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UAE Faith Based Tourism Market

Discover How UAE is Attracting Visitors to its Religious Sites in FMI’s Latest Survey

UAE Faith Based Tourism Market by Tourism Type, Booking Channel, Tourist, Tour, Age Group, Consumer Orientation Phase & Region - Forecast 2022 – 2032

UAE Faith Based Tourism Market Outlook (2022-2032)

[300 Pages Report] The UAE faith based tourism market size is estimated to reach a valuation of US$ 290 Mn in 2022. The market is projected to exhibit astonishing growth at a CAGR of 12.7% in the forecast period from 2022 to 2032. Share of the UAE faith based tourism market is around ~4%-10% in the global faith based tourism industry.

Attributes

Key Statistics

UAE Faith Based Tourism Market Estimated Size (2022)

US$ 290 Mn

Value-based CAGR (2022-2032)

12.7%

Collective Value Share: Top Players (2021)

5%-11%

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2017-2021 UAE Faith Based Tourism Demand Outlook Compared to 2022-2032 Forecast

Between 2017-2021, there was a substantial increase in religious pilgrimage tourism activities in the UAE. The market held nearly 12.4% of CAGR in the historical period.

Tourism is considered to be one of the most significant sources of national income in the UAE as the country is striving to combat unemployment by employing a diversified workforce. The travel and tourism industry directly supported 317,500 jobs or 5.4% of all employment in the UAE in 2016.

It is anticipated to increase by 2.4% annually to 410,000 jobs, which would represent 5.9% of all employment in 2027. The UAE is thus considered to be one of the top tourist destinations in the world.

UAE is a living example of a bridge between people of different cultures in a respectful environment that rejects extremism and emphasizes acceptance of the other. It is the only country where more than 180 nationalities live together in harmony. The country houses places of worship for followers of every religion, which would attract more visitors.

Top 3 Trends Fueling the UAE Faith Based Tourism Market

Visits from Well-known Personalities

The UAE is on the path of becoming a spiritual tourism center and is set to witness a large number of visitors in the next decade. The country is aiming to become a hub for interreligious dialogue and peaceful coexistence.

The majority of prominent and well-known public figures worldwide, including Rihanna, Lewis Hamilton, and Queen Elizabeth II, have visited the magnificent mosques, bringing economic benefits to the country in the form of hotel stays, retail sales, and excursions to other tourist destinations. The Museum of Islamic Civilization in Sharjah is also expected to contribute to growth of tourism in the UAE.

Development of Attractions for All Religions

UAE has invested huge sums in building Quranic Park in Dubai which contains 158 acres of land. It was opened back in 2020. The country has not only focused on one religion but has also laid the foundation stone to build its first Hindu temple in April 2019.

In addition to several mosques, there are around 40 churches, two Sikh gurdwaras in Dubai and Abu Dhabi, two minor Hindu temples in Dubai, and a modest synagogue in Dubai. These factors are anticipated to drive the religion and tourism industry in the UAE.

Increasing Adoption of Social Media

UAE is a modern country with a variety of cultures, historical places, and architectural wonders that tourists may explore with their families. Social media platforms have had a positive impact on the effectiveness, accuracy, and usability of information about various tourist destinations that would attract more people in the UAE.

As communication technology continues to advance, organizations must use multiple forms of social media to meet their goals. Additionally, advent of several social media applications has helped to alter traditional approaches to marketing and tourism.

Social media has also enabled travel agencies and businesses to provide tourists with detailed information about trips, overall costs, and services in an engaging and sophisticated way. Additionally, businesses view their clients as a crucial element in promoting religious tourism and they gain profits from tourists by giving them adequate information via social media about sacred places. Thus, social media platforms are projected to play a significant role in promoting UAE’s religious tourism.

Sneha Verghese
Principal Consultant
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Category-wise Insights

Which is the Most Preferred Tourism Type?

Religious and Heritage Tours Are Gaining Impetus in UAE Spiritual Tourism Industry

Based on tourism type, the religious and heritage tours segment is expected to dominate the UAE faith based tourism market. As per FMI, the segment is projected to exhibit growth at ~9.0% during the assessment period (2022-2032).

Why Are Online Booking Platforms Exhibiting High Demand?

“Travelers are Using Online Booking Portals to Buy Religious Tour Packages”

By booking channel, the online booking segment is estimated to remain at the forefront in terms of share during the forecast period. Online booking portals are easy to use as an individual can utilize these at any time and from anywhere. These portals also provide booking facilities 24/7 and thus help users to digitally make payments as per their convenience.

Which is the Leading Tourist Type in the UAE Faith Based Tourism Market?

"International Visitors to Opt for Religious Pilgrimage Tour Packages"

In terms of tourist type, the international segment is expected to dominate the UAE faith based tourism market in the upcoming decade. International visitors often travel to the UAE for vacations and many are interested in taking a religious & heritage tour of the country to know more about its culture and religion.

Competitive Landscape

Leading companies in the UAE faith based tourism market are offering discounts on airfare, vacation packages, and sightseeing to attract more travelers. Some of the other key players are focusing on introducing new tour packages for customers to generate high shares.

For instance,

  • Saifco Tours and Travel offers an Abu Dhabi tour with the Sheikh Zayed Mosque tour, which is the biggest mosque in the UAE.

Apart from that, the UAE government is taking various initiatives, including introduction of safety norms for tourists and launch of additional flights during peak seasons to expand the country’s religious pilgrimage tourism sector.

Some of the recent government initiatives:

  • In July 2022, the Ministry of Health and Prevention (MoHAP) unveiled a digital awareness-raising campaign in UAE on social media platforms to highlight precautions and health instructions for Hajj pilgrims.
  • In June 2022, Emirates announced its plan to deploy additional flights during Hajj 2022 to cater to high demand from pilgrims for air travel. The country deployed nearly 31 additional flights to Jeddah. It also doubled daily flights to Medina from June 23 to July 20, 2022 to help transport pilgrims.
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Scope of the Report

Attribute

Details

Projected Market Valuation (2022)

US$ 290 Mn

Value-based CAGR (2022-2032)

12.7%

Forecast Period

2022-2032

Historical Data Available for

2017-2021

Market Analysis

Value (US$ Mn)

Key Region Covered

MEA

Key Country Covered

UAE

Key Segments Covered

Tourism Type, Booking Channel, Tourist Type, Tour Type, Age Group, Consumer Orientation, and Region.

Key Companies Profiled

  • Saifco Travel & Tourism L.L.C
  • Trav Trips Travel and Tourism LLC
  • Arooha Tours & Travel Dubai
  • Sky King Travel and Tourism L.L.C
  • ATS Travel
  • Regal Dubai Travel Agency
  • Rayna Tours and Travel
  • Rayna Tours, Seaman Tours
  • Orient Travel & Tourism Agency LLC
  • Jashna Tourism L.L.C
  • Pinoy Tourism and Travel
  • Dubai Private Tours
  • Rezbook Travel Agency
  • Smart Travel
  • Orient House Travel
  • Arabian Orxy Travel & Tourism LLC
  • Satguru Travel and Tourism LLC
  • Dusk Travel and Tourism
  • Al Shahad Travel

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

UAE Faith Based Tourism Market Outlook by Category

By Tourism Type:

  • Day Trips & Local Gateways
  • Museums
  • Pilgrimages
  • Religious and Heritage Tours
  • Others

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In Person Booking

By Tourist Type:

  • Domestic
  • International

By Age Group:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 66-75 Years

By Consumer Orientation:

  • Men
  • Women
  • Children

By Tour Type:

  • Independent Travelers
  • Tour Groups
  • Package Travelers

Frequently Asked Questions

Increasing number of new tour launches and development of customized tours are the key trends driving the UAE faith based tourism market.

Leading players operating in the UAE faith based tourism market are Saifco Travel & Tourism L.L.C, Trav Trips Travel and Tourism LLC, Arooha Tours & Travel Dubai, and Sky King Travel and Tourism L.L.C. among others.

Leading players in the UAE faith based tourism market accounted for approximately 5%-11% of share in 2021.

The UAE faith based tourism market is expected to reach a valuation of US$ 290 Mn in 2022.

The UAE faith based tourism market is anticipated to expand at 12.7% CAGR over the forecast period.

Table of Content

1. Executive Summary

    1.1. UAE Faith-Based Tourism Market Outlook

        1.1.1. Who Is Travelling?

        1.1.2. How Much Do They Spend?

        1.1.3. Direct Contribution of Tourism To GDP

        1.1.4. Direct Contribution of Tourism To Employment

    1.2. Faith-Based Tourism Evolution Analysis

    1.3. FMI Analysis and Recommendations

2. Market Introduction

    2.1. Total Spending (US$ Mn) and Forecast (2022-2032)

    2.2. Number of Tourists (Mn) and Forecast (2022-2032)

    2.3. Total Spending Y-o-Y Growth Projections (2022-2032)

    2.4. Number of Tourists Y-o-Y Growth Projections

3. Faith-Based Tourism Industry Analysis

    3.1. Faith-Based Tourism Industry Overview

        3.1.1. Faith-Based Tourism Industry Contribution to UAE GDP

        3.1.2. Faith-Based Tourism Sector Contribution to UAE’s Overall Employment

        3.1.3. Impact of Covid-19

        3.1.4. Others

4. UAE Faith-Based Tourism Market Dynamics

    4.1. Market Drivers & Opportunities

        4.1.1. Rapid Development of Infrastructure Boosting Growth in the Market

        4.1.2. Surging Government Initiatives to Promote Tourism Industry

        4.1.3. Others (during course study)

5. Market Background

    5.1. Macro-Economic Factors

        5.1.1. UAE GDP Growth Outlook

        5.1.2. UAE Industry Value Added

        5.1.3. Consumer Spending Outlook

        5.1.4. UAE Direct contribution of Faith-Based Tourism to GDP

        5.1.5. Internet Penetration Rates

        5.1.6. Capital Investment in Faith-Based Tourism

    5.2. Forecast Factors - Relevance & Impact

6. Categorizing of UAE Faith-Based Tourism Market, 2021

    6.1. Introduction/ Key Findings

    6.2. Current Market Analysis by Tourism Type

        6.2.1. Day Trips & Local Gateways

        6.2.2. Museums

        6.2.3. Pilgrimages

        6.2.4. Religious and Heritage Tours

        6.2.5. Others

    6.3. Current Market Analysis by Tourist Type

        6.3.1. Domestic

        6.3.2. International

    6.4. Current Market Analysis by Tour Type

        6.4.1. Independent Travelers

        6.4.2. Tour Groups

        6.4.3. Package Travelers

    6.5. Current Market Analysis by Consumer Orientation

        6.5.1. Men

        6.5.2. Women

        6.5.3. Children

    6.6. Current Market Analysis by Age Group

        6.6.1. 15-25 Years

        6.6.2. 26-35 Years

        6.6.3. 36-45 Years

        6.6.4. 46-55 Years

        6.6.5. 66-75 Years

    6.7. Current Market Analysis by Booking Channel

        6.7.1. Phone Booking

        6.7.2. Online Booking

        6.7.3. In-Person Booking

7. Social Media Sentimental Analysis

    7.1. Social Media Platforms Preferred

            7.1.1.1. Facebook

            7.1.1.2. YouTube

            7.1.1.3. Instagram

            7.1.1.4. Twitter

            7.1.1.5. LinkedIn

            7.1.1.6. Pinterest

            7.1.1.7. Google+

            7.1.1.8. Others

    7.2. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions

    7.3. Trending #Hashtags

    7.4. Social Media Platform Mentions (% of Total Mentions)

    7.5. Region-Wise Social Media Mentions (% of Total Mentions)

    7.6. Trending Subject Titles

8. Competition Analysis

    8.1. Competition Dashboard

    8.2. Pricing Analysis by Competition

    8.3. Competition Benchmarking

    8.4. Competition Deep Dive

        8.4.1. Saifco Travel & Tourism L.L.C

            8.4.1.1. Overview

            8.4.1.2. Product Portfolio

            8.4.1.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.1.4. Sales Footprint

            8.4.1.5. Strategy Overview

                8.4.1.5.1. Marketing Strategy

                8.4.1.5.2. Product Strategy

                8.4.1.5.3. Channel Strategy

        8.4.2. Trav Trips Travel and Tourism LLC

            8.4.2.1. Overview

            8.4.2.2. Product Portfolio

            8.4.2.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.2.4. Sales Footprint

            8.4.2.5. Strategy Overview

                8.4.2.5.1. Marketing Strategy

                8.4.2.5.2. Product Strategy

                8.4.2.5.3. Channel Strategy

        8.4.3. Arooha Tours & Travel Dubai

            8.4.3.1. Overview

            8.4.3.2. Product Portfolio

            8.4.3.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.3.4. Sales Footprint

            8.4.3.5. Strategy Overview

                8.4.3.5.1. Marketing Strategy

                8.4.3.5.2. Product Strategy

                8.4.3.5.3. Channel Strategy

        8.4.4. Sky King Travel and Tourism L.L.C

            8.4.4.1. Overview

            8.4.4.2. Product Portfolio

            8.4.4.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.4.4. Sales Footprint

            8.4.4.5. Strategy Overview

                8.4.4.5.1. Marketing Strategy

                8.4.4.5.2. Product Strategy

                8.4.4.5.3. Channel Strategy

        8.4.5. ATS Travel

            8.4.5.1. Overview

            8.4.5.2. Product Portfolio

            8.4.5.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.5.4. Sales Footprint

            8.4.5.5. Strategy Overview

                8.4.5.5.1. Marketing Strategy

                8.4.5.5.2. Product Strategy

                8.4.5.5.3. Channel Strategy

        8.4.6. Regal Dubai Travel Agency

            8.4.6.1. Overview

            8.4.6.2. Product Portfolio

            8.4.6.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.6.4. Sales Footprint

            8.4.6.5. Strategy Overview

                8.4.6.5.1. Marketing Strategy

                8.4.6.5.2. Product Strategy

                8.4.6.5.3. Channel Strategy

        8.4.7. Rayna Tours and Travel

            8.4.7.1. Overview

            8.4.7.2. Product Portfolio

            8.4.7.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.7.4. Sales Footprint

            8.4.7.5. Strategy Overview

                8.4.7.5.1. Marketing Strategy

                8.4.7.5.2. Product Strategy

                8.4.7.5.3. Channel Strategy

        8.4.8. Rayna Tours, Seaman Tours

            8.4.8.1. Overview

            8.4.8.2. Product Portfolio

            8.4.8.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.8.4. Sales Footprint

            8.4.8.5. Strategy Overview

                8.4.8.5.1. Marketing Strategy

                8.4.8.5.2. Product Strategy

                8.4.8.5.3. Channel Strategy

        8.4.9. Orient Travel & Tourism Agency LLC

            8.4.9.1. Overview

            8.4.9.2. Product Portfolio

            8.4.9.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.9.4. Sales Footprint

            8.4.9.5. Strategy Overview

                8.4.9.5.1. Marketing Strategy

                8.4.9.5.2. Product Strategy

                8.4.9.5.3. Channel Strateg

        8.4.10. Jashna Tourism L.L.C

            8.4.10.1. Overview

            8.4.10.2. Product Portfolio

            8.4.10.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.10.4. Sales Footprint

            8.4.10.5. Strategy Overview

                8.4.10.5.1. Marketing Strategy

                8.4.10.5.2. Product Strategy

                8.4.10.5.3. Channel Strategy

        8.4.11. Pinoy Tourism and Travel

            8.4.11.1. Overview

            8.4.11.2. Product Portfolio

            8.4.11.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.11.4. Sales Footprint

            8.4.11.5. Strategy Overview

                8.4.11.5.1. Marketing Strategy

                8.4.11.5.2. Product Strategy

                8.4.11.5.3. Channel Strategy

        8.4.12. Dubai Private Tours

            8.4.12.1. Overview

            8.4.12.2. Product Portfolio

            8.4.12.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.12.4. Sales Footprint

            8.4.12.5. Strategy Overview

                8.4.12.5.1. Marketing Strategy

                8.4.12.5.2. Product Strategy

                8.4.12.5.3. Channel Strategy

        8.4.13. Rezbook Travel Agency

            8.4.13.1. Overview

            8.4.13.2. Product Portfolio

            8.4.13.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.13.4. Sales Footprint

            8.4.13.5. Strategy Overview

                8.4.13.5.1. Marketing Strategy

                8.4.13.5.2. Product Strategy

                8.4.13.5.3. Channel Strategy

        8.4.14. Smart Travel

            8.4.14.1. Overview

            8.4.14.2. Product Portfolio

            8.4.14.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.14.4. Sales Footprint

            8.4.14.5. Strategy Overview

                8.4.14.5.1. Marketing Strategy

                8.4.14.5.2. Product Strategy

                8.4.14.5.3. Channel Strategy

        8.4.15. Orient House Travel

            8.4.15.1. Overview

            8.4.15.2. Product Portfolio

            8.4.15.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.15.4. Sales Footprint

            8.4.15.5. Strategy Overview

                8.4.15.5.1. Marketing Strategy

                8.4.15.5.2. Product Strategy

                8.4.15.5.3. Channel Strategy

        8.4.16. Arabian Orxy Travel & Tourism LLC

            8.4.16.1. Overview

            8.4.16.2. Product Portfolio

            8.4.16.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.16.4. Sales Footprint

            8.4.16.5. Strategy Overview

                8.4.16.5.1. Marketing Strategy

                8.4.16.5.2. Product Strategy

                8.4.16.5.3. Channel Strategy

        8.4.17. Satguru Travel and Tourism LLC

            8.4.17.1. Overview

            8.4.17.2. Product Portfolio

            8.4.17.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.17.4. Sales Footprint

            8.4.17.5. Strategy Overview

                8.4.17.5.1. Marketing Strategy

                8.4.17.5.2. Product Strategy

                8.4.17.5.3. Channel Strategy

        8.4.18. Dusk Travel and Tourism

            8.4.18.1. Overview

            8.4.18.2. Product Portfolio

            8.4.18.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.18.4. Sales Footprint

            8.4.18.5. Strategy Overview

                8.4.18.5.1. Marketing Strategy

                8.4.18.5.2. Product Strategy

                8.4.18.5.3. Channel Strategy

        8.4.19. Al Shahad Travel

            8.4.19.1. Overview

            8.4.19.2. Product Portfolio

            8.4.19.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.19.4. Sales Footprint

            8.4.19.5. Strategy Overview

                8.4.19.5.1. Marketing Strategy

                8.4.19.5.2. Product Strategy

                8.4.19.5.3. Channel Strategy

        8.4.20. Others (As per request)

            8.4.20.1. Overview

            8.4.20.2. Product Portfolio

            8.4.20.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.20.4. Sales Footprint

            8.4.20.5. Strategy Overview

                8.4.20.5.1. Marketing Strategy

                8.4.20.5.2. Product Strategy

                8.4.20.5.3. Channel Strategy

9. Assumptions and Acronyms Used

10. Research Methodology

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Sneha Verghese
Principal Consultant
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UAE Faith Based Tourism Market