The men’s skincare product industry in Japan is likely to exhibit a compound annual growth rate of 8.9% through 2033.
The industry in Japan witnesses significant opportunities with a US$ 399.3 million valuation in 2023. Personalized skincare product and routines are a growing trend in Japan. Brands offering tailored solutions based on skin types and specific concerns are likely to see increased sales. The influence of social media and beauty influencers has contributed to the popularity of skincare among men. Social media platforms play a significant role in promoting skincare product. By 2033, the adoption of men’s skincare product in Japan is likely to secure US$ 940.6 million.
Key Insights - Highlights to Understand Emerging and Fast Growing Opportunities
| Attributes | Details |
|---|---|
| Industry Size in 2023 | US$ 399.3 million |
| Expected Industry Size by 2033 | US$ 940.6 million |
| Forecasted CAGR from 2023 to 2033 | 8.9% |
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Consumers in Japan are highly aware of the risks associated with sun exposure, including skin aging and skin cancer. This awareness drives the demand for sunscreen products, as individuals seek to protect their skin from harmful UV radiation. In Japan, fair and unblemished skin has traditionally been considered a sign of beauty. This cultural preference encourages the regular use of sunscreen to maintain healthy skin. Based on product type, the sunscreen segment accounts for a share of 14.5% in 2033.
| Men’s Skincare Product in Japan based on Product Type | Sunscreen |
|---|---|
| Share in % in 2033 | 14.5% |
Many people in Japan enjoy outdoor activities such as hiking, beach outings, and sports. Sunscreen is essential to protect the skin from the sun's harmful rays during these activities. Since Japan experiences various seasons, sun protection is crucial year-round. Sunscreen is used not only in the summer but also during other seasons to prevent sun damage. In Japan, sunscreen is considered an anti-aging product. Many skincare product, including those tailored for men, incorporate SPF to shield the skin from premature aging. Numerous companies and workplaces in Japan encourage employees to wear sunscreen, as maintaining one's appearance is considered important in professional settings.
Dry skin is a common issue in Japan, particularly during the winter months when low humidity levels can lead to skin dryness and discomfort. Many individuals, including men, experience dry skin and seek products to address this concern. Based on skin type, the dry skin segment accounts for a share of 14.8% in 2033.
| Men’s Skincare Product in Japan based on Skin Type | Dry Skin |
|---|---|
| Share in % in 2033 | 14.8% |
Japanese culture places a significant emphasis on maintaining healthy and beautiful skin. Dry skin can be perceived as a skin health issue, leading to a higher demand for skincare product designed to alleviate dryness. The climate in Japan can vary greatly between regions, but many areas experience periods of low humidity that contribute to dry skin. Consumers often turn to skincare product for relief. Dry skin can lead to issues like sensitivity and premature aging. Products for dry skin often emphasize hydration and overall skin health, which are important to consumers in this country.
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The cosmopolitan nature of Kanto, particularly Tokyo, exposes residents to global beauty and skincare trends, which influences the adoption of new products and routines. The Kanto area is technologically advanced, with a strong eCommerce presence. Digital marketing and online shopping make it easy for consumers to access a wide variety of men's skincare product.
Kanto has a high concentration of luxury stores, and the demand for premium men's skincare product is on the rise. Luxury brands often have a strong presence in this region. Kanto is a hub for influencer marketing and celebrity endorsements, and influential figures in Tokyo often promote skincare product, leading to increased demand.
Influencer marketing and celebrity endorsements are influential in Chubu. Prominent figures in Nagoya and the surrounding areas often promote skincare product, which drives consumer demand. Skincare brands in the Chubu region, particularly those in Nagoya, are known for innovation and the development of high quality skincare product. The innovation is appealing to consumers seeking pioneering and highly effective products.
The Chubu region, including Nagoya, has a presence of luxury stores and a growing demand for premium men's skincare product. Luxury brands often establish a strong presence in this area. There is an increasing demand for skincare product that protect against environmental pollutants, due to the urban lifestyle and exposure to pollution. Anti-pollution skincare is a growing trend.
Cities like Osaka and Kyoto are cosmopolitan and home to diverse populations. Urban living often exposes individuals to environmental pollutants and stress, leading to a higher demand for skincare product among men.
Similar to other urban areas in Japan, the Kinki region has witnessed changing gender norms, with more men openly embracing skincare and grooming as part of their daily routines. The Kinki region, with its cosmopolitan cities, has a significant presence of luxury stores and a growing demand for premium men's skincare product.
Luxury brands often establish a strong presence in this area. The cultural appreciation for nature and tradition in Kinki contributes to a growing interest in natural and organic skincare product. Brands that incorporate clean and eco-friendly ingredients appeal to environmentally conscious consumers.
Kyushu and Okinawa have strong ties to traditional Japanese culture, including the use of natural ingredients for skincare and wellness. The cultural heritage can influence skincare practices and product preferences.
Okinawa, in particular, has become a popular tourist destination, attracting both domestic and international travelers. Tourists often seek out skincare product, creating a demand for such products in the region.
The regions are known for unique local ingredients, some of which have been traditionally used for skincare and health. Brands that incorporate these ingredients can find a niche in these industries. Given the tourist influx, there are opportunities for duty-free shops and travel retail environments to promote and sell skincare product to tourists in Okinawa.
The region's natural beauty and outdoor activities often require sun protection and skincare, which can drive demand for skincare product that cater to outdoor enthusiasts. Local brands that highlight their connection to the culture, traditions, and natural resources of the region may resonate well with consumers.
The sense of community and respect for tradition in Tohoku can influence consumers to embrace skincare practices that have been handed down through generations. Certain areas in Tohoku, such as Aomori and Sendai, attract tourists. Tourists often seek out skincare product, creating a demand for such products in these areas.
The competitive landscape of the men's skincare product industry in Japan is dynamic and evolving, with several major companies at the forefront of this industry. These companies are well positioned to benefit from the continued growth of the landscape by adopting various strategies and initiatives.
Leading companies in the men's skincare industry are known for their commitment to product innovation. They invest in research and development to create new and effective skincare product that cater to the specific needs of Japanese consumers.
Recent Developments Observed in Men’s Skincare Product Industry in Japan
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| Attribute | Details |
|---|---|
| Estimated Industry Size in 2023 | US$ 399.3 million |
| Projected Industry Size by 2033 | US$ 940.6 million |
| Anticipated CAGR from 2023 to 2033 | 8.9% CAGR |
| Historical Analysis of Demand for Men’s Skincare Product in Japan | 2018 to 2022 |
| Demand Forecast for Men’s Skincare Product in Japan | 2023 to 2033 |
| Report Coverage | Industry Size, Industry Trends, Analysis of key factors influencing Men’s Skincare Product adoption in Japan, Insights on Industry Players and their Strategy in Japan, Ecosystem Analysis of Japanese Manufacturers |
| Key Cities Analyzed while Studying Opportunities in Men’s Skincare Product in Japan | Kanto, Chubu, Kinki, Kyushu & Okinawa, Tohoku, Rest of Japan |
| Key Companies Profiled | Shiseido; Mandom; Unilever; L'Oréal; Procter & Gamble; Nivea; Kao; Kosé; Mentholatum; DHC; Rohto Pharmaceutical; Pola |
The men’s skincare product industry in Japan is to be valued at US$ 399.3 million by 2023.
The anticipated CAGR for men’s skincare product in Japan through 2033 is 8.9%.
Demand for the men’s skincare product in Japan is expected to reach US$ 940.6 million by 2033.
Sunscreen segment dominates the demand for men’s skincare product.
Dry skin segment to remain a key contributor in the men’s skincare product ecosystem in Japan.
1. Executive Summary 1.1. Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Mn) & Volume (Unit Pack) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Mn) & Volume (Unit Pack) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Mn) & Volume (Unit Pack) Analysis By Product Type, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Mn) & Volume (Unit Pack) Analysis and Forecast By Product Type, 2023 to 2033 5.3.1. Cleansers & Face Wash 5.3.2. Facial Scrubs & Polishes 5.3.3. Moisturizers & Creams 5.3.4. Serums, Oils, & Treatment 5.3.5. Shave Care 5.3.5.1. After Shave Balm 5.3.5.2. After Shave Lotion 5.3.5.3. After Shave Splash/Gel 5.3.5.4. Others Shaving Products 5.3.5.5. Shaving Cream 5.3.5.6. Shaving Foam/Gel 5.3.6. Sunscreen 5.3.7. Others 5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033 6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Mn) & Volume (Unit Pack) Analysis By Sales Channel, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Mn) & Volume (Unit Pack) Analysis and Forecast By Sales Channel, 2023 to 2033 6.3.1. Discount Stores 6.3.2. Drug Stores & Pharmacies 6.3.3. Multi-Brand Stores 6.3.4. Online Retailers 6.3.5. Salon/Grooming Clubs 6.3.6. Specialty Stores 6.3.7. Supermarkets/Hypermarkets 6.3.8. Other Sales Channel 6.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033 7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Skin Type 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Mn) & Volume (Unit Pack) Analysis By Skin Type, 2018 to 2022 7.3. Current and Future Market Size Value (US$ Mn) & Volume (Unit Pack) Analysis and Forecast By Skin Type, 2023 to 2033 7.3.1. Combination Skin 7.3.2. Dry Skin 7.3.3. Normal Skin 7.3.4. Oily Skin 7.3.5. Sensitive Skin 7.4. Y-o-Y Growth Trend Analysis By Skin Type, 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Skin Type, 2023 to 2033 8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Source 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ Mn) & Volume (Unit Pack) Analysis By Source, 2018 to 2022 8.3. Current and Future Market Size Value (US$ Mn) & Volume (Unit Pack) Analysis and Forecast By Source, 2023 to 2033 8.3.1. Conventional 8.3.2. Organic 8.4. Y-o-Y Growth Trend Analysis By Source, 2018 to 2022 8.5. Absolute $ Opportunity Analysis By Source, 2023 to 2033 9. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Price Range 9.1. Introduction / Key Findings 9.2. Historical Market Size Value (US$ Mn) & Volume (Unit Pack) Analysis By Price Range, 2018 to 2022 9.3. Current and Future Market Size Value (US$ Mn) & Volume (Unit Pack) Analysis and Forecast By Price Range, 2023 to 2033 9.3.1. Economy 9.3.2. Mid-Range 9.3.3. Premium 9.4. Y-o-Y Growth Trend Analysis By Price Range, 2018 to 2022 9.5. Absolute $ Opportunity Analysis By Price Range, 2023 to 2033 10. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region 10.1. Introduction 10.2. Historical Market Size Value (US$ Mn) & Volume (Unit Pack) Analysis By Region, 2018 to 2022 10.3. Current Market Size Value (US$ Mn) & Volume (Unit Pack) Analysis and Forecast By Region, 2023 to 2033 10.3.1. Kanto 10.3.2. Chubu 10.3.3. Kinki 10.3.4. Kyushu & Okinawa 10.3.5. Tohoku 10.3.6. Rest of Japan 10.4. Market Attractiveness Analysis By Region 11. Kanto Men’s Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033 11.1. Historical Market Size Value (US$ Mn) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Mn) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Product Type 11.2.2. By Sales Channel 11.2.3. By Skin Type 11.2.4. By Source 11.2.5. By Price Range 11.3. Market Attractiveness Analysis 11.3.1. By Product Type 11.3.2. By Sales Channel 11.3.3. By Skin Type 11.3.4. By Source 11.3.5. By Price Range 11.4. Key Takeaways 12. Chubu Men’s Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033 12.1. Historical Market Size Value (US$ Mn) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Mn) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Product Type 12.2.2. By Sales Channel 12.2.3. By Skin Type 12.2.4. By Source 12.2.5. By Price Range 12.3. Market Attractiveness Analysis 12.3.1. By Product Type 12.3.2. By Sales Channel 12.3.3. By Skin Type 12.3.4. By Source 12.3.5. By Price Range 12.4. Key Takeaways 13. Kinki Men’s Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033 13.1. Historical Market Size Value (US$ Mn) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Mn) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Product Type 13.2.2. By Sales Channel 13.2.3. By Skin Type 13.2.4. By Source 13.2.5. By Price Range 13.3. Market Attractiveness Analysis 13.3.1. By Product Type 13.3.2. By Sales Channel 13.3.3. By Skin Type 13.3.4. By Source 13.3.5. By Price Range 13.4. Key Takeaways 14. Kyushu & Okinawa Men’s Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033 14.1. Historical Market Size Value (US$ Mn) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Mn) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Product Type 14.2.2. By Sales Channel 14.2.3. By Skin Type 14.2.4. By Source 14.2.5. By Price Range 14.3. Market Attractiveness Analysis 14.3.1. By Product Type 14.3.2. By Sales Channel 14.3.3. By Skin Type 14.3.4. By Source 14.3.5. By Price Range 14.4. Key Takeaways 15. Tohoku Men’s Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033 15.1. Historical Market Size Value (US$ Mn) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022 15.2. Market Size Value (US$ Mn) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033 15.2.1. By Product Type 15.2.2. By Sales Channel 15.2.3. By Skin Type 15.2.4. By Source 15.2.5. By Price Range 15.3. Market Attractiveness Analysis 15.3.1. By Product Type 15.3.2. By Sales Channel 15.3.3. By Skin Type 15.3.4. By Source 15.3.5. By Price Range 15.4. Key Takeaways 16. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033 16.1. Historical Market Size Value (US$ Mn) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022 16.2. Market Size Value (US$ Mn) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033 16.2.1. By Product Type 16.2.2. By Sales Channel 16.2.3. By Skin Type 16.2.4. By Source 16.2.5. By Price Range 16.3. Market Attractiveness Analysis 16.3.1. By Product Type 16.3.2. By Sales Channel 16.3.3. By Skin Type 16.3.4. By Source 16.3.5. By Price Range 16.4. Key Takeaways 17. Market Structure Analysis 17.1. Competition Dashboard 17.2. Competition Benchmarking 17.3. Market Share Analysis of Top Players 17.3.1. By Regional 17.3.2. By Product Type 17.3.3. By Sales Channel 17.3.4. By Skin Type 17.3.5. By Source 17.3.6. By Price Range 18. Competition Analysis 18.1. Competition Deep Dive 18.1.1. Bulk Homme 18.1.1.1. Overview 18.1.1.2. Product Portfolio 18.1.1.3. Profitability by Market Segments 18.1.1.4. Sales Footprint 18.1.1.5. Strategy Overview 18.1.1.5.1. Marketing Strategy 18.1.2. Kao Men's Bioré 18.1.2.1. Overview 18.1.2.2. Product Portfolio 18.1.2.3. Profitability by Market Segments 18.1.2.4. Sales Footprint 18.1.2.5. Strategy Overview 18.1.2.5.1. Marketing Strategy 18.1.3. Rohto Oxy 18.1.3.1. Overview 18.1.3.2. Product Portfolio 18.1.3.3. Profitability by Market Segments 18.1.3.4. Sales Footprint 18.1.3.5. Strategy Overview 18.1.3.5.1. Marketing Strategy 18.1.4. Mandom 18.1.4.1. Overview 18.1.4.2. Product Portfolio 18.1.4.3. Profitability by Market Segments 18.1.4.4. Sales Footprint 18.1.4.5. Strategy Overview 18.1.4.5.1. Marketing Strategy 18.1.5. Clinique Laboratories 18.1.5.1. Overview 18.1.5.2. Product Portfolio 18.1.5.3. Profitability by Market Segments 18.1.5.4. Sales Footprint 18.1.5.5. Strategy Overview 18.1.5.5.1. Marketing Strategy 18.1.6. Kiehl's LLC 18.1.6.1. Overview 18.1.6.2. Product Portfolio 18.1.6.3. Profitability by Market Segments 18.1.6.4. Sales Footprint 18.1.6.5. Strategy Overview 18.1.6.5.1. Marketing Strategy 18.1.7. Susanne Kaufmann Company 18.1.7.1. Overview 18.1.7.2. Product Portfolio 18.1.7.3. Profitability by Market Segments 18.1.7.4. Sales Footprint 18.1.7.5. Strategy Overview 18.1.7.5.1. Marketing Strategy 18.1.8. Lancôme Company 18.1.8.1. Overview 18.1.8.2. Product Portfolio 18.1.8.3. Profitability by Market Segments 18.1.8.4. Sales Footprint 18.1.8.5. Strategy Overview 18.1.8.5.1. Marketing Strategy 18.1.9. Galderma Laboratories L.P. 18.1.9.1. Overview 18.1.9.2. Product Portfolio 18.1.9.3. Profitability by Market Segments 18.1.9.4. Sales Footprint 18.1.9.5. Strategy Overview 18.1.9.5.1. Marketing Strategy 18.1.10. Aveda Corporation 18.1.10.1. Overview 18.1.10.2. Product Portfolio 18.1.10.3. Profitability by Market Segments 18.1.10.4. Sales Footprint 18.1.10.5. Strategy Overview 18.1.10.5.1. Marketing Strategy 18.1.11. Emami Limited 18.1.11.1. Overview 18.1.11.2. Product Portfolio 18.1.11.3. Profitability by Market Segments 18.1.11.4. Sales Footprint 18.1.11.5. Strategy Overview 18.1.11.5.1. Marketing Strategy 18.1.12. Dr. Bronner’s Company 18.1.12.1. Overview 18.1.12.2. Product Portfolio 18.1.12.3. Profitability by Market Segments 18.1.12.4. Sales Footprint 18.1.12.5. Strategy Overview 18.1.12.5.1. Marketing Strategy 18.1.13. Scotch Porter Company 18.1.13.1. Overview 18.1.13.2. Product Portfolio 18.1.13.3. Profitability by Market Segments 18.1.13.4. Sales Footprint 18.1.13.5. Strategy Overview 18.1.13.5.1. Marketing Strategy 19. Assumptions & Acronyms Used 20. Research Methodology
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Demand and Trend Analysis of Men’s Skincare Product in Japan
