Ecotourism Market Outlook

The global ecotourism market size is set to reach US$ 22.48 billion in 2023. Overall sales of ecotourism are likely to surge at 15% CAGR, taking the forecasted market valuation to US$ 90.95 billion by the end of 2033.

Consumers are increasingly seeking ways to reduce their environmental impact while traveling, fueling demand for sustainable tourism. This includes environmentally friendly lodging, carbon offset programs, and sustainable tourism practices that prioritize the local community and environment. According to a Booking.com survey, 72% of travelers believe that people must make sustainable travel choices in order to save the planet for future generations.

Technology is becoming increasingly important in promoting and facilitating sustainable travel practices. For example, online booking platforms such as Booking.com are introducing eco-friendly filters to assist travelers in finding sustainable accommodations, while carbon offsetting programs are becoming more common in the aviation industry. Other technology-enabled initiatives include eco-tourism apps that provide information on sustainable tourism destinations and activities, as well as smart tourism systems that assist destinations in managing their environmental impact.

Ecotourism is increasingly being viewed as a way to support conservation efforts while also educating travelers about environmental issues. Many ecotourism activities, such as wildlife safaris, bird watching, and marine conservation projects, prioritize conservation and education. Travelers who participate in these activities not only support conservation efforts but also gain a better understanding of environmentalism and the challenges it faces.

Growth in the ecotourism industry is not limited to the traditional ecotourism hotspots of Africa and South America; countries like Japan, Australia, and New Zealand are also benefiting from this trend. The development of new ecotourism destinations and activities, as well as a rising consciousness about environmental issues, are driving this growth.

Attributes Details
Ecotourism Market CAGR (2023 to 2033) 15%
Ecotourism Market Size (2023) US$ 22.48 billion
Ecotourism Market Size (2033) US$ 90.95 billion

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Ecotourism Demand Analysis (2018 to 2022) Vs Market Outlook (2023 to 2033)

According to recent research by Future Market Insights, the ecotourism market is projected to expand at a rate of 15% during the forecast period from 2023 to 2033. The market outlook could be divided into short term, medium term, and long term.

Short term (2023 to 2025): Consumers are becoming more aware of the negative environmental impact that tourism can have, including issues such as climate change, pollution, and wildlife conservation. As a result, many travelers are looking for responsible travel experiences that align with their values while also allowing them to reduce their environmental impact.

Medium term (2025 to 2028): Many businesses are recognizing the value of social responsibility and sustainability in their operations and incorporating these values into their tourism offerings. This includes eco-friendly lodging, carbon offset programs, and responsible travel practices that prioritize the local community and environment. These initiatives can help businesses appeal to socially conscious travelers while also distinguishing themselves from competitors.

Long term (2028 to 2033): Ecotourism is being promoted by many governments as a means of fostering long-term financial growth and protecting natural environments. Infrastructure funding, financial incentives for businesses to adopt sustainable practices, and publicity campaigns for sustainable tourism hotspots are all examples of the types of help that can be provided. Costa Rica is a good example of a country that has successfully promoted ecotourism as a means to support conservation efforts; the country now has more than 25% of its land area set aside as protected areas.

Comparative Adjacent Table

Ecotourism Market:

Attributes Ecotourism Market
CAGR (2023 to 2033) 15%
Market Value (2026) US$ 90.95 billion
Growth Factor Increasing demand for authentic and local travel experiences
Opportunity Opportunities to support local communities and conservation efforts
Restraints Limited consumer awareness and understanding of what constitutes "sustainable" travel experiences

Medical Tourism Market:

Attributes Medical Tourism Market
CAGR (2023 to 2033) 32.51%
Market Value (2026) US$ 117.23 billion
Growth Factor Growing awareness of the availability of medical tourism services
Opportunity Increased market demand for medical tourism services
Restraints Lack of regulatory oversight and standardization in some countries

Tourism Security Market:

Attributes Tourism Security Market
CAGR (2023 to 2033) 8.7%
Market Value (2026) US$ 11,378.2 million
Growth Factor Increasing awareness of the risks and threats to tourism security, including terrorism, crime, natural disasters, and health crises
Opportunity Potential for increased revenue for security providers and equipment manufacturers in the tourism industry
Restraints Limited resources and capacity in some tourism destinations to effectively manage and respond to security risks and threats
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Sudip Saha

Principal Consultant

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How is Eco-longing Tourism Contributing Towards Ecotourism Market Growth?

Tourists can enjoy Eco tours in many forms. There are many ways to make the trip more sustainable. For instance, eco-lodging tourism is expanding its penetration in the market. Eco-tourists choose accommodations that are built by keeping sustainability and environment-friendly attributes in mind. In eco-lodging tourism, one can enjoy staying at various locations from eco-resorts to natural settings or from hostels to hotels made with sustainable materials. Even there is a good opportunity for them to enjoy various ecotourism activities such as hiking, kayaking, or bird watching for the tourists.

People are better aware of sustainable tourism owing to improved access to information via the Internet and various awareness campaigns launched by governments. Ecotourism allows the preservation of the natural environment while facilitating sustainable development for the local communities.

Also, many countries are converting their respective cities into sustainable tourism destinations that not only generate job opportunities but also preserve nature, local culture, and wildlife. Examples of some of these are Dubai, Doha, and Manama.

In the coming years, the demand for eco-longing tourism is expected to rise, creating a conducive environment for ecotourism market growth.

How Will Improvement in Regional Infrastructure Drive Ecotourism Industry?

Many countries such as the United Kingdom, UAE, the USA, Qatar, France, Oman, and others are investing in upgrading their airports to prepare for the arrival/departure of a large number of tourists in the future.

Moreover, these countries have been working to restore some of their heritage sites, along with infrastructure. Art galleries in Qatar and the UAE have also been working on bringing novel works and exhibits. Such types of developments are intended to attract tourists and are expected to aid the ecotourism market growth.

Historical sites are among the most popular attractions for eco-tourists. The Saudi Geological Survey revealed that some of the historical caves in the region are 30 million years old. 250 caves have been discovered in Saudi Arabia, which is propelling sustainable tourism in the country.

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How are the Public Transportation and Security Challenges Affecting the Growth of the Ecotourism Market?

Public transport systems in many countries are inferior as compared to developed countries. However, the counties like Saudi Arabia, Qatar, Oman, and others are working to address this issue through some large-scale investments.

On the other hand, security challenges remain the key concerns for these countries. However, the governments of many nations have started addressing this issue since it directly affects the number of tourists visiting the county.

Ecotourism Market Country-wise Insights

What is the United States and Canada Ecotourism Market Outlook?

As per the FMI analysis, North America is dominating the global ecotourism market space and is anticipated to continue leading throughout the forecast period. Ecotourism in American countries like the USA and Canada is a large sector that serves thousands of local and international Eco-tourists throughout the year. Eco-tourists visit the United States. to see historic landmarks, entertainment venues, natural wonders, and national parks like Wrangell-St. Elias National Park & Preserve.

Furthermore, the USA and Canada are developed countries and the per capita income of the people is high. Besides this, both USA and Canadian citizens are highly aware of the benefits of ecotourism. So, a large number of people can afford to travel to a foreign land. Moreover, principles and behaviors of sustainable tourism are slowly becoming more widespread in the USA.

The USA has many Eco tourist attractions, as the country has a long tradition of ecotourism on public and private lands and waters from coast to coast. In the USA, people can enjoy the sunny beach on one side of the country, while ice-covered mountains are on the other side of the country at the same point in time.

What makes Europe a Key Ecotourism Market?

Germany, France, Belgium, the Netherlands, Poland, and the Czech Republic have a significant share of outbound trips with nature and ecology as the primary attractions. These countries are considered the most relevant ecotourism markets in Europe.

The demand for ecotourism is high and is likely to continue to grow in the region as Europe is famous for historical monuments, universities, museums, and spectacular cities. Not only is ecotourism increasing in the region but also the interest of people towards sustainable accommodation is growing.

For instance, as per booking.com interest people in sustainable accommodation increased from 65% in 2017 to 68% in 2018. This gives the opportunity to the key players in the hospitality sector to remodify their facilities and attract more eco-tourists.

What will India Ecotourism Market Fare?

Ecotourism plays a vital role in sustainable development in the country. Ecotourism stimulates economic growth. It works as a catalyst, improving the economy of the country. In India, sustainable tourism provides jobs to the local people and helps in the reduction of the carbon footprint. National parks, green spaces, and wildlife sanctuaries in India have emerged as key destinations for sustainable tourism internationally.

Ecotourism is a thriving industry in the country as the regional government passes budgets to save the resplendent natural beauty. India has several zoological parks, lush green jungles, wildlife sanctuaries, biological parks, mighty mountains, and tea plantations in its kitty, which is likely to help in the growth of the ecotourism market.

Ecotourism Market Category-wise Insights

Which Ecotourism Type is More Preferred Worldwide?

The nature & wildlife type ecotourism market is expected to register high growth during the forecast period as this type of tour is most common among people. Nature & wildlife tourists are taking part in excursions to exotic and endangered areas intending to increase awareness about nature and support conservation. Nature tourism also involves many adventure activities like treks in which hiking, rock climbing, rafting, caving, sailing, bird watching and swimming, etc.

Which Age Group is More Likely to Register High Ecotourism Demand?

The number of eco-tourists in the age group of 26-35 years is likely to increase significantly. People within this age group are likely to change their traveling behavior. They prefer green and low-carbon footprint holidays.

Millennials as a generation are more conscious regarding the importance of sustainable tourism practices. High demand for sustainable accommodation to reduce the environmental impact of tourism and adoption of best green practices are more common among tourists aged 25 years to 35 years.

Which Tourist Type Will Account for Maximum Ecotourism Market Share?

In terms of tourist type, outbound or international travelling is more preferred in the market. Nowadays the tour and travel market is awash with convenient plane, train, bus tickets, and travel packages. Furthermore, many people like to travel abroad to interact with people of different cultures, nationalities, and religions. This helps people to learn new languages, cultures, and many more things with new connections.

Ecotourism Market Competitive Landscape

Market players are adopting various strategies to navigate through a highly competitive environment. With an aim to gain a competitive edge, some of the leading ecotourism market players are focusing on mergers and acquisitions. Companies are also actively engaging in strategic collaborations and partnerships to gain a competitive advantage.

For instance, Big Five Tours & Expeditions Inc. was incorporated in Nairobi, Kenya, and thereafter shifted its head office from Kenya to Florida, USA. The company offers customized luxury, and adventure tours for travelers around the globe. The company also launched several websites for sustainable travel around the world, which include galapagos.com (Latin America), safaritours.com (Africa), and visibleasia.com (Asia).

How can Manufacturers/Service Providers Scale their Businesses in the Ecotourism Market?

Establish partnerships with local communities and conservation organizations:

  • This can help to build trust with local stakeholders and ensure that ecotourism activities are aligned with the needs and values of the community.
  • By working with conservation organizations, manufacturers and service providers can promote conservation efforts and create unique sustainable tourism experiences that highlight the natural environment and wildlife.

Focus on sustainable transport options:

  • Promoting sustainable transport options such as electric vehicles, bicycles or public transport could help reduce the carbon footprint and make the tour more attractive to eco-conscious travelers.

Offer educational and cultural experiences:

  • Offering educational and cultural experiences like local cooking classes, language classes, or visiting cultural landmarks can help travelers to gain deeper insights into the destination and foster a connection with the local community.

Implement responsible tourism practices:

  • To promote responsible travel practices, manufacturers and service providers should aim to minimize their environmental impact, support local communities, and promote conservation efforts.
  • This can include reducing waste and emissions, supporting local businesses, and engaging in responsible travel wildlife viewing practices.

Leverage technology:

  • Manufacturers and service providers can leverage technology such as virtual reality, augmented reality, or 360-degree videos to provide a more immersive experience for potential customers.
  • They can also use data analytics to gain insights into customer preferences and behavior, which can inform product and service development.

Key Segments

By Type:

  • Nature & Wildlife
  • Cultural
  • Rural

By Tour Type:

  • Independent Traveler
  • Tour Group
  • Package Traveler

By Tourist Type:

  • Domestic
  • International

By Consumer Orientation:

  • Men
  • Women
  • Children

By Age Group:

  • 15 to 25 Years
  • 26 to 35 Years
  • 36 to 45 Years
  • 46 to 55 Years
  • 56 to 65 Years
  • 66 to 75 Years

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa

Frequently Asked Questions

What is the Current Valuation of the Ecotourism Market?

The market is valued at US$ 22.48 billion in 2023.

What is the Growth Forecast for Ecotourism Market?

The market is forecast to register a CAGR of 15% through 2033.

Which Ecotourism Type is Globally Preferred?

Nature & wildlife type ecotourism market is widely preferred.

What is the Projected Size of the Market by 2033?

The global market size will reach US$ 90.95 by 2033.

Which Age Group is More Likely to Register High Ecotourism Demand?

The age group of 26 to 35 years is likely to register high demand.

Table of Content

1. Executive Summary | Ecotourism Market 

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Type, 2023 to 2033

        5.3.1. Nature & Wildlife

        5.3.2. Cultural

        5.3.3. Rural

    5.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Tour Type

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Tour Type, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Tour Type, 2023 to 2033

        6.3.1. Independent Traveller

        6.3.2. Tour Group

        6.3.3. Package Traveller

    6.4. Y-o-Y Growth Trend Analysis By Tour Type, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Tour Type, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Tourist Type

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) Analysis By Tourist Type, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Tourist Type, 2023 to 2033

        7.3.1. Domestic

        7.3.2. International

    7.4. Y-o-Y Growth Trend Analysis By Tourist Type, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Tourist Type, 2023 to 2033

8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Consumer Orientation

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) Analysis By Consumer Orientation, 2018 to 2022

    8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Consumer Orientation, 2023 to 2033

        8.3.1. Men

        8.3.2. Women

        8.3.3. Children

    8.4. Y-o-Y Growth Trend Analysis By Consumer Orientation, 2018 to 2022

    8.5. Absolute $ Opportunity Analysis By Consumer Orientation, 2023 to 2033

9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Age Group

    9.1. Introduction / Key Findings

    9.2. Historical Market Size Value (US$ Million) Analysis By Age Group, 2018 to 2022

    9.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Age Group, 2023 to 2033

        9.3.1. 15-25 Years

        9.3.2. 26-35 Years

        9.3.3. 36-45 Years

        9.3.4. 46-55 Years

        9.3.5. 56-65 Years

        9.3.6. 66-75 Years

    9.4. Y-o-Y Growth Trend Analysis By Age Group, 2018 to 2022

    9.5. Absolute $ Opportunity Analysis By Age Group, 2023 to 2033

10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    10.1. Introduction

    10.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022

    10.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033

        10.3.1. North America

        10.3.2. Latin America

        10.3.3. Europe

        10.3.4. South Asia

        10.3.5. East Asia

        10.3.6. Oceania

        10.3.7. MEA

    10.4. Market Attractiveness Analysis By Region

11. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. The USA

            11.2.1.2. Canada

        11.2.2. By Type

        11.2.3. By Tour Type

        11.2.4. By Tourist Type

        11.2.5. By Consumer Orientation

        11.2.6. By Age Group

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Type

        11.3.3. By Tour Type

        11.3.4. By Tourist Type

        11.3.5. By Consumer Orientation

        11.3.6. By Age Group

    11.4. Key Takeaways

12. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. Brazil

            12.2.1.2. Mexico

            12.2.1.3. Rest of Latin America

        12.2.2. By Type

        12.2.3. By Tour Type

        12.2.4. By Tourist Type

        12.2.5. By Consumer Orientation

        12.2.6. By Age Group

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Type

        12.3.3. By Tour Type

        12.3.4. By Tourist Type

        12.3.5. By Consumer Orientation

        12.3.6. By Age Group

    12.4. Key Takeaways

13. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. Germany

            13.2.1.2. United Kingdom

            13.2.1.3. France

            13.2.1.4. Spain

            13.2.1.5. Italy

            13.2.1.6. Rest of Europe

        13.2.2. By Type

        13.2.3. By Tour Type

        13.2.4. By Tourist Type

        13.2.5. By Consumer Orientation

        13.2.6. By Age Group

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Type

        13.3.3. By Tour Type

        13.3.4. By Tourist Type

        13.3.5. By Consumer Orientation

        13.3.6. By Age Group

    13.4. Key Takeaways

14. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. India

            14.2.1.2. Malaysia

            14.2.1.3. Singapore

            14.2.1.4. Thailand

            14.2.1.5. Rest of South Asia

        14.2.2. By Type

        14.2.3. By Tour Type

        14.2.4. By Tourist Type

        14.2.5. By Consumer Orientation

        14.2.6. By Age Group

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Type

        14.3.3. By Tour Type

        14.3.4. By Tourist Type

        14.3.5. By Consumer Orientation

        14.3.6. By Age Group

    14.4. Key Takeaways

15. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Country

            15.2.1.1. China

            15.2.1.2. Japan

            15.2.1.3. South Korea

        15.2.2. By Type

        15.2.3. By Tour Type

        15.2.4. By Tourist Type

        15.2.5. By Consumer Orientation

        15.2.6. By Age Group

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Type

        15.3.3. By Tour Type

        15.3.4. By Tourist Type

        15.3.5. By Consumer Orientation

        15.3.6. By Age Group

    15.4. Key Takeaways

16. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    16.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    16.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        16.2.1. By Country

            16.2.1.1. Australia

            16.2.1.2. New Zealand

        16.2.2. By Type

        16.2.3. By Tour Type

        16.2.4. By Tourist Type

        16.2.5. By Consumer Orientation

        16.2.6. By Age Group

    16.3. Market Attractiveness Analysis

        16.3.1. By Country

        16.3.2. By Type

        16.3.3. By Tour Type

        16.3.4. By Tourist Type

        16.3.5. By Consumer Orientation

        16.3.6. By Age Group

    16.4. Key Takeaways

17. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    17.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    17.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        17.2.1. By Country

            17.2.1.1. GCC Countries

            17.2.1.2. South Africa

            17.2.1.3. Israel

            17.2.1.4. Rest of MEA

        17.2.2. By Type

        17.2.3. By Tour Type

        17.2.4. By Tourist Type

        17.2.5. By Consumer Orientation

        17.2.6. By Age Group

    17.3. Market Attractiveness Analysis

        17.3.1. By Country

        17.3.2. By Type

        17.3.3. By Tour Type

        17.3.4. By Tourist Type

        17.3.5. By Consumer Orientation

        17.3.6. By Age Group

    17.4. Key Takeaways

18. Key Countries Market Analysis

    18.1. USA

        18.1.1. Pricing Analysis

        18.1.2. Market Share Analysis, 2022

            18.1.2.1. By Type

            18.1.2.2. By Tour Type

            18.1.2.3. By Tourist Type

            18.1.2.4. By Consumer Orientation

            18.1.2.5. By Age Group

    18.2. Canada

        18.2.1. Pricing Analysis

        18.2.2. Market Share Analysis, 2022

            18.2.2.1. By Type

            18.2.2.2. By Tour Type

            18.2.2.3. By Tourist Type

            18.2.2.4. By Consumer Orientation

            18.2.2.5. By Age Group

    18.3. Brazil

        18.3.1. Pricing Analysis

        18.3.2. Market Share Analysis, 2022

            18.3.2.1. By Type

            18.3.2.2. By Tour Type

            18.3.2.3. By Tourist Type

            18.3.2.4. By Consumer Orientation

            18.3.2.5. By Age Group

    18.4. Mexico

        18.4.1. Pricing Analysis

        18.4.2. Market Share Analysis, 2022

            18.4.2.1. By Type

            18.4.2.2. By Tour Type

            18.4.2.3. By Tourist Type

            18.4.2.4. By Consumer Orientation

            18.4.2.5. By Age Group

    18.5. Germany

        18.5.1. Pricing Analysis

        18.5.2. Market Share Analysis, 2022

            18.5.2.1. By Type

            18.5.2.2. By Tour Type

            18.5.2.3. By Tourist Type

            18.5.2.4. By Consumer Orientation

            18.5.2.5. By Age Group

    18.6. United Kingdom

        18.6.1. Pricing Analysis

        18.6.2. Market Share Analysis, 2022

            18.6.2.1. By Type

            18.6.2.2. By Tour Type

            18.6.2.3. By Tourist Type

            18.6.2.4. By Consumer Orientation

            18.6.2.5. By Age Group

    18.7. France

        18.7.1. Pricing Analysis

        18.7.2. Market Share Analysis, 2022

            18.7.2.1. By Type

            18.7.2.2. By Tour Type

            18.7.2.3. By Tourist Type

            18.7.2.4. By Consumer Orientation

            18.7.2.5. By Age Group

    18.8. Spain

        18.8.1. Pricing Analysis

        18.8.2. Market Share Analysis, 2022

            18.8.2.1. By Type

            18.8.2.2. By Tour Type

            18.8.2.3. By Tourist Type

            18.8.2.4. By Consumer Orientation

            18.8.2.5. By Age Group

    18.9. Italy

        18.9.1. Pricing Analysis

        18.9.2. Market Share Analysis, 2022

            18.9.2.1. By Type

            18.9.2.2. By Tour Type

            18.9.2.3. By Tourist Type

            18.9.2.4. By Consumer Orientation

            18.9.2.5. By Age Group

    18.10. India

        18.10.1. Pricing Analysis

        18.10.2. Market Share Analysis, 2022

            18.10.2.1. By Type

            18.10.2.2. By Tour Type

            18.10.2.3. By Tourist Type

            18.10.2.4. By Consumer Orientation

            18.10.2.5. By Age Group

    18.11. Malaysia

        18.11.1. Pricing Analysis

        18.11.2. Market Share Analysis, 2022

            18.11.2.1. By Type

            18.11.2.2. By Tour Type

            18.11.2.3. By Tourist Type

            18.11.2.4. By Consumer Orientation

            18.11.2.5. By Age Group

    18.12. Singapore

        18.12.1. Pricing Analysis

        18.12.2. Market Share Analysis, 2022

            18.12.2.1. By Type

            18.12.2.2. By Tour Type

            18.12.2.3. By Tourist Type

            18.12.2.4. By Consumer Orientation

            18.12.2.5. By Age Group

    18.13. Thailand

        18.13.1. Pricing Analysis

        18.13.2. Market Share Analysis, 2022

            18.13.2.1. By Type

            18.13.2.2. By Tour Type

            18.13.2.3. By Tourist Type

            18.13.2.4. By Consumer Orientation

            18.13.2.5. By Age Group

    18.14. China

        18.14.1. Pricing Analysis

        18.14.2. Market Share Analysis, 2022

            18.14.2.1. By Type

            18.14.2.2. By Tour Type

            18.14.2.3. By Tourist Type

            18.14.2.4. By Consumer Orientation

            18.14.2.5. By Age Group

    18.15. Japan

        18.15.1. Pricing Analysis

        18.15.2. Market Share Analysis, 2022

            18.15.2.1. By Type

            18.15.2.2. By Tour Type

            18.15.2.3. By Tourist Type

            18.15.2.4. By Consumer Orientation

            18.15.2.5. By Age Group

    18.16. South Korea

        18.16.1. Pricing Analysis

        18.16.2. Market Share Analysis, 2022

            18.16.2.1. By Type

            18.16.2.2. By Tour Type

            18.16.2.3. By Tourist Type

            18.16.2.4. By Consumer Orientation

            18.16.2.5. By Age Group

    18.17. Australia

        18.17.1. Pricing Analysis

        18.17.2. Market Share Analysis, 2022

            18.17.2.1. By Type

            18.17.2.2. By Tour Type

            18.17.2.3. By Tourist Type

            18.17.2.4. By Consumer Orientation

            18.17.2.5. By Age Group

    18.18. New Zealand

        18.18.1. Pricing Analysis

        18.18.2. Market Share Analysis, 2022

            18.18.2.1. By Type

            18.18.2.2. By Tour Type

            18.18.2.3. By Tourist Type

            18.18.2.4. By Consumer Orientation

            18.18.2.5. By Age Group

    18.19. GCC Countries

        18.19.1. Pricing Analysis

        18.19.2. Market Share Analysis, 2022

            18.19.2.1. By Type

            18.19.2.2. By Tour Type

            18.19.2.3. By Tourist Type

            18.19.2.4. By Consumer Orientation

            18.19.2.5. By Age Group

    18.20. South Africa

        18.20.1. Pricing Analysis

        18.20.2. Market Share Analysis, 2022

            18.20.2.1. By Type

            18.20.2.2. By Tour Type

            18.20.2.3. By Tourist Type

            18.20.2.4. By Consumer Orientation

            18.20.2.5. By Age Group

    18.21. Israel

        18.21.1. Pricing Analysis

        18.21.2. Market Share Analysis, 2022

            18.21.2.1. By Type

            18.21.2.2. By Tour Type

            18.21.2.3. By Tourist Type

            18.21.2.4. By Consumer Orientation

            18.21.2.5. By Age Group

19. Market Structure Analysis

    19.1. Competition Dashboard

    19.2. Competition Benchmarking

    19.3. Market Share Analysis of Top Players

        19.3.1. By Regional

        19.3.2. By Type

        19.3.3. By Tour Type

        19.3.4. By Tourist Type

        19.3.5. By Consumer Orientation

        19.3.6. By Age Group

20. Competition Analysis

    20.1. Competition Deep Dive

        20.1.1. Eco Travel and Tourism LLC

            20.1.1.1. Overview

            20.1.1.2. Product Portfolio

            20.1.1.3. Profitability by Market Segments

            20.1.1.4. Sales Footprint

            20.1.1.5. Strategy Overview

                20.1.1.5.1. Marketing Strategy

        20.1.2. Big Five Tours & Expeditions Inc.

            20.1.2.1. Overview

            20.1.2.2. Product Portfolio

            20.1.2.3. Profitability by Market Segments

            20.1.2.4. Sales Footprint

            20.1.2.5. Strategy Overview

                20.1.2.5.1. Marketing Strategy

        20.1.3. G Adventures

            20.1.3.1. Overview

            20.1.3.2. Product Portfolio

            20.1.3.3. Profitability by Market Segments

            20.1.3.4. Sales Footprint

            20.1.3.5. Strategy Overview

                20.1.3.5.1. Marketing Strategy

        20.1.4. Praxis Holidays LLP

            20.1.4.1. Overview

            20.1.4.2. Product Portfolio

            20.1.4.3. Profitability by Market Segments

            20.1.4.4. Sales Footprint

            20.1.4.5. Strategy Overview

                20.1.4.5.1. Marketing Strategy

        20.1.5. Greenloons LLC

            20.1.5.1. Overview

            20.1.5.2. Product Portfolio

            20.1.5.3. Profitability by Market Segments

            20.1.5.4. Sales Footprint

            20.1.5.5. Strategy Overview

                20.1.5.5.1. Marketing Strategy

        20.1.6. Responsible Travel

            20.1.6.1. Overview

            20.1.6.2. Product Portfolio

            20.1.6.3. Profitability by Market Segments

            20.1.6.4. Sales Footprint

            20.1.6.5. Strategy Overview

                20.1.6.5.1. Marketing Strategy

        20.1.7. Steppes Travel

            20.1.7.1. Overview

            20.1.7.2. Product Portfolio

            20.1.7.3. Profitability by Market Segments

            20.1.7.4. Sales Footprint

            20.1.7.5. Strategy Overview

                20.1.7.5.1. Marketing Strategy

        20.1.8. Windmill Holidays

            20.1.8.1. Overview

            20.1.8.2. Product Portfolio

            20.1.8.3. Profitability by Market Segments

            20.1.8.4. Sales Footprint

            20.1.8.5. Strategy Overview

                20.1.8.5.1. Marketing Strategy

        20.1.9. Frosch International Travel

            20.1.9.1. Overview

            20.1.9.2. Product Portfolio

            20.1.9.3. Profitability by Market Segments

            20.1.9.4. Sales Footprint

            20.1.9.5. Strategy Overview

                20.1.9.5.1. Marketing Strategy

        20.1.10. Aracari

            20.1.10.1. Overview

            20.1.10.2. Product Portfolio

            20.1.10.3. Profitability by Market Segments

            20.1.10.4. Sales Footprint

            20.1.10.5. Strategy Overview

                20.1.10.5.1. Marketing Strategy

        20.1.11. Midnight Sun Travel

            20.1.11.1. Overview

            20.1.11.2. Product Portfolio

            20.1.11.3. Profitability by Market Segments

            20.1.11.4. Sales Footprint

            20.1.11.5. Strategy Overview

                20.1.11.5.1. Marketing Strategy

        20.1.12. Adventure Alternative Ltd

            20.1.12.1. Overview

            20.1.12.2. Product Portfolio

            20.1.12.3. Profitability by Market Segments

            20.1.12.4. Sales Footprint

            20.1.12.5. Strategy Overview

                20.1.12.5.1. Marketing Strategy

        20.1.13. Farhat Tours & Transfers S.P.C.

            20.1.13.1. Overview

            20.1.13.2. Product Portfolio

            20.1.13.3. Profitability by Market Segments

            20.1.13.4. Sales Footprint

            20.1.13.5. Strategy Overview

                20.1.13.5.1. Marketing Strategy

        20.1.14. Tropical Rainforest Education and Exploration

            20.1.14.1. Overview

            20.1.14.2. Product Portfolio

            20.1.14.3. Profitability by Market Segments

            20.1.14.4. Sales Footprint

            20.1.14.5. Strategy Overview

                20.1.14.5.1. Marketing Strategy

        20.1.15. Intrepid Travel

            20.1.15.1. Overview

            20.1.15.2. Product Portfolio

            20.1.15.3. Profitability by Market Segments

            20.1.15.4. Sales Footprint

            20.1.15.5. Strategy Overview

                20.1.15.5.1. Marketing Strategy

        20.1.16. GeTS Holidays

            20.1.16.1. Overview

            20.1.16.2. Product Portfolio

            20.1.16.3. Profitability by Market Segments

            20.1.16.4. Sales Footprint

            20.1.16.5. Strategy Overview

                20.1.16.5.1. Marketing Strategy

        20.1.17. Royal Arabian Destination Management

            20.1.17.1. Overview

            20.1.17.2. Product Portfolio

            20.1.17.3. Profitability by Market Segments

            20.1.17.4. Sales Footprint

            20.1.17.5. Strategy Overview

                20.1.17.5.1. Marketing Strategy

        20.1.18. TRUE ECUADOR TRAVEL

            20.1.18.1. Overview

            20.1.18.2. Product Portfolio

            20.1.18.3. Profitability by Market Segments

            20.1.18.4. Sales Footprint

            20.1.18.5. Strategy Overview

                20.1.18.5.1. Marketing Strategy

        20.1.19. Great Canadian Trails

            20.1.19.1. Overview

            20.1.19.2. Product Portfolio

            20.1.19.3. Profitability by Market Segments

            20.1.19.4. Sales Footprint

            20.1.19.5. Strategy Overview

                20.1.19.5.1. Marketing Strategy

21. Assumptions & Acronyms Used

22. Research Methodology

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