Current projections of the haircare supplement market indicate a valuation of USD 2,082.7 million by 2034. The forecast value of USD 1,327.9 million in 2024 comes from the common thread of influences governing demand for these supplements. Thematic analysis of the global market points at a CAGR of 4.6% through 2034.
Concerns related to skin and hair problems, including hair thinning, dandruff, baldness, and rough patches, are rising day by day with increasing air pollution worldwide. As per the Clean Air Fund, in low- and middle-income countries, 9 out of 10 deaths occur due to outdoor air pollution. It also mentions that every year, nearly 570,000 children die due to air pollution.
Apart from air pollution, changing eating habits have also led to increasing cases of disorders associated with hair and scalp. Too much protein consumption can result in biotin deficiency, thereby triggering hair loss. Consumers are nowadays shifting toward healthy diet plans to maintain good hair health.
Leading manufacturers are investing huge sums in influencer marketing tactics to enhance sales of their products. They are also offering customized hair care products to cater to various needs of clients.
Adoption of intent-based advertisements along with innovative packaging solutions is another key strategy used by leading companies to attract consumers. Online retailers are also offering attractive discounts in the form of cashback and coupons.
With the rise of sedentary lifestyles and irregular eating habits, supplementation has become the new norm. New supplements are set to be an easy source of essential nutrients for busy consumers.
Excessive use of social media has immensely contributed to the haircare product market. This has led to an exponential rise in the demand for affordable and convenient hair care products.
Rising air pollution has also led to the deterioration of hair quality, making it fragile and easy to break. Hence, consumers are looking for novel supplements that aid in maintaining the quality of hair.
Elevated appeal for naturally sourced and organically made products is set to hold massive potential for the global market. Personalization of haircare products to solve specific problems of different genders and age groups is also augmenting the market. Manufacturers are researching customer demands to come up with products catering to specific concerns, such as hair thinning, hair regrowth, and hair fall.
Brands indulge in several marketing tactics, such as performance marketing and influencer marketing on social media platforms. Consumers are often lured by innovative product packaging to purchase the product.
Consumers wish for transparency with respect to the ingredients they consume. Hence, companies that adhere to this appeal are set to gain more profit.
Products that offer ease of consumption and brilliant taste are often more easily accepted than those that don’t, irrespective of their efficacy. Regardless, brands must keep a check on stringent rules and regulations implemented by governing agencies while formulating their products in order to avoid unnecessary ill-traction.
According to Future Market Insights, keeping in mind the upward trajectory of disorders and increasing number of participants in the market, the global haircare supplement market is predicted for vigorous growth in the upcoming ten years.
Hair Supplement Market Overview
| Attributes | Key Insights |
|---|---|
| Haircare Supplement Market Size in 2024 | USD 1,327.9 million |
| Market Revenue in 2034 | USD 2,082.7 million |
| Value-based CAGR (2024 to 2034) | 4.6% |
Don't pay for what you don't need
Customize your report by selecting specific countries or regions and save 30%!
The global haircare supplement industry exhibited strong growth from 2019 to 2023 owing to multiple factors. These include a growing aging population that aims to look lively and young. Apart from this, easy accessibility and availability of such supplements lured modern customers to try out these products for themselves.
Increasing purchasing power and urbanization allowed customers to spend on indulgent products. Moreover, persistent quest for cutting-edge formulations and scientific breakthroughs by manufacturers allowed for the enhancement of efficacy while adhering to strict regulations by government agencies.
The market is poised to rise at a steady CAGR of 4.6% through 2034, owing to surging penetration of sales channels such as supermarkets and e-commerce platforms. These offer consumers a wide variety of alternatives to choose from, depending on their needs and budget. Companies must focus on making their formulations affordable for a wide consumer base to propel sales.
Government legislation for supplements and continuous product launches & approvals are supporting the market across several developed countries. The United States has recently emerged as the dominating market owing to increasing number of brands and high investments in research & development activities.
| Countries | CAGR |
|---|---|
| United States | 4.5% |
| China | 5.7% |
| India | 6.2% |
The table shows the market sizes of several countries present in the global market. The United States is set to remain at the forefront by reaching USD 422.7 million in 2034. China and India are projected to follow with valuations of USD 237.4 million and USD 129.1 million, respectively, by 2034.
| Countries | Market Value (2034) |
|---|---|
| United States | USD 422.7 million |
| China | USD 237.4 million |
| India | USD 129.1 million |
Rising celebrity and influencer culture in the United States has compelled today’s consumers to spend an extra penny on their personal grooming and aesthetics. Celebrities often portray an aspirational lifestyle.
Millennials usually admire their stylish hair and impeccable grooming. As a result, they readily spend on haircare supplements to possess healthy and shiny hair. The market takes advantage of growing wellness industry with exponentially rising consciousness of results from haircare supplementation.
The age-old trend of natural ingredients in haircare supplement formulations has come back in China. Consumers want more ginseng, horsetail extracts, and other herbal extracts in their supplements. Consumers across China are readily looking out for supplements that are organically made and naturally formulated to ensure no harm from harmful chemicals.
Haircare supplement manufacturers in the country are using keratin, biotin, and collagen in their products. These ingredients would help promote hair growth and provide good texture & frizz-free hair. The K-beauty trend extends to scalp care, emphasizing the fact that appropriate scalp nourishment improves the quality of hair.
A boom of retail sales channels, such as supermarkets, hypermarkets, drugstores, and pharmacies, has led to the growth of India’s haircare supplement market. Increasing disposable income and easy availability of products synergistically contribute to market growth.
Ease of availability, along with numerous alternatives with added discounts and cashback, attracts customers to try these products. Modern consumers in India seek nutritionally rich and convenient alternatives that offer the added benefits of luscious hair.
Principal Consultant
The table below shows the market values of leading segments under different categories. By form, the chewable/gummies segment is anticipated to reach USD 479.0 million by 2034. In terms of type, the collagen segment is projected to attain USD 208.2 million by 2034. Lastly, the online retail category by sales channel is set to reach USD 520.6 million in the same year.
| Segment | Market Value (2034) |
|---|---|
| Chewable or Gummies (Form) | USD 479.0 million |
| Collagen (Type) | USD 208.2 million |
| Online Retail (Sales Channel) | USD 520.6 million |
Chewable gummies come in a variety of fruit-infused flavors, making them immensely tasty and palatable than other formats. Their incredible taste encourages modern customers to consume them on a regular basis for a prolonged period of time, thereby giving efficient results.
The sweet and chewy texture offers a different experience compared to tablets and capsules. Endorsements by influencers and creators are further set to push consumer interest toward gummies, thereby augmenting the segment.
With aging, collagen levels deteriorate. This leads to issues of hair thinning and brittle nails. Supplementation with collagen has shown improvement in hair quality and nail conditions, making them a popular choice among the geriatric population.
Collagen contributes to the protein content in one’s diet as it is made from amino acids, thereby aiding in hair regrowth. Rising awareness of the advantages attached with the consumption of collagen has led to growth of collagen-based haircare supplements.
In today’s age of social media, younger-looking skin and shiny hair a desired traits by all. Loss of hair leads to low morale and hampers the confidence levels of an individual.
Brands are engaging their customers through innovative advertisements. They are also marketing their products as a healthy alternative for consumption rather than just topical application of products. This has led to the trend of nutraceuticals over pharmaceuticals and supplementation.
Robust lookout for scientific breakthroughs and innovative formulations has led to the widespread success of the haircare supplement market. There is cut-throat competition due to the exponentially increasing number of players in the market. Hence, to generate more revenue, brands must come up with different products or introduce their products at an affordable price for a large consumer base.
For instance
Get the data you need at a Fraction of the cost
Personalize your report by choosing insights you need
and save 40%!
| Attribute | Details |
|---|---|
| Projected Haircare Supplement Market Value (2024) | USD 1,327.9 million |
| Estimated Haircare Supplement Market Value (2034) | USD 2,082.7 million |
| Value-based CAGR (2024 to 2034) | 4.6% |
| Forecast Period | 2024 to 2034 |
| Historical Data Available for | 2019 to 2023 |
| Market Analysis | USD million for Value, MT for Volume |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania; and the Middle East & Africa |
| Key Countries Covered | United States, Canada, Brazil, Mexico, Argentina, Rest of Latin America, Germany, United Kingdom, France, Italy, Spain, BENELUX, Nordic, Russia, Poland, Rest of Europe, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Singapore, Vietnam, Philippines, Rest of South Asia, Australia, New Zealand, GCC Countries, Türkiye, Egypt, South Africa, Rest of Middle East & Africa. |
| Key Segments Covered | Type, Nature, Form, Functionality, Sales Channel, and Region |
| Key Companies Profiled | OUAI HAIRCARE (P&G); New Nordic Healthbands AB; Nutraceutical Wellness Inc. (Unilever); Life extension; Brock Beauty Inc.; The Bountiful Co.; Source Naturals, Inc.; Viva Naturals; NutraChamps; GNC Holdings, Inc. (Harbin Pharmaceutical Group); Other Players |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers Restraints Opportunity Trends Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
Throughout the forecast period, the market is expected to grow at a CAGR of 4.6%.
By 2034, the market is expected to be worth USD 2,082.7 million.
Currently, the United States is at the top of the market share.
The market registered a CAGR of 3.5% historically from 2019 to 2023.
The customized hair care market is set to reach USD 10.40 billion in 2034, says FMI.
FMI says India’s customized hair care market is set to show 11.30% CAGR through 2034.
OUAI HAIRCARE (P&G), New Nordic Healthbands AB, and Nutraceutical Wellness Inc. (Unilever).
1. Executive Summary 2. Market Overview 3. Market Dynamics 4. Global Market - Pricing Analysis 5. Value Chain Analysis 6. Global Market Size in Value (USD million) and Volume (Unit) Analysis 2019 to 2023 and Forecast, 2024 to 2034 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Type 7.1. Biotin 7.2. Vitamin A 7.3. Saw Palmetto Extract 7.4. Vitamin D 7.5. Folic Acid 7.6. Vitamin E 7.7. Collagen 7.8. Omega-3 Fatty Acids 7.9. Vitamin B Complex 7.10. Vitamin C 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Nature 8.1. Organic 8.2. Conventional 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Form 9.1. Tablets / Pills 9.2. Capsules 9.3. Liquid 9.4. Powder 9.5. Gummies / Chewable 9.6. Others 10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Functionality 10.1. Hair Re-growth 10.2. Hair Thinning 10.3. Hair Fall 10.4. Dandruff 11. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, Sales Channels 11.1. Offline 11.1.1. Hypermarkets / Supermarkets 11.1.2. Specialty Stores 11.1.3. Convenience Stores 11.1.4. Departmental Stores 11.1.5. Drug Stores & Pharmacies 11.1.6. Health & Wellness Stores 11.2. Online 11.2.1. E-commerce 11.2.2. Others 12. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region 12.1. North America 12.2. Latin America 12.3. Europe 12.4. East Asia 12.5. South Asia 12.6. Oceania 12.7. Middle East & Africa 13. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034 14. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034 15. Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034 16. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034 17. South Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034 18. Oceania Market Analysis 2019 to 2023 and Forecast 2024 to 2034 19. Middle East & Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034 20. Country-level Market Analysis, 2024 21. Market Structure Analysis 22. Competition Analysis 22.1. OUAI HAIRCARE (P&G) 22.2. New Nordic Healthbands AB 22.3. Nutraceutical Wellness Inc. (Unilever) 22.4. Life Extension 22.5. Brock Beauty Inc. 22.6. The Bountiful Co. 22.7. Source Naturals, Inc. 22.8. Viva Naturals 22.9. NutraChamps 22.10. GNC Holdings, Inc. (Harbin Pharmaceutical Group) 22.11. Others (on additional request) 23. Assumptions and Acronyms 24. Research Methodology
Explore Food and Beverage Insights
View Reports
Haircare Supplement Market
