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Art Tourism Market

Market Insights on Art Tourism covering sales outlook, demand forecast & up-to-date key trends

Art Tourism Market by Type, Booking Channel, Tourist Type, Tour Type, Age Group & Region - Forecast to 2022 – 2032

Art Tourism Market Overview

[250 Pages Report] The Art Tourism market is estimated to reach US$ 43 Bn in 2022. As per the report, sales are forecast to increase at a robust 2% CAGR, with the market valuation reaching US$ 52.42 Bn by 2032.

Attribute

Details

Art tourism Market Estimated Size (2022)

US$ 43 Bn

Art tourism Market Projected Size (2032)

US$ 52.42 Bn

Art tourism Market Value-based CAGR (2022-2032)

2%

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2017-2021 Art Tourism Market Outlook Compared to 2022-2032 Forecast

Art Tourism generally refers to tourism where people travel for the purpose of visiting, engaging and exploring activities associated to art. It majorly involves travelling to art festivals, to explore famous museums, wine and cuisine events, concerts, and such activities.

Lately, many nations have commenced the use of arts as a method to draw vacationers via several means and ways of arranging artwork galas wherein the established artists of international locations take part in and exhibit their works in spectacular shows. This is just a definition that has been explained broadly, however this shape of tourism has been in place from an extended time, although the character of it has various and now no longer simply constrained to shopping for and promotion of artwork. The tourists visiting such galas are invited entirely in the position of shoppers of art that allows to produce revenue.

While it's a fact that artwork isn't simply constrained to a particular genre, it typically is used as a method to encase a country's spirit in phrases of its culture, geography, history, humans etc. Countries inclusive of France, Italy, Malaysia, Singapore, etc. Have used artwork as mode to draw artwork enthusiasts and feature performed in moulding the international locations as a form of a cultural pitcher in which artwork fanatics and museum curators, shoppers, gallery owners, artists, college students, artwork collectors, etc. from everywhere around the world to look at amazing art works.

UNWTO is promoting new initiatives to achieve its sustainable development goals.

Given its importance to maintaining cultural diversity and its contribution to the nation's economic progress, the art industry is undervalued and does not receive the recognition to it merits. As a result, artists typically lack the finances and capacity to promote and advertise their work which makes it difficult for them to be recognised and valued. Although there are initiatives to try and give these artists a platform, they are typically unorganised leading to dispersed efforts. A poor flow of local traffic to galleries, art centres, etc. results from a lack of local awareness and understanding of the arts industry.

United Nations World Tourism Organization (UNWTO) is taking sincere efforts to fortify the art tourism sector by bringing new initiatives that profit undervalued artists and hence different forms of art as well. They have introduced exclusive art tourism packages to attract more and more people towards the sector in order to boost the growth of art tourism market.

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The Trend of Cultural Tourism gives Rise to Visitors in the Art Tourism market.

The growing fashion of people looking to dip themselves in exceptional cultures has been seen throughout the world. This fashion has given upward push to Culture Tourism that's the figure marketplace for Art Tourism. The desire of people to take part in the tradition and enjoy the elements of form of arts that they prefer offers a tremendous opportunity for the companies to produce revenue with the aid of offering such experiences. This is predicted to assist the Art tourism sector further. The regional locations and otherwise non-tourist spots are expected to gain a great benefit from this.

Places of Cultural and Historical interest boost the Art tourism market.

There is a large number of people who travel all over the world exploring just the large number of art galleries and museums to tool at sculptures, paintings and many other art pieces. This activity has proven to be the major contributor in the art tourism sector. In fact there are several tour drivers that provide exclusive packages for similar people. These packages are fabricated in such way that the tourists are taken to see popular museums and art galleries in parts of Europe and many other places, which are specifically designed to go with the tourists’ preferences.

These tourists travel around the globe for satisfying their artists within by viewing the art works of the great masters of art. The revenue generated by people visiting these countries is quite tremendous which add up a great portion to the country’s generated revenue by the tourism industry.

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Country-wise Insights

How is the Art Tourism market striving in Europe?

“Europe is considered as the capital of art and tourism as well”

Europe is the home for many of the artists are several art forms. Most number of tourists visit European nations to discover it’s unique and out of the world art forms and art pieces. The Vatican museum of Rome, Italy is one of the largest museum in the world showcasing its huge collection of renaissance art. There are various such cities in the Europe such as Paris, Berlin, Valencia, Florence, London, etc. which attract tourists throughout the globe to experience their world class art works and is expected to keep boosting the Art tourism Market further.

Which is the most Prominent Feature of Art Tourism in the United States of America?

“Hollywood is the biggest attraction of film enthusiasts”

Hollywood, the earliest and wealthiest film business, is located in the USA, making it an ideal destination for film making. The greatest film studios of the world, including "Warner Bros Studio," "Universal Studio," "20th Century Fox Studio," and "Paramount Studios," are located in Los Angeles, California, proving it to be the centre of major filming operations. One of the city's top tourist destinations, the "Universal Studio Theme Park," draws visitors from all over the world. Many tourists also travel to other well-known cities including New York, San Francisco, Atlanta, and Chicago in order to visit the real-life locations where their favourite movies were filmed.

What is the scope of India’s Art Tourism?

“India has great cultural heritage and historical art”

Particularly brilliant and colourful nations like Gujarat and Rajasthan are a favoured travel destination for artists from the United States and Europe. Numerous artists travel to these areas each year in an effort to portray the spirit and atmosphere of their vibrant cultures and attire in their works. For example, the Pushkar Festival, the Camel Festival in Rajasthan, and the Kite Festival in Gujarat are popular celebrations in these two states with foreign visitors. In comparison to other festivals in India, these are the ones that draw the most artists. India produces most amount of films as well by virtue of which a lot of regional film festivals are also held throughout the year. India being so diverse with its incredible culture and art is regarded as a prominent and potential market for Art Tourism.

Category-wise Insights

Which is the most preferred type of Art Tourism?

“Music is trending sector in recent times”

Concerts and performances type of art tourism is popular among youngster as it sparks the energy within this age group and is an activity which they are eagerly waiting for constantly planning for. Followed by museums and art galleries are preferred and visited by seniors in large numbers followed by film festivals which is aimed by film enthusiasts go all age groups.

Which type of Booking Channel is mostly preferred by Tourists?

“Online Booking is More Preferred by Tourists”

Online mode of booking is preferred by most of the tourists. As internet is easily available in most parts of the world and also makes it convenient for the tourists to reserve their place in the art events while being in the comfort of their houses and not taking ample amount of time from their busy schedules.

What are the Factors Contributing towards the Growth of Tour Group Travelers?

“Packaged Tour Type is More Preferred by Tourists”

Most of the art destinations are visited by people in groups such as Museums are places which are often visited by students through their institutions, concerts are attended by groups of friends, etc. Also there are great offers and discounts provided by the tour companies and the authorities handling the art events as well which promote people visiting these places to opt for group deals.

What type of tourists are most likely to take Art Tourism?

“Art changes forms across national boundaries”

Tourists travel different parts of the world to explore new and unique fashions of art. The type and form of art differs according to regions and countries, hence people are willing to cross their borders to experience amazing art forms. Which makes the international tourists major audience for art tourism market.

Competitive Landscape

Art tourism is a part of cultural tourism where tourists travel long journeys to experience new and exciting art forms. Which provides a great opportunity for attracting travellers to the countries having great cultural heritage. Efforts are being taken to introduce attractive initiatives and schemes by different governments to uplift their art tourism sector. While tour providers are also coming with new and competitive strategies to fast forward the growth of the sector.

For Instance:

  • Imago Artis travels are providing different experiences which are suited for travllers of every age froup. They have different planned itineraries for kids, youngsters and seniors.

Scope of Report

Attribute

Details

Forecast Period

2022-2032

Historical Data Available for

2017-2021

Market Analysis

USD billion for Value

Key Regions Covered

North America, Latin America, Europe, East Asia, South Asia, Oceania & MEA

Key Countries Covered

United States, Canada, Brazil, Mexico, Argentina, Colombia Germany, U.K., France, Italy, Russia, South Africa, Turkey, UAE, Egypt, Jordan China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Philippines, Cambodia, ietnam Australia & New Zealand.

Key Segments Covered

Art type, Booking channel, tourist type, tour type and Region.

Key Companies Profiled

  • Trafalgar
  • The Ultimate Travel Company
  • Art of Travel
  • Art Tours Ltd.
  • Imago Artis Travel
  • Paint Away Tours
  • Martin Randall travel

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Art Tourism Market by Category

By Art Type, Art Tourism Market is segmented as:

  • Concerts & Performances
  • Events & Exhibitions
  • Art Galleries & Museums
  • Film festivals

By Booking Channel, Art Tourism Market is segmented as:

  • Phone Booking
  • Online Booking
  • In Person Booking

By Tourist Type, Art Tourism Market is segmented as:

  • Domestic
  • International

By Tour Type, Art Tourism Market is segmented as:

  • Independent Traveler
  • Tour Group
  • Package Traveller

By Age Group, Art Tourism Market is segmented as:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 56-65 Years
  • 66-75 Years

By Region, Art Tourism Market is segmented as:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Frequently Asked Questions

The current Art Tourism market has reached valuation of US$ 43 Bn in 2022.

The Art Tourism market is currently forecasted to grow at a rate of 2% CAGR during the forecast period.

Governments all over the world are coming up with new and exciting initiatives to promote the art tourism in their nations. While there is a rise in amount of art events taking place throughout the globe.

Leading players in art tourism market are Trafalgar, The Ultimate Travel Company, Art of Travel, Art Tours Ltd., Imago Artis Travel, Paint Away Tours, Martin Randall travel among others.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

        1.1.1. Who Is Travelling?

        1.1.2. How Much Do They Spend?

        1.1.3. Direct Contribution of Tourism To GDP

        1.1.4. Direct Contribution of Tourism To Employment

    1.2. Tourism Evolution Analysis

    1.3. FMI Analysis and Recommendations

2. Market Introduction

    2.1. Total Spending (US$ Bn) and Forecast (2022-2032)

    2.2. Number of Art Travelers (Bn) and Forecast (2022-2032)

    2.3. Total Spending Y-o-Y Growth Projections (2022-2032)

    2.4. Number of Art Travelers Y-o-Y Growth Projections

3. Global Tourism Industry Analysis

    3.1. Tourism Industry Overview

        3.1.1. Travel & Tourism Industry Contribution To Global GDP

            3.1.1.1. Business Spending v/s Leisure Spending

            3.1.1.2. Domestic v/s Foreign

            3.1.1.3. Direct, Indirect, and Induced

        3.1.2. Travel Sector Contribution To Global Overall Employment

        3.1.3. Travel & Tourism Growth Rate

        3.1.4. Foreign Visitor Exports As Percentage of Total Exports

        3.1.5. Capital Investment In Travel & Tourism Industry

        3.1.6. Different Components of Travel & Tourism

        3.1.7. Global Tourism Industry Outlook

            3.1.7.1. Cultural Tourism

            3.1.7.2. Culinary Tourism

            3.1.7.3. Eco/Sustainable Tourism

            3.1.7.4. Sports Tourism

            3.1.7.5. Spiritual Tourism

            3.1.7.6. Wellness Tourism

            3.1.7.7. Others

4. Art Tourism Market Dynamics

    4.1. Market Drivers & Opportunities

        4.1.1. Governments launching initiatives to boost art tourism

        4.1.2. Upsurge in the number of events are being organised lately

5. Market Background

    5.1. Top 10 Art Market Companies

    5.2. Macro-Economic Factors

        5.2.1. Global GDP Growth Outlook

        5.2.2. Global Industry Value Added

        5.2.3. Global Consumer Spending Outlook

        5.2.4. Global Direct contribution of Travel & Tourism to GDP

        5.2.5. Global Visitor Exports and International Tourist Arrivals

        5.2.6. Capital Investment In Travel & Tourism

        5.2.7. Top Tourism Spending Countries

    5.3. Forecast Factors - Relevance & Impact

6. Categorizing of Art Sector 2021

    6.1. Introduction/ Key Findings

    6.2. Current Market Analysis By Destination type (% of Demand)

        6.2.1. Concerts & Performances

        6.2.2. Events & Exhibitions

        6.2.3. Art Galleries & Museums

        6.2.4. Film festivals

    6.3. Current Market Analysis By Booking Channel (% of Demand)

        6.3.1. Phone Booking

        6.3.2. Online Booking

        6.3.3. Direct Booking

    6.4. Current Market Analysis By Tourist Type (% of Demand)

        6.4.1. Domestic

        6.4.2. International

    6.5. Current Market Analysis By Tour Type (% of Demand)

        6.5.1. Independent Traveller

        6.5.2. Tour Group

        6.5.3. Package Traveller

    6.6. Current Market Analysis By Age Group (% of Demand)

        6.6.1. 15-25 Years

        6.6.2. 26-35 Years

        6.6.3. 36-45 Years

        6.6.4. 56-65 Years

        6.6.5. 46-55 Years

        6.6.6. 66-75 Years

    6.7. Current Market Analysis By Region (% of Demand)

        6.7.1. North America

        6.7.2. Latin America

        6.7.3. Europe

        6.7.4. East Asia

        6.7.5. South Asia

        6.7.6. Oceania

        6.7.7. MEA

    6.8. Key Findings, By Each Category

7. Categorizing of North America Art Tourism Sector 2021

    7.1. Introduction/ Key Findings

    7.2. Current Market Analysis By Destination type (% of Demand)

        7.2.1. Concerts & Performances

        7.2.2. Events & Exhibitions

        7.2.3. Art Galleries & Museums

        7.2.4. Film festivals

    7.3. Current Market Analysis By Booking Channel (% of Demand)

        7.3.1. Phone Booking

        7.3.2. Online Booking

        7.3.3. Direct Booking

    7.4. Current Market Analysis By Tourist Type (% of Demand)

        7.4.1. Domestic

        7.4.2. International

    7.5. Current Market Analysis By Tour Type (% of Demand)

        7.5.1. Independent Traveler

        7.5.2. Tour Group

        7.5.3. Package Traveler

    7.6. Current Market Analysis By Age Group (% of Demand)

        7.6.1. 15-25 Years

        7.6.2. 26-35 Years

        7.6.3. 36-45 Years

        7.6.4. 56-65 Years

        7.6.5. 46-55 Years

        7.6.6. 66-75 Years

    7.7. Current Market Analysis By Country (% of Demand)

        7.7.1. US

        7.7.2. Canada

    7.8. Key Findings, By Each Category

8. Categorizing of Latin America Art Tourism Sector 2021

    8.1. Introduction/ Key Findings

    8.2. Current Market Analysis By Destination type (% of Demand)

        8.2.1. Concerts & Performances

        8.2.2. Events & Exhibitions

        8.2.3. Art Galleries & Museums

        8.2.4. Film festivals

    8.3. Current Market Analysis By Booking Channel (% of Demand)

        8.3.1. Phone Booking

        8.3.2. Online Booking

        8.3.3. Direct Booking

    8.4. Current Market Analysis By Tourist Type (% of Demand)

        8.4.1. Domestic

        8.4.2. International

    8.5. Current Market Analysis By Tour Type (% of Demand)

        8.5.1. Independent Traveler

        8.5.2. Tour Group

        8.5.3. Package Traveler

    8.6. Current Market Analysis By Age Group (% of Demand)

        8.6.1. 15-25 Years

        8.6.2. 26-35 Years

        8.6.3. 36-45 Years

        8.6.4. 56-65 Years

        8.6.5. 46-55 Years

        8.6.6. 66-75 Years

    8.7. Current Market Analysis By Country (% of Demand)

        8.7.1. Brazil

        8.7.2. Mexico

        8.7.3. Argentina

        8.7.4. Colombia

        8.7.5. Rest of LA

    8.8. Key Findings, By Each Category

9. Categorizing of Europe Art Tourism Sector 2021

    9.1. Introduction/ Key Findings

    9.2. Current Market Analysis By Destination type (% of Demand)

        9.2.1. Concerts & Performances

        9.2.2. Events & Exhibitions

        9.2.3. Art Galleries & Museums

        9.2.4. Film festivals

    9.3. Current Market Analysis By Booking Channel (% of Demand)

        9.3.1. Phone Booking

        9.3.2. Online Booking

        9.3.3. Direct Booking

    9.4. Current Market Analysis By Tourist Type (% of Demand)

        9.4.1. Domestic

        9.4.2. International

    9.5. Current Market Analysis By Tour Type (% of Demand)

        9.5.1. Independent Traveller

        9.5.2. Tour Group

        9.5.3. Package Traveller

    9.6. Current Market Analysis By Age Group (% of Demand)

        9.6.1. 15-25 Years

        9.6.2. 26-35 Years

        9.6.3. 36-45 Years

        9.6.4. 56-65 Years

        9.6.5. 46-55 Years

        9.6.6. 66-75 Years

    9.7. Current Market Analysis By Country (% of Demand)

        9.7.1. Germany

        9.7.2. Russia

        9.7.3. France

        9.7.4. Italy

        9.7.5. UK

        9.7.6. Rest of Europe

    9.8. Key Findings, By Each Category

10. Categorizing of East Asia Art Tourism Sector 2021

    10.1. Introduction/ Key Findings

    10.2. Current Market Analysis By Destination type (% of Demand)

        10.2.1. Concerts & Performances

        10.2.2. Events & Exhibitions

        10.2.3. Art Galleries & Museums

        10.2.4. Film festivals

    10.3. Current Market Analysis By Booking Channel (% of Demand)

        10.3.1. Phone Booking

        10.3.2. Online Booking

        10.3.3. Direct Booking

    10.4. Current Market Analysis By Tourist Type (% of Demand)

        10.4.1. Domestic

        10.4.2. International

    10.5. Current Market Analysis By Tour Type (% of Demand)

        10.5.1. Independent Traveler

        10.5.2. Tour Group

        10.5.3. Package Traveler

    10.6. Current Market Analysis By Age Group (% of Demand)

        10.6.1. 15-25 Years

        10.6.2. 26-35 Years

        10.6.3. 36-45 Years

        10.6.4. 56-65 Years

        10.6.5. 46-55 Years

        10.6.6. 66-75 Years

    10.7. Current Market Analysis By Country (% of Demand)

        10.7.1. China

        10.7.2. Japan

        10.7.3. South Korea

    10.8. Key Findings, By Each Category

11. Categorizing of South Asia Art Tourism Sector 2021

    11.1. Introduction/ Key Findings

    11.2. Current Market Analysis By Destination type (% of Demand)

        11.2.1. Concerts & Performances

        11.2.2. Events & Exhibitions

        11.2.3. Art Galleries & Museums

        11.2.4. Film festivals

    11.3. Current Market Analysis By Booking Channel (% of Demand)

        11.3.1. Phone Booking

        11.3.2. Online Booking

        11.3.3. Direct Booking

    11.4. Current Market Analysis By Tourist Type (% of Demand)

        11.4.1. Domestic

        11.4.2. International

    11.5. Current Market Analysis By Tour Type (% of Demand)

        11.5.1. Independent Traveler

        11.5.2. Tour Group

        11.5.3. Package Traveler

    11.6. Current Market Analysis By Age Group (% of Demand)

        11.6.1. 15-25 Years

        11.6.2. 26-35 Years

        11.6.3. 36-45 Years

        11.6.4. 56-65 Years

        11.6.5. 46-55 Years

        11.6.6. 66-75 Years

    11.7. Current Market Analysis By Country (% of Demand)

        11.7.1. India

        11.7.2. Malaysia

        11.7.3. Indonesia

        11.7.4. Thailand

        11.7.5. Philippines

        11.7.6. Cambodia

        11.7.7. Vietnam

        11.7.8. Rest of SA

    11.8. Key Findings, By Each Category

12. Categorizing of Oceania Art Tourism Sector 2021

    12.1. Introduction/ Key Findings

    12.2. Current Market Analysis By Destination type (% of Demand)

        12.2.1. Concerts & Performances

        12.2.2. Events & Exhibitions

        12.2.3. Art Galleries & Museums

        12.2.4. Film festivals

    12.3. Current Market Analysis By Booking Channel (% of Demand)

        12.3.1. Phone Booking

        12.3.2. Online Booking

        12.3.3. Direct Booking

    12.4. Current Market Analysis By Tourist Type (% of Demand)

        12.4.1. Domestic

        12.4.2. International

    12.5. Current Market Analysis By Tour Type (% of Demand)

        12.5.1. Independent Traveller

        12.5.2. Tour Group

        12.5.3. Package Traveller

    12.6. Current Market Analysis By Age Group (% of Demand)

        12.6.1. 15-25 Years

        12.6.2. 26-35 Years

        12.6.3. 36-45 Years

        12.6.4. 56-65 Years

        12.6.5. 46-55 Years

        12.6.6. 66-75 Years

    12.7. Current Market Analysis By Country (% of Demand)

        12.7.1. Australia

        12.7.2. New Zealand

    12.8. Key Findings, By Each Category

13. Categorizing of Middle East and Africa Art Tourism Sector 2021

    13.1. Introduction/ Key Findings

    13.2. Current Market Analysis By Destination type (% of Demand)

        13.2.1. Concerts & Performances

        13.2.2. Events & Exhibitions

        13.2.3. Art Galleries & Museums

        13.2.4. Film festivals

    13.3. Current Market Analysis By Booking Channel (% of Demand)

        13.3.1. Phone Booking

        13.3.2. Online Booking

        13.3.3. Direct Booking

    13.4. Current Market Analysis By Tourist Type (% of Demand)

        13.4.1. Domestic

        13.4.2. International

    13.5. Current Market Analysis By Tour Type (% of Demand)

        13.5.1. Independent Traveler

        13.5.2. Tour Group

        13.5.3. Package Traveller

    13.6. Current Market Analysis By Age Group (% of Demand)

        13.6.1. 15-25 Years

        13.6.2. 26-35 Years

        13.6.3. 36-45 Years

        13.6.4. 56-65 Years

        13.6.5. 46-55 Years

        13.6.6. 66-75 Years

    13.7. Current Market Analysis By Country (% of Demand)

        13.7.1. Turkey

        13.7.2. South Africa

        13.7.3. UAE

        13.7.4. Egypt

        13.7.5. Jordan

        13.7.6. Rest of MEA

    13.8. Key Findings, By Each Category

14. Competition Analysis

    14.1. Competition Dashboard

    14.2. Competition Benchmarking

    14.3. Competition Deep Dive

        14.3.1. The Ultimate Travel Company

            14.3.1.1. Trafalgar Overview

            14.3.1.2. Service Portfolio

            14.3.1.3. Strategy Overview/campaigns

        14.3.2. Art of Travel

            14.3.2.1. Trafalgar Overview

            14.3.2.2. Service Portfolio

            14.3.2.3. Strategy Overview/campaigns

        14.3.3. Art Tours Ltd.

            14.3.3.1. Trafalgar Overview

            14.3.3.2. Service Portfolio

            14.3.3.3. Strategy Overview/campaigns

        14.3.4. Imago Artis Travel

            14.3.4.1. Trafalgar Overview

            14.3.4.2. Service Portfolio

            14.3.4.3. Strategy Overview/campaigns

        14.3.5. Paint Away Tours

            14.3.5.1. Trafalgar Overview

            14.3.5.2. Service Portfolio

            14.3.5.3. Strategy Overview/campaigns

        14.3.6. Martin Randall travel

            14.3.6.1. Trafalgar Overview

            14.3.6.2. Service Portfolio

            14.3.6.3. Strategy Overview/campaigns

    14.4. Social Media Platforms Preferred

        14.4.1. Facebook

        14.4.2. YouTube

        14.4.3. Instagram

        14.4.4. Twitter

        14.4.5. LinkedIn

        14.4.6. Pinterest

        14.4.7. Google+

        14.4.8. Others

    14.5. Perceptions on the Proposed Art Sector Tour Package

    14.6. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions

    14.7. Trending #Hashtags

    14.8. Social Media Platform Mentions (% of Total Mentions)

    14.9. Region-Wise Social Media Mentions (% of Total Mentions)

    14.10. Trending Subject Titles

15. Assumptions and Acronyms Used

16. Research Methodology

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