Laundry Care Market

Laundry Care Market: APEJ to Remain Dominant Regional Market Throughout the Forecast Period: Global Industry Analysis 2012 - 2016 and Opportunity Assessment 2017 - 2027

  • 2017-09-08
  • REP-GB-4880
  • 284 pages
  • Format: PDF/PPT/Excel

An Incisive, In-depth Analysis on the Laundry Care Market

This study offers a comprehensive, 360 degree analysis on the Laundry Care market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Laundry Care market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.

As per the forecast of Future Market Insights, the global laundry care market is estimated to be valued at about US$ 75,580 Mn in the year 2017 and is estimated to touch a value of about US$ 126,987 Mn in the year 2027, registering a 5.3% CAGR during the period of assessment.

Growing health and hygiene awareness in the APEJ region

Practicing good hygiene is the first step towards good health. One of the most effective way to protect ourselves and others from disease is by maintaining personal hygiene. Maintaining hygiene in the clothes which one wears is an essential aspect of personal hygiene and thus changing clothes daily for cleaning is recommended and this fuels the global laundry care market over the assessment period. For example, DuPont has surveyed around 2,150 consumers in China to learn their current laundry habits. This study had an objective to ensure that DuPont’s laundry care products continue to be appropriate to the Chinese consumers. According to DuPont, on an average the sampled population wash their clothes five days per week and have a 1.5 loads per day. Moreover, hand washing is the most preferred method than machine washing.

Growing FMCG industry in the APEJ region

Income distribution acts as an essential guideline for FMCG companies in the emerging economies. As the disposable income increases, customers switch their purchases from basic food products to FMCG products along with products that save labour, such as laundry appliances and white goods. Additionally, APEJ region will demonstrate the strongest potential amongst all the regions globally in the FMCG sector. For instance, in APEJ region, the consumer spending on household goods such as detergents and personal care items will increase by an average of 8.5% over the next five years. According to India Brand Equity Foundation, Indian FMCG industry is the fourth largest sector in the Indian economy with a market value of US$ 13.1 Bn. It has an established distribution channel, MNC market presence, and intense competition amongst the organized and unorganized sector.

Liquid detergent overpowers powdered detergent

The preferences and choices of the consumers vary with different demographics and external factors. The laundry care market is an important part of the FMCG sector, where a number of laundry care products are available. The manufacturers, in order to attract consumers, constantly innovate their products and this is the reason for the existence of liquid detergents. The innovation of liquid detergent and its effect on cleaning supported by the quick and effective results have made it popular amongst the consumers. This correspondently affects the global demand for powdered detergents. The issue with the powdered detergent is the lack of standardization in measuring the amount of detergent to be used. This issue was resolved through liquid detergents and they are expected to gain traction in the market.

Innovation in packaging to enhance the safety of laundry care products

The global laundry care market deals with packaging as its major component. The companies in recent time have focused on the innovative ways and methods of packaging, owing to the issues of handling the detergents and other laundry care products by children. The laundry products contain high proportion of chemicals which are harmful for consumption. Children are prone to the accidents related with the handling of such laundry care products. Thus companies are focussing to offer innovative and safe packaging to their customers. For instance, Procter and Gamble has initiated the product packaging process where the packaging involved child guard tub, in order to avoid issues or accidents with liquid detergents. Through strong research and development teams, the company launched child guard zipper pack for the liquid laundry care products.

laundry care market

Global Laundry Care Market Analysis by Region

APEJ market is the largest market in global laundry care market, which is estimated to represent US$ 20,599.8 Mn, or 27.3% share of the total market in 2017 and US$ 35,809.5 Mn, or 28.2% in 2027, registering a CAGR of 5.7% over the forecast period of 2017–2027. APEJ market is expected to gain 94 BPS owing to shifting of manufacturing industries to China along with growing penetration of washing machines in developing countries. North America market is estimated to account for 20.6% revenue share of the global laundry care market by 2017 end and is expected to gain 25 BPS in its market share by 2027 over 2017. Latin America market is estimated to account for 8.1% revenue share of the global laundry care market by 2017 end and is expected to lose 29 BPS in its market share by 2027 over 2017.


Future Market Insights presents yet another comprehensive and an insightful report titled ‘Laundry Care Market: Global Industry Analysis 2012 – 2016 and Opportunity Assessment 2017 – 2027’. In this report, laundry care is defined as a household product having a strong appeal for cleaning purposes globally. Laundry is the washing of clothing as well as linens. Laundry care market is an extensive market in the FMCG sector.

Report Structure

This report is divided into four distinct parts to offer clarity and easy readability to the report audiences. The first section of the report is the introduction, which contains the executive summary of the report, the market taxonomy and the definition of the product, namely, laundry care and the market viewpoint. The global laundry care market opportunity analysis is also given in the introduction section. In another subsection of the introduction part, global laundry care market value and volume analysis is given. The second part of the report contains the regional laundry care market analysis and the regions are chosen as per the market taxonomy. This section contains a valuable subsection which explains the market dynamics of each region of the laundry care market. These market dynamics are in the form of drivers, restrains and trends and give information about the factors that are responsible for the growth of the laundry care market and the factors that are responsible for restraining the laundry care market. The future direction of the market is given in the form of the trends that are going to shape the global laundry care market. The last part of the report contains the global laundry care market analysis and forecast by region, by product type, by form type, by source type and by distribution channel type. This section of the report contains important market numbers in the form of market attractiveness index, incremental dollar opportunity and basis point share analysis.

Competition Landscape

Another part of this report contains the competition landscape that contains information about the key players operating in the global laundry care market. The competition landscape contains a dashboard view of the companies and also have the detailed information for each of the leading individual companies operating in the global laundry care market. This information is in the form of company description, product overview, key developments, strategic overview and key financials of each of the individual companies. In addition, a SWOT analysis of each of the companies profiled is also given which gives the report audiences information about the strengths, weaknesses, opportunities and the threats that the leading companies operating in the global laundry care market are facing. This competition landscape is a valuable part of the report as it contains all the necessary information to study the leading companies operating in the global laundry care market in detail and find how they implement their strategies and vision to stay at top in this highly competitive market. This type of information is invaluable for the new entrants in the global laundry care market as they can learn quite a bit from the leading companies operating in this market. Also, the information provided in the competition landscape is also valuable for the established companies in the global laundry care market as they come to know about their competitors and the strategies they have adopted to stay at the pole position in this cut- throat market.

Research Methodology

Overall market size has been analysed through historical data, primary responses, and public domain data. Revenue of companies in the laundry care market has been benchmarked to ascertain the market size for the base year. Macroeconomic indicators such as GDP and industry growth have been considered to forecast the market size over the forecast period. The historical growth trend of end-use industries, market participants’ performance, as well as the present macro-economic outlook has been taken into consideration for estimating the overall market trend forecast. This data is then validated using the triangulation method and is extensively scrutinised using advanced tools to garner quantitative and qualitative insights into the global laundry care market.  

Market Taxonomy

By Product Type

By Source Type

By Form Type

By Distribution Channel

By Region

  • Fabric Softeners

  • Laundry Detergents

  • Others

  • Synthetic

  • Organic

  • Others

  • Powder

  • Cake/Block

  • Liquid

  • Others

  • Wholesaler/Distributors

  • Supermarket/Hypermarket

  • Convenience Stores

  • E-commerce

  • Grocery Stores

  • Others

  • North America

  • Western Europe

  • Eastern Europe

  • Latin America

  • Asia Pacific Excl. Japan

  • Japan

  • Middle East and Africa

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