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Indonesia Pet Care Market

Indonesia Pet Care Market by Service Type, Pet Type, Service Channel, Region & Forecast for 2022 - 2032

Market Insights on Indonesia Pet Care covering sales outlook, demand forecast & up-to-date key trends

Indonesia Pet Care Market Outlook- 2022-2032

[200 Pages Report] Indonesia pet care market is estimated to reach US$ 2,092.1 Mn in 2022 and is projected to surpass US$ 5,372.8 Mn by 2032, at a CAGR of ~9.9% from 2022 to 2032. Indonesia pet care market is anticipated to contribute a demand share of approximately ~0.9% - 2.0% in global pet care market.

Attribute

Details

Indonesia Pet Care Market Estimated Size 2022

US$ 2,092.1 Mn

Indonesia Pet Care Market Projected Size (2032)

US$ 5,372.8 Mn

Indonesia Pet Care Market Growth Rate (2022-2032)

~9.9% CAGR

Top Players Share in 2021.

1%-5%

2017-2021 Indonesia Pet Care Market Outlook Compared To 2022-2032 Forecast

Integration of technology has made it convenient for pet owners to interact and take care of their pets. Advent of advanced technology such as internet of things (IoT) and machine learning is also allowing pet owner to connect with pet care centers through online platforms.

In addition, there are several virtual programs for the development and training of pet dogs. Such technological advancements have helped the pet industry to grow and will continue to contribute to the growth in the market.

Indonesia Pet Care Market Report Brochure

Technological advancements such as smart collars with an in-built GPS pet tracker and activity monitoring devices for dogs is also another factor spurring the growth in Indonesia pet care market, opines Future Market Insights.

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Increasing Pet Adoption For Companionship To Boost Demand For Pet Care In Indonesia

Pets often help resolve health-related issues such as blood pressure and cholesterol levels. Strong companionship between a pet and a human being often helps resolve issues like depression and other mental stress.

These benefits of pet adoption have resulted in an increase in pet adoption rates across the country. According to the statistics published, in 2018, 67% of Indonesian households own pets with the majority owing cats followed by fish and dogs. Dog ownership is quite low due to religious and cultural beliefs.

What Are The Key Growth Opportunities For Pet Care Manufacturers In Indonesia?

The pet care market in Indonesia is growing at a rapid pace, according to Future Market Insights (FMI). Rapid urbanization is one of the key drivers boosting the growth of the pet care market in Indonesia.

Other factors like changing perceptions regarding pets, improved standard of living, rising disposable incomes, and growing number of nuclear families are all contributing to the growth of the pet care market in Indonesia.

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Emergence Of Mobile Pet Grooming Salons To Push The Demand In Pet Care Market

Pet grooming is another important segment that is gaining popularity within the pet care market in Indonesia. Fast-paced lifestyle has made it difficult for pet owners to give a lot of time to their pets.

Also, routine pet grooming practices are equally important for the pet’s health and hygiene. Pet owners are ready to go to any extent to take proper care of their pets. For pet owners with hectic schedule, mobile pet grooming salons are the best option as they offer individual attention to animals.

Category-Wise Insights

Which is Pet Food the Most Preferred Product Type in Indonesia Pet Care Market?

“Pet Food to Account for More than 3/5th of Overall Indonesia Pet Care Market Share”

In terms of product type, pet food is the leading category, accounting for 68.4% of the market in 2021. Growing demand for nutritious and tasty food items among owners for their daily feeding requirements are the factors driving the growth of the market.

Furthermore, veterinary segment is expected to witness fastest growth owing to the growing professional settings related to animal veterinary care and clinics.

Which Service Channel is Highly Sought-After Among Pet Owners in Indonesia?

“Sales of Pet Care Products to Gain Traction through Online Retail Stores”

In terms of service channels, modern trade-based retailing remains prominent, accounting for a notable share of more than 31.9% in 2021 due to the increasing availability of pet care products through them.

Further, online retail is observed as a potential growth driver for the pet care industry. Accessibility and options to choose from a wider assortment over the internet on platforms such as FLazada Indonesia, Shopee, Tokopedia.com, Amazon etc. will drive online sales. 

Why is Adoption of Cat Increasing in Indonesia?

“Burgeoning Adoption of Cats in Indonesia to Boost the Indonesia Pet Care Market”

According to FMI, the cat segment dominated around 36.8% of Indonesia pet care market share in 2021. As cats are easier to take care of compared to dogs, adoption of cats in Indonesia is increasing.

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Competitive Landscape

Leading players operating globally in the market are focusing on expansion, development, and new product launches in order to expand their business globally.

For instance:

  • In 2021, PT Central Proteina Prima Tbk officially held an event for the first export of pet food to the State of Brunei Darussalam, namely pet food products with the Bolt and Cleo brands. Such a type of event helps the company to strengthen its presence in the market.
  • In July 2022, HAPPY PET Investment Holding GmbH is planning to open a new branch in India. This will give the company more exposure to the South Asian market, as India has the largest population in the world after China, and the company will have the opportunity to expand its market share in south Asia. Also, in 2020, the company introduced a new product under the “Wet cat food” category with the name Happy Cat Bio, which was organic in nature and contained the flavors of chicken with turkey, chicken with ducks and chicken.
  • In 2020, Nestlé Purina acquired pet food brand Lily Kitchen. With this acquisition, Purina is further expanding into the high-growth natural pet food segment.
  • In 2020, Nestlé Purina launched its first cat litter in a durable and refillable container in the U.S. market.

Scope Of Report

Attribute

Details

Forecast Period

2022-2032

Historical Data Available for

2017-2021

Market Analysis

US$ Million for Value

Key Regions Covered

South Asia

Key Countries Covered

Indonesia

Key Segments Covered

Service, Pet Type and Service Channel

Key Companies Profiled

  • MSD Animal Health
  • Mars, Incorporated
  • HAPPY PET Investment Holding GmbH
  • PT. NUTRICELL PACIFIC
  • Colgate-Palmolive Company
  • JM Sucker Co
  • Nestle SA
  • PT Central Proteina Prima Tbk
  • Groovy Vetcare Clinic
  • Bali Pet Shop PT
  • KW Aquatic Supplies Sdn Bhd
  • PT Citra Mandiri Kencana
  • Menara Petskita Indonesia
  • Other Players ( As requested)

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Indonesia Pet Care Market By Category

By Service Type:

  • Product
    • Pet Food
      • Wet Food
      • Dry Food
      • Treats & mixers
      • Fresh Food
    • Pet Healthcare
    • Fashion, Toys, and accessories
  •  Professional Services
    • Day Care
    • Grooming/Boarding
    • Pet Breeding and Training
  • Value Added Service
    • Insurance
    • Veterinary Care
    • Pharmacy
    • Adoption and Charity
    • Crisis Relief Service

By Pet Type:

  • Dogs
  • Cats
  • Birds
  • Fish and Reptiles
  • Small Pets
  • Horses & Other Livestock

By Service Channel:

  • Modern Trade
  • Convenience Stores
  • Care Services Centres
  • Veterinary Clinics
  • Online Retails
  • Support Care Centres
  • Pet Specialty Stores

Frequently Asked Questions

The Indonesia pet care market reached a valuation of US$ 1,909.1 Mn in 2021.

The Indonesia pet care market grew at ~9.9% CAGR between 2022 and 2032.

Leading players operating in the Indonesia pet care market are HAPPY PET Investment Holding GmbH, PT. NUTRICELL PACIFIC, Colgate-Palmolive Company, JM Sucker Co, Nestle SA, PT Central Proteina Prima Tbk, Groovy Vetcare Clinic, Bali Pet Shop PT, and KW Aquatic Supplies Sdn Bhd among others.

Table of Content

1. Executive Summary

    1.1. Indonesia Market Outlook

    1.2. Demand Side Trends

    1.3. Supply Side Trends

    1.4. Technology Roadmap

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Key Market Trends

    3.1. Key Trends Impacting the Market

        3.1.1. E-dopt: A Mobile Application for Pet Adoption in Indonesia

        3.1.2. World-class R&D driving Unrelenting Innovation

        3.1.3. High-End Pet Products go Mainstream

        3.1.4. Humanization of pets in Indonesia

        3.1.5. E-commerce in the pet food market during COVID-19

        3.1.6. Shifting Trends Towards Dietary Food Items 

        3.1.7. to Uplift Market

        3.1.8. Mobile Pet Grooming, a Companion Animal Service Sector is Growing Rapidly

        3.1.9. Technological Advancement are making  Grooming, Training Facilities and Boarding Accessible to the Owners

        3.1.10. The Increasing Number of Pets Adopted during COVID-19

        3.1.11. Online Companies Working Towards Welfare About Pets

        3.1.12. Others

    3.2. Product Innovation / Development Trends

        3.2.1. Companies Increasingly Spending on R&D and Stepping Up Innovation

        3.2.2. Business Expansion and Product Launch

        3.2.3. Rise in Private Label Brands

        3.2.4. Millennials Embracing Pet Ownership and Lifestyles

        3.2.5. Evolution in Product Ingredients 

        3.2.6. Others

        3.2.7. Premium

        3.2.8. Others

4. Key Success Factors

    4.1. Product Adoption / Usage Analysis

    4.2. Product USPs / Features

    4.3. Strategic Promotional Strategies

5. Indonesia Pet Care Market Demand (in Value or Size in US$ Mn) Analysis 2017-2021 and Forecast, 2022-2032

    5.1. Historical Market Value (US$ Mn) Analysis, 2017-2021

    5.2. Current and Future Market Value (US$ Mn) Projections, 2022-2032

        5.2.1. Y-o-Y Growth Trend Analysis

        5.2.2. Absolute $ Opportunity Analysis

6. Indonesia Pet Care Industry Outlook

    6.1. Pet Care Industry Key Statistics

        6.1.1. Indonesia Pet Care Industry Outlook

            6.1.1.1. Rate of Pet Ownership, 2021

            6.1.1.2. Top Companies

            6.1.1.3. How much are consumers are willing to pay

        6.1.2. Indonesia Pet Spending, 2021

        6.1.3. Indonesia Pet Food, 2021

        6.1.4. Indonesia Pet Ownership, 2021

        6.1.5. Indonesia e-Commerce Outlook

    6.2. Effect of COVID-19 on Pet Care Industry

7. Animal Welfare & Animal Savings - Indonesia

    7.1. Indonesian Coalition for Animal Protection (KPH Indonesia)

    7.2. Bali Dog Adoption And Rehabilitation Centre (BARC)

    7.3. Others (during course study)

8. Pet Care Insurance Industry Outlook

    8.1. Pet Care Insurance Key Statistics

        8.1.1. Pet Insurance & Insurance Variables

        8.1.2. Reimbursement Policies

        8.1.3. Training and Research

        8.1.4. Consumer Preference for comprehensive insurance 

    8.2. Pet Risk Management Tools

    8.3. Homeowners Insurance as a Pet Risk Management Tool

    8.4. Effect of Covid-19 on Pet Insurance 

9. Market Background

    9.1. Macro-Economic Factors

        9.1.1. Number of Household with Pets

        9.1.2. Indonesia GDP Growth Outlook

        9.1.3. Indonesia E-Commerce Industry Outlook

        9.1.4. Indonesia Retail Sector GVA and Growth

        9.1.5. Indonesia Urbanization Overview

        9.1.6. Indonesia Outbreak of Covid-19 Pandemic  

        9.1.7. Indonesia Growing Population and Income Level

        9.1.8. Indonesia Income Group Population Overview

        9.1.9. Indonesia Impact of Online Sales

    9.2. Value Chain

        9.2.1. Care Centres

        9.2.2. Clinics and hospitals 

        9.2.3. Community engagement centres

    9.3. Forecast Factors - Relevance & Impact

    9.4. PESTLE Analysis of Pet Care Market

    9.5. Investment Feasibility Matrix of Pet Care Market

    9.6. Porter’s Five Force

    9.7. Market Dynamics

        9.7.1. Drivers

        9.7.2. Restraints

        9.7.3. Opportunity Analysis

10. Indonesia Pet Care  Market Analysis 2017-2021 and Forecast 2022-2032, by Service Type

    10.1. Introduction / Key Findings

    10.2. Historical Market Size (US$ Mn) Analysis By Service Type, 2017-2021

    10.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Service Type, 2022-2032

        10.3.1. Product

            10.3.1.1. Pet Food

            10.3.1.2. Pet Healthcare 

            10.3.1.3. Fashion, Toys  and Accessories 

            10.3.1.4. Dietary Supplements

        10.3.2. Professional service 

            10.3.2.1. Day Care

            10.3.2.2. Grooming/ Boarding

            10.3.2.3. Pet Breeding and Training

        10.3.3. Value added service 

            10.3.3.1. Insurance

            10.3.3.2. Veterinary care

            10.3.3.3. Pharmacy 

            10.3.3.4. Adoption and Charity 

            10.3.3.5. Crisis relief service

    10.4. Market Attractiveness Analysis By Service Type

11. Indonesia Pet Care  Market Analysis 2017-2021 and Forecast 2022-2032, by Pet Type  

    11.1. Introduction / Key Findings

    11.2. Historical Market Size (US$ Mn) Analysis By Pet Type  , 2017-2021

    11.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Pet Type  , 2022-2032

        11.3.1. Dog

        11.3.2. Cat

        11.3.3. Birds

        11.3.4. Fish and Reptiles 

        11.3.5. Small pets (Rabbits, Squirrels etc.) 

    11.4. Market Attractiveness Analysis By Pet Type  

12. Indonesia Pet Care  Market Analysis 2017-2021 and Forecast 2022-2032, by Service Channel 

    12.1. Introduction / Key Findings

    12.2. Historical Market Size (US$ Mn) Analysis By Service Channel , 2017-2021

    12.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Service Channel , 2022-2032

        12.3.1. Modern Trade

        12.3.2. Convenience Stores

        12.3.3. Care Service Centres

        12.3.4. Veterinary Clinics

        12.3.5. Online Retail

        12.3.6. Support Care centres 

    12.4. Market Attractiveness Analysis By Service Channel 

13. Market Structure Analysis

    13.1. Market Analysis by Tier of Companies (Pet Care Services)

    13.2. Market Concentration

    13.3. Market Share Analysis of Top Players

    13.4. Market Presence Analysis

14. Competition Analysis

    14.1. Competition Dashboard

    14.2. Competition Benchmarking

    14.3. Competition Deep Dive 

        14.3.1. MSD Animal Health

            14.3.1.1. Overview

            14.3.1.2. Product Portfolio

            14.3.1.3. Profitability by Market Segments (Product/Channel/Region)

            14.3.1.4. Sales Footprint

            14.3.1.5. Strategy Overview

                14.3.1.5.1. Marketing Strategy

                14.3.1.5.2. Product Strategy

                14.3.1.5.3. Channel Strategy

        14.3.2. Mars, Incorporated 

            14.3.2.1. Overview

            14.3.2.2. Product Portfolio

            14.3.2.3. Profitability by Market Segments (Product/Channel/Region)

            14.3.2.4. Sales Footprint

            14.3.2.5. Strategy Overview

                14.3.2.5.1. Marketing Strategy

                14.3.2.5.2. Product Strategy

                14.3.2.5.3. Channel Strategy

        14.3.3. HAPPY PET Investment Holding GmbH 

            14.3.3.1. Overview

            14.3.3.2. Product Portfolio

            14.3.3.3. Profitability by Market Segments (Product/Channel/Region)

            14.3.3.4. Sales Footprint

            14.3.3.5. Strategy Overview

                14.3.3.5.1. Marketing Strategy

                14.3.3.5.2. Product Strategy

                14.3.3.5.3. Channel Strategy

        14.3.4. PT. NUTRICELL PACIFIC 

            14.3.4.1. Overview

            14.3.4.2. Product Portfolio

            14.3.4.3. Profitability by Market Segments (Product/Channel/Region)

            14.3.4.4. Sales Footprint

            14.3.4.5. Strategy Overview

                14.3.4.5.1. Marketing Strategy

                14.3.4.5.2. Product Strategy

                14.3.4.5.3. Channel Strategy

        14.3.5. Colgate-Palmolive Company

            14.3.5.1. Overview

            14.3.5.2. Product Portfolio

            14.3.5.3. Profitability by Market Segments (Product/Channel/Region)

            14.3.5.4. Sales Footprint

            14.3.5.5. Strategy Overview

                14.3.5.5.1. Marketing Strategy

                14.3.5.5.2. Product Strategy

                14.3.5.5.3. Channel Strategy

        14.3.6. JM Sucker Co

            14.3.6.1. Overview

            14.3.6.2. Product Portfolio

            14.3.6.3. Profitability by Market Segments (Product/Channel/Region)

            14.3.6.4. Sales Footprint

            14.3.6.5. Strategy Overview

                14.3.6.5.1. Marketing Strategy

                14.3.6.5.2. Product Strategy

                14.3.6.5.3. Channel Strategy

        14.3.7. Nestle SA

            14.3.7.1. Overview

            14.3.7.2. Product Portfolio

            14.3.7.3. Profitability by Market Segments (Product/Channel/Region)

            14.3.7.4. Sales Footprint

            14.3.7.5. Strategy Overview

                14.3.7.5.1. Marketing Strategy

                14.3.7.5.2. Product Strategy

                14.3.7.5.3. Channel Strategy

        14.3.8. PT Central Proteina Prima Tbk

            14.3.8.1. Overview

            14.3.8.2. Product Portfolio

            14.3.8.3. Profitability by Market Segments (Product/Channel/Region)

            14.3.8.4. Sales Footprint

            14.3.8.5. Strategy Overview

                14.3.8.5.1. Marketing Strategy

                14.3.8.5.2. Product Strategy

                14.3.8.5.3. Channel Strategy

        14.3.9. Groovy Vetcare Clinic

            14.3.9.1. Overview

            14.3.9.2. Product Portfolio

            14.3.9.3. Profitability by Market Segments (Product/Channel/Region)

            14.3.9.4. Sales Footprint

            14.3.9.5. Strategy Overview

                14.3.9.5.1. Marketing Strategy

                14.3.9.5.2. Product Strategy

                14.3.9.5.3. Channel Strategy

        14.3.10. Bali Pet Shop PT

            14.3.10.1. Overview

            14.3.10.2. Product Portfolio

            14.3.10.3. Profitability by Market Segments (Product/Channel/Region)

            14.3.10.4. Sales Footprint

            14.3.10.5. Strategy Overview

                14.3.10.5.1. Marketing Strategy

                14.3.10.5.2. Product Strategy

                14.3.10.5.3. Channel Strategy

        14.3.11. KW Aquatic Supplies Sdn Bhd

            14.3.11.1. Overview

            14.3.11.2. Product Portfolio

            14.3.11.3. Profitability by Market Segments (Product/Channel/Region)

            14.3.11.4. Sales Footprint

            14.3.11.5. Strategy Overview

                14.3.11.5.1. Marketing Strategy

                14.3.11.5.2. Product Strategy

                14.3.11.5.3. Channel Strategy

        14.3.12. PT Citra Mandiri Kencana

            14.3.12.1. Overview

            14.3.12.2. Product Portfolio

            14.3.12.3. Profitability by Market Segments (Product/Channel/Region)

            14.3.12.4. Sales Footprint

            14.3.12.5. Strategy Overview

                14.3.12.5.1. Marketing Strategy

                14.3.12.5.2. Product Strategy

                14.3.12.5.3. Channel Strategy

        14.3.13. Menara Petskita Indonesia

            14.3.13.1. Overview

            14.3.13.2. Product Portfolio

            14.3.13.3. Profitability by Market Segments (Product/Channel/Region)

            14.3.13.4. Sales Footprint

            14.3.13.5. Strategy Overview

                14.3.13.5.1. Marketing Strategy

                14.3.13.5.2. Product Strategy

                14.3.13.5.3. Channel Strategy

        14.3.14. Other Players ( As requested) 

            14.3.14.1. Overview

            14.3.14.2. Product Portfolio

            14.3.14.3. Profitability by Market Segments (Product/Channel/Region)

            14.3.14.4. Sales Footprint

            14.3.14.5. Strategy Overview

                14.3.14.5.1. Marketing Strategy

                14.3.14.5.2. Product Strategy

                14.3.14.5.3. Channel Strategy

15. Assumptions and Acronyms Used

16. Research Methodology

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List of Tables

Table 01: Indonesia Pet Care Market Value (US$ Mn) Forecast by Service Type, 2017–2032

Table 02: Indonesia Pet Care Market Value (US$ Mn) Forecast by Pet Type, 2017–2032

Table 03: Indonesia Pet Care Market Value (US$ Mn) Forecast by Service Channel, 2017–2032

Sneha Verghese
Principal Consultant
LinkedIn
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Find your sweet spots for generating winning opportunities in this market.

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List of Charts

Figure 01: Indonesia Pet Care Market Value (US$ Mn), 2017–2021

Figure 02: Indonesia Pet Care Market Absolute $ Opportunity (US$ Mn), 2021–2032

Figure 03: Indonesia Pet Care Market Value (US$ Mn) Forecast, 2022–2032

Figure 04: Indonesia Pet Care Market Share and BPS Analysis by Service Type, 2022 & 2032

Figure 05: Indonesia Pet Care Market Y-o-Y Growth (%) Projections by Service Type, 2022–2032

Figure 06: Indonesia Pet Care Market Attractiveness by Service Type, 2022–2032

Figure 07: Indonesia Pet Care Market Share and BPS Analysis by Pet Type, 2022 & 2032

Figure 08: Indonesia Pet Care Market Y-o-Y Growth (%) Projections by Pet Type, 2022–2032

Figure 09: Indonesia Pet Care Market Attractiveness by Pet Type, 2022–2032

Figure 10: Indonesia Pet Care Market Share and BPS Analysis by Service Channel, 2022 & 2032

Figure 11: Indonesia Pet Care Market Y-o-Y Growth (%) Projections by Service Channel, 2022–2032

Figure 12: Indonesia Pet Care Market Attractiveness by Service Channel, 2022–2032

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