About The Report
People planning their next vacation to Brazil should watch their feet (literally) before stepping onto the shores of Rio. The high levels of virus and bacterial infestations in Rio’s waters could put Brazil at the top of the list of the ‘most dangerous places to visit’ in the world.
There is a high level of awareness already among the Brazilian population with the government and local authorities taking the necessary steps to ensure the availability of infestation free, potable water to all citizens.
This is perhaps the reason why the residential water treatment equipment market in Brazil is peaking in terms of revenue, making Brazil the dominant market in the South America residential water treatment equipment market.
The residential water treatment equipment market in South America is rapidly growing and the technology has a decent penetration rate in urban South America. Owing to deteriorating water quality and rising consumer expectations regarding the quality of drinking water, demand for water purifiers in the region is anticipated to increase.
The South America residential water treatment equipment market has been estimated to be valued at more than USD 330 Mn by 2016 end and is expected to register a CAGR of 9.2% during the assessment period (2016–2026).
By value, the Brazil residential water treatment equipment market accounts for the maximum revenue share among all the South American country level markets, followed by Argentina and Venezuela. Brazil is expected to register a significant CAGR of 8.7% over the assessment period due to rapidly increasing urban population in the country.
The Brazil residential water treatment market was valued at nearly USD 195 Mn in 2015 and is projected to be valued at more than USD 475 Mn by 2026.
Water contamination particularly in the states of Espírito Santo, Minas Gerais, Rio de Janeiro and São Paulo is rapidly increasing owing to the rising industrialisation in these regions, leading to a great demand and rising adoption of water purifiers. The Brazil residential water treatment equipment market is growing with significant Y-o-Y growth and the market is projected to reach sales revenue in excess of USD 250 Mn by 2026.
In terms of volume, unit sales of RO purifiers in the Brazil residential water treatment equipment market stood at 345 thousand units in 2015 and is projected to reach up to 875 thousand units by 2026. Sales of RO purifiers in the region are primarily driven by rising preference for advanced products by high end urban customers, and sales are being accomplished through retail stores and online channels, with minimal direct marketing activities.
Cutthroat competition in the Brazil residential water treatment equipment market is not favourable until leading market players work on their strategies to bring in more product differentiation. Continuous innovation in product offerings will continue to be the main driver for companies who wish to retain their market share in the Brazil residential water treatment equipment market.
Brazilian manufacturers have primarily focused on UV and Gravity/Media based purifiers, and have introduced products that are also high on aesthetics. Significant adoption of such products have primarily come from top-notch customers residing in urban Brazil. With the introduction of water purifiers from Forbes Lux Group, Panasonic, LG, and Philips, the adoption of UV purifiers in Brazil is projected to increase during the forecast period.
According to the taxonomy provided in the report, the residential water treatment equipment market in South America has three major segments includes, filtration devices, purification devices and regions. On the basis of filtration devices, the market has faucet filters and others sub-segments.
The other sub-segment includes filter water bottle, solar ball and water pitcher. Purification devices segments comprises of three segments, such as reverse osmosis, ultra violet and gravity media. Based on geography, the residential water treatment equipment market in South America has expanded among six major countries, namely, Argentina, Peru, Chile, Brazil, Venezuela and rest of South Africa.
The South America residential water treatment equipment market is likely to record a CAGR of 9.5% through 2032.
The South America residential water treatment equipment market size is expected to be USD 1410.11 million by 2032.
The South America residential water treatment equipment market share is likely to grow over USD 569 million in 2022.
Brazil is the dominant South America residential water treatment equipment market.
Table 01: South America Residential Water Treatment Market Value (US$ Mn) & Volume (Units) by Country, 2016-2026
Table 02: Argentina Residential Water Treatment Market Value (US$ Mn) & Volume (Units) by Product, 2016-2026
Table 03: Brazil Residential Water Treatment Market Value (US$ Mn) & Volume (Units) by Product, 2016-2026
Table 04: Chile Residential Water Treatment Market Value (US$ Mn) & Volume (Units) by Product, 2016-2026
Table 05: Peru Residential Water Treatment Market Value (US$ Mn) & Volume (Units) by Product, 2016-2026
Table 06: Venezuela Residential Water Treatment Market Value (US$ Mn) & Volume (Units) by Product, 2016-2026
Table 07: Rest of South America Residential Water Treatment Market Value (US$ Mn) & Volume (Units) by Product, 2016-2026
Figure 01: South America Residential Water Treatment Market Value Share (%), by Equipment Type, 2016 & 2026
Figure 02: South America Residential Water Treatment Market Attractiveness, by Equipment Type, 2016 & 2026
Figure 03: South America Residential Water Treatment Equipment Market Value (US$ Mn) & Growth (%) Forecast, by RO Water Purifier, 2015–2026
Figure 04: South America Residential Water Treatment Equipment Market Value (US$ Mn) & Growth (%) Forecast, by UV Segment, 2015–2026
Figure 05: South America Residential Water Treatment Equipment Market Value (US$ Mn) & Growth (%) Forecast, by Gravity/Media, 2015–2026
Figure 06: South America Residential Water Treatment Equipment Market Value (US$ Mn) & Growth (%) Forecast, by Faucet Filtration Equipment, 2015–2026
Figure 07: South America Residential Water Treatment Equipment Market Value (US$ Mn) & Growth (%) Forecast, by Others segment, 2015–2026
Figure 08: South America Residential Water Treatment Market Value Share (%), by Region, 2016 & 2026
Figure 09: South America Residential Water Treatment Market Attractiveness, by Region, 2016 & 2026
Figure 10: Argentina Residential Water Treatment Market Value (US$ Mn) & Growth (%) Forecast, 2015–2026
Figure 11: Argentina Residential Water Treatment Market Value (US$ Mn), by Reverse Osmosis, 2015–2026
Figure 12: Argentina Residential Water Treatment Market Value (US$ Mn), by UV, 2015–2026
Figure 13: Argentina Residential Water Treatment Market Value (US$ Mn), by Gravity/Media, 2015–2026
Figure 14: Argentina Residential Water Treatment Market Value (US$ Mn), by Faucet Filters, 2015–2026
Figure 15: Argentina Residential Water Treatment Market Value (US$ Mn), by Other segment, 2015–2026
Figure 16: Brazil Residential Water Treatment Market Value (US$ Mn) & Growth (%) Forecast, 2015–2026
Figure 17: Brazil Residential Water Treatment Market Value (US$ Mn), by Reverse Osmosis, 2015–2026
Figure 18: Brazil Residential Water Treatment Market Value (US$ Mn), by UV, 2015–2026
Figure 19: Brazil Residential Water Treatment Market Value (US$ Mn), by Gravity/Media, 2015–2026
Figure 20: Brazil Residential Water Treatment Market Value (US$ Mn), by Faucet Filters, 2015–2026
Figure 21: Brazil Residential Water Treatment Market Value (US$ Mn), by Other segment, 2015–2026
Figure 22: Chile Residential Water Treatment Market Value (US$ Mn) & Growth (%) Forecast, 2015–2026
Figure 23: Chile Residential Water Treatment Market Value (US$ Mn), by Reverse Osmosis, 2015–2026
Figure 24: Chile Residential Water Treatment Market Value (US$ Mn), by UV, 2015–2026
Figure 25: Chile Residential Water Treatment Market Value (US$ Mn), by Gravity/Media, 2015–2026
Figure 26: Chile Residential Water Treatment Market Value (US$ Mn), by Faucet Filters, 2015–2026
Figure 27: Chile Residential Water Treatment Market Value (US$ Mn), by Other segment, 2015–2026
Figure 28: Peru Residential Water Treatment Market Value (US$ Mn) & Growth (%) Forecast, 2015–2026
Figure 29: Peru Residential Water Treatment Market Value (US$ Mn), by RO Water Purifier, 2015–2026
Figure 30: Peru Residential Water Treatment Market Value (US$ Mn), by UV Water Purifier, 2015–2026
Figure 31: Peru Residential Water Treatment Market Value (US$ Mn), by Faucet Filters, 2015–2026
Figure 32: Residential Water Treatment Market Value (US$ Mn) & Growth (%) Forecast, 2015–2026
Figure 33: Venezuela Residential Water Treatment Market Value (US$ Mn), by RO Water Purifier, 2015–2026
Figure 34: Venezuela Residential Water Treatment Market Value (US$ Mn), by UV Water Purifier, 2015–2026
Figure 35: Venezuela Residential Water Treatment Market Value (US$ Mn), by Gravity Water Purifier, 2015–2026
Figure 36: Venezuela Residential Water Treatment Market Value (US$ Mn), by Faucet Filters, 2015–2026
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