South Africa Faith-based Tourism Market Outlook (2022 to 2032)
South Africa's faith-based tourism market size is estimated to reach US$ 72 Million in 2022, with demand slated to surge at an 8.4% CAGR over the forecast period. The share of South Africa's faith-based tourism market is 2-4% in the global faith-based tourism market.
Attribute
Key Insights
South Africa Faith-Based Tourism Market Estimated Size (2022)
US$ 72 Million
Market Value-based CAGR (2022 to 2032)
8.4%
Market Top Players Share in 2021.
3-8%
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2017 to 2021 South Africa Faith-Based Tourism Market Historic Outlook Vs 2022 to 2032 Forecast
As per newly released data by Future Market Insights (FMI), demand in the South African faith-based tourism market is forecast to increase at a robust 8.4% CAGR over the assessment period, in comparison to the CAGR of 8% registered between 2017 to 2021
South Africa is a popular tourist destination, and the tourism sector contributes significantly to the country's GDP. South Africa is a melting pot of cultures. Expect breathtaking beaches, dramatic mountain capes, vast expanses of untamed bushveld, and starkly gorgeous semi-deserts, lakes, and waterfalls.
Cape Town, indisputably one of the world's most beautiful cities, is one of the most popular destinations for international travelers in South Africa.
What is the Future of Faith-Based Tourism in South Africa?
Millennials are Exploring Pilgrimage and Cultural Heritage Sites in South Africa
The booming tourist industry in emerging nations has created a wealth of opportunities for the establishment of new tourism niche markets.
Over the past few decades, religious tourism, as one of the tourist-niche markets, has witnessed substantial growth. Religious tourism will continue to remain a topic of research in the future, especially as academics, government officials, and leaders in the tourist sector begin to fully understand the economic significance of this specialized market.
South Africa is emerging as one of the most popular destinations for religious tourism. Millennials and young adults across the globe are not only interested in the serene beauty of South Africa, but they are also eager to explore cultural heritage sites, hidden temples, and other wellness-based spots to relax and unwind.
Halal Tourism in South Africa is Gaining Significance
Halal tourism in South Africa may present opportunities for stakeholders in the faith-based tourist industry to diversify their clientele. In South Africa and throughout the world, halal tourism is emerging.
Muslim culture is a significant part of South Africa's national legacy, making it essential to the country's tourist business. Additionally, the nation is collaborating with dnata World Travel to promote halal tourism in Gulf Cooperation Countries (GCC), particularly in Cape Town.
Easter is the busiest time of year for religious travel in South Africa. For instance, many individuals have made visits to Buffalo City in the EC with the intention of bringing the community spiritual healing, inspiration, and renewal.
The Indian market could be a great opportunity as India is one of South Africa's top three target markets, and the country has laid out a strategic road plan to attract 64% more Indian tourists in 2022 than it did in 2017, according to a statement from the South African Tourism Board.
Find your sweet spots for generating winning opportunities in this market.
Country Insight
How are Government-led Initiatives Shaping the Faith-based Tourism Market in South Africa?
Tourism Missions/Campaigns to Drive Growth in Faith-Based Tourism Market in South Africa
The potential for economic growth and job creation in the faith-based tourism industry has been acknowledged by the South African government. The establishment of a separate National Department of Tourists and the expansion of the tourism portfolio are clear indications of this.
The Ministry of Tourism is also concentrating on broadening the product base to ensure industry competitiveness. The creation of policies, encouragement and the execution of initiatives to promote high-quality, cost-effective tourist goods have been given top attention in order to boost the competitiveness of the nation's tourism industry. Among other things, this will involve creating and putting into practice the Product Development Strategy and the Niche Tourism Strategies, such as Cultural and Heritage Tourism.
Category-wise Insights
Why is Online Booking Channel Preferred by Tourists?
Tourists are Preferring Online Booking for Hassle-free Experience
Due to the simple, hassle-free digital money transfer, live monitoring, and increased security offered by online booking and mobile application platforms, tourists choose to utilize them. Additionally, tourists may utilize the internet to look up and compare details on destinations, hotels, and dining options.
Which Type of Tourism is the Most Favored?
Religious and Heritage Tours are Gaining Popularity Among Young Adults
The study shows that religious and heritage tours will emerge as the most preferred tours over the forecast period. These tours provide the opportunity to learn about traditions, beliefs, history, and spiritual enlightenment.
Which Travel Type is More Preferred by Faith-Based Tourists?
Sales of Packaged Tours Will Continue to increase
Since tour operators provide a range of package travel trips, including personalization, visitors pick package travel as their preferred trip type. Operators also provide various items that aren't included in other types, such as hotels, meals, and significant savings on package tours.
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Competitive Landscape
To acquire a competitive edge in the market, the top companies in the South African faith-based tourism market are concentrating on upgrading their services by giving discounts, new tour destinations, and packages.
As the popularity of South Africa as a religious tourism destination increases, various companies are entering the market to benefit from the trend. The market is expected to be consolidated in the forthcoming years due to the emergence of travel-based startups in South Africa. Some popular startups include:
Afristay, founded in 2015, is an online marketplace for accommodation booking focused mainly on locations in Africa. Tourists can search, check availability, compare prices, and book accommodations on the platform. The platform listings include hotels, holiday homes, apartments, hostels, resorts, villas, B&B, and camps.
Voicemap is an online platform for sharing audio-based walking tours. Users can create their own voice tours through the platform and other users can download and use them for walking tours across various cities in South Africa.
RentMyRide allows car owners to list their cars for rentals and tourists looking for rental rides to bid and book these cars. Once the owners upload their cars, the platform automatically calculates the daily rates that would be charged based on car details entered by the owner. These cars are then made available for users searching for rental cars.
Scope of Report
Attribute
Details
Estimated Market Size (2022)
US$ 72 Million
Value-based CAGR (2022 to 2032)
8.4%
Top 5 Players Share (2021)
3-8%
Forecast Period
2022 to 2032
Historical Data Available for
2017 to 2021
Market Analysis
US$ Million for Value
Key Region Covered
Middle East and Africa (MEA)
Key Countries Covered
South Africa
Key Segments Covered
Tourism Type, Booking Channel, Tourist Type, Tour Type, Age Group, and Region.
Key Companies Profiled
XL Turners Travel- Cape Town
Summer Place
Wanderer Cape Town Tours & Travel- Private Capes Town Tours
Club Traveler
ILIOS Travel (Pty) Ltd
Kabura Travel & Tour
Hotspots2c, The Cape Town Tour Guide Company
Nomad Africa Adventure Tours
Springbok Atlas
Giltedge Travel Group
Earthstompers Adventures
Halal Tourism Africa
Report Coverage
Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
South Africa Faith Based Tourism Market by Category
By Tourism Type:
Day Trips & Local Gateways
Museums
Pilgrimages
Religious and Heritage Tours
Others
By Booking Channel:
Phone Booking
Online Booking
In Person Booking
By Tourist Type:
Domestic
International
By Age Group:
15-25 Years
26-35 Years
36-45 Years
46-55 Years
66-75 Years
By Consumer Orientation:
Men
Women
Children
By Tour Type:
Independent Travellers
Tour Groups
Package Travellers
Frequently Asked Questions
What is the current South Africa faith-based tourism market value?
The South African faith-based tourism market is expected to reach a valuation of US$ 72 Million in 2022.
What are the key trends driving the South Africa faith-based tourism market?
The growing popularity of diving places, new tour launches, customized tours, and increasing mergers and acquisitions, etc. are the key trends driving sales in the market.
Who are the leading players in the South Africa faith-based tourism market?
Leading players operating in the South Africa faith-based tourism market are- XL Turners Travel- Cape Town, Summer Place, Wanderer Cape Town Tours & Travel- Private Capes Town Tours, Club Traveler, ILIOS Travel (Pty) Ltd, Kabura Travel & Tours, Hotspots2c, The Cape Town Tour Guide Company, Nomad Africa Adventure Tours, Springbok Atlas, Giltedge Travel Group, Earthstompers Adventures, Halal Tourism Africa, etc. are among others.
What is the market share of the leading players operating in the South Africa faith-based tourism market?
Leading players in the South African faith-based tourism market are estimated to account for approximately 3%-8% of the total market share.
At what rate did the South Africa faith-based tourism market grow between 2017 and 2021?
The South African faith-based tourism market grew at an 8% CAGR between 2017 and 2021.
Table of Content
1. Executive Summary | South Africa Faith-Based Tourism Market
1.1. Market Outlook
1.1.1. Who Is Travelling?
1.1.2. How Much Do They Spend?
1.1.3. Direct Contribution of Tourism To GDP
1.1.4. Direct Contribution of Tourism To Employment
1.2. Faith-Based Tourism Evolution Analysis
1.3. FMI Analysis and Recommendations
2. Market Introduction
2.1. Total Spending (US$ Million) and Forecast (2022 to 2032)
2.2. Number of Tourists (Million) and Forecast (2022 to2032)
2.3. Total Spending Y-o-Y Growth Projections (2022 to 2032)
2.4. Number of Tourists Y-o-Y Growth Projections
3. Faith-Based Tourism Industry Analysis
3.1. Faith-Based Tourism Industry Overview
3.1.1. Faith-Based Tourism Industry Contribution to South Africa’s GDP
3.1.2. Faith-Based Tourism Sector Contribution to India’s Overall Employment
3.1.3. Impact of Covid-19
3.1.4. Others
4. Market Dynamics
4.1. Market Drivers & Opportunities
4.1.1. Rapid Growth of Infrastructure Boosting the Growth in the Market
4.1.2. Aggressively Growing Government Initiatives to Promote the Tourism Industry
4.1.3. Driving Factors Like International Accreditation and Presence of Top Surgeons Propel the Market Forward
4.1.4. Others (during course study)
5. Market Background
5.1. Macro-Economic Factors
5.1.1. South Africa GDP Growth Outlook
5.1.2. South Africa Industry Value Added
5.1.3. Consumer Spending Outlook
5.1.4. South Africa's Direct Contribution of Faith-Based Tourism to GDP
5.1.5. Internet Penetration Rates
5.1.6. Capital Investment in Faith-Based Tourism
5.2. Forecast Factors - Relevance & Impact
6. Categorizing of Market, 2021
6.1. Introduction/ Key Findings
6.2. Current Market Analysis by Tourism Type
6.2.1. Day Trips & Local Gateways
6.2.2. Museums
6.2.3. Pilgrimages
6.2.4. Religious and Heritage Tours
6.2.5. Others
6.3. Current Market Analysis by Tourist Type
6.3.1. Domestic
6.3.2. Internationals
6.4. Current Market Analysis by Tour Type
6.4.1. Independent Traveller
6.4.2. Tour Group
6.4.3. Package Traveller
6.5. Current Market Analysis by Consumer Orientation
6.5.1. Men
6.5.2. Women
6.5.3. Children
6.6. Current Market Analysis by Age Group
6.6.1. 15-25 Years
6.6.2. 26-35 Years
6.6.3. 36-45 Years
6.6.4. 46-55 Years
6.6.5. 66-75 Years
6.7. Current Market Analysis by Booking Channel
6.7.1. Phone Booking
6.7.2. Online Booking
6.7.3. In-Person Booking
7. Social Media Sentimental Analysis
7.1. Social Media Platforms Preferred
7.1.1.1. Facebook
7.1.1.2. YouTube
7.1.1.3. Instagram
7.1.1.4. Twitter
7.1.1.5. LinkedIn
7.1.1.6. Pinterest
7.1.1.7. Google+
7.1.1.8. Others
7.2. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions
7.3. Trending #Hashtags
7.4. Social Media Platform Mentions (% of Total Mentions)
7.5. Region-Wise Social Media Mentions (% of Total Mentions)
7.6. Trending Subject Titles
8. Competition Analysis
8.1. Competition Dashboard
8.2. Pricing Analysis by Competition
8.3. Competition Benchmarking
8.4. Competition Deep Dive
8.4.1. XL Turner Travel- Cape Town
8.4.1.1. Overview
8.4.1.2. Product Portfolio
8.4.1.3. Profitability by Market Segments (Product/Channel/Region)
8.4.1.4. Sales Footprint
8.4.1.5. Strategy Overview
8.4.1.5.1. Marketing Strategy
8.4.1.5.2. Product Strategy
8.4.1.5.3. Channel Strategy
8.4.2. Summer Place
8.4.2.1. Overview
8.4.2.2. Product Portfolio
8.4.2.3. Profitability by Market Segments (Product/Channel/Region)
8.4.2.4. Sales Footprint
8.4.2.5. Strategy Overview
8.4.2.5.1. Marketing Strategy
8.4.2.5.2. Product Strategy
8.4.2.5.3. Channel Strategy
8.4.3. Wanderer Cape Town Tours & Travel- Private Capes Town Tours
8.4.3.1. Overview
8.4.3.2. Product Portfolio
8.4.3.3. Profitability by Market Segments (Product/Channel/Region)
8.4.3.4. Sales Footprint
8.4.3.5. Strategy Overview
8.4.3.5.1. Marketing Strategy
8.4.3.5.2. Product Strategy
8.4.3.5.3. Channel Strategy
8.4.4. Club Traveler
8.4.4.1. Overview
8.4.4.2. Product Portfolio
8.4.4.3. Profitability by Market Segments (Product/Channel/Region)
8.4.4.4. Sales Footprint
8.4.4.5. Strategy Overview
8.4.4.5.1. Marketing Strategy
8.4.4.5.2. Product Strategy
8.4.4.5.3. Channel Strategy
8.4.5. ILIOS Travel (Pty) Ltd
8.4.5.1. Overview
8.4.5.2. Product Portfolio
8.4.5.3. Profitability by Market Segments (Product/Channel/Region)
8.4.5.4. Sales Footprint
8.4.5.5. Strategy Overview
8.4.5.5.1. Marketing Strategy
8.4.5.5.2. Product Strategy
8.4.5.5.3. Channel Strategy
8.4.6. Kabura Travel & Tour
8.4.6.1. Overview
8.4.6.2. Product Portfolio
8.4.6.3. Profitability by Market Segments (Product/Channel/Region)
8.4.6.4. Sales Footprint
8.4.6.5. Strategy Overview
8.4.6.5.1. Marketing Strategy
8.4.6.5.2. Product Strategy
8.4.6.5.3. Channel Strategy
8.4.7. Hotspots2c, The Cape Town Tour Guide Company
8.4.7.1. Overview
8.4.7.2. Product Portfolio
8.4.7.3. Profitability by Market Segments (Product/Channel/Region)
8.4.7.4. Sales Footprint
8.4.7.5. Strategy Overview
8.4.7.5.1. Marketing Strategy
8.4.7.5.2. Product Strategy
8.4.7.5.3. Channel Strategy
8.4.8. Nomad Africa Adventure Tours
8.4.8.1. Overview
8.4.8.2. Product Portfolio
8.4.8.3. Profitability by Market Segments (Product/Channel/Region)
8.4.8.4. Sales Footprint
8.4.8.5. Strategy Overview
8.4.8.5.1. Marketing Strategy
8.4.8.5.2. Product Strategy
8.4.8.5.3. Channel Strategy
8.4.9. Springbok Atlas
8.4.9.1. Overview
8.4.9.2. Product Portfolio
8.4.9.3. Profitability by Market Segments (Product/Channel/Region)
8.4.9.4. Sales Footprint
8.4.9.5. Strategy Overview
8.4.9.5.1. Marketing Strategy
8.4.9.5.2. Product Strategy
8.4.9.5.3. Channel Strategy
8.4.10. Giltedge Travel Group
8.4.10.1. Overview
8.4.10.2. Product Portfolio
8.4.10.3. Profitability by Market Segments (Product/Channel/Region)
8.4.10.4. Sales Footprint
8.4.10.5. Strategy Overview
8.4.10.5.1. Marketing Strategy
8.4.10.5.2. Product Strategy
8.4.10.5.3. Channel Strategy
8.4.11. Earthstompers Adventures
8.4.11.1. Overview
8.4.11.2. Product Portfolio
8.4.11.3. Profitability by Market Segments (Product/Channel/Region)
8.4.11.4. Sales Footprint
8.4.11.5. Strategy Overview
8.4.11.5.1. Marketing Strategy
8.4.11.5.2. Product Strategy
8.4.11.5.3. Channel Strategy
8.4.12. Halal Tourism Africa
8.4.12.1. Overview
8.4.12.2. Product Portfolio
8.4.12.3. Profitability by Market Segments (Product/Channel/Region)
8.4.12.4. Sales Footprint
8.4.12.5. Strategy Overview
8.4.12.5.1. Marketing Strategy
8.4.12.5.2. Product Strategy
8.4.12.5.3. Channel Strategy
8.4.13. Others
8.4.13.1. Overview
8.4.13.2. Product Portfolio
8.4.13.3. Profitability by Market Segments (Product/Channel/Region)
8.4.13.4. Sales Footprint
8.4.13.5. Strategy Overview
8.4.13.5.1. Marketing Strategy
8.4.13.5.2. Product Strategy
8.4.13.5.3. Channel Strategy
9. Assumptions and Acronyms Used10. Research Methodology
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