The tourism industry in the past couple of decades has attracted a high number of investments in various tourist attractions across the globe. Subsequently, the increasing number of tourist arrivals and flocking at such destinations have alternatively resulted in the degradation of scenic attractions. Various such factors have led to increasing ecological awareness regarding tourism activities at such destinations.
Future Market Insights (FMI) has estimated the market to register a year-on-year growth rate of 33.3% in 2022. As per the FMI analysis, the sustainable tourism market size will surpass US$ 1.0 Trillion in 2022. Between 2022 and 2032, the market is expected to exhibit a compound annual growth rate (CAGR) of 23.4%. The share of the global sustainable tourism market in the parent market (travel and tourism industry) is estimated to be at 2%-5%.
|Estimated Sustainable Tourism Market Size 2022||US$ 1.0 Trillion|
|Projected Market Size (2032)||US$ 8.4 Trillion|
|Value CAGR (2022 to 2032)||23.4%|
|Sustainable Tourism Market Top Players' Share in 2021||2%-5%|
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The historical market witnessed a growth curve till 2019, throughout. The outbreak of the pandemic and various governmental restrictions in the tourism industry led to a decline in the year-on-year growth rate in 2020 by a big margin. As a result, the historical market from 2017 to 2021 experienced a downfall leading to a negative compound annual growth rate throughout the historical period.
The steady slack in the various activities in the year 2021 saw a gradual recovery in the market. The advent of vaccinations and numerous precautionary actions is expected to witness a full market revival in the coming years.
The increasing fad of environmental and ecological awareness in tourists’ perception has birthed the concept of sustainability towards an ascending trend. Increasing economic activities in developing countries result in more energy and consumption demand, which generally lead to environmental degradation.
A change of awareness could bring to a behavioral change in the long term, making tourism more sustainable. The human ecological footprint is continuously increasing and human activities play a great role in environmental change, from climate change to pollution and biodiversity loss. Among human activities, tourism is one of the largest economic sectors in the world with a remarkable long-term growth rate in the scale and value of international tourism.
Over-tourism is a big menace because it creates negative environmental as well as social impacts. In terms of environmental impact, over-tourism results in an increase in water consumption, air pollution, litter, and waste in tourism destinations. Cheap flights, easy accommodation, and enthusiastic and digitally driven customers have together led to over-tourism.
In 2017, there were marches on the streets of Budapest, an exhibition of graffiti saying tourists go home. In some cases local authorities responded to over-tourism by increasing fees, refusing to issue permits for more tourist-focused businesses in city centers, and also by closing away entire islands to visitors, making headlines. The social limits to tourism growth are becoming more apparent.
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In the North American region, the USA is expected to account for a significant market share in the sustainable tourism market with regard to the high number of scenic locations available and the availability of the best facilities.
The constant increase of tourism in the region has determined positive impacts on the economic growth and expansion of many related industries. Awareness about sustainable tourism aims to respond to the negative effects of mass tourism on the environment by making optimal use of resources, maintaining essential ecological processes, and helping to conserve natural heritage and biodiversity.
Sustainable tourism has had many positive effects on the Spanish economy and society, but part of practicing sustainable tourism in Spain is recognizing the influx of millions of visitors that have had plenty of downsides for locals.
Some of the most obvious signs are clear in the central neighborhoods such as the districts like Madrid’s Malasaña and Barcelona’s Gothic Quarter which were once very residential, full of small businesses and homes. Currently, they’re being taken over by chain stores and eateries, and tourist accommodations. Such trends in the region might adversely affect local and community businesses.
India is one of the most prominent countries in the South Asia region that is aimed at achieving sustainable tourism owing to its varied cultural and regional practices. Sustainable tourism is becoming more and more important in the region.
According to research conducted by Booking.com in 2020, 96% of Indian travelers identified sustainable travel as important to them, while 76% said they were more determined to make sustainable choices when looking to travel again in the future. Furthermore, witnessing the impact that tourism has on the environment while on vacation has resulted in 73% of travelers making more eco-friendly choices in their everyday life.
The phone booking channel holds a significant share of the market. The ease of usability and the privilege of transparent communication with the service provider are the primary factors for the preference of phone booking channels.
Online booking is another segment that is gaining prominence among the booking channel due to its ability to showcase and experience the venues virtually. The segment is anticipated to take over the phone booking channel over the forecast period.
The 26 - 35 years age group segment dominated the market with a significant share in 2021. This can be interrelated to the increased awareness about sustainability among this demographic. The dominant population of millennials and their increasing concern and care towards the environment has resulted in the growth of this age group segment.
The domestic tour type dominates the tour type segment in the sustainable tourism market. The primary factor for the growth of this segment is cheap flights and budget-friendly tours that are opted for by most tourists. Further, various initiatives by the regional governments in developing local tourism have contributed significantly towards the growth of domestic tours and are expected to hold a significant share throughout the forecast period.
The increasing number of individual enthusiasts in the millennial and Gen-Z population is a major factor that has resulted in the growth of independent travelers. The quest to explore unknown areas has pushed independent travelers to travel to remote areas. Moreover, with the advent of social media channels such as YouTube, where an increasing number of such travelers are opting for full-time work by posting videos in remote places and unexplored regions to the whole world has gained prominence and is anticipated to be the dominant segment throughout the forecast period.
The players are principally engaged to establish a new standard for sustainable tourism. Further, several players are using various promotional strategies for the same, such as reporting sustainability methods, practices, and resources to the global sustainable tourism council.
|Forecast Period||2022 to 2032|
|Historical Data Available for||2017 to 2021|
|Market Analysis||USD Billion for Value|
|Key Regions Covered||North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa|
|Key Countries Covered||USA, Canada, Germany, United Kingdom, France, Italy, Spain, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, GCC Countries, Turkey, Northern Africa, and South Africa|
|Key Segments Covered (% of Demand)||Type, Tourism Type, Tourist Type, Booking Channel, Customer Orientation, Age Group, and Region|
|Key Companies Profiled||
|Report Coverage||Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives|
|Customization & Pricing||Available upon Request|
1. Executive Summary | Sustainable Tourism Market 1.1. Global Market Outlook 1.1.1. Who Is Travelling? 1.1.2. How Much Do They Spend? 1.1.3. Direct Contribution of Tourism To GDP 1.1.4. Direct Contribution of Tourism To Employment 1.2. Tourism Evolution Analysis 1.3. FMI Analysis and Recommendations 2. Market Introduction 2.1. Total Spending (US$ Billion) and Forecast (2022 to 2032) 2.2. Number of Sustainable Tourists (Mn) and Forecast (2022 to 2032) 2.3. Total Spending Y-o-Y Growth Projections (2022 to 2032) 2.4. Number of Sustainable Tourists Y-o-Y Growth Projections 3. Global Tourism Industry Analysis 3.1. Tourism Industry Overview 3.1.1. Travel & Tourism Industry Contribution To Global GDP 184.108.40.206. Business Spending v/s Leisure Spending 220.127.116.11. Domestic v/s Foreign 18.104.22.168. Direct, Indirect, and Induced 3.1.2. Travel Sector Contribution To Global Overall Employment 3.1.3. Travel & Tourism Growth Rate 3.1.4. Foreign Visitor Exports As Percentage of Total Exports 3.1.5. Capital Investment In Travel & Tourism Industry 3.1.6. Different Components of Travel & Tourism 3.1.7. Global Tourism Industry Outlook 22.214.171.124. Cultural Tourism 126.96.36.199. Culinary Tourism 188.8.131.52. Eco/Sustainable Tourism 184.108.40.206. Sports Tourism 220.127.116.11. Spiritual Tourism 18.104.22.168. Wellness Tourism 22.214.171.124. Others 4. Philippines Tourism Industry Analysis 4.1. Visitor Arrivals To The Philippines By Country Of Residence 4.2. Tourism Demand Statistics 4.3. Main Attractions In the Philippines 4.4. Government Initiative Programs 4.5. Domestic Tourism Across The Philippines Is Booming 4.6. Development of Tourism Launched Campaigns, Established Partnerships with Government Agencies & Private Organizations 4.7. Others (during course study) 5. Global Market Dynamics 5.1. Market Drivers & Opportunities 5.1.1. Increase In Awareness About The Environment 5.1.2. People's Interest In Exploring New Cultures, And Cuisine 5.1.3. Shifts In The Preferences To Local Experiences 5.1.4. Tourist Accommodation Places Are Providing Sustainable Luxury And Cultural Awareness 5.1.5. Hotels And Resorts Are Collaborating With The Companies 5.1.6. Increasing Government Initiatives To Boost Country As A Destination For Sustainable Tourism 5.2. Challenges in Heritage Tourism Market 5.2.1. Lack of Investments 5.2.2. Lack of Proper Safety & Security Facilities In Developing Countries 5.2.3. Poor Infrastructure In Developing Countries 6. Why is Important 6.1. Main Responsibilities Of Sustainable Tourism 6.2. Ecotourism Vs Sustainable Tourism 6.3. Facts About the Industry 6.4. Environmental Benefits of Tourism 6.5. Goals of Sustainable Tourism 6.6. Others (during course study) 7. Market Background 7.1. Top 10 Global Destinations or Places 7.2. Macro-Economic Factors 7.2.1. Global GDP Growth Outlook 7.2.2. Global Industry Value Added 7.2.3. Global Consumer Spending Outlook 7.2.4. Global Direct contribution of Travel & Tourism to GDP 7.2.5. Global Visitor Exports and International Tourist Arrivals 7.2.6. Capital Investment In Travel & Tourism 7.2.7. Top Tourism Spending Countries 7.3. Forecast Factors - Relevance & Impact 8. Categorizing of Global Market 2021 8.1. Introduction/ Key Findings 8.2. Current Market Analysis By Type (% of Demand) 8.2.1. Eco-Tourism 8.2.2. Green Tourism 8.2.3. Soft Tourism 8.2.4. Community Tourism 8.3. Current Market Analysis By Booking Channel (% of Demand) 8.3.1. Phone Booking 8.3.2. Online Booking 8.3.3. In-Person Booking 8.4. Current Market Analysis By Tourism Type (% of Demand) 8.4.1. Domestic 8.4.2. International 8.5. Current Market Analysis By Tourist Type (% of Demand) 8.5.1. Independent Traveler 8.5.2. Tour Group 8.5.3. Package Traveler 8.6. Current Market Analysis By Consumer Orientation (% of Demand) 8.6.1. Men 8.6.2. Women 8.7. Current Market Analysis By Age Group (% of Demand) 8.7.1. 15-25 Years 8.7.2. 26-35 Years 8.7.3. 36-45 Years 8.7.4. 46-55 Years 8.7.5. 66-75 Years 8.8. Current Market Analysis By Region (% of Demand) 8.8.1. North America 8.8.2. Latin America 8.8.3. Europe 8.8.4. East Asia 8.8.5. South Asia 8.8.6. Oceania 8.8.7. Middle East and Africa 8.9. Key Findings, By Each Category 9. Categorizing of North America Market 2021 9.1. Introduction/ Key Findings 9.2. Current Market Analysis By Type (% of Demand) 9.2.1. Eco-Tourism 9.2.2. Green Tourism 9.2.3. Soft Tourism 9.2.4. Community Tourism 9.3. Current Market Analysis By Booking Channel (% of Demand) 9.3.1. Phone Booking 9.3.2. Online Booking 9.3.3. In-Person Booking 9.4. Current Market Analysis By Tourism Type (% of Demand) 9.4.1. Domestic 9.4.2. International 9.5. Current Market Analysis By Tourist Type (% of Demand) 9.5.1. Independent Traveler 9.5.2. Tour Group 9.5.3. Package Traveler 9.6. Current Market Analysis By Consumer Orientation (% of Demand) 9.6.1. Men 9.6.2. Women 9.7. Current Market Analysis By Age Group (% of Demand) 9.7.1. 15-25 Years 9.7.2. 26-35 Years 9.7.3. 36-45 Years 9.7.4. 46-55 Years 9.7.5. 66-75 Years 9.8. Current Market Analysis By Country (% of Demand) 9.8.1. USA 9.8.2. Canada 9.9. Key Findings, By Each Category 10. Categorizing of Latin America Market 2021 10.1. Introduction/ Key Findings 10.2. Current Market Analysis By Type (% of Demand) 10.2.1. Eco-Tourism 10.2.2. Green Tourism 10.2.3. Soft Tourism 10.2.4. Community Tourism 10.3. Current Market Analysis By Booking Channel (% of Demand) 10.3.1. Phone Booking 10.3.2. Online Booking 10.3.3. In-Person Booking 10.4. Current Market Analysis By Tourism Type (% of Demand) 10.4.1. Domestic 10.4.2. International 10.5. Current Market Analysis By Tourist Type (% of Demand) 10.5.1. Independent Traveler 10.5.2. Tour Group 10.5.3. Package Traveler 10.6. Current Market Analysis By Consumer Orientation (% of Demand) 10.6.1. Men 10.6.2. Women 10.7. Current Market Analysis By Age Group (% of Demand) 10.7.1. 15-25 Years 10.7.2. 26-35 Years 10.7.3. 36-45 Years 10.7.4. 46-55 Years 10.7.5. 66-75 Years 10.8. Current Market Analysis By Country (% of Demand) 10.8.1. Brazil 10.8.2. Mexico 10.8.3. Argentina 10.8.4. Colombia 10.8.5. Rest of LA 10.9. Key Findings, By Each Category 11. Categorizing of Europe Market 2021 11.1. Introduction/ Key Findings 11.2. Current Market Analysis By Type (% of Demand) 11.2.1. Eco-Tourism 11.2.2. Green Tourism 11.2.3. Soft Tourism 11.2.4. Community Tourism 11.3. Current Market Analysis By Booking Channel (% of Demand) 11.3.1. Phone Booking 11.3.2. Online Booking 11.3.3. In-Person Booking 11.4. Current Market Analysis By Tourism Type (% of Demand) 11.4.1. Domestic 11.4.2. International 11.5. Current Market Analysis By Tourist Type (% of Demand) 11.5.1. Independent Traveler 11.5.2. Tour Group 11.5.3. Package Traveler 11.6. Current Market Analysis By Consumer Orientation (% of Demand) 11.6.1. Men 11.6.2. Women 11.7. Current Market Analysis By Age Group (% of Demand) 11.7.1. 15-25 Years 11.7.2. 26-35 Years 11.7.3. 36-45 Years 11.7.4. 46-55 Years 11.7.5. 66-75 Years 11.8. Current Market Analysis By Country (% of Demand) 11.8.1. Germany 11.8.2. Russia 11.8.3. France 11.8.4. Italy 11.8.5. United Kingdom 11.8.6. Rest of Europe 11.9. Key Findings, By Each Category 12. Categorizing of East Asia Market 2021 12.1. Introduction/ Key Findings 12.2. Current Market Analysis By Type (% of Demand) 12.2.1. Eco-Tourism 12.2.2. Green Tourism 12.2.3. Soft Tourism 12.2.4. Community Tourism 12.3. Current Market Analysis By Booking Channel (% of Demand) 12.3.1. Phone Booking 12.3.2. Online Booking 12.3.3. In-Person Booking 12.4. Current Market Analysis By Tourism Type (% of Demand) 12.4.1. Domestic 12.4.2. International 12.5. Current Market Analysis By Tourist Type (% of Demand) 12.5.1. Independent Traveler 12.5.2. Tour Group 12.5.3. Package Traveler 12.6. Current Market Analysis By Consumer Orientation (% of Demand) 12.6.1. Men 12.6.2. Women 12.7. Current Market Analysis By Age Group (% of Demand) 12.7.1. 15-25 Years 12.7.2. 26-35 Years 12.7.3. 36-45 Years 12.7.4. 46-55 Years 12.7.5. 66-75 Years 12.8. Current Market Analysis By Country (% of Demand) 12.8.1. China 12.8.2. Japan 12.8.3. South Korea 12.9. Key Findings, By Each Category 13. Categorizing of South Asia Market 2021 13.1. Introduction/ Key Findings 13.2. Current Market Analysis By Type (% of Demand) 13.2.1. Eco-Tourism 13.2.2. Green Tourism 13.2.3. Soft Tourism 13.2.4. Community Tourism 13.3. Current Market Analysis By Booking Channel (% of Demand) 13.3.1. Phone Booking 13.3.2. Online Booking 13.3.3. In-Person Booking 13.4. Current Market Analysis By Tourism Type (% of Demand) 13.4.1. Domestic 13.4.2. International 13.5. Current Market Analysis By Tourist Type (% of Demand) 13.5.1. Independent Traveler 13.5.2. Tour Group 13.5.3. Package Traveler 13.6. Current Market Analysis By Consumer Orientation (% of Demand) 13.6.1. Men 13.6.2. Women 13.7. Current Market Analysis By Age Group (% of Demand) 13.7.1. 15-25 Years 13.7.2. 26-35 Years 13.7.3. 36-45 Years 13.7.4. 46-55 Years 13.7.5. 66-75 Years 13.8. Current Market Analysis By Country (% of Demand) 13.8.1. India 13.8.2. Malaysia 13.8.3. Indonesia 13.8.4. Thailand 13.8.5. Philippines 13.8.6. Cambodia 13.8.7. Vietnam 13.8.8. Rest of SA 13.9. Key Findings, By Each Category 14. Categorizing of Oceania Market 2021 14.1. Introduction/ Key Findings 14.2. Current Market Analysis By Type (% of Demand) 14.2.1. Eco-Tourism 14.2.2. Green Tourism 14.2.3. Soft Tourism 14.2.4. Community Tourism 14.3. Current Market Analysis By Booking Channel (% of Demand) 14.3.1. Phone Booking 14.3.2. Online Booking 14.3.3. In-Person Booking 14.4. Current Market Analysis By Tourism Type (% of Demand) 14.4.1. Domestic 14.4.2. International 14.5. Current Market Analysis By Tourist Type (% of Demand) 14.5.1. Independent Traveler 14.5.2. Tour Group 14.5.3. Package Traveler 14.6. Current Market Analysis By Consumer Orientation (% of Demand) 14.6.1. Men 14.6.2. Women 14.7. Current Market Analysis By Age Group (% of Demand) 14.7.1. 15-25 Years 14.7.2. 26-35 Years 14.7.3. 36-45 Years 14.7.4. 46-55 Years 14.7.5. 66-75 Years 14.8. Current Market Analysis By Country (% of Demand) 14.8.1. Australia 14.8.2. New Zealand 14.9. Key Findings, By Each Category 15. Categorizing of Middle East and Africa Market 2021 15.1. Introduction/ Key Findings 15.2. Current Market Analysis By Type (% of Demand) 15.2.1. Eco-Tourism 15.2.2. Green Tourism 15.2.3. Soft Tourism 15.2.4. Community Tourism 15.3. Current Market Analysis By Booking Channel (% of Demand) 15.3.1. Phone Booking 15.3.2. Online Booking 15.3.3. In-Person Booking 15.4. Current Market Analysis By Tourism Type (% of Demand) 15.4.1. Domestic 15.4.2. International 15.5. Current Market Analysis By Tourist Type (% of Demand) 15.5.1. Independent Traveler 15.5.2. Tour Group 15.5.3. Package Traveler 15.6. Current Market Analysis By Consumer Orientation (% of Demand) 15.6.1. Men 15.6.2. Women 15.7. Current Market Analysis By Age Group (% of Demand) 15.7.1. 15-25 Years 15.7.2. 26-35 Years 15.7.3. 36-45 Years 15.7.4. 46-55 Years 15.7.5. 66-75 Years 15.8. Current Market Analysis By Country (% of Demand) 15.8.1. Turkey 15.8.2. South Africa 15.8.3. United Arab Emirates(UAE) 15.8.4. Egypt 15.8.5. Jordan 15.9. Key Findings, By Each Category 16. Competition Analysis 16.1. Competition Dashboard 16.2. Competition Benchmarking 16.3. Competition Deep Dive 16.3.1. Bouteco 126.96.36.199. Overview 188.8.131.52. Service Portfolio 184.108.40.206. Strategy Overview/Campaigns 16.3.2. Kind Traveler 16.3.3. Responsible Travel 16.3.4. Wild Frontiers Adventures Travel 16.3.5. Wilderness Holding Limited 16.3.6. Beyonder Experiences 16.3.7. Undiscovered Mountains 16.3.8. Gondwana Ecotours 16.3.9. Row Adventures 16.3.10. Natural Habitat Adventures 16.3.11. Cheeseman’s Ecological Safaris 16.3.12. Sustainable Travel International 16.3.13. NATIVE TOURS, INC. 16.3.14. Other Players (As Per Request) 17. Social Media Sentimental Analysis 17.1. Social Media Platforms Preferred 17.1.1. Facebook 17.1.2. YouTube 17.1.3. Instagram 17.1.4. Twitter 17.1.5. LinkedIn 17.1.6. Pinterest 17.1.7. Google+ 17.1.8. Others 17.2. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions 17.3. Trending #Hashtags 17.4. Social Media Platform Mentions (% of Total Mentions) 17.5. Region-Wise Social Media Mentions (% of Total Mentions) 17.6. Trending Subject Titles 18. Assumptions and Acronyms Used 19. Research Methodology
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