Art tourism basically means visiting a certain place across the globe in order to attend, engage or explore in activities such as art festivals and concerts and sample the regional cuisine. This type of tourism is generally overlooked; however since last few years a remarkable number of tourists have been travelling in another country, region or a town to attend paintings or sculpture exhibitions or to witness dance shows or musical extravaganzas. Although art tourism is more expensive than other types of tourism, still its popularity has been increasing in the last decade or so. However, art tourism is limited up to a certain category of travellers who take immense interest in all the forms of art including music, dancing, painting, sculpture and various types of food and wine festivals. Considering its rising popularity, the government and tourism departments of countries are taking a keen interest in gearing modernisation and service improvements towards the promotion of their native arts to boost their local travel industry.
Art Tourism: Benefits
Art and cultural tourism spurs the economic development of the particular country, region or town where these art or cultural activities are generally conducted. Apart from giving an opportunity to the talented artists to showcase their talent, art tourism attracts profitable business in that particular place where art tourism is encouraged. Art is an essential part of a city’s identity. Apart from generative revenues in the state or regional coffer, art tourism also builds the economy at a local level and enhances non-art businesses and provides job opportunities in that particular city. The local artists also get an opportunity to participate in art related events. Art tourism also encourages lodging establishments. The frequent visits of travellers in the hotels of that particular town where events are happening also encourages hoteliers to give a local flavour to their hotel or motel. Hoteliers also allow local artists to showcase their talent in their hotels to help cater to a growing crowd of tourists. Several times, the art related events are organised to give charity to a good cause. The amount collected from the tourists in the form of entry tickets is used to educate poor students or donate to non-profit organisations as a monetary help to continue their noble work.
Art Tourism: Drivers and restraints
Art lovers are willing to spend money. Several studies from across the globe show that people with high incomes prefer including art tourism in their tour plan, so they can spend more lavishly in various concerts and events. This particular factor is driving the growth of the global art tourism sector. Favourable governmental strategies for partnership between arts, tourism and economic development is boosting art tourism across the world. Several painting and sculpture exhibitions provide vital information and entertainment to visitors as they represent the cultural heritage of the people. Foreign tourists are usually interested in exploring history and culture of the places they visit. This interest is creating robust development in the global art tourism sector. Rising population of rural dwellers engaging in making handicrafts is also driving the growth of art tourism. Art and cultural industry go hand-in-hand. For instance Madhubani art from the Indian state of Bihar or Warli paintings from the Indian state of Maharashtra have cultural importance, which is turned into art and eventually becomes famous across the globe, attracting a large number of tourists worldwide. The growth of handicrafts is creating a promising growth in the art tourism sector. However, art tourism is expensive and not easily affordable and eventually the ratio of tourists in this particular sector may likely decrease. Thereby hampering the growth of global art tourism.
Art Tourism: Outlook
Rising interest in art and culture among tourists and a craze to attend art related events will boost the art tourism sector in the long run. Cultural motivation and cultural discovery will further boost local art, thereby creating robust development in the global art tourism sector.
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Art Tourism Sector Outlook
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