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Energy Supplement Market Outlook from 2024 to 2034

The global energy supplement market is estimated to be valued at USD 43.7 billion in 2024. Global sales of energy supplements will likely soar at 4.7% CAGR during the assessment period, totaling USD 69.4 billion by 2034.

Energy supplement demand is growing steadily due to consumers becoming more aware of health and wellness. People engaging in activities such as exercising, running, or yoga to keep themselves healthy often need extra energy. As a result, individuals consume energy-boosting supplements.

Energy supplement products boost energy and stamina and improve alertness and activeness of consumers. This is a key factor propelling product demand and consumption across the world.

Athletes and fitness freaks are prominent consumers of energy-boosting supplements. However, nowadays, common consumers are also becoming more aware of the importance of supplements in daily life to combat fatigue and increase concentration and focus during work or study.

Increasing acceptance of various supplements for the preventive healthcare and rising geriatric population are prominent growth drivers for energy supplement sector. Similarly, easy accessibility of energy-boosting supplements through various modern trade sales channels will likely benefit the industry.

Easy availability of energy-boosting supplements at various modern forms of retail, such as hypermarkets/supermarkets, and specialty stores, is another growth shaping factor. Penetration of E-commerce across the globe will likely provide an additional thrust to industry development.

Leading players are utilizing novel technologies to create advanced formulas with high efficacy. Increasing demand for tailored supplements and development of multifunctional supplements are expected to create opportunities for the target market.

Development of energy-boosting supplements in different flavors and different formats will allow companies to attract more and more consumers. Companies are also introducing various sugar-free products with more natural ingredients from fruits and vegetables.

Consumers are selecting products that have multifunctional benefits besides energy supplementation, such as weight management and detoxification effects. This is prompting leading players to create new energy-boosting supplements with additional functionalities.

Key players are focusing on developing popular formats like energy gummies infused with antioxidants to attract customers. Subsequently, plant-based ingredients like green tea extract, adaptogens, and ginseng are gaining popularity. This will likely improve the global energy supplement market size and share through 2034.

Attributes Description
Estimated Global Energy Supplement Market Size (2024E) USD 43.7 billion
Projected Global Energy Supplement Market Value (2034F) USD 69.4 billion
Value-based CAGR (2024 to 2034) 4.7%

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Key Industry Highlights

Growing Health Awareness and Interest in Preventive Healthcare Boosting Demand

In the contemporary world, people have become health-conscious and are prioritizing health and well-being. This is directing consumers toward supplements like energy-boosting ones, leading to industry growth.

Growing interest in preventive healthcare is prompting consumers to use various supplements for maintaining good health and reducing the risk of health issues. This will likely create growth opportunities for leading energy supplement companies during the assessment period.

Sports and Fitness Trends Opening Growth Windows for the Industry

There is a growing interest in fitness and sports activities as people look to improve performance and stay healthy and fit. This is expected to propel demand for energy supplements among athletes and fitness enthusiasts.

Energy-boosting supplements improve stamina and performance, especially during heavy workouts. Thus, with fitness movement gathering momentum globally, energy supplement demand is set to surge steadily through 2034.

Store-based Retail Remains the Prominent Distribution Channel

The store-based retail segment is projected to hold around 54.3% of the energy supplement market share in 2024 by distribution channel. This is due to the presence of many varieties in one place with discounts and offers.

Several consumers nowadays prefer to buy energy-boosting supplements from store outlets by checking the product label physically. But in the coming years, this trend is expected to change, and consumers will shift to online platforms to buy target products. As a result, the online segment is set to exhibit robust growth through 2034.

Regulatory Challenges and Shifting Consumer Preferences Limiting Growth

There is no doubt that energy-boosting supplements are gaining wide popularity, especially among athletes and fitness enthusiasts. However, there are certain factors that might limit growth. These include regulatory hurdles, evolving consumer preferences, and safety concerns.

The supplement industry is facing scrutiny, making it difficult for companies to get approval for new products. This might limit growth to a certain extent during the forecast period. Negative publicity surrounding efficacy and safety of certain ingredients used in energy-boosting supplements can also demotivate consumers to purchase products.

2019 to 2023 Global Energy Supplement Sales Analysis Compared to Demand Forecast for 2024 to 2034

Global sales recorded a CAGR of 4.2% from 2019 to 2023 and are estimated to be valued at USD 43.7 billion in 2024. In comparison, a CAGR of 4.7% has been assigned to the target industry for the projection period owing to increasing consumer demand for energy-boosting supplements.

The energy supplement worldwide outlook looks bright because of the continued development and launching of various energy-boosting supplements as per consumer needs. Companies are striving to create novel products with improved formulations by adding more natural, organic, and label-friendly ingredients to improve efficacy.

Nowadays, there is a rise in the number of consumers engaging in physical activities such as gym or sports of any kind which require extra energy. This trend in the rise of fitness freaks is expected to create lucrative growth prospects for the target industry through 2034.

Increasing disposable income of individuals, especially across emerging nations, is allowing them to spend more on energy-boosting supplements. This will likely boost sales growth in the assessment period.

Availability of a wide range of options, including energy bars, energy gels, energy drinks, and energy pills, caters to different preferences and lifestyles. Similarly, innovation in flavors and usage of natural and botanical extracts is expected to benefit companies.

Key companies are concentrating on developing new products with multifunctional effects. The usage of more natural and clean-label ingredients is becoming common in the industry as companies strive to meet evolving consumer needs and preferences.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Comparative Market Overview

The section below provides a comparative analysis of two industries in the food and beverage division related to target sector, namely, plant-based energy drink and pre-workout supplement industries. The information provided in the tables below would enable potential clients to make wise investment decisions and put efforts in the most beneficial zones.

Pre-workout Supplement Industry Assessment:

Today, more and more people are prioritizing health and fitness, leading to increasing participation in gym and sports activities. This is acting as a catalyst triggering sales of pre-workout supplements. Expansion of fitness centers globally is anticipated to create lucrative growth avenues for pre-workout supplement manufacturers in the upcoming years.

Attribute Description
Related Market Pre-workout Supplement Market
CAGR (2024 to 2034) 7.5%
Growth Factor Growing inclination towards health and fitness regimes
Opportunity Rising sales through online platforms and partnerships with fitness centers
Key Trends Increasing number of fitness freaks, growing popularity of web-based social media marketing, and development of innovative products as per consumer preferences

Plant-based Energy Drink Industry Assessment:

Surging demand for plant-based products is a prominent factor spurring growth of the plant-based drink sector. People, especially millennials and Gen Z, are opting for plant-based supplements due to health concerns.

Attribute Description
Related Market Plant-based Energy Drink Market
CAGR (2024 to 2034) 6.1%
Growth Factor Increasing awareness of fitness and increasing health-conscious customers
Opportunity Innovation in vegan energy drink formulation and usage of eco-friendly packaging
Key Trends Growing veganism trend globally

Country wise Insights

The section below depicts energy supplement market forecast across various countries. Australia and India are poised to experience significant growth, registering CAGRs of 8.1% and 7.2%, respectively, through 2034. This sector also attempts to explore current trends in energy supplement sector.

North America remains a leading producer and consumer of energy-boosting supplements. Growing emphasis on preventive healthcare is creating prospects for energy supplement providers in North America.

Demand for energy supplements in the European market is increasing significantly amid a growing number of fitness enthusiasts and interest in personalized nutrition. Best-selling energy supplement products in Europe include energy drinks, energy capsules, and energy gummies.

Growing health awareness is set to create energy supplement market opportunities in Asia Pacific. Similarly, the latest energy supplement industry forecast estimates demand in Middle East for energy supplements to increase rapidly.

Countries CAGR 2024 to 2034
United States 5.5%
Germany 4.4%
India 7.2%
Australia 8.1%

Rise of Functional Beverages Boosting Growth in the United States

The United States leads the global market with a total share of 24.3% in 2024. Further, demand for energy supplements in the nation is projected to increase at a CAGR of 5.5% over the next ten years.

Energy supplements in drinks format, such as functional beverages with added vitamins, minerals, and other nutrients, are becoming highly popular in the United States. This, in turn, is providing impetus for sales growth, and the trend will likely persist through 2034.

Most consumers in the nation engage in fitness activities to remain healthy. Hence, the consumption of energy drinks and other supplements to gain extra energy during regular work or study is rising, leading to an upward trajectory for the target industry’s growth.

There is also a surging demand for energy-boosting supplements made from natural ingredients. This will likely create new growth prospects for energy supplement companies in North America.

Increasing Awareness Campaigns Positively Impacting Sales in Germany

Germany is projected to account for a global value share of 11.4% in 2024. Further, sales of energy supplements in the country will likely soar at a CAGR of 4.4% throughout the forecast period.

Key players in Germany are sponsoring mega sports events and adventure sports to gain more attraction. These players are also engaging in social media advertisements and other awareness campaigns to boost sales and stay ahead.

The market in Germany is growing due to presence of various supplements in different formats and flavors. Leading Germany-based companies are aiming to create new products with nutritious, low-calorie ingredients to support the body's energy in daily work.

Increasing Health Consciousness Propelling Demand in India

The energy supplement industry in India is poised to record a CAGR of 7.2% throughout the assessment period. This is attributable to increasing health consciousness among the general public, growing energy drink consumption, and the thriving fitness sector.

Consumers in India are becoming more health conscious, creating a huge space of supplements, including energy boosting ones. Supplements that support body health and provide energy during intensive physical activities are witnessing high demand in the nation.

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Category-wise Insights

The section below sheds some light on key segments. Detailed segmentation analysis can help companies invest in popular products and forms to boost revenues and stay ahead.

Currently, the drinks segment dominates the industry, accounting for a value share of 42.1% in 2024. Based on end-users, the adults/teenagers category is forecast to hold a share of 48.4% in 2024.

Energy Drinks Remain Highly Sought-after Products

Segment Drink (Product Type)
Value Share (2024) 42.1%

Emerging stats predict energy drinks to remain hot-selling products during the forecast period. This is attributable to the convenience and other benefits of energy drinks. The target segment is anticipated to account for a revenue share of 42.1% in 2024.

Energy drinks are easy and convenient to consume and require no preparation. This is making the drinks highly popular, especially for on-the-go purposes.

Drinks come in a variety of options, including energy shots, ready-to-drink beverages, and energy drinks. This allows consumers to choose any specific type as per the requirements. Similarly, availability of energy drinks in a wide range of flavors and formulations will likely boost segment growth.

Companies such as Red Bull and PepsiCo Holdings hold a significant share of energy drinks across the globe. Introducing new products with various ingredients, such as taurine and caffeine, has become a key strategy of leading companies like Red Bull.

Companies are also launching energy drinks with natural flavors, such as pomegranate, to attract consumers. This will further drive growth of the drinks segment during the assessment period.

Adults or Teenagers Remain Prominent Consumers of Energy Supplements

Segment Adults/Teenagers (End-user)
Value Share (2024) 48.4%

Energy supplement consumption is estimated to remain high among adults and teenagers due to more physical activities. The target segment will likely account for a value share of around 48.4% in 2024.

Adults and teenagers are more often involved in physically demanding activities that require sustained energy. As a result, these particular populations frequently consume supplements like energy drinks and other products, contributing to segment growth.

Growing popularity of physical activities such as gym, exercise, yoga, cycling, or any adventure sports among adults and teenagers is set to uplift demand. Many adults use energy-boosting supplements to enhance athletic performance or recover from workouts.

Competition Outlook

The competitive landscape of energy supplements has become fierce, prompting companies to employ various strategies to stand out from the crowd. A few popular strategies include investments in research and development, new product launches, partnerships, acquisitions, awareness campaigns, and sponsoring adventure sports.

Leading players are continuously innovating to develop more convenient and palatable supplements with different flavors and formulations to cater to different consumer preferences and needs. New supplements intended for applications like pre-workout and mental alertness are being introduced constantly.

Several companies are collaborating with celebrities, athletes, and influencers to endorse products and increase customer base. Internet is becoming a goldmine for players to reach potential customers.

In the modern digital world, leading industry players are constantly using social media platforms and search engine optimization (SEO) to build brand awareness and attract customers. Similarly, using eye-catching and sustainable packaging is gaining momentum in this thriving sector.

Industry Updates

  • In 2023, United States-based BUILD introduced new sports nutrition supplements called BUILD.PROWL to cater to the needs of fitness conscious youth and sports persons.
  • In 2024, Rockstar Inc., headquartered in the United States, strengthened energy portfolio by introducing Rockstar Focus. The new energy drinks are formulated to give consumers a drink with benefits, such as providing energy and mental boost.
  • In 2023, United States-based CELSIUS introduced on-the-go energy supplement products in the form of powders with multiple flavors, such as strawberry, coconut, and blueberry lemonade.

Leading Energy Supplement Brands

  • Amway Corporation
  • Herbalife Nutrition Ltd.
  • Glanbia Nutritionals Inc.
  • PepsiCo Holdings
  • Red Bull GmbH
  • Herbaland
  • Rockstar, Inc.

Key Segments of Market Report

By Product Type:

In terms of product type, the report is categorized into drinks, powders, gels, capsules, tablets, gummies, and others (strips, energy bars).

By End-user:

End users of energy-boosting supplements include kids/infants, adults/teenagers, and old age.

By Distribution Channel:

Different distribution channels include store-based retail and online retail. The store-based retail segment is further divided into hypermarkets/supermarkets, pharmacies or drug stores, grocery stores, specialty stores, and discount stores.

By Region:

Industry analysis has been carried out in key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East and Africa.

Frequently Asked Questions

How big is the energy supplement market?

In 2024, the target industry is set to total USD 43.7 billion.

How is demand for energy supplements increasing?

Global demand is forecast to surge at 4.7% CAGR.

What is the projected industry size for 2034?

By 2034, the market is expected to rise to USD 69.4 billion.

Which country leads the global industry?

The United States leads the industry, holding a share of 24.3% in 2024.

Who are the leading players in energy supplement industry?

Amway Corporation, Herbalife Nutrition, Glanbia Nutrition, and PepsiCo Holdings.

How big is the supplement market?

The global dietary supplement industry is set to total USD 69.4 billion in 2034.

What supplement gives the most energy?

Vitamin B.

Table of Content

1. Executive Summary

2. Industry Introduction, Including Taxonomy and Market Definition

3. Market Trends and Success Factors, Including Macro-Economic Factors, Market Dynamics, and Recent Industry Developments

4. Global Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections

5. Pricing Analysis

6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    6.1. By Product Type

    6.2. By End User

    6.3. Distribution Channel

    6.4. Region

7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type

    7.1. Drinks

    7.2. Powders

    7.3. Gels

    7.4. Capsules

    7.5. Tablets

    7.6. Gummies

    7.7. Others (Oral Strips, Energy Bars)

8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By End User

    8.1. Kids/Infants

    8.2. Adults/teenagers

    8.3. Old age

9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Distribution Channel

    9.1. Store-based Retail

        9.1.1. Hypermarket / Supermarkets

        9.1.2. Pharmacies or Drug stores

        9.1.3. Grocery store

        9.1.4. Specialty Stores

        9.1.5. Discount store

    9.2. Online Retail

10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region

    10.1. North America

    10.2. Latin America

    10.3. Western Europe

    10.4. Eastern Europe

    10.5. East Asia

    10.6. South Asia and Pacific

    10.7. Middle East and Africa

11. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

12. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

13. Western Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

14. Eastern Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

15. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

16. South Asia & Pacific Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

17. Middle East and Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

18. Sales Forecast 2024 to 2034 by Category A, Category B, and Category C for 30 Countries

19. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard

20. Company Profile

    20.1. Amway corporations

    20.2. Herbalife nutrition’s

    20.3. Glanbia nutrition

    20.4. PepsiCo holdings

    20.5. Red bull

    20.6. Herbaland

    20.7. Build

    20.8. Rockstar energy drinks

    20.9. Celsius

    20.10. Other Players (On Additional Requests)


Food and Beverage

Energy Drink Market

Published : April 2024

Food and Beverage

Functional Beverage Market

Published : October 2023

Food and Beverage

Pre-Workout Supplements Market

Published : May 2023

Food and Beverage

Plant-Based Energy Drink Market

Published : October 2022

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