Sun Care Products Market

2020 Analysis and Review: Sun Care Products Market by Nature – Conventional & Organic for 2020 - 2030


Sun care products, once thought as must-have in summers around the globe, may have taken a beating in 2020, considering the shifting preference toward needs rather than wants.

The fundamental factors driving sun care products remain intact – consumers are still wary of prolonged ultraviolet ray exposure, but restrictions on tourism, and outdoor movement, have induced sluggishness.

The research conducted by Future Market Insights provides readers with incisive industry insights on projected sales during 2020 to 2030.

Of special consideration is the growth of the e-commerce channel – which has gained traction across product lines – sales of sun care products through e-commerce channels will only get stronger during the assessment period.

Skin Cancer Prevention: A Key Influencer

According to the World Health Organization, the growth in the incidences of skin cancer around the world has been largely associated to the growing popularity of outdoor recreational activities and the resultant growth in exposure to sunlight.

Growing awareness about the risks of overexposure to sunlight, and recommendations by healthcare professionals for frequent application of sun care products with over 15 SPF are among key consumer influencing factors.

While these trends project a positive trajectory for the market, awareness levels vary. In Asia Pacific and Latin America, sun care products are not bought as frequently as other skin care creams.

Nanotechnology in Sun Care Products

The Cancer Council of Australia has stated that sun care product formulations are strictly regulated for safety standards by agencies such as the Therapeutic Goods Administration to not only ensure product efficacy, but to minimize the risk of side effects.

Nanotechnology has been a mainstay in sunscreen formulations for years. Nanoparticles of titanium dioxide or zinc oxide are used for superior application, and to minimize residue by larger ingredients in conventional sun care sunscreen formulations. These materials also reduce side effects for users with sensitive skin.

Also, the incorporation of nanoparticles in sunscreen for face products help to reduce the risk of vitamin D deficiency for users in comparison to older sun care product variants, which will support efficacy and adoption through the projection period.

Key Challenges

The outlook on sun care products remains positive, supported with consumer awareness and recommendations by health care professionals. However, the growth of the sector is limited by a number of factors, restricting overall commercialization success levels.

Firstly, although relatively rare, side effects from single use or repeated use of sun care products is a key challenge. The use of fragrance ingredients and alcohol could increase risk of irritants or allergies, which could even require diagnosis from dermatologists in more severe cases.

In addition, the use of sunscreen has been restricted for infants by healthcare professional recommendations, owing to higher sensitivity of the skin.

Further, under laboratory conditions, use of sun care products has been found to limit the synthesis of vitamin D. Also, many sun care product formulations have been found to be ineffective against UVA sunrays, which is a challenge for manufacturers.

Region-wise Analysis

North America Sun Care Products Market

The North America market accounts for considerable market share, as the US has traditionally remained a lucrative market traditionally.

The preference toward organic sun care products is growing in North America, with many consumers in US and Canada now diligently checking the labelling before making a purchase.

The highly competitive market landscape, with the growth in the number of private label brands, has resulted in pricing and brand loyalty strategies by market players in the region, with multi-functional anti-aging formulations gaining ground.

On the other hand, the North American market is restricted by strict regulations on ingredients and labeling. Also, the complexity of developing new formulations, and the requirements of large investment hinders the market in terms of entry barriers.

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East Asia Sun Care Products Market

The East Asian sun care products market is set to grow steadily in the long-run, although short-term challenges prevail.

Cultural influences have resulted in higher popularity of sun care products with skin whitening properties. This trend is expected to generate lucrative opportunities for manufacturers operating in the region.

South Korean sun care product manufacturers are benefiting from lax regulations on product formulations in comparison to western markets, aiding manufacturers to use a wider range of ingredients in their product offerings.

This has also led to faster product approvals and launches in the industry, aiding faster growth of the sector in the long term.

The demand for sun care products in the region is driven by female population with improvements in overall living standards and the adoption of urban lifestyles in the region, and the resultant demand for products to prevent photo-aging, and tanning, which drives industry demand.

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MEA Sun Care Products Market

The Middle East and Africa region is displaying lucrative growth prospects in the near term with the rising incidences of ailments such as skin cancers owing to adverse weather conditions and higher UV radiation in many countries in the region.

Growing recommendations by skin health specialists has resulted in market players shifting their attention to key markets such as Saudi Arabia, with products incorporating a wide range of active ingredients to meet the needs of superior sun protection.

Also, with niche demand for tanned appearances by the populace of the region, and growing use of tanning solutions, sun care products will rapidly gain strong traction in the years to come.

Category-wise Insights

 Demand for Creams Remains High

Sun care products are primarily available in the form of creams, lotions, gels, and oils. The demand for creams is higher than other options, accounting for more than 50% of the overall market share. This trend is unlikely to change during the projection period.

The demand for cream formulations can be largely attributed to the benefits of skin nutrients and active ingredients used in product formulations, and higher demand in North America and Europe.

Conventional Reigns Supreme, but Organic also Growing

Conventional sun care products account for bulk of demand, which can be attributed to widespread availability and cost benefits which appeal to a wider range of demographics. This trend is likely to remain unchanged throughout the forecast period.

On the other hand, growing consumer awareness about the health risks and side effects associated with synthetic chemical ingredients, is expected to provide natural organic sun care products with impetus, enabling the segment to gradually eat into the market share of conventional counterparts.

Brands Launching Products Targeted toward Men

Sun care products such as sun protection face masks are primarily used by women demographics in most parts of the world, owing to cultural influences in terms of appearance and physical aesthetics.

However, market players are now focusing on changes in consumer bias, to develop products that are also targeted towards men. This is particularly true in terms of millennial consumers, who have displayed greater willingness towards working with personal care and cosmetic products.

Sales through Online Channel Growing

Around the world, sun care products are distributed through wholesalers, online retailers, hypermarkets & supermarkets, pharmacy stores, specialty stores, convenience stores and others.

Of these, pharmacy stores, closely followed by convenience stores account for significant sales and revenue shares, owing to higher penetration, robust distribution networks, and easier access to consumers.

On the other hand, online sales channels are likely to reflect faster growth, with improvements to product choice, cost benefits and ease of purchase for consumers.

 Competitive Landscape

Personal care and cosmetic producers around the world are focusing on research and development efforts towards improvements in their offerings in addition to strategies to improve sales for sun care products which are highly reliant on seasonal sales.

With the coronavirus pandemic affecting outdoor recreational activities and travel, the demand for sun care products have fallen, market players have to consider the potential short- and long-term ramifications of the pandemic on the industry. Acquisitions, divestments, and changes in product promotion will remain key to leading players.

Shiseido Company Ltd. has been extensively engaged in sun care product innovations. The company has announced the upcoming release of sun care product range, which will incorporate its novel technology, which uses heat from sunlight to even out and provide superior, uniform application of sun protection cream to users, as the surface temperature of the skin surpasses 37 degrees Celsius.

Loreal S.A. unveiled plans to acquire personal care and cosmetic brands from Valeant including Cera Ve, and Ambi. Also, the company has entered into a research collaboration with the Melanoma Research Alliance, aimed towards skin-cancer prevention products aimed towards women with varying skin tones.

Beiersdorf AG has invested in acquisition strategies, with the CEO announcing an approach towards potential purchases during the coronavirus pandemic. The company has already acquired the Coppertone sun care products brands from Bayer AG for US$ 550 million in 2019.

In addition to these players, other major sun care product manufacturers include

  • Johnson & Johnson
  • The Procter & Gamble Company
  • Unilever
  • The Estee Lauder Companies Inc.
  • Lotus Herbal Pvt. Ltd.
  • Kao Corporation
  • Avon Products Inc.
  • Bayer AG
  • Neutrogena Corporation
  • Walgreens Boots Alliance Inc.
  • Coty Inc.
  • Weleda AG

The list is only indicative – full list of sun care products major players is available upon request.

Sun Care Products Industry Report: Scope



Forecast Period


Historical Data Available for


Market Analysis

USD Million for value, Thousand Tons for Volume

Key Regions Covered

North America, Latin America, Europe, East Asia, South Asia & Pacific, Middle East & Africa

Key Countries Covered

US, Canada, Brazil, Mexico, Germany, U.K., France, Italy, Spain, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia & New Zealand, GCC Countries, Israel, South Africa

Key Segments Covered

Product Type, Nature, End User, Sales Channel, and Region

Key Companies Profiled

Johnson & Johnson, Shiseido Company Ltd., Beiersdorf AG, Loreal S.A., The Procter & Gamble Company, Unilever, The Estee Lauder Companies Inc., Lotus Herbal Pvt. Ltd., Kao Corporation, Avon Products Inc., Bayer AG, Neutrogena Corporation, Walgreens Boots Alliance Inc., Coty Inc., Weleda AG

Report Coverage

Market Forecast, brand share analysis, competition intelligence, DROT analysis, Market Dynamics and Challenges, Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Key Questions Answered by the Report

  • What is the sun care products market size?

    The global sun care products market size is estimated to reach a valuation of US$ 11 billion in 2020. The market is projected to rise at over 4% CAGR between 2020 and 2030.

  • Which is the largest market for sun care products ?

    North America currently is the leader in the global market landscape. Higher awareness about personal care, coupled with the vast base of working adults is generating greater awareness and adoption.

  • Which are the top companies in sun care products market?

    Some of the top participants operating in the market are Johnson & Johnson, Lotus Herbal Pvt. Ltd., The Procter & Gamble Company, Unilever, Estee Lauder Inc., Bayer AG, Beiersdorf AG, and Loreal S.A. among others.

  • Where are the applications of sun care products?

    Sun care products primarily find use in preventing potential skin conditions from exposure to harmful sunlight, and innovations are pushing towards multi-functional formulations aimed largely towards anti-aging properties.

  • In what types are sun care products available?

    Sun care products are available in four major types, creams, sun care lotions, sun care gels, and sun care oil. Of these, the demand for creams remains substantially higher with innovations in sun care cream SPF and organic ingredients.

  • What is the outlook on sun care products market?

    Sun skin care products companies are increasing their focus towards the development of organic products to meet changing consumer bias. In addition, manufacturers are shifting their attention from matured markets in developed countries to emerging economies to access a larger consumer base.

  • Will Asia exhibit high demand too?

    Asian countries are projecting lucrative growth opportunities for the market, which can be accounted for by the growth in the population of working women, and growing awareness about organic sun care products.

Enquiry before Buying

  • Is this research conducted by Future Market Insights?

    Yes, the research has been conducted by expert analysts of Future Market Insights through a combination of primary research and secondary research. To know more about how the research was conducted, you can speak to research analyst

  • What research methodology is followed by FMI?

    FMI follows a methodology that encompasses demand side assessment of the market, and triangulates the same through supply side analysis. This methodology is based on use of standard market structure, methods and definitions.

  • Who are the respondents for primary research?

    FMI speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, industry experts. For a full list of primary respondents, please reach out to us.

  • What are the sources of secondary research?

    FMI conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request. 

  • Is a sample of this report available for evaluation?

    Yes, you can request a sample and it will be sent to you through an email.

  • How can I buy this report?

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Key Segments

Product Type

  • Creams
  • Lotions, Gels, & Oils
  • Others


  • Organic
  • Conventional

End User

  • Male
  • Female
  • Kids

Sales Channel

  • Wholesalers and Distributors
  • Online Retailers
  • Hypermarkets and Supermarkets
  • Pharmacy Stores
  • Specialty Stores
  • Convenience Stores
  • Others

Regional Outlook

  • North America (U.S., Canada)
  • Latin America (Mexico, Brazil, Rest of LATAM)
  • Europe (Germany, U.K., France, Italy, Spain, Rest of Europe)
  • East Asia (China, Japan, South Korea)
  • South Asia & Pacific (India, Thailand, Malaysia, Indonesia, Australia & New Zealand, Rest of South Asia)
  • Middle East & Africa (GCC Countries, Israel, South Africa, Rest of MEA)

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Sun Care Products Market