Skincare Supplement Market

Skincare Supplement Market Outlook from 2024 to 2034

The global skincare supplement market size is projected to reach USD 2,780 million in 2024. The industry is estimated to attain a value of around USD 4,500 million by 2034 and witness a CAGR of 8.8% in the forecast period 2024 to 2034.

The emergence of image-based social media apps such as Instagram and Snapchat is anticipated to contribute to increasing demand for effective skincare alternatives like supplements. Skin de-aging and skin brightening continue to remain the most popular functionalities of skincare supplements.

Rising shift of consumers toward organic alternatives of generic skincare creams is another key factor augmenting demand. Increasing awareness of preventive healthcare is set to propel industry expansion.

The concept of nourishing and taking care of the skin is not a new one. But, the idea of skincare being every person’s right rather than only for the rich has been a recent one. This brilliant marketing technique, combined with the trend of consumers shifting toward healthy and naturally sourced products, is the principal pusher for supplements around the world.

Appearance and looks have always been important to consumers, and the rise of social media has only added to that. Demand for affordable solutions in order to maintain skin health as well as improve unhealthy skin has been on the rise.

Europe's skincare supplements market size and share are set to rise as the aging populations in the United Kingdom and Germany seek treatment options to prevent skin conditions. Old individuals want to cherish the feeling of being young, which is estimated to hold potential for massive growth in the industry.

The shift of modern consumers toward preventive healthcare is also augmenting the industry. Vitamin and collagen supplements are proving to be the most popular options worldwide.

Personalization of skincare supplements based on an individual’s skin type, gender, and color has proven to be particularly effective owing to ground-breaking innovations in research and development.

Stringent regulations and relatively high prices remain noticeable restraints. However, a rapid shift toward naturalization of supplements and surging demand are projected to mitigate the hindrance effectively.

North America and East Asia continue to be the significant industries for skincare supplements, while South Asia and the Middle East and Africa are witnessing a staggering increase in sales. Owing to effective functionality and growing awareness, the global skincare supplement market is poised for considerable growth in the next ten years.

Attributes	Description
Estimated Global Skincare Supplement Market Size (2024E)	USD 2,780 million
Projected Global Skincare Supplement Market Value (2034F)	USD 4,500 million
Value-based CAGR (2024 to 2034)	8.8%

Key Industry Highlights

Rising Celebrity-owned Supplement Brands to Fuel Sales

Today’s skincare routines don’t only include cleansers, toners, and moisturizers. These have come a long way in the past few years. Consumers have become increasingly aware of what they put on the skin as per individual skin types. Hence, every other brand in the world is coming up with new products that come with claims like ‘the best’ or ‘game-changer.’

New approaches by companies have given rise to supplements meant to prevent skin-based issues. Even celebrities are not backing away in this field with the constant launch of new supplement brands.

Stella McCartney, a renowned fashion designer, for instance, introduced an edible skincare supplement under her brand Stella in January 2024. The supplements contain ceramosides to help prevent damage to collagen.

Wellness Gummies Targeted at Consumers Looking to Enhance Skin are Trending

Supplements in the form of gummies are gaining immense popularity across the globe. As gummies provide high convenience in terms of consumption on the go, most individuals are demanding such products.

Tablets often require measurements, and this can be difficult when a person is traveling. Hence, gummies are gaining impetus and several brands are launching innovative formulations for the same.

In March 2024, for instance, United States-based The Vitamin Shoppe and Imaraïs Beauty, headquartered in Canada, launched a new range of gummies under the former’s ‘Beauty from Within’ approach. The companies claim that the gummies would be able to fulfill the beauty and wellness goals of consumers, offering strong nails and healthy skin.

Unclear Advertisements and Lack of Research to Decline Demand

Since the COVID-19 pandemic hit the world back in 2019, several companies have come up with new ranges of nutricosmetics to meet the rising demand for enhanced skin. Consumers usually make purchase decisions based on the claims of new supplements. Advertisement campaigns mainly target a specific group of audience and do not provide a clear picture of the ingredients.

Supplements often do not undergo stringent quality checks or safety checks, unlike medicines. Hence, the claims provided by several brands cannot be considered full proof. When taken without the guidance of healthcare professionals, individuals can face side effects like nausea, dizziness, or headaches.

In May 2023, for instance, Bloommy, Inc., a Connecticut-based company, recalled Bloommy Biotin Collagen Keratin Capsules for Skin, Joint, and Hair. The decision was made when the company discovered the presence of a fish allergen in the product. Consumption of the product by those having an allergy to fish-based products can cause life-threatening conditions.

2019 to 2023 Global Skincare Supplement Sales Outlook Compared to Demand Forecast from 2024 to 2034

The global skincare supplement market displayed a substantial CAGR of 7.8% in the historical period. Factors such as the continuation of new product launches despite stringent regulatory environments across South Asia and the Middle East and Africa bolstered demand. Continued growth in already well-developed regions such as Europe, North America, and East Asia also equated to a fast-growing industry.

In June 2023, for instance, Canada-based GnuSanté Creations Inc., a beverage brand, launched RA.D8, a new skincare beverage. There are four flavors of the innovative Collagen Sparkling Skin Support range, namely, Blueberry Vanilla, Cool Pineapple, Lemonade Thyme, and Green Apple Ginger.

RA.D8 is considered North America’s first supplement infused with lumenato and collactive collagen. The company focuses on providing its consumers with a new perspective on skincare and improving sales.

Skincare supplements are projected to remain extremely popular and continue to retain the dominance globally from 2024 to 2034. This growth is attributed to a range of factors, such as the importance of appearance among millennial consumers and the ease of availability of supplements.

Owing to increased potency of these products supported by research and development, today’s consumers are witnessing the effects of investments. The factor is anticipated to push the constant purchase of more such products, thereby boosting the worldwide demand for skincare supplements.

Comparative Market Overview

The section below provides detailed information about two leading industries in the food and beverage division that are closely related to the women's health and beauty supplement industry.

These include the haircare supplement industry and the creatine supplement industry. The information would enable global skincare supplement market players to compare the two related sectors and find the ideal way to attract customers.

Creatine Supplement Industry Assessment:

Demand for creatine supplements is projected to rise through 2034 amid rising demand for convenient delivery options, such as ready-to-drink beverages, capsules, tablets, and powders. With growing awareness of health and wellness, consumers are anticipated to look for products that can enhance their workout sessions, thereby boosting sales.

Attributes	Description
Related Market	Creatine Supplement Market
CAGR (2024 to 2034)	13%
Growth Factor	Busy lifestyles of modern consumers are augmenting demand for creatine supplements as these are easy to prepare and are less time-consuming than traditional meals
Opportunity	Renowned brands are striving to introduce new products through several distribution channels like pharmacies, online platforms, gyms, and specialty sports nutrition stores to increase sales
Key Trend	Key players are launching ready-to-mix or ready-to-eat supplements to meet the high demand from fitness enthusiasts, athletes, and professional bodybuilders

Haircare Supplement Industry Assessment:

Emergence of affordable yet effective haircare supplements with the growing use of social media platforms is set to propel demand. Manufacturers are set to focus more on the niche area of men’s haircare supplements as demand rises worldwide.

Attributes	Description
Related Market	Haircare Supplement Market
CAGR (2024 to 2034)	4.6%
Growth Factor	Increasing demand for organically made and naturally sourced products amid rising trend for personalization of haircare products
Opportunity	Key players are anticipated to invest in influencer marketing campaigns and personalized haircare products to accelerate growth
Key Trend	Boom of e-commerce, improvement of product efficacy through research, and launch of cost-effective formulations

Country-wise Insights

The table below shows the CAGRs of leading countries in the industry. Skincare supplement market opportunities in APAC are projected to rise in the forecast period, with India at the forefront. The country is estimated to witness a CAGR of 6.4% from 2024 to 2034.

Skincare supplement players in North America, on the other hand, are estimated to open new production hubs in the United States. The country is set to rise at a CAGR of 5.3% from 2024 to 2034. The United States, Germany, and India are set to remain dominant by holding shares of 23.7%, 11.4%, and 9.1%, respectively, in 2034.

Countries	CAGR 2024 to 2034
United States	5.3%
Germany	3.9%
India	6.4%
Australia	4.9%

United States to Dominate North America with High Geriatric Populations

The United States has recently reported declining birth rates and high aging populations. Elderly consumers who still aspire to look young and want to take care of skin are seeking effective and safe methods. This has propelled growth in the United States, and the country is anticipated to dominate North America.

As per America's Health Rankings, in the United States, around 17.3% of the total population belongs to the age group of 65 years and above. Maine tops the list with 22.5%, followed by Florida and Vermont with the same percentage of 21.6%. This high growth rate is anticipated to push demand for new supplements among the geriatric population.

India to Remain at the Forefront in South Asia

The trend of effective natural supplements has reached countries in South Asia and the populations have been embracing skincare supplements. Owing to negative publicity of generic skincare creams and gels, consumers in India are opting for such supplements. The factor has further led to the launch of significant products in the skincare supplement market in India.

In April 2024, for instance, Hindustan Unilever’s OZiva, a popular plant-based nutrition company based in India, launched a new fizzy drink called Bioactive Gluta. The company focuses on preventing several common skin-related issues in the country.

Consumers in India are seeking products formulated with glutathione, a key antioxidant that helps boost the production of melanin. Hence, companies are focusing on launching new supplements with the ingredient.

Innovations in Personalized Skincare to Propel Germany

The industry in Germany is anticipated to witness a considerable CAGR of around 3.9% through 2034. The country is witnessing a high demand for beauty supplements amid rising innovations in personalized skincare.

Holzminden-based Symrise introduced Diana Food, a new line of bioactives for beauty supplements. The company focuses on meeting the high demand from consumers for hair care, skin brightening, and anti-aging products. Symrise intends to create a strong presence in the field of active ingredients to offer skincare benefits.

Category-wise Insights

The section below shows the leading segments in the global industry. By functionally, the skin de-aging category is projected to remain at the forefront by holding a share of 37% in 2034. The form segment is projected to be led by capsules, with a share of 65% in the same year.

Lastly, health and wellness stores are set to account for a share of 30% in 2034 based on sales channels. This information would provide leading skincare supplement distributors with deep insights into the right investment zones to gain profit.

Skin De-aging to be the Most Popular Functionality

Segment	Skin De-aging (Functionality)
Value Share (2034)	37%

In the current virtual environment of social media platforms, looks have become increasingly important for young consumers. Looking young and trying to become youthful are prominent priorities for individuals from all age groups.

Companies have been strategically marketing skincare supplements as healthier and natural alternatives for generic skincare creams and gels, which often harm the skin. This astute marketing technique has shifted consumers more toward supplements. The factor has hence made skin de-aging the most prominent functionality.

Capsules are the Highly Preferred Form of Beauty Supplements

Segment	Capsules (Form)
Value Share (2034)	65%

Capsules are the most easy-to-carry and easy-to-consume form of supplement, making these a very convenient option for consumers. Also, capsules are considered a safer form than experimental newer forms like gummies and chewable.

These reasons have led capsules to be the leader in the form segment. Capsules are estimated to hold a significant share by the end of the forecast period with growing product launches.

In May 2023, Ritual, a health and wellness brand based in California, launched a vegan skincare supplement named HyaCera. This launch enabled the company to broaden its presence in the space of cosmeceuticals. The novel capsule contains phospholipids, glycolipids, and phytoceramides.

Competition Outlook

Research and development investments by key companies have played a key role in boosting the success of skincare supplements. Products that are effective in producing the results promised are gaining traction globally.

Key players are launching new products with several properties like anti-aging, anti-acne, and skin-brightening to bolster sales. The focus is on the promotion of beneficial properties of supplements to gain a wide consumer base.

Industry Updates

• In January 2024, Face Reality Skincare, a United States-based popular acne brand, introduced Clear Skin Restore and Clear Skin Balance, two latest supplements to help prevent acne. These products were made for individuals with acne-prone skin.
• In February 2024, United States-based Apothékary, a personal care product provider, launched ‘The Honest Youth.’ The new plant-, fruit-, and mushroom-based tincture can prevent the signs of aging and hydrate one’s skin.
• In February 2024, Nutrafol, a New York-based skincare brand, introduced Nutrafol Skin. The new supplement can be consumed on a daily basis to prevent acne. The supplement can improve post-acne dark spots and mild-to-moderate acne problems.
• In November 2023, United States-based Neutrogena Corporation, a leading cosmetics company, launched its latest range of supplement gummies called Neutrogena Skin Supplements. The novel Clear Complexion Gummies and Skin Hydration Gummies can help prevent gut and skin health issues.

Leading Skincare Supplement Brands

• Amway
• HUM Nutrition, Inc.
• Nestle
• Meiji Holdings Co., Ltd.
• Shiseido Co., Ltd
• Unilever
• Johnson and Johnson Services, Inc.
• Perricone MD
• Vitabiotics Ltd.
• L’OREAL S.A.

Key Segments of Market Report

By Functionality:

Few of the leading functionalities include skin de-aging, skin hydration, acne reduction, wound and mark healing, and skin brightening.

By Form:

In terms of form, the industry is segregated into tablets/pills, capsules, liquid, powder, gummies/chewables, and others.

By Sales Channel:

Hypermarkets/supermarkets, specialty stores, e-commerce, drug stores and pharmacies, health and wellness stores, convenience stores, and departmental stores.

By Region:

Information about key countries across South Asia, East Asia, Oceania, North America, Latin America, Europe, and the Middle East and Africa is provided.

Frequently Asked Questions

How big is the skincare supplement market?

The market is projected to rise at a CAGR of 8.8% through 2034.

What is the market size of the skincare supplement industry?

By 2034, the skincare supplement industry is set to reach USD 4,500 million.

What are the key factors pushing the industry?

Growing aging population and unique marketing techniques.

Which region adds to the prominent industry value?

Currently, North America is at the top in terms of share.

Which form is set to grow in the forecast period?

The capsule segment is predicted to grow rapidly.

What are the ideal skincare supplements?

Products offered by Amway, HUM Nutrition, Inc., and Nestle.

How big is the market for skincare?

The skincare industry is set to reach USD 3,80,492.2 million by 2034.

What are skincare supplements?

Liquids, gummies, capsules, or powders to enhance skin health.