The anticipated size of the global laundry care market in 2022 was close to US$ 98.2 billion. The increasing need for laundry care goods as a result of the expanding population in emerging regions is the main factor driving the expansion of the worldwide market. It is thus anticipated to have produced US$ 180.3 billion by 2023, alongside a CAGR of 5.7% from 2023 to 2033.
Laundry product demand has grown internationally as a result of COVID-19, which is due to consumers' greater awareness of the significance of disinfecting and cleaning their homes as well as their clothes to protect them and their families from the new coronavirus. Rising disposable income and fast urbanization resulted in significant infrastructure improvements, which in turn increased demand for laundry care goods in the years to come.
The market for laundry care is anticipated to increase significantly in the approaching years as a result of the growing demand for environmentally friendly and ecological laundry care products. The importance of living healthier lifestyles is expected to grow, and consumer worries about their health and hygienic living-including the need for clean clothes-will increase in the years to come.
Consumer expenditure on home cleaning products, particularly laundry detergents, has been steadily increasing as a result of growing worries among people about their health and living in a sanitary, bacteria- and germ-free environment. Over the past several years, customers' preference for products with a powerful, pleasant scent has increased the importance of fragrance in household cleaning products, prompting manufacturers to differentiate their items. The worldwide market is anticipated to be significantly impacted by increasing investments made by industry participants to introduce new organic as well as eco-friendly goods.
Report Attribute | Details |
---|---|
Estimated Market Value (2022) | US$ 98.2 billion |
Expected Market Value (2023) | US$ 103.6 billion |
Projected Forecast Value (2033) | US$ 180.3 billion |
Anticipated Growth Rate (2023 to 2033) | 5.7% |
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According to the study, the global laundry care market is expected to register 5.7% CAGR in terms of value between 2023 and 2033. Growth in the market is attributable to the growing awareness among consumers regarding personal hygiene and surging demand for organic home care products. The outbreak of COVID-19 had a moderate impact on the laundry care market.
Sales of laundry care grew at 5.4% CAGR between 2018 and 2022. Sales uptick was reported in the laundry care market during the FQ-20 as consumers grew hyper-aware about infection and harmful effects of unhygienic clothes amidst pandemic.
With increasing awareness, the sales of organic and biodegradable detergents and fabric softeners have surged among consumers. Demand for organic laundry detergents has increased at a higher pace as synthetic laundry detergents have harmful chemicals that have hazardous effect on environment as well as on skin.
Stringent regulations were imposed on the use of certain chemicals has which compelled manufacturers to introduce plant-based laundry care products. As per International Association for Soaps, Detergents, and Maintenance Products (AISE), use of surfactants such as phosphates, strong bleach, and alkyl was prohibited in 2017.
Certain guidelines were imposed to encourage sustainability and biodegradability through eco-friendly packaging and development of phosphates-free formulations. Key manufacturers are shifting their focus towards introducing sustainable alternatives to gain competitive edge in the laundry care industry.
Launch of liquid detergent and capsules made from plant-based ingredients is expected to increase the sales of laundry detergent and fabric softeners. This, in turn, is expected to propel the growth in the market.
Against this backdrop, Future Market Insights projects the demand in the laundry care market to grow at a high rate between 2023 and 2033.
Transformation in FMCG Industry Affecting Sales of Laundry Care Products
Fast-moving consumer goods (FMCG) is one of the largest sectors across the globe, aiding growth of various industries and brand. With growing disposable income and need for essential and basic necessities, sales of home care products such as laundry care, sanitizers, and soaps are increasing.
Following the outbreak of COVID-19, consumers have become hyper conscious regarding their personal hygiene. Amidst the mass hysteria due to the outbreak of this disease, sales of disinfectants, sanitizers, and laundry detergent shot up exponentially.
Key players collaborated with e-commerce giants and retail stores to expand their customer base and strengthen global presence in order to capitalize on this opportunity. While some of the leading manufacturing facilities were disrupted and top brands were struggling to sustain amid the global lockdown, numerous home-grown and local brands introduced organic laundry detergents and collaborated with online grocery and retail stores to augment sales.
With increasing penetration of social media and growing demand for sustainability, especially among millennials, sales of bio-based, organic, and eco-friendly packaged laundry care products surged.
FMCG companies are now relying on digital marketing strategies and online platforms to strengthen their footprint. For instance, Hindustan Unilever announced the launch of e-commerce website, UShop, which will scale up the online reach of several premium brands.
Laundry pod pioneer, Dropps, in August 2020, moved from retail to e-commerce to strengthen its responsiveness to consumers and advance in sustainable packaging efforts.
Innovation in Sustainable Packaging to Drive Laundry Care Products Sales?
Key players are focusing on innovative packaging of laundry care products to improve the safety and enhance sustainability. Threat of consumption by children is high as laundry care products contain certain chemicals.
Key players are focusing on innovative ways to improve the safety of laundry care products. Introduction of sustainable packaging is therefore expected to increase the sales of laundry care products.
For instance, Dropps is one of the leading laundry care products brands, which introduced plastic-free laundry detergent pods packaged in recyclable and compostable box. Brands such as Mamaearth and Ariel have introduced plant-based and safe PODs package to improve the safety of laundry care products.
Demand for Fabric Softeners to Gain Traction during the Forecast Period
Demand for fabric softeners is expected to increase at nearly 5.6% CAGR through 2033, registering highest growth in the segment. The fabric softeners segments gained an estimated market share of 23% in 2022.
Demand for organic fabric softener is expected to grow as consumers are now becoming increasingly aware about their hygiene and quality of their clothes. Sales of fabric softener is expected to increase as fabric softener improves the quality of clothes and enhances the shelf life.
Key companies are introducing biodegradable and organic fabric softener to attract the consumers and gain competitive edge. For instance, leading textile innovator Devan Chemicals announced the launch of bio-based softener, derived from vegetable oils to support circulatory programs.
The Organic Segment might Spur the Global Demand
The organic source type segment is expected to reach US$ 38.8 Billion, expanding at 5.5% CAGR through 2023, estimates Future Market Insights. Synthetic laundry care products contain harmful surfactants such as alkyl phenol ethoxylates, which are harmful for aquatic life and environment.
These surfactants are not biodegradable and causes high toxicity to environment and water resources. Regulatory bodies such as Environmental Protection Agency has banned the use of such chemicals.
Artificial colorants used in synthetic detergents are sometimes made from petroleum products, which are harmful for skin, as it can cause skin cancer, and they have hazardous effect on environment as well.
Consumers are opting for organic laundry care products as they are better for skin as well as environment and are also good for clothes due to such factors. Key companies are introducing organic laundry detergents that are better for clothes and are good for sensitive skin.
For instance, in September 2021, Novozymes announced the launch of natural and biodegradable detergent ingredient Pristine, to address consumer challenges such as discoloration and malodor.
Advantages such as longer shelf-life, improved efficiency of washing machine, and biodegradability are the factors favoring the growth in the segment.
Liquid Laundry Care Products are More Preferred by the Consumers
In terms of form type, liquid form segment is expected to dominate the laundry care market. The segment is poised to expand at over 5.5% CAGR, registering an incremental opportunity of US$ 58.4 Billion through 2023.
Growth in the segment is attributable to the innovation of liquid detergent and its quick effect on cleaning supported by effective results on the clothes.
The liquid detergents dissolve quickly, and are suitable for delicate fabrics as well, consumers are opting for them over powdered laundry care as liquid detergents are easy to use. Use of liquid laundry care also helps save water as powder detergent requires more water as compared to the liquid detergent.
Increasing adoption of advanced and automatic washing machine among consumers has also compelled key manufacturers to introduce liquid detergent as they are more compatible. This is also expected to drive the sales of liquid laundry care products.
For instance, leading brand Whirlpool introduced super concentrated liquid laundry detergent, Squash, in November 2020, for 83 standard washing-machine loads, making it four times concentrated than ordinary detergent for enhanced cleaning performance.
The Dominant portion of Sales is Anticipated to be Taken Over by the E-commerce channels
As per FMI, e-commerce segment is expected to register highest growth during the forecast period. Sales of laundry care products are expected to surge at 6% CAGR through e-commerce platforms through 2023 & beyond.
Following the outbreak of COVID-19, consumers shifted their preference towards e-commerce platforms for purchasing consumer products. Manufacturers were compelled to collaborate with e-commerce giants and promote their products through social media platforms to sustain in the competition.
Demand for home care and laundry care products surged during the FQ-20 as consumers started hoarding the goods as governments across the globe imposed global lockdown. Home care and laundry care products were considered as essential goods and wide availability of them on online channels improved the sales.
E-commerce giants such as Amazon, Flipkart, eBay, and others availed discounts and attractive offers to attract large consumer base. On the back of this, sales of laundry care products surged in 2021 and the trend is likely to continue over the coming years.
Door-step delivery, and no-contact delivery, consumers are preferring e-commerce platforms for the purchase of home care and laundry care products as these e-commerce platforms offer a plethora of features such as attractive discounts.
Laundry Care Market:
Attributes | Laundry Care Market |
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CAGR (2023 to 2033) | 5.7% |
Market Value 2023 | US$ 103.6 billion |
Growth Factor | A rise in per capita spending on home cleaning supplies, particularly laundry detergents, can be attributed to people's increased concerns about their health and the hygienic conditions of their living environments. |
Future Opportunities | Scent has grown increasingly essential in home cleaning products in the past few years, as consumers choose products with an overwhelmingly pleasant odor, requiring vendors to offer variations on their products. |
Market trends | The marketplace for laundry detergent products has increased as a result of a number of factors, including rising household spending and expansion of the real estate market brought on by a rise in residential units. |
Laundry Sanitizers Market:
Attributes | Laundry Sanitizers Market |
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CAGR (2023 to 2033) | 3% |
Market Value 2023 | US$ 37.7 million |
Growth Factor | The need for laundry sanitizers is increasing due to increased personal hygiene awareness and an increase in infectious illnesses. |
Future Opportunities | Numerous significant industry players have introduced laundry sanitizers mainly as the laundry emulsifiers within the laundry care sector as a result of a rise in the use of cleansers as well as disinfectants throughout the medical sector. |
Market trends | Given that there are significant producers across both advanced economies, the laundry sanitizer industry will continue to be dominated by North America and Europe. |
Pre-treater Laundry Products Market:
Attributes | Pre-treater Laundry Products Market |
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CAGR (2023 to 2033) | 5.3% |
Market Value 2023 | US$ 24.5 million |
Growth Factor | The surge in consumption of various types of washing goods is to blame for the global pre-heater laundry industry's explosive growth in terms of value sales. |
Future Opportunities | Pre-treater laundry products are used in both the retail and commercial sectors, with the retail sector accounting for a larger volume share. |
Market trends | Pre-treater washing chemicals make it easier to get rid of even the toughest stains, such grease, from all types of fabric used to make garments while preserving the fabric's natural color and texture. |
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Increasing Use of Home Care Products is Propelling the Market Growth
Home care and personal care products accounts for 50% of the sales in India, as per India Brand Equity Foundation (IBEF). Fast-moving consumer goods (FMCG) is the fourth-largest industry in India, contributing 10% to the GDP of country.
Increasing awareness regarding personal hygiene and strong presence of leading laundry care brands in the country is the primary factor propelling the growth in the market. The Indian market for laundry care products will garner a 5.8% CAGR from 2023 to 2033. Laundry care market registered moderate growth in the country with the onset of the novel COVID-19 during the FQ-20.
With emergence of e-commerce platforms and paranoia of unavailability of essential products led to resurgence in the sales of smaller packs of laundry detergents.
Some of the leading key companies such as Reckitt Benckiser and Hindustan Unilever capitalized on the gradual shift to e-commerce purchasing and launched new laundry sanitizers amid COVID-19.
A slew of such product launches have aided the growth in the market and the trend is likely to continue over the coming years. Sales of laundry care products such as detergent have burgeoned as consumers in India have become hyper-aware about the harmful effects of unhygienic clothes.
Emergence of detergent pods in the country also escalated the sales of laundry care product in India. For instance, in November 2020, Ariel, one of the leading detergent brand, announced the launch of single-use tablets called PODS, as pre-dosed washing capsules, filled with concentrate liquid.
Consumers are now more into sustainability hence key manufacturers are focusing on developing sustainable laundry care products and packaging to gain competitive edge in the industry.
China Laundry Care Market to Remain Dominant in East Asia
As per Future Market Insights, Asia Pacific excluding Japan is expected to register highest growth, surpassing a valuation of US$ 35.9 billion through 2023, along with a steady CAGR of 6.2% from 2023 to 2033. Growth in the region is attributed to the increasing shift of manufacturing industries to China.
China is home to one of the largest manufacturing industries in the world. Growing production of washing machine and integration of advanced technology in home care products is expected to positively impact the growth in the laundry care market.
Unprecedented outbreak of COVID-19 dampened the sales prospects as manufacturing facilities registered slight disruption. With growing consciousness among consumers regarding the safety and personal hygiene, sales of laundry care products are expected to gain traction through 2021 & beyond.
Increasing demand for organic and biodegradable detergents in the country has spurred the sales of laundry care products. Key manufacturers are investing in research and development activities to develop sustainable and innovative packaging to attract consumers.
Emergence of e-commerce platforms also is expected to increase the sales as vendors are collaborating with online retail stores to increase their revenue generation. Demand for laundry care products is expected to witness incremental opportunity on the back of these aforementioned factors.
Rising Awareness regarding Personal Care and Hygiene to Boost the Demand
According to FMI, United States is estimated to account for over 17.6% of total sales in the global laundry care market and gain 25 BPS through 2022. Growth in the region is attributed to the increasing adoption of liquid and tablet detergents in the United States.
Factors favoring the growth in the United States laundry care market include awareness regarding personal hygiene and high demand for sustainable and organic home care products. They are also now more aware regarding the hazardous effect of chemicals used in the traditional detergent on environment and skin as consumers continue to shop for laundry products. Key manufacturers are capitalizing on this existing trend and introducing sustainable and biodegradable laundry care products.
For instance, Reckitt Benckiser Group PLC, in August 2020, announced the launch of a plant-based cleansing brand, Botanical Origin, which included a range of laundry detergent and fabric softener.
Key players in the country are also focusing on attractive and sustainable packaging targeting vegan consumers to establish their brand presence. Such factors are expected to spur the sales of laundry care products in the United States over the forthcoming decade.
As per Future Market Insights, laundry care market is highly lucrative which is characterized by the presence of many local and international players. To gain competitive edge in the market, key players are adopting strategies such as launch of laundry care products with multi-functional features.
Some of the laundry care market players are introducing organic and natural products with eco-friendly packaging to gain competitive edge.
Meanwhile, some of the players are targeting emerging economies such as India, China, and South Korea due to the untapped opportunities present in these countries. They are also collaborating with local vendors, e-commerce platforms, and grocery stores to gain dominance in these regions and maintain the lead in the market.
Some of the products being launched by the key players are:
Report Attribute | Details |
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Growth Rate | CAGR of 5.7% from 2022 to 2032 |
Market value in 2023 | US$ 103.6 billion |
Market value in 2033 | US$ 180.3 billion |
Base Year for Estimation | 2022 |
Historical Data | 2018 to 2022 |
Forecast Period | 2023 to 2033 |
Quantitative Units | USD billion for value |
Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
Segments Covered |
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Regions Covered |
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Key Countries Profiled |
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Key Companies Profiled |
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Customization & Pricing | Available on Request |
The worldwide laundry care industry is valued at US$ 103.6 billion until 2023.
The worldwide laundry care market’s CAGR from 2023 to 2033 will be 5.7%.
Laundry care market is expected to reach a value pool of US$ 180.3 billion by the end of 2033.
United States’ laundry care market generated a market share of 17.6% through 2022.
The fabric softeners segment may remain preferred in the market through 2033.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Type, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Type, 2023 to 2033 5.3.1. Fabric Softeners 5.3.2. Laundry Detergents 5.3.3. Others 5.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Channel 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Channel, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Channel, 2023 to 2033 6.3.1. Wholesaler/Distributors 6.3.2. Supermarket/Hypermarket 6.3.3. Convenience Stores 6.3.4. E-Commerce 6.3.5. Grocery Stores 6.3.6. Others 6.4. Y-o-Y Growth Trend Analysis By Channel, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Channel, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Source Type 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Source Type, 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Source Type, 2023 to 2033 7.3.1. Synthetic 7.3.2. Organic 7.3.3. Others 7.4. Y-o-Y Growth Trend Analysis By Source Type, 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Source Type, 2023 to 2033 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Form Type 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Form Type, 2018 to 2022 8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Form Type, 2023 to 2033 8.3.1. Powder 8.3.2. Cake/Block 8.3.3. Liquid 8.3.4. Others 8.4. Y-o-Y Growth Trend Analysis By Form Type, 2018 to 2022 8.5. Absolute $ Opportunity Analysis By Form Type, 2023 to 2033 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 9.1. Introduction 9.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022 9.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033 9.3.1. North America 9.3.2. Latin America 9.3.3. Europe 9.3.4. Asia Pacific 9.3.5. MEA 9.4. Market Attractiveness Analysis By Region 10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. USA 10.2.1.2. Canada 10.2.2. By Type 10.2.3. By Channel 10.2.4. By Source Type 10.2.5. By Form Type 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Type 10.3.3. By Channel 10.3.4. By Source Type 10.3.5. By Form Type 10.4. Key Takeaways 11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Brazil 11.2.1.2. Mexico 11.2.1.3. Rest of Latin America 11.2.2. By Type 11.2.3. By Channel 11.2.4. By Source Type 11.2.5. By Form Type 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Type 11.3.3. By Channel 11.3.4. By Source Type 11.3.5. By Form Type 11.4. Key Takeaways 12. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. Germany 12.2.1.2. UK 12.2.1.3. France 12.2.1.4. Spain 12.2.1.5. Italy 12.2.1.6. Rest of Europe 12.2.2. By Type 12.2.3. By Channel 12.2.4. By Source Type 12.2.5. By Form Type 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Type 12.3.3. By Channel 12.3.4. By Source Type 12.3.5. By Form Type 12.4. Key Takeaways 13. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. China 13.2.1.2. Japan 13.2.1.3. South Korea 13.2.1.4. Singapore 13.2.1.5. Thailand 13.2.1.6. Indonesia 13.2.1.7. Australia 13.2.1.8. New Zealand 13.2.1.9. Rest of Asia Pacific 13.2.2. By Type 13.2.3. By Channel 13.2.4. By Source Type 13.2.5. By Form Type 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Type 13.3.3. By Channel 13.3.4. By Source Type 13.3.5. By Form Type 13.4. Key Takeaways 14. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. GCC Countries 14.2.1.2. South Africa 14.2.1.3. Israel 14.2.1.4. Rest of MEA 14.2.2. By Type 14.2.3. By Channel 14.2.4. By Source Type 14.2.5. By Form Type 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Type 14.3.3. By Channel 14.3.4. By Source Type 14.3.5. By Form Type 14.4. Key Takeaways 15. Key Countries Market Analysis 15.1. USA 15.1.1. Pricing Analysis 15.1.2. Market Share Analysis, 2022 15.1.2.1. By Type 15.1.2.2. By Channel 15.1.2.3. By Source Type 15.1.2.4. By Form Type 15.2. Canada 15.2.1. Pricing Analysis 15.2.2. Market Share Analysis, 2022 15.2.2.1. By Type 15.2.2.2. By Channel 15.2.2.3. By Source Type 15.2.2.4. By Form Type 15.3. Brazil 15.3.1. Pricing Analysis 15.3.2. Market Share Analysis, 2022 15.3.2.1. By Type 15.3.2.2. By Channel 15.3.2.3. By Source Type 15.3.2.4. By Form Type 15.4. Mexico 15.4.1. Pricing Analysis 15.4.2. Market Share Analysis, 2022 15.4.2.1. By Type 15.4.2.2. By Channel 15.4.2.3. By Source Type 15.4.2.4. By Form Type 15.5. Germany 15.5.1. Pricing Analysis 15.5.2. Market Share Analysis, 2022 15.5.2.1. By Type 15.5.2.2. By Channel 15.5.2.3. By Source Type 15.5.2.4. By Form Type 15.6. UK 15.6.1. Pricing Analysis 15.6.2. Market Share Analysis, 2022 15.6.2.1. By Type 15.6.2.2. By Channel 15.6.2.3. By Source Type 15.6.2.4. By Form Type 15.7. France 15.7.1. Pricing Analysis 15.7.2. Market Share Analysis, 2022 15.7.2.1. By Type 15.7.2.2. By Channel 15.7.2.3. By Source Type 15.7.2.4. By Form Type 15.8. Spain 15.8.1. Pricing Analysis 15.8.2. Market Share Analysis, 2022 15.8.2.1. By Type 15.8.2.2. By Channel 15.8.2.3. By Source Type 15.8.2.4. By Form Type 15.9. Italy 15.9.1. Pricing Analysis 15.9.2. Market Share Analysis, 2022 15.9.2.1. By Type 15.9.2.2. By Channel 15.9.2.3. By Source Type 15.9.2.4. By Form Type 15.10. China 15.10.1. Pricing Analysis 15.10.2. Market Share Analysis, 2022 15.10.2.1. By Type 15.10.2.2. By Channel 15.10.2.3. By Source Type 15.10.2.4. By Form Type 15.11. Japan 15.11.1. Pricing Analysis 15.11.2. Market Share Analysis, 2022 15.11.2.1. By Type 15.11.2.2. By Channel 15.11.2.3. By Source Type 15.11.2.4. By Form Type 15.12. South Korea 15.12.1. Pricing Analysis 15.12.2. Market Share Analysis, 2022 15.12.2.1. By Type 15.12.2.2. By Channel 15.12.2.3. By Source Type 15.12.2.4. By Form Type 15.13. Singapore 15.13.1. Pricing Analysis 15.13.2. Market Share Analysis, 2022 15.13.2.1. By Type 15.13.2.2. By Channel 15.13.2.3. By Source Type 15.13.2.4. By Form Type 15.14. Thailand 15.14.1. Pricing Analysis 15.14.2. Market Share Analysis, 2022 15.14.2.1. By Type 15.14.2.2. By Channel 15.14.2.3. By Source Type 15.14.2.4. By Form Type 15.15. Indonesia 15.15.1. Pricing Analysis 15.15.2. Market Share Analysis, 2022 15.15.2.1. By Type 15.15.2.2. By Channel 15.15.2.3. By Source Type 15.15.2.4. By Form Type 15.16. Australia 15.16.1. Pricing Analysis 15.16.2. Market Share Analysis, 2022 15.16.2.1. By Type 15.16.2.2. By Channel 15.16.2.3. By Source Type 15.16.2.4. By Form Type 15.17. New Zealand 15.17.1. Pricing Analysis 15.17.2. Market Share Analysis, 2022 15.17.2.1. By Type 15.17.2.2. By Channel 15.17.2.3. By Source Type 15.17.2.4. By Form Type 15.18. GCC Countries 15.18.1. Pricing Analysis 15.18.2. Market Share Analysis, 2022 15.18.2.1. By Type 15.18.2.2. By Channel 15.18.2.3. By Source Type 15.18.2.4. By Form Type 15.19. South Africa 15.19.1. Pricing Analysis 15.19.2. Market Share Analysis, 2022 15.19.2.1. By Type 15.19.2.2. By Channel 15.19.2.3. By Source Type 15.19.2.4. By Form Type 15.20. Israel 15.20.1. Pricing Analysis 15.20.2. Market Share Analysis, 2022 15.20.2.1. By Type 15.20.2.2. By Channel 15.20.2.3. By Source Type 15.20.2.4. By Form Type 16. Market Structure Analysis 16.1. Competition Dashboard 16.2. Competition Benchmarking 16.3. Market Share Analysis of Top Players 16.3.1. By Regional 16.3.2. By Type 16.3.3. By Channel 16.3.4. By Source Type 16.3.5. By Form Type 17. Competition Analysis 17.1. Competition Deep Dive 17.1.1. Procter & Gamble Co. 17.1.1.1. Overview 17.1.1.2. Product Portfolio 17.1.1.3. Profitability by Market Segments 17.1.1.4. Sales Footprint 17.1.1.5. Strategy Overview 17.1.1.5.1. Marketing Strategy 17.1.1.5.2. Product Strategy 17.1.1.5.3. Channel Strategy 17.1.2. Unilever PLC 17.1.2.1. Overview 17.1.2.2. Product Portfolio 17.1.2.3. Profitability by Market Segments 17.1.2.4. Sales Footprint 17.1.2.5. Strategy Overview 17.1.2.5.1. Marketing Strategy 17.1.2.5.2. Product Strategy 17.1.2.5.3. Channel Strategy 17.1.3. Colgate-Palmolive Company 17.1.3.1. Overview 17.1.3.2. Product Portfolio 17.1.3.3. Profitability by Market Segments 17.1.3.4. Sales Footprint 17.1.3.5. Strategy Overview 17.1.3.5.1. Marketing Strategy 17.1.3.5.2. Product Strategy 17.1.3.5.3. Channel Strategy 17.1.4. Henkel AG & Co. KGaA 17.1.4.1. Overview 17.1.4.2. Product Portfolio 17.1.4.3. Profitability by Market Segments 17.1.4.4. Sales Footprint 17.1.4.5. Strategy Overview 17.1.4.5.1. Marketing Strategy 17.1.4.5.2. Product Strategy 17.1.4.5.3. Channel Strategy 17.1.5. Reckitt Benckiser Group PLC 17.1.5.1. Overview 17.1.5.2. Product Portfolio 17.1.5.3. Profitability by Market Segments 17.1.5.4. Sales Footprint 17.1.5.5. Strategy Overview 17.1.5.5.1. Marketing Strategy 17.1.5.5.2. Product Strategy 17.1.5.5.3. Channel Strategy 17.1.6. Amway Corporation 17.1.6.1. Overview 17.1.6.2. Product Portfolio 17.1.6.3. Profitability by Market Segments 17.1.6.4. Sales Footprint 17.1.6.5. Strategy Overview 17.1.6.5.1. Marketing Strategy 17.1.6.5.2. Product Strategy 17.1.6.5.3. Channel Strategy 17.1.7. Kao Corporation 17.1.7.1. Overview 17.1.7.2. Product Portfolio 17.1.7.3. Profitability by Market Segments 17.1.7.4. Sales Footprint 17.1.7.5. Strategy Overview 17.1.7.5.1. Marketing Strategy 17.1.7.5.2. Product Strategy 17.1.7.5.3. Channel Strategy 17.1.8. S.C. Johnson & Son Inc. 17.1.8.1. Overview 17.1.8.2. Product Portfolio 17.1.8.3. Profitability by Market Segments 17.1.8.4. Sales Footprint 17.1.8.5. Strategy Overview 17.1.8.5.1. Marketing Strategy 17.1.8.5.2. Product Strategy 17.1.8.5.3. Channel Strategy 17.1.9. LG Household & Health Care Ltd 17.1.9.1. Overview 17.1.9.2. Product Portfolio 17.1.9.3. Profitability by Market Segments 17.1.9.4. Sales Footprint 17.1.9.5. Strategy Overview 17.1.9.5.1. Marketing Strategy 17.1.9.5.2. Product Strategy 17.1.9.5.3. Channel Strategy 17.1.10. Golrang Industrial Group 17.1.10.1. Overview 17.1.10.2. Product Portfolio 17.1.10.3. Profitability by Market Segments 17.1.10.4. Sales Footprint 17.1.10.5. Strategy Overview 17.1.10.5.1. Marketing Strategy 17.1.10.5.2. Product Strategy 17.1.10.5.3. Channel Strategy 17.1.11. Lion Corporation 17.1.11.1. Overview 17.1.11.2. Product Portfolio 17.1.11.3. Profitability by Market Segments 17.1.11.4. Sales Footprint 17.1.11.5. Strategy Overview 17.1.11.5.1. Marketing Strategy 17.1.11.5.2. Product Strategy 17.1.11.5.3. Channel Strategy 17.1.12. Church & Dwight Co. 17.1.12.1. Overview 17.1.12.2. Product Portfolio 17.1.12.3. Profitability by Market Segments 17.1.12.4. Sales Footprint 17.1.12.5. Strategy Overview 17.1.12.5.1. Marketing Strategy 17.1.12.5.2. Product Strategy 17.1.12.5.3. Channel Strategy 17.1.13. Alicorp S.A.A. 17.1.13.1. Overview 17.1.13.2. Product Portfolio 17.1.13.3. Profitability by Market Segments 17.1.13.4. Sales Footprint 17.1.13.5. Strategy Overview 17.1.13.5.1. Marketing Strategy 17.1.13.5.2. Product Strategy 17.1.13.5.3. Channel Strategy 18. Assumptions & Acronyms Used 19. Research Methodology
Consumer Product
December 2022
REP-GB-15909
December 2023
315 pages
Consumer Product
December 2018
REP-GB-8055
November 2023
315 pages
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