UAE Sustainable Tourism Market
Analyze the Multi-directional Growth Trends for the UAE Sustainable Tourism Market
UAE Sustainable Tourism Market by Product, Capacity, Application, Distribution Channel & Region - Forecast 2022 - 2032
UAE Sustainable Tourism Market Outlook (2022-2032)
[333 Pages Report] The UAE Sustainable Tourism market is worth US$ 34.6 million in 2022. As per the report, the sector is expected to increase at a robust 15.3% CAGR. Total revenue generated by the UAE sustainable tourism market represents nearly 3%-7% of the global sustainable tourism market.
Based on its advancement of knowledge and innovation, the UAE seeks to transform its national economy into a low-carbon green economy, to encourage the demand for UAE sustainable tourism.
The UAE has implemented carbon capture and storage technology, which is regarded as one of the most promising and significant technologies for reducing carbon emissions from industrial enterprises, to promote sustainable tourism.
Large hotel management companies were taking the initiative to develop efficient green strategies that safeguard the environment, increase bottom-line yields, and align with the UAE government's "green" vision. Incorporating green practices as part of the hotel operation is widely regarded as essential.
Attribute |
Details |
UAE Sustainable Tourism Market Estimated Size (2022) |
US$ 34.6 Million |
UAE Sustainable Tourism Market Value-based CAGR (2022-2032) |
15.3% |
UAE Sustainable Tourism Market Top Players Share in 2021. |
3% -7% |
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UAE Sustainable Tourism Market: Historical Development and Future Prospects
With yearly dollar increases and foreign currency returns that enable it to significantly contribute to GDP and fight unemployment by employing a diversified workforce, tourism is one of the most significant sources of national income in the UAE.
The UAE sustainable tourism business directly supported 317,500 jobs in the UAE, accounting for 5.4% of total employment. This is expected to grow by 2.4% each year to 410,000 jobs, representing 5.9% of total employment in 2027.
Between 2017 and 2021, there was significant growth in sustainable-based tourism at nearly 12.7% in the UAE. However, it experienced a brief period of downturn after the outbreak of the COVID-19 pandemic. But with the easing of COVID-19 norms after two years, the tourism sector has regained its vigor. Along this line, the UAE sustainable tourism industry is expected to develop throughout the predicted period.
How is the UAE Sustainable Tourism Market being influenced by the Rapid Growth of Social Media?
The tourist industry in Dubai and the UAE area is one of the many businesses that social media and the internet have had a significant impact on. Looking at the rapid growth of social media, Abu Dhabi and Dubai cities are boosting their sustainable tourism market trends through social media.
Abu Dhabi is a world-class metropolis with a rich cultural past and a gorgeous modern cityscape. The Department of Culture and Tourism (DCT) in Abu Dhabi is in charge of developing and marketing the whole emirate, with the overarching goal of assisting Abu Dhabi's transformation into a world-class, sustainable tourism destination of distinction.
As increasing brand visibility and engagement were priority concerns, the Department recognized the need to build a comprehensive social media strategy to increase the demand for UAE sustainable tourism.
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Talk to AnalystWhat are the Key Trends Driving the UAE Sustainable Tourism Market?
“Key players' top focus on the environment serves as the main engine for the UAE sustainable tourism market.”
Attributes |
Key Trends |
Environmental Concerns |
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Infrastructure Development |
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Country Insight
How Are Government Activities In The UAE Encouraging Sustainable Tourism Travel?
"Dubai has initiated a number of measures to enhance the travel and tourist industry."
Tourism is one of the UAE's most important economic drivers. Dubai has established certain long-term goals for its sustainable tourism market growth. These are in keeping with HH Sheikh Mohammed Bin Rashed Al Maktoum's goal of transforming the United Arab Emirates (UAE) into a 'green economy for sustainable development'.
The Dubai Department of Tourism and Commerce Marketing (DTCM) has created a sustainability strategy, roadmap, and holistic approach to ensuring the ongoing growth. The UAE sustainable tourism market share in Dubai is planned to be executed through the Dubai Sustainable Tourism (DST) program.
DST provided a roadmap for execution, as well as a full-fledged program with a variety of practical sustainability activities. Such approaches ensure effective resource management, lowering the business's carbon impact and assisting the company with impending requirements.

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Category based Insights
Which Type Of Tourism Is Most Popular Among Environmentally Conscious Tourists?
"Eco-Tourism Tours are the most popular form of activity in the UAE Sustainable Tourism Sector."
Travelers are drawn to this sort of adventure travel, as it allows them to explore a new place's culture and the natural environment without abusing it or damaging the natural environment. Moreover, a portion of the earnings from this sort of travel is invested directly back into local conservation initiatives. The most popular type of activity for the UAE sustainable tourism business is ecotourism tours.
According to the UAE sustainable tourism market analysis report, the eco-tourism sector by activity type is likely to have the most market share in 2022. This trend is predicted to continue with an above average growth rate over the projection period.
Which sort of Booking Channel is most prevalent in the UAE Sustainable Tourism Market?
“The online booking segment is gaining traction and is likely to hold the largest share.”
Online booking segment is growing in popularity among booking channels for UAE sustainable tourism, due to its capacity to virtually present and experience the venues. Over the projected period, this segment is expected to take over the phone booking channel.
Furthermore, tourists prefer to book online or through a mobile app platform, allowing them easy digital payment transmission, real-time tracking, and better security. As tourists can use the Internet to explore and compare information on tourist sights, lodgings, restaurants, and other services, so online booking is becoming an increasingly popular strategy globally.
Which Tourist Category Is Propelling UAE Sustainable Tourism Business Forward?
"International tourists generate the majority of the market's revenue."
International tourism is a significant component of the UAE economy and culture. Unlike most other forms of travel and tourism, sustainable tourism appeals to foreign individuals of all ages and economic backgrounds, claiming it the largest market share.
Moreover, foreign tourists account for the vast majority of business, and they are clearly the sustainable tourism industry's driving force in the UAE.
UAE Sustainable Tourism Market: Key Players are Contributing in the Global Energy Markets
Sustainable tourism has grown in importance for both destinations and tourism businesses. They are all working to ensure long-term economic viability for differentiating themselves from the competition.
UAE sustainable tourism market players are also adopting the strategy of helping local communities convey a favorable image to the market, since modern visitors value green and sustainable activities more than ever before.
Recent developments in UAE Sustainable Tourism Market
- Platinum Heritage Dubai was awarded the title of Renewable Energy Leader in Dubai's tourist and hospitality industry.
- The UAE is working to expand and improve its abundant resources and experience in the global energy markets, as well as to strengthen its leading position as a global hub for the research and development of renewable energy sources.
Key Players
- Platinum Heritage Dubai
- Frommer's
- Dubai Sustainable Tourism (DST)
- Arabian Adventures
- WorldStridesWorldStrides
- Pickyourtrail
- Travel Triangle
- Thomas Cook
- Thrillophilia
- Akbar Travels
- TravTalk Middle East
- MALDA TRAVEL & TOURISM
- UNWTO
- Surprise Tourism
- FAMILY TRAVEL IN THE MIDDLE EAST
Scope of Report
Attribute |
Details |
Forecast Period |
2022-2032 |
Historical Data Available for |
2017-2021 |
Market Analysis |
US$ Million for Value |
Key Region Covered |
MEA |
Key Countries Covered |
UAE |
Key Segments Covered |
|
Key Companies Profiled |
|
Report Coverage |
Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
UAE Sustainable Tourism Market by Category
By Tourism Type:
- Eco-Tourism
- Green Tourism
- Soft Tourism
- Community Tourism
By Booking Channel:
- Phone Booking
- Online Booking
- In-Person Booking
By Tourism Type:
- Domestic
- International
By Tourist Type:
- Independent Traveller
- Tour Group
- Package Traveller
Consumer Orientation:
- Men
- Women
By Age Group:
- 15-25 Years
- 26-35 Years
- 36-45 Years
- 46-55 Years
- 66-75 Years
Frequently Asked Questions
The UAE sustainable tourism market is likely to grow at 15.3% through 2032.
The UAE sustainable tourism market is valued at US$ 34.6 million in 2022.
The UAE sustainable tourism market's top players share was 3%-7% in 2021.
The UAE sustainable tourism market grew at 12.7% CAGR (2017-2021).
Table of Content
1. Executive Summary
1.1. UAE Sustainable Tourism Market Outlook
1.1.1. Who Is Travelling?
1.1.2. How Much Do They Spend?
1.1.3. Direct Contribution of Tourism To GDP
1.1.4. Direct Contribution of Tourism To Employment
1.2. Sustainable Tourism Evolution Analysis
1.3. FMI Analysis and Recommendations
2. Market Introduction
2.1. Total Spending (US$ Mn) and Forecast (2022-2032)
2.2. Number of Tourists (Mn) and Forecast (2022-2032)
2.3. Total Spending Y-o-Y Growth Projections (2022-2032)
2.4. Number of Tourists Y-o-Y Growth Projections
3. Sustainable Tourism Industry Analysis
3.1. Sustainable Tourism Industry Overview
3.1.1. Sustainable Tourism Industry Contribution to UAE ’s GDP
3.1.2. Sustainable Tourism Sector Contribution to India’s Overall Employment
3.1.3. Impact of Covid-19
3.1.4. Others
4. UAE Sustainable Tourism Market Dynamics
4.1. Market Drivers & Opportunities
4.1.1. Rapid Growth of Infrastructure Boosting the Growth in the Market
4.1.2. Aggressively Growing Government Initiatives to Promote Tourism Industry
4.1.3. Driving Factors Like International Accreditation and Presence of Top Surgeons Propel the Market Forward
4.1.4. Others (during course study)
5. Market Background
5.1. Macro-Economic Factors
5.1.1. UAE GDP Growth Outlook
5.1.2. UAE Industry Value Added
5.1.3. Consumer Spending Outlook
5.1.4. UAE Direct contribution of Sustainable Tourism to GDP
5.1.5. Internet Penetration Rates
5.1.6. Capital Investment in Sustainable Tourism
5.2. Forecast Factors - Relevance & Impact
6. Categorizing of UAE Sustainable Tourism Market, 2021
6.1. Introduction/ Key Findings
6.2. Current Market Analysis by Tourism Type
6.2.1. Day Trips & Local Gateways
6.2.2. Museums
6.2.3. Pilgrimages
6.2.4. Religious and Heritage Tours
6.2.5. Others
6.3. Current Market Analysis by Tourist Type
6.3.1. Domestic
6.3.2. Internationals
6.4. Current Market Analysis by Tour Type
6.4.1. Independent Traveller
6.4.2. Tour Group
6.4.3. Package Traveller
6.5. Current Market Analysis by Consumer Orientation
6.5.1. Men
6.5.2. Women
6.5.3. Children
6.6. Current Market Analysis by Age Group
6.6.1. 15-25 Years
6.6.2. 26-35 Years
6.6.3. 36-45 Years
6.6.4. 46-55 Years
6.6.5. 66-75 Years
6.7. Current Market Analysis by Booking Channel
6.7.1. Phone Booking
6.7.2. Online Booking
6.7.3. In-Person Booking
7. Social Media Sentimental Analysis
7.1. Social Media Platforms Preferred
7.1.1.1. Facebook
7.1.1.2. YouTube
7.1.1.3. Instagram
7.1.1.4. Twitter
7.1.1.5. LinkedIn
7.1.1.6. Pinterest
7.1.1.7. Google+
7.1.1.8. Others
7.2. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions
7.3. Trending #Hashtags
7.4. Social Media Platform Mentions (% of Total Mentions)
7.5. Region-Wise Social Media Mentions (% of Total Mentions)
7.6. Trending Subject Titles
8. Competition Analysis
8.1. Competition Dashboard
8.2. Pricing Analysis by Competition
8.3. Competition Benchmarking
8.4. Competition Deep Dive
8.4.1. Platinum Heritage Dubai
8.4.1.1. Overview
8.4.1.2. Product Portfolio
8.4.1.3. Profitability by Market Segments (Product/Channel/Region)
8.4.1.4. Sales Footprint
8.4.1.5. Strategy Overview
8.4.1.5.1. Marketing Strategy
8.4.1.5.2. Product Strategy
8.4.1.5.3. Channel Strategy
8.4.2. Frommer's
8.4.2.1. Overview
8.4.2.2. Product Portfolio
8.4.2.3. Profitability by Market Segments (Product/Channel/Region)
8.4.2.4. Sales Footprint
8.4.2.5. Strategy Overview
8.4.2.5.1. Marketing Strategy
8.4.2.5.2. Product Strategy
8.4.2.5.3. Channel Strategy
8.4.3. Dubai Sustainable Tourism (DST)
8.4.3.1. Overview
8.4.3.2. Product Portfolio
8.4.3.3. Profitability by Market Segments (Product/Channel/Region)
8.4.3.4. Sales Footprint
8.4.3.5. Strategy Overview
8.4.3.5.1. Marketing Strategy
8.4.3.5.2. Product Strategy
8.4.3.5.3. Channel Strategy
8.4.4. Arabian Adventures
8.4.4.1. Overview
8.4.4.2. Product Portfolio
8.4.4.3. Profitability by Market Segments (Product/Channel/Region)
8.4.4.4. Sales Footprint
8.4.4.5. Strategy Overview
8.4.4.5.1. Marketing Strategy
8.4.4.5.2. Product Strategy
8.4.4.5.3. Channel Strategy
8.4.5. WorldStrides
8.4.5.1. Overview
8.4.5.2. Product Portfolio
8.4.5.3. Profitability by Market Segments (Product/Channel/Region)
8.4.5.4. Sales Footprint
8.4.5.5. Strategy Overview
8.4.5.5.1. Marketing Strategy
8.4.5.5.2. Product Strategy
8.4.5.5.3. Channel Strategy
8.4.6. Pickyourtrail
8.4.6.1. Overview
8.4.6.2. Product Portfolio
8.4.6.3. Profitability by Market Segments (Product/Channel/Region)
8.4.6.4. Sales Footprint
8.4.6.5. Strategy Overview
8.4.6.5.1. Marketing Strategy
8.4.6.5.2. Product Strategy
8.4.6.5.3. Channel Strategy
8.4.7. Travel Triangle
8.4.7.1. Overview
8.4.7.2. Product Portfolio
8.4.7.3. Profitability by Market Segments (Product/Channel/Region)
8.4.7.4. Sales Footprint
8.4.7.5. Strategy Overview
8.4.7.5.1. Marketing Strategy
8.4.7.5.2. Product Strategy
8.4.7.5.3. Channel Strategy
8.4.8. Thomas Cook
8.4.8.1. Overview
8.4.8.2. Product Portfolio
8.4.8.3. Profitability by Market Segments (Product/Channel/Region)
8.4.8.4. Sales Footprint
8.4.8.5. Strategy Overview
8.4.8.5.1. Marketing Strategy
8.4.8.5.2. Product Strategy
8.4.8.5.3. Channel Strategy
8.4.9. Thrillophilia
8.4.9.1. Overview
8.4.9.2. Product Portfolio
8.4.9.3. Profitability by Market Segments (Product/Channel/Region)
8.4.9.4. Sales Footprint
8.4.9.5. Strategy Overview
8.4.9.5.1. Marketing Strategy
8.4.9.5.2. Product Strategy
8.4.9.5.3. Channel Strategy
8.4.10. Akbar Travels
8.4.10.1. Overview
8.4.10.2. Product Portfolio
8.4.10.3. Profitability by Market Segments (Product/Channel/Region)
8.4.10.4. Sales Footprint
8.4.10.5. Strategy Overview
8.4.10.5.1. Marketing Strategy
8.4.10.5.2. Product Strategy
8.4.10.5.3. Channel Strategy
8.4.11. TravTalk Middle East
8.4.11.1. Overview
8.4.11.2. Product Portfolio
8.4.11.3. Profitability by Market Segments (Product/Channel/Region)
8.4.11.4. Sales Footprint
8.4.11.5. Strategy Overview
8.4.11.5.1. Marketing Strategy
8.4.11.5.2. Product Strategy
8.4.11.5.3. Channel Strategy
8.4.12. MALDA TRAVEL & TOURISM
8.4.12.1. Overview
8.4.12.2. Product Portfolio
8.4.12.3. Profitability by Market Segments (Product/Channel/Region)
8.4.12.4. Sales Footprint
8.4.12.5. Strategy Overview
8.4.12.5.1. Marketing Strategy
8.4.12.5.2. Product Strategy
8.4.12.5.3. Channel Strategy
8.4.13. UNWTO
8.4.13.1. Overview
8.4.13.2. Product Portfolio
8.4.13.3. Profitability by Market Segments (Product/Channel/Region)
8.4.13.4. Sales Footprint
8.4.13.5. Strategy Overview
8.4.13.5.1. Marketing Strategy
8.4.13.5.2. Product Strategy
8.4.13.5.3. Channel Strategy
8.4.14. Surprise Tourism
8.4.14.1. Overview
8.4.14.2. Product Portfolio
8.4.14.3. Profitability by Market Segments (Product/Channel/Region)
8.4.14.4. Sales Footprint
8.4.14.5. Strategy Overview
8.4.14.5.1. Marketing Strategy
8.4.14.5.2. Product Strategy
8.4.14.5.3. Channel Strategy
8.4.15. FAMILY TRAVEL IN THE MIDDLE EAST
8.4.15.1. Overview
8.4.15.2. Product Portfolio
8.4.15.3. Profitability by Market Segments (Product/Channel/Region)
8.4.15.4. Sales Footprint
8.4.15.5. Strategy Overview
8.4.15.5.1. Marketing Strategy
8.4.15.5.2. Product Strategy
8.4.15.5.3. Channel Strategy
8.4.16. Others
8.4.16.1. Overview
8.4.16.2. Product Portfolio
8.4.16.3. Profitability by Market Segments (Product/Channel/Region)
8.4.16.4. Sales Footprint
8.4.16.5. Strategy Overview
8.4.16.5.1. Marketing Strategy
8.4.16.5.2. Product Strategy
8.4.16.5.3. Channel Strategy
9. Assumptions and Acronyms Used
10. Research Methodology
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