New Zealand Sustainable Tourism Market
Will New Zealand be the Hub for Sustainable Tourism? Explore Exclusive Insights with FMI!
New Zealand Sustainable Tourism Market by Tourism Type, Booking Channel, Tourist Type, Tour Type, Consumer Orientation, Age Group & Region - Forecast 2022 - 2032
New Zealand Sustainable Tourism Market Outlook (2022-2032)
[300 Pages Report] The New Zealand sustainable tourism market is estimated to reach a valuation of US$ 8.1 Mn in 2022. With growing popularity of sustainable travel , sales in New Zealand sustainable tourism market are forecast to increase at a robust 16.3 % CAGR during the forecast period (2022-2032).
New Zealand Sustainable Tourism Market Estimated Size (2022)
US$ 8.1 Mn
Value-based CAGR (2022-2032)
Top Players Share in 2021.
2017-2021 New Zealand Sustainable Tourism Market Outlook Compared to 2022-2032 Forecast
New Zealand is an island country molded of two main islands and 700 smaller islands. It has 13 national parks, and reserves cover nearly one-third of the country's land area.
Many tourism enterprises in New Zealand are adopting sustainable methods to ensure that both environment and natural resources are cared and treated in a way that future generations will be able to enjoy them.
Various initiatives and commitments are being launched to promote tourism which is economically viable and does not impact the resources on which the future of tourism will depend. One such commitment is the Tiaki Promise.
The Tiaki Promise is a commitment to care for New Zealand, for now, and for future generations. It is a commitment that people will act as a guardian, protecting and preserving their home (New Zealand). It ensures that people will take care of lands, sea, and nature, respect the culture and local comminutes, and travel with an open heart and mind.
Visitors get attracted to New Zealand, due to spectacular alpine scenery, overwhelming physical beauty, vibrant Polynesian culture, extreme sports, quality and freshness of cuisine, and pleasant, and cool citizens.
New Zealand's economic prosperity is largely based on tourism. It is the country's most important export industry. New Zealand provides a distinct visitor experience and has more affordable and direct flights, attracting more middle-class visitors. The country has a reputation for being a safe location, free of all kinds of conflicts that plague many other tourist sites across the world.
All these factors will push the demand for sustainable tourism in New Zealand to grow at a stupendous CAGR of 16.3% during the forecast period (2022-2032).
What are the Key Trends Driving the New Zealand Sustainable Tourism Market?
“Growing Awareness About the Benefits of Sustainable Tourism Augmenting Growth in the Market”
Today, most people are looking for sustainable trips to make the world more sustainable. They have become aware about the economic, social, and environmental benefits of sustainable tourism.
Factor driving tourist propensity is rising disposable income, which has increased people's desire to travel to beautiful and environmentally favorable locations. As New Zealand is a country with a diverse natural environment, including mountains, lakes, beaches, woods, and farmlands, among other things, people are looking for eco-friendly destinations with affordable rates in New Zealand. This is spurring the growth of sustainable tourism industry in the country.
Similarly, availability of direct flights at affordable prices and massive development in volunteer programs with a sustainability focus are driving sustainable tourism in New Zealand.
There are many opportunities to participate in replanting initiatives, track, and path construction projects, native bird breeding programs, organic agricultural work, and more in New Zealand. This, together with the above-mentioned factors, will propel New Zealand's sustainable tourism economy forward during the next decade.
“Increasing Recreational Activities to Boost the Sustainable Tourism Industry in New Zealand”
New Zealand Tourism has a unique approach to sustainability based on the traditional Maori principles of hospitality and guardianship i.e., welcoming visitors while protecting both culture and environment.
The country’s tourism department is aiming to enrich New Zealand by capitalizing on the contribution of visitors and delivering this by maximizing the influence of domestic and international.
With rise in popularity of recreational activities and growing trend of eco-tourism, both government and eco-tourism companies are focused on providing an eco-friendly travel experience to visitors.
Tourism has helped the nation create more jobs, preserve its natural and cultural assets, and boost its standing internationally. A growing number of New Zealand businesses are becoming Green Globe Certified or Benchmarked.
How are Government Initiatives Boosting the Sustainable Tourism Industry in New Zealand?
“Providing Better Eco-Friendly Travel Experience to Visitors Remains Top Priority for New Zealand Government”
As per FMI, the New Zealand Sustainable tourism market is expected to grow at a CAGR of 16.3 % over the forecast period.
The government of New Zealand has launched a lot of programs aiming at the sustainability of and maintaining a green and eco-friendly country. It has taken various steps to promote the growth of sustainable tourism in the country.
For instance, in 2019 a sustainable growth framework “Tourism 2025 & Beyond” was released in New Zealand to provide a clear pathway towards a sustainable tourism industry for Aotearoa New Zealand.
The Tourism Strategy for New Zealand-Aotearoa outlines a more deliberate and active role for the government in tourism. Tourism operators and organizations are also collaborating more closely with central and local governments to address issues regarding camper and motorhome garbage disposal, as well as tourists' access to local recycling programs.
Similarly, the Tourism Attraction Program, a new cross-agency government program launched by New Zealand's Tourism Department, intends to increase private investment in New Zealand's tourism attractions.
Category based Insights
Which is the Most Preferred Type of Booking Channel?
“Online Booking Remains the Most Preferred Booking Channel by Tourists”
Tourists prefer to book their sustainable tour through online booking mode. This is to provide hassle-free, digital payment transfer, live tracking, and enhanced security features offered by this booking channel.
In addition to this, online booking is becoming an increasingly popular approach worldwide, as travelers can use the internet to search and compare information about vacation spots, accommodations, restaurants, and more.
Which Age Group is More Likely to Travel?
“Popularity of New Zealand Sustainable Tourism Among 26-35 Age Group Will Remain High”
As per FMI, 26- 35 age grouped people are more likely to travel to New Zealand during the forecast period. This is due to the fact that people of this age group are ready to travel and explore islands and new adventures like scuba diving, water rafting, kayaking, surfing, etc. They also prefer to visit popular sites according to destination rating.
What Tour Type is More Preferred by the Tourist?
“Package Travel is mostly preferred by the consumer”
Packaged travel is mostly chosen by the tourist because it is cheaper than traveling individually. Packaged travel includes expenses of accommodations, transportation, sight entrance fee with heavy discount and offers.
Major companies operating in New Zealand are focusing to make the country more sustainable. As a result, they are adopting various strategies such as mergers, acquisitions, advertisement, etc. Similarly, New Zealand’s government is continuously launching new initiatives and programs to promote eco-friendly and sustainable tourism in the country.
In December 2020, The New Zealand Government announces a carbon-neutral government program. The Carbon Neutral Government Program aims to accelerate government emission reductions and work towards carbon neutrality by 2025.
In March 2022, Air New Zealand announced that it will only sell Qualmark-certified activities and attractions in recognition of its quality, safety and sustainability efforts.
Companies like Aroha Tours pulls everything together to bring visitors the very best of New Zealand, from luxurious private lodges to extraordinary cuisine. They have shifted their focus towards sustainability.
Similarly, new startups are penetrating the New Zealand Sustainable Tourism Market. They are looking for innovative approaches to facilitate sustainability. For instance, in 2020 Kiwi Welcome, a Queenstown-based start-up created a new model of sustainable travel where visitors add value to the land
Scope of Report
Estimated Market Size (2022)
US$ 8.1 Mn
Projected Growth Rate (2022-2032)
Historical Data Available for
US$ Million for Value
Key Region Covered
Key Countries Covered
Key Segments Covered
Tourism Type, Booking Channel, Consumer Orientation, Tourist Type, Tour Type, Age Group, and Region.
Key Companies Profiled
Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
New Zealand Sustainable Tourism Market by Category
By Tourism Type, New Zealand Sustainable Tourism Market is segmented as:
- Green Tourism
- Soft Tourism
- Community Tourism
By Booking Channel, New Zealand Sustainable Tourism Market is segmented as:
- Phone Booking
- Online Booking
- In-Person Booking
By Tourist Type, New Zealand Sustainable Tourism Market is segmented as:
By Tour Type, New Zealand Sustainable Tourism Market is segmented as:
- Independent Traveler
- Tour Group
- Package Traveler
By Consumer Orientation, New Zealand Sustainable Tourism Market is segmented as:
By Age Group, New Zealand Sustainable Tourism Market is segmented as:
- 15-25 Years
- 26-35 Years
- 36-45 Years
- 46-55 Years
- 66-75 Years
Frequently Asked Questions
The New Zealand sustainable tourism market is expected to reach a valuation of US$ 8.1 Million in 2022.
The New Zealand sustainable tourism market is anticipated to expand at a 16.3 % CAGR over the forecast period.
Leading players operating in the New Zealand tourism market are Aroha Tours, Flying Kiwi, Tuatara Tours, Pure Trails, Air New Zealand, Tourism New Zealand, Active Adventure, Bush, and Beach, New Zealand Encounters and Travel Ltd, Hiking New Zealand, Zealandier Tours, Guest New Zealand, Queenstown, Haka tourism group.
The New Zealand sustainable tourism market grew at a CAGR of 12.4 % between 2017 and 2021.
Table of Content
1. Executive Summary
1.1. New Zealand Sustainable Tourism Market Outlook
1.1.1. Who Is Travelling?
1.1.2. How Much Do They Spend?
1.1.3. Direct Contribution of Tourism to GDP
1.1.4. Direct Contribution of Tourism to Employment
1.2. Sustainable Tourism Evolution Analysis
1.3. FMI Analysis and Recommendations
2. Market Introduction
2.1. Total Spending (US$ Mn) and Forecast (2022-2032)
2.2. Number of Tourists (Mn) and Forecast (2022-2032)
2.3. Total Spending Y-o-Y Growth Projections (2022-2032)
2.4. Number of Tourists Y-o-Y Growth Projections
3. Sustainable Tourism Industry Analysis
3.1. Sustainable Tourism Industry Overview
3.1.1. Sustainable Tourism Industry Contribution to New Zealand’s GDP
3.1.2. Sustainable Tourism Sector Contribution to New Zealand’s Overall Employment
3.1.3. Impact of Covid-19
4. New Zealand Sustainable Tourism Market Dynamics
4.1. Market Drivers & Opportunities
4.1.1. The Key Trends Driving the New Zealand Sustainable Tourism Market
4.1.2. Increasing Recreational Activities Expected to Boost the Sustainable Tourism Industry in New Zealand
4.2. Macro-Economic Factors
4.2.1. New Zealand GDP Growth Outlook
4.2.2. New Zealand Industry Value Added
4.2.3. Consumer Spending Outlook
4.2.4. New Zealand’s Direct contribution of Sustainable Tourism to GDP
4.2.5. Internet Penetration Rates
4.2.6. Capital Investment in Sustainable Tourism
4.3. Forecast Factors - Relevance & Impact
5. Categorizing of New Zealand Sustainable Tourism Market, 2021
5.1. Introduction/ Key Findings
5.2. Current Market Analysis by Tourist Type
5.3. Current Market Analysis by Tourism type
5.3.2. Green Tourism
5.3.3. Soft Tourism
5.3.4. Community Tourism
5.4. Current Market Analysis by Tour Type
5.4.1. Independent Traveller
5.4.2. Tour Group
5.4.3. Package Traveller
5.5. Current Market Analysis by Consumer Orientation
5.6. Current Market Analysis by Age Group
5.6.1. 15-25 Years
5.6.2. 26-35 Years
5.6.3. 36-45 Years
5.6.4. 46-55 Years
5.6.5. 66-75 Years
5.7. Current Market Analysis by Booking Channel
5.7.1. Phone Booking
5.7.2. Online Booking
5.7.3. In-Person Booking
6. Social Media Sentimental Analysis
6.1. Social Media Platforms Preferred
6.2. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions
6.3. Trending #Hashtags
6.4. Social Media Platform Mentions (% of Total Mentions)
6.5. Region-Wise Social Media Mentions (% of Total Mentions)
6.6. Trending Subject Titles
7. Competition Analysis
7.1. Competition Dashboard
7.2. Pricing Analysis by Competition
7.3. Competition Benchmarking
7.4. Competition Deep Dive
7.4.1. Aroha Tours
188.8.131.52. Product Portfolio
184.108.40.206. Profitability by Market Segments (Product/Channel/Region)
220.127.116.11. Sales Footprint
18.104.22.168. Strategy Overview
22.214.171.124.1. Marketing Strategy
126.96.36.199.2. Product Strategy
188.8.131.52.3. Channel Strategy
7.4.2. Flying Kiwi
184.108.40.206. Product Portfolio
220.127.116.11. Profitability by Market Segments (Product/Channel/Region)
18.104.22.168. Sales Footprint
22.214.171.124. Strategy Overview
126.96.36.199.1. Marketing Strategy
188.8.131.52.2. Product Strategy
184.108.40.206.3. Channel Strategy
7.4.3. Tuatara Tours
220.127.116.11. Product Portfolio
18.104.22.168. Profitability by Market Segments (Product/Channel/Region)
22.214.171.124. Sales Footprint
126.96.36.199. Strategy Overview
188.8.131.52.1. Marketing Strategy
184.108.40.206.2. Product Strategy
220.127.116.11.3. Channel Strategy
7.4.4. Pure Trails
18.104.22.168. Product Portfolio
22.214.171.124. Profitability by Market Segments (Product/Channel/Region)
126.96.36.199. Sales Footprint
188.8.131.52. Strategy Overview
184.108.40.206.1. Marketing Strategy
220.127.116.11.2. Product Strategy
18.104.22.168.3. Channel Strategy
7.4.5. Air New Zealand
22.214.171.124. Product Portfolio
126.96.36.199. Profitability by Market Segments (Product/Channel/Region)
188.8.131.52. Sales Footprint
184.108.40.206. Strategy Overview
220.127.116.11.1. Marketing Strategy
18.104.22.168.2. Product Strategy
22.214.171.124.3. Channel Strategy
7.4.6. Tourism New Zealand
126.96.36.199. Product Portfolio
188.8.131.52. Profitability by Market Segments (Product/Channel/Region)
184.108.40.206. Sales Footprint
220.127.116.11. Strategy Overview
18.104.22.168.1. Marketing Strategy
22.214.171.124.2. Product Strategy
126.96.36.199.3. Channel Strategy
7.4.7. Active Adventures
188.8.131.52. Product Portfolio
184.108.40.206. Profitability by Market Segments (Product/Channel/Region)
220.127.116.11. Sales Footprint
18.104.22.168. Strategy Overview
22.214.171.124.1. Marketing Strategy
126.96.36.199.2. Product Strategy
188.8.131.52.3. Channel Strategy
7.4.8. Bush and Beach
184.108.40.206. Product Portfolio
220.127.116.11. Profitability by Market Segments (Product/Channel/Region)
18.104.22.168. Sales Footprint
22.214.171.124. Strategy Overview
126.96.36.199.1. Marketing Strategy
188.8.131.52.2. Product Strategy
184.108.40.206.3. Channel Strategy
7.4.9. New Zealand Encounters and Travel Ltd
220.127.116.11. Product Portfolio
18.104.22.168. Profitability by Market Segments (Product/Channel/Region)
22.214.171.124. Sales Footprint
126.96.36.199. Strategy Overview
188.8.131.52.1. Marketing Strategy
184.108.40.206.2. Product Strategy
220.127.116.11.3. Channel Strategy
7.4.10. Hiking New Zealand
18.104.22.168. Product Portfolio
22.214.171.124. Profitability by Market Segments (Product/Channel/Region)
126.96.36.199. Sales Footprint
188.8.131.52. Strategy Overview
184.108.40.206.1. Marketing Strategy
220.127.116.11.2. Product Strategy
18.104.22.168.3. Channel Strategy
7.4.11. Zealandier Tours
22.214.171.124. Product Portfolio
126.96.36.199. Profitability by Market Segments (Product/Channel/Region)
188.8.131.52. Sales Footprint
184.108.40.206. Strategy Overview
220.127.116.11.1. Marketing Strategy
18.104.22.168.2. Product Strategy
22.214.171.124.3. Channel Strategy
7.4.12. Guest New Zealand
126.96.36.199. Product Portfolio
188.8.131.52. Profitability by Market Segments (Product/Channel/Region)
184.108.40.206. Sales Footprint
220.127.116.11. Strategy Overview
18.104.22.168.1. Marketing Strategy
22.214.171.124.2. Product Strategy
126.96.36.199.3. Channel Strategy
188.8.131.52. Product Portfolio
184.108.40.206. Profitability by Market Segments (Product/Channel/Region)
220.127.116.11. Sales Footprint
18.104.22.168. Strategy Overview
22.214.171.124.1. Marketing Strategy
126.96.36.199.2. Product Strategy
188.8.131.52.3. Channel Strategy
7.4.14. Haka tourism group
184.108.40.206. Product Portfolio
220.127.116.11. Profitability by Market Segments (Product/Channel/Region)
18.104.22.168. Sales Footprint
22.214.171.124. Strategy Overview
126.96.36.199.1. Marketing Strategy
188.8.131.52.2. Product Strategy
184.108.40.206.3. Channel Strategy
7.4.15. Others (As per request)
220.127.116.11. Product Portfolio
18.104.22.168. Profitability by Market Segments (Product/Channel/Region)
22.214.171.124. Sales Footprint
126.96.36.199. Strategy Overview
188.8.131.52.1. Marketing Strategy
184.108.40.206.2. Product Strategy
220.127.116.11.3. Channel Strategy
8. Assumptions and Acronyms Used
9. Research Methodology
List of Tables
List of Charts