Australia and South Pacific Tourism Market
Market Insights on Australia and South Pacific Tourism covering sales outlook, demand forecast & up-to-date key trends
Australia and South Pacific Tourism Market by Tourism Type, Booking Channel, Tourist Type, Tour Type & region - Forecast 2022 - 2032
Australia and South Pacific islands Tourism Market Overview (2022-2032)
[250 Pages Report] The Australia and South Pacific islands tourism market is estimate to reach US$ 150 Bn in 2022. The sales from this region are forecast to increase 7 % CAGR, with market valuation to reach US$ 295.07 Bn in 2032.
The Australia and South Pacific Tourism Market Estimated Size (2022)
US$ 150 Bn
The Australia and South Pacific Tourism Market Projected Size (2032)
US$ 295.07 Bn
The Australia and South Pacific Tourism Market Value-based CAGR (2022-2032)
The Australia and South Pacific Tourism Market Top Players Share in 2021.
2% - 5%
2017-2021 Australia And South Pacific Tourism Market Outlook Compared To 2022-2032 Forecast
The Australia and South Pacific islands are part of Oceania, and are among the most visited and active-tourist regions. Australia and South Pacific islands have diversity to explore for tourists. From Fiji Islands to beaches, there are lots of destinations to explore in Australia and South Pacific islands. The culture, nature and food trends from these regions are key factors which attract tourists.
Factors Expected To Influence The Market Growth
The inhabitants are dependent on tourism for their employment. The spending of tourists on different factors like travel, food, accommodation, local retail trades, etc. help in generating revenue. The travelling agencies and tour services share a good portion of such expenditure.
Domestic tourists are tending to travel to the regional area, and the reasons for travelling are usually holidays and personal works, followed by visits to relatives and friends and business tours.
The expenditure by international tourists in higher than the domestic Overseas travellers tend to visit popular places and spend mainly on lodging and food, followed by travelling and retail trades. Due the response from overseas tourists, the hotels and restaurants in capital cities of these regions are gaining revenue.
Tourism As A Growth Driver In Pacific Countries
Tourism is the most important part of economic growth of the Pacific island countries. The Pacific islands are rich in natural and cultural heritage. Tourists from around the world are exacting for such an experience, and are willing to spend a good amount of money. Tourism may be the way forward for Pacific countries to improve the economy and opportunities for job and infrastructure development.
The major factors may include: development in airlines and carriers, development in local lodging and hotel brands and restaurants, tourism packages for tourists, help them have a specific experience during their stay. Increasing demand in Pacific Cruises, etc. The tourism policies and its implementation varies from country to country. So modification and using different strategies might help in utilizing tourism as a growth driver.
Regional Organisations supporting the tourism in Pacific Countries
“Regional organisations ready to support the development of tourism in Oceania”
The South Pacific Tourism Organisation (SPTO) is an inter-government body, which deals with the tourism sector in South Pacific. The main agenda for SPTO is to market and develop the tourism in South Pacific.
It also organises the South Pacific Tourism Exchange (SPTE), which is the largest travel and tourism based Business to Business event in the region, helping to get the regional tourism operators and International tour operators, which might be the potential buyers. The SPTE Schedules and arranges meetings and appointments for such organisations to promote the regional tourism.
Relations of PRC (People’s Republic of China) and PIC (Pacific Island Countries) have positive influence on Pacific Tourism market
2019 was the year of tourism for Pacific Island countries of China. From November 2019 to January 2020, a cruise ship carrying more than 2,300 Chinese tourists left Tianjin and anchored in 10 of her PICs and regions, including PNG, Vanuatu and Tonga.
Since 2005, China has annually provided the Pacific Tourism Organization (PTO) with a free booth at the China International Travel Mart, invited the heads of tourism departments of PTO member countries to the event, and promoted PIC tourism resources.
China has been a strong supporter of PIC. More and more PICs have been added as the tours destinations by Chinese tourism companies. So far, nine of the PICs with diplomatic ties to China, excluding Niue, have been destinations for outbound Chinese tourist groups. There are also cultural exchanges between PRC and PICs, making their relations even stronger.
‘Tourism Australia’ Takes Initiatives to promote the Australian Tourism
“Launch of new campaigns expected to attract more travellers in Australia”
Tourism Australia is a Government Agency, which attracts international tourists to Australia. The tourist activities have both prospects, for leisure and for promoting business activities. The organisation organises activities related to marketing of regional businesses related to tourism and advertising, trade shows and media programmes.
They also continuously search for new market by analysing the consumer behaviour by researches and online communications. These activities help in taking right steps towards the development of tourism in Australia. In the Pacific, the New Zealand government-funded development of Port Vila waterfront has created an attractive environment for cruises.
There are also plans for a waterfront development in Apia, Samoa. These include other development partners to build new port infrastructure in Luganville, Vanuatu, where the Government of the People's Republic of China funded the construction of a new wharf and cruise terminal, and Port Vila, Vanuatu, funded by the Government of Japan. It complements the major initiatives it supports.
Which is the most preferred Tourism Type by Tourists?
“Tourists are preferring the Eco/sustainable tourism to explore and experience the natural beauty of South Pacific Islands.”
The islands of the Southern Pacific have a number of natural legacies. From beaches and islands to cities with unique architecture attract tourists from all over the world. Great Barrier Reef, Sydney Opera House, Hervey Bay and so forth are major tourist attractions.
Kakadu National Park, Uluru-kata Tjuta national park and Gondwana rainforest are top eco-tourism destinations, preferred by tourists. Some tour companies are including city tours and nature excursion in one tour package, which are very popular among travellers.
What Booking Channel is preferred by the Tourists?
“Tourists from all around the world visiting the Pacific Countries are using websites for selecting destinations and booking hotels.”
Tourists are using websites of tour planning organisations and companies to check and select destinations they like to visit. Because of freedom of modification and ease of access, most of the tourists are going towards online portals for booking of tours and destinations, including the stays and travelling.
Some big names are offering combo packages including expenses of food and accommodation, and are giving choices of selecting standard and luxury options. Guests may also consult various places online to get a stay and food, or to visit a nearby place that is popular for something.
The leading players of South Pacific tourism are available globally and are offering number of packages of tours including the famous tourist’s attractions and destinations. These tour companies are giving travellers multiple options to explore the South Pacific destinations. The packages include cruises, safaris, city and jungle cruises and mountain hikes.
- Kesari Tours are offering a 10-day tour package, which includes city tours, wine estate tours and beach visits and valley treks in Australia, including stay and food expenses in Hotels.
- Adventure-Life is giving a 17-day cruise of West Papua, Raja Ampat and Micronesia, embarking at Darwin island.
Scope Of Report
Historical Data Available for
US$ Million for Value
Key Region Covered
Key Countries Covered
Australia, New Zealand, Fiji, Papua New Guinea, Tuvatu, Vanautu.
Key Segments Covered
Tourism Type, Booking Channel, Tourist Type, Tour Type
Key Companies Profiled
Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing
Available upon Request
Australia And South Pacific Tourism By Category
By Tourism Type:
- Cultural & Heritage Tourism
- Medical Tourism
- Eco/Sustainable Tourism
- Sports Tourism
- Wellness Tourism
By Booking Channel:
- Phone Booking
- Online Booking
- In Person Booking
By Tourist Type:
By Country (% of Demand):
- Papua New Guinea
- New Zealand
Frequently Asked Questions
The Australia and South Pacific Tourism market is expected to reach a valuation of US$ 150 Bn in 2022.
The ecological heritage of South Pacific Islands and multiple popular tourist places are the main key factors for increasing the tourism market. The tourism organisations are giving freedom of choosing the combination of multiple destinations, along with accommodation and food in the package.
Leading players operating in Australia and South Pacific tourism are Helloworld travel, Sahara Travels, Gaura Travel, Adventure Tours Australia, Audley Travel, Australia Health Tourism, Australian Sports Tours, Cox and Kings, Adventure Life, Kesari Tours, Mango Tours India, Trafalgar and among others.
Leading players in Australia and South Pacific the tourism market is estimated to account for approximately ~2%-5% of the total market share.
Table of Content
1. Executive Summary
1.1. Australia and South Pacific Market Outlook
1.1.1. Who Is Travelling?
1.1.2. How Much Do They Spend?
1.1.3. Direct Contribution of Tourism To GDP
1.1.4. Direct Contribution of Tourism To Employment
1.2. Tourism Evolution Analysis
1.3. FMI Analysis and Recommendations
2. Market Introduction
2.1.1. Total Spending (US$ Mn) and Forecast (2022-2032)
2.1.2. Number of Tourists (Mn) and Forecast (2022-2032)
2.1.3. Total Spending Y-o-Y Growth Projections (2022-2032)
2.1.4. Number of Tourists Y-o-Y Growth Projections
3. Australia and South Pacific Tourism Market Dynamics
3.1. Market Drivers & Opportunities
3.1.1. Expenditure by Domestic tourists and International tourists
3.1.2. Tourism can be a growth driver in Pacific Countries
3.1.3. Luxury tours in South Pacific Countries
3.1.4. Cruises in Hawaii, West Papua, Raja Ampat and Micronesia
4. Market Background
4.1. Macro-Economic Factors
4.1.1. Australia and South Pacific’s GDP Growth Outlook
4.1.2. Australia and South Pacific Industry Value Added
4.1.3. Consumer Spending Outlook
4.1.4. Australia and South Pacific Direct contribution of Travel & Tourism to GDP
4.1.5. Internet Penetration Rates
4.1.6. Capital Investment In Travel & Tourism
4.1.7. Top Tourism Spending Countries
4.2. Forecast Factors - Relevance & Impact
5. Categorizing of Australia and South Pacific Tourism Market, 2021
5.1. Introduction/ Key Findings
5.2. Current Market Analysis By Tourism (% of Demand)
5.2.1. Cultural & Heritage Tourism
5.2.2. Medical Tourism
5.2.3. Eco/Sustainable Tourism
5.2.4. Sports Tourism
5.2.5. Wellness Tourism
5.3. Current Market Analysis By Tourist Type (% of Demand)
5.4. Current Market Analysis By Age Group (% of Demand)
5.4.1. 15-25 Years
5.4.2. 26-35 Years
5.4.3. 36-45 Years
5.4.4. 46-55 Years
5.4.5. 66-75 Years
5.5. Current Market Analysis By Booking Channel (% of Demand)
5.5.1. Phone Booking
5.5.2. Online Booking
5.5.3. In Person Booking
5.6. Current Market Analysis By Country (% of Demand)
5.6.2. Papua New Guinea
5.6.4. New Zealand
5.7. Key Findings, By Each Category
6. Social Media Sentimental Analysis
6.1. Social Media Platforms Preferred
6.2. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions
6.3. Trending #Hashtags
6.4. Social Media Platform Mentions (% of Total Mentions)
6.5. Region-Wise Social Media Mentions (% of Total Mentions)
6.6. Trending Subject Titles
7. Competition Analysis
7.1. Competition Dashboard
7.2. Pricing Analysis by Competition
7.3. Competition Benchmarking
7.4. Competition Deep Dive
7.4.1. Helloworld Travel
184.108.40.206. Product Portfolio
220.127.116.11. Profitability by Market Segments (Product/Channel/Region)
18.104.22.168. Sales Footprint
22.214.171.124. Strategy Overview
126.96.36.199.1. Marketing Strategy
188.8.131.52.2. Product Strategy
184.108.40.206.3. Channel Strategy
7.4.2. Sahara Travels
220.127.116.11. Product Portfolio
18.104.22.168. Profitability by Market Segments (Product/Channel/Region)
22.214.171.124. Sales Footprint
126.96.36.199. Strategy Overview
188.8.131.52.1. Marketing Strategy
184.108.40.206.2. Product Strategy
220.127.116.11.3. Channel Strategy
7.4.3. Gaura Travels
18.104.22.168. Product Portfolio
22.214.171.124. Profitability by Market Segments (Product/Channel/Region)
126.96.36.199. Sales Footprint
188.8.131.52. Strategy Overview
184.108.40.206.1. Marketing Strategy
220.127.116.11.2. Product Strategy
18.104.22.168.3. Channel Strategy
7.4.4. Adventure Tours Australia
22.214.171.124. Product Portfolio
126.96.36.199. Profitability by Market Segments (Product/Channel/Region)
188.8.131.52. Sales Footprint
184.108.40.206. Strategy Overview
220.127.116.11.1. Marketing Strategy
18.104.22.168.2. Product Strategy
22.214.171.124.3. Channel Strategy
7.4.5. Audley Travel
126.96.36.199. Product Portfolio
188.8.131.52. Profitability by Market Segments (Product/Channel/Region)
184.108.40.206. Sales Footprint
220.127.116.11. Strategy Overview
18.104.22.168.1. Marketing Strategy
22.214.171.124.2. Product Strategy
126.96.36.199.3. Channel Strategy
7.4.6. Australia Health Tourism
188.8.131.52. Product Portfolio
184.108.40.206. Profitability by Market Segments (Product/Channel/Region)
220.127.116.11. Sales Footprint
18.104.22.168. Strategy Overview
22.214.171.124.1. Marketing Strategy
126.96.36.199.2. Product Strategy
188.8.131.52.3. Channel Strategy
7.4.7. Australian Sports Tours
184.108.40.206. Product Portfolio
220.127.116.11. Profitability by Market Segments (Product/Channel/Region)
18.104.22.168. Sales Footprint
22.214.171.124. Strategy Overview
126.96.36.199.1. Marketing Strategy
188.8.131.52.2. Product Strategy
184.108.40.206.3. Channel Strategy
7.4.8. Cox and Kings
220.127.116.11. Product Portfolio
18.104.22.168. Profitability by Market Segments (Product/Channel/Region)
22.214.171.124. Sales Footprint
126.96.36.199. Strategy Overview
188.8.131.52.1. Marketing Strategy
184.108.40.206.2. Product Strategy
220.127.116.11.3. Channel Strategy
18.104.22.168. Product Portfolio
22.214.171.124. Profitability by Market Segments (Product/Channel/Region)
126.96.36.199. Sales Footprint
188.8.131.52. Strategy Overview
184.108.40.206.1. Marketing Strategy
220.127.116.11.2. Product Strategy
18.104.22.168.3. Channel Strategy
7.4.10. Kesari Tours
22.214.171.124. Product Portfolio
126.96.36.199. Profitability by Market Segments (Product/Channel/Region)
188.8.131.52. Sales Footprint
184.108.40.206. Strategy Overview
220.127.116.11.1. Marketing Strategy
18.104.22.168.2. Product Strategy
22.214.171.124.3. Channel Strategy
7.4.11. Mango Tours India
126.96.36.199. Product Portfolio
188.8.131.52. Profitability by Market Segments (Product/Channel/Region)
184.108.40.206. Sales Footprint
220.127.116.11. Strategy Overview
18.104.22.168.1. Marketing Strategy
22.214.171.124.2. Product Strategy
126.96.36.199.3. Channel Strategy
188.8.131.52. Product Portfolio
184.108.40.206. Profitability by Market Segments (Product/Channel/Region)
220.127.116.11. Sales Footprint
18.104.22.168. Strategy Overview
22.214.171.124.1. Marketing Strategy
126.96.36.199.2. Product Strategy
188.8.131.52.3. Channel Strategy
7.4.13. Others (As Per Request)
184.108.40.206. Product Portfolio
220.127.116.11. Profitability by Market Segments (Product/Channel/Region)
18.104.22.168. Sales Footprint
22.214.171.124. Strategy Overview
126.96.36.199.1. Marketing Strategy
188.8.131.52.2. Product Strategy
184.108.40.206.3. Channel Strategy
8. Assumptions and Acronyms Used
9. Research Methodology
List of Tables
List of Charts