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Sustainable Tourism Market

Sustainable Tourism Market Snapshot (2022 to 2032)

The tourism industry in the past couple of decades has attracted a high number of investments in various tourist attractions across the globe. Subsequently, the increasing number of tourist arrivals and flocking at such destinations have alternatively resulted in the degradation of scenic attractions. Various such factors have led to increasing ecological awareness regarding tourism activities at such destinations.

Future Market Insights (FMI) has estimated the market to register a year-on-year growth rate of 33.3% in 2022. As per the FMI analysis, the sustainable tourism market size will surpass US$ 1.0 Trillion in 2022. Between 2022 and 2032, the market is expected to exhibit a compound annual growth rate (CAGR) of 23.4%. The share of the global sustainable tourism market in the parent market (travel and tourism industry) is estimated to be at 2%-5%.

Attribute Details
Estimated Sustainable Tourism Market Size 2022 US$ 1.0 Trillion
Projected Market Size (2032) US$ 8.4 Trillion
Value CAGR (2022 to 2032) 23.4%
Sustainable Tourism Market Top Players' Share in 2021 2%-5%

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Key Points Covered in the Sustainable Tourism Market Report

  • Market Estimates and Forecast 2017 to 2032
  • Key Drivers and restraints impacting market growth
  • Segment-wise, country-wise, and region-wise analysis
  • Competition mapping and benchmarking
  • Brand share and market share analysis
  • Key product innovations and regulatory climate
  • COVID-19 Impact on Sustainable Tourism Market and How to Navigate
  • Recommendation on key winning strategies

Sustainable Tourism Market

Historical Market Review (2017 to 2021): Sustainable Tourism Market

The historical market witnessed a growth curve till 2019, throughout. The outbreak of the pandemic and various governmental restrictions in the tourism industry led to a decline in the year-on-year growth rate in 2020 by a big margin. As a result, the historical market from 2017 to 2021 experienced a downfall leading to a negative compound annual growth rate throughout the historical period.

The steady slack in the various activities in the year 2021 saw a gradual recovery in the market. The advent of vaccinations and numerous precautionary actions is expected to witness a full market revival in the coming years.

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How is Increasing Awareness among Tourists Driving the Market Growth?

The increasing fad of environmental and ecological awareness in tourists’ perception has birthed the concept of sustainability towards an ascending trend. Increasing economic activities in developing countries result in more energy and consumption demand, which generally lead to environmental degradation.

A change of awareness could bring to a behavioral change in the long term, making tourism more sustainable. The human ecological footprint is continuously increasing and human activities play a great role in environmental change, from climate change to pollution and biodiversity loss. Among human activities, tourism is one of the largest economic sectors in the world with a remarkable long-term growth rate in the scale and value of international tourism.

How is Over-tourism Hampering the Sustainable Tourism Industry?

Over-tourism is a big menace because it creates negative environmental as well as social impacts. In terms of environmental impact, over-tourism results in an increase in water consumption, air pollution, litter, and waste in tourism destinations. Cheap flights, easy accommodation, and enthusiastic and digitally driven customers have together led to over-tourism.

In 2017, there were marches on the streets of Budapest, an exhibition of graffiti saying tourists go home. In some cases local authorities responded to over-tourism by increasing fees, refusing to issue permits for more tourist-focused businesses in city centers, and also by closing away entire islands to visitors, making headlines. The social limits to tourism growth are becoming more apparent.

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Country-wise Insights

How is the Sustainable Tourism Market Striving in the USA?

In the North American region, the USA is expected to account for a significant market share in the sustainable tourism market with regard to the high number of scenic locations available and the availability of the best facilities.

The constant increase of tourism in the region has determined positive impacts on the economic growth and expansion of many related industries. Awareness about sustainable tourism aims to respond to the negative effects of mass tourism on the environment by making optimal use of resources, maintaining essential ecological processes, and helping to conserve natural heritage and biodiversity.

How is the Sustainable Tourism Market faring in Spain?

Sustainable tourism has had many positive effects on the Spanish economy and society, but part of practicing sustainable tourism in Spain is recognizing the influx of millions of visitors that have had plenty of downsides for locals.

Some of the most obvious signs are clear in the central neighborhoods such as the districts like Madrid’s Malasaña and Barcelona’s Gothic Quarter which were once very residential, full of small businesses and homes. Currently, they’re being taken over by chain stores and eateries, and tourist accommodations. Such trends in the region might adversely affect local and community businesses.

What is the Future of the Sustainable Tourism Industry in India?

India is one of the most prominent countries in the South Asia region that is aimed at achieving sustainable tourism owing to its varied cultural and regional practices. Sustainable tourism is becoming more and more important in the region.

According to research conducted by Booking.com in 2020, 96% of Indian travelers identified sustainable travel as important to them, while 76% said they were more determined to make sustainable choices when looking to travel again in the future. Furthermore, witnessing the impact that tourism has on the environment while on vacation has resulted in 73% of travelers making more eco-friendly choices in their everyday life.

Category-wise Insights

Which type of Booking Channel is mostly preferred by Tourists?

The phone booking channel holds a significant share of the market. The ease of usability and the privilege of transparent communication with the service provider are the primary factors for the preference of phone booking channels.

Online booking is another segment that is gaining prominence among the booking channel due to its ability to showcase and experience the venues virtually. The segment is anticipated to take over the phone booking channel over the forecast period.

Who are the Leading Travelers Based on Age Group?

The 26 - 35 years age group segment dominated the market with a significant share in 2021. This can be interrelated to the increased awareness about sustainability among this demographic. The dominant population of millennials and their increasing concern and care towards the environment has resulted in the growth of this age group segment.

Which is the Leading Segment in Sustainable Tourism Based on Tour Type?

The domestic tour type dominates the tour type segment in the sustainable tourism market. The primary factor for the growth of this segment is cheap flights and budget-friendly tours that are opted for by most tourists. Further, various initiatives by the regional governments in developing local tourism have contributed significantly towards the growth of domestic tours and are expected to hold a significant share throughout the forecast period.

What are the Factors Contributing to the Growth of Independent Travelers?

The increasing number of individual enthusiasts in the millennial and Gen-Z population is a major factor that has resulted in the growth of independent travelers. The quest to explore unknown areas has pushed independent travelers to travel to remote areas. Moreover, with the advent of social media channels such as YouTube, where an increasing number of such travelers are opting for full-time work by posting videos in remote places and unexplored regions to the whole world has gained prominence and is anticipated to be the dominant segment throughout the forecast period.

Competitive Landscape

The players are principally engaged to establish a new standard for sustainable tourism. Further, several players are using various promotional strategies for the same, such as reporting sustainability methods, practices, and resources to the global sustainable tourism council.

Scope of Report

Attribute Details
Forecast Period 2022 to 2032
Historical Data Available for 2017 to 2021
Market Analysis USD Billion for Value
Key Regions Covered North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa
Key Countries Covered USA, Canada, Germany, United Kingdom, France, Italy, Spain, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, GCC Countries, Turkey, Northern Africa, and South Africa
Key Segments Covered (% of Demand) Type, Tourism Type, Tourist Type, Booking Channel, Customer Orientation, Age Group, and Region
Key Companies Profiled
  • Bouteco
  • Kind Traveler
  • Responsible Travel
  • Wild Frontiers Adventures Travel
  • Wilderness Holding Limited
  • Beyonder Experiences
  • Undiscovered Mountains
  • Gondwana Ecotours
  • Row Adventures
  • Natural Habitat Adventures
  • Cheeseman’s Ecological Safaris
  • Sustainable Travel International
  • NATIVE TOURS, INC.
  • Other Players (As Per Request)
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Market by Category

By Type (% of Demand), Sustainable Tourism Market is segmented as:

  • Ecological Tourism
  • Eco Tourism/ Green Tourism
  • Soft Tourism
  • Community Tourism

By Booking Channel (% of Demand), Sustainable Tourism Market is segmented as:

  • Phone Booking
  • Online Booking
  • In Person Booking

By Consumer Orientation (% of Demand), Sustainable Tourism Market is segmented as:

  • Men
  • Women

By Tourism Type (% of Demand), Sustainable Tourism Market is segmented as:

  • Domestic
  • International

By Tourist Type (% of Demand), Sustainable Tourism Market is segmented as:

  • Independent Traveler
  • Tour Group
  • Package Traveler

By Age Group (% of Demand), Sustainable Tourism Market is segmented as:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 66-75 Years

By Region (% of Demand), Sustainable Tourism Market is segmented as:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa (MEA)

Frequently Asked Questions

In 2022, the sustainable tourism market is expected to reach a valuation of over US$ 1.0 Trillion.

Bouteco, Kind Traveler, Responsible Travel, Wild Frontiers Adventures Travel, and Wilderness Holding Limited are some of the leading market players, cumulatively accounting for a 2%-5% value share.

The USA, United Kingdom, France, Spain, Switzerland, and Australia are major countries reflecting consistently in terms of sustainable tourism practices.

The sustainable tourism market grew by around US$ 159.3 Billion between 2020 and 2021.

Table of Content

1. Executive Summary | Sustainable Tourism Market

    1.1. Global Market Outlook

        1.1.1. Who Is Travelling?

        1.1.2. How Much Do They Spend?

        1.1.3. Direct Contribution of Tourism To GDP

        1.1.4. Direct Contribution of Tourism To Employment

    1.2. Tourism Evolution Analysis

    1.3. FMI Analysis and Recommendations

2. Market Introduction

    2.1. Total Spending (US$ Billion) and Forecast (2022 to 2032)

    2.2. Number of Sustainable Tourists (Mn) and Forecast (2022 to 2032)

    2.3. Total Spending Y-o-Y Growth Projections (2022 to 2032)

    2.4. Number of Sustainable Tourists Y-o-Y Growth Projections

3. Global Tourism Industry Analysis

    3.1. Tourism Industry Overview

        3.1.1. Travel & Tourism Industry Contribution To Global GDP

            3.1.1.1. Business Spending v/s Leisure Spending

            3.1.1.2. Domestic v/s Foreign

            3.1.1.3. Direct, Indirect, and Induced

        3.1.2. Travel Sector Contribution To Global Overall Employment

        3.1.3. Travel & Tourism Growth Rate

        3.1.4. Foreign Visitor Exports As Percentage of Total Exports

        3.1.5. Capital Investment In Travel & Tourism Industry

        3.1.6. Different Components of Travel & Tourism

        3.1.7. Global Tourism Industry Outlook

            3.1.7.1. Cultural Tourism

            3.1.7.2. Culinary Tourism

            3.1.7.3. Eco/Sustainable Tourism

            3.1.7.4. Sports Tourism

            3.1.7.5. Spiritual Tourism

            3.1.7.6. Wellness Tourism

            3.1.7.7. Others

4. Philippines Tourism Industry Analysis 

    4.1. Visitor Arrivals To The Philippines By Country Of Residence

    4.2. Tourism Demand Statistics

    4.3. Main Attractions In the Philippines

    4.4. Government Initiative Programs

    4.5. Domestic Tourism Across The Philippines Is Booming

    4.6. Development of Tourism Launched Campaigns, Established Partnerships with Government Agencies & Private Organizations

    4.7. Others (during course study)

5. Global Market Dynamics

    5.1. Market Drivers & Opportunities

        5.1.1. Increase In Awareness About The Environment

        5.1.2. People's Interest In Exploring New Cultures, And Cuisine

        5.1.3. Shifts In The Preferences To Local Experiences

        5.1.4. Tourist Accommodation Places Are Providing Sustainable Luxury And Cultural Awareness

        5.1.5. Hotels And Resorts Are Collaborating With The Companies

        5.1.6. Increasing Government Initiatives To Boost Country As A Destination For Sustainable Tourism

    5.2. Challenges in Heritage Tourism Market

        5.2.1. Lack of Investments

        5.2.2. Lack of Proper Safety & Security Facilities In Developing Countries

        5.2.3. Poor Infrastructure In Developing Countries

6. Why is Important

    6.1. Main Responsibilities Of Sustainable Tourism

    6.2. Ecotourism Vs Sustainable Tourism

    6.3. Facts About the Industry

    6.4. Environmental Benefits of Tourism

    6.5. Goals of Sustainable Tourism

    6.6. Others (during course study)

7. Market Background

    7.1. Top 10 Global Destinations or Places

    7.2. Macro-Economic Factors

        7.2.1. Global GDP Growth Outlook

        7.2.2. Global Industry Value Added

        7.2.3. Global Consumer Spending Outlook

        7.2.4. Global Direct contribution of Travel & Tourism to GDP

        7.2.5. Global Visitor Exports and International Tourist Arrivals

        7.2.6. Capital Investment In Travel & Tourism

        7.2.7. Top Tourism Spending Countries

    7.3. Forecast Factors - Relevance & Impact

8. Categorizing of Global Market 2021

    8.1. Introduction/ Key Findings

    8.2. Current Market Analysis By Type (% of Demand)

        8.2.1. Eco-Tourism

        8.2.2. Green Tourism

        8.2.3. Soft Tourism

        8.2.4. Community Tourism

    8.3. Current Market Analysis By Booking Channel (% of Demand)

        8.3.1. Phone Booking

        8.3.2. Online Booking

        8.3.3. In-Person Booking

    8.4. Current Market Analysis By Tourism Type (% of Demand)

        8.4.1. Domestic

        8.4.2. International

    8.5. Current Market Analysis By Tourist Type (% of Demand)

        8.5.1. Independent Traveler

        8.5.2. Tour Group

        8.5.3. Package Traveler

    8.6. Current Market Analysis By Consumer Orientation (% of Demand)

        8.6.1. Men

        8.6.2. Women

    8.7. Current Market Analysis By Age Group (% of Demand)

        8.7.1. 15-25 Years

        8.7.2. 26-35 Years

        8.7.3. 36-45 Years

        8.7.4. 46-55 Years

        8.7.5. 66-75 Years

    8.8. Current Market Analysis By Region (% of Demand)

        8.8.1. North America

        8.8.2. Latin America

        8.8.3. Europe

        8.8.4. East Asia

        8.8.5. South Asia

        8.8.6. Oceania

        8.8.7. Middle East and Africa

    8.9. Key Findings, By Each Category

9. Categorizing of North America Market 2021

    9.1. Introduction/ Key Findings

    9.2. Current Market Analysis By Type (% of Demand)

        9.2.1. Eco-Tourism

        9.2.2. Green Tourism

        9.2.3. Soft Tourism

        9.2.4. Community Tourism

    9.3. Current Market Analysis By Booking Channel (% of Demand)

        9.3.1. Phone Booking

        9.3.2. Online Booking

        9.3.3. In-Person Booking

    9.4. Current Market Analysis By Tourism Type (% of Demand)

        9.4.1. Domestic

        9.4.2. International

    9.5. Current Market Analysis By Tourist Type (% of Demand)

        9.5.1. Independent Traveler

        9.5.2. Tour Group

        9.5.3. Package Traveler

    9.6. Current Market Analysis By Consumer Orientation (% of Demand)

        9.6.1. Men

        9.6.2. Women

    9.7. Current Market Analysis By Age Group (% of Demand)

        9.7.1. 15-25 Years

        9.7.2. 26-35 Years

        9.7.3. 36-45 Years

        9.7.4. 46-55 Years

        9.7.5. 66-75 Years

    9.8. Current Market Analysis By Country (% of Demand)

        9.8.1. USA

        9.8.2. Canada

    9.9. Key Findings, By Each Category

10. Categorizing of Latin America Market 2021

    10.1. Introduction/ Key Findings

    10.2. Current Market Analysis By Type (% of Demand)

        10.2.1. Eco-Tourism

        10.2.2. Green Tourism

        10.2.3. Soft Tourism

        10.2.4. Community Tourism

    10.3. Current Market Analysis By Booking Channel (% of Demand)

        10.3.1. Phone Booking

        10.3.2. Online Booking

        10.3.3. In-Person Booking

    10.4. Current Market Analysis By Tourism Type (% of Demand)

        10.4.1. Domestic

        10.4.2. International

    10.5. Current Market Analysis By Tourist Type (% of Demand)

        10.5.1. Independent Traveler

        10.5.2. Tour Group

        10.5.3. Package Traveler

    10.6. Current Market Analysis By Consumer Orientation (% of Demand)

        10.6.1. Men

        10.6.2. Women

    10.7. Current Market Analysis By Age Group (% of Demand)

        10.7.1. 15-25 Years

        10.7.2. 26-35 Years

        10.7.3. 36-45 Years

        10.7.4. 46-55 Years

        10.7.5. 66-75 Years

    10.8. Current Market Analysis By Country (% of Demand)

        10.8.1. Brazil

        10.8.2. Mexico

        10.8.3. Argentina

        10.8.4. Colombia

        10.8.5. Rest of LA

    10.9. Key Findings, By Each Category

11. Categorizing of Europe Market 2021

    11.1. Introduction/ Key Findings

    11.2. Current Market Analysis By Type (% of Demand)

        11.2.1. Eco-Tourism

        11.2.2. Green Tourism

        11.2.3. Soft Tourism

        11.2.4. Community Tourism

    11.3. Current Market Analysis By Booking Channel (% of Demand)

        11.3.1. Phone Booking

        11.3.2. Online Booking

        11.3.3. In-Person Booking

    11.4. Current Market Analysis By Tourism Type (% of Demand)

        11.4.1. Domestic

        11.4.2. International

    11.5. Current Market Analysis By Tourist Type (% of Demand)

        11.5.1. Independent Traveler

        11.5.2. Tour Group

        11.5.3. Package Traveler

    11.6. Current Market Analysis By Consumer Orientation (% of Demand)

        11.6.1. Men

        11.6.2. Women

    11.7. Current Market Analysis By Age Group (% of Demand)

        11.7.1. 15-25 Years

        11.7.2. 26-35 Years

        11.7.3. 36-45 Years

        11.7.4. 46-55 Years

        11.7.5. 66-75 Years

    11.8. Current Market Analysis By Country (% of Demand)

        11.8.1. Germany

        11.8.2. Russia

        11.8.3. France

        11.8.4. Italy

        11.8.5. United Kingdom

        11.8.6. Rest of Europe

    11.9. Key Findings, By Each Category

12. Categorizing of East Asia Market 2021

    12.1. Introduction/ Key Findings

    12.2. Current Market Analysis By Type (% of Demand)

        12.2.1. Eco-Tourism

        12.2.2. Green Tourism

        12.2.3. Soft Tourism

        12.2.4. Community Tourism

    12.3. Current Market Analysis By Booking Channel (% of Demand)

        12.3.1. Phone Booking

        12.3.2. Online Booking

        12.3.3. In-Person Booking

    12.4. Current Market Analysis By Tourism Type (% of Demand)

        12.4.1. Domestic

        12.4.2. International

    12.5. Current Market Analysis By Tourist Type (% of Demand)

        12.5.1. Independent Traveler

        12.5.2. Tour Group

        12.5.3. Package Traveler

    12.6. Current Market Analysis By Consumer Orientation (% of Demand)

        12.6.1. Men

        12.6.2. Women

    12.7. Current Market Analysis By Age Group (% of Demand)

        12.7.1. 15-25 Years

        12.7.2. 26-35 Years

        12.7.3. 36-45 Years

        12.7.4. 46-55 Years

        12.7.5. 66-75 Years

    12.8. Current Market Analysis By Country (% of Demand)

        12.8.1. China

        12.8.2. Japan

        12.8.3. South Korea

    12.9. Key Findings, By Each Category

13. Categorizing of South Asia Market 2021

    13.1. Introduction/ Key Findings

    13.2. Current Market Analysis By Type (% of Demand)

        13.2.1. Eco-Tourism

        13.2.2. Green Tourism

        13.2.3. Soft Tourism

        13.2.4. Community Tourism

    13.3. Current Market Analysis By Booking Channel (% of Demand)

        13.3.1. Phone Booking

        13.3.2. Online Booking

        13.3.3. In-Person Booking

    13.4. Current Market Analysis By Tourism Type (% of Demand)

        13.4.1. Domestic

        13.4.2. International

    13.5. Current Market Analysis By Tourist Type (% of Demand)

        13.5.1. Independent Traveler

        13.5.2. Tour Group

        13.5.3. Package Traveler

    13.6. Current Market Analysis By Consumer Orientation (% of Demand)

        13.6.1. Men

        13.6.2. Women

    13.7. Current Market Analysis By Age Group (% of Demand)

        13.7.1. 15-25 Years

        13.7.2. 26-35 Years

        13.7.3. 36-45 Years

        13.7.4. 46-55 Years

        13.7.5. 66-75 Years

    13.8. Current Market Analysis By Country (% of Demand)

        13.8.1. India

        13.8.2. Malaysia

        13.8.3. Indonesia

        13.8.4. Thailand

        13.8.5. Philippines

        13.8.6. Cambodia

        13.8.7. Vietnam

        13.8.8. Rest of SA

    13.9. Key Findings, By Each Category

14. Categorizing of Oceania Market 2021

    14.1. Introduction/ Key Findings

    14.2. Current Market Analysis By Type (% of Demand)

        14.2.1. Eco-Tourism

        14.2.2. Green Tourism

        14.2.3. Soft Tourism

        14.2.4. Community Tourism

    14.3. Current Market Analysis By Booking Channel (% of Demand)

        14.3.1. Phone Booking

        14.3.2. Online Booking

        14.3.3. In-Person Booking

    14.4. Current Market Analysis By Tourism Type (% of Demand)

        14.4.1. Domestic

        14.4.2. International

    14.5. Current Market Analysis By Tourist Type (% of Demand)

        14.5.1. Independent Traveler

        14.5.2. Tour Group

        14.5.3. Package Traveler

    14.6. Current Market Analysis By Consumer Orientation (% of Demand)

        14.6.1. Men

        14.6.2. Women

    14.7. Current Market Analysis By Age Group (% of Demand)

        14.7.1. 15-25 Years

        14.7.2. 26-35 Years

        14.7.3. 36-45 Years

        14.7.4. 46-55 Years

        14.7.5. 66-75 Years

    14.8. Current Market Analysis By Country (% of Demand)

        14.8.1. Australia

        14.8.2. New Zealand

    14.9. Key Findings, By Each Category

15. Categorizing of Middle East and Africa Market 2021

    15.1. Introduction/ Key Findings

    15.2. Current Market Analysis By Type (% of Demand)

        15.2.1. Eco-Tourism

        15.2.2. Green Tourism

        15.2.3. Soft Tourism

        15.2.4. Community Tourism

    15.3. Current Market Analysis By Booking Channel (% of Demand)

        15.3.1. Phone Booking

        15.3.2. Online Booking

        15.3.3. In-Person Booking

    15.4. Current Market Analysis By Tourism Type (% of Demand)

        15.4.1. Domestic

        15.4.2. International

    15.5. Current Market Analysis By Tourist Type (% of Demand)

        15.5.1. Independent Traveler

        15.5.2. Tour Group

        15.5.3. Package Traveler

    15.6. Current Market Analysis By Consumer Orientation (% of Demand)

        15.6.1. Men

        15.6.2. Women

    15.7. Current Market Analysis By Age Group (% of Demand)

        15.7.1. 15-25 Years

        15.7.2. 26-35 Years

        15.7.3. 36-45 Years

        15.7.4. 46-55 Years

        15.7.5. 66-75 Years

    15.8. Current Market Analysis By Country (% of Demand)

        15.8.1. Turkey

        15.8.2. South Africa

        15.8.3. United Arab Emirates(UAE)

        15.8.4. Egypt

        15.8.5. Jordan

    15.9. Key Findings, By Each Category

16. Competition Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Competition Deep Dive

        16.3.1. Bouteco

            16.3.1.1. Overview

            16.3.1.2. Service Portfolio

            16.3.1.3. Strategy Overview/Campaigns

        16.3.2. Kind Traveler

        16.3.3. Responsible Travel

        16.3.4. Wild Frontiers Adventures Travel

        16.3.5. Wilderness Holding Limited

        16.3.6. Beyonder Experiences

        16.3.7. Undiscovered Mountains

        16.3.8. Gondwana Ecotours

        16.3.9. Row Adventures

        16.3.10. Natural Habitat Adventures

        16.3.11. Cheeseman’s Ecological Safaris

        16.3.12. Sustainable Travel International

        16.3.13. NATIVE TOURS, INC.

        16.3.14. Other Players (As Per Request)

17. Social Media Sentimental Analysis

    17.1. Social Media Platforms Preferred

        17.1.1. Facebook

        17.1.2. YouTube

        17.1.3. Instagram

        17.1.4. Twitter

        17.1.5. LinkedIn

        17.1.6. Pinterest

        17.1.7. Google+

        17.1.8. Others

    17.2. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions

    17.3. Trending #Hashtags

    17.4. Social Media Platform Mentions (% of Total Mentions)

    17.5. Region-Wise Social Media Mentions (% of Total Mentions)

    17.6. Trending Subject Titles

18. Assumptions and Acronyms Used

19. Research Methodology

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