Global Sustainable Tourism Market Outlook for 2024 to 2034

The global sustainable tourism market value is estimated to be US$ 1,511,465.9 million in 2024 according to the updated industry analysis report. Consequently, the share of the global sustainable tourism industry in the parent market (travel and tourism industry) is estimated to be at 2% to 5%.

Between 2024 and 2034, the global demand for sustainable tourism services is expected to exhibit a compound annual growth rate (CAGR) of 23.8%. The net revenue generated from this industry share is estimated to reach a value of nearly US$ 12,815,005 million by 2034.

Report Attribute Details
Sustainable Tourism Market Size (2024) US$ 1,511,465.9 million
Market Anticipated Forecast Value (2034) US$ 12,815,005 million
Market Projected Growth Rate (2024 to 2034) 23.8% CAGR

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Sustainable Tourism Market Trends & Analysis

  • Tourists in the 26 to 35 years age group are the prominent customers in the current sustainable tourism sector. The higher population of millennials and their increasing concern and care towards the environment has resulted in the growth of this age group in the sustainable tourism sector.
  • The increasing number of individual enthusiasts with the advent of social media channels has transformed the sustainable tourism sector. Blogging by independent travelers has gained prominence in recent years and is anticipated to drive the market through the forecast period.

Global Sustainable Tourism Market Historical Analysis Vs Forecast Outlook

The global sustainable tourism market was valued at US$ 2,200,800 million in 2019. Demand for sustainable tourism worldwide declined at a rate of -13.3% per year between 2019 and 2023. The overall market value was about US$ 1,244,535.6 million in 2023.

The traditional green tourism market witnessed a growth curve till 2019. The outbreak of the pandemic and various governmental restrictions in the tourism industry led to a decline in the year-on-year growth rate in 2020 and 2021 by a big margin. As a result, the historical market from 2019 to 2023 experienced a downfall leading to a negative CAGR.

The tourism industry in the post-pandemic period attracted a high number of investments in various tourist attractions across the globe. Subsequently, the increasing number of tourist arrivals and flocking to such destinations has restored the growth rate for the global ecological tourism market.

Attributes Details
Sustainable Tourism Market Value (2019) US$ 2,200,800 million
Market Revenue (2023) US$ 1,244,535.6 million
Market Historical Growth Rate (CAGR 2019 to 2023) -13.3% CAGR
Sudip Saha
Sudip Saha

Principal Consultant

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Opportunities and Challenges for the Global Sustainable Tourism Market Growth

Traditional tourism trends have resulted in the degradation of scenic attractions resulting in an increased ecological awareness regarding tourism activities at such destinations. The increasing fad of wildlife tourism and adventure tourism has also bolstered the concept of sustainability in the global tourism market.

Over-tourism through sustainable tourism facilities can pose negative environmental as well as social impacts. Cheap flights, easy accommodation, and enthusiastic and digitally driven customers are anticipated to result in over-tourism at hotspot locations. In terms of environmental impact, over-tourism results in an increase in water consumption, air pollution, litter, and waste in tourism destinations.

Country-wise Insights

The table below lists the countries with higher scope of growth for sustainable tourism solutions and service providers.

Regional Market Comparison CAGR (2024 to 2034)
United States 8%
Germany 4.8%
United Kingdom 5.5%
India 27.1%
China 24.9%

Scope for Sustainable Tourism Service Providers is higher in the United States

Demand for sustainable tourism services in the United States is expected to rise at a rate of 8% from 2024 to 2034.

  • A greater number of scenic locations are available in the vast expanse of the United States.
  • The provision of the best accommodation and safety facilities in the country is also expected to attract more visitors.

Higher Environmental Concerns are Driving Sustainability in the United Kingdom Tourism Market

The sustainable tourism market sector of the United Kingdom is expected to expand at a rate of 5.5% through the projected years.

  • A higher emphasis on sustainable practices in every aspect of the life of European citizens is propelling the market in the United Kingdom.
  • Government initiatives for conserving natural heritage and biodiversity, preserving vital ecological processes, and utilizing resources as efficiently as possible.

China Strives to Profit out of Current Sustainable Tourism Wave

China is to witness a year-on-year growth rate of 24.9% in the adoption of sustainable tourism practices through the projected years.

  • The huge population base is expected to keep the sustainable tourism sector profitable in the country.
  • The constant development of the nature-based tourism market in the country has determined positive impacts on the economic growth and expansion of many related industries.

The sustainable Tourism Sector is Impacting the German economy

The sustainable tourism industry of Germany is projected to grow at a rate of 4.8% between 2024 and 2034.

  • Government initiatives for sustainable tourism recognizing its positive effects on the German economy and society.
  • Historical and natural heritage sites in Germany are currently being taken over by chain stores eateries, and tourist accommodations.

Sustainable Tourism is becoming an Important Practice in India

The sustainable tourism market services are expected to rise at a rate of 27.1% in India through the projected years.

  • India is a prominent country in the South Asia region that is aimed at achieving sustainable tourism owing to its varied cultural and regional practices.
  • Cheap flights and budget-friendly tours are attracting more tourists from abroad.

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Category-wise Insights

Nature-based or Green Tourism is Preferred More by People

Based on type, the green tourism segment is likely to capture 35.7% of the total market revenue in 2024.

Attributes Details
Top Type segment Green Tourism
Market Share in 2024 35.7% CAGR
  • The quest to explore unknown areas has pushed independent travelers to visit natural and remote areas.
  • Various initiatives by the regional governments in developing local tourism have contributed significantly towards the growth of green tourism.

Phone Booking Channels are mostly preferred by Tourists

The phone booking channel holds a significant share of the market and is estimated to account for 35.7% of revenue in 2024. However, the online booking segment is anticipated to take over the phone booking channel during the forecast period.

Attributes Details
Top Booking Channel segment Phone Booking
Market Share in 2024 39.4% CAGR
  • Phone booking provides the ease of usability and the privilege of transparent communication with the service provider.
  • Online booking is another segment that is gaining prominence among the booking channels due to its ability to showcase and experience the venues virtually.

Competitive Landscape for Sustainable Tourism Market

The overall market is diversified as the nature-based tourism business depends on the spread of ecology in different regions. Leading market players are principally engaged in establishing a new standard for sustainable tourism. Meanwhile, the emerging market players are using various promotional strategies for the same, such as reporting sustainability methods, practices, and resources to the Global Sustainable Tourism Council.

Recent Developments in the Global Sustainable Tourism Market

  • In November 2021, Atout France joined the UNESCO Sustainable Travel Pledge. This development was part of the organization's commitment to preserve the environment, regional cultures, and the people who rely on travel for their well-being.
  • In September 2022, EasyJet Holidays debuted a new line of "eco-certified" items in collaboration with the GSTC. The company is facilitating environmentally conscious travel decisions for its clientele by featuring a new line of "eco-certified" items on its website. All the hotels in the collection are certified or have fulfilled GSTC-recognized hotel requirements that can be distinguished by a green leaf design. Visitors can also choose the ideal vacation by using a new website dubbed "sustainable holidays," which shows them whether hotels have sustainability certification.

Key Players Profiled in the Sustainable Tourism Market Report

  • Bouteco
  • Kind Traveler
  • Responsible Travel
  • Wild Frontiers Adventures Travel
  • Wilderness Holding Limited
  • Beyonder Experiences
  • Undiscovered Mountains
  • Gondwana Ecotours
  • Row Adventures
  • Natural Habitat Adventures
  • Cheeseman’s Ecological Safaris
  • Sustainable Travel International
  • NATIVE TOURS, Inc.

Key Coverage in the Sustainable Tourism Market Report

  • Adjacent study on low-impact tourism market and ethical tourism market.
  • Elaborate study on India sustainable tourism industry size.
  • Sustainable tourism development in Middle East and Africa.

Sustainable Tourism Market Report Scope

Attribute Details
Estimated Market Size (2024) US$ 1,511,465.9 million
Projected Market Size (2034) US$ 12,815,005 million
Anticipated Growth Rate (2024 to 2034) 23.8%
Forecast Period 2024 to 2034
Historical Data Available for 2019 to 2023
Market Analysis US$ million or billion for Value and Units for Volume
Key Regions Covered North America; Latin America; Europe; Middle East & Africa (MEA); East Asia; South Asia and Oceania
Key Countries Covered United States, Canada, Brazil, Mexico, Germany, Spain, Italy, France, United Kingdom, Russia, China, India, Australia & New Zealand, GCC Countries, and South Africa
Key Segments Covered By Type, By Booking Channel, By Consumer Orientation, By Tourism Type, By Tourist Type, By Age Group, and By Region
Key Companies Profiled Bouteco; Kind Traveler; Responsible Travel; Wild Frontiers Adventures Travel; Wilderness Holding Limited; Beyonder Experiences; Undiscovered Mountains; Gondwana Ecotours; Row Adventures; Natural Habitat Adventures; Cheeseman’s Ecological Safaris; Sustainable Travel International; NATIVE TOURS, Inc.
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Key Segments Covered by Sustainable Tourism Industry Survey Report

By Type:

  • Ecological Tourism
  • Eco Tourism or Green Tourism
  • Soft Tourism
  • Community Tourism

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In Person Booking

By Consumer Orientation:

  • Men
  • Women

By Tourism Type:

  • Domestic
  • International

By Tourist Type:

  • Independent Traveler
  • Tour Group
  • Package Traveler

By Age Group:

  • 15 to 25 Years
  • 26 to 35 Years
  • 36 to 45 Years
  • 46 to 55 Years
  • 66 to 75 Years

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia and Pacific
  • Middle East and Africa (MEA)

Frequently Asked Questions

How Big is the Global Sustainable Tourism Market Currently?

The global sustainable tourism market is estimated to be around US$ 1,511,465.9 million in 2024.

What is the Growth Outlook of the Sustainable Tourism Market?

The global sustainable tourism market is to grow at 23.8% during the forecast period.

What is the projected Value of Sustainable Tourism Market by 2034?

The global sustainable tourism market is predicted to be valued at US$ 12,815,005 million by 2034.

What was the Historical Size of the Sustainable Tourism Market?

The global sustainable tourism market was valued at US$ 2,200,800 million in 2019.

Which Regional Sustainable Tourism Market has the Highest Growth Potential?

India is predicted to witness a CAGR of 27.1% in adoption of sustainable tourism through 2034.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Investment Feasibility Matrix
    3.5. PESTLE and Porter’s Analysis
    3.6. Regulatory Landscape
        3.6.1. By Key Regions
        3.6.2. By Key Countries
    3.7. Regional Parent Market Outlook
4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
    4.1. Historical Market Size Value (US$ Million) Analysis, 2019 to 2023
    4.2. Current and Future Market Size Value (US$ Million) Projections, 2024 to 2034
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) Analysis By Type, 2019 to 2023
    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Type, 2024 to 2034
        5.3.1. Ecological Tourism
        5.3.2. Eco Tourism/ Green Tourism
        5.3.3. Soft Tourism
        5.3.4. Community Tourism
    5.4. Y-o-Y Growth Trend Analysis By Type, 2019 to 2023
    5.5. Absolute $ Opportunity Analysis By Type, 2024 to 2034
6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Booking Channel
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) Analysis By Booking Channel, 2019 to 2023
    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Booking Channel, 2024 to 2034
        6.3.1. Phone Booking
        6.3.2. Online Booking
        6.3.3. In Person Booking
    6.4. Y-o-Y Growth Trend Analysis By Booking Channel, 2019 to 2023
    6.5. Absolute $ Opportunity Analysis By Booking Channel, 2024 to 2034
7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Consumer Orientation
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) Analysis By Consumer Orientation, 2019 to 2023
    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Consumer Orientation, 2024 to 2034
        7.3.1. Men
        7.3.2. Women
    7.4. Y-o-Y Growth Trend Analysis By Consumer Orientation, 2019 to 2023
    7.5. Absolute $ Opportunity Analysis By Consumer Orientation, 2024 to 2034
8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Tourism Type
    8.1. Introduction / Key Findings
    8.2. Historical Market Size Value (US$ Million) Analysis By Tourism Type, 2019 to 2023
    8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Tourism Type, 2024 to 2034
        8.3.1. Domestic
        8.3.2. International
    8.4. Y-o-Y Growth Trend Analysis By Tourism Type, 2019 to 2023
    8.5. Absolute $ Opportunity Analysis By Tourism Type, 2024 to 2034
9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Tourist Type
    9.1. Introduction / Key Findings
    9.2. Historical Market Size Value (US$ Million) Analysis By Tourist Type, 2019 to 2023
    9.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Tourist Type, 2024 to 2034
        9.3.1. Independent Traveller
        9.3.2. Tour Group
        9.3.3. Package Traveller
    9.4. Y-o-Y Growth Trend Analysis By Tourist Type, 2019 to 2023
    9.5. Absolute $ Opportunity Analysis By Tourist Type, 2024 to 2034
10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Age Group
    10.1. Introduction / Key Findings
    10.2. Historical Market Size Value (US$ Million) Analysis By Age Group, 2019 to 2023
    10.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Age Group, 2024 to 2034
        10.3.1. 15-25 Years
        10.3.2. 26-35 Years
        10.3.3. 36-45 Years
        10.3.4. 46-55 Years
        10.3.5. 66-75 Years
    10.4. Y-o-Y Growth Trend Analysis By Age Group, 2019 to 2023
    10.5. Absolute $ Opportunity Analysis By Age Group, 2024 to 2034
11. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
    11.1. Introduction
    11.2. Historical Market Size Value (US$ Million) Analysis By Region, 2019 to 2023
    11.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2024 to 2034
        11.3.1. North America
        11.3.2. Latin America
        11.3.3. Western Europe
        11.3.4. Eastern Europe
        11.3.5. South Asia and Pacific
        11.3.6. East Asia
        11.3.7. Middle East and Africa
    11.4. Market Attractiveness Analysis By Region
12. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        12.2.1. By Country
            12.2.1.1. USA
            12.2.1.2. Canada
        12.2.2. By Type
        12.2.3. By Booking Channel
        12.2.4. By Consumer Orientation
        12.2.5. By Tourism Type
        12.2.6. By Tourist Type
        12.2.7. By Age Group
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Type
        12.3.3. By Booking Channel
        12.3.4. By Consumer Orientation
        12.3.5. By Tourism Type
        12.3.6. By Tourist Type
        12.3.7. By Age Group
    12.4. Key Takeaways
13. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        13.2.1. By Country
            13.2.1.1. Brazil
            13.2.1.2. Mexico
            13.2.1.3. Rest of Latin America
        13.2.2. By Type
        13.2.3. By Booking Channel
        13.2.4. By Consumer Orientation
        13.2.5. By Tourism Type
        13.2.6. By Tourist Type
        13.2.7. By Age Group
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Type
        13.3.3. By Booking Channel
        13.3.4. By Consumer Orientation
        13.3.5. By Tourism Type
        13.3.6. By Tourist Type
        13.3.7. By Age Group
    13.4. Key Takeaways
14. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        14.2.1. By Country
            14.2.1.1. Germany
            14.2.1.2. UK
            14.2.1.3. France
            14.2.1.4. Spain
            14.2.1.5. Italy
            14.2.1.6. Rest of Western Europe
        14.2.2. By Type
        14.2.3. By Booking Channel
        14.2.4. By Consumer Orientation
        14.2.5. By Tourism Type
        14.2.6. By Tourist Type
        14.2.7. By Age Group
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Type
        14.3.3. By Booking Channel
        14.3.4. By Consumer Orientation
        14.3.5. By Tourism Type
        14.3.6. By Tourist Type
        14.3.7. By Age Group
    14.4. Key Takeaways
15. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        15.2.1. By Country
            15.2.1.1. Poland
            15.2.1.2. Russia
            15.2.1.3. Czech Republic
            15.2.1.4. Romania
            15.2.1.5. Rest of Eastern Europe
        15.2.2. By Type
        15.2.3. By Booking Channel
        15.2.4. By Consumer Orientation
        15.2.5. By Tourism Type
        15.2.6. By Tourist Type
        15.2.7. By Age Group
    15.3. Market Attractiveness Analysis
        15.3.1. By Country
        15.3.2. By Type
        15.3.3. By Booking Channel
        15.3.4. By Consumer Orientation
        15.3.5. By Tourism Type
        15.3.6. By Tourist Type
        15.3.7. By Age Group
    15.4. Key Takeaways
16. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    16.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    16.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        16.2.1. By Country
            16.2.1.1. India
            16.2.1.2. Bangladesh
            16.2.1.3. Australia
            16.2.1.4. New Zealand
            16.2.1.5. Rest of South Asia and Pacific
        16.2.2. By Type
        16.2.3. By Booking Channel
        16.2.4. By Consumer Orientation
        16.2.5. By Tourism Type
        16.2.6. By Tourist Type
        16.2.7. By Age Group
    16.3. Market Attractiveness Analysis
        16.3.1. By Country
        16.3.2. By Type
        16.3.3. By Booking Channel
        16.3.4. By Consumer Orientation
        16.3.5. By Tourism Type
        16.3.6. By Tourist Type
        16.3.7. By Age Group
    16.4. Key Takeaways
17. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    17.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    17.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        17.2.1. By Country
            17.2.1.1. China
            17.2.1.2. Japan
            17.2.1.3. South Korea
        17.2.2. By Type
        17.2.3. By Booking Channel
        17.2.4. By Consumer Orientation
        17.2.5. By Tourism Type
        17.2.6. By Tourist Type
        17.2.7. By Age Group
    17.3. Market Attractiveness Analysis
        17.3.1. By Country
        17.3.2. By Type
        17.3.3. By Booking Channel
        17.3.4. By Consumer Orientation
        17.3.5. By Tourism Type
        17.3.6. By Tourist Type
        17.3.7. By Age Group
    17.4. Key Takeaways
18. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    18.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    18.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        18.2.1. By Country
            18.2.1.1. GCC Countries
            18.2.1.2. South Africa
            18.2.1.3. Israel
            18.2.1.4. Rest of MEA
        18.2.2. By Type
        18.2.3. By Booking Channel
        18.2.4. By Consumer Orientation
        18.2.5. By Tourism Type
        18.2.6. By Tourist Type
        18.2.7. By Age Group
    18.3. Market Attractiveness Analysis
        18.3.1. By Country
        18.3.2. By Type
        18.3.3. By Booking Channel
        18.3.4. By Consumer Orientation
        18.3.5. By Tourism Type
        18.3.6. By Tourist Type
        18.3.7. By Age Group
    18.4. Key Takeaways
19. Key Countries Market Analysis
    19.1. USA
        19.1.1. Market Share Analysis, 2023
            19.1.1.1. By Type
            19.1.1.2. By Booking Channel
            19.1.1.3. By Consumer Orientation
            19.1.1.4. By Tourism Type
            19.1.1.5. By Tourist Type
            19.1.1.6. By Age Group
    19.2. Canada
        19.2.1. Market Share Analysis, 2023
            19.2.1.1. By Type
            19.2.1.2. By Booking Channel
            19.2.1.3. By Consumer Orientation
            19.2.1.4. By Tourism Type
            19.2.1.5. By Tourist Type
            19.2.1.6. By Age Group
    19.3. Brazil
        19.3.1. Market Share Analysis, 2023
            19.3.1.1. By Type
            19.3.1.2. By Booking Channel
            19.3.1.3. By Consumer Orientation
            19.3.1.4. By Tourism Type
            19.3.1.5. By Tourist Type
            19.3.1.6. By Age Group
    19.4. Mexico
        19.4.1. Market Share Analysis, 2023
            19.4.1.1. By Type
            19.4.1.2. By Booking Channel
            19.4.1.3. By Consumer Orientation
            19.4.1.4. By Tourism Type
            19.4.1.5. By Tourist Type
            19.4.1.6. By Age Group
    19.5. Germany
        19.5.1. Market Share Analysis, 2023
            19.5.1.1. By Type
            19.5.1.2. By Booking Channel
            19.5.1.3. By Consumer Orientation
            19.5.1.4. By Tourism Type
            19.5.1.5. By Tourist Type
            19.5.1.6. By Age Group
    19.6. UK
        19.6.1. Market Share Analysis, 2023
            19.6.1.1. By Type
            19.6.1.2. By Booking Channel
            19.6.1.3. By Consumer Orientation
            19.6.1.4. By Tourism Type
            19.6.1.5. By Tourist Type
            19.6.1.6. By Age Group
    19.7. France
        19.7.1. Market Share Analysis, 2023
            19.7.1.1. By Type
            19.7.1.2. By Booking Channel
            19.7.1.3. By Consumer Orientation
            19.7.1.4. By Tourism Type
            19.7.1.5. By Tourist Type
            19.7.1.6. By Age Group
    19.8. Spain
        19.8.1. Market Share Analysis, 2023
            19.8.1.1. By Type
            19.8.1.2. By Booking Channel
            19.8.1.3. By Consumer Orientation
            19.8.1.4. By Tourism Type
            19.8.1.5. By Tourist Type
            19.8.1.6. By Age Group
    19.9. Italy
        19.9.1. Market Share Analysis, 2023
            19.9.1.1. By Type
            19.9.1.2. By Booking Channel
            19.9.1.3. By Consumer Orientation
            19.9.1.4. By Tourism Type
            19.9.1.5. By Tourist Type
            19.9.1.6. By Age Group
    19.10. Poland
        19.10.1. Market Share Analysis, 2023
            19.10.1.1. By Type
            19.10.1.2. By Booking Channel
            19.10.1.3. By Consumer Orientation
            19.10.1.4. By Tourism Type
            19.10.1.5. By Tourist Type
            19.10.1.6. By Age Group
    19.11. Russia
        19.11.1. Market Share Analysis, 2023
            19.11.1.1. By Type
            19.11.1.2. By Booking Channel
            19.11.1.3. By Consumer Orientation
            19.11.1.4. By Tourism Type
            19.11.1.5. By Tourist Type
            19.11.1.6. By Age Group
    19.12. Czech Republic
        19.12.1. Market Share Analysis, 2023
            19.12.1.1. By Type
            19.12.1.2. By Booking Channel
            19.12.1.3. By Consumer Orientation
            19.12.1.4. By Tourism Type
            19.12.1.5. By Tourist Type
            19.12.1.6. By Age Group
    19.13. Romania
        19.13.1. Market Share Analysis, 2023
            19.13.1.1. By Type
            19.13.1.2. By Booking Channel
            19.13.1.3. By Consumer Orientation
            19.13.1.4. By Tourism Type
            19.13.1.5. By Tourist Type
            19.13.1.6. By Age Group
    19.14. India
        19.14.1. Market Share Analysis, 2023
            19.14.1.1. By Type
            19.14.1.2. By Booking Channel
            19.14.1.3. By Consumer Orientation
            19.14.1.4. By Tourism Type
            19.14.1.5. By Tourist Type
            19.14.1.6. By Age Group
    19.15. Bangladesh
        19.15.1. Market Share Analysis, 2023
            19.15.1.1. By Type
            19.15.1.2. By Booking Channel
            19.15.1.3. By Consumer Orientation
            19.15.1.4. By Tourism Type
            19.15.1.5. By Tourist Type
            19.15.1.6. By Age Group
    19.16. Australia
        19.16.1. Market Share Analysis, 2023
            19.16.1.1. By Type
            19.16.1.2. By Booking Channel
            19.16.1.3. By Consumer Orientation
            19.16.1.4. By Tourism Type
            19.16.1.5. By Tourist Type
            19.16.1.6. By Age Group
    19.17. New Zealand
        19.17.1. Market Share Analysis, 2023
            19.17.1.1. By Type
            19.17.1.2. By Booking Channel
            19.17.1.3. By Consumer Orientation
            19.17.1.4. By Tourism Type
            19.17.1.5. By Tourist Type
            19.17.1.6. By Age Group
    19.18. China
        19.18.1. Market Share Analysis, 2023
            19.18.1.1. By Type
            19.18.1.2. By Booking Channel
            19.18.1.3. By Consumer Orientation
            19.18.1.4. By Tourism Type
            19.18.1.5. By Tourist Type
            19.18.1.6. By Age Group
    19.19. Japan
        19.19.1. Market Share Analysis, 2023
            19.19.1.1. By Type
            19.19.1.2. By Booking Channel
            19.19.1.3. By Consumer Orientation
            19.19.1.4. By Tourism Type
            19.19.1.5. By Tourist Type
            19.19.1.6. By Age Group
    19.20. South Korea
        19.20.1. Market Share Analysis, 2023
            19.20.1.1. By Type
            19.20.1.2. By Booking Channel
            19.20.1.3. By Consumer Orientation
            19.20.1.4. By Tourism Type
            19.20.1.5. By Tourist Type
            19.20.1.6. By Age Group
    19.21. GCC Countries
        19.21.1. Market Share Analysis, 2023
            19.21.1.1. By Type
            19.21.1.2. By Booking Channel
            19.21.1.3. By Consumer Orientation
            19.21.1.4. By Tourism Type
            19.21.1.5. By Tourist Type
            19.21.1.6. By Age Group
    19.22. South Africa
        19.22.1. Market Share Analysis, 2023
            19.22.1.1. By Type
            19.22.1.2. By Booking Channel
            19.22.1.3. By Consumer Orientation
            19.22.1.4. By Tourism Type
            19.22.1.5. By Tourist Type
            19.22.1.6. By Age Group
    19.23. Israel
        19.23.1. Market Share Analysis, 2023
            19.23.1.1. By Type
            19.23.1.2. By Booking Channel
            19.23.1.3. By Consumer Orientation
            19.23.1.4. By Tourism Type
            19.23.1.5. By Tourist Type
            19.23.1.6. By Age Group
20. Market Structure Analysis
    20.1. Competition Dashboard
    20.2. Competition Benchmarking
    20.3. Market Share Analysis of Top Players
        20.3.1. By Regional
        20.3.2. By Type
        20.3.3. By Booking Channel
        20.3.4. By Consumer Orientation
        20.3.5. By Tourism Type
        20.3.6. By Tourist Type
        20.3.7. By Age Group
21. Competition Analysis
    21.1. Competition Deep Dive
        21.1.1. Gondwana Ecotours
            21.1.1.1. Overview
            21.1.1.2. Product Portfolio
            21.1.1.3. Profitability by Market Segments
            21.1.1.4. Sales Footprint
            21.1.1.5. Strategy Overview
                21.1.1.5.1. Marketing Strategy
        21.1.2. Row Adventures
            21.1.2.1. Overview
            21.1.2.2. Product Portfolio
            21.1.2.3. Profitability by Market Segments
            21.1.2.4. Sales Footprint
            21.1.2.5. Strategy Overview
                21.1.2.5.1. Marketing Strategy
        21.1.3. Natural Habitat Adventures
            21.1.3.1. Overview
            21.1.3.2. Product Portfolio
            21.1.3.3. Profitability by Market Segments
            21.1.3.4. Sales Footprint
            21.1.3.5. Strategy Overview
                21.1.3.5.1. Marketing Strategy
        21.1.4. Cheeseman’s Ecological Safaris
            21.1.4.1. Overview
            21.1.4.2. Product Portfolio
            21.1.4.3. Profitability by Market Segments
            21.1.4.4. Sales Footprint
            21.1.4.5. Strategy Overview
                21.1.4.5.1. Marketing Strategy
        21.1.5. Sustainable Travel International
            21.1.5.1. Overview
            21.1.5.2. Product Portfolio
            21.1.5.3. Profitability by Market Segments
            21.1.5.4. Sales Footprint
            21.1.5.5. Strategy Overview
                21.1.5.5.1. Marketing Strategy
        21.1.6. NATIVE TOURS, INC.
            21.1.6.1. Overview
            21.1.6.2. Product Portfolio
            21.1.6.3. Profitability by Market Segments
            21.1.6.4. Sales Footprint
            21.1.6.5. Strategy Overview
                21.1.6.5.1. Marketing Strategy
        21.1.7. Bouteco
            21.1.7.1. Overview
            21.1.7.2. Product Portfolio
            21.1.7.3. Profitability by Market Segments
            21.1.7.4. Sales Footprint
            21.1.7.5. Strategy Overview
                21.1.7.5.1. Marketing Strategy
        21.1.8. Kind Traveler
            21.1.8.1. Overview
            21.1.8.2. Product Portfolio
            21.1.8.3. Profitability by Market Segments
            21.1.8.4. Sales Footprint
            21.1.8.5. Strategy Overview
                21.1.8.5.1. Marketing Strategy
        21.1.9. Responsible Travel
            21.1.9.1. Overview
            21.1.9.2. Product Portfolio
            21.1.9.3. Profitability by Market Segments
            21.1.9.4. Sales Footprint
            21.1.9.5. Strategy Overview
                21.1.9.5.1. Marketing Strategy
        21.1.10. Wild Frontiers Adventures Travel
            21.1.10.1. Overview
            21.1.10.2. Product Portfolio
            21.1.10.3. Profitability by Market Segments
            21.1.10.4. Sales Footprint
            21.1.10.5. Strategy Overview
                21.1.10.5.1. Marketing Strategy
22. Assumptions & Acronyms Used
23. Research Methodology
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