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South Africa Faith-Based Tourism Market

FMI Explores South Africa’s Potential as a Pilgrim Heritage. Find Out More!

South Africa Faith-Based Tourism Market by Type, Booking Channel, Tourist, Tour, Consumer Orientation, Age Group & Region - Forecast 2022 - 2032

South Africa Faith-based Tourism Market Outlook (2022-2032)

[300 Pages Report] South Africa faith-based tourism market size is estimated to reach US$ 72 Mn in 2022, with demand slated to surge at an 8.4% CAGR over the forecast period. Share of South Africa faith-based tourism market is 2-4% in the global faith-based tourism market.

Attribute

Key Insights

South Africa Faith-Based Tourism Market Estimated Size (2022)

US$ 72 Mn

Market Value-based CAGR (2022-2032)

8.4%

Market Top Players Share in 2021.

3-8%

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2017-2021 South Africa Faith-Based Tourism Market Historic Outlook Vs 2022-2032 Forecast

As per newly released data by Future Market Insights (FMI), demand in the South Africa faith-based tourism market is forecast to increase at a robust 8.4% CAGR over the assessment period, in comparison to the CAGR of 8% registered between 2017 to 2021

South Africa is a popular tourist destination, and the tourism sector contributes significantly to the country's GDP. South Africa is a melting pot of cultures. Expect breathtaking beaches, dramatic mountains capes, vast expanses of untamed bushveld, and starkly gorgeous semi-deserts, lakes, and waterfalls.

Cape Town, indisputably one of the world's most beautiful cities, is one of the most popular destinations for international travelers in South Africa.

What is the Future of Faith-Based Tourism in South Africa?

Millennials are Exploring Pilgrimage and Cultural Heritage Sites in South Africa”

The booming tourist industry in emerging nations has created a wealth of opportunities for the establishment of new tourism niche markets.

Over the past few decades, religious tourism, as one of the tourist-niche markets, has witnessed substantial growth. Religious tourism will continue to remain a topic of research in the future, especially as academics, government officials, and leaders in the tourist sector begin to fully understand the economic significance of this specialized market.

South Africa is emerging as one of the most popular destinations for religious tourism. Millennials and young adults across the globe are not only interested in the serene beauty of South Africa, but they are also eager to explore cultural heritage sites, hidden temples, and other wellness-based spots to relax and unwind.

“Halal Tourism in South Africa is Gaining Significance”

Halal tourism in South Africa may present opportunities for stakeholders in the faith-based tourist industry to diversify their clientele. In South Africa and throughout the world, halal tourism is emerging.

Muslim culture is a significant part of South Africa's national legacy, making it essential to the country's tourist business. Additionally, the nation is collaborating with dnata World Travel to promote halal tourism in Gulf Cooperation Countries (GCC), particularly in Cape Town.

Easter is the busiest time of year for religious travel in South Africa. For instance, many individuals have made visits to Buffalo City in the EC with the intention of bringing the community spiritual healing, inspiration, and renewal.

Furthermore, Indian market could be a great opportunity as, India is one of South Africa's top three target markets, and the country has laid out a strategic road plan to attract 64% more Indian tourists in 2022 than it did in 2017, according to a statement from the South African Tourism Board.

Sneha Verghese
Principal Consultant
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Country Insight

How are Government-led Initiatives Shaping the Faith-based Tourism Market in South Africa?

Tourism Missions/Campaigns to Drive Growth in Faith-Based Tourism Market in South Africa”

The potential for economic growth and job creation in the faith-based tourism industry has been acknowledged by the South African government. The establishment of a separate National Department of Tourists and the expansion of the tourism portfolio are clear indications of this.

The Ministry of Tourism is also concentrating on broadening the product base to ensure industry competitiveness. The creation of policies, encouragement and the execution of initiatives to promote high-quality, cost-effective tourist goods have been given top attention in order to boost the competitiveness of the nation's tourism industry. Among other things, this will involve creating and putting into practice the Product Development Strategy and the Niche Tourism Strategies, such as Cultural and Heritage Tourism.

Category-wise Insights

Why is Online Booking Channel Preferred by Tourists?

Tourists are Preferring Online Booking for Hassle-free Experience”

Due of the simple, hassle-free digital money transfer, live monitoring, and increased security offered by online booking and mobile application platforms, tourists choose to utilize them. Additionally, tourists may utilize the internet to look up and compare details on destinations, hotels, and dining options.

Which Type of Tourism is the Most Favored?

"Religious and Heritage Tours are Gaining Popularity Among Young Adults”

The study shows that religious and heritage tours will emerge as the most preferred tours over the forecast period. These tours provide the opportunity to learn about traditions, beliefs, history, and spiritual enlightenment.

Which Travel Type is More Preferred by Faith-Based Tourists?

Sales of Packaged Tours Will Continue Increasing”

Since tour operators provide a range of package travel trips, including personalization, visitors pick package travel as their preferred trip type. Operators also provide various items that aren't included in other types, such hotels, meals, and significant savings on package tours.

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Competitive Landscape

To acquire a competitive edge in the market, the top companies in the South Africa faith-based tourism market are concentrating on upgrading their services by giving discounts, new tour destinations, and packages.

As the popularity of South Africa as a religious tourism destination increases, various companies are entering the market to benefit from the trend. The market is expected to be consolidated in the forthcoming years due to the emergence of travel-based startups in South Africa. Some popular startups include:

  • Afristay, founded in 2015, is an online marketplace for accommodation booking focused mainly on locations in Africa. Tourists can search, check availability, compare prices, and book accommodations on the platform. The platform listings include hotels, holiday homes, apartments, hostels, resorts, villas, B&B, and camps.
  • Voicemap is an online platform for sharing audio based walking tours. Users can create their own voice tours through the platform and other users can download and use them for walking tours across various cities in South Africa.
  • RentMyRide allows car owners to list their cars up for rentals and tourists looking for rental rides to bid and book these cars. Once the owners upload their car, the platform automatically calculates the daily rates that would be charged based on car details entered by owner. These cars are then made available for users searching for rental cars.

Scope of Report

Attribute

Details

Estimated Market Size (2022)

US$ 72 Mn

Value-based CAGR (2022-2032)

8.4%

Top 5 Players Share (2021)

3-8%

Forecast Period

2022-2032

Historical Data Available for

2017-2021

Market Analysis

US$ Million for Value

Key Region Covered

MEA

Key Countries Covered

South Africa

Key Segments Covered

Tourism Type, Booking Channel, Tourist Type, Tour Type, Age Group and Region.

Key Companies Profiled

  • XL Turners Travel- Cape Town
  • Summer Place
  • Wanderer Cape Town Tours & Travel- Private Capes Town Tours
  • Club Traveler
  • ILIOS Travel (Pty) Ltd
  • Kabura Travel & Tour
  • Hotspots2c, The Cape Town Tour Guide Company
  • Nomad Africa Adventure Tours
  • Springbok Atlas
  • Giltedge Travel Group
  • Earthstompers Adventures
  • Halal Tourism Africa

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

South Africa Faith Based Tourism Market by Category

Tourism Type:

  • Day Trips & Local Gateways
  • Museums
  • Pilgrimages
  • Religious and Heritage Tours
  • Others

Booking Channel:

  • Phone Booking
  • Online Booking
  • In Person Booking

Tourist Type:

  • Domestic
  • International

Age Group:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 66-75 Years

Consumer Orientation:

  • Men
  • Women
  • Children

Tour Type:

  • Independent Travellers
  • Tour Groups
  • Package Travellers

Frequently Asked Questions

The South Africa faith-based tourism market is expected to reach a valuation of US$ 72 Mn in 2022.

The growing popularity of diving places, new tour launches, customized tours and increasing mergers and acquisitions, etc. are the key trends driving sales in the market.

Leading players operating in the South Africa faith-based tourism market are- XL Turners Travel- Cape Town, Summer Place, Wanderer Cape Town Tours & Travel- Private Capes Town Tours, Club Traveler, ILIOS Travel (Pty) Ltd, Kabura Travel & Tours, Hotspots2c, The Cape Town Tour Guide Company, Nomad Africa Adventure Tours, Springbok Atlas, Giltedge Travel Group, Earthstompers Adventures, Halal Tourism Africa, etc. are among others.

Leading players in the South Africa faith-based tourism market are estimated to account for approximately 3%-8% of the total market share.

The South Africa faith-based tourism market grew at an 8% CAGR between 2017 and 2021.

Table of Content

1. Executive Summary

    1.1. South Africa Faith-Based Tourism Market Outlook

        1.1.1. Who Is Travelling?

        1.1.2. How Much Do They Spend?

        1.1.3. Direct Contribution of Tourism To GDP

        1.1.4. Direct Contribution of Tourism To Employment

    1.2. Faith-Based Tourism Evolution Analysis

    1.3. FMI Analysis and Recommendations

2. Market Introduction

        2.1. Total Spending (US$ Mn) and Forecast (2022-2032)

        2.2. Number of Tourists (Mn) and Forecast (2022-2032)

        2.3. Total Spending Y-o-Y Growth Projections (2022-2032)

        2.4. Number of Tourists Y-o-Y Growth Projections

3. Faith-Based Tourism Industry Analysis

    3.1. Faith-Based Tourism Industry Overview

        3.1.1. Faith-Based Tourism Industry Contribution to South Africa ’s GDP

        3.1.2. Faith-Based Tourism Sector Contribution to India’s Overall Employment

        3.1.3. Impact of Covid-19

        3.1.4. Others

4. South Africa Faith-Based Tourism Market Dynamics

    4.1. Market Drivers & Opportunities

        4.1.1. Rapid Growth of Infrastructure Boosting the Growth in the Market

        4.1.2. Aggressively Growing Government Initiatives to Promote Tourism Industry

        4.1.3. Driving Factors Like International Accreditation and Presence of Top Surgeons Propel the Market Forward

        4.1.4. Others (during course study)

5. Market Background

    5.1. Macro-Economic Factors

        5.1.1. South Africa GDP Growth Outlook

        5.1.2. South Africa Industry Value Added

        5.1.3. Consumer Spending Outlook

        5.1.4. South Africa Direct contribution of Faith-Based Tourism to GDP

        5.1.5. Internet Penetration Rates

        5.1.6. Capital Investment in Faith-Based Tourism

    5.2. Forecast Factors - Relevance & Impact

6. Categorizing of South Africa Faith-Based Tourism Market, 2021

    6.1. Introduction/ Key Findings

    6.2. Current Market Analysis by Tourism Type

        6.2.1. Day Trips & Local Gateways

        6.2.2. Museums

        6.2.3. Pilgrimages

        6.2.4. Religious and Heritage Tours

        6.2.5. Others

    6.3. Current Market Analysis by Tourist Type

        6.3.1. Domestic

        6.3.2. Internationals

    6.4. Current Market Analysis by Tour Type

        6.4.1. Independent Traveller

        6.4.2. Tour Group

        6.4.3. Package Traveller

    6.5. Current Market Analysis by Consumer Orientation

        6.5.1. Men

        6.5.2. Women

        6.5.3. Children

    6.6. Current Market Analysis by Age Group

        6.6.1. 15-25 Years

        6.6.2. 26-35 Years

        6.6.3. 36-45 Years

        6.6.4. 46-55 Years

        6.6.5. 66-75 Years

    6.7. Current Market Analysis by Booking Channel

        6.7.1. Phone Booking

        6.7.2. Online Booking

        6.7.3. In-Person Booking

7. Social Media Sentimental Analysis

    7.1. Social Media Platforms Preferred

            7.1.1.1. Facebook

            7.1.1.2. YouTube

            7.1.1.3. Instagram

            7.1.1.4. Twitter

            7.1.1.5. LinkedIn

            7.1.1.6. Pinterest

            7.1.1.7. Google+

            7.1.1.8. Others

    7.2. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions

    7.3. Trending #Hashtags

    7.4. Social Media Platform Mentions (% of Total Mentions)

    7.5. Region-Wise Social Media Mentions (% of Total Mentions)

    7.6. Trending Subject Titles

8. Competition Analysis

    8.1. Competition Dashboard

    8.2. Pricing Analysis by Competition

    8.3. Competition Benchmarking

    8.4. Competition Deep Dive

        8.4.1. XL Turner Travel- Cape Town

            8.4.1.1. Overview

            8.4.1.2. Product Portfolio

            8.4.1.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.1.4. Sales Footprint

            8.4.1.5. Strategy Overview

                8.4.1.5.1. Marketing Strategy

                8.4.1.5.2. Product Strategy

                8.4.1.5.3. Channel Strategy

        8.4.2. Summer Place

            8.4.2.1. Overview

            8.4.2.2. Product Portfolio

            8.4.2.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.2.4. Sales Footprint

            8.4.2.5. Strategy Overview

                8.4.2.5.1. Marketing Strategy

                8.4.2.5.2. Product Strategy

                8.4.2.5.3. Channel Strategy

        8.4.3. Wanderer Cape Town Tours & Travel- Private Capes Town Tours

            8.4.3.1. Overview

            8.4.3.2. Product Portfolio

            8.4.3.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.3.4. Sales Footprint

            8.4.3.5. Strategy Overview

                8.4.3.5.1. Marketing Strategy

                8.4.3.5.2. Product Strategy

                8.4.3.5.3. Channel Strategy

        8.4.4. Club Traveler

            8.4.4.1. Overview

            8.4.4.2. Product Portfolio

            8.4.4.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.4.4. Sales Footprint

            8.4.4.5. Strategy Overview

                8.4.4.5.1. Marketing Strategy

                8.4.4.5.2. Product Strategy

                8.4.4.5.3. Channel Strategy

        8.4.5. ILIOS Travel (Pty) Ltd

            8.4.5.1. Overview

            8.4.5.2. Product Portfolio

            8.4.5.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.5.4. Sales Footprint

            8.4.5.5. Strategy Overview

                8.4.5.5.1. Marketing Strategy

                8.4.5.5.2. Product Strategy

                8.4.5.5.3. Channel Strategy

        8.4.6. Kabura Travel & Tour

            8.4.6.1. Overview

            8.4.6.2. Product Portfolio

            8.4.6.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.6.4. Sales Footprint

            8.4.6.5. Strategy Overview

                8.4.6.5.1. Marketing Strategy

                8.4.6.5.2. Product Strategy

                8.4.6.5.3. Channel Strategy

        8.4.7.  Hotspots2c, The Cape Town Tour Guide Company

            8.4.7.1. Overview

            8.4.7.2. Product Portfolio

            8.4.7.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.7.4. Sales Footprint

            8.4.7.5. Strategy Overview

                8.4.7.5.1. Marketing Strategy

                8.4.7.5.2. Product Strategy

                8.4.7.5.3. Channel Strategy

        8.4.8. Nomad Africa Adventure Tours

            8.4.8.1. Overview

            8.4.8.2. Product Portfolio

            8.4.8.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.8.4. Sales Footprint

            8.4.8.5. Strategy Overview

                8.4.8.5.1. Marketing Strategy

                8.4.8.5.2. Product Strategy

                8.4.8.5.3. Channel Strategy

        8.4.9. Springbok Atlas

            8.4.9.1. Overview

            8.4.9.2. Product Portfolio

            8.4.9.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.9.4. Sales Footprint

            8.4.9.5. Strategy Overview

                8.4.9.5.1. Marketing Strategy

                8.4.9.5.2. Product Strategy

                8.4.9.5.3. Channel Strategy

        8.4.10. Giltedge Travel Group

            8.4.10.1. Overview

            8.4.10.2. Product Portfolio

            8.4.10.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.10.4. Sales Footprint

            8.4.10.5. Strategy Overview

                8.4.10.5.1. Marketing Strategy

                8.4.10.5.2. Product Strategy

                8.4.10.5.3. Channel Strategy

        8.4.11. Earthstompers Adventures

            8.4.11.1. Overview

            8.4.11.2. Product Portfolio

            8.4.11.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.11.4. Sales Footprint

            8.4.11.5. Strategy Overview

                8.4.11.5.1. Marketing Strategy

                8.4.11.5.2. Product Strategy

                8.4.11.5.3. Channel Strategy

        8.4.12. Halal Tourism Africa

            8.4.12.1. Overview

            8.4.12.2. Product Portfolio

            8.4.12.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.12.4. Sales Footprint

            8.4.12.5. Strategy Overview

                8.4.12.5.1. Marketing Strategy

                8.4.12.5.2. Product Strategy

                8.4.12.5.3. Channel Strategy

        8.4.13. Others

            8.4.13.1. Overview

            8.4.13.2. Product Portfolio

            8.4.13.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.13.4. Sales Footprint

            8.4.13.5. Strategy Overview

                8.4.13.5.1. Marketing Strategy

                8.4.13.5.2. Product Strategy

                8.4.13.5.3. Channel Strategy

9. Assumptions and Acronyms Used

10. Research Methodology

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South Africa Faith-Based Tourism Market