Skin Care Devices Market By Product Type (Cleansing Devices, Anti-Ageing devices, Skin Texture Tone Enhancement, Acne treatment Devices), End User (At-home, Salon & Spa), Sales Channel (Departmental Stores, Specialty Stores, Online Retailers) & Region – Forecast 2021 - 2031

About the Report

The sales of skin care devices are expected to reflect a positive growth curve as these beauty devices have become increasingly accessible. Besides this, along with skin care applications, beauty conscious consumers are gaining significant trust and confidence in the performance of skin care devices. This factor has played a significant role in driving the adoption of skin care devices during the past few years.

The expansion of the beauty industry, also has been encouraging the adoption of skin care devices not only in commercial sector but also in the residential sector. Millennial consumers have played an important role in paving the way for a sales growth. Other aspects such as increasing standard of living, growing influence of beauty experts, promotional strategies undertaken by market players are fuelling the demand for skin care devices.

In its latest version of the study, ESOMAR-certified market research and consulting firm Future Market Insights (FMI) offers insights about key factors driving demand for skin care devices. The report tracks the global demand for Skin Care Devices in 20+ high-growth markets, along with analysing the impact COVID-19 has had on global sales.

How Does the Future Outlook Match Up with Historic Skin Care Devices Sales?

The sales of skin care devices have ballooned with the rapidly growing beauty industry. Increasing desire of consumers to get a dermatologist treatment right at their tips has facilitated the growth in the sales of skin care devices. The current hectic lifestyle has encouraged individuals to adopt convenient solutions that help make skin care easier and less time-consuming. This has accelerated the sales of skin care devices. According to Future Market Insights analysis, skin care devices sales are set to grow at a 15.0% CAGR between 2021 and 2031.

How are Beauty Experts Encouraging Sales of Skin Care Devices?

The proliferation of beauty experts, influencers, and bloggers on the internet and other social media platforms has transformed the beauty industry. Beauty bloggers and influencers often promote latest technologies in skin care. Many of these beauty influencers have millions in following, which make them ideal ambassadors of skin care devices.

Beauty experts are actively publishing blogs to guide consumers related to new beauty trends, skin maintenance and routine hacks, new product launches, and other beauty related topics. These efforts on the part of beauty bloggers and experts have raised the level of product awareness thus positively impacting the sales of skin care devices in the beauty industry.

How will Rising Skin Concerns Stimulate the Adoption of Skin Care Devices?

With rapidly growing skin concerns, consumers are increasingly looking forward to include skin care devices to their daily skin care routine. Considering this, many players in the market are offering skin care devices in the form kits that help maintain facial contour and facial toning.

Availability of such kits in the market is helping beauty conscious consumers to maintain skin by dedicating only a couple minutes of routine usage. Thus, easy accessibility and availability of skin care devices has helped the consumers to maintain their skin at reasonable cost on routine basis. All of such factors has encouraged the sales of skin care devices in the residential sector.

How is the DIY Beauty Trend Impacting the Sales of Skin Care Devices?

The beauty industry is classified as one of the most dynamic industry which experiences emergence of trends and change in consumer preferences at a speed of light. Since past few years, DIY beauty is quite in trend wherein the consumers have resorted to doing it themselves and avoid frequent visits to salons, spas and clinics. The covid-19 has however played a significant role in promoting DIY self-care. To avoid unnecessary contact in order to curb the spread of disease beauty conscious consumers have extensively resorted to taking care of their skin by themselves. All of such factors has encouraged self-care, thus directly driving the sales of skin care devices in residential sector.

Will High Cost of Dermatologist Treatment Impact Sales?

The cost of consulting a dermatologist is rapidly increasing. Many consumers believe that taking skin treatments from clinical experts have now become very expensive. However, the cost treatment differs on the basis of numerous factors and from one country to another. In light of this, many dermatologists today offer a structured payment options or plans in order to make their services more affordable.

Thus, a rising cost of skin treatment has encouraged many beauty conscious individuals to adopt and switch to self-care and treatment which is paving the sales of beauty devices.

Will Growing Significance of Beauty Among Men Impact Sales?

Besides female beauty, skincare gained momentum among male consumers in the past few years, thus reshaping the trends in the beauty market. Today men give equal priority to beauty like women. Men have turned more image conscious which is why they are spending comparatively more time on grooming on an average.

This itself is an indication, that with growing beauty concerns among men the sales of skin care devices are expected to increase. Considering the growing significance of beauty among men well established beauty companies have now turned their promotional campaigns to reflect individuality over physical power.

Increasing Penetration of Beauty Retailers to Facilitate Skincare Devices Sales

With improving digital eco-system, the penetration of beauty retailers across different regions has rapidly increased in the past few years. These include those online retailers who are solely engaged in providing beauty products in the market. Thus a high penetration has further facilitated rise on product awareness and accessibility which has further favorably impacted the sales of skin care devices in the beauty industry.

Promotional Activities Undertaken by Players Positively Impacting Growth

The players in the market are focusing on aggressively promoting their brands. A few of the well-known manufacturers are positioning their skin care devices as premium tools, guaranteeing precision and few are engaged in promoting their tools as multipurpose devices that are useful for body as well as face. These efforts on the part of players to woo consumers are impacting the sales of skin care devices.

Impact of Covid-19 on Skin Care Device Market

The pandemic outbreak has had a significant impact on the beauty industry. The beauty industry experienced a temporary downswing, especially in certain beauty sectors. The pandemic had both negative as well as positive impact on the market. For instance, while sales of some products decelerated, others soar especially those that help consumers to resort to self-care.

A demand and supply gap also existed temporarily in certain beauty sectors. Apart from this, consumers drastically resorted to making purchase online which compelled the manufacturers to increase their online penetration to capitalize on sales opportunities.

Country-wise Insights

How are Beauty Enthusiasts in the U.S. reacting to Skin Care Devices?

Beauty enthusiasts in the United States are increasingly wanting to look their best without any outside assistance. People in America are strongly supporting the ideology of self-care. Earlier, growing skin concerns such as acne, redness, wrinkles, and others compelled individuals to visit dermatologist for treatment.

However, the development of home beauty devices due technological advancements have helped satisfy consumers’ self-care needs. This is how the prevalence of self-care culture in the U.S. is facilitating skincare devices sales.

Premiumization Reshaping Regional Trends in UK

With growing significance of beauty, the demand for luxury beauty products in the U.K. is rising. Many players in the market have positioned their offerings as premium category products that guarantee ultimate precision and high end results.

Besides this, the players in the market are developing ergonomic designs of beauty tool that are more appealing to beauty enthusiasts. Through constant innovation and developments the players have introduced a range limited edition skin care devices that best match consumers premium needs in the country.

Indian Millennials to Drive the Sales of Skin Care Devices

Millennial is one of the critical demographic that has largely influenced industry trends especially in India. In the past few year Indian millennials have achieved a heightened sense of individualism in choices and their purchase decision. Indian millennials have become more conscious of what they buy to maintain their skin and beauty.

They are now actively taking up routine skin care regimen to maintain their skin. This indication, that Indian millennials today do not hesitate to spend on beauty products, is likely to positively impact regional growth in the sales of skin care devices in India.

Growing Penetration of Skin Care Clinics to Positively Impact the Growth in Brazil

The growing penetration of beauty chains such as skin care clinics and spas in Brazil has played a significant role in facilitating the growth of skin care device sales in the country. As skin care clinics and beauty chains are expanding, the demand for hi tech and smart beauty devices is significantly growing in the commercial sector within Brazil.

How will the Flourishing Beauty Industry Facilitate Growth in UAE?

The UAE is another place where the beauty industry is rapidly flourishing. Increasing participation in beauty trade fairs and expos is likely to help brands expand their product penetration in this particular market. Attending trade expos will help the players to connect directly with consumers and closely understand their needs and requirements thus gaining a competitive edge over other regional players.

Category-Wise Insights

Cleansing Devices to Remain Top-selling Category

In terms of product type, cleansing devices account for a notable share of 37.6% as compared to other devices. The adoption of cleansing devices is comparatively more as these devices are perceived to be the best solution that provide efficient and effortless skin cleaning. Besides this, these cleansing devices are also multifunctional products that help provide massage along with skin cleansing. These are few of the factors that have facilitated a growth in the adoption of cleansing devices in the market.

At-home to Register Notable Growth

According to the report, at-home end users are expected to register increasing demand over the forecast period. Increasing awareness regarding skin care concerns like dark spots, wrinkles, etc. has encouraged consumers to adopt these skin care devices such as anti-aging devices along with skin care solutions for better results. Apart from this, growing popularity of DIY concept during the covid-19 pandemic is creating opportunity for brands to develop products as consumers are significantly seeking for such products is further expected to open up new sales opportunities during the forecast period.

Online Retailers to Register Significant Boom

In terms of sales channel, the store based retailing is still dominant, with modern trade, departmental stores and specialty stores together accounting for a notable share in the skin care devices market. However, with increasing internet penetration, the sales through online retail channels are expected to register significant growth.

Rapid establishments of special online beauty retailers is one such indicator that points towards the future growth of online sales. Besides this, the shift in consumers buying preference towards online platforms is another indicator guaranteeing future growth of online sales.

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Competitive Landscape

The skin care device market is characterized as highly competitive market with presence of well-established firms as well as regional and local firms. Companies operating in the market are focusing on the launch of advanced devices to gain competitive advantage. Besides this there is immense focus on capacity expansion via strategic tie-ups

For instance:

• In 2020, Scottish skin tech firm Cutitronics expanded its operations in Europe just ahead of its commercial launch as it focuses on the goal of collaborating with some of the leading skin care brands of the region.
• In 2020, L’Oréal announced that it was planning to launch an AI-based skin care device called Perso globally.

Some of the leading companies operating in the market are:

• Koninklijke Philips N.V.
• Pure Daily Care
• Shenzhen Mareal Technology Co. Ltd.
• L’Oreal SA (ModiFace)
• Nu Skin Enterprises
• Panasonic Corporation
• Syneron Medical Ltd.
• Home Skinovations Ltd.
• TRIA Beauty inc.
• Procter and Gamble
• PhotoMedex Inc.
• Carol Cole Company, Inc.
• Lumenis
• MTG Co. Ltd.
• FOREO
• DD Karma LLC

*The list is not exhaustive, and only for representational purposes. Full competitive intelligence with SWOT analysis available in the report.

Scope of the Report

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Skin Care Devices Market by Category

Product Type

• Cleansing Devices
• Anti-Ageing devices
• Skin Texture Tone Enhancement
• Acne treatment Devices

End User

• At-home
• Salon & Spa

Price Range

• Economy
• Mid-Range
• Premium

Sales Channel

• Direct Sales
• Modern Trade
• Departmental Stores
• Specialty Stores
• Online Retailers
• Mono Brand Stores
• Other Sales Channel

Region

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Middle East and Africa (MEA)
• Oceania