The USA and Canada pet care products market is set to witness a valuation of USD 14.63 billion in 2025. The industry is poised to grow at 5% CAGR during the study period, reaching USD 24.04 billion by 2035.
Growth will continue at steady levels between 2025 and 2035 in the market, which will be powered by increasing pet ownership, the humanization of pets, and rising expenditure on premium/specialty pet care solutions.
There has been a demand for holistic and premium pet care products. This involves not just pet food & treats but also grooming products, health & care products, supplements, toys, hygiene products, and accessories. With the adoption rates of stray animals rising, along with disposable income levels in cities, a large consumer base has developed that is concerned about the healthy longevity of its pets.
Health-conscious consumers lead the pack when it comes to natural, organic, and vet-recommended products. Product innovations like functional foods, pet probiotics, dental chews, and eco-friendly grooming products have created a new era in reshaping traditional product offerings. Besides that, with the rapid development of e-commerce platforms and direct-to-consumer subscription models, premium products are more available to a wider audience.
The impact of urbanization and lifestyle changes plays a role in shaping the industry dynamics. Concomitantly, a rise in appreciation for the mental health of dogs and cats has denoted an increase in enrichment toys and anxiety-relief gadgets.
While showing good sales, the industry faces certain challenges. Changing costs of raw materials, regulatory hurdles in the approval of pet health products, and concerns about the environmental impact of packaging and product formulation are some of those challenges. However, some of these challenges are met with innovative solutions, and many brands are investing in sustainable packaging and clean-label ingredients.
| Metrics | Values |
|---|---|
| Industry Size (2025E) | USD 14.63 billion |
| Industry Value (2035F) | USD 24.04 billion |
| CAGR (2025 to 2035) | 5% |
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| Criteria | Product Quality & Safety |
|---|---|
| Pet Product Manufacturers | High |
| Retailers | Medium |
| Distributors | Medium |
| Pet Owners | High |
| Criteria | Production Cost |
|---|---|
| Production Cost | High |
| Retailers | High |
| Distributors | Medium |
| Pet Owners | Medium |
| Criteria | Supply Chain Efficiency |
|---|---|
| Production Cost | Medium |
| Retailers | High |
| Distributors | High |
| Pet Owners | Medium |
| Criteria | Regulatory Compliance |
|---|---|
| Production Cost | High |
| Retailers | Medium |
| Distributors | Medium |
| Pet Owners | Low |
| Criteria | Innovation & Health Focus |
|---|---|
| Production Cost | High |
| Retailers | Medium |
| Distributors | Medium |
| Pet Owners | High |
| Criteria | Market Demand |
|---|---|
| Production Cost | Medium |
| Retailers | High |
| Distributors | High |
| Pet Owners | High |
Between 2020 and 2024, pet care products in the USA and Canada experienced a surge in demand, largely driven by the pandemic-led increase in pet adoptions. Consumers began to invest in premium grooming items, supplements, organics, and health-monitoring merchandise.
Petco and Chewy broadened the product category to holistic pet healthcare products, while niche players highlighted clean-label, vet-verified formulas. Joint-formulated, probiotic, and CBD-based pet health supplements dominated sales. People started purchasing eco-packaged, biodegradable toys and products.
The pet wellness segment will change through personalization, technology, and preventive health over the next coming years, 2025 to 2035. Pet exercise monitoring gadgets, tele-vet and smart feeding gadgets, and well-being monitoring and surveillance systems will enter the mainstream self-naming domain.
Companies will be making investments in customized nutrition regimens, breed-specific dermatology, and adaptive well-being regimens with the help of AI-supported analytics. Greater demand for refillable and sustainable packaging will be witnessed, and subscription models and direct-to-consumer (DTC) models will keep fueling convenience and customer loyalty.
Comparative Market Shift Analysis (2020 to 2024 vs. 2025 to 2035)
| 2020 to 2024 | 2025 to 2035 |
|---|---|
| Wellness, grooming, and comfort during lockdowns | Long-term health, preventative healthcare, and tailored solutions |
| CBD treats, organic shampoos, raw food diets | Smart wearables, AI-driven nutrition, personalized grooming kits |
| Online growth through channels like Chewy and Amazon | DTC subscription companies, AR-based virtual pet consultations |
| Green playthings and biodegradable packaging | Minimal; convenience product-focused |
| Extended health monitoring gadgets, tele-vet availability, interactive feeders. | Unrolling organic and functional snacks, adding vet-approved SKUs |
| Collaborating with technology firms, investing in predictive pet wellness platforms | Greater focus on clean labeling and ingredient clarity |
There is a continued sales expansion in the USA and Canada due to increased pet ownership and the growing desire for premium, health-oriented products. However, several risks jeopardize its momentum, from economic pressures to regulatory challenges. Such threats should be anticipated and addressed to sustain long-term growth and consumer trust.
One major threat is economic sensitivity. The industry has been resilient against such downturns. Still, it will have negative effects on premium pet products, grooming items, or supplements when supplies are lower because of inflation or reduced discretionary income. Therefore, the main way forward for firms would be to introduce value-oriented products and bundles for the cost savings generated by preventive pet care.
Pet care products need to comply with FDA (USA), CFIA (Canada), and state/provincial regulations, starting from food and treats to nutritional supplements. In addition to the numerous recalls and fines, loss of trust is bound to occur once consumers believe that the product they are buying does not meet industry standards. Companies must be aware of ever-changing regulations, invest in quality assurance, and adhere to transparent labeling.
Supply chain disruption is an urgent issue. It results from dependence on foreign supply of ingredients, packaging materials, or third-party manufacturer facilities, which results in shortages or price fluctuations. Such cases have already been seen during the COVID-19 pandemic, and the situation is still due to global shipping challenges. Brands ought to diversify their sourcing and create local supplier networks to mitigate this and ensure they have enough cushion stocks.
Another threat is the continued growth of e-commerce and the prevalence of counterfeit goods. The more that pet care products are sold on the internet, the greater the risk that these brands will face imitation goods or unauthorized sellers. Such cheap products may harm pets and damage the brand's reputation. Product authentication features, authorized dealer programs, and active online monitoring can help to combat this.
| Country | CAGR (2025 to 2035) |
|---|---|
| USA | 6.3% |
| Canada | 5.1% |
The USA is anticipated to grow at a CAGR of 6.3% during the period 2025 to 2035. Growth is being fueled by heightened consumer awareness of pet wellness and health, driving demand for specialty grooming, nutritional, and therapeutic products. High pet ownership rates among young consumers, together with rising trends toward premium and organic products, are fueling product innovation and marketing initiatives.
The industry is also witnessing online shopping channels growing rapidly, which are helping to boost product availability and personalization. Subscription plans and auto-replenishment products are becoming increasingly popular among urban buyers. Moreover, higher spending on pet lifestyle accessories and utility items such as calming sprays, joint supplements, and breed-based shampoos are driving a broader trend of product variety across the country.
Canada's pet care products industry is projected to grow at a CAGR of 5.1% during the forecast period of 2025 to 2035. Increasing pet adoption, particularly in cities, has driven higher demand for high-end pet care products.
Natural and environment-friendly product categories are gaining popularity in Canada, with consumers actively seeking products that are sustainably made and free of synthetic additives. A trend toward growth in favor of locally manufactured pet care products is suggested as an indicator of a desire to support local businesses and maintain traceability.
The seasonal variation in consumer behavior is experienced with spikes in specific product categories such as paw care, rainwear, and supplements during cold weather. Vet influence remains in pushing ahead with the steady growth of recommended health and hygiene products from the vet. A well-established retail infrastructure, including offline and online channels,enhances access in both urban and rural markets.
In 2025, by product type, cat litter accounts for 18% of the share, followed by litter boxes, which have a 15% share. Increasing urban pet ownership and concomitant focus on pet hygiene and odor control create demand for these products.
The cat litter segment (18%) is experiencing strong growth due to advancements in clumping, biodegradable, and odor-neutralizing formulas. As sustainability emerges as a significant criterion for consumers' choice, reliance on natural and eco-friendly options, including corn, wheat, and recycled paper, is gaining acceptance.
Major brands such as Purina's Tidy Cats, Arm & Hammer, and ökocat are marketing low-dust and fragrance-free alternatives to appeal to health-conscious pet owners. Furthermore, subscription-based delivery systems such as those from PrettyLitter and Boxiecat have increased in popularity, adding value through features like real-time health monitoring with color-changing litter indicating urinary tract infections.
The box litter goods hold 15% are evolving as consumers increasingly look for automated and self-cleaning boxes to limit cleaning maintenance. Litter-Robot, PetSafe, and CatGenie are some pioneers in offering high-tech, WiFi-enabled solutions providing odor control and automatic waste disposal.
Additionally, litter boxes with elegant designs, enclosed by Modkat and IRIS USA, are gaining traction among discerning pet owners seeking functional yet stylish products that fit into their home interiors.
In 2025, by type, the dog products segment shared a total of 60% share, and the cat segment accounted for 40%.
Adoption is increasing at a greater rate, causing more people to adopt pets. Also, spending on luxuries such as organic foods, grooming, training accessories, and primary health care increases. The dominant players are Hill's Science Diet, Blue Buffalo, and Royal Canin in dog food, while Burt's Bees and TropiClean are, respectively, in dog grooming products.
The demand for smart accessories for pets is also going up, with products such as the Whistle GPS-dog collar and Furbo dog camera offering enhanced tracking, training, and health monitoring options for owners.
Additionally, the cat care segment (40%) is increasingly benefiting from growing cat ownership among urban and millennial consumers for taking care of low-maintenance pets. There is a huge demand for premium-quality cat litter, premium nutrition, and interactive toys. In the cat litter industry, Tidy Cats, Fresh Step, and ökocat rank among the top competitors.
In the cat food industry, Sheba, Purina Pro Plan, and Meow Mix dominate the sales. Also, in the self-cleaning litter box sector, which Litter-Robot and CatGenie are spearheading, pet owners are becoming increasingly attracted to easy and hassle-free hygiene solutions.
Given the transformation of the pet-care industry, dog and cat product segments are witnessing a premiumization trend, innovations based on sustainability, and integration of technology, which are steadily shaping the future of the pet-care products industry in North America.
Chewy, Inc. has a wide online selling platform and customer-based business. Its quick turnaround period for ordering, subscription service and personalized product offerings have done a great deal of work to build loyal customers. Clorox Company is also a leader by virtue of having well-established brands and pet-friendlier cleaning product innovations that cater to health-aware canine owners.
Spectrum Brands Holdings, Inc. taps into its portfolio of pet care diversified from grooming accessories to health supplements to building competitive traction. Simultaneously, Earthbath and Coastal Pet Products, albeit smaller in scale, are gaining traction with hard-use pet accessories and green-grooming products, respectively. They appeal due to the ability to reflect niche preferences in terms of genuineness and custom fit.
Mid-range and niche companies such as DogTuff, Cycle Dog and GOUGHNUTS cater to specialized demands such as tough toys and post-consumer recycled content. Brand storytelling and sustainable procurement remain at the forefront of growth in this shifting competitive environment.
Market Share Analysis by Company
| Company Name | Estimated Market Share (%) |
|---|---|
| Chewy, Inc | 22-26% |
| The Clorox Company | 14-17% |
| Spectrum Brands Holdings, Inc. | 12-15% |
| Earthbath | 8-10% |
| Coastal Pet Products | 6-8% |
| Other Companies (Combined) | 30-38% |
| Company Name | Key Offerings/Activities |
|---|---|
| Chewy, Inc | Offers subscription-based pet supplies, veterinary telehealth, personalized recommendations, and a wide e-commerce pet product portfolio. |
| The Clorox Company | Offers pet-safe cleaners, cat litter, and stain removers under brands that promote home hygiene alongside pet health. |
| Spectrum Brands Holdings, Inc. | Provides pet grooming, aquatics, and animal health products, enhancing presence through multi-category pet wellness solutions. |
| Earthbath | Specializes in plant-based pet grooming products like shampoos and wipes, focusing on eco-conscious and biodegradable formulations. |
| Coastal Pet Products | Manufactures durable leashes, collars, and harnesses for dogs and cats, emphasizing comfort, safety, and American-made quality. |
Key Company Insights
Chewy, Inc (22-26%)
Chewy is expanding its ecosystem with telehealth, auto-ship features, and exclusive branded offerings. Its e-commerce-driven service excellence secures strong customer retention in North America.
The Clorox Company (14-17%)
Clorox emphasizes multifunctional pet products, blending cleaning and pet safety. Innovation in natural and health-aligned products supports the brand's growing share in the wellness category.
Spectrum Brands Holdings, Inc (12-15%)
The company maintains a competitive edge through diversified product offerings across grooming, aquatics, and health. Strategic retail partnerships and product development help in building brand loyalty.
Earthbath (8-10%)
Earthbath’s environmentally friendly grooming solutions resonate with pet owners prioritizing safety and sustainability, allowing the brand to scale steadily within conscious consumer segments.
Coastal Pet Products (6-8%)
By focusing on high-quality craftsmanship and durability, Coastal Pet Products appeals to consumers seeking reliable and long-lasting pet accessories.
Other Key Players (30-38% Combined)
The industry is estimated to be worth USD 14.63 billion in 2025.
The market is expected to grow steadily, reaching approximately USD 24.04 billion by 2035, fueled by rising pet ownership, premiumization of pet products, and increasing consumer focus on pet health and wellness.
The industry is slated to garner 5% CAGR during the study period.
Cat litter products are sold the most.
Major companies in this space include Chewy, Inc, The Clorox Company, Spectrum Brands Holdings, Inc., Earthbath, Coastal Pet Products, DogTuff, Cycle Dog, GOUGHNUTS, INC, Healthy Pet L.P., Richell Inc, and Groomer's Choice.
The segmentation is as bark collar, carrier backpacks, cat litter, litter box, bowl, feeders & waterers, pet containment, pet door, harness & leashes, and pet toys.
The segmentation is into dog and cat.
The distribution network includes modern trade, convenience stores, pet stores, multi-brand stores, drug stores, online retailers, and other sales channels.
The report covers the USA and Canada.
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