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Jordan Faith-based Tourism Market Outlook (2023 to 2033)

The Jordan faith-based tourism market is expected to increase from US$ 179.03 billion in 2023 to US$ 756.37 billion by 2033, at a 15.5% CAGR from 2023 to 2033.

The Travel and Tourism Sector Benefits from Faith-based Tourism

The religious sector has drawn sizable visitors to tourist destinations such as shrines and deity residences. Over time, the concept has evolved into spiritual tourism, in which visiting religious believers are treated as tourists to sell their visit as a holiday in addition to satisfying their religious objections.

Faith-based tourism is predicted to expand the travel sector in the United States. The Roman Catholic Church has successfully implemented pilgrimage traditions in the country, resulting in the establishment of several pilgrimage sites complete with precious relics of martyrs, miracles and healing stories, Marian apparitions, and patron saints.

The growing desire among tourists to see undisturbed heritage sites around the world is likely to boost the market over the forecast period. Consumers are increasingly drawn to religious and heritage places for a variety of reasons, including an opportunity to reflect on their beliefs and better understand and respect religion.

Travel Bloggers are Promoting Jordan as a Pilgrim Tourist Destination

Jordan is a contemporary country with dozens of cultures and historical and architectural sites, which visitors may tour with their families. The country has some of the most beautiful sites in the world, such as theatres, valleys, hills, mountains, and museums. These cultural legacies have also influenced religious individuals. Social media networks are also playing a critical role in promoting information and providing details regarding specific locations.

Social networking sites such as Facebook, Twitter, and Instagram, for example, have allowed people to connect and bridge gaps between friends and family, given content creators the ability to propagate information, and expanded the reach of promotional marketing through online adverts.

According to the findings of the study, social media has a significant influence on Jordan tourism, particularly religious tourism. The country accepts all religions, and those who are inspired by cultural views can visit the location because of the influence of social media.

Around 85% of Jordanian visitors come for cultural and historical tourism. Petra, Wadi Rum, the Dead Sea, the Baptism Site, and Amman are the key locations for this activity. According to the World Tourism Organization, roughly 330 million people visit the world's prominent religious sites each year. Jordan is the principal location of Jesus Christ's Baptism Site, as well as Mount Nebo, Um Qais, Madaba, Pella, and Makower.

Report Attribute Details
Market Value (2023) US$ 179.03 billion
Market Anticipated Value (2033) US$ 756.37 billion
Market Growth Rate (2023 to 2033) 15.5% CAGR

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2017 to 2022 Jordan Faith-Based Tourism Market Outlook Compared to 2023 to 2033 Forecast

Demand in the Jordan faith-based tourism market is forecasted to expand at a 15.3% CAGR over the assessment period, in comparison to the 15% CAGR registered between 2017 and 2022. Tourism is crucially significant to the economy in Jordan. The country's natural beauty is enhanced by its numerous stunning deserts, bright weather, and vast biodiversity. Furthermore, Jordan's distinct and diversified culture, as is shown in its people, food, and way of life, attracts many visitors.

Historical CAGR (2017 to 2022) 15%
Forecast CAGR (2023 to 2033) 15.5%
  • Short Term (2023 to 2026): Religious tourism is becoming increasingly significant to governments worldwide, not only as a source of revenue but also as a tool for promoting social harmony.
  • Medium Term (2026 to 2029): Domestic tourism is assisting in the recovery of several localities, albeit to a limited extent in most cases.
  • Long Term (2029 to 2033): Religious or faith-based tourism has recently evolved to embrace a much wider market segment.

As per the FMI analysts, a valuation of US$ 756.37 billion by 2033 end is estimated for the market.

Year Market Value
2016 US$ 21.82 million
2021 US$ 931 billion
2022 US$ 155 billion
2023 US$ 179.03 billion
2033 US$ 756.37 billion

Comparative Analysis of Adjacent Markets

Jordan Faith-based Tourism Market:

Differentiating Aspects Jordan Faith-based Tourism Market
Anticipated CAGR (2023 to 2033) 15.5%
Market Valuation (2023) US$ 179.03 billion
Growth Factors The growing popularity of diving places, new tour launches, customized tours, etc. are the key trends driving sales in the market.
Future Opportunities Most of the places in the world are becoming huge in tourism.
Market Trends Many tourism availabilities are there to travel is one of the trends.

India Faith-based Tourism Market:

Differentiating Aspects India Faith-based Tourism Market
Anticipated CAGR (2023 to 2033) 13.2%
Market Valuation (2023) US$ 1,021.06 billion
Growth Factors Increasing mergers and acquisitions are boosting the market.
Future Opportunities Millions of pilgrims visit pilgrimage sites across India each year
Market Trends An increase in the number of travel bloggers has impacted the positive surge of India.

Japan Faith-based Tourism Market:

Differentiating Aspects Japan Faith-based Tourism Market
Anticipated CAGR (2023 to 2033) 10.5%
Market Valuation (2023) US$ 494.83 billion
Growth Factors Rising demand for digital transformation across the tourism sector in Japan is likely to fuel growth.
Future Opportunities The country’s extraordinary natural beauty is enhanced by its culture, weather, religious sites, etc.
Market Trends Incorporation into the religious tourism sector by utilizing cutting-edge to innovate products, services, and business models.
Ronak Shah
Ronak Shah

Principal Consultant

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Country Insights

What is the Future Growth Outlook of the Jordan Faith-based Tourism Market?

Government Initiatives Expected to Boost the Faith-based Tourism Market in Jordan

Tourism, which accounts for 19.4 percent of Jordan's GDP, is helping to improve economic stability. The country has become a wealthy destination with a diverse range of tourist attractions, including the Dead Sea, the lowest point on Earth, the Baptist site, and the Wadi Rum desert.

Jordan's government recognizes the value of tourism to the country's economy and growth. It is actively adopting steps and implementing new laws and programs to make trips more comfortable and convenient, as well as to attract more visitors to Jordan.

The government has highlighted changes that can serve as important enablers/strategic goals for the growth of the faith-based tourism business. This covers improvements such as improving tourist access to Jordan, including e-visas, reviewing banned nations, and so on. The tourist consumer experience has been improved. There is an increase in government funding/grants for the Ministry of Tourism and Antiquities, Jordan Tourism Board, Department of Antiques, and others.

Category-wise Insights

Which Tourist Type is driving the Jordan Faith-Based Tourism Market?

International Tourists are More Interested in Exploring Heritage Sites in Jordan

International travelers or foreign tourists hold a larger share of the market. According to Jordan Investment Commission, foreign visitors represent 92% of the total tourism contribution to GDP which is roughly around US$ 4.76 billion.

Who are the Leading Travelers Based on Age Group?

Faith-based Tourism is Popular among Middle-aged Individuals

In terms of age group, the 36-45 age group has the most visits compared to other age groups. Travelers within this age group are interested in visiting various art, culture, traditions, and architecture sites.

Which Travel Type is More Preferred?

Demand for Packaged Tours to Remain High

Tourists like packages because tour operators provide a wide range of different offers and customization. Booking tour packages helps tourists to travel with peace of mind, without having to worry about preparing. The most significant advantage of package tours is their low cost. Apart from the option of airlines, the price of the tour has been established at a fair level because all transportation, admission fees to numerous attractions, lodging, and meals are included, as hotel grades.

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Competitive Landscape

The prominent players in the faith-based tourism market are adopting various strategies to gain a competitive advantage. Players are investing in mergers and acquisitions, as well as a partnership with government agencies to promote heritage tours in Jordan. Companies are focusing on product development as well as specialized categories. For instance, Jordan Private Tour introduced two days tour packages in 2021.

Apart from key companies in the Jordan faith-based tourism market, many entrants are aiming to gain a competitive edge. They are launching cost-effective services for individuals to improve their traveling experience, thereby fuelling the overall tourism sector in Jordan. In February 2021, the Jordan Tourism Board (JTB) signed a Memorandum of Understanding with Venture X to form a strategic partnership for launching a tourism-dedicated start-up venture, which is likely to eventually create opportunities for growth in the market.

Key Players in the Market

  • Jordan Select Tours
  • Sherazade Travel & Tourism Jordan
  • Jordan Society of Tour Travel Agents
  • Zaid Tours and Travel
  • Jordan Private Tours and Travel
  • Platinum Travel
  • UTA Jordan
  • Jordan Society of Tourism & Travel Agents (JSTA)
  • Nebo Tours
  • Jordan Tours & Travel/ Amman
  • Petra Travel & Tourism Co
  • Jordan Direct Tours
  • Dakkak Tours International
  • Green Meadows Travel & Tourism
  • AI Tahad Travel & Tours

Scope of Report

Attribute Details
Market Size Value in 2023 US$ 179.03 billion
Market Size Value in 2033 US$ 756.37 billion
Market Analysis US$ billion for Value
Key Region Covered
  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • The Middle East & Africa
Key Segments
  • Tourism Type
  • Booking Channel
  • Tourist Type
  • Age Group
  • Consumer Orientation
  • Tour Type
Key Companies Profiled
  • Jordan Select Tours
  • Sherazade Travel & Tourism Jordan
  • Jordan Society of Tour Travel Agents
  • Zaid Tours and Travel
  • Jordan Private Tours and Travel
  • Platinum Travel
  • UTA Jordan
  • Jordan Society of Tourism & Travel Agents (JSTA)
  • Nebo Tours
  • Jordan Tours & Travel/ Amman
  • Petra Travel & Tourism Co
  • Jordan Direct Tours
  • Dakkak Tours International
  • Green Meadows Travel & Tourism
  • AI Tahad Travel & Tours
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Market Segmentation by Category

Tourism Type:

  • Day Trips & Local Gateways
  • Museums
  • Pilgrimages
  • Religious and Heritage Tours
  • Others

Booking Channel:

  • Phone Booking
  • Online Booking
  • In-person Booking

Tourist Type:

  • Domestic
  • International

Age Group:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 66-75 Years

Consumer Orientation:

  • Men
  • Women
  • Children

Tour Type:

  • Independent Travelers
  • Tour Groups
  • Package Travelers

Region

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • The Middle East & Africa

Frequently Asked Questions

What is the Growth Forecast for Jordan Faith-based Tourism Market?

The market is expected to register a CAGR for of 15.5% through 2033.

What Tourism Type is Expanding the Jordan Faith-based Tourism Market?

International tourists are more interested in exploring heritage sites.

What is the Projected Size of the Global Jordan Faith-based Tourism Market by 2033?

The global market size is expected to reach US$ 756.37 billion by 2033.

How Key Players are Enhancing the Jordan Faith-based Tourism Market?

Key players are promoting Jordan as a destination for religious tourism.

Which Travel Type is Widely Preferred in the Jordan Faith-based Tourism Market?

Demand for packaged tours are remain prominent among tourists.

Table of Content

1. Executive Summary | Jordan Faith Based Tourism Market

    1.1. Jordan Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Tourism Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Tourism Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Tourism Type, 2023 to 2033

        5.3.1. Day Trips & Local Gateways

        5.3.2. Museums

        5.3.3. Pilgrimages

        5.3.4. Religious and Heritage Tours

        5.3.5. Others

    5.4. Y-o-Y Growth Trend Analysis By Tourism Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Tourism Type, 2023 to 2033

6. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Tourist Type

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Tourist Type, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Tourist Type, 2023 to 2033

        6.3.1. Domestic

        6.3.2. International

    6.4. Y-o-Y Growth Trend Analysis By Tourist Type, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Tourist Type, 2023 to 2033

7. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Tour Type

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) Analysis By Tour Type , 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Tour Type , 2023 to 2033

        7.3.1. Independent Traveller

        7.3.2. Tour Group

        7.3.3. Package Traveller

    7.4. Y-o-Y Growth Trend Analysis By Tour Type , 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Tour Type , 2023 to 2033

8. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Consumer Orientation

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) Analysis By Consumer Orientation, 2018 to 2022

    8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Consumer Orientation, 2023 to 2033

        8.3.1. Men

        8.3.2. Women

        8.3.3. Children

    8.4. Y-o-Y Growth Trend Analysis By Consumer Orientation, 2018 to 2022

    8.5. Absolute $ Opportunity Analysis By Consumer Orientation, 2023 to 2033

9. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Age Group

    9.1. Introduction / Key Findings

    9.2. Historical Market Size Value (US$ Million) Analysis By Age Group, 2018 to 2022

    9.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Age Group, 2023 to 2033

        9.3.1. 15 - 25 Years

        9.3.2. 26 - 35 Years

        9.3.3. 36 - 45 Years

        9.3.4. 46 - 55 Years

        9.3.5. 56 - 75 Years

    9.4. Y-o-Y Growth Trend Analysis By Age Group, 2018 to 2022

    9.5. Absolute $ Opportunity Analysis By Age Group, 2023 to 2033

10. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Booking Channel

    10.1. Introduction / Key Findings

    10.2. Historical Market Size Value (US$ Million) Analysis By Booking Channel, 2018 to 2022

    10.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Booking Channel, 2023 to 2033

        10.3.1. Phone Booking

        10.3.2. Online Booking

        10.3.3. In-Person Booking

    10.4. Y-o-Y Growth Trend Analysis By Booking Channel, 2018 to 2022

    10.5. Absolute $ Opportunity Analysis By Booking Channel, 2023 to 2033

11. Market Structure Analysis

    11.1. Competition Dashboard

    11.2. Competition Benchmarking

    11.3. Market Share Analysis of Top Players

        11.3.1. By Tourism Type

        11.3.2. By Tourist Type

        11.3.3. By Tour Type

        11.3.4. By Consumer Orientation

        11.3.5. By Age Group

        11.3.6. By Booking Channel

12. Competition Analysis

    12.1. Competition Deep Dive

        12.1.1. Jordan Group

            12.1.1.1. Overview

            12.1.1.2. Product Portfolio

            12.1.1.3. Profitability by Market Segments

            12.1.1.4. Sales Footprint

            12.1.1.5. Strategy Overview

                12.1.1.5.1. Marketing Strategy

        12.1.2. Jordan Select Tours

            12.1.2.1. Overview

            12.1.2.2. Product Portfolio

            12.1.2.3. Profitability by Market Segments

            12.1.2.4. Sales Footprint

            12.1.2.5. Strategy Overview

                12.1.2.5.1. Marketing Strategy

        12.1.3. Sherazade Travel & Tourism Jordan

            12.1.3.1. Overview

            12.1.3.2. Product Portfolio

            12.1.3.3. Profitability by Market Segments

            12.1.3.4. Sales Footprint

            12.1.3.5. Strategy Overview

                12.1.3.5.1. Marketing Strategy

        12.1.4. Jordan Society of Tourism & Travel Agents

            12.1.4.1. Overview

            12.1.4.2. Product Portfolio

            12.1.4.3. Profitability by Market Segments

            12.1.4.4. Sales Footprint

            12.1.4.5. Strategy Overview

                12.1.4.5.1. Marketing Strategy

        12.1.5. Zaid Tours and Travel

            12.1.5.1. Overview

            12.1.5.2. Product Portfolio

            12.1.5.3. Profitability by Market Segments

            12.1.5.4. Sales Footprint

            12.1.5.5. Strategy Overview

                12.1.5.5.1. Marketing Strategy

        12.1.6. Jordan Private Tours and Travel

            12.1.6.1. Overview

            12.1.6.2. Product Portfolio

            12.1.6.3. Profitability by Market Segments

            12.1.6.4. Sales Footprint

            12.1.6.5. Strategy Overview

                12.1.6.5.1. Marketing Strategy

        12.1.7. Platinum Travel

            12.1.7.1. Overview

            12.1.7.2. Product Portfolio

            12.1.7.3. Profitability by Market Segments

            12.1.7.4. Sales Footprint

            12.1.7.5. Strategy Overview

                12.1.7.5.1. Marketing Strategy

        12.1.8. UTA Jordan

            12.1.8.1. Overview

            12.1.8.2. Product Portfolio

            12.1.8.3. Profitability by Market Segments

            12.1.8.4. Sales Footprint

            12.1.8.5. Strategy Overview

                12.1.8.5.1. Marketing Strategy

        12.1.9. Nebo Tours

            12.1.9.1. Overview

            12.1.9.2. Product Portfolio

            12.1.9.3. Profitability by Market Segments

            12.1.9.4. Sales Footprint

            12.1.9.5. Strategy Overview

                12.1.9.5.1. Marketing Strategy

        12.1.10. Petra Travel & Tourism Co

            12.1.10.1. Overview

            12.1.10.2. Product Portfolio

            12.1.10.3. Profitability by Market Segments

            12.1.10.4. Sales Footprint

            12.1.10.5. Strategy Overview

13. Assumptions & Acronyms Used

14. Research Methodology

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List of Tables

Table 1: Market Value (US$ Million) Forecast by Tourism Type, 2018 to 2033

Table 2: Market Value (US$ Million) Forecast by Tourist Type, 2018 to 2033

Table 3: Market Value (US$ Million) Forecast by Tour Type , 2018 to 2033

Table 4: Market Value (US$ Million) Forecast by Consumer Orientation, 2018 to 2033

Table 5: Market Value (US$ Million) Forecast by Age Group, 2018 to 2033

Table 6: Market Value (US$ Million) Forecast by Booking Channel, 2018 to 2033
Ronak Shah
Ronak Shah

Principal Consultant

Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

List of Charts

Figure 1 : Market Value (US$ Million) by Tourism Type, 2023 to 2033

Figure 2 : Market Value (US$ Million) by Tourist Type, 2023 to 2033

Figure 3 : Market Value (US$ Million) by Tour Type , 2023 to 2033

Figure 4 : Market Value (US$ Million) by Consumer Orientation, 2023 to 2033

Figure 5 : Market Value (US$ Million) by Age Group, 2023 to 2033

Figure 6 : Market Value (US$ Million) by Booking Channel, 2023 to 2033

Figure 7 : Market Value (US$ Million) Analysis by Tourism Type, 2018 to 2033

Figure 8 : Market Value Share (%) and BPS Analysis by Tourism Type, 2023 to 2033

Figure 9 : Market Y-o-Y Growth (%) Projections by Tourism Type, 2023 to 2033

Figure 10 : Market Value (US$ Million) Analysis by Tourist Type, 2018 to 2033

Figure 11 : Market Value Share (%) and BPS Analysis by Tourist Type, 2023 to 2033

Figure 12 : Market Y-o-Y Growth (%) Projections by Tourist Type, 2023 to 2033

Figure 13 : Market Value (US$ Million) Analysis by Tour Type , 2018 to 2033

Figure 14 : Market Value Share (%) and BPS Analysis by Tour Type , 2023 to 2033

Figure 15 : Market Y-o-Y Growth (%) Projections by Tour Type , 2023 to 2033

Figure 16 : Market Value (US$ Million) Analysis by Consumer Orientation, 2018 to 2033

Figure 17 : Market Value Share (%) and BPS Analysis by Consumer Orientation, 2023 to 2033

Figure 18 : Market Y-o-Y Growth (%) Projections by Consumer Orientation, 2023 to 2033

Figure 19 : Market Value (US$ Million) Analysis by Age Group, 2018 to 2033

Figure 20 : Market Value Share (%) and BPS Analysis by Age Group, 2023 to 2033

Figure 21 : Market Y-o-Y Growth (%) Projections by Age Group, 2023 to 2033

Figure 22 : Market Value (US$ Million) Analysis by Booking Channel, 2018 to 2033

Figure 23 : Market Value Share (%) and BPS Analysis by Booking Channel, 2023 to 2033

Figure 24 : Market Y-o-Y Growth (%) Projections by Booking Channel, 2023 to 2033

Figure 25 : Market Attractiveness by Tourism Type, 2023 to 2033

Figure 26 : Market Attractiveness by Tourist Type, 2023 to 2033

Figure 27 : Market Attractiveness by Tour Type , 2023 to 2033

Figure 28 : Market Attractiveness by Consumer Orientation, 2023 to 2033

Figure 29 : Market Attractiveness by Age Group, 2023 to 2033

Figure 30 : Market Attractiveness by Booking Channel, 2023 to 2033

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