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Beach Tourism Market Outlook (2023 to 2033)

As per the latest findings of Future Market Insights, global beach tourism revenue is expected to be US$ 152.3 Billion by the end of 2023. In the long term, the beach tourism market is estimated to reach at around US$ 265.1 Billion in 2033.

As per the latest update by Future Market Insights, the beach tourism market is forecast to increase at a prolific CAGR between 2023 and 2033. The strategic collaborations between the direct suppliers in the industry have paved the way for innovation on the back of the combined resources of such partners.

On the other side, while delivery and services are getting more dependable, relationships between indirect suppliers still exhibit transactional functioning. Due to these considerations, the market is seeing a covert increase in information exchange between direct and indirect suppliers, which is helping to address performance, and risk management challenges, and giving companies the ability to plan their spending.

Beach tourism holds a major segment of the holiday leading towards growth in major parts across the world. Each year, a tourist from all across the world are keen on encountering the bright sunshine and the warm winter, and they rush to the famous beaches.

When paired with different water sports including swimming, surfing, sailing, and other water sports, beach tourism encourages environmental consumption. Other amenities, such as hotels, resorts, villas, bungalows, campgrounds, etc., or recreational places, such as playground amusement parks or other activities that will draw people to the beaches, are needed for land and water use activities.

Attribute Details
Estimated Beach Market Size (2023E) US$ 153.3 Billion
Projected Market Valuation (2033F) US$ 265.1 Billion
Value-based CAGR (2023 to 2033) 5.7%
Collective Value Share: Top 5 Countries (2022A) 20% to 35%

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2018 to 2022 Global Beach Market Outlook Compared to 2023 to 2033 Forecast

Over the years, beach tourism is growing at a pace that brings numerous economic benefits and it creates an impact on the coastal environment. To match the increasing demands both intra-regional and domestic, there is significant work for the development of beach resorts to meet the needs.

However, the beach resort in recent times faces many problems due to the inability of stakeholders to take a firm step towards sustainability, and the issues that come with it because of the lack of tools for decision-making with can further assist him. To develop sustainable beach tourism, the design model includes psychological, ecological, social, physical, and economic thresholds are necessary.

Comparative View of Adjacent Beach Tourism Market

The worldwide beach market is anticipated to be impacted by a peer market or tangential market in the travel industry. These include the tourist industries for scuba diving and surfing. Investigation of these related industries by Future Market Insights yielded valuable findings that will be helpful in developing unique, differentiated strategies to pursue opportunity and success.

Beach Tourism Market:

Attribute Beach Tourism Market
CAGR (2023 to 2033) 5.7%
Market Value (2023) US$ 153.3 Billion
Growth Factor Sustainable Beach Tourism on High Rise
Key Trend The development of Beachfront and Coastal Sports to Promote Beach Tourism is Gaining Popularity

Wellness Tourism Market:

Attribute Diving Tourism Market
CAGR (2023 to 2033) 5.9%
Market Value (2023) US$ 3,169.1 Million
Growth Factor Popular Tourist Activity Offered In Many Coastal Tourism Resorts
Key Trend Rise in the Popularity of Water-based Activities among Tourists across the Globe

Surfing Tourism Market:

Attribute Surfing Tourism Market
CAGR (2023 to 2033) 12.5%
Market Value (2023) US$ 65,952.5 Million
Growth Factor Worldwide Countries are Focusing on Tourism As a Development Strategy
Key Trend Rising Popularity of Wave Pools
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Key Dynamics in Beach Tourism Market Worldwide

  • Development of Beachfront and Coastal Sports to Promote Beach Tourism is Gaining Popularity

For countries with beautiful coastlines, the Government is driving its way to make beach tourism a success story. As per the analysis, a tourist visiting from East European countries only visit places for beaches. Hence, it is driving the countries to take necessary steps towards building proper infrastructure to attract more tourists. For instance, the Indian government is making way for developing 17 beach spots across the country.

The tourism ministry’s Swadesh Darshan Scheme worth INR 2000 crore, is promptly promoting and working on the beach and coastal tourism. Out of those 17 projects, the beachfront of Kakinada is completed and it is equipped with a fountain, landscaping, bridge, food court, and art gallery.

  • The vulnerability of Coastal Beach Tourism to Flooding and Natural Calamities Causes Severe Disruption

A large proportion of the global beach tourism industry is highly vulnerable to environmental risks involving natural calamities and infrastructural hindrances. Mediterranean countries encompass many international tourist arrivals as well as domestic arrivals with estimated visitors of 240 million- 250 million every year. In recent times, there is a lot of tourism-related pressure on the coastal zone, which consists of urbanization, pollution of water resources, marine resources exploitation, etc.

Climate change is causing various ecological imbalances. Freshwater stress is affecting many beach and coastal regions around the world with a significant decline in summer water flow. For instance; Flood in Central Europe affected nearly 4 million- 4.5 million people and caused a very severe economic loss. While in Spain, torrential rains and droughts are the recurring natural hazards disrupting coastal and beach tourism. As per the observation, nearly 18-22 people are dying from floods every year leading to severe economic losses.

Country - wise Insights

Country Sri Lanka
Market Share (2023) 16.5%
Market Share (2033) 17.8%
BPS Analysis (+) 130
Country India
Market Share (2023) 21.0%
Market Share (2033) 24.5%
BPS Analysis (+) 350
Country Greece
Market Share (2023) 32.5%
Market Share (2033) 30.8%
BPS Analysis (- ) 170

How the Beach Tourism Market in Sri Lanka is coping with Overpopulation near Coastal Areas?

Conservation and management activities help to deal with overpopulation near coastal areas

The island nation of Sri Lanka has a 1,340 km long coastline that is home to interconnect coastal ecosystems, including beaches and bays. These coastal areas promote the growth of economic activities like tourism, adventure water sports, fisheries, and infrastructural development.

There are, however, challenges that transcend beyond industrialized resource extraction that are present due to the threat of population growth and underdeveloped coastal areas.

Examples of issues that can only be remedied through conservation and development efforts include industrial pollution, shrimp aquaculture, unregulated and illegal sand mining, and a long list of others. Due to its coastal location, Sri Lanka has been running its Coastal Zone Management Program for three decades with the help of a sizable team of technically qualified specialists and coastal managers.

How is the Government of India Promoting the Development of Beach Tourism?

An integrated approach to skill building and training under Coastal Community Development Plan is initiated

The Ministry of Shipping is training 10,000 people annually for the next three years, beginning with Andhra Pradesh, as part of skill development programs. In addition to receiving training, these people will also be placed, which will increase employment in the nation and produce more qualified workers for beach tourism.

The Alang-Sosiya shipyard's fire safety training program has also received funding. Nearly 25000 employees have received the training up to this date. Before working at any shipyard, a 12-day skilled training program is required. For the caliber of the training involved, even third-party certification is used. The use of trained workers and skilled labor will improve the overall tourist experience, and the increased number of workers will assist more and more visitors to provide a customized experience.

How is Greece Diversifying its Beach and Coastal Tourism Sector?

Promoting a blue economy by sustainable beach and coastal tourism

Greece has been promoting sustainable tourism practices in its beach and coastal tourism sector. The government has implemented policies to protect the environment and promote eco-friendly practices, such as reducing plastic waste and promoting sustainable transportation. Greece has been developing alternative tourism products to diversify its beach and coastal tourism sector. For example, the country has been promoting adventure tourism, such as water sports, hiking, and cycling, to attract travelers seeking more active and immersive experiences.

Besides this, Greece has been encouraging nautical tourism by promoting its marinas and developing infrastructure to support yacht and sailing tourism. The country has many islands and coastal towns that are popular among yachters and sailors, and the government has been investing in marina facilities and services to attract this market.

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Category -wise Insights

Which Age Group is more likely to Prefer Visiting Beaches?

Working individuals and group travelers are most likely to visit the beaches

The age group between 26-35 years have the percentage of demand of 18.0%. These travelers generally a part of working population and they are self-sufficient to take any trips on their own and have higher spending capacity to take tours and they can spend money for recreational activities and for all sort of coastal sports which comes under beach tourism.

Social media has now become an integral part in promoting these kind of activities and they are to demonstrate the trend of beach tourism in the later part of forecast period.

Which Tour Type Will Have Maximum Number of Travelers during the Forecast Period?

There will be an increase in number of young independent travelers who enjoys adventure water sports

Internet has been a pioneer in this generation and is being used for maximum bookings across the world with an ease and this is contributing to an increase in the individual traveler’s count, this segment is solely contributing to almost an increase of 35.0% of demand in 2022.

The tourists, which comes under this category, are familiar with the technology and they prefer to travel to destinations, which holds significance, and their interest towards adventure water sports is contributing to the factor of stimulating increase in the number of bookings for beach travel and recreational activities.

Which Booking Channel do Tourists in the Market prefer for beach tourism?

Online booking channel is most preferred by tourists for beach travel bookings

Tourists from all across the world enjoy taking vacations and while everything has to be planned and booked well in advance, it is righteous that the research and the surfing has to be done prior. People are also inclined towards exciting discounts and offers nowadays, as the travel has become more often. Thus to ensure, that best travel option is picked, online travel agencies serves as a solution to all these hassle.

Online travel agencies are the preferred booking channel for travel tickets, accommodations, tours, or any additional services that comes along. Online portals and hotel websites nowadays are the most preferred booking channels for beach tourism to be carried out.

Competitive Landscape

In this intensely competitive market, established firms in the sector are employing distinctive techniques to seize the market. To ensure that clients get value for their money, the players are deciding to maintain all aspects of the services and channel support in-house.

For instance, the airlines of New York City are investing millions of dollars in upgrading major airports including JFK, LaGuardia, and New York. Similarly to this, the USA will fly from New York to close to 445 destinations in 46 other countries.

Working with direct service providers, indirect suppliers are pacing their support channels to meet consumer needs. The beach tourism sector is steadily growing because of the rising trend of partnerships and collaborations between providers across the industry. For instance: Specialized luxury trips are offered by niche tour operators like Intrepid Travel, Exodus, and others based on the preferences of individual travelers.

Scope of the Report

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis US$ Million/Billion for Value
Key Countries Covered
  • USA
  • Canada
  • Brazil
  • Mexico
  • Germany
  • United Kingdom
  • France
  • Spain
  • Russia
  • India
  • China
  • Japan
  • Malaysia
  • Singapore
  • Australia
  • United Arab Emirates(UAE)
  • KSA
  • Italy
  • Qatar
  • Oman
  • ROW
Key Segments Covered
  • By Direct Suppliers
  • By Indirect Suppliers
  • By Number of Bookings
    • Demographic
    • Activity Type
    • Nationality
    • Booking Channel
    • Tour Type
    • Age
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Beach Tourism Market by Category

By Direct Suppliers:

  • Airlines
  • Hotel Companies
  • Train
  • Tour Operators
  • Government Bodies

By Indirect Suppliers:

  • OTA (Online Travel Agency)
  • Traditional Travel Agencies
  • TMC's (Travel Management Companies)
  • Corporate Buyers
  • Aggregators

By Age:

  • Under 15
  • 16-25
  • 26-35
  • 36-45
  • 46-55
  • Over 55

By Activity Type:

  • Boating
  • Fishing
  • Surfing
  • Scuba Diving
  • Windsurfing
  • Others

By Demographic:

  • Male
  • Female
  • Kid

By Nationality:

  • Domestic
  • International

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In Person Booking

By Tour Type:

  • Individual travel
  • Professional Groups
  • Group travels

By Country:

  • USA
  • Canada
  • Brazil
  • Mexico
  • Germany
  • United Kingdom
  • France
  • Spain
  • Russia
  • India
  • China
  • Japan
  • Malaysia
  • Singapore
  • Australia
  • United Arab Emirates(UAE)
  • KSA
  • Italy
  • Qatar
  • Oman
  • ROW

Frequently Asked Questions

How big is the beach tourism market?

The global beach tourism market is estimated to reach a valuation of US$ 152.3 Billion in 2023.

At what rate did the global beach market grow between 2023 and 2033?

The global beach tourism market grew at a 5.7% CAGR between 2023 and 2033.

What are the key trends in beach tourism market?

Key trends in the global beach tourism market are the development of beachfront and coastal sports to promote beach tourism, promoting a blue economy through the sustainable beach and coastal tourism, and an integrated approach to initiation of skill building and training under a coastal community development plan.

What was the global beach tourism market size reported by FMI for 2022?

The global beach tourism market was valued at US$ 145.0 Billion in 2022.

How Big is the Market in 2023?

The market is valued at US$ 152.3 billion in 2023.

What is the Market CAGR from 2023 to 2033?

The CAGR is estimated to be 5.7% through 2033.

What is India's Market Share in 2023?

India’s market holds a share of 21% in 2023.

What is the Projected Market Value for 2033?

The market is anticipated to reach US$ 265.1 billion by 2033.

What is Greece's Market Share in 2023?

Greece holds a share of 32.5% in 2023.

Table of Content

1. Executive Summary | Beach Tourism Market

    1.1. Global Market Outlook

        1.1.1. Who Is Travelling?

        1.1.2. Travel Gross Bookings

        1.1.3. Travel Gross Revenue

        1.1.4. How Much Do They Spend?

    1.2. Evolution Analysis

    1.3. FMI Analysis and Recommendations

2. Gross Revenue

    2.1. Gross Revenue (US$ Million) and Forecast (2023 to 2033)

    2.2. Number of Bookings (Million) and Forecast (2023 to 2033)

    2.3. Total Spending Y-o-Y Growth Projections (2023 to 2033)

    2.4. Number of Tourists Y-o-Y Growth Projections

3. Consumption Trends

    3.1. Sustainable on high rise

    3.2. Development of beachfront and coastal sports to promote is gaining popularity

    3.3. Conservation and management activities to deal with overpopulation near coastal areas

    3.4. An integrated approach to skill building and training under Coastal Community Development Plan initiation

    3.5. Promoting a blue economy through the sustainable beach and coastal tourism in the outermost region

4. Supply to Demand: Today’s Travel Distribution Network

    4.1. Direct v/s Indirect Distribution

    4.2. Travel Gross Revenues, by Channel, 2022

        4.2.1. Supplier Direct

        4.2.2. TMC

        4.2.3. Tour Operator

        4.2.4. OTA

5. Direct Suppliers

    5.1. Total Supplier Market, Share by Segment (%), 2022

        5.1.1. Airlines

        5.1.2. Hotel Companies

        5.1.3. Train

        5.1.4. Tour Operators

6. Indirect Suppliers

    6.1. OTA (Online Travel Agency)

    6.2. Traditional Travel Agencies

    6.3. TMC's (Travel Management Companies)

    6.4. Corporate Buyers

    6.5. Aggregators

7. Number of Bookings, 2022

    7.1. By Age

        7.1.1. Under 15

        7.1.2. 16-25

        7.1.3. 26-35

        7.1.4. 36-45

        7.1.5. 46-55

        7.1.6. Over 55

    7.2. By Demographic

        7.2.1. Male

        7.2.2. Female

        7.2.3. Kid

    7.3. By Nationality

        7.3.1. Domestic

        7.3.2. International

    7.4. By Booking Channel

        7.4.1. Phone Booking

        7.4.2. Online Booking

        7.4.3. In-Person Booking

    7.5. By Activity Type

        7.5.1. Boating

        7.5.2. Fishing

        7.5.3. Surfing

        7.5.4. Scuba Diving

        7.5.5. Windsurfing

        7.5.6. Others

8. Country Shift, Key Countries in Focus, 2022

    8.1. USA

        8.1.1. By Age

        8.1.2. By Activity Type

        8.1.3. By Demographic

        8.1.4. By Nationality

        8.1.5. By Booking Channel

        8.1.6. By Tour type

    8.2. France

        8.2.1. By Age

        8.2.2. By Activity Type

        8.2.3. By Demographic

        8.2.4. By Nationality

        8.2.5. By Booking Channel

        8.2.6. By Tour type

    8.3. Spain

        8.3.1. By Age

        8.3.2. By Activity Type

        8.3.3. By Demographic

        8.3.4. By Nationality

        8.3.5. By Booking Channel

        8.3.6. By Tour type

    8.4. United Kingdom

        8.4.1. By Age

        8.4.2. By Activity Type

        8.4.3. By Demographic

        8.4.4. By Nationality

        8.4.5. By Booking Channel

        8.4.6. By Tour type

    8.5. Germany

        8.5.1. By Age

        8.5.2. By Activity Type

        8.5.3. By Demographic

        8.5.4. By Nationality

        8.5.5. By Booking Channel

        8.5.6. By Tour type

    8.6. Japan

        8.6.1. By Age

        8.6.2. By Activity Type

        8.6.3. By Demographic

        8.6.4. By Nationality

        8.6.5. By Booking Channel

        8.6.6. By Tour type

    8.7. Singapore

        8.7.1. By Age

        8.7.2. By Activity Type

        8.7.3. By Demographic

        8.7.4. By Nationality

        8.7.5. By Booking Channel

        8.7.6. By Tour type

    8.8. India

        8.8.1. By Age

        8.8.2. By Activity Type

        8.8.3. By Demographic

        8.8.4. By Nationality

        8.8.5. By Booking Channel

        8.8.6. By Tour type

    8.9. China

        8.9.1. By Age

        8.9.2. By Activity Type

        8.9.3. By Demographic

        8.9.4. By Nationality

        8.9.5. By Booking Channel

        8.9.6. By Tour type

    8.10. Rest of the World

        8.10.1. By Age

        8.10.2. By Activity Type

        8.10.3. By Demographic

        8.10.4. By Nationality

        8.10.5. By Booking Channel

        8.10.6. By Tour type

9. Challenges & Looking Forward

    9.1. Success Stories: Case Studies

    9.2. FMI Recommendations

10. Market Stakeholders Landscape - Key Direct Suppliers

    10.1. Airlines

        10.1.1. Top Players

        10.1.2. Market Concentration

        10.1.3. Market Share

    10.2. Hotel Companies

        10.2.1. Top Players

        10.2.2. Market Concentration

        10.2.3. Market Share

    10.3. Tour Operators

        10.3.1. Top Players

        10.3.2. Market Concentration

        10.3.3. Market Share

11. Social Media Sentimental Analysis

    11.1. Travel Influencers: A New Phenomenon in the World of Tourism

    11.2. Social Media Platforms Preferred

    11.3. Trending #Hashtags

    11.4. Social Media Platform Mentions (% of Total Mentions)

    11.5. Trending Subject Titles

    11.6. Others

12. Assumptions and Acronyms Used

13. Research Methodology

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