Australia Non-Alcoholic Malt Beverages Market

Australia Non-Alcoholic Malt Beverages Market Outlook 2025 to 2035

The Australian Non-Alcoholic Malt Beverages market is estimated to be worth USD 88.7 million by 2025 and is projected to reach a value of USD 308.4 million by 2035, growing at a CAGR of 13.3% over the assessment period 2025 to 2035.

Metrics	Values
Industry Size in 2025	USD 88.7 million
Value in 2035	USD 308.4 million
Value-based CAGR from 2025 to 2035	13.3%

Australia refers to the share of malt-based drinks, also known as a malted drink that consists of beverages that are brewed as beer but the process of extracting or removing its alcohol content takes place. Being carbonated beverages, they often resemble beer drinking without the resultant intoxication that usually accompanies a beer drinker.

This, therefore, goes with the change in lifestyle preference among consumers hence, healthy consciousness and concern for low calorie, alcohol-free beverages have triggered this demand in the market.

The significance of this market is in the ability to satisfy a varied consumer base from people avoiding alcohol due to health or religious grounds up to the level of simple desires to enjoy refreshing drinks minus the adverse impacts associated with alcohol consumption. Increasing demand calls for even more innovation on the side of companies launching products that fulfill these emerging needs of consumers.

Semi-Annual Market Update for the Australia Non-Alcoholic Malt Beverages Market

The table below offers a detailed comparative assessment of the changes in the compound annual growth rate (CAGR) over six months for the base year (2024) and the current year (2025) specifically for the Australian Non-Alcoholic Malt Beverages market.

This semi-annual analysis highlights crucial shifts in market dynamics and outlines revenue realization patterns, providing stakeholders with a more precise understanding of the growth trajectory within the year. The first half of the year, H1, covers January to June, while the second half, H2, spans July to December.

H1 signifies the period from January to June, and H2 Signifies the period from July to December.

For the Australian market, the Non-Alcoholic Malt Beverages sector is predicted to grow at a CAGR of 12.8% during the first half of 2025, increasing to 13.8% in the second half of the same year. In 2024, the growth rate is anticipated to slightly decrease to 10.4% in H1 but is expected to rise to 11.3% in H2.

This pattern reveals a decrease of 20 basis points from the first half of 2024 to the first half of 2025, followed by an increase of 20 basis points in the second half of 2025 compared to the second half of 2024.

These numbers reflect the constantly changing nature of the Australian marketplace for non-alcoholic malt drinks, affected by dynamic shifts in consumer preference, new directions in regulatory regimes, and significant advances in the natural flavorings space.

This bi-annual report offers inputs valuable to organizations looking to transform their business models, fully realize prospective market growth, and fully understand the challenges and opportunities within this market. Understanding these trends will be very important for any company to remain competitive in this rapidly expanding market and reacting towards the changes in demand from an ever-growing consumer market.

Recent Developments

Date	Development/M&A Activity & Details
2023	Carlton & United Breweries (CUB) launched Asahi Super Dry 0.0%, Japan's number one beer, but this time as a non-alcoholic variant. This variant is brewed, just like the Japanese original way of brewing combined with excellent ingredients, and this excellent quality was also rewarded at the London World Alcohol-Free Awards 2023.
2023	Little Creatures launched its novel product i.e., non-alcoholic malt beer called Flying Low Ale, which is highly hoppy and fruity. Such a product gives an excellent flavor solution to the increased demand for no-alcohol versions. This is one of his strategic moves toward consolidating his brand's position and streamlining operations across Australia and New Zealand.

Key Industry Highlights of Australia Non-Alcoholic Malt Beverages Industry

Rise of Non-Alcoholic Malt Beverages in the Hospitality Industry

Non-alcoholic malt beverages are now appearing alongside traditional alcoholic options on menus, and most venues now offer them as alternatives for drivers, women in the final stages of pregnancy, or for just anyone that wants to have a refreshing drink without the after-effects of alcohol. This trend has a deep impact on the market because it creates a different channel for growth other than retail.

As consumers become more aware of the availability of the beverage through greater visibility and accessibility in public spaces, demand will increase sales volume. Moreover, the popularity of non-alcoholic malt beverages in bars and restaurants might act as a catalyst for further innovation as places of entertainment look at offering more diverse and premium options to keep pace with changing customer tastes.

The introduction of these drinks into social environments will minimize the stigma associated with non-alcoholic beverages over time, thereby making their consumption more mainstream and firmly establishing their position in the larger Australian beverage market.

Consumers Aware of Health Put an Emphasis on Useful Ingredients

An increasing proportion of Australian consumers view functional benefits within their beverages-which the scope of nonalcoholic malted beverages- to be highly beneficial. In keeping with health-gain perspectives of health-conscious Australian consumers, increasing proportions of those beverages are created with the incorporated added health attributes of vitamins and minerals, and more recently of probiotics as well as electrolytes.

This trend will positively impact the market by bringing in a more diverse range of consumers, who may not have considered non-alcoholic malt beverages before. Functional benefits are also going to drive product development because manufacturers are just beginning to experiment with including ingredients such as adaptogens, antioxidants, and low sugar alternatives.

An analysis of Australia Non-Alcoholic Malt Beverages Categories by Product Type and Flavor

% share of Individual categories by Product Type and Flavor in 2025

Malt-Based Soft Drinks: A Growing Consumer Preference for Unique and Refreshing Alternatives

Malt-based soft drinks have witnessed an impressive growth curve in Australia as the evolving needs of the consumer increase their demands for greater beverage variety. Not similar to any traditional soft drinks or alcohol beverages, malt-based drinks present a different flavor: maltiness in barley mixed with a refreshing taste that is typically light and almost bubbly. Such flavors find great acceptance with many consumers seeking a deviation from the ordinary sweetened soda drinks or alcohol drinks.

These are usually because of increasing interests of most of the individuals around the globe that tend to drink less or stay away from it altogether, with malt-based soft drinks emerging to be perfect beverages, with good satisfaction yet having no alcohol-inducing impact. This has therefore created a high demand, especially for those people who love the taste of beer but do not want to take it because it contains alcohol while health-conscious consumers need a refreshing beverage low on calories.

Plain /Original Non-Alcoholic Beverages: The Unwavering Appeal of Simplicity and Authenticity

The original/plain segment of the non-alcoholic beverage market remains strong in Australia as consumers increasingly seek authenticity, simplicity, and familiar flavors in a changing world. Consumers are getting increasingly conscious of what they put into their drinks. Such products are easy to enjoy in any type of setting as they do not require specific settings or expectations as flavored drinks may demand.

The core need for this is reliability, consistency of taste, and offering Australians a comfortable beverage that tastes refreshing and familiar. Refining these products, improving their taste profiles, and making even the simplest offers meet the quality standards will remain a priority.

Market Concentration and Competitive Landscape in the Australia Non-Alcoholic Malt Beverages ecosystem

Tier 1 participants in the Australian non-alcoholic malt beverages market are the market leader companies that dominate a larger share of the market and drive trends primarily due to their well-established brand presence, widespread distribution networks, and innovation. Often, these are global or national beverage sector leaders, which have heavily invested in their non-alcoholic offerings.

Tier 2 players in the Australian non-alcoholic malt beverages market have a strong presence but not yet on the same scale and reach as Tier 1 players. Companies usually focus on high-quality, distinctive products to serve the growing demand for craft-style and innovative non-alcoholic drinks. This is where their niche, premium offers with unique flavors will position them as the sought-after choice of the health-conscious and flavor-conscious consumer.

Tier 3 players represent the smaller, emerging brands in the Australian non-alcoholic malt beverages market. These companies focus on a particular consumer segment or product innovation and often operate regionally or within specific niche categories. Smaller brands are agile and respond fast to market changes, hence acting as innovative disruptors within the market.

2025 Market share of Australia Non-Alcoholic Malt Beverages manufacturers

Key Segmentation

By Product Type:

As per the product type segment, the market is segregated into malt beers, malt-based soft drinks, malt extracts, and others.

By Flavor:

As per the flavor segment, the market is segregated into original/plain, flavored, and herbal.

By Packaging Type:

As per the packaging type segment, the market is segregated into cans, bottles, pouches, and others.

By Distribution Channel:

As per the distribution channel segment, the market is segregated into B2B/HoReCa, and B2C (hypermarkets/supermarkets, convenience stores, online retail, and others).