Skin Lightening Products Market

Skin Lightening Products Market: Increasing Demand for Lotions and Creams to be Observed in the Coming Decade: Global Industry Analysis 2012 - 2016 and Opportunity Assessment 2017 - 2027

Increasing R&D on different product lines is creating significant revenue opportunities for manufacturers of skin lightening products

The global skin lightening products market includes a number of product types such as lotion and cream, foam, gel, serum and toner and scrub. According to Future Market Insights’ research report, the lotion and cream segment leads the market with a high margin. This segment is expected to reach a market value of over US$ 8,900 Mn in 2027, up from about US$ 4,800 Mn in 2017, growing at a CAGR of 6.4% during the forecast period of 2017-2027. This growth in revenue can be attributed to the wide availability of lotions and creams in the skin care industry. Increasing research and development in the skin lightening products industry is creating significant revenue opportunities for the skin lightening products market across the globe. The serum and toner market is expected to witness a comparatively higher growth rate than other product types with 6.8% CAGR in terms of revenue recorded during the forecast period. The market’s growth is also a result of rising annual expenditure on skin care products. The improving lifestyle of customers due to rapidly rising disposable income is increasing the purchasing power on personal grooming products. This is a key factor boosting global market revenue growth.

skin lightening products market

Multi-brand specialty stores and plant-extracted ingredients for products are trending the global market for skin lightening products

The use of plant extracts in skincare products is a rising trend among consumers, who are increasingly looking to buy eco-friendly products. The belief among consumers is that these bioactive extracts would take good care of their skin by providing sufficient nutrients, resulting in healthy skin, and would not cause any side effects. For instance, Organic Harvest’s Skin Lightening Cream contains the most concentrated plant-powered brightening blend to diminish the appearance of dark spots and discoloration. It uses the power of white mulberry and organic daisy flowers to promote surface cell turnover for greater skin clarity and luminosity. It also contains olive oil, rich in vitamin A and E, which removes dead skin, hydrates the skin, maintains skin elasticity, and repairs sun damages caused to the skin. It is free of parabens, mineral oil, and animal ingredients. The company also markets Organic Harvest Skin Whitening Face Wash. Also, Amaira Natural Lightening Serum is incorporated with mulberry and orchid extract, made from plant-based and natural ingredients. The use of harsh chemicals and parabens is prohibited.

Another major trend governing the global skin lightening products market is an increase in the number of multi-brand speciality stores. Personal health and beauty stores have been traditionally the most preferred distribution channels for cosmetic and skincare products such as skin whitening and lightening products and anti-ageing products. However, currently, multi-brand specialty stores have emerged as one of the top retail channels for skincare products across the Asia Pacific, due to the availability of a variety of brands offering skin lightening and whitening products, ranging from mass to premium price segments. Furthermore, the increasing demand for convenience and the growing preference towards high quality and effective skincare products have pushed consumers to buy products from multi-speciality stores and departmental stores, rather than from speciality stores. Some of the multi-brand speciality stores across the region have launched their own online platforms, mobile apps, and social networking websites in order to cater to more customers in the skin lightening products market. Such stores provide consumers a one-stop shopping experience and play an important role in brand building, thus stimulating consumers to buy skin lightening products of their choice and need. Also, the increasing retail penetration of foreign brands in the skin lightening products market such as L'Oreal, Procter & Gamble, Shiseido, and other brands has further pushed market revenue generation in the overall skin lightening products market across the globe.

Manufacturers of skin lightening products are increasing their efforts to grab more customers. This has significantly intensified the level of competition in the global market. This comprehensive report titled ‘Skin Lightening Products Market: Global Industry Analysis 2012-2016 and Opportunity Assessment 2017-2027’ provides a detailed analysis of the global market scenario along with the crucial market numbers. It includes important market information pertaining to key metrics such as overall market revenue and Y-o-Y growth, as well as qualitative information such as the various drivers, restraints and trends likely to govern the global skin lightening products market. The report provides an in-depth analysis of all the activities that are taking place in the market all over the world and their impact on the businesses. The idea is to guide the readers with every aspect of the market from the basic market introduction to the competitive scenario of the market.

Market Segmentation

By Product Type

By End Use

By Nature

By Price Range

By Distribution Channel

By Region

  • Cream and Lotion

  • Foam

  • Gel

  • Serum and Toner

  • Scrub

  • Others

  • Men

  • Women

  • Natural/ Herbal

  • Synthetic

  • Organic

  • Economical

  • Mid-Range

  • Premium

  • Pharmacy

  • Speciality Outlet

  • Hypermarket/Supermarket

  • Convenience Store

  • Beauty Salon

  • e-Retailer

  • Others

  • North America

  • Latin America

  • Western Europe

  • Eastern Europe

  • APEJ

  • Japan

  • MEA

Competitive analysis of the global market

The most important part of a market’s research is the competitive analysis of the market. It holds the maximum value as it lets you know who are the players currently leading the market, what are their growth and expansion strategies and how you can compete with these players. This exhaustive research report depicts a brief profile of all the major industry players along with their current market plans and also their future market strategies. It can be of great help to the new entrants of the market who are looking for opportunities to acquire a hold on the business and compete efficiently. Many of the market players in the global skin lightening products market keep trying to come up with innovations and new products as a strategy to stay ahead. This study has successfully taken into consideration all such moves by the key market companies to facilitate an accurate analysis of the global skin lightening products market.

Reasons to invest in this report

The report has been given a systematic structure to maintain the flow of the information provided to readers. It starts with a basic introduction of the market that makes understanding of the report convenient even for a layman. This is followed by the segmentation of the market that bifurcates the market into simpler groups such as end use, product type, region etc. These segments are individually analysed and detailed revenue forecasts are presented for each. The data indicated in the report has been gathered from various reliable sources such as company annual reports, white papers, and press releases; and after extensive discussions with market observers, subject matter experts etc. The outcomes are also based on key insights provided by the market experts during the primary interviews. Real-time analysis has increased the weightage of the research giving an all-inclusive angle to the market study which assists the viewers in chalking important corporate strategies pertaining to price, place and promotion along with regional forecasts.