Online Laundry Services Market

Online Laundry Services Market Size and Share Forecast Outlook (2023 to 2033)

The global online laundry services market garnered a market value of USD 31 Billion in 2023 and is expected to accumulate a market value of USD 450 Billion by registering a CAGR of 30% in the forecast period 2023 to 2033. Owing to rising urbanization and people's better lifestyles, the Asia Pacific online laundry services market is expected to develop at the fastest rate.

Online laundry services are those that are delivered through digital platforms such as websites or applications. These services have emerged as key components of the service industry. On-demand mobile laundry applications make washing more efficient, effective, and practical.

Customers can use these applications for a number of purposes, including pickup appointments and service assessments. Customers want a simple service that allows for quick booking, pick-up, arrival at their door, and update monitoring.

Washing machines help to speed up and simplify work, but they may be expensive to purchase outright. The alternative option is to go to any laundry to clean clothes, but this is still impractical for individuals who are busy. Online laundry services for garments and curtains are professionals in offering high-quality laundry care.

Diverse fabrics are used to manufacture various textile goods such as apparel, towels, and curtains, which may require different or specialized cleaning processes. Many stains, on the other hand, cannot be successfully removed at home without potentially damaging the fabric. More suppliers are now offering hotlines that can be utilized to have laundry taken care of during working hours, making laundry delivery much more convenient.

These services ensure that laundry is completed on time, and some are even available around the clock. The proposed business forms include marketplace and on-site. The creation of a platform allows users to connect with numerous washing service providers.

Transactions are managed by the marketplace's operator. This operator collects information about users' interests and whereabouts in order to arrange delivery to laundries linked with the platform. Online laundry services are a terrific way for online company owners to expand their existing operations.

Data Points	Key Statistics
Expected Market Value (2023)	USD 31 Billion
Anticipated Forecast Value (2033)	USD 450 Billion
Projected Growth Rate (2023 to 2033)	30% CAGR

Online Laundry Services Market Trends Analysis

The global demand for online laundry services is projected to increase at a CAGR of 30% during the forecast period between 2023 and 2033, reaching a total of USD 450 Billion in 2033, according to a report from Future Market Insights (FMI). From 2018 to 2022, sales witnessed significant growth, registering a CAGR of 28%.

This market's expansion can be due to customers' growing need for ease and time-saving services. The growing number of working women and millennials is also fueling the expansion of this sector. Rising public awareness of the need of having a healthy and sanitary lifestyle is driving up demand for laundry goods. These new laundry solutions are designed to extend the life of garments and improve hygiene by washing and eradicating grime.

Because of rising awareness of water pollution and other associated environmental concerns, the need for eco-friendly washing solutions has expanded dramatically. Furthermore, owing to modern laundry supplies and equipment, clients have significantly reduced the quantity of water required for cleaning and laundering. Furthermore, a growing emphasis on consumer convenience, the trend of cold-washing clothes, and corporate investment in creative product development are expected to fuel market growth in the sector.

Key Drivers Supporting Growth in the Online Laundry Services Industry

Deepening Smart Phone Adoption and Internet Access

As smartphones become more popular and internet penetration increases throughout the world, the usage of online applications such as online laundry services has grown. The diversity of services provided by online laundry services, such as free pick-up and drop-off choices, is one of the major drivers impacting market development. Having the clothes delivered directly to the customer's door saves both time and money.

As a consequence, clients may save time and money by using online laundry services. As a result, increased technical awareness and internet penetration are driving the online laundry services industry.

Green Laundry Detergents and New Business Models: Raising Public Awareness

Two popular business layouts are the marketplace and on-site business approaches. Start-ups that lack personal equipment might still benefit from the market. Users can connect to several washing suppliers via a portal. The marketplace supplier handles transaction processing.

This operator collects data on user preferences and whereabouts in order to organize distribution to network-affiliated laundries. Owners of laundry product manufacturers and washing machine manufacturers have a lot of room to grow their businesses. Customer's interest in the online laundry services industry will expand as more online services become available.

Challenges Limiting the Expansion of Online Laundry Service Platforms

High Costs and Onerous Rules & Regulations

Strict rules, environmental requirements, and a lack of expertise running contemporary internet washing services all limit expansion potential. Concerned organizations stress the excessive consumption of water in laundry services since few operators employ recycling technologies.

Furthermore, the used detergent combined with water contains dangerous chemicals and substances like bleaches, synthetic perfumes, dyes, and SLS/SLES, which if not disposed of properly, can have a negative impact on the environment. This reduces the legitimacy of the online laundry services sector as an environmentally hazardous enterprise.

Top Regions Adopting Online Laundry Services

How will Online Laundry Services Market Demand progress in South Asia?

Busy Work Schedules Widening Profit Margins

Because of its vast population, South Asia is the fastest-expanding market, during the projection period. Rising demand for convenient laundry services among urban consumers, busy work schedules, and expanding female labor and national workforce participation are pushing the adoption of easy laundry care, hence generating demand for online services in India.

Moreover, the rise in disposable income and nuclear families is predicted to boost market development. Furthermore, due to a large concentration of laundry products and washing machine manufacturers, the country's online laundry services industry is expected to increase significantly in the future years. Hence, firms are emphasizing customer convenience and investing in new product development and consumer washing outlets.

How attractive are Growth Prospects for Online Laundry Services in North America?

Growing Number of Health-Conscious Consumers to Accelerate Growth Prospects

In 2021, the North American area had the most revenue share in the online laundry service industry. The region's growing number of health-conscious consumers has raised the need for laundry services. Consumer demand for cleaning goods is increasing, particularly in developed countries. In the United States, consumer spending on laundry care is expected to climb.

Online Laundry Services Industry Analysis by Service Type, Delivery Model, and End User

Which Application Segment will be the Most Preferred?

The Residential Segment to enhance Sales Prospects

Residential was the most important application category in 2021. Consumer preference for professional cleaning as a result of increased health concerns about personal hygiene and cleanliness has opened the way for online laundry services.

Moreover, firms are joining the business as startups in order to investigate the unorganized market. Furthermore, the elderly populations, who are unable to perform basic tasks, frequently use laundry services, which contributes to the residential segment's long-term growth. In addition to that, the younger generations' hectic lifestyles are encouraging them to use online laundry services.

Why does Laundry Care Service Segment Lead the Online Laundry Services Market?

The Laundry Care Segment to Lead the Market Growth

Laundry care was the most profitable service sector in 2021. The category is being driven by the rising trend toward clean houses and clothes, as well as the growing importance of good health among consumers.

The growing environmental consciousness has given birth to the trend of cold-washing garments, which necessitates the use of low-temperature and high-performance detergents. As a result, consumers are more likely to use online laundry services for their everyday use items.

Startup Ecosystem Fueling Disruption in the Online Laundry Services Sector

Key start-up players in the online laundry services market are offering new and innovative product lines to consolidate their market presence, these aforementioned start-ups have left no stone unturned. Some specific instances of key Online Laundry Services start-ups are as follows:

• As a company, We Perform Laundry assists consumers with their filthy garments. Their professional Laundromats are noted for delivering clothing that has been cleaned, fluffed, and folded. The technology they use to manage their business is cost-effective and logistically swift, allowing consumers to have washed garments in less time. They are focusing on mobile applications for both Android and iOS users to let their consumers clean their clothes with a single click.
• Simply Laundry provides laundry and dry cleaning services in Etobicoke, North York, and Toronto 24 hours a day, seven days a week. If their consumers live outside of these zones, they can contact them by email. Customers may specify the day and hour when they want their soiled garments picked up. They are providing customers digitally by having a website and a mobile application.
• Washrunner is a laundry service that provides same-day delivery. They take up the filthy garments within an hour of receiving an order. They believe in providing exceptional customer service by delivering regular information on the status of unclean garments during the washing process.

Competitive Landscape of the Online Laundry Services Market

Key players in the online laundry services market are DhobiLite, CLEANLY, Inc., FlyCleaners, Laundrapp Ltd, Zipjet Ltd, Rinse, Inc., Mulberrys Garment Care, Laundryheap Ltd., WASHMEN and IHATEIRONING.

Recent Developments:

• In May 2022, Laundryheap, for example, announced its entire purchase of Laundrapp. Laundryheap has extended its regional operations across the United Kingdom with this purchase. The purchase is a testament to their model's versatility and the market's continuous need for high-quality, dependable on-demand washing services.
• In March 2022, Mulberry announced the establishment of a franchise in Florida expanding its geographical scope. Mulberrys was able to provide eco-friendly dry cleaning and laundry services in the region as a result of this development.
• In March 2022, Rinse acquired FlyCleaners, a New York City-based app-based on-demand laundry and dry cleaning service. With this transaction, the corporation wanted to expand its presence in New York in order to suit the region's customer expectations.
• In January 2022, Henkel intended to integrate its Laundry & Home Care, and Beauty Care sectors to form a single Consumer Brands business unit.

Report Scope and Methodology for Online Laundry Services Study

Report Attribute	Details
Market Value in 2023	USD 31 Billion
Market Value in 2033	USD 450 Billion
Growth Rate	CAGR of 30% from 2023 to 2033
Base Year for Estimation	2022
Historical Data	2018 to 2022
Forecast Period	2023 to 2033
Quantitative Units	Revenue in USD Billion and CAGR from 2023 to 2033
Report Coverage	Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Segments Covered	Service, Application, Region
Regions Covered	North America; Latin America; Europe; South Asia; East Asia; Oceania; Middle East & Africa
Key Countries Profiled	USA, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, China, Japan, South Korea, India, Malaysia, Singapore, Thailand, Australia, New Zealand, GCC Countries, South Africa, Israel
Key Companies Profiled	DhobiLite; CLEANLY, Inc.; FlyCleaners; Laundrapp Ltd; Zipjet Ltd; Rinse, Inc.; Mulberrys Garment Care; Laundryheap Ltd.; WASHMEN; IHATEIRONING
Customization	Available Upon Request

Table of Content

• 1. Executive Summary
• 2. Market Overview
• 3. Market Background
• 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
• 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Service
  • 5.1. Laundry Care
  • 5.2. Dry Clean
  • 5.3. Duvet Clean
• 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application
  • 6.1. Residential
  • 6.2. Commercial
• 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
  • 7.1. North America
  • 7.2. Latin America
  • 7.3. Europe
  • 7.4. South Asia
  • 7.5. East Asia
  • 7.6. Oceania
  • 7.7. Middle East and Africa (MEA)
• 8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
• 9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
• 10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
• 11. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
• 12. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
• 13. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
• 14. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
• 15. Key Countries Market Analysis
• 16. Market Structure Analysis
• 17. Competition Analysis
  • 17.1. DhobiLite
  • 17.2. CLEANLY, Inc.
  • 17.3. FlyCleaners
  • 17.4. Laundrapp Ltd
  • 17.5. Zipjet Ltd
  • 17.6. Rinse, Inc.
  • 17.7. Mulberry Garment Care
  • 17.8. Laundryheap Ltd.
  • 17.9. WASHMEN
  • 17.10. IHATEIRONING
• 18. Assumptions & Acronyms Used
• 19. Research Methodology

List of Tables

Table 1: Global Market Value (US$ Million) Forecast by Region, 2018 to 2033

Table 2: Global Market Value (US$ Million) Forecast by Service, 2018 to 2033

Table 3: Global Market Value (US$ Million) Forecast by Application, 2018 to 2033

Table 4: North America Market Value (US$ Million) Forecast by Country, 2018 to 2033

Table 5: North America Market Value (US$ Million) Forecast by Service, 2018 to 2033

Table 6: North America Market Value (US$ Million) Forecast by Application, 2018 to 2033

Table 7: Latin America Market Value (US$ Million) Forecast by Country, 2018 to 2033

Table 8: Latin America Market Value (US$ Million) Forecast by Service, 2018 to 2033

Table 9: Latin America Market Value (US$ Million) Forecast by Application, 2018 to 2033

Table 10: Europe Market Value (US$ Million) Forecast by Country, 2018 to 2033

Table 11: Europe Market Value (US$ Million) Forecast by Service, 2018 to 2033

Table 12: Europe Market Value (US$ Million) Forecast by Application, 2018 to 2033

Table 13: South Asia Market Value (US$ Million) Forecast by Country, 2018 to 2033

Table 14: South Asia Market Value (US$ Million) Forecast by Service, 2018 to 2033

Table 15: South Asia Market Value (US$ Million) Forecast by Application, 2018 to 2033

Table 16: East Asia Market Value (US$ Million) Forecast by Country, 2018 to 2033

Table 17: East Asia Market Value (US$ Million) Forecast by Service, 2018 to 2033

Table 18: East Asia Market Value (US$ Million) Forecast by Application, 2018 to 2033

Table 19: Oceania Market Value (US$ Million) Forecast by Country, 2018 to 2033

Table 20: Oceania Market Value (US$ Million) Forecast by Service, 2018 to 2033

Table 21: Oceania Market Value (US$ Million) Forecast by Application, 2018 to 2033

Table 22: MEA Market Value (US$ Million) Forecast by Country, 2018 to 2033

Table 23: MEA Market Value (US$ Million) Forecast by Service, 2018 to 2033

Table 24: MEA Market Value (US$ Million) Forecast by Application, 2018 to 2033

List of Figures

Figure 1: Global Market Value (US$ Million) by Service, 2023 to 2033

Figure 2: Global Market Value (US$ Million) by Application, 2023 to 2033

Figure 3: Global Market Value (US$ Million) by Region, 2023 to 2033

Figure 4: Global Market Value (US$ Million) Analysis by Region, 2018 to 2033

Figure 5: Global Market Value Share (%) and BPS Analysis by Region, 2023 to 2033

Figure 6: Global Market Y-o-Y Growth (%) Projections by Region, 2023 to 2033

Figure 7: Global Market Value (US$ Million) Analysis by Service, 2018 to 2033

Figure 8: Global Market Value Share (%) and BPS Analysis by Service, 2023 to 2033

Figure 9: Global Market Y-o-Y Growth (%) Projections by Service, 2023 to 2033

Figure 10: Global Market Value (US$ Million) Analysis by Application, 2018 to 2033

Figure 11: Global Market Value Share (%) and BPS Analysis by Application, 2023 to 2033

Figure 12: Global Market Y-o-Y Growth (%) Projections by Application, 2023 to 2033

Figure 13: Global Market Attractiveness by Service, 2023 to 2033

Figure 14: Global Market Attractiveness by Application, 2023 to 2033

Figure 15: Global Market Attractiveness by Region, 2023 to 2033

Figure 16: North America Market Value (US$ Million) by Service, 2023 to 2033

Figure 17: North America Market Value (US$ Million) by Application, 2023 to 2033

Figure 18: North America Market Value (US$ Million) by Country, 2023 to 2033

Figure 19: North America Market Value (US$ Million) Analysis by Country, 2018 to 2033

Figure 20: North America Market Value Share (%) and BPS Analysis by Country, 2023 to 2033

Figure 21: North America Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033

Figure 22: North America Market Value (US$ Million) Analysis by Service, 2018 to 2033

Figure 23: North America Market Value Share (%) and BPS Analysis by Service, 2023 to 2033

Figure 24: North America Market Y-o-Y Growth (%) Projections by Service, 2023 to 2033

Figure 25: North America Market Value (US$ Million) Analysis by Application, 2018 to 2033

Figure 26: North America Market Value Share (%) and BPS Analysis by Application, 2023 to 2033

Figure 27: North America Market Y-o-Y Growth (%) Projections by Application, 2023 to 2033

Figure 28: North America Market Attractiveness by Service, 2023 to 2033

Figure 29: North America Market Attractiveness by Application, 2023 to 2033

Figure 30: North America Market Attractiveness by Country, 2023 to 2033

Figure 31: Latin America Market Value (US$ Million) by Service, 2023 to 2033

Figure 32: Latin America Market Value (US$ Million) by Application, 2023 to 2033

Figure 33: Latin America Market Value (US$ Million) by Country, 2023 to 2033

Figure 34: Latin America Market Value (US$ Million) Analysis by Country, 2018 to 2033

Figure 35: Latin America Market Value Share (%) and BPS Analysis by Country, 2023 to 2033

Figure 36: Latin America Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033

Figure 37: Latin America Market Value (US$ Million) Analysis by Service, 2018 to 2033

Figure 38: Latin America Market Value Share (%) and BPS Analysis by Service, 2023 to 2033

Figure 39: Latin America Market Y-o-Y Growth (%) Projections by Service, 2023 to 2033

Figure 40: Latin America Market Value (US$ Million) Analysis by Application, 2018 to 2033

Figure 41: Latin America Market Value Share (%) and BPS Analysis by Application, 2023 to 2033

Figure 42: Latin America Market Y-o-Y Growth (%) Projections by Application, 2023 to 2033

Figure 43: Latin America Market Attractiveness by Service, 2023 to 2033

Figure 44: Latin America Market Attractiveness by Application, 2023 to 2033

Figure 45: Latin America Market Attractiveness by Country, 2023 to 2033

Figure 46: Europe Market Value (US$ Million) by Service, 2023 to 2033

Figure 47: Europe Market Value (US$ Million) by Application, 2023 to 2033

Figure 48: Europe Market Value (US$ Million) by Country, 2023 to 2033

Figure 49: Europe Market Value (US$ Million) Analysis by Country, 2018 to 2033

Figure 50: Europe Market Value Share (%) and BPS Analysis by Country, 2023 to 2033

Figure 51: Europe Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033

Figure 52: Europe Market Value (US$ Million) Analysis by Service, 2018 to 2033

Figure 53: Europe Market Value Share (%) and BPS Analysis by Service, 2023 to 2033

Figure 54: Europe Market Y-o-Y Growth (%) Projections by Service, 2023 to 2033

Figure 55: Europe Market Value (US$ Million) Analysis by Application, 2018 to 2033

Figure 56: Europe Market Value Share (%) and BPS Analysis by Application, 2023 to 2033

Figure 57: Europe Market Y-o-Y Growth (%) Projections by Application, 2023 to 2033

Figure 58: Europe Market Attractiveness by Service, 2023 to 2033

Figure 59: Europe Market Attractiveness by Application, 2023 to 2033

Figure 60: Europe Market Attractiveness by Country, 2023 to 2033

Figure 61: South Asia Market Value (US$ Million) by Service, 2023 to 2033

Figure 62: South Asia Market Value (US$ Million) by Application, 2023 to 2033

Figure 63: South Asia Market Value (US$ Million) by Country, 2023 to 2033

Figure 64: South Asia Market Value (US$ Million) Analysis by Country, 2018 to 2033

Figure 65: South Asia Market Value Share (%) and BPS Analysis by Country, 2023 to 2033

Figure 66: South Asia Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033

Figure 67: South Asia Market Value (US$ Million) Analysis by Service, 2018 to 2033

Figure 68: South Asia Market Value Share (%) and BPS Analysis by Service, 2023 to 2033

Figure 69: South Asia Market Y-o-Y Growth (%) Projections by Service, 2023 to 2033

Figure 70: South Asia Market Value (US$ Million) Analysis by Application, 2018 to 2033

Figure 71: South Asia Market Value Share (%) and BPS Analysis by Application, 2023 to 2033

Figure 72: South Asia Market Y-o-Y Growth (%) Projections by Application, 2023 to 2033

Figure 73: South Asia Market Attractiveness by Service, 2023 to 2033

Figure 74: South Asia Market Attractiveness by Application, 2023 to 2033

Figure 75: South Asia Market Attractiveness by Country, 2023 to 2033

Figure 76: East Asia Market Value (US$ Million) by Service, 2023 to 2033

Figure 77: East Asia Market Value (US$ Million) by Application, 2023 to 2033

Figure 78: East Asia Market Value (US$ Million) by Country, 2023 to 2033

Figure 79: East Asia Market Value (US$ Million) Analysis by Country, 2018 to 2033

Figure 80: East Asia Market Value Share (%) and BPS Analysis by Country, 2023 to 2033

Figure 81: East Asia Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033

Figure 82: East Asia Market Value (US$ Million) Analysis by Service, 2018 to 2033

Figure 83: East Asia Market Value Share (%) and BPS Analysis by Service, 2023 to 2033

Figure 84: East Asia Market Y-o-Y Growth (%) Projections by Service, 2023 to 2033

Figure 85: East Asia Market Value (US$ Million) Analysis by Application, 2018 to 2033

Figure 86: East Asia Market Value Share (%) and BPS Analysis by Application, 2023 to 2033

Figure 87: East Asia Market Y-o-Y Growth (%) Projections by Application, 2023 to 2033

Figure 88: East Asia Market Attractiveness by Service, 2023 to 2033

Figure 89: East Asia Market Attractiveness by Application, 2023 to 2033

Figure 90: East Asia Market Attractiveness by Country, 2023 to 2033

Figure 91: Oceania Market Value (US$ Million) by Service, 2023 to 2033

Figure 92: Oceania Market Value (US$ Million) by Application, 2023 to 2033

Figure 93: Oceania Market Value (US$ Million) by Country, 2023 to 2033

Figure 94: Oceania Market Value (US$ Million) Analysis by Country, 2018 to 2033

Figure 95: Oceania Market Value Share (%) and BPS Analysis by Country, 2023 to 2033

Figure 96: Oceania Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033

Figure 97: Oceania Market Value (US$ Million) Analysis by Service, 2018 to 2033

Figure 98: Oceania Market Value Share (%) and BPS Analysis by Service, 2023 to 2033

Figure 99: Oceania Market Y-o-Y Growth (%) Projections by Service, 2023 to 2033

Figure 100: Oceania Market Value (US$ Million) Analysis by Application, 2018 to 2033

Figure 101: Oceania Market Value Share (%) and BPS Analysis by Application, 2023 to 2033

Figure 102: Oceania Market Y-o-Y Growth (%) Projections by Application, 2023 to 2033

Figure 103: Oceania Market Attractiveness by Service, 2023 to 2033

Figure 104: Oceania Market Attractiveness by Application, 2023 to 2033

Figure 105: Oceania Market Attractiveness by Country, 2023 to 2033

Figure 106: MEA Market Value (US$ Million) by Service, 2023 to 2033

Figure 107: MEA Market Value (US$ Million) by Application, 2023 to 2033

Figure 108: MEA Market Value (US$ Million) by Country, 2023 to 2033

Figure 109: MEA Market Value (US$ Million) Analysis by Country, 2018 to 2033

Figure 110: MEA Market Value Share (%) and BPS Analysis by Country, 2023 to 2033

Figure 111: MEA Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033

Figure 112: MEA Market Value (US$ Million) Analysis by Service, 2018 to 2033

Figure 113: MEA Market Value Share (%) and BPS Analysis by Service, 2023 to 2033

Figure 114: MEA Market Y-o-Y Growth (%) Projections by Service, 2023 to 2033

Figure 115: MEA Market Value (US$ Million) Analysis by Application, 2018 to 2033

Figure 116: MEA Market Value Share (%) and BPS Analysis by Application, 2023 to 2033

Figure 117: MEA Market Y-o-Y Growth (%) Projections by Application, 2023 to 2033

Figure 118: MEA Market Attractiveness by Service, 2023 to 2033

Figure 119: MEA Market Attractiveness by Application, 2023 to 2033

Figure 120: MEA Market Attractiveness by Country, 2023 to 2033