Could the contaminated waters of Rio de Janeiro’s coastline spell the next global biohazard?
People planning their next vacation to Brazil should watch their feet (literally) before stepping onto the shores of Rio. The high levels of virus and bacterial infestations in Rio’s waters could put Brazil at the top of the list of the ‘most dangerous places to visit’ in the world. There is a high level of awareness already among the Brazilian population with the government and local authorities taking the necessary steps to ensure the availability of infestation free, potable water to all citizens. This is perhaps the reason why the residential water treatment equipment market in Brazil is peaking in terms of revenue, making Brazil the dominant market in the South America residential water treatment equipment market.
The residential water treatment equipment market in South America is rapidly growing and the technology has a decent penetration rate in urban South America. Owing to deteriorating water quality and rising consumer expectations regarding the quality of drinking water, demand for water purifiers in the region is anticipated to increase. The South America residential water treatment equipment market has been estimated to be valued at more than US$ 330 Mn by 2016 end and is expected to register a CAGR of 9.2% during the assessment period (2016–2026).
By value, the Brazil residential water treatment equipment market accounts for the maximum revenue share among all the South American country level markets, followed by Argentina and Venezuela. Brazil is expected to register a significant CAGR of 8.7% over the assessment period due to rapidly increasing urban population in the country.
Revenue generated from the Brazil residential water treatment equipment market was nearly US$ 200 Mn in the year 2015
The Brazil residential water treatment market was valued at nearly US$ 195 Mn in 2015 and is projected to be valued at more than US$ 475 Mn by 2026. Water contamination particularly in the states of Espírito Santo, Minas Gerais, Rio de Janeiro and São Paulo is rapidly increasing owing to the rising industrialisation in these regions, leading to a great demand and rising adoption of water purifiers. The Brazil residential water treatment equipment market is growing with significant Y-o-Y growth and the market is projected to reach sales revenue in excess of US$ 250 Mn by 2026.
Sales of RO based water purification equipment in Brazil is rapidly growing with an annual growth rate of 8.4% during the assessment period
In terms of volume, unit sales of RO purifiers in the Brazil residential water treatment equipment market stood at 345 thousand units in 2015 and is projected to reach up to 875 thousand units by 2026. Sales of RO purifiers in the region are primarily driven by rising preference for advanced products by high end urban customers, and sales are being accomplished through retail stores and online channels, with minimal direct marketing activities.
Product differentiation is the only opportunity driver for companies functioning in the Brazil residential water treatment equipment market
Cutthroat competition in the Brazil residential water treatment equipment market is not favourable until leading market players work on their strategies to bring in more product differentiation. Continuous innovation in product offerings will continue to be the main driver for companies who wish to retain their market share in the Brazil residential water treatment equipment market.
Brazilian manufacturers have primarily focused on UV and Gravity/Media based purifiers, and have introduced products that are also high on aesthetics. Significant adoption of such products have primarily come from top-notch customers residing in urban Brazil. With the introduction of water purifiers from Forbes Lux Group, Panasonic, LG, and Philips, the adoption of UV purifiers in Brazil is projected to increase during the forecast period.
Future Market Insights (FMI) has given a thorough analysis on residential water treatment equipment market in South America in this report. It has provided a detailed and clear market overview along with the target that has to be achieved over the forecast period (2016-2026). Furthermore, the exclusive forecast study by Future Market Insights has also delivered analysis on the recent trends, drivers and restraints of the market. Weighted average model, which has influenced the drivers and restraints, is also added in the report to make the clients understand the exact picture of the market. On the basis of wide ranging, trustworthy and proven research methodology including weighted average model by FMI, the clients can confidently proceed in taking decisions.
The study is comprehensive and has been compiled by a team of subject matter experts from the industrial equipment sector, research consultants, and trade analysts. Qualitative information on industry trends and market dynamics have been infused with quantitative data to create accurate market size estimations.
This report has given a wide-ranging overview on residential water treatment equipment market in South America, on the basis of volume and market value. For the better and clear understanding, the report has been segmented into regions, purification devices and filtration devices. The study has also delivered an overview of the parent markets that are South America’s residential water treatment equipment market and South America’s retail & consumer product industry. These are mentioned in the report to create a comparative analysis on how the residential water treatment equipment sales contribute to their overall growth.
Segmentation of Residential Water Treatment Equipment Market in South America
According to the taxonomy provided in the report, the residential water treatment equipment market in South America has three major segments includes, filtration devices, purification devices and regions. On the basis of filtration devices, the market has faucet filters and others sub-segments. The other sub-segment includes filter water bottle, solar ball and water pitcher. Purification devices segments comprises of three segments, such as reverse osmosis, ultra violet and gravity media. Based on geography, the residential water treatment equipment market in South America has expanded among six major countries, namely, Argentina, Peru, Chile, Brazil, Venezuela and rest of South Africa.
Depending upon manufacturer’s supply and benchmarking approach, the report has been prepared. In addition, the report has added data from Government Database Trade Value & Volume and has provided the predicted data on the annual end-users consumption in South America. The report has also forecast on the over-all revenue which is expected from the residential water treatment equipment market in South America during the forecast period. On the basis of the triangulation method along with data scrutinized method through different improvised tools, the data has been analyzed, gathered and validated to put some insights in the market.
For giving support to the assumption and assertion, some key units have been added in the report. Based on the basis point share (BPS), the segments in the residential water treatment equipment market in South America has been analyzed to comprehend the segments individually. In this report, the information is delivered in detail to find out the trends that are controlling the residential water treatment equipment market in South America over the forecast period. Moreover, some experts view on the trends, scopes, issues that are driving and affecting the market, have also added in the report to give a real picture of South America’s residential water treatment equipment market at present and also in the forthcoming years.