The Indonesia Pet Care Market is estimated to be valued at USD 2.8 billion in 2025 and is projected to reach USD 6.8 billion by 2035, registering a compound annual growth rate (CAGR) of 9.5% over the forecast period.
| Metric | Value |
|---|---|
| Indonesia Pet Care Market Estimated Value in (2025 E) | USD 2.8 billion |
| Indonesia Pet Care Market Forecast Value in (2035 F) | USD 6.8 billion |
| Forecast CAGR (2025 to 2035) | 9.5% |
The Indonesia pet care market is expanding steadily, driven by rising pet ownership, increasing disposable incomes, and evolving consumer lifestyles that prioritize animal health and well being. Growing urbanization and a cultural shift toward viewing pets as family members have boosted spending on pet products, veterinary care, grooming, and nutrition.
International and domestic brands are strengthening their presence with premium offerings, natural ingredients, and customized solutions. Modern retail formats and e commerce platforms are enhancing accessibility and product variety, while marketing campaigns focusing on pet health and companionship are driving consumer awareness.
The outlook remains strong as demand grows for specialized products, professional veterinary services, and modern retail distribution, aligning with global trends in humanization of pets and sustainable pet care solutions.
The product segment is projected to represent 48.70% of total revenue by 2025, establishing it as the leading service type. This dominance is supported by strong demand for pet food, grooming essentials, and health care products, which cater to everyday needs and ensure pet well being.
Growing awareness of nutritional standards and preventive health care has encouraged consistent product purchases. Availability of premium and specialized options such as organic food, supplements, and breed specific formulations has further boosted segment growth.
With continuous innovation and consumer preference for convenience, the product segment is expected to maintain its strong position in the Indonesia pet care market.
The dogs segment is expected to hold 57.20% of total market revenue by 2025, positioning it as the dominant pet type. Rising adoption of dogs as companions for security and emotional support has significantly increased expenditure on their nutrition, grooming, and veterinary care.
Their higher consumption of food compared to smaller pets has reinforced consistent product demand. Additionally, targeted marketing campaigns, urban lifestyle choices, and a growing culture of responsible pet ownership are fueling spending on dog specific products and services.
These factors collectively explain why the dogs segment remains the largest contributor within the Indonesia pet care market.
The modern trade segment is projected to account for 41.90% of total revenue by 2025, making it the leading service channel. Organized retail formats offer wider product availability, attractive promotions, and consistent quality assurance, which appeal strongly to urban consumers.
Supermarkets, hypermarkets, and specialty stores are increasingly dedicating sections to pet care, driving visibility and consumer confidence. The convenience of one stop shopping and access to premium imported brands has further strengthened this channel’s role.
As modern trade networks expand across Indonesia’s urban centers, this segment continues to hold its leadership by meeting consumer expectations for variety, reliability, and convenience.
The integration of technology has made it convenient for pet owners to interact and take care of their pets. The start of advanced technology such as the Internet of Things (IoT) and machine learning is also allowing pet owners to connect with pet care centers through online platforms.
Several virtual programs for the development and training of pet dogs are also available. Such technological advancements have helped the pet industry to grow and might continue to contribute to the growth of the market.
Technological advancements such as smart collars with an in-built GPS pet tracker and activity monitoring devices for dogs are also another factor spurring the growth in the Indonesia pet care industry, opines Future Market Insights.
Pet Food to Account for More than 3/5th of Overall Indonesia Pet Care Market Share
In terms of product type, pet food is the leading category accounting for the market in 2025. Growing demand for nutritious and tasty food items among owners for their daily feeding requirements are the factors driving the growth of the market.
The veterinary segment is expected to witness notable growth owing to the growing professional settings related to animal veterinary care and clinics.
Sales of Pet Care Products to Gain Traction through Online Retail Stores
In terms of service channels, modern trade-based retailing remains prominent, recording a notable share of more than 31.5% in 2025. This notable share is due to the increasing availability of pet care products through them.
Online retail is observed as a potential growth driver for the pet care industry. Accessibility and options to choose from a wide assortment over the internet on platforms such as FLazada Indonesia, Shopee, Tokopedia.com, Amazon, etc. might drive online sales.
Burgeoning Adoption of Cats in Indonesia to Boost the Indonesia Pet Care Market
According to FMI, the cat segment dominated around 36.3% of Indonesia’s pet care market share in 2025. As cats are easy to take care of compared to dogs, the adoption of cats in Indonesia is increasing. This trend of increasing cat adoption is expected to continue, with the cat segment projected to expand at a CAGR of 7.8% during the forecast period.
The growing number of single households and small living spaces in urban areas has also contributed to the preference for cats over dogs, as they require less space and attention.
The Indonesia pet care industry is highly competitive, with a mix of local and international players. These companies offer a range of pet food products, as well as specialized nutrition, grooming, and healthcare services.
The Indonesia pet care industry is expected to continue its growth trajectory, driven by the increasing number of pet owners and their willingness to spend money on high-quality products and services. As such, the competition in the market is likely to intensify, with companies vying to capture a large share of the growing market. Investors looking to enter the market should be aware of these trends. They should further focus on investing in companies that can differentiate themselves and meet the evolving needs of pet owners in Indonesia.
| Company Name | Product/Service Offered |
|---|---|
| PT Japfa Comfeed Indonesia Tbk | Pet food products under the brand name ProBalance |
| Nestle Purina Petcare | Pet food products under the brands Friskies and Felix |
| Mars, Inc. | Pet food and care products under the brands Pedigree and Whiskas |
| Royal Canin | Premium pet food brand offering specialized nutrition |
| Indonesian Veterinary Medical Association (IVMA) | A non-profit organization promoting the veterinary profession and providing education and training for veterinarians |
| Indo Pet Expo | Annual pet trade show showcasing the latest products and services in the pet care industry |
With the increasing demand for natural and organic pet products, there is a significant opportunity for companies to differentiate themselves through product innovation and differentiation in the Indonesia pet care industry.
| Product-focused Investments | Service-focused Investments |
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Companies can offer unique products that cater to this trend, as well as specialized products like breed-specific nutrition or products for pets with specific health conditions. These types of product-focused investments can help companies stand out in a highly competitive market.
There is a growing demand for high-quality pet grooming, boarding, and healthcare services. Investors can take advantage of this opportunity by developing a network of pet care services that include veterinary clinics, grooming salons, and pet hotels. As the industry grows, there is also a need for standardized training and certification programs for pet care professionals. It presents an opportunity for investors to develop these programs as a service-focused investment.
There is a trend in the Indonesia pet care industry toward online sales and delivery of pet products. As e-commerce continues to grow in Indonesia, many consumers are turning to online platforms to purchase pet products, including food, toys, and grooming supplies. This trend presents an opportunity for companies to invest in developing a strong online presence and delivery infrastructure.
Leading players operating globally in the market are focusing on expansion, development, and new product launches to expand their business globally.
For instance:
| Attribute | Details |
|---|---|
| Forecast Period | 2025 to 2035 |
| Historical Data Available for | 2020 to 2025 |
| Market Analysis | USD million for Value |
| Key Regions Covered | South Asia |
| Key Countries Covered | Indonesia |
| Key Segments Covered | Service, Pet Type, and Service Channel |
| Key Companies Profiled | MSD Animal Health; Mars, Incorporated; HAPPY PET Investment Holding GmbH; PT. NUTRICELL PACIFIC; Colgate-Palmolive Company; JM Sucker Co; Nestle SA; PT Central Proteina Prima Tbk; Groovy Vetcare Clinic; Bali Pet Shop PT; KW Aquatic Supplies Sdn Bhd; PT Citra Mandiri Kencana; Menara Petskita Indonesia; Other Players (As requested) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The global indonesia pet care market is estimated to be valued at USD 2.8 billion in 2025.
The market size for the indonesia pet care market is projected to reach USD 6.8 billion by 2035.
The indonesia pet care market is expected to grow at a 9.5% CAGR between 2025 and 2035.
The key product types in indonesia pet care market are product, pet food, wet food, dry food, treats & mixers, fresh food, pet healthcare, fashion, toys, and accessories, professional services, day care, grooming/boarding, pet breeding and training, value added service, insurance, veterinary care, pharmacy, adoption and charity and crisis relief service.
In terms of pet type, dogs segment to command 57.2% share in the indonesia pet care market in 2025.
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Indonesia Pet Care Market
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