The global haircare supplement market is valued at USD 1.3 billion in 2025 and is slated to reach USD 2.1 billion by 2035, reflecting a CAGR of 4.6%. Growth is expected to be driven by increasing hair and scalp-related issues caused by air pollution and lifestyle factors.
| Metric | Value |
|---|---|
| Market Value (2025) | USD 1.3 billion |
| Market Value (2035) | USD 2.1 billion |
| CAGR (2025 to 2035) | 4.6% |
Rising consumer awareness of beauty and grooming, combined with the demand for supplements supporting hair regrowth and strength, is also expected to propel the market. Additionally, the growing popularity of influencer marketing is enhancing market penetration and brand visibility.
Japan is projected to grow at a CAGR of 5.2% from 2025 to 2035, driven by an ageing population demanding collagen-based beauty supplements. The USA is expected to register a CAGR of 4.5%, supported by high consumer spending on wellness products and the popularity of biotin gummies.
Germany is forecasted to grow at a CAGR of 4.2%, driven by demand for collagen and vitamin-based supplements with clinically validated formulations. In 2025, the conventional segment is projected to lead the nature category with a 75% share, while the offline segment will dominate sales channels with a 68% share.
The market holds a relatively small but steadily growing percentage within its parent markets. In the global nutraceuticals market, haircare supplements contribute less than 1%, reflecting their niche positioning. Within the dietary supplements market, haircare supplements account for around 0.5% to 1%, driven by increasing demand for beauty-from-within products.
In the broader personal care and beauty market, their share remains minimal but is rising as consumers increasingly integrate ingestible beauty supplements alongside topical treatments to achieve holistic hair health and grooming goals.
The market segments include type, nature, form, functionality, sales channel, and region. The type segment covers biotin, vitamin A, saw palmetto extract, vitamin D, folic acid, vitamin E, collagen, omega-3 fatty acids, vitamin B complex, and vitamin C. The nature segment includes organic and conventional.
The form segment comprises tablets/pills, capsules, liquid, powder, gummies/chewable, and others such as (sprays, soft gels, effervescent tablets, and hair supplement drops). The functionality segment includes hair re-growth, hair thinning, hair fall, and dandruff.
The sales channel segment covers offline (hypermarkets/supermarkets, specialty stores, convenience stores, departmental stores, drug stores & pharmacies, health & wellness stores) and online (e-commerce, others). The regional segment includes North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa.
The biotin segment is expected to continue to be the most profitable within the type category, holding a dominant market share of 28% in 2025.
The conventional segment is projected to remain the most lucrative within the nature category, accounting for a dominant market share of approximately 75% in 2025.
The gummies/chewable segment is expected to remain the most lucrative, holding a significant market share of 36% in 2025.
The hair re-growth segment is poised to remain the most lucrative, holding a considerable market share of 42% in 2025.
The offline segment is anticipated to remain the most lucrative, holding a substantial market share of 68% in 2025.
The global market is growing steadily, driven by rising consumer demand for beauty-from-within solutions, increasing prevalence of hair thinning and hair fall issues, and advancements in biotin, collagen, and multivitamin formulations targeting hair regrowth and scalp health.
Recent Trends in the Haircare Supplement Market
Challenges in the Haircare Supplement Market
Japan is projected to lead the market with the highest CAGR of 5.2% from 2025 to 2035, driven by its ageing population and demand for collagen-based beauty supplements. The USA follows with a 4.5% CAGR, supported by premium spending on biotin and collagen products.
Germany is expected to grow at a 4.2% CAGR, driven by collagen supplement adoption and gummies’ popularity. France is projected to expand at 4.0% CAGR, supported by rising beauty consciousness and organic supplement demand. The UK shows stable growth at 3.9% CAGR, driven by clean beauty trends and vegan formulations gaining traction.
The report covers an in-depth analysis of 40+ countries; five top-performing OECD countries are highlighted below.
The USA haircare supplement market is anticipated to grow at a CAGR of 4.5% from 2025 to 2035.
Sales of haircare supplements in the UK are projected to grow at a CAGR of 3.9% from 2025 to 2035.
Germany’s haircare supplement revenue is expected to grow at a CAGR of 4.2% from 2025 to 2035.
The haircare supplement revenue in France is expected to grow at a CAGR of 4.0% from 2025 to 2035.
Japan’s haircare supplement revenue is projected to grow at a CAGR of 5.2% from 2025 to 2035.
The market is moderately fragmented, with key global players and emerging brands competing through innovation, strategic partnerships, and targeted pricing strategies. Leading companies include OUAI HAIRCARE (P&G), New Nordic Health bands AB, and Nutraceutical Wellness Inc. (Unilever), which hold substantial market shares due to their strong brand recognition, extensive distribution networks, and investment in clinically backed formulations.
For example, OUAI HAIRCARE focuses on premium hair health supplements targeting millennial consumers, while Nutraceutical Wellness Inc., under Unilever, is expanding its product lines to include personalised hair and beauty supplements.
Recent Haircare Supplement Industry News
| Report Attributes | Details |
|---|---|
| Current Total Market Size (2025) | USD 1.3 billion |
| Projected Market Size (2035) | USD 2.1 billion |
| CAGR (2025 to 2035) | 4.6% |
| Base Year for Estimation | 2024 |
| Historical Period | 2020 to 2024 |
| Projections Period | 2025 to 2035 |
| Market Analysis Parameters | Revenue in USD billions/Volume in Units |
| By Type | Biotin, Vitamin A, Saw Palmetto Extract, Vitamin D, Folic Acid, Vitamin E, Collagen, Omega-3 Fatty Acids, Vitamin B Complex, Vitamin C |
| By Nature | Organic, Conventional |
| By Form | Tablets/Pills, Capsules, Liquid, Powder, Gummies/Chewable, Others (Sprays, Soft Gels, Effervescent Tablets, and Hair Supplement Drops) |
| By Functionality | Hair Re-growth, Hair Thinning, Hair Fall, Dandruff |
| By Sales Channel | Offline (Hypermarkets/Supermarkets, Specialty Stores, Convenience Stores, Departmental Stores, Drug Stores & Pharmacies, Health & Wellness Stores), Online (E-commerce, Brand Websites, D2C Platforms) |
| Regions Covered | North America, Latin America, Western Europe, Eastern Europe, East Asia, South Asia & Pacific, Middle East & Africa |
| Countries Covered | United States, Canada, United Kingdom, Germany, France, China, Japan, South Korea, Brazil, Australia |
| Key Players | OUAI HAIRCARE (P&G), New Nordic Health bands AB, Nutraceutical Wellness Inc. (Unilever), Life Extension, Brock Beauty Inc., The Bountiful Co., Source Naturals, Inc., Viva Naturals, Nutra Champs, GNC Holdings, Inc. (Harbin Pharmaceutical Group) |
| Additional Attributes | Dollar sales by value, market share analysis by region, and country-wise analysis |
The market is valued at USD 1.3 billion in 2025.
The market is projected to reach USD 2.1 billion by 2035.
The market is projected to grow at a CAGR of 4.6% during 2025 to 2035.
Gummies/chewables lead with a 36% market share in 2025.
Offline sales channels hold the largest share with 68% in 2025.
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Haircare Supplement Market
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