The Australian Non-Alcoholic Malt Beverages market is estimated to be worth USD 88.7 million by 2025 and is projected to reach a value of USD 308.4 million by 2035, growing at a CAGR of 13.3% over the assessment period 2025 to 2035.
| Metrics | Values |
|---|---|
| Industry Size in 2025 | USD 88.7 million |
| Value in 2035 | USD 308.4 million |
| Value-based CAGR from 2025 to 2035 | 13.3% |
Australia refers to the share of malt-based drinks, also known as a malted drink that consists of beverages that are brewed as beer but the process of extracting or removing its alcohol content takes place. Being carbonated beverages, they often resemble beer drinking without the resultant intoxication that usually accompanies a beer drinker.
This, therefore, goes with the change in lifestyle preference among consumers hence, healthy consciousness and concern for low calorie, alcohol-free beverages have triggered this demand in the market.
The significance of this market is in the ability to satisfy a varied consumer base from people avoiding alcohol due to health or religious grounds up to the level of simple desires to enjoy refreshing drinks minus the adverse impacts associated with alcohol consumption. Increasing demand calls for even more innovation on the side of companies launching products that fulfill these emerging needs of consumers.
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The table below offers a detailed comparative assessment of the changes in the compound annual growth rate (CAGR) over six months for the base year (2024) and the current year (2025) specifically for the Australian Non-Alcoholic Malt Beverages market.
This semi-annual analysis highlights crucial shifts in market dynamics and outlines revenue realization patterns, providing stakeholders with a more precise understanding of the growth trajectory within the year. The first half of the year, H1, covers January to June, while the second half, H2, spans July to December.
H1 signifies the period from January to June, and H2 Signifies the period from July to December.
For the Australian market, the Non-Alcoholic Malt Beverages sector is predicted to grow at a CAGR of 12.8% during the first half of 2025, increasing to 13.8% in the second half of the same year. In 2024, the growth rate is anticipated to slightly decrease to 10.4% in H1 but is expected to rise to 11.3% in H2.
This pattern reveals a decrease of 20 basis points from the first half of 2024 to the first half of 2025, followed by an increase of 20 basis points in the second half of 2025 compared to the second half of 2024.
These numbers reflect the constantly changing nature of the Australian marketplace for non-alcoholic malt drinks, affected by dynamic shifts in consumer preference, new directions in regulatory regimes, and significant advances in the natural flavorings space.
This bi-annual report offers inputs valuable to organizations looking to transform their business models, fully realize prospective market growth, and fully understand the challenges and opportunities within this market. Understanding these trends will be very important for any company to remain competitive in this rapidly expanding market and reacting towards the changes in demand from an ever-growing consumer market.
| Date | Development/M&A Activity & Details |
|---|---|
| 2023 | Carlton & United Breweries (CUB) launched Asahi Super Dry 0.0%, Japan's number one beer, but this time as a non-alcoholic variant. This variant is brewed, just like the Japanese original way of brewing combined with excellent ingredients, and this excellent quality was also rewarded at the London World Alcohol-Free Awards 2023. |
| 2023 | Little Creatures launched its novel product i.e., non-alcoholic malt beer called Flying Low Ale, which is highly hoppy and fruity. Such a product gives an excellent flavor solution to the increased demand for no-alcohol versions. This is one of his strategic moves toward consolidating his brand's position and streamlining operations across Australia and New Zealand. |
Rise of Non-Alcoholic Malt Beverages in the Hospitality Industry
Non-alcoholic malt beverages are now appearing alongside traditional alcoholic options on menus, and most venues now offer them as alternatives for drivers, women in the final stages of pregnancy, or for just anyone that wants to have a refreshing drink without the after-effects of alcohol. This trend has a deep impact on the market because it creates a different channel for growth other than retail.
As consumers become more aware of the availability of the beverage through greater visibility and accessibility in public spaces, demand will increase sales volume. Moreover, the popularity of non-alcoholic malt beverages in bars and restaurants might act as a catalyst for further innovation as places of entertainment look at offering more diverse and premium options to keep pace with changing customer tastes.
The introduction of these drinks into social environments will minimize the stigma associated with non-alcoholic beverages over time, thereby making their consumption more mainstream and firmly establishing their position in the larger Australian beverage market.
Consumers Aware of Health Put an Emphasis on Useful Ingredients
An increasing proportion of Australian consumers view functional benefits within their beverages-which the scope of nonalcoholic malted beverages- to be highly beneficial. In keeping with health-gain perspectives of health-conscious Australian consumers, increasing proportions of those beverages are created with the incorporated added health attributes of vitamins and minerals, and more recently of probiotics as well as electrolytes.
This trend will positively impact the market by bringing in a more diverse range of consumers, who may not have considered non-alcoholic malt beverages before. Functional benefits are also going to drive product development because manufacturers are just beginning to experiment with including ingredients such as adaptogens, antioxidants, and low sugar alternatives.
% share of Individual categories by Product Type and Flavor in 2025
Malt-based soft drinks have witnessed an impressive growth curve in Australia as the evolving needs of the consumer increase their demands for greater beverage variety. Not similar to any traditional soft drinks or alcohol beverages, malt-based drinks present a different flavor: maltiness in barley mixed with a refreshing taste that is typically light and almost bubbly. Such flavors find great acceptance with many consumers seeking a deviation from the ordinary sweetened soda drinks or alcohol drinks.
These are usually because of increasing interests of most of the individuals around the globe that tend to drink less or stay away from it altogether, with malt-based soft drinks emerging to be perfect beverages, with good satisfaction yet having no alcohol-inducing impact. This has therefore created a high demand, especially for those people who love the taste of beer but do not want to take it because it contains alcohol while health-conscious consumers need a refreshing beverage low on calories.
The original/plain segment of the non-alcoholic beverage market remains strong in Australia as consumers increasingly seek authenticity, simplicity, and familiar flavors in a changing world. Consumers are getting increasingly conscious of what they put into their drinks. Such products are easy to enjoy in any type of setting as they do not require specific settings or expectations as flavored drinks may demand.
The core need for this is reliability, consistency of taste, and offering Australians a comfortable beverage that tastes refreshing and familiar. Refining these products, improving their taste profiles, and making even the simplest offers meet the quality standards will remain a priority.
Tier 1 participants in the Australian non-alcoholic malt beverages market are the market leader companies that dominate a larger share of the market and drive trends primarily due to their well-established brand presence, widespread distribution networks, and innovation. Often, these are global or national beverage sector leaders, which have heavily invested in their non-alcoholic offerings.
Tier 2 players in the Australian non-alcoholic malt beverages market have a strong presence but not yet on the same scale and reach as Tier 1 players. Companies usually focus on high-quality, distinctive products to serve the growing demand for craft-style and innovative non-alcoholic drinks. This is where their niche, premium offers with unique flavors will position them as the sought-after choice of the health-conscious and flavor-conscious consumer.
Tier 3 players represent the smaller, emerging brands in the Australian non-alcoholic malt beverages market. These companies focus on a particular consumer segment or product innovation and often operate regionally or within specific niche categories. Smaller brands are agile and respond fast to market changes, hence acting as innovative disruptors within the market.
2025 Market share of Australia Non-Alcoholic Malt Beverages manufacturers
By 2025, the Australian Non-Alcoholic Malt Beverages market is expected to grow at a CAGR of 13.3%.
By 2035, the sales value of the Australian Non-Alcoholic Malt Beverages industry is expected to reach USD 308.4 million.
Key factors propelling the Australian Non-Alcoholic Malt Beverages market include growing popularity of "social drinking" without the intoxication, changing consumer perception of alcohol-free beverages as trendy, integration of functional ingredients for health-focused offerings, and emergence of alternative malt-based beverages with unique ingredients.
Prominent players in Australia Non-Alcoholic Malt Beverages manufacturing include Carlton & United Breweries, Asahi Beverages Australia, Coca-Cola Amatil, PepsiCo, Inc., Coopers Brewery, Little Creatures Brewing, Stone & Wood Brewing, Mountain Goat Beer, 4 Pines Brewing Company, and Young & Jackson, among others. These companies are noted for their innovation, extensive product portfolios, and strategic market positioning.
As per the product type segment, the market is segregated into malt beers, malt-based soft drinks, malt extracts, and others.
As per the flavor segment, the market is segregated into original/plain, flavored, and herbal.
As per the packaging type segment, the market is segregated into cans, bottles, pouches, and others.
As per the distribution channel segment, the market is segregated into B2B/HoReCa, and B2C (hypermarkets/supermarkets, convenience stores, online retail, and others).
Australia Non-Alcoholic Malt Beverages Market
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