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Global Haircare Supplement Market Outlook from 2024 to 2034

Concerns related to skin and hair problems, including hair thinning, dandruff, baldness, and rough patches, are rising day by day with increasing air pollution worldwide. As per the Clean Air Fund, in low- and middle-income countries, 9 out of 10 deaths occur due to outdoor air pollution. It also mentions that every year, nearly 570,000 children die due to air pollution.

Apart from air pollution, changing eating habits have also led to increasing cases of disorders associated with hair and scalp. Too much protein consumption can result in biotin deficiency, thereby triggering hair loss. Consumers are nowadays shifting toward healthy diet plans to maintain good hair health.

Current projections of the haircare supplement market indicate a valuation of US$ 2,082.7 million by 2034. The forecast value of US$ 1,327.9 million in 2024 comes from the common thread of influences governing demand for these supplements. Thematic analysis of the global market points at a CAGR of 4.6% through 2034.

Leading manufacturers are investing huge sums in influencer marketing tactics to enhance sales of their products. They are also offering customized hair care products to cater to various needs of clients.

Adoption of intent-based advertisements along with innovative packaging solutions is another key strategy used by leading companies to attract consumers. Online retailers are also offering attractive discounts in the form of cashback and coupons.

With the rise of sedentary lifestyles and irregular eating habits, supplementation has become the new norm. New supplements are set to be an easy source of essential nutrients for busy consumers. Excessive use of social media has immensely contributed to the haircare product market. This has led to an exponential rise in the demand for affordable and convenient hair care products.

Rising air pollution has also led to the deterioration of hair quality, making it fragile and easy to break. Hence, consumers are looking for novel supplements that aid in maintaining the quality of hair.

Elevated appeal for naturally sourced and organically made products is set to hold massive potential for the global market. Personalization of haircare products to solve specific problems of different genders and age groups is also augmenting the market. Manufacturers are researching customer demands to come up with products catering to specific concerns, such as hair thinning, hair regrowth, and hair fall.

Brands indulge in several marketing tactics, such as performance marketing and influencer marketing on social media platforms. Consumers are often lured by innovative product packaging to purchase the product.

Consumers wish for transparency with respect to the ingredients they consume. Hence, companies that adhere to this appeal are set to gain more profit.

Products that offer ease of consumption and brilliant taste are often more easily accepted than those that don’t, irrespective of their efficacy. Regardless, brands must keep a check on stringent rules and regulations implemented by governing agencies while formulating their products in order to avoid unnecessary ill-traction.

According to Future Market Insights, keeping in mind the upward trajectory of disorders and increasing number of participants in the market, the global haircare supplement market is predicted for vigorous growth in the upcoming ten years.

Attributes Key Insights
Haircare Supplement Market Size in 2024 US$ 1,327.9 million
Market Revenue in 2034 US$ 2,082.7 million
Value-based CAGR (2024 to 2034) 4.6%

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Analyzing Historical Patterns and Predicting Demand in Haircare Supplement Market

The global haircare supplement industry exhibited strong growth from 2019 to 2023 owing to multiple factors. These include a growing aging population that aims to look lively and young. Apart from this, easy accessibility and availability of such supplements lured modern customers to try out these products for themselves.

Increasing purchasing power and urbanization allowed customers to spend on indulgent products. Moreover, persistent quest for cutting-edge formulations and scientific breakthroughs by manufacturers allowed for the enhancement of efficacy while adhering to strict regulations by government agencies.

The market is poised to rise at a steady CAGR of 4.6% through 2034, owing to surging penetration of sales channels such as supermarkets and e-commerce platforms. These offer consumers a wide variety of alternatives to choose from, depending on their needs and budget. Companies must focus on making their formulations affordable for a wide consumer base to propel sales.

Overview of Adjacent Markets

In response to increasing consumer demand, the food and beverage industry has recently introduced a diverse range of health supplements. Apart from the hair growth supplement and treatment market, an in-depth analysis has been done on two other related markets. The markets are the dietary supplement and digestive health supplement markets.

Market Analysis for Haircare Supplements:

Attributes Haircare Supplement Market
CAGR (2024 to 2034) 4.6%
Opportunity Leading players are introducing capsule-based hair supplements to promote hair growth by providing ample amounts of vitamins, iron, and zinc.
Key Trends Companies are investing in research & development activities to come up with novel self-care products that would help repair hair loss problems and strengthen one’s hair.

Dietary Supplement Market:

Attributes Dietary Supplement Market
CAGR (2024 to 2034) 9.5%
Opportunity Increasing demand for vitamin B-based products among athletes to remain energetic throughout their performance is set to create new opportunities.
Market Trends Key companies are looking to invest in the development of bone-supporting supplements as demand for these rises from sportspersons who need to maintain their health during weight-bearing activities.

Digestive Health Supplement Market:

Attributes Digestive Health Supplement Market
CAGR (2024 to 2034) 6.0%
Opportunity Companies are launching innovative weight management programs by joining hands with government agencies. These programs are estimated to promote the consumption of digestive supplements.
Key Trends Growing demand for probiotics in developing countries such as India and China with urbanization is anticipated to bolster sales.
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Country-wise Insights

Government legislation for supplements and continuous product launches & approvals are supporting the market across several developed countries. The United States has recently emerged as the dominating market owing to increasing number of brands and high investments in research & development activities.

Countries CAGR
United States 4.5%
China 5.7%
India 6.2%

The table shows the market sizes of several countries present in the global market. The United States is set to remain at the forefront by reaching US$ 422.7 million in 2034. China and India are projected to follow with valuations of US$ 237.4 million and US$ 129.1 million, respectively, by 2034.

Countries Market Value (2034)
United States US$ 422.7 million
China US$ 237.4 million
India US$ 129.1 million

Focus on Personal Grooming and Aesthetics Fuels the United States

Rising celebrity and influencer culture in the United States has compelled today’s consumers to spend an extra penny on their personal grooming and aesthetics. Celebrities often portray an aspirational lifestyle.

Millennials usually admire their stylish hair and impeccable grooming. As a result, they readily spend on haircare supplements to possess healthy and shiny hair. The market takes advantage of growing wellness industry with exponentially rising consciousness of results from haircare supplementation.

Consumer Preferences for Organic Haircare Supplements Spur China

The age-old trend of natural ingredients in haircare supplement formulations has come back in China. Consumers want more ginseng, horsetail extracts, and other herbal extracts in their supplements. Consumers across China are readily looking out for supplements that are organically made and naturally formulated to ensure no harm from harmful chemicals.

Haircare supplement manufacturers in the country are using keratin, biotin, and collagen in their products. These ingredients would help promote hair growth and provide good texture & frizz-free hair. The K-beauty trend extends to scalp care, emphasizing the fact that appropriate scalp nourishment improves the quality of hair.

Booming Retail Sales in India to Propel Demand Through 2034

A boom of retail sales channels, such as supermarkets, hypermarkets, drugstores, and pharmacies, has led to the growth of India’s haircare supplement market. Increasing disposable income and easy availability of products synergistically contribute to market growth.

Ease of availability, along with numerous alternatives with added discounts and cashback, attracts customers to try these products. Modern consumers in India seek nutritionally rich and convenient alternatives that offer the added benefits of luscious hair.

Category-wise Insights

The table below shows the market values of leading segments under different categories. By form, the chewable/gummies segment is anticipated to reach US$ 479.0 million by 2034. In terms of type, the collagen segment is projected to attain US$ 208.2 million by 2034. Lastly, the online retail category by sales channel is set to reach US$ 520.6 million in the same year.

Segment Market Value (2034)
Chewable or Gummies (Form) US$ 479.0 million
Collagen (Type) US$ 208.2 million
Online Retail (Sales Channel) US$ 520.6 million

Chewable/Gummies to be the Most Popular Form of Hair Supplements

Chewable gummies come in a variety of fruit-infused flavors, making them immensely tasty and palatable than other formats. Their incredible taste encourages modern customers to consume them on a regular basis for a prolonged period of time, thereby giving efficient results.

The sweet and chewy texture offers a different experience compared to tablets and capsules. Endorsements by influencers and creators are further set to push consumer interest toward gummies, thereby augmenting the segment.

Collagen-based Hair Supplements to Show High Popularity

With aging, collagen levels deteriorate. This leads to issues of hair thinning and brittle nails. Supplementation with collagen has shown improvement in hair quality and nail conditions, making them a popular choice among the geriatric population.

Collagen contributes to the protein content in one’s diet as it is made from amino acids, thereby aiding in hair regrowth. Rising awareness of the advantages attached with the consumption of collagen has led to growth of collagen-based haircare supplements.

Hair Regrowth to be the Most Common Functionality of Supplements

In today’s age of social media, younger-looking skin and shiny hair a desired traits by all. Loss of hair leads to low morale and hampers the confidence levels of an individual.

Brands are engaging their customers through innovative advertisements. They are also marketing their products as a healthy alternative for consumption rather than just topical application of products. This has led to the trend of nutraceuticals over pharmaceuticals and supplementation.

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Competitive Landscape of Haircare Supplements

Robust lookout for scientific breakthroughs and innovative formulations has led to the widespread success of the haircare supplement market. There is cut-throat competition due to the exponentially increasing number of players in the market. Hence, to generate more revenue, brands must come up with different products or introduce their products at an affordable price for a large consumer base.

For instance

  • In 2024, Nutrafol, a haircare supplement company based in New York, launched two products, namely, DHT blocker MD and Collagen Infusion MD. These are targeted for hair thinning and would help make hair stronger & shinier.
  • In January 2023, Capillus, based in Miami, launched Nurish, its first hair supplements line for men and women.
  • In September 2023, Divi, headquartered in Telangana, launched its new hair vitamins line to nourish scalp health through its science-backed ingredients.

Key Coverage in Haircare Supplement Market Research Report

  • Hair Supplements Market Report, 2031
  • Industry Trends in Haircare Supplements
  • Innovations in Haircare Supplement Packaging
  • Analysis of Haircare Supplements for Specific Hair Types and Conditions
  • Haircare Supplement Market Demand among Different Age Groups
  • Hair Loss Supplement Market Growth Analysis
  • Hair Growth Supplements Market Size & Share Report, 2030
  • Efficacy of Vitamins and Minerals in Haircare Supplements
  • Hair Growth Vitamins & Supplements Market Overview
  • Market Trends in Herbal Haircare Supplements
  • Hair Loss Treatment Products Market by Product Type, Gender, and Geography
  • Beauty Supplements Market Size, Trends and Forecast
  • Importance of Consumer Awareness and Education about Haircare Supplement Usage
  • Market Penetration Strategies for Haircare Supplement Brands
  • Beauty Supplements for India Market
  • Emerging Markets for Haircare Supplements
  • Hair Growth Supplements Market Insights
  • Natural Beauty Supplement Market Size, Share, Growth
  • Premium Hair Care Market Size Report, 2031
  • Biotin Supplements Market - Global Industry Analysis
  • Hair Loss Treatment Products Market Size

Scope of the Report

Attribute Details
Projected Haircare Supplement Market Value (2024) US$ 1,327.9 million
Estimated Haircare Supplement Market Value (2034) US$ 2,082.7 million
Value-based CAGR (2024 to 2034) 4.6%
Forecast Period 2024 to 2034
Historical Data Available for 2019 to 2023
Market Analysis US$ million for Value, MT for Volume
Key Regions Covered North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa
Key Countries Covered United States, Canada, Brazil, Mexico, Argentina, Rest of Latin America, Germany, United Kingdom, France, Italy, Spain, BENELUX, Nordic, Russia, Poland, Rest of Europe, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Singapore, Vietnam, Philippines, Rest of South Asia, Australia, New Zealand, GCC Countries, Türkiye, Egypt, South Africa, Rest of Middle East & Africa.
Key Segments Covered Type, Nature, Form, Functionality, Sales Channel, and Region
Key Companies Profiled
  • New Nordic Healthbands AB
  • Nutraceutical Wellness Inc. (Unilever)
  • Life extension
  • Brock Beauty Inc.
  • The Bountiful Co.
  • Source Naturals, Inc.
  • Viva Naturals
  • NutraChamps
  • GNC Holdings, Inc. (Harbin Pharmaceutical Group)
  • Other Players
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, Drivers Restraints Opportunity Trends Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Haircare Supplement Market Segmentation

By Type:

  • Biotin
  • Vitamin A
  • Saw Palmetto Extract
  • Vitamin D
  • Folic Acid
  • Vitamin E
  • Collagen
  • Omega-3 Fatty Acids
  • Vitamin B Complex
  • Vitamin C

By Nature:

  • Organic
  • Conventional

By Form:

  • Tablets / Pills
  • Capsules
  • Liquid
  • Powder
  • Gummies / Chewable
  • Others

By Functionality:

  • Hair Re-growth
  • Hair Thinning
  • Hair Fall
  • Dandruff

By Sales Channel:

  • Offline
    • Hypermarkets / Supermarkets
    • Specialty Stores
    • Convenience Stores
    • Departmental Stores
    • Drug Stores & Pharmacies
    • Health & Wellness Stores
  • Online
    • E-commerce
    • Others

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

Frequently Asked Questions

How big is the hair growth supplement market?

Throughout the forecast period, the market is expected to grow at a CAGR of 4.6%.

What is the expected value of the haircare supplement market by 2034?

By 2034, the market is expected to be worth US$ 2,082.7 million.

Which country adds to the highest market valuation?

Currently, the United States is at the top of the market share.

What was the historical CAGR for the haircare supplement market?

The market registered a CAGR of 3.5% historically from 2019 to 2023.

How big is the hair care market?

The customized hair care market is set to reach US$ 10.40 billion in 2034, says FMI.

What is the market size of hair care products in India?

FMI says India’s customized hair care market is set to show 11.30% CAGR through 2034.

Which brand is best for hair supplements?

OUAI HAIRCARE (P&G), New Nordic Healthbands AB, and Nutraceutical Wellness Inc. (Unilever).

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Segmental Share Analysis

    1.3. Dynamics Snapshot

    1.4. Wheel of Fortune

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition

3. Market Dynamics

    3.1. Drivers

        3.1.1. Supply Side Drivers

        3.1.2. Demand Side drivers

        3.1.3. Economic Side Drivers

    3.2. Restraints

    3.3. Opportunity

    3.4. Market trends by Region

    3.5. Forecast Factors - Relevance & Impact

    3.6. Regulations and Policies

4. Global Market - Pricing Analysis

    4.1. Price Point Assessment by Region

        4.1.1. Manufacturer Level Pricing

        4.1.2. Distributor Level Pricing

        4.1.3. Retail Level Pricing

    4.2. Price Point Assessment by Type

    4.3. Price Forecast till 2034

5. Value Chain Analysis

    5.1. Operating margins at each node of supply chain

    5.2. List of Active Market Participants

6. Global Market Size in Value (US$ million) and Volume (Unit) Analysis 2019 to 2023 and Forecast, 2024 to 2034

    6.1. Historical Market Size in Value (US$ million) and Volume (Unit) Analysis, 2019 to 2023

    6.2. Current and Future Market Size in Value (US$ million) and Volume (Unit) Analysis, 2024 to 2034

        6.2.1. Y-o-Y Growth Trend Analysis

        6.2.2. Absolute $ Opportunity Analysis

7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Type

    7.1. Introduction / Key Findings

    7.2. Historical Market Size in Value (US$ million) and Volume (Unit) Analysis by Type, 2019 to 2023

    7.3. Current and Future Market Size in Value (US$ million) and Volume (Unit) Analysis and Forecast by Type, 2024 to 2034

        7.3.1. Biotin

        7.3.2. Vitamin A

        7.3.3. Saw Palmetto Extract

        7.3.4. Vitamin D

        7.3.5. Folic Acid

        7.3.6. Vitamin E

        7.3.7. Collagen

        7.3.8. Omega-3 Fatty Acids

        7.3.9. Vitamin B Complex

        7.3.10. Vitamin C

    7.4. Market Attractiveness Analysis by Type

8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Nature

    8.1. Introduction / Key Findings

    8.2. Historical Market Size in Value (US$ million) and Volume (Unit) Analysis by Nature, 2019 to 2023

    8.3. Current and Future Market Size in Value (US$ million) and Volume (Unit) Analysis and Forecast by Nature, 2024 to 2034

        8.3.1. Organic

        8.3.2. Conventional

    8.4. Market Attractiveness Analysis by Nature

9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Form

    9.1. Introduction / Key Findings

    9.2. Historical Market Size in Value (US$ million) and Volume (Unit) Analysis by Form, 2019 to 2023

    9.3. Current and Future Market Size in Value (US$ million) and Volume (Unit) Analysis and Forecast by Form, 2024 to 2034

        9.3.1. Tablets / Pills

        9.3.2. Capsules

        9.3.3. Liquid

        9.3.4. Powder

        9.3.5. Gummies / Chewable

        9.3.6. Others

    9.4. Market Attractiveness Analysis by Form

10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Functionality

    10.1. Introduction / Key Findings

    10.2. Historical Market Size in Value (US$ million) and Volume (Unit) Analysis by Functionality, 2019 to 2023

    10.3. Current and Future Market Size in Value (US$ million) and Volume (Unit) Analysis and Forecast by Functionality, 2024 to 2034

        10.3.1. Hair Re-growth

        10.3.2. Hair Thinning

        10.3.3. Hair Fall

        10.3.4. Dandruff

    10.4. Market Attractiveness Analysis by Functionality

11. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, Sales Channels

    11.1. Introduction / Key Findings

    11.2. Historical Market Size in Value (US$ million) and Volume (Unit) Analysis Sales Channels, 2019 to 2023

    11.3. Current and Future Market Size in Value (US$ million) and Volume (Unit) Analysis and Forecast Sales Channels, 2024 to 2034

        11.3.1. Offline

   Hypermarkets / Supermarkets

   Specialty Stores

   Convenience Stores

   Departmental Stores

   Drug Stores & Pharmacies

   Health & Wellness Stores

        11.3.2. Online



    11.4. Market Attractiveness Analysis Sales Channels

12. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region

    12.1. Introduction

    12.2. Historical Market Size in Value (US$ million) and Volume (Unit) Analysis by Region, 2019 to 2023

    12.3. Current Market Size in Value (US$ million) and Volume (Unit) Analysis and Forecast by Region, 2024 to 2034

        12.3.1. North America

        12.3.2. Latin America

        12.3.3. Europe

        12.3.4. East Asia

        12.3.5. South Asia

        12.3.6. Oceania

        12.3.7. Middle East & Africa

    12.4. Market Attractiveness Analysis by Region

13. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    13.1. Introduction

    13.2. Historical Market Size (US$ million) and Volume(Unit) Trend Analysis by Market Taxonomy, 2019 to 2023

    13.3. Market Size (US$ million) and Volume(Unit) Forecast by Market Taxonomy, 2024 to 2034

        13.3.1. by Country

   United States


        13.3.2. by Type

        13.3.3. by Nature

        13.3.4. by Form

        13.3.5. by Functionality

        13.3.6. Sales Channels

    13.4. Market Attractiveness Analysis

        13.4.1. by Country

        13.4.2. by Type

        13.4.3. by Nature

        13.4.4. by Form

        13.4.5. by Functionality

        13.4.6. Sales Channels

    13.5. Key takeaways

14. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    14.1. Introduction

    14.2. Historical Market Size (US$ million) and Volume(Unit) Trend Analysis by Market Taxonomy, 2019 to 2023

    14.3. Market Size (US$ million) and Volume (Unit) Forecast by Market Taxonomy, 2024 to 2034

        14.3.1. by Country




   Rest of Latin America

        14.3.2. by Type

        14.3.3. by Nature

        14.3.4. by Form

        14.3.5. by Functionality

        14.3.6. Sales Channels

    14.4. Market Attractiveness Analysis

        14.4.1. by Country

        14.4.2. by Type

        14.4.3. by Nature

        14.4.4. by Form

        14.4.5. by Functionality

        14.4.6. Sales Channels

    14.5. Key takeaways

15. Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    15.1. Introduction

    15.2. Historical Market Size (US$ million) and Volume(Unit) Trend Analysis by Market Taxonomy, 2019 to 2023

    15.3. Market Size (US$ million) and Volume(Unit) Forecast by Market Taxonomy, 2024 to 2034

        15.3.1. by Country


   United Kingdom








   Rest of Europe

        15.3.2. by Type

        15.3.3. by Nature

        15.3.4. by Form

        15.3.5. by Functionality

        15.3.6. Sales Channels

    15.4. Market Attractiveness Analysis

        15.4.1. by Country

        15.4.2. by Type

        15.4.3. by Nature

        15.4.4. by Form

        15.4.5. by Functionality

        15.4.6. Sales Channels

    15.5. Key takeaways

16. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    16.1. Introduction

    16.2. Historical Market Size (US$ million) and Volume(Unit) Trend Analysis by Market Taxonomy, 2019 to 2023

    16.3. Market Size (US$ million) and Volume(Unit) Forecast by Market Taxonomy, 2024 to 2034

        16.3.1. by Country



   South Korea

        16.3.2. by Type

        16.3.3. by Nature

        16.3.4. by Form

        16.3.5. by Functionality

        16.3.6. Sales Channels

    16.4. Market Attractiveness Analysis

        16.4.1. by Country

        16.4.2. by Type

        16.4.3. by Nature

        16.4.4. by Form

        16.4.5. by Functionality

        16.4.6. Sales Channels

    16.5. Key takeaways

17. South Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    17.1. Introduction

    17.2. Historical Market Size (US$ million) and Volume (Unit) Trend Analysis by Market Taxonomy, 2019 to 2023

    17.3. Market Size (US$ million) and Volume(Unit) Forecast by Market Taxonomy, 2024 to 2034

        17.3.1. by Country








   Rest of South Asia

        17.3.2. by Type

        17.3.3. by Nature

        17.3.4. by Form

        17.3.5. by Functionality

        17.3.6. Sales Channels

    17.4. Market Attractiveness Analysis

        17.4.1. by Country

        17.4.2. by Type

        17.4.3. by Nature

        17.4.4. by Form

        17.4.5. by Functionality

        17.4.6. Sales Channels

    17.5. Key takeaways

18. Oceania Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    18.1. Introduction

    18.2. Historical Market Size (US$ million) and Volume(Unit) Trend Analysis by Market Taxonomy, 2019 to 2023

    18.3. Market Size (US$ million) and Volume(Unit) Forecast by Market Taxonomy, 2024 to 2034

        18.3.1. by Country


   New Zealand

        18.3.2. by Type

        18.3.3. by Nature

        18.3.4. by Form

        18.3.5. by Functionality

        18.3.6. Sales Channels

    18.4. Market Attractiveness Analysis

        18.4.1. by Country

        18.4.2. by Type

        18.4.3. by Nature

        18.4.4. by Form

        18.4.5. by Functionality Sales Channels

    18.5. Key takeaways

19. Middle East & Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    19.1. Introduction

    19.2. Historical Market Size (US$ million) and Volume(Unit) Trend Analysis by Market Taxonomy, 2019 to 2023

    19.3. Market Size (US$ million) and Volume(Unit) Forecast by Market Taxonomy, 2024 to 2034

        19.3.1. by Country

   GCC Countries



   South Africa

   Rest of Middle East & Africa

        19.3.2. by Type

        19.3.3. by Nature

        19.3.4. by Form

        19.3.5. by Functionality

        19.3.6. Sales Channels

    19.4. Market Attractiveness Analysis

        19.4.1. by Country

        19.4.2. by Type

        19.4.3. by Nature

        19.4.4. by Form

        19.4.5. by Functionality

        19.4.6. Sales Channels

    19.5. Key takeaways

20. Country-level Market Analysis, 2024

    20.1. United States Market Analysis

        20.1.1. by Type

        20.1.2. by Nature

        20.1.3. by Form

        20.1.4. by Functionality

        20.1.5. Sales Channels

    20.2. Canada Market Analysis

        20.2.1. by Type

        20.2.2. by Nature

        20.2.3. by Form

        20.2.4. by Functionality

        20.2.5. Sales Channels

    20.3. Brazil Market Analysis

        20.3.1. by Type

        20.3.2. by Nature

        20.3.3. by Form

        20.3.4. by Functionality

        20.3.5. Sales Channels

    20.4. Mexico Market Analysis

        20.4.1. by Type

        20.4.2. by Nature

        20.4.3. by Form

        20.4.4. by Functionality

        20.4.5. Sales Channels

    20.5. Argentina Market Analysis

        20.5.1. by Type

        20.5.2. by Nature

        20.5.3. by Form

        20.5.4. by Functionality

        20.5.5. Sales Channels

    20.6. Germany Market Analysis

        20.6.1. by Type

        20.6.2. by Nature

        20.6.3. by Form

        20.6.4. by Functionality

        20.6.5. Sales Channels

    20.7. United Kingdom Market Analysis

        20.7.1. by Type

        20.7.2. by Nature

        20.7.3. by Form

        20.7.4. by Functionality

        20.7.5. Sales Channels

    20.8. France Market Analysis

        20.8.1. by Type

        20.8.2. by Nature

        20.8.3. by Form

        20.8.4. by Functionality

        20.8.5. Sales Channels

    20.9. Italy Market Analysis

        20.9.1. by Type

        20.9.2. by Nature

        20.9.3. by Form

        20.9.4. by Functionality

        20.9.5. Sales Channels

    20.10. Spain Market Analysis

        20.10.1. by Type

        20.10.2. by Nature

        20.10.3. by Form

        20.10.4. by Functionality

        20.10.5. Sales Channels

    20.11. BENELUX Market Analysis

        20.11.1. by Type

        20.11.2. by Nature

        20.11.3. by Form

        20.11.4. by Functionality

        20.11.5. Sales Channels

    20.12. Nordic Market Analysis

        20.12.1. by Type

        20.12.2. by Nature

        20.12.3. by Form

        20.12.4. by Functionality

        20.12.5. Sales Channels

    20.13. Russia Region Market Analysis

        20.13.1. by Type

        20.13.2. by Nature

        20.13.3. by Form

        20.13.4. by Functionality

        20.13.5. Sales Channels

    20.14. Poland Market Analysis

        20.14.1. by Type

        20.14.2. by Nature

        20.14.3. by Form

        20.14.4. by Functionality

        20.14.5. Sales Channels

    20.15. China Market Analysis

        20.15.1. by Type

        20.15.2. by Nature

        20.15.3. by Form

        20.15.4. by Functionality

        20.15.5. Sales Channels

    20.16. Japan Market Analysis

        20.16.1. by Type

        20.16.2. by Nature

        20.16.3. by Form

        20.16.4. by Functionality

        20.16.5. Sales Channels

    20.17. South Korea Market Analysis

        20.17.1. by Type

        20.17.2. by Nature

        20.17.3. by Form

        20.17.4. by Functionality

        20.17.5. Sales Channels

    20.18. India Market Analysis

        20.18.1. by Type

        20.18.2. by Nature

        20.18.3. by Form

        20.18.4. by Functionality

        20.18.5. Sales Channels

    20.19. Thailand Market Analysis

        20.19.1. by Type

        20.19.2. by Nature

        20.19.3. by Form

        20.19.4. by Functionality

        20.19.5. Sales Channels

    20.20. Malaysia Market Analysis

        20.20.1. by Type

        20.20.2. by Nature

        20.20.3. by Form

        20.20.4. by Functionality

        20.20.5. Sales Channels

    20.21. Indonesia Market Analysis

        20.21.1. by Type

        20.21.2. by Nature

        20.21.3. by Form

        20.21.4. by Functionality

        20.21.5. Sales Channels

    20.22. Vietnam Market Analysis

        20.22.1. by Type

        20.22.2. by Nature

        20.22.3. by Form

        20.22.4. by Functionality

        20.22.5. Sales Channels

    20.23. Philippines Market Analysis

        20.23.1. by Type

        20.23.2. by Nature

        20.23.3. by Form

        20.23.4. by Functionality

        20.23.5. Sales Channels

    20.24. Singapore Market Analysis

        20.24.1. by Type

        20.24.2. by Nature

        20.24.3. by Form

        20.24.4. by Functionality

        20.24.5. Sales Channels

    20.25. Australia Market Analysis

        20.25.1. by Type

        20.25.2. by Nature

        20.25.3. by Form

        20.25.4. by Functionality

        20.25.5. Sales Channels

    20.26. New Zealand Market Analysis

        20.26.1. by Type

        20.26.2. by Nature

        20.26.3. by Form

        20.26.4. by Functionality

        20.26.5. Sales Channels

    20.27. GCC Countries Market Analysis

        20.27.1. by Type

        20.27.2. by Nature

        20.27.3. by Form

        20.27.4. by Functionality

        20.27.5. Sales Channels

    20.28. Turkey Market Analysis

        20.28.1. by Type

        20.28.2. by Nature

        20.28.3. by Form

        20.28.4. by Functionality

        20.28.5. Sales Channels

    20.29. Egypt Market Analysis

        20.29.1. by Type

        20.29.2. by Nature

        20.29.3. by Form

        20.29.4. by Functionality

        20.29.5. Sales Channels

    20.30. South Africa Market Analysis

        20.30.1. by Type

        20.30.2. by Nature

        20.30.3. by Form

        20.30.4. by Functionality

        20.30.5. Sales Channels

21. Market Structure Analysis

    21.1. Global Market Competition - a Dashboard View

    21.2. Industry Structure Analysis

        21.2.1. % tier 1 Market players

        21.2.2. % tier 2 Market players

        21.2.3. % tier 3 Market players

    21.3. Global Market Company Share Analysis

        21.3.1. For Tier 1 Market Players, 2023

        21.3.2. Company Market Share Analysis of Top Players, by Region

    21.4. Key Participants Market Presence (Intensity Mapping) by Region

22. Competition Analysis

    22.1. Competition Dashboard

    22.2. Competition Benchmarking

    22.3. Competition Deep Dive

    22.4. OUAI HAIRCARE (P&G)

   Source Portfolio

   Source Claim

   Revenue by Market Segments (Source/Channel/Region)

   Sales Footprint

   Strategy Overview

       Marketing Strategy

       Source Strategy

       Channel Strategy

   SWOT Analysis

        22.4.2. New Nordic Healthbands AB

        22.4.3. Nutraceutical Wellness Inc. (Unilever)

        22.4.4. Life extension

        22.4.5. Brock Beauty Inc.

        22.4.6. The Bountiful Co.

        22.4.7. Source Naturals, Inc.

        22.4.8. Viva Naturals

        22.4.9. NutraChamps

        22.4.10. GNC Holdings, Inc. (Harbin Pharmaceutical Group)

        22.4.11. Others (on additional request)

23. Assumptions and Acronyms

24. Research Methodology


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