Social Media Research

Future Market Insights provides a host of social media research solutions geared towards giving clients a better understanding of social media trends, development solutions and consulting services

At FMI, We deliver answers where others see ambiguity

Powered by 100+ Analysts
20K+ Reports
1.6M+ Hours of Expertise

Turn social chatter into business moves

Our social media research helps you understand what people really say about your brand, category, and competitors.

Broad coverage, deep history, fast answers

Coverage across TikTok, Reddit, YouTube, Instagram, X, forums, reviews, and news. Historic depth up to 5–7 years where available. First results in 48 hours for scoped pilots

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Broad coverage, deep history, fast answers

Everything you need to turn social insights into growth

Real-time conversation intelligence

Understand what people love, what frustrates them, and their expectations to inform your strategy.

AI-powered messaging strategy

Receive clear, data-backed guidance on what to say, what to avoid, and proof points that truly resonate.

Competitive intelligence dashboard

Compare how your audience discusses your brand versus competitors, pinpointing areas where you can dominate the conversation.

Creator network mapping

Identify and connect with the most influential voices and creators actively shaping opinions in your industry.

Automated crisis detection

Get early warnings for potential brand crises and access tested response options to mitigate impact swiftly.

Export-ready insights

Download actionable data in formats you can directly plug into your BI tools or share seamlessly with leadership.

Track Conversations, Sentiment, and Engagement Across Channels

Why Teams Use This

Handle Issues Faster

Detect trouble early and respond with confidence.

Get More From Campaigns

Find the formats, hooks, and creators that actually drive saves and clicks.

Win Comparisons

Know what swings buyers when they’re choosing between you and a rival.

Launch Smarter

Avoid blind spots that can derail a product release.

How It Works

We start with your question.

Example: “What should we highlight in launch messaging?”

We collect the right data.

Social platforms, reviews, forums, news—plus clear disclosure of what’s not covered.

We clean and filter.

No bots, spam, or irrelevant noise.

We find the patterns.

Recurring themes, objections, comparisons, creator impact.

We deliver choices.

Clear options with pros, cons, and expected impact—so you decide with confidence.

Our Standards

Client Success Stories

Industry: Tech Brand

Challenge: A new tech product faced higher-than-desired product returns and inconsistent user engagement on social media platforms.

Our Approach: We refined the core lead message for the product launch and collaborated with 8 targeted creators to disseminate the message effectively across relevant channels.

Results:

Product returns decreased by 22%.
Achieved significantly stronger save-rates on TikTok.

Industry: Food & Beverage

Challenge: A reformulated product experienced declining click-through rates (CTR) on marketing campaigns and an increase in customer support tickets related to product taste.

Our Approach: We adjusted the product claims to better align with the new formulation and optimized marketing channels to reach the target audience more effectively.

Results:

Click-through rates (CTR) increased by 14–18%
Customer support tickets specifically concerning “taste” dropped by 11%.

FMI delivers personalised research services by deploying a broad spectrum of research databases, resources, and methodologies.

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