UAE Sustainable Tourism Market Outlook (2023 to 2033)

The UAE sustainable tourism market size is projected to witness swift growth from 2023 to 2033. According to the research report published by Future Market Insights, the global market is predicted to cross a valuation of US$ 40.34 million in 2023. It is estimated to attain a valuation of US$ 164.62 million by 2033. The market is expected to thrive at a staggering CAGR of 15.10% from 2023 to 2033.

Based on its advancement of knowledge and innovation, the UAE seeks to transform its national economy into a low-carbon green economy to encourage the demand for UAE sustainable tourism.

The UAE has implemented carbon capture and storage technology, one of the most promising and significant technologies for reducing carbon emissions from industrial enterprises, to promote sustainable tourism.

Large hotel management companies were taking the initiative to develop efficient green strategies that safeguard the environment, increase bottom-line yields, and align with the UAE government's green vision. Incorporating green practices as part of the hotel operation is considered essential.

Attributes Details
UAE Sustainable Tourism Market Share (2022) US$ 34.6 million
UAE Sustainable Tourism Market Share (2023) US$ 40.34 million
UAE Sustainable Tourism Market Share (2033) US$ 164.62 million
UAE Sustainable Tourism Market Share (2023 to 2033) 15.10%

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Key Factors Boosting the UAE Sustainable Tourism Industry

  • To improve tourism sustainability, the UAE is using cutting-edge digital technology. This involves the deployment of intelligent technologies for energy management, mobile apps for effective tourist information, and online communities that promote ethical tourism practices.
  • The UAE sponsors several international conferences and events centered on sustainable tourism, including the Abu Dhabi Sustainability Week and the Dubai Sustainable Tourism Summit. These gatherings allow individuals to network, share expertise, and highlight sustainable practices, raising interest and participation in sustainable travel.
  • The UAE is taking action to improve waste management procedures in the travel and tourist industry. Single-use plastics are being reduced, recycling systems are being implemented, and garbage is being segregated. Even composting and the production of biogas are two uses for organic waste that some businesses employ.
  • More hotels, resorts, and other tourism-related businesses are adopting green certifications and requirements in the UAE. Buildings and operations must adhere to strict sustainability standards to receive certifications like LEED (Leadership in Energy and Environmental Design) and Estidama in Abu Dhabi, which draws sustainable tourism in the region.

Challenges for the UAE Sustainable Tourism Industry

  • The consequences of climate change, such as rising temperatures and sea levels, might influence natural resources and tourism infrastructure in the UAE.
  • Since other countries are also investing in sustainable tourism, the UAE must stand out and enhance its services to stay competitive consistently.

Opportunities for the Future Run:

  • The trend toward sustainable tourism allows the UAE to draw eco-aware tourists looking for socially and environmentally responsible vacation spots.
  • The various ecosystems of the United Arab Emirates have enormous potential for the growth of ecotourism, offering one-of-a-kind experiences and chances for conservation.
  • Technology improvements and digital solutions may help improve resource management, tourist experiences, and sustainability initiatives.
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What are the Key Trends Driving the UAE Sustainable Tourism Market?

Key Players' Top Focus on the Environment Serves as the Main Engine for the UAE Sustainable Tourism Industry.

Attributes Key Trends
Environmental Concerns
  • The tourism industry has attracted numerous investments to various tourist destinations nationwide over the past years. As a result, rising crowding and tourist numbers at these locations have degraded aesthetic aspects. An increase in environmental awareness around tourism operations at such UAE locations has been attributed to expanding the demand for UAE sustainable tourism.
  • For UAE visitors, sustainability is a fundamental idea that impacts their lifestyle choices and travel behavior. Their primary sustainability issues include global warming, air pollution, human rights, and water quality and conservation. They demonstrate a solid awareness of global warming and renewable energy ideas, as well as the Recycling and Energy Star label symbols.
Infrastructure Development
  • As hotels and resorts around the nation work to accomplish their objectives, the UAE supports the sector and strengthens the ecosystem.
  • For instance, Dubai Sustainable Tourism provided its partners and stakeholders with 18,000 hours of training last year as part of these initiatives.

UAE Sustainable Tourism Market Historical Analysis (2018 to 2022) Vs. Forecast Outlook (2023 to 2033)

The UAE sustainable tourism industry's size developed at a CAGR of 14.20% from 2018 to 2022. In 2018, the global market size stood at US$ 20.34 million. The market witnessed considerable growth in the following years, accounting for US$ 34.6 million in 2022.

With yearly dollar increases and foreign currency returns that enable it to significantly contribute to GDP and fight unemployment by employing a diversified workforce, tourism is one of the UAE's most significant sources of national income.

The UAE sustainable tourism business directly supported 317,500 jobs, accounting for 5.4% of total employment. This is expected to grow 2.4% yearly to 410,000 jobs, representing 5.9% of total employment in 2027.

Historical CAGR (2018 to 2022) 14.20%
Forecasted CAGR (2023 to 2033) 15.10%

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How is the Rapid Growth of Social Media influenced the UAE Sustainable Tourism Industry?

The tourist industry in Dubai and the UAE area is one of the many businesses on which social media and the internet have had a significant impact. Looking at the rapid growth of social media, Abu Dhabi and Dubai cities are boosting their sustainable tourism market trends through social media.

Abu Dhabi is a world-class metropolis with a rich cultural past and a gorgeous modern cityscape. The Department of Culture and Tourism (DCT) in Abu Dhabi is in charge of developing and marketing the emirate, with the overarching goal of assisting Abu Dhabi's transformation into a world-class, sustainable destination of distinction.

As increasing brand visibility and engagement were priority concerns, the Department recognized the need to build a comprehensive social media strategy to increase the demand for UAE sustainable tourism.

Category-wise Insights

Which Type of Tourism is Popular Among Environmentally Conscious Tourists?

Eco-Tourism is a Highly Popular Activity in the UAE Sustainable Tourism Sector.

Travelers are drawn to this sort of adventure travel, as it allows them to explore a new place's culture and natural environment without abusing it or damaging it. Moreover, a portion of the earnings from this sort of travel is invested directly back into local conservation initiatives. The most popular activity for the UAE sustainable tourism business is ecotourism tours.

According to the UAE sustainable tourism market analysis report, the eco-tourism sector by activity type is likely to have the leading market share in 2023. This trend is predicted to continue with an above-average growth rate over the projection period.

The green tourism segment is predicted to garner swift growth in the coming years. The UAE government has significantly committed to environmental preservation and sustainable development. It has adopted several policies, rules, and programs to encourage sustainable tourism. These initiatives include the Dubai Clean Energy Strategy 2050 and the Abu Dhabi Economic Vision 2030, which focus on sustainable practices and promote the expansion of green tourism. In 2022, the green tourism segment captured 32.80% shares in the market.

Which Sort of Booking Channel is Highly Prevalent in the UAE Sustainable Tourism Industry?

The Online Booking Segment is Gaining Traction and is Likely to Hold the Dominant Share.

The online booking segment is growing in popularity among booking channels for UAE sustainable tourism due to its capacity to virtually present and experience the venues. Over the projected period, this segment is expected to take over the phone booking channel. In 2022, the online booking segment captured a 37.90% market share.

Furthermore, tourists prefer to book online or through a mobile app, allowing them easy digital payment transmission, real-time tracking, and better security. As tourists may use the Internet to explore and compare information on tourist sights, lodgings, restaurants, and other services, online booking is becoming an increasingly popular strategy globally.

Which Tourist Category is Propelling UAE Sustainable Tourism Business Forward?

International Tourists Generate the Preponderance of the Market's Revenue.

International tourism is a significant component of the UAE economy and culture. Unlike most other forms of travel and tourism, sustainable tourism appeals to foreign individuals of all ages and economic backgrounds, claiming the dominating market share. Moreover, foreign tourists account for a vast group of businesses and are the sustainable tourism industry's driving force in the UAE.

Comparative View of Adjacent UAE Sustainable Tourism Market

UAE Sustainable Tourism Market:

Attributes UAE Sustainable Tourism Market
CAGR (2023 to 2033) 15.10%
Market Value (2023) US$ 40.34 million
Growth Factors
  • Surging investments in sustainable infrastructure development.
  • Growing demand for sustainable tourism globally.
  • Favorable government initiatives promote market growth.
Future Opportunities Expansion of ecotourism.
Market Trends Adoption of technological advancements and digital solutions.

Middle East Tourism Market:

Attributes Middle East Tourism Market
CAGR (2023 to 2033) 5.2%
Market Value (2023) US$ 258.79 billion
Growth Factors
  • Increasing development of unique infrastructure to attract global tourists.
  • Rising initiatives and policies to promote tourism in the region.
  • Growing advertisements and marketing campaigns to boost the region's tourism worldwide.
Future Opportunities Development of new attractive and unique buildings and infrastructure to attract tourists.
Market Trends Promotion of ecotourism and wildlife conservation.

Sustainable Tourism Market:

Attributes Sustainable Tourism Market
CAGR (2023 to 2033) 33.5%
Market Value (2023) US$ 1.34 trillion
Growth Factors
  • Rising ecological awareness regarding tourism activities.
  • The constant increase in tourism across the globe.
  • Rising emphasis on preserving and promoting cultural heritage.
Future Opportunities A surge in millennial and Gen-Z tourist demographics.
Market Trends Increasing online booking trend.

Country-wise Insights

How are Government Activities in the UAE Encouraging Sustainable Tourism Travel?

Dubai has Initiated Several Measures to Enhance the Travel and Tourist Industry.

Tourism is one of the UAE's most important economic drivers. Dubai has established certain long-term goals for its sustainable tourism market growth. These are in keeping with HH Sheikh Mohammed Bin Rashed Al Maktoum's goal of transforming the United Arab Emirates (UAE) into a 'green economy for sustainable development.'

The Dubai Department of Tourism and Commerce Marketing (DTCM) has created a sustainability strategy, roadmap, and holistic approach to ensuring ongoing growth. The UAE sustainable tourism industry share in Dubai is planned to be executed through the Dubai Sustainable Tourism (DST) program.

DST provided a roadmap for execution, as well as a full-fledged program with a variety of practical sustainability activities. Such approaches ensure effective resource management, lowering the business's carbon impact and assisting the company with impending requirements.

Competitive Landscape

Key Players are Contributing to the Global Energy Markets

Sustainable tourism has grown in importance for both destinations and tourism businesses. They are all working to ensure long-term economic viability to differentiate themselves from the competition.

UAE sustainable tourism industry players are also helping local communities convey a favorable image to the market since modern visitors value green and sustainable activities more than ever.

Recent developments Observed by FMI:

  • By the launch of the 'Get into the Green Scene' initiative introduced in May 2021, Dubai Sustainable Tourism (DST), a division of Dubai's Department of Tourism and Commerce Marketing (Dubai Tourism), hopes to establish Dubai as one of the top global destinations for sustainable tourism. The program aims to educate locals and tourists about Dubai's sustainable attractions and emphasize how simple it is to incorporate sustainable lifestyle choices into daily activities.
  • Platinum Heritage Dubai was awarded the title of Renewable Energy Leader in Dubai's tourist and hospitality industry.
  • The UAE is working to expand and improve its abundant resources and experience in the global energy markets and strengthen its leading position as a global hub for the research and development of renewable energy sources.

Key Players in the Market

  • Platinum Heritage Dubai
  • Frommer’s
  • Dubai Sustainable Tourism (DST)
  • Arabian Adventures
  • WorldStrides
  • Pickyourtrail
  • Travel Triangle
  • Thomas Cook
  • Akbar Travels
  • TravTalk Middle East
  • MALDA TRAVEL & TOURISM
  • UNWTO
  • Surprise Tourism
  • FAMILY TRAVEL IN THE MIDDLE EAST

Scope of the Report

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis US$ million for Value
Key Region Covered The Middle East & Africa (MEA)
Key Countries Covered UAE
Key Segments Covered Type, Booking Channel, Consumer Orientation, Tourist Type, Tour Type, Age Group
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, Trend Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

UAE Sustainable Tourism Market Segmentation

By Type:

  • Eco-Tourism
  • Green Tourism
  • Soft Tourism
  • Community Tourism

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In-person Booking

By Tourism Type:

  • Domestic
  • International

By Tourist Type:

  • Independent Traveller
  • Tour Group
  • Package Traveller

By Consumer Orientation:

  • Men
  • Women

By Age Group:

  • 15 to 25 Years
  • 26 to 35 Years
  • 36 to 35 Years
  • 46 to 55 Years
  • 66 to 75 Years

Frequently Asked Questions

What is the Present Market Value in 2023? 

The market is valued at US$ 40.3 million in 2023. 

What is the Market CAGR from 2023 to 2033? 

The market is projected to expand at a CAGR of 15.1% from 2023 to 2033.

Who are the Key Market Players? 

Platinum Heritage Dubai and Frommer’s are the key market players. 

How was the Historical Performance of the Market? 

The market recorded a CAGR of 14.2% from 2018 to 2022.

Which is the Key Segment by Type? 

Eco-tourism segment is likely to remain preferred through 2033. 

Table of Content
1. Executive Summary

    1.1. UAE Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Type, 2023 to 2033

        5.3.1. Eco-Tourism

        5.3.2. Green Tourism

        5.3.3. Soft Tourism

        5.3.4. Community Tourism

    5.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033

6. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Booking Channel

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Booking Channel, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Booking Channel, 2023 to 2033

        6.3.1. Phone Booking

        6.3.2. Online Booking

        6.3.3. In-Person Booking

    6.4. Y-o-Y Growth Trend Analysis By Booking Channel, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Booking Channel, 2023 to 2033

7. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Tourism Type

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) Analysis By Tourism Type, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Tourism Type, 2023 to 2033

        7.3.1. Domestic

        7.3.2. International

    7.4. Y-o-Y Growth Trend Analysis By Tourism Type, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Tourism Type, 2023 to 2033

8. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Traveler Type

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) Analysis By Traveler Type, 2018 to 2022

    8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Traveler Type, 2023 to 2033

        8.3.1. Independent Traveler

        8.3.2. Tour Group

        8.3.3. Package Traveler

    8.4. Y-o-Y Growth Trend Analysis By Traveler Type, 2018 to 2022

    8.5. Absolute $ Opportunity Analysis By Traveler Type, 2023 to 2033

9. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Consumer Orientation

    9.1. Introduction / Key Findings

    9.2. Historical Market Size Value (US$ Million) Analysis By Consumer Orientation, 2018 to 2022

    9.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Consumer Orientation, 2023 to 2033

        9.3.1. Men

        9.3.2. Women

    9.4. Y-o-Y Growth Trend Analysis By Consumer Orientation, 2018 to 2022

    9.5. Absolute $ Opportunity Analysis By Consumer Orientation, 2023 to 2033

10. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Age Group

    10.1. Introduction / Key Findings

    10.2. Historical Market Size Value (US$ Million) Analysis By Age Group, 2018 to 2022

    10.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Age Group, 2023 to 2033

        10.3.1. 15-25 Years

        10.3.2. 26-35 Years

        10.3.3. 36-45 Years

        10.3.4. 46-55 Years

        10.3.5. 66-75 Years

    10.4. Y-o-Y Growth Trend Analysis By Age Group, 2018 to 2022

    10.5. Absolute $ Opportunity Analysis By Age Group, 2023 to 2033

11. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Introduction

    11.2. Historical Market Size Value (US$ Million) Analysis By Country, 2018 to 2022

    11.3. Current Market Size Value (US$ Million) Analysis and Forecast By Country, 2023 to 2033

        11.3.1. UAE

    11.4. Market Attractiveness Analysis By Country

12. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By States

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By States

        12.2.2. By Type

        12.2.3. By Booking Channel

        12.2.4. By Tourism Type

        12.2.5. By Traveler Type

        12.2.6. By Consumer Orientation

        12.2.7. By Age Group

    12.3. Market Attractiveness Analysis

        12.3.1. By States

        12.3.2. By Type

        12.3.3. By Booking Channel

        12.3.4. By Tourism Type

        12.3.5. By Traveler Type

        12.3.6. By Consumer Orientation

        12.3.7. By Age Group

    12.4. Key Takeaways

13. Market Structure Analysis

    13.1. Competition Dashboard

    13.2. Competition Benchmarking

    13.3. Market Share Analysis of Top Players

        13.3.1. By State

        13.3.2. By Type

        13.3.3. By Booking Channel

        13.3.4. By Tourism Type

        13.3.5. By Traveler Type

        13.3.6. By Consumer Orientation

        13.3.7. By Age Group

14. Competition Analysis

    14.1. Competition Deep Dive

        14.1.1. Platinum Heritage Dubai

            14.1.1.1. Overview

            14.1.1.2. Product Portfolio

            14.1.1.3. Profitability by Market Segments

            14.1.1.4. Sales Footprint

            14.1.1.5. Strategy Overview

                14.1.1.5.1. Marketing Strategy

        14.1.2. Frommer's

            14.1.2.1. Overview

            14.1.2.2. Product Portfolio

            14.1.2.3. Profitability by Market Segments

            14.1.2.4. Sales Footprint

            14.1.2.5. Strategy Overview

                14.1.2.5.1. Marketing Strategy

        14.1.3. Dubai Sustainable Tourism (DST)

            14.1.3.1. Overview

            14.1.3.2. Product Portfolio

            14.1.3.3. Profitability by Market Segments

            14.1.3.4. Sales Footprint

            14.1.3.5. Strategy Overview

                14.1.3.5.1. Marketing Strategy

        14.1.4. Arabian Adventures

            14.1.4.1. Overview

            14.1.4.2. Product Portfolio

            14.1.4.3. Profitability by Market Segments

            14.1.4.4. Sales Footprint

            14.1.4.5. Strategy Overview

                14.1.4.5.1. Marketing Strategy

        14.1.5. WorldStridesWorldStrides

            14.1.5.1. Overview

            14.1.5.2. Product Portfolio

            14.1.5.3. Profitability by Market Segments

            14.1.5.4. Sales Footprint

            14.1.5.5. Strategy Overview

                14.1.5.5.1. Marketing Strategy

        14.1.6. Pickyourtrail

            14.1.6.1. Overview

            14.1.6.2. Product Portfolio

            14.1.6.3. Profitability by Market Segments

            14.1.6.4. Sales Footprint

            14.1.6.5. Strategy Overview

                14.1.6.5.1. Marketing Strategy

        14.1.7. Travel Triangle

            14.1.7.1. Overview

            14.1.7.2. Product Portfolio

            14.1.7.3. Profitability by Market Segments

            14.1.7.4. Sales Footprint

            14.1.7.5. Strategy Overview

                14.1.7.5.1. Marketing Strategy

        14.1.8. Thomas Cook

            14.1.8.1. Overview

            14.1.8.2. Product Portfolio

            14.1.8.3. Profitability by Market Segments

            14.1.8.4. Sales Footprint

            14.1.8.5. Strategy Overview

                14.1.8.5.1. Marketing Strategy

        14.1.9. Thrillophilia

            14.1.9.1. Overview

            14.1.9.2. Product Portfolio

            14.1.9.3. Profitability by Market Segments

            14.1.9.4. Sales Footprint

            14.1.9.5. Strategy Overview

                14.1.9.5.1. Marketing Strategy

        14.1.10. Akbar Travels

            14.1.10.1. Overview

            14.1.10.2. Product Portfolio

            14.1.10.3. Profitability by Market Segments

            14.1.10.4. Sales Footprint

            14.1.10.5. Strategy Overview

                14.1.10.5.1. Marketing Strategy

        14.1.11. TravTalk Middle East

            14.1.11.1. Overview

            14.1.11.2. Product Portfolio

            14.1.11.3. Profitability by Market Segments

            14.1.11.4. Sales Footprint

            14.1.11.5. Strategy Overview

                14.1.11.5.1. Marketing Strategy

        14.1.12. MALDA TRAVEL & TOURISM

            14.1.12.1. Overview

            14.1.12.2. Product Portfolio

            14.1.12.3. Profitability by Market Segments

            14.1.12.4. Sales Footprint

            14.1.12.5. Strategy Overview

                14.1.12.5.1. Marketing Strategy

        14.1.13. UNWTO

            14.1.13.1. Overview

            14.1.13.2. Product Portfolio

            14.1.13.3. Profitability by Market Segments

            14.1.13.4. Sales Footprint

            14.1.13.5. Strategy Overview

                14.1.13.5.1. Marketing Strategy

        14.1.14. Surprise Tourism

            14.1.14.1. Overview

            14.1.14.2. Product Portfolio

            14.1.14.3. Profitability by Market Segments

            14.1.14.4. Sales Footprint

            14.1.14.5. Strategy Overview

                14.1.14.5.1. Marketing Strategy

        14.1.15. FAMILY TRAVEL IN THE MIDDLE EAST

            14.1.15.1. Overview

            14.1.15.2. Product Portfolio

            14.1.15.3. Profitability by Market Segments

            14.1.15.4. Sales Footprint

            14.1.15.5. Strategy Overview

                14.1.15.5.1. Marketing Strategy

15. Assumptions & Acronyms Used

16. Research Methodology
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