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Jordan Faith-based Tourism Market

Get Exclusive Insights on Jordan’s Culturally Rich Heritage for Religious Tourism

Jordan Faith-Based Tourism Market by Type, Booking Channel, Tourist Type, Tour Type, Consumer Orientation, Age Group & Region - Forecast 2022-2032

Jordan Faith-Based Tourism Market Outlook (2022-2032)

[300 Pages Report] As per newly released data by Future Market Insights (FMI), the Jordan faith-based tourism market is projected to total US$ 155 Mn in 2022, expanding at a CAGR of 15.3% over the assessment period. The share of the Jordan faith-based tourism market is 2-5% in the global faith-based tourism market.

Attribute

Key Insights

Jordan Faith-Based Tourism Market Estimated Size (2022)

US$ 155 Mn

Value-based CAGR (2022-2032)

15.3%

Top Players Share in 2021

4-7%

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2017-2021 Jordan Faith-Based Tourism Market Outlook Compared to 2022-2032 Forecast

Demand in the Jordan faith-based tourism market is forecast to increase at a 15.3% CAGR over the assessment period, in comparison to the 15% CAGR registered between 2017-2021.

Tourism is crucially significant to the economy in Jordan. The country's natural beauty is enhanced by its numerous stunning deserts, bright weather, and vast bio-diversity. Furthermore, Jordan's distinct and diversified culture, as shown in its people, food, and way of life, attracts a large number of visitors.

Will Rapid Growth of Online Social Media Influence Sales?

“Travel Bloggers are Promoting Jordan as a Pilgrim Tourist Destination”

Jordan is a contemporary country with dozens of cultures and historical and architectural sites which visitors may tour with their families. The country has some of the most beautiful sites in the world, such as theatres, valleys, hills, mountains, and museums. These cultural legacies have also had an influence on religious individuals. Social media networks are also palying a critical role in promoting information and providing details regarding specific locations.

Social networking sites such as Facebook, Twitter, and Instagram, for example, have allowed people to connect and bridge gaps between friends and family, given content creators the ability to propagate information, and expanded the reach of promotional marketing through online adverts.

According to the findings of the study, social media has a significant influence on Jordan tourism, particularly religious tourism. The country accepts all religions, and those who are inspired by cultural views can visit the location because of the influence of social media.

Approximately 85 percent of Jordanian visitors come for cultural and history tourism. Petra, Wadi Rum, the Dead Sea, the Baptism Site, and Amman are the key locations for this activity. According to the World Tourism Organization, roughly 330 million people visit the world's major religious sites each year. Jordan is the principal location of Jesus Christ's Baptism Site, as well as Mount Nebo, Um Qais, Madaba, Pella, and Makower.

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What Will be the Jordan Faith-based Tourism Market Outlook?

Government Initiatives Expected to Boost the Faith-Based Tourism Market in Jordan

Tourism, which accounts for 19.4 percent of Jordan's GDP, is helping to improve economic stability. The country has become a wealthy destination with a diverse range of tourist attractions, including the Dead Sea, the lowest point on Earth, the Baptist site, and the Wadi Rum desert.

Jordan's government recognizes the value of tourism to the country's economy and growth. It is actively adopting steps and implementing new laws and programs to make trips more comfortable and convenient, as well as to attract more visitors to Jordan.

The government has highlighted changes that can serve as important enablers/strategic goals for the growth of the faith-based tourism business. This covers improvements such as improving tourist access to Jordan, including e-visas, reviewing banned nations, and so on. The tourist consumer experience has been improved. Increased government funding/grants for the Ministry of Tourism and Antiquities, Jordan Tourism Board, Department of Antiques, and others.

Category-wise Insights

Which Tourist Type is Driving the Jordan Faith-Based Tourism Market?

International Tourists are More Interested in Exploring Heritage Sites in Jordan”

International travelers or foreign tourist hold the largest share in the market. According to Jordan Investment Commission, foreign visitors represent 92% of the total tourism contribution to GDP which is roughly around US$ 4.76 billion.

Who are the Leading Travelers Based on Age Group?

“Faith-based Tourism is Popular Among Middle-aged Individuals"

In terms of age group, the 36-45 age group has the most visits compared to the other age groups. Travelers within this age group are interested in visiting various art, culture, traditions, and architecture sites.

Which Travel Type is More Preferred?

"Demand for Packaged Tours to Remain High”

Tourists like packages because tour operators provide a wide range of different offers and customization. Booking tour packages helps tourists to travel with peace of mind, without having to worry about preparing. The most significant advantage of package tours is their low cost. Apart from option of airlines, the price of the tour has been established at a fair level because all transportation, admission fees to numerous attractions, lodging, meals are included and hotel grades.

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Competitive Landscape

The prominent players in the faith-based tourism market are adopting various strategies to gain competitive advantage. Players are investing in mergers and acquisitions, as well as partnership with government agencies to promote heritage tours in Jordan. Companies are focusing on product development as well as specialized categories. For instance, Jordan Private Tour introduced two days’ tour packages in 2021.

Apart from key companies in the Jordan faith-based tourism market, many entrants are aiming to gain a competitive edge. They are launching cost-effective services for individuals to improve their travelling experience, thereby fueling the overall tourism sector in Jordan. In February 2021, the Jordan Tourism Board (JTB) signed Memorandum of Understanding with Venture X to from a strategic partnership for launching a tourism dedicated start-up venture, which will eventually create opportunities for growth in the market.

Scope of Report     

Attribute

Details

Estimated Market Size (2022)

US$ 155 Mn

Value-based CAGR (2022-2032)

15.3%

Top Players Market Share (2021)

4-7%

Forecast Period

2022-2032

Historical Data Available for

2017-2021

Market Analysis

US$ Million for Value

Key Region Covered

MEA

Key Countries Covered

Jordan

Key Segments Covered

Tourism Type, Booking Channel, Tourist Type, Tour Type, Age, Group and Region.

Key Companies Profiled

  • Jordan Select Tours
  • Sherazade Travel & Tourism Jordan
  • Jordan Society of Tour Travel Agents
  • Zaid Tours and Travel
  • Jordan Private Tours and Travel
  • Platinum Travel
  • UTA Jordan
  • Jordan Society of Tourism & Travel Agents (JSTA)
  • Nebo Tours
  • Jordan Tours & Travel/ Amman
  • Petra Travel & Tourism Co
  • Jordan Direct Tours
  • Dakkak Tours International
  • Green Meadows Travel & Tourism
  • AI Tahad Travel & Tours

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Jordan Faith-Based Tourism Market by Category

Tourism Type:

  • Day Trips & Local Gateways
  • Museums
  • Pilgrimages
  • Religious and Heritage Tours
  • Others

Booking Channel:

  • Phone Booking
  • Online Booking
  • In-Person Booking

Tourist Type:

  • Domestic
  • International

Age Group:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 66-75 Years

Consumer Orientation:

  • Men
  • Women
  • Children

Tour Type:

  • Independent Travellers
  • Tour Groups
  • Package Travellers

Frequently Asked Questions

The Jordan faith-based tourism market is expected to reach a valuation of US$ 155 Mn in 2022.

The growing popularity of diving places, new tour launches, customized tours, etc. are the key trends driving sales in the market.

Leading players operating in the Jordan faith-based tourism market are Jordan Select Tours, Sherazade Travel & Tourism Jordan, Jordan Society of Tourism & travel Agents, Zaid Tours and Travel, Jordan Private Tours and Travel, Platinum Travel, UTA Jordan, Jordan Society of Tourism & Travel Agents (JSTA), Nebo Tours, Jordan Tours & Travel/ Amman, Petra Travel & Tourism Co, Jordan Direct Tours, Dakkak Tours International, Green Meadows Travel & Tourism, AI Tahad Travel & Tours among others.

Leading players in the Jordan faith-based tourism market are estimated to account for approximately 4-7% of the total market share.

The Jordan faith-based tourism market grew at a 15% CAGR between 2017 and 2021.

Table of Content

1. Executive Summary

    1.1. Jordan Faith-Based Tourism Market Outlook

        1.1.1. Who Is Travelling?

        1.1.2. How Much Do They Spend?

        1.1.3. Direct Contribution of Tourism To GDP

        1.1.4. Direct Contribution of Tourism To Employment

    1.2. Faith-Based Tourism Evolution Analysis

    1.3. FMI Analysis and Recommendations

2. Market Introduction

        2.1. Total Spending (US$ Mn) and Forecast (2022-2032)

        2.2. Number of Tourists (Mn) and Forecast (2022-2032)

        2.3. Total Spending Y-o-Y Growth Projections (2022-2032)

        2.4. Number of Tourists Y-o-Y Growth Projections

3. Jordan Faith-Based Tourism Industry Analysis

    3.1. Faith-Based Tourism Industry Overview

        3.1.1. Faith-Based Tourism Industry Contribution to Jordan’s GDP

        3.1.2. Faith-Based Tourism Sector Contribution to India’s Overall Employment

        3.1.3. Impact of Covid-19

        3.1.4. Others

4. Jordan Faith-Based Tourism Market Dynamics

    4.1. Market Drivers & Opportunities

        4.1.1. Rapid Growth of Infrastructure Boosting the Growth in the Market

        4.1.2. Aggressively Growing Government Initiatives to Promote Tourism Industry

        4.1.3. Driving Factors Like International Accreditation and Presence of Top Surgeons Propel the Market Forward

        4.1.4. Others (during course study)

5. Market Background

    5.1. Macro-Economic Factors

        5.1.1. Jordan GDP Growth Outlook

        5.1.2. Jordan Industry Value Added

        5.1.3. Consumer Spending Outlook

        5.1.4. Jordan Direct contribution of Faith-Based Tourism to GDP

        5.1.5. Internet Penetration Rates

        5.1.6. Capital Investment in Faith-Based Tourism

    5.2. Forecast Factors - Relevance & Impact

6. Categorizing of Jordan Faith-Based Tourism Market, 2021

    6.1. Introduction/ Key Findings

    6.2. Current Market Analysis by Tourism Type

        6.2.1. Day Trips & Local Gateways

        6.2.2. Museums

        6.2.3. Pilgrimages

        6.2.4. Religious and Heritage Tours

        6.2.5. Others

    6.3. Current Market Analysis by Tourist Type

        6.3.1. Domestic

        6.3.2. Internationals

    6.4. Current Market Analysis by Tour Type

        6.4.1. Independent Traveller

        6.4.2. Tour Group

        6.4.3. Package Traveller

    6.5. Current Market Analysis by Consumer Orientation

        6.5.1. Men

        6.5.2. Women

        6.5.3. Children

    6.6. Current Market Analysis by Age Group

        6.6.1. 15-25 Years

        6.6.2. 26-35 Years

        6.6.3. 36-45 Years

        6.6.4. 46-55 Years

        6.6.5. 66-75 Years

    6.7. Current Market Analysis by Booking Channel

        6.7.1. Phone Booking

        6.7.2. Online Booking

        6.7.3. In-Person Booking

7. Social Media Sentimental Analysis

    7.1. Social Media Platforms Preferred

            7.1.1.1. Facebook

            7.1.1.2. YouTube

            7.1.1.3. Instagram

            7.1.1.4. Twitter

            7.1.1.5. LinkedIn

            7.1.1.6. Pinterest

            7.1.1.7. Google+

            7.1.1.8. Others

    7.2. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions

    7.3. Trending #Hashtags

    7.4. Social Media Platform Mentions (% of Total Mentions)

    7.5. Region-Wise Social Media Mentions (% of Total Mentions)

    7.6. Trending Subject Titles

8. Competition Analysis

    8.1. Competition Dashboard

    8.2. Pricing Analysis by Competition

    8.3. Competition Benchmarking

    8.4. Competition Deep Dive

        8.4.1. Jordan Travel KK

            8.4.1.1. Overview

            8.4.1.2. Product Portfolio

            8.4.1.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.1.4. Sales Footprint

            8.4.1.5. Strategy Overview

                8.4.1.5.1. Marketing Strategy

                8.4.1.5.2. Product Strategy

                8.4.1.5.3. Channel Strategy

        8.4.2. Jordan Select Tours

            8.4.2.1. Overview

            8.4.2.2. Product Portfolio

            8.4.2.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.2.4. Sales Footprint

            8.4.2.5. Strategy Overview

                8.4.2.5.1. Marketing Strategy

                8.4.2.5.2. Product Strategy

                8.4.2.5.3. Channel Strategy

        8.4.3. Sherazade Travel & Tourism Jordan

            8.4.3.1. Overview

            8.4.3.2. Product Portfolio

            8.4.3.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.3.4. Sales Footprint

            8.4.3.5. Strategy Overview

                8.4.3.5.1. Marketing Strategy

                8.4.3.5.2. Product Strategy

                8.4.3.5.3. Channel Strategy

        8.4.4. Jordan Society of Tour Travel Agents

            8.4.4.1. Overview

            8.4.4.2. Product Portfolio

            8.4.4.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.4.4. Sales Footprint

            8.4.4.5. Strategy Overview

                8.4.4.5.1. Marketing Strategy

                8.4.4.5.2. Product Strategy

                8.4.4.5.3. Channel Strategy

        8.4.5. Zaid Tours and Travel

            8.4.5.1. Overview

            8.4.5.2. Product Portfolio

            8.4.5.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.5.4. Sales Footprint

            8.4.5.5. Strategy Overview

                8.4.5.5.1. Marketing Strategy

                8.4.5.5.2. Product Strategy

                8.4.5.5.3. Channel Strategy

        8.4.6. Jordan Private Tours and Travel

            8.4.6.1. Overview

            8.4.6.2. Product Portfolio

            8.4.6.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.6.4. Sales Footprint

            8.4.6.5. Strategy Overview

                8.4.6.5.1. Marketing Strategy

                8.4.6.5.2. Product Strategy

                8.4.6.5.3. Channel Strategy

        8.4.7. Platinum Travel

            8.4.7.1. Overview

            8.4.7.2. Product Portfolio

            8.4.7.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.7.4. Sales Footprint

            8.4.7.5. Strategy Overview

                8.4.7.5.1. Marketing Strategy

                8.4.7.5.2. Product Strategy

                8.4.7.5.3. Channel Strategy

        8.4.8. UTA Jordan

            8.4.8.1. Overview

            8.4.8.2. Product Portfolio

            8.4.8.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.8.4. Sales Footprint

            8.4.8.5. Strategy Overview

                8.4.8.5.1. Marketing Strategy

                8.4.8.5.2. Product Strategy

                8.4.8.5.3. Channel Strategy

        8.4.9. Jordan Society of Tourism & Travel Agents (JSTA)

            8.4.9.1. Overview

            8.4.9.2. Product Portfolio

            8.4.9.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.9.4. Sales Footprint

            8.4.9.5. Strategy Overview

                8.4.9.5.1. Marketing Strategy

                8.4.9.5.2. Product Strategy

                8.4.9.5.3. Channel Strategy

        8.4.10. Nebo Tours

            8.4.10.1. Overview

            8.4.10.2. Product Portfolio

            8.4.10.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.10.4. Sales Footprint

            8.4.10.5. Strategy Overview

                8.4.10.5.1. Marketing Strategy

                8.4.10.5.2. Product Strategy

                8.4.10.5.3. Channel Strategy

        8.4.11. Jordan Tours & Travel/ Amman

            8.4.11.1. Overview

            8.4.11.2. Product Portfolio

            8.4.11.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.11.4. Sales Footprint

            8.4.11.5. Strategy Overview

                8.4.11.5.1. Marketing Strategy

                8.4.11.5.2. Product Strategy

                8.4.11.5.3. Channel Strategy

        8.4.12. Petra Travel & Tourism Co

            8.4.12.1. Overview

            8.4.12.2. Product Portfolio

            8.4.12.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.12.4. Sales Footprint

            8.4.12.5. Strategy Overview

                8.4.12.5.1. Marketing Strategy

                8.4.12.5.2. Product Strategy

                8.4.12.5.3. Channel Strategy

        8.4.13. Jordan Direct Tours

            8.4.13.1. Overview

            8.4.13.2. Product Portfolio

            8.4.13.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.13.4. Sales Footprint

            8.4.13.5. Strategy Overview

                8.4.13.5.1. Marketing Strategy

                8.4.13.5.2. Product Strategy

                8.4.13.5.3. Channel Strategy

        8.4.14. Dakkak Tours International

            8.4.14.1. Overview

            8.4.14.2. Product Portfolio

            8.4.14.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.14.4. Sales Footprint

            8.4.14.5. Strategy Overview

                8.4.14.5.1. Marketing Strategy

                8.4.14.5.2. Product Strategy

                8.4.14.5.3. Channel Strategy

        8.4.15. Green Meadows Travel & Tourism

            8.4.15.1. Overview

            8.4.15.2. Product Portfolio

            8.4.15.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.15.4. Sales Footprint

            8.4.15.5. Strategy Overview

                8.4.15.5.1. Marketing Strategy

                8.4.15.5.2. Product Strategy

                8.4.15.5.3. Channel Strategy

        8.4.16. AI Tahad Travel & Tours

            8.4.16.1. Overview

            8.4.16.2. Product Portfolio

            8.4.16.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.16.4. Sales Footprint

            8.4.16.5. Strategy Overview

                8.4.16.5.1. Marketing Strategy

                8.4.16.5.2. Product Strategy

                8.4.16.5.3. Channel Strategy

        8.4.17. Others

9. Assumptions and Acronyms Used

10. Research Methodology

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Jordan Faith-based Tourism Market