Residential Water Treatment Devices Market

Residential Water Treatment Devices - Driven By Development of Cities and Economic Growth in This Arid Region: Middle East Industry Assessment and Opportunity Assessment; 2015 - 2025

  • 2016-03-08
  • REP-EU-1299
  • 226 pages
  • PDF PPT EXCEL
Residential Water Treatment Devices Market

An Incisive, In-depth Analysis on the Middle East Residential Water Treatment Devices Market

This study offers a comprehensive, 360 degree analysis on the Middle East Residential Water Treatment Devices market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Middle East Residential Water Treatment Devices market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.

Residential water treatment devices help eradicate undesirable chemicals, gases, suspended solids or biological contaminants from water, thus making it safe to consume. The residential water treatment devices market has been experiencing stable growth over the years due to: improved availability of purification and filtration devices, wide product choice, and growth in population, with the last factor having resulted in increased contamination of fresh water sources and rise in construction of new residential buildings.

Drivers, Restraints & Trends

Total population of the Middle East & Africa stood at approximately 346 million in 2015 and is expected to grow at a rate of 2% per annum. The Middle East & Africa market is also witnessing mass migration of people to urban centers, leading to increased demand for water purifiers in these centers. Economies of North Africa, on the other hand, have also been expanding at a healthy growth rates in the last few years, a factor which in turn is expected to further fuel growth of the overall residential water treatment devices market in the MEA region. GCC region is witnessing entry of globally established water purifier brands, which has resulted into increased competition in the market. Increased competition, in turn, ensures marginal decline in price of residential water treatment devices in the retail market. Around 44% of the Middle East & Africa population still lives in rural area and is not aware about the necessity and techniques of purifying and filtering water. Penetrating these markets may be a challenging task for the concerned market participants, as most of the vendors will have to begin by creating awareness regarding water purifiers and filters and the importance of these products. The ‘combination water purification system’ is a new emerging trend that is likely to gain ground in the coming years. These combination system employs two different treatment technologies in one system. Players such as AquaPro and Kent have started offering RO+UV-based combination water purifiers in the GCC and Levant countries. 

Analysis, by Region

Region-wise, Kingdom of Saudi Arabia dominated the GCC residential water treatment devices market in terms of value in 2014, accounting for more than one-third value share of the residential water treatment devices market in the region. On the other hand, Turkey dominated the Levant residential water treatment devices market in 2014, accounting for more than 40% value share of the overall market in the region. Furthermore, Kingdom of Saudi Arabia is foreseen to expand at a relatively high CAGR during the forecast period and is expected to maintain its revenue share dominance in the GCC residential water treatment devices market till the end of 2025. The governments in the Levant and GCC regions are increasingly investing and opening up to Foreign Direct Investments (FDIs) and promoting industrialization, thereby leading to increase in per capita income of the residing population in countries such as Kingdom of Saudi Arabia and the UAE. Countries such as the UAE, Qatar, Egypt and Jordan are expected to register significant Y-o-Y growth during the forecast period. Besides, these countries are expected to bestow more focus on growth of their non-oil and manufacturing sectors in the coming years, which in turn is expected to encourage the water purifier and water filter manufacturers in these countries to go in for domestic production and enhance their sales. Countries such as Bahrain, Iraq, Palestine and Syria are currently witnessing moderate growth in demand for residential water treatment devices, and the trend is expected to continue during the forecast period as well.

middle-east-residential-water-treatment-devices-market

Analysis, by Segment:

On the basis of filtration devices, the filtration faucet segment dominated the GCC & Levant residential water treatment devices market in 2014 in terms of revenue, and is foreseen to expand at a significant CAGR during the forecast period. In terms of volume, the water tap faucet segment dominated the GCC & Levant residential water treatment devices market in 2014, accounting for more than half volume share of the overall market.

On the basis of purification devices, the reverse osmosis segment dominated the GCC & Levant residential water treatment devices market in 2014 in terms of revenue, and is foreseen to expand at a relatively high CAGR during the forecast period. In terms of volume, the gravity segment purification devices dominated the GCC & Levant residential water treatment devices market in 2014, accounting for more than 40% volume share of the overall market.

Key Players:

Key players considered in the global automotive wiring harness market are KENT RO Systems Ltd., Eureka Forbes, Britannic Water Treatment Company W.L.L., Panasonic Corporation, LG Electronics, Pure It LLC, Waterlife, Coolpex Pure Water System, Ultra Tec Water Treatment LLC and AQUA PRO UAE. 

This Future Market Insights report examines the ‘Middle East Residential Water Treatment Devices” market for the period 2015-2025. The primary objective of the report is estimation of the market potential of the residential water treatment devices market, examining the marketing efforts and to identify the market opportunities in the Middle East residential water treatment devices market over the forecast period.

Total population of the Middle East & Africa (MEA) stood at approximately 346 million in 2015 and is expected to grow at the rate of 2% per annum. The Middle East & Africa market is also witnessing mass migration of people to urban centers, leading to increased demand for water purifiers in these centers. Economies of North Africa, on the other hand, have also been expanding at a healthy growth rates in the last few years, a factor which in turn is expected to further fuel growth of the overall residential water treatment devices market in the MEA region. Water availability in these regions is estimated to be merely 1,200 m3/person/year, which is substantially lower than the global average of 7,000 m3/person/year. These factors are also prompting urban masses in Middle East countries to opt for water purifiers.

The report depicts the marketing strategies undertaken by the residential water treatment devices manufacturers, which are significantly driving the Middle East residential water treatment devices market currently. This study analyses, estimates and forecasts the Middle East residential water treatment devices market from the consumption perspective, in terms of revenue (US$ Mn) and volume (‘000 Units), during the forecast period from 2015 to 2025. The report also highlights the projected impact of various drivers and restraints in the concerned regions during the forecast period.

Residential water treatment devices help eradicate undesirable chemicals, gases, suspended solids or biological contaminants from water, thus making it safe to consume. The residential water treatment devices market has been experiencing stable growth over the years due to: improved availability of purification and filtration devices, wide product choice, and growth in population, with the last factor having resulted in increased contamination of fresh water sources and rise in construction of new residential buildings.

To understand and assess the opportunities in this market, the report is categorically divided under various sections, such as market analysis, by country (which includes GCC countries (Kingdom of Saudi Arabia, United Arab Emirates, Kuwait, Qatar, Bahrain and Oman) and Levant countries (Turkey, Cyprus, Egypt, Iraq, Israel, Jordan, Lebanon, Palestine and Syria)), by purification devices (into reverse osmosis, ultra violet and gravity/media) and by filtration devices (into water tap faucet, filtration faucet and others (includes water pitcher, solar ball, and filter water bottle)); and the competitive landscape (inclusive of competition dashboard and company profiles).

The report starts with an overview of the residential water treatment devices market in the Middle East region, its importance and key features. In the other sections, FMI covers the key trends, drivers and inhibitors from the supply and demand perspective. It also covers the market opportunities in the Middle East residential water treatment devices market. Impact analysis of the key growth drivers and inhibitors, based on the weighted average model, is included in the report to better equip and arm clients with crystal clear decision making insights.

The next section of the report analyses the market based on purification and filtration devices, and presents the forecast in terms of value and volume for the next 10 years. 

Regions covered in the report include:

  • GCC
    • Kingdom of Saudi Arabia
    • UAE
    • Kuwait
    • Qatar
    • Bahrain
    • Oman
  • Levant
    • Turkey
    • Cyprus
    • Egypt
    • Iraq
    • Israel
    • Jordan
    • Lebanon
    • Palestine
    • Syria

To calculate the market size, the report considers various aspects based on secondary research. Furthermore, data points such as regional split and market split, by segment, and qualitative inputs from primary respondents have also been incorporated to arrive at appropriate market estimates.

The forecast presented here assesses the total revenue generated in the residential water treatment devices market. While forecasting the market, sizing the current market is considered to be the starting point, which forms the basis for the forecast, as to how the market is anticipated to take shape in the near future. Given the characteristics of the market, we triangulated the data via different analyses, based on supply side, demand side and dynamics of the related markets. However, quantifying the market on the basis of the above-mentioned segments and regions is more a matter of quantifying expectations and identifying opportunities rather than rationalising them after the forecast has been completed.

It is imperative to note that in an ever-fluctuating global economy, we not only conduct forecasts in terms of CAGR, but also analyse on the basis of key parameters, such as Year-on-Year (Y-o-Y) growth, to understand the predictability of the market and to identify the right opportunities in the residential water treatment devices market in the Middle East regions.

Another key feature of this report is the analysis of the Middle East residential water treatment devices market, by country, and its revenue forecast in terms of absolute dollar opportunity. This is traditionally overlooked while forecasting the market. However, absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales perspective in the residential water treatment devices market.

Furthermore, to understand the key growth segments in terms of growth & performance of residential water treatment devices market in the Middle East region, Future Market Insights developed the market attractiveness index. The resulting index should help providers identify the real market opportunities.      

Few of the market players featured in the section include:  

  • Kent RO Systems Ltd.
  • Eureka Forbes
  • Britannic Water Treatment Company W.L.L
  • Panasonic Corporation
  • LG Electronics
  • Pure It LLC
  • Waterlife
  • Coolpex Pure Water System
  • Ultra Tec Water Treatment LLC
  • AQUA PRO UAE

Residential Water Treatment Devices Market Reports - Table of Contents

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Harish Tiwari

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Pranay Mhaisekar

Business Development

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