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Indonesia Faith-based Tourism Market Outlook (2022 to 2032)

The Indonesia faith-based tourism market is forecast to reach US$ 292 Million in 2022, with demand growing at an 11.3% CAGR over the assessment period. The share of Indonesia's faith-based tourism market in the global faith-based tourism market is approximately 4% - 9%.

Attributes Key Insights
Indonesia Faith-Based Tourism Market Estimated Size (2022) US$ 292 Million
Indonesia Faith-Based Tourism Market Value-based CAGR (2022 to 2032) 11.3%
Indonesia Faith-Based Tourism Market Top Players Share in 2021. 6% - 9%

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2017 to 2021 Indonesia Faith-Based Tourism Market Outlook Compared to 2022 to 2032 Forecast

As per Future Market Insights (FMI), the demand in the faith-based tourism market in Indonesia is projected to gain traction at an 11.3% CAGR through 2032, in comparison to the 11.1% CAGR registered between 2017 to 2021.

Every year, over ten million international visitors visit Indonesia to experience the country's rich natural heritage, beaches, wildlife-filled tropical jungles, various cultural traditions, culinary delicacies, and vibrant cities. Indonesia is becoming a significant tourism destination in Southeast Asia, boasting the world's biggest tropical coastline and famous cultural heritage sites spread across more than 17,000 islands and 300 tribes.

Religious tourism in Indonesia has grown at an exponential rate in recent years. Indonesia is one of the most popular locations for both local and international religious tourists. Tourism allows international visitors to learn about and experience Indonesia’s cultural richness firsthand.

What are Key Drivers of the Faith-Based Tourism Market in Indonesia?

High Popularity of Religious Heritage Sites Are Fueling Sales

Religious individuals are seeking to connect with themselves by visiting holy sites. Data from the Central Bureau of Statistics Indonesia shows that 87.18% of the total population of Indonesia are Muslims. The form of religious tourism which is widely followed by Muslims and other tourists in Indonesia is to follow a pilgrimage to the tomb of the Wali (Guardian), both Wali limo and Wali Songo.

Travelers are Interested in Historic and Cultural Locations in Indonesia

In terms of total market revenue, the Indonesia faith-based market is expected to account for a dominant share of the global faith-based tourism market. Indonesia is a pilgrimage site for Islam, Hinduism, Buddhism, Confucianism, Catholicism, Christianity, and even a variety of indigenous beliefs totaling 245 faiths.

Prambanan temple in Bali, Borobudur temple, and wali songo/wali limo pilgrimage are some examples of religious tourism in Indonesia.

Ronak Shah
Ronak Shah

Principal Consultant

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Country Insight

How are Government Initiatives Fueling the Indonesia Faith-Based Tourism Market?

Rising Expenditure for Improving Public Infrastructure in Indonesia Will Boost Sales

The Indonesian government is actively taking steps toward the recovery of the tourism sector in the country. In 2022, The Ministry of Tourism And Creative Economy collaborated with a global travel agency (OTA) platform in order to help stimulate the recovery of tourism in Indonesia.

In recent years, Indonesia's Ministry of Tourism and Creative Economy established Muslim Guides, as well as a special committee to oversee the growth and marketing of halal tourism. Lombok, West Sumatra, and Aceh are some of the most competitive tourism zones in Indonesia.

Category-wise Insights

Who are the Leading Travelers Based on Age Group?

Faith-based tourism is particularly popular among Middle-aged Travelers

The age group 46-55 has the greatest number of visitors when compared to the other age groups. This group is more likely to visit religious sites and they are more interested in visiting art, culture, customs, and architecture sites.

Which Travel Mode is Favored by Religious Tourists?

Tourists are Preferring Package Excursions in Indonesia

Tour packages include essential paperwork, transit expenses, food bills, and other important items to make it easier for international travelers to enjoy their visits. Tourists choose package travel because tour companies provide a variety of packages, including personalization of lodging, traveling, and food as well.

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Competitive Landscape

Leading players operating in Indonesia's faith-based tourism market are focusing on expansion and new products/ packages to improve sales in the market. They are also investing in promotional strategies to advertise their services on social media channels to gain a competitive edge in the market and to attract foreign visitors.

This, emerging start-ups in Indonesia are fueling the overall faith-based tourism sector in the country. From booking hotels to ride-hailing services, companies in Indonesia are striving to offer affordable and convenient services to gain prominence in the market. For instance:

  • NIDA Rooms is a startup that transforms inconsistent budget hotels into consistent customer experiences across Southeast Asian countries. The company partners with hotels and issues standardized branding and guidelines for rooms booked through mobile applications and the website.
  • PegiPegi is another online hotel and flight booking service that offers early bird promos and promo of the week discounts for hotels in Bali, Surabaya, Badung, and Jakarta.
  • Traveloka, founded in 2021, is one of the most popular travel start-ups in Indonesia that deals with flight search and hotel booking services spanning 18,000 routes in Southeast Asia.

Scope of Report

Attributes Details
Estimated Market Size (2022) US$ 292 Million
Value-based CAGR (2022 to 2032) 11.3%
Top 5 Players Share (2021) 6% - 9%
Forecast Period 2022 to 2032
Historical Data Available for 2017 to 2021
Market Analysis US$ Million for Value
Key Region Covered South Asia
Key Countries Covered Indonesia
Key Segments Covered Tourism Type, Booking Channel, Tourist Type, Tour Type, Age Group, and Region.
Key Companies Profiled
  • Golden Rama Tours & Travel
  • Panorama Destinations
  • Kakaban Tours & Travel
  • Manta Dive
  • Flores Exotic Tour
  • The Seven Holiday
  • Gogonesia.com
  • H.I.S. Tours & Travel Jakarta
  • Chan Brothers Travel
  • Best Tour & Travel Indonesia
  • Avia Tour
  • Dwidaya Tour Mal Grand Indonesia
  • Smailing Tour
  • Wita Tour
  • Pan Travel
  • AntaVaya Group
  • Raptim Tours & Travel Indonesia
  • HOPE Travel
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Indonesia Faith Based Tourism Market by Category

By Tourism Type:

  • Day Trips & Local Gateways
  • Museums
  • Pilgrimages
  • Religious and Heritage Tours
  • Others

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In Person Booking

By Tourist Type:

  • Domestic
  • International

By Age Group:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 66-75 Years

By Consumer Orientation:

  • Men
  • Women
  • Children

By Tour Type:

  • Independent Travellers
  • Tour Groups
  • Package Travellers

Frequently Asked Questions

What is the current Indonesia faith-based tourism market value?

The Indonesia faith-based tourism market is expected to reach a valuation of US$ 292 Million in 2022.

What are the key trends driving the Indonesia faith-based tourism market?

The growing popularity of diving places, new tour launches, customized tours, and increasing mergers and acquisitions, etc. are the key trends driving sales in the market.

Who are the leading players in the Indonesia faith-based tourism market?

Leading players operating in the Indonesia faith-based tourism market are Golden Rama Tours & Travel, Panorama Destinations, Kakaban Tours & Travel, Manta Dive, Flores Exotic Tour, The Seven Holiday, Gogonesia.com, H.I.S. Tours & Travel Jakarta, Chan Brothers Travel, Best Tour & Travel Indonesia, Avia Tour, Dwidaya Tour Mal Grand Indonesia, Smailing Tour, Wita Tour, Pan Travel, AntaVaya Group, Raptim Tours & Travel Indonesia, HOPE Travel among others.

What is the market share of the leading players operating in the Indonesia faith-based tourism market?

Leading players in the Indonesia faith-based tourism market are estimated to account for approximately 6%-9% of the total market share.

At what rate did the Indonesia faith-based tourism market grow between 2017 and 2021?

The Indonesia faith-based tourism market grew at an 11.1% CAGR between 2017 and 2021.

Table of Content

1. Executive Summary | Indonesia Faith-based Tourism Market

    1.1. Market Outlook

        1.1.1. Who Is Travelling?

        1.1.2. How Much Do They Spend?

        1.1.3. Direct Contribution of Tourism To GDP

        1.1.4. Direct Contribution of Tourism To Employment

    1.2. Faith-Based Tourism Evolution Analysis

    1.3. FMI Analysis and Recommendations

2. Market Introduction

        2.1.1. Total Spending (US$ Million) and Forecast (2022 to 2032)

        2.1.2. Number of Tourists (Million) and Forecast (2022 to 2032)

        2.1.3. Total Spending Y-o-Y Growth Projections (2022 to 2032)

        2.1.4. Number of Tourists Y-o-Y Growth Projections

3. Faith-Based Tourism Industry Analysis

    3.1. Faith-Based Tourism Industry Overview

        3.1.1. Faith-Based Tourism Industry Contribution to Indonesia’s GDP

        3.1.2. Faith-Based Tourism Sector Contribution to India’s Overall Employment

        3.1.3. Impact of Covid-19

        3.1.4. Others

4. Market Dynamics

    4.1. Market Drivers & Opportunities

        4.1.1. Rapid Growth of Infrastructure Boosting the Growth in the Market

        4.1.2. Aggressively Growing Government Initiatives to Promote the Tourism Industry

        4.1.3. Driving Factors Like International Accreditation and Presence of Top Surgeons Propel the Market Forward

        4.1.4. Others (during course study)

5. Market Background

    5.1. Macro-Economic Factors

        5.1.1. Indonesia GDP Growth Outlook

        5.1.2. Indonesia Industry Value Added

        5.1.3. Consumer Spending Outlook

        5.1.4. Indonesia's Direct Contribution of Faith-Based Tourism to GDP

        5.1.5. Internet Penetration Rates

        5.1.6. Capital Investment in Faith-Based Tourism

    5.2. Forecast Factors - Relevance & Impact

6. Categorizing of Market, 2021

    6.1. Introduction/ Key Findings

    6.2. Current Market Analysis by Tourism Type

        6.2.1. Day Trips & Local Gateways

        6.2.2. Museums

        6.2.3. Pilgrimages

        6.2.4. Religious and Heritage Tours

        6.2.5. Others

    6.3. Current Market Analysis by Tourist Type

        6.3.1. Domestic

        6.3.2. Internationals

    6.4. Current Market Analysis by Tour Type

        6.4.1. Independent Traveller

        6.4.2. Tour Group

        6.4.3. Package Traveller

    6.5. Current Market Analysis by Consumer Orientation

        6.5.1. Men

        6.5.2. Women

        6.5.3. Children

    6.6. Current Market Analysis by Age Group

        6.6.1. 15-25 Years

        6.6.2. 26-35 Years

        6.6.3. 36-45 Years

        6.6.4. 46-55 Years

        6.6.5. 66-75 Years

    6.7. Current Market Analysis by Booking Channel

        6.7.1. Phone Booking

        6.7.2. Online Booking

        6.7.3. In-Person Booking

7. Social Media Sentimental Analysis

    7.1. Social Media Platforms Preferred

            7.1.1.1. Facebook

            7.1.1.2. YouTube

            7.1.1.3. Instagram

            7.1.1.4. Twitter

            7.1.1.5. LinkedIn

            7.1.1.6. Pinterest

            7.1.1.7. Google+

            7.1.1.8. Others

    7.2. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions

    7.3. Trending #Hashtags

    7.4. Social Media Platform Mentions (% of Total Mentions)

    7.5. Region-Wise Social Media Mentions (% of Total Mentions)

    7.6. Trending Subject Titles

8. Competition Analysis

    8.1. Competition Dashboard

    8.2. Pricing Analysis by Competition

    8.3. Competition Benchmarking

    8.4. Competition Deep Dive

        8.4.1. Golden Rama Tours & Travel

            8.4.1.1. Overview

            8.4.1.2. Product Portfolio

            8.4.1.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.1.4. Sales Footprint

            8.4.1.5. Strategy Overview

                8.4.1.5.1. Marketing Strategy

                8.4.1.5.2. Product Strategy

                8.4.1.5.3. Channel Strategy

        8.4.2. Panorama Destinations

            8.4.2.1. Overview

            8.4.2.2. Product Portfolio

            8.4.2.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.2.4. Sales Footprint

            8.4.2.5. Strategy Overview

                8.4.2.5.1. Marketing Strategy

                8.4.2.5.2. Product Strategy

                8.4.2.5.3. Channel Strategy

        8.4.3. Kakaban Tours & Travel

            8.4.3.1. Overview

            8.4.3.2. Product Portfolio

            8.4.3.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.3.4. Sales Footprint

            8.4.3.5. Strategy Overview

                8.4.3.5.1. Marketing Strategy

                8.4.3.5.2. Product Strategy

                8.4.3.5.3. Channel Strategy

        8.4.4. Flores Exotic Tour

            8.4.4.1. Overview

            8.4.4.2. Product Portfolio

            8.4.4.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.4.4. Sales Footprint

            8.4.4.5. Strategy Overview

                8.4.4.5.1. Marketing Strategy

                8.4.4.5.2. Product Strategy

                8.4.4.5.3. Channel Strategy

        8.4.5. The Seven Holiday

            8.4.5.1. Overview

            8.4.5.2. Product Portfolio

            8.4.5.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.5.4. Sales Footprint

            8.4.5.5. Strategy Overview

                8.4.5.5.1. Marketing Strategy

                8.4.5.5.2. Product Strategy

                8.4.5.5.3. Channel Strategy

        8.4.6. Gogonesia.com

            8.4.6.1. Overview

            8.4.6.2. Product Portfolio

            8.4.6.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.6.4. Sales Footprint

            8.4.6.5. Strategy Overview

                8.4.6.5.1. Marketing Strategy

                8.4.6.5.2. Product Strategy

                8.4.6.5.3. Channel Strategy

        8.4.7. H.I.S. Tours & Travel Jakarta

            8.4.7.1. Overview

            8.4.7.2. Product Portfolio

            8.4.7.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.7.4. Sales Footprint

            8.4.7.5. Strategy Overview

                8.4.7.5.1. Marketing Strategy

                8.4.7.5.2. Product Strategy

                8.4.7.5.3. Channel Strategy

        8.4.8. Chan Brothers Travel

            8.4.8.1. Overview

            8.4.8.2. Product Portfolio

            8.4.8.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.8.4. Sales Footprint

            8.4.8.5. Strategy Overview

                8.4.8.5.1. Marketing Strategy

                8.4.8.5.2. Product Strategy

                8.4.8.5.3. Channel Strategy

        8.4.9. Best Tour & Travel Indonesia

            8.4.9.1. Overview

            8.4.9.2. Product Portfolio

            8.4.9.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.9.4. Sales Footprint

            8.4.9.5. Strategy Overview

                8.4.9.5.1. Marketing Strategy

                8.4.9.5.2. Product Strategy

                8.4.9.5.3. Channel Strategy

        8.4.10. Avia Tour

            8.4.10.1. Overview

            8.4.10.2. Product Portfolio

            8.4.10.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.10.4. Sales Footprint

            8.4.10.5. Strategy Overview

                8.4.10.5.1. Marketing Strategy

                8.4.10.5.2. Product Strategy

                8.4.10.5.3. Channel Strategy

        8.4.11. Dwidaya Tour Mal Grand Indonesia

            8.4.11.1. Overview

            8.4.11.2. Product Portfolio

            8.4.11.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.11.4. Sales Footprint

            8.4.11.5. Strategy Overview

                8.4.11.5.1. Marketing Strategy

                8.4.11.5.2. Product Strategy

                8.4.11.5.3. Channel Strategy

        8.4.12. Smailing Tour

            8.4.12.1. Overview

            8.4.12.2. Product Portfolio

            8.4.12.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.12.4. Sales Footprint

            8.4.12.5. Strategy Overview

                8.4.12.5.1. Marketing Strategy

                8.4.12.5.2. Product Strategy

                8.4.12.5.3. Channel Strategy

        8.4.13. Wita Tour

            8.4.13.1. Overview

            8.4.13.2. Product Portfolio

            8.4.13.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.13.4. Sales Footprint

            8.4.13.5. Strategy Overview

                8.4.13.5.1. Marketing Strategy

                8.4.13.5.2. Product Strategy

                8.4.13.5.3. Channel Strategy

        8.4.14. Pan Travel

            8.4.14.1. Overview

            8.4.14.2. Product Portfolio

            8.4.14.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.14.4. Sales Footprint

            8.4.14.5. Strategy Overview

                8.4.14.5.1. Marketing Strategy

                8.4.14.5.2. Product Strategy

                8.4.14.5.3. Channel Strategy

        8.4.15. AntaVaya Group

            8.4.15.1. Overview

            8.4.15.2. Product Portfolio

            8.4.15.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.15.4. Sales Footprint

            8.4.15.5. Strategy Overview

                8.4.15.5.1. Marketing Strategy

                8.4.15.5.2. Product Strategy

                8.4.15.5.3. Channel Strategy

        8.4.16. Raptim Tours & Travel Indonesia

            8.4.16.1. Overview

            8.4.16.2. Product Portfolio

            8.4.16.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.16.4. Sales Footprint

            8.4.16.5. Strategy Overview

                8.4.16.5.1. Marketing Strategy

                8.4.16.5.2. Product Strategy

                8.4.16.5.3. Channel Strategy

        8.4.17. HOPE TravelOthers (As per request)

            8.4.17.1. Overview

            8.4.17.2. Product Portfolio

            8.4.17.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.17.4. Sales Footprint

            8.4.17.5. Strategy Overview

                8.4.17.5.1. Marketing Strategy

                8.4.17.5.2. Product Strategy

                8.4.17.5.3. Channel Strategy

        8.4.18. Others

            8.4.18.1. Overview

            8.4.18.2. Product Portfolio

            8.4.18.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.18.4. Sales Footprint

            8.4.18.5. Strategy Overview

                8.4.18.5.1. Marketing Strategy

                8.4.18.5.2. Product Strategy

                8.4.18.5.3. Channel Strategy

9. Assumptions and Acronyms Used

10. Research Methodology

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