Indonesia Pet Care Market Share Analysis

Indonesia Pet Care Market Size and Share Analysis Outlook 2025 to 2035

The Indonesia pet care market has witnessed unprecedented growth over recent years due to pet ownership, rising disposable incomes, and increasing awareness of pet health and wellness. Urbanization and changes in lifestyle have created opportunities for premium pet food, grooming services, and veterinary care. Advances in nutrition, sustainable pet products, and digital pet care are revolutionizing the industry. Major brands include Royal Canin, Pedigree, and Whiskas, which have a wide distribution network and high consumer trust levels that have captured 55% of the market. The other 30% is shared between regional brands and emerging startups. Specialty and organic pet care brands make up the remaining 15%.

Global Market Share by Key Players in Pet Food, Grooming, Health, and E-commerce Channels

Market Concentration, 2025

The Indonesia pet care market in 2025 is moderately concentrated, with global brands such as Mars Petcare, Nestlé Purina, and Royal Canin leading the industry. However, local brands and smaller specialty pet food providers contribute to market competition. Rising pet adoption rates and premiumization trends are driving market growth and product innovation.

Segment Analysis

Sales Channels

The Indonesia pet care market is expanding across multiple sales channels. Pet specialty stores and supermarkets lead the market with 50% market share, due to in-store consultations and the availability of high-end pet products. E-commerce platforms account for 35% due to the convenience of online shopping, subscription-based deliveries, and pet wellness apps. Veterinary clinics and pharmacies account for 10%, based on prescription diets and pet medications. The remaining 5% is DTC brands and niche pet boutiques, which are responding to the growing demand for personalized pet care.

Product Type

The market is segmented into pet food, pet grooming, pet accessories, and veterinary care. Pet food leads with 60% market share because most pet owners pay much attention to the quality of diets provided for their pets. Pet grooming constitutes 15%, driven by hygiene and aesthetic needs. Pet accessories constitute 15%, including bedding, leashes, and toys. Veterinary care constitutes 10%, focusing on health, vaccination, and preventive treatments.

Who Shaped the Year

2024 was a transformation year for the Indonesian pet care market, led by sustainability, premiumization, and digitalization. Leaders include:

• Royal Canin: Increased prescription pet diet offerings that are based on tailored nutrition for specific breeds and health conditions.
• Pedigree: Improved mass-market appeal with value-for-money, high-protein pet food targeting middle-income families.
• Whiskas: Introduced gourmet wet food offerings and functional treats added with more vitamins and minerals.
• Purina: Emphasis on sustainable packaging and organic formulation of pet foods, which was in line with the demand by the eco-aware consumer.
• Hill's Science Diet: Product line for pets, recommended by veterinarians that had scientifically created age-specific nutrient profiles for nutrition.
• Emerging Brands: A new set of specialty brands: Orijen and Taste of the Wild acquired popularity due to grain-free protein-rich pet foods.

Key Highlights from the Forecast

• Sustainability & Responsible Sourcing:The market of eco-friendly packing of pet foods and sourcing practices is on a rise.
• Personalized Pet Nutrition: AI-driven recommendations for pet food and subscription meal plans are gaining popularity.
• E-commerce & Pet Tech: Digital care platforms, subscription grooming boxes, and online consultations with vets redefine convenience.
• Health & Wellness Focus: Hypoallergenic, probiotic-infused, and age-specific foods are gaining in demand.
• Pet Humanization Trend: Owners are beginning to treat their pets as members of the family, leading to a boom in premium and luxury pet products.

Tier-Wise Brand Classification, 2025

Key Brand Initiatives

Recommendations for Brands

• Growing Sustainably in Pet Care: Bring biodegradable packaging and ethically sourced ingredients in response to demand from the ecologically mindful.
• Harnessing AI & Digital Pet Technology: Design AI-based meal planning & virtual consultation with veterinarians to deliver customized pet care
• E-Commerce Capabilities: Building robust direct-to-consumer selling platforms with subscription-based pet supply home deliveries
• Health as the Imperative for Pet Products: Extending the product range into probiotic-enriched pet food, dental solutions, and joint support supplements.
• Premium & Luxury Markets: Sell high-end pet accessories, organic grooming products, and customized wellness plans.

Future Roadmap

The Indonesian pet care market is likely to be one that continues growing well, supported by rising adoption of pets, an increase in disposable income, and advances in nutrition and technology related to pets. Sustainability, digital pet health solutions, and premiumization will help brands to satisfy changing consumer needs. AI-powered pet food recommendations, telemedicine for pets, and eco-friendly pet care products will be the next evolution of the market. The future of Indonesia's pet care industry is all about pet humanization, digital convenience, and ethical product innovation.