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Could the contaminated waters of Rio de Janeiro’s coastline spell the next global biohazard?

People planning their next vacation to Brazil should watch their feet (literally) before stepping onto the shores of Rio. The high levels of virus and bacterial infestations in Rio’s waters could put Brazil at the top of the list of the ‘most dangerous places to visit’ in the world. There is a high level of awareness already among the Brazilian population with the government and local authorities taking the necessary steps to ensure the availability of infestation free, potable water to all citizens.

This is perhaps the reason why the residential water treatment equipment market in Brazil is peaking in terms of revenue, making Brazil the dominant market in the South America residential water treatment equipment market.

The residential water treatment equipment market in South America is rapidly growing and the technology has a decent penetration rate in urban South America. Owing to deteriorating water quality and rising consumer expectations regarding the quality of drinking water, demand for water purifiers in the region is anticipated to increase.

The South America residential water treatment equipment market has been estimated to be valued at more than US$ 330 Mn by 2016 end and is expected to register a CAGR of 9.2% during the assessment period (2016–2026).

By value, the Brazil residential water treatment equipment market accounts for the maximum revenue share among all the South American country level markets, followed by Argentina and Venezuela. Brazil is expected to register a significant CAGR of 8.7% over the assessment period due to rapidly increasing urban population in the country.

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Revenue generated from the Brazil residential water treatment equipment market was nearly US$ 200 Mn in the year 2015

The Brazil residential water treatment market was valued at nearly US$ 195 Mn in 2015 and is projected to be valued at more than US$ 475 Mn by 2026.

South America Residential Water Treatment Equipment Market

Water contamination particularly in the states of Espírito Santo, Minas Gerais, Rio de Janeiro and São Paulo is rapidly increasing owing to the rising industrialisation in these regions, leading to a great demand and rising adoption of water purifiers. The Brazil residential water treatment equipment market is growing with significant Y-o-Y growth and the market is projected to reach sales revenue in excess of US$ 250 Mn by 2026.

Sales of RO based water purification equipment in Brazil is rapidly growing with an annual growth rate of 8.4% during the assessment period

In terms of volume, unit sales of RO purifiers in the Brazil residential water treatment equipment market stood at 345 thousand units in 2015 and is projected to reach up to 875 thousand units by 2026. Sales of RO purifiers in the region are primarily driven by rising preference for advanced products by high end urban customers, and sales are being accomplished through retail stores and online channels, with minimal direct marketing activities.

Sudip Saha
Sudip Saha

Principal Consultant

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Product differentiation is the only opportunity driver for companies functioning in the Brazil residential water treatment equipment market

Cutthroat competition in the Brazil residential water treatment equipment market is not favourable until leading market players work on their strategies to bring in more product differentiation. Continuous innovation in product offerings will continue to be the main driver for companies who wish to retain their market share in the Brazil residential water treatment equipment market.

Brazilian manufacturers have primarily focused on UV and Gravity/Media based purifiers, and have introduced products that are also high on aesthetics. Significant adoption of such products have primarily come from top-notch customers residing in urban Brazil. With the introduction of water purifiers from Forbes Lux Group, Panasonic, LG, and Philips, the adoption of UV purifiers in Brazil is projected to increase during the forecast period.          

Segmentation of Residential Water Treatment Equipment Market in South America

According to the taxonomy provided in the report, the residential water treatment equipment market in South America has three major segments includes, filtration devices, purification devices and regions. On the basis of filtration devices, the market has faucet filters and others sub-segments. The other sub-segment includes filter water bottle, solar ball and water pitcher. Purification devices segments comprises of three segments, such as reverse osmosis, ultra violet and gravity media. Based on geography, the residential water treatment equipment market in South America has expanded among six major countries, namely, Argentina, Peru, Chile, Brazil, Venezuela and rest of South Africa.

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Frequently Asked Questions

What is the CAGR for the South America Residential Water Treatment Equipment Market?

The South America residential water treatment equipment market is likely to record a CAGR of 9.5% through 2032.

How much Valuation can be Expected by 2032?

The South America residential water treatment equipment market size is expected to be US$ 1410.11 million by 2032.

How much is the Growth Potential of the South America Residential Water Treatment Equipment Market?

The South America residential water treatment equipment market share is likely to grow over US$ 569 million in 2022.

Which is the Dominant South America Residential Water Treatment Equipment Market?

Brazil is the dominant South America residential water treatment equipment market.

Table of Content

1. South America Residential Water Treatment Equipment Market- Executive Summary

2. Assumptions & Acronyms Used

3. Research Methodology

4. South America Residential Water Treatment Equipment Market Introduction

4.1. South America Residential Water Treatment Equipment Market Taxonomy and Definition

4.2. Relative Market Position on Product Life Cycle and Opportunities

4.3. South America Residential Water Treatment Equipment Market, Value Chain

5. South America Growth Outlook

5.1. South America Growth Frontier

5.2. Water Situation in South America

6. Market Dynamics

6.1. Drivers

6.2. Restraints

6.3. Market Trends

6.4. Opportunities

6.5. Impact Analysis of Drivers and Restraints

7. Regional Pricing Analysis

7.1. South America Residential Water Treatment Equipment Market, Pricing Analysis, By Purification Equipment

7.2. Expert Views

7.3. South America Market Structure

8. South America Residential Water Treatment Equipment Market, By Equipment Type

8.1. South America Residential Water Treatment Equipment Market Share by Value & BPS Analysis By Equipment Type

8.2. South America Market Attractiveness, by Equipment Type

8.3. South America Reverse Osmosis Equipment Market Value Forecast and Y-o-Y Growth Forecast, (US$ Mn)

8.4. South America UV Equipment Market Value Forecast and Y-o-Y Growth Forecast, (US$ Mn)

8.5. South America Gravity/Media Equipment Market Value Forecast and Y-o-Y Growth Forecast, (US$ Mn)

8.6. South America  Faucet Filter Market Value Forecast and Y-o-Y Growth Forecast, (US$ Mn)

8.7. South America Other Filters Market Value Forecast and Y-o-Y Growth Forecast, (US$ Mn)

9. South America Residential Water Treatment Equipment Market, By Region–Market Analysis

9.1. South America Residential Water Treatment Equipment Market Value Share and BPS Analysis Country

9.2. South America Residential Water Treatment Equipment Market Attractiveness Analysis By Country

9.3. South America Residential Water Treatment Equipment Market Volume (Units) and Value (US$ Mn) forecast, By Country

10. Argentina Residential Water Treatment Equipment Market

10.1. Argentina Reverse Osmosis Equipment Market Value Forecast and Y-o-Y Growth Forecast, (US$ Mn)

10.2. Argentina UV Equipment Market Value Forecast and Y-o-Y Growth Forecast, (US$ Mn)

10.3. Argentina Gravity/Media Equipment Market Value Forecast and Y-o-Y Growth Forecast, (US$ Mn)

10.4. Argentina  Faucet Filter Market Value Forecast and Y-o-Y Growth Forecast, (US$ Mn)

10.5. Argentina Other Filters Market Value Forecast and Y-o-Y Growth Forecast, (US$ Mn)

10.6. Argentina Residential Water Treatment Equipment Market Volume (Units) and Value (US$ Mn) forecast, By Equipment Type

11. Brazil Residential Water Treatment Equipment Market

11.1. Brazil Reverse Osmosis Equipment Market Value Forecast and Y-o-Y Growth Forecast, (US$ Mn)

11.2. Brazil UV Equipment Market Value Forecast and Y-o-Y Growth Forecast, (US$ Mn)

11.3. Brazil Gravity/Media Equipment Market Value Forecast and Y-o-Y Growth Forecast, (US$ Mn)

11.4. Brazil  Faucet Filter Market Value Forecast and Y-o-Y Growth Forecast, (US$ Mn)

11.5. Brazil Other Filters Market Value Forecast and Y-o-Y Growth Forecast, (US$ Mn)

11.6. Brazil Residential Water Treatment Equipment Market Volume (Units) and Value (US$ Mn) forecast, By Equipment Type

12. Chile Residential Water Treatment Equipment Market

12.1. Chile Reverse Osmosis Equipment Market Value Forecast and Y-o-Y Growth Forecast, (US$ Mn)

12.2. Chile UV Equipment Market Value Forecast and Y-o-Y Growth Forecast, (US$ Mn)

12.3. Chile Gravity/Media Equipment Market Value Forecast and Y-o-Y Growth Forecast, (US$ Mn)

12.4. Chile  Faucet Filter Market Value Forecast and Y-o-Y Growth Forecast, (US$ Mn)

12.5. Chile Other Filters Market Value Forecast and Y-o-Y Growth Forecast, (US$ Mn)

12.6. Chile Residential Water Treatment Equipment Market Volume (Units) and Value (US$ Mn) forecast, By Equipment Type

13. Peru Residential Water Treatment Equipment Market

13.1. Peru Reverse Osmosis Equipment Market Value Forecast and Y-o-Y Growth Forecast, (US$ Mn)

13.2. Peru UV Equipment Market Value Forecast and Y-o-Y Growth Forecast, (US$ Mn)

13.3. Peru Gravity/Media Equipment Market Value Forecast and Y-o-Y Growth Forecast, (US$ Mn)

13.4. Peru  Faucet Filter Market Value Forecast and Y-o-Y Growth Forecast, (US$ Mn)

13.5. Peru Other Filters Market Value Forecast and Y-o-Y Growth Forecast, (US$ Mn)

13.6. Peru Residential Water Treatment Equipment Market Volume (Units) and Value (US$ Mn) forecast,  By Equipment Type

14. Venezuela Residential Water Treatment Equipment Market

14.1. Venezuela Reverse Osmosis Equipment Market Value Forecast and Y-o-Y Growth Forecast, (US$ Mn) 

14.2. Venezuela UV Equipment Market Value Forecast and Y-o-Y Growth Forecast, (US$ Mn)

14.3. Venezuela Gravity/Media Equipment Market Value Forecast and Y-o-Y Growth Forecast, (US$ Mn) 

14.4. Venezuela  Faucet Filter Market Value Forecast and Y-o-Y Growth Forecast, (US$ Mn)

14.5. Venezuela Other Filters Market Value Forecast and Y-o-Y Growth Forecast, (US$ Mn)

14.6. Venezuela Residential Water Treatment Equipment Market Volume (Units) and Value (US$ Mn) forecast, By Equipment Type

15. Rest of South America Residential Water Treatment Equipment Market

15.1. Rest of South America Residential Water Treatment Equipment Market Volume (Units) and Value (US$ Mn) forecast, By Equipment Type

16. Competition Landscape 

16.1. Competition Dashboard

16.2. Market Structure, by Competitive Players

16.3. Company Profiles

16.3.1. Eureka Forbes

16.3.2. Panasonic Corporation

16.3.3. LG Electronics

16.3.4. HUL Pure It

16.3.5. Koninklijke Philips N.V.

16.3.6. Ceramica Stefani S.A.

16.3.7. Lorenzetti S.A.

16.3.8. PSA Industrias Pugliese S. A.

16.3.9. Europa Group

16.3.10. Indústria Brasileira de Bebedouros Ltda. S.A.

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South America Residential Water Treatment Equipment Market