The pet market is estimated to be valued at US$ 18 billion in 2023 and is expected to reach US$ 39 billion by 2033. The adoption pet likely to advance at a CAGR of 8% during the forecast period. A prominent driver is the humanization of pets. As pets become more integrated into our families and daily lives, pet owners are increasingly treating them as valued members of the household.
This shift in perception has led to a surge in demand for premium and specialized products and services that cater to the well-being and comfort of pets. From gourmet pet food and designer accessories to luxury pet spas and pet-friendly travel accommodations, the pet market is witnessing a rise in offerings that align with the humanization trend.
The influence of social media has had a profound impact on the pet market. Platforms like Instagram and TikTok have turned pets into social media stars, with dedicated fan bases and sponsorships. This phenomenon has created a new market segment where pet owners seek out products that can enhance their pets' social media presence, such as stylish outfits, photo props, and even pet influencers.
The growing awareness of pet mental health and emotional well-being is driving demand for products and services that address these aspects. Pet owners are increasingly investing in toys, puzzles, and interactive gadgets that stimulate their pets' minds and alleviate boredom. Moreover, there is a rise in the availability of pet-specific therapies and calming products to address anxiety and stress-related issues in pets.
Attribute | Details |
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Estimated Market Size (2023) | US$ 18 billion |
Projected Market Size (2033) | US$ 39 billion |
CAGR from 2023 to 2033 | 8% |
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As per FMI, demand in the global pet market is projected to grow at a robust CAGR of 8% during the forecast period from 2023 to 2033. Various benefits of adopting pets such as reduced stress, anxiety, and depression are the key factors improving the demand in the market. Further, adoption of pets is expected to surge as it eases loneliness, encourages exercise and playfulness, and thus improves owners’ health.
Over the years, the pet population increased significantly due to rapid urbanization, growing consumer interest, rising trend of humanization, and awareness among people about the benefits of keeping pets. Animals such as cats, dogs, lovebirds, parrots, and other small pets, are being increasingly adopted as pets by people across the world. Among these, cats and dogs are the most commonly adopted pets.
Elevating the Pet Experience: Unleashing the Potential of Pet Humanization and Premiumization in the Booming Pet Market
In recent years, rising trend of humanization has played a crucial role in propelling the growth of pet market and the trend is likely to continue during the forecast period. For many pet owners, their pets are part of the family. They refer to them as their ‘children’ or ‘fur babies’. They spend large amounts on purchasing companion pets and numerous pet-related products.
Increasing popularity of premiumization along with rapid expansion of pet-food industry is supporting the pet market growth. Natural pet products are a key target for premiumization, and pet owners are continuously looking for these natural products. The availability of numerous ready-made pet foods at affordable prices will therefore continue to encourage people to adopt pets in future, thereby creating space for market growth.
The rise in nuclear families due to urbanization and economic growth along with the easy availability of pets on online and offline shopping platforms will push the sales of pets during the forecast period.
In the majority of households across the world, pets are considered members of the family. It is estimated that more than half of the world's population owns a pet.
Among various countries, Argentina has the greatest rate of pet ownership, with two out of every three people owning a dog. Rising consumer preference for having a pet, easy availability of a variety of pets, and increasing disposable income are some of the factors driving growth in Argentina's pet market.
In Australia, the average number of domestic pets has gradually climbed over the last two years, and, surprisingly, younger generations are more likely to possess pets. At least one pet is owned by two-thirds of Australians.
It should come as no surprise that love and dating are two of the most common reasons people keep dogs. Pet owners, according to one study, had a more active lifestyle and spent more time in their everyday lives than non-pet owners. Growing awareness about the physical and mental health benefits of keeping pets will continue to push the sales of pets in Australia.
In recent years, the United States has become the world leader in dog and cat pet population and ownership. Americans don't hold back their love for their animals. More than half of the United States citizens own a dog or cat.
Factors, such as the growing popularity of pet humanization, rapid economic growth, favourable government support, availability of pet insurance, and establishment of dog and cat parks, cat cafes, dog daycare centers, and pets travel accommodations are some of the factors driving growth in the United States pet care market (purchasing of pets). The growing adoption of dogs in the military and defense sector will boost sales of pets in the county during the forecast period.
As per FMI, the male pets segment is expected to account for the largest share of the global pet market during the forecast period. This can be attributed to the rising preference of households to adopt male pets.
The adoption of male pets helps in controlling the rapidly growing animal population. Female pets are more likely to be favored by pet stores, as they can breed them and increase the population and produce a new strain of baby pets.
Dogs and cats are mostly preferred by humans for their companionship. They are one of the most common pets worldwide because they are very affectionate, loving, and intelligent. Cats have long been valued as companions by humans and are one of the most popular pets as most cat owners also love them for their independent nature.
Dogs are also extremely affectionate and just like humans, they are social animals that want to connect, be accepted, and be loved. The most common form of interspecies bonding occurs between humans and dogs.
The economy price level is mainly preferred by pet owners because the premium pet-priced pets are more expensive and also require very expensive maintenance which affects the income of pet owners.
The competitive landscape of the pet market is characterized by a diverse range of players, including large corporations, niche brands, and local businesses. Established pet retailers like PetSmart and Petco hold significant market share, offering a wide range of products and services.
The market also sees competition from emerging online retailers, specialized boutique stores, and direct-to-consumer brands. Key factors for success include product quality, innovation, pricing, customer experience, and brand loyalty. With the increasing demand for premium and sustainable pet products, companies that can differentiate themselves through unique offerings, personalized experiences, and a strong online presence have the opportunity to gain a competitive edge in this thriving market.
Key Players in the Market:
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Strategies for Pet Providers to Expand in the Market
Product Portfolio:
Report Attribute | Details |
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Market Value in 2023 | US$ 18 billion |
Market Value in 2033 | US$ 39 billion |
Growth Rate | CAGR of 8% from 2023 to 2033 |
Base Year for Estimation | 2022 |
Historical Data | 2018 to 2022 |
Forecast Period | 2023 to 2033 |
Quantitative Units | Revenue in US$ billion and CAGR from 2023 to 2033 |
Report Coverage | Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis |
Segments Covered |
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Regions Covered |
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Key Countries Profiled |
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Key Companies Profiled |
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Customization & Pricing | Available Upon Request |
The pet market is valued at US$ 18 billion in 2023.
The pet market is likely to surge at 8% CAGR, reaching US$ 39 billion by 2033.
The United States, with high pet ownership rates and increasing pet humanization, presents considerable revenue prospects in the pet industry.
Given shifting pet ownership approaches and growing investments in pet products, China, Japan, and India are instrumental in the Asia Pacific pet market.
The key trend shaping the pet market is the escalating demand for premium and health-focused pet products and services.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyers 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Pets Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Pets Type, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Pets Type, 2023 to 2033 5.3.1. Dogs 5.3.2. Cats 5.3.3. Others 5.4. Y-o-Y Growth Trend Analysis By Pets Type, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Pets Type, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Price Range 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Price Range, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Price Range, 2023 to 2033 6.3.1. Premium 6.3.2. Economy 6.4. Y-o-Y Growth Trend Analysis By Price Range, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Price Range, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Gender 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Gender, 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Gender, 2023 to 2033 7.3.1. Male 7.3.2. Female 7.4. Y-o-Y Growth Trend Analysis By Gender, 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Gender, 2023 to 2033 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channels 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channels, 2018 to 2022 8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channels, 2023 to 2033 8.3.1. Online Retailers 8.3.2. Offline 8.3.3. Others 8.4. Y-o-Y Growth Trend Analysis By Sales Channels, 2018 to 2022 8.5. Absolute $ Opportunity Analysis By Sales Channels, 2023 to 2033 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 9.1. Introduction 9.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022 9.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033 9.3.1. North America 9.3.2. Latin America 9.3.3. Western Europe 9.3.4. Eastern Europe 9.3.5. South Asia and Pacific 9.3.6. East Asia 9.3.7. Middle East and Africa 9.4. Market Attractiveness Analysis By Region 10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. U.S. 10.2.1.2. Canada 10.2.2. By Pets Type 10.2.3. By Price Range 10.2.4. By Gender 10.2.5. By Sales Channels 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Pets Type 10.3.3. By Price Range 10.3.4. By Gender 10.3.5. By Sales Channels 10.4. Key Takeaways 11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Brazil 11.2.1.2. Mexico 11.2.1.3. Rest of Latin America 11.2.2. By Pets Type 11.2.3. By Price Range 11.2.4. By Gender 11.2.5. By Sales Channels 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Pets Type 11.3.3. By Price Range 11.3.4. By Gender 11.3.5. By Sales Channels 11.4. Key Takeaways 12. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. Germany 12.2.1.2. U.K. 12.2.1.3. France 12.2.1.4. Spain 12.2.1.5. Italy 12.2.1.6. Rest of Western Europe 12.2.2. By Pets Type 12.2.3. By Price Range 12.2.4. By Gender 12.2.5. By Sales Channels 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Pets Type 12.3.3. By Price Range 12.3.4. By Gender 12.3.5. By Sales Channels 12.4. Key Takeaways 13. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. Poland 13.2.1.2. Russia 13.2.1.3. Czech Republic 13.2.1.4. Romania 13.2.1.5. Rest of Eastern Europe 13.2.2. By Pets Type 13.2.3. By Price Range 13.2.4. By Gender 13.2.5. By Sales Channels 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Pets Type 13.3.3. By Price Range 13.3.4. By Gender 13.3.5. By Sales Channels 13.4. Key Takeaways 14. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. India 14.2.1.2. Bangladesh 14.2.1.3. Australia 14.2.1.4. New Zealand 14.2.1.5. Rest of South Asia and Pacific 14.2.2. By Pets Type 14.2.3. By Price Range 14.2.4. By Gender 14.2.5. By Sales Channels 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Pets Type 14.3.3. By Price Range 14.3.4. By Gender 14.3.5. By Sales Channels 14.4. Key Takeaways 15. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 15.2.1. By Country 15.2.1.1. China 15.2.1.2. Japan 15.2.1.3. South Korea 15.2.2. By Pets Type 15.2.3. By Price Range 15.2.4. By Gender 15.2.5. By Sales Channels 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Pets Type 15.3.3. By Price Range 15.3.4. By Gender 15.3.5. By Sales Channels 15.4. Key Takeaways 16. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 16.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 16.2.1. By Country 16.2.1.1. GCC Countries 16.2.1.2. South Africa 16.2.1.3. Israel 16.2.1.4. Rest of MEA 16.2.2. By Pets Type 16.2.3. By Price Range 16.2.4. By Gender 16.2.5. By Sales Channels 16.3. Market Attractiveness Analysis 16.3.1. By Country 16.3.2. By Pets Type 16.3.3. By Price Range 16.3.4. By Gender 16.3.5. By Sales Channels 16.4. Key Takeaways 17. Key Countries Market Analysis 17.1. U.S. 17.1.1. Pricing Analysis 17.1.2. Market Share Analysis, 2022 17.1.2.1. By Pets Type 17.1.2.2. By Price Range 17.1.2.3. By Gender 17.1.2.4. By Sales Channels 17.2. Canada 17.2.1. Pricing Analysis 17.2.2. Market Share Analysis, 2022 17.2.2.1. By Pets Type 17.2.2.2. By Price Range 17.2.2.3. By Gender 17.2.2.4. By Sales Channels 17.3. Brazil 17.3.1. Pricing Analysis 17.3.2. Market Share Analysis, 2022 17.3.2.1. By Pets Type 17.3.2.2. By Price Range 17.3.2.3. By Gender 17.3.2.4. By Sales Channels 17.4. Mexico 17.4.1. Pricing Analysis 17.4.2. Market Share Analysis, 2022 17.4.2.1. By Pets Type 17.4.2.2. By Price Range 17.4.2.3. By Gender 17.4.2.4. By Sales Channels 17.5. Germany 17.5.1. Pricing Analysis 17.5.2. Market Share Analysis, 2022 17.5.2.1. By Pets Type 17.5.2.2. By Price Range 17.5.2.3. By Gender 17.5.2.4. By Sales Channels 17.6. U.K. 17.6.1. Pricing Analysis 17.6.2. Market Share Analysis, 2022 17.6.2.1. By Pets Type 17.6.2.2. By Price Range 17.6.2.3. By Gender 17.6.2.4. By Sales Channels 17.7. France 17.7.1. Pricing Analysis 17.7.2. Market Share Analysis, 2022 17.7.2.1. By Pets Type 17.7.2.2. By Price Range 17.7.2.3. By Gender 17.7.2.4. By Sales Channels 17.8. Spain 17.8.1. Pricing Analysis 17.8.2. Market Share Analysis, 2022 17.8.2.1. By Pets Type 17.8.2.2. By Price Range 17.8.2.3. By Gender 17.8.2.4. By Sales Channels 17.9. Italy 17.9.1. Pricing Analysis 17.9.2. Market Share Analysis, 2022 17.9.2.1. By Pets Type 17.9.2.2. By Price Range 17.9.2.3. By Gender 17.9.2.4. By Sales Channels 17.10. Poland 17.10.1. Pricing Analysis 17.10.2. Market Share Analysis, 2022 17.10.2.1. By Pets Type 17.10.2.2. By Price Range 17.10.2.3. By Gender 17.10.2.4. By Sales Channels 17.11. Russia 17.11.1. Pricing Analysis 17.11.2. Market Share Analysis, 2022 17.11.2.1. By Pets Type 17.11.2.2. By Price Range 17.11.2.3. By Gender 17.11.2.4. By Sales Channels 17.12. Czech Republic 17.12.1. Pricing Analysis 17.12.2. Market Share Analysis, 2022 17.12.2.1. By Pets Type 17.12.2.2. By Price Range 17.12.2.3. By Gender 17.12.2.4. By Sales Channels 17.13. Romania 17.13.1. Pricing Analysis 17.13.2. Market Share Analysis, 2022 17.13.2.1. By Pets Type 17.13.2.2. By Price Range 17.13.2.3. By Gender 17.13.2.4. By Sales Channels 17.14. India 17.14.1. Pricing Analysis 17.14.2. Market Share Analysis, 2022 17.14.2.1. By Pets Type 17.14.2.2. By Price Range 17.14.2.3. By Gender 17.14.2.4. By Sales Channels 17.15. Bangladesh 17.15.1. Pricing Analysis 17.15.2. Market Share Analysis, 2022 17.15.2.1. By Pets Type 17.15.2.2. By Price Range 17.15.2.3. By Gender 17.15.2.4. By Sales Channels 17.16. Australia 17.16.1. Pricing Analysis 17.16.2. Market Share Analysis, 2022 17.16.2.1. By Pets Type 17.16.2.2. By Price Range 17.16.2.3. By Gender 17.16.2.4. By Sales Channels 17.17. New Zealand 17.17.1. Pricing Analysis 17.17.2. Market Share Analysis, 2022 17.17.2.1. By Pets Type 17.17.2.2. By Price Range 17.17.2.3. By Gender 17.17.2.4. By Sales Channels 17.18. China 17.18.1. Pricing Analysis 17.18.2. Market Share Analysis, 2022 17.18.2.1. By Pets Type 17.18.2.2. By Price Range 17.18.2.3. By Gender 17.18.2.4. By Sales Channels 17.19. Japan 17.19.1. Pricing Analysis 17.19.2. Market Share Analysis, 2022 17.19.2.1. By Pets Type 17.19.2.2. By Price Range 17.19.2.3. By Gender 17.19.2.4. By Sales Channels 17.20. South Korea 17.20.1. Pricing Analysis 17.20.2. Market Share Analysis, 2022 17.20.2.1. By Pets Type 17.20.2.2. By Price Range 17.20.2.3. By Gender 17.20.2.4. By Sales Channels 17.21. GCC Countries 17.21.1. Pricing Analysis 17.21.2. Market Share Analysis, 2022 17.21.2.1. By Pets Type 17.21.2.2. By Price Range 17.21.2.3. By Gender 17.21.2.4. By Sales Channels 17.22. South Africa 17.22.1. Pricing Analysis 17.22.2. Market Share Analysis, 2022 17.22.2.1. By Pets Type 17.22.2.2. By Price Range 17.22.2.3. By Gender 17.22.2.4. By Sales Channels 17.23. Israel 17.23.1. Pricing Analysis 17.23.2. Market Share Analysis, 2022 17.23.2.1. By Pets Type 17.23.2.2. By Price Range 17.23.2.3. By Gender 17.23.2.4. By Sales Channels 18. Market Structure Analysis 18.1. Competition Dashboard 18.2. Competition Benchmarking 18.3. Market Share Analysis of Top Players 18.3.1. By Regional 18.3.2. By Pets Type 18.3.3. By Price Range 18.3.4. By Gender 18.3.5. By Sales Channels 19. Competition Analysis 19.1. Competition Deep Dive 19.1.1. PetSmart 19.1.1.1. Overview 19.1.1.2. Product Portfolio 19.1.1.3. Profitability by Market Segments 19.1.1.4. Sales Footprint 19.1.1.5. Strategy Overview 19.1.1.5.1. Marketing Strategy 19.1.1.5.2. Product Strategy 19.1.1.5.3. Channel Strategy 19.1.2. Petco 19.1.2.1. Overview 19.1.2.2. Product Portfolio 19.1.2.3. Profitability by Market Segments 19.1.2.4. Sales Footprint 19.1.2.5. Strategy Overview 19.1.2.5.1. Marketing Strategy 19.1.2.5.2. Product Strategy 19.1.2.5.3. Channel Strategy 19.1.3. Petland 19.1.3.1. Overview 19.1.3.2. Product Portfolio 19.1.3.3. Profitability by Market Segments 19.1.3.4. Sales Footprint 19.1.3.5. Strategy Overview 19.1.3.5.1. Marketing Strategy 19.1.3.5.2. Product Strategy 19.1.3.5.3. Channel Strategy 19.1.4. Petmate 19.1.4.1. Overview 19.1.4.2. Product Portfolio 19.1.4.3. Profitability by Market Segments 19.1.4.4. Sales Footprint 19.1.4.5. Strategy Overview 19.1.4.5.1. Marketing Strategy 19.1.4.5.2. Product Strategy 19.1.4.5.3. Channel Strategy 19.1.5. Petfinder 19.1.5.1. Overview 19.1.5.2. Product Portfolio 19.1.5.3. Profitability by Market Segments 19.1.5.4. Sales Footprint 19.1.5.5. Strategy Overview 19.1.5.5.1. Marketing Strategy 19.1.5.5.2. Product Strategy 19.1.5.5.3. Channel Strategy 19.1.6. Adoptapet.com 19.1.6.1. Overview 19.1.6.2. Product Portfolio 19.1.6.3. Profitability by Market Segments 19.1.6.4. Sales Footprint 19.1.6.5. Strategy Overview 19.1.6.5.1. Marketing Strategy 19.1.6.5.2. Product Strategy 19.1.6.5.3. Channel Strategy 19.1.7. The Shelter Project 19.1.7.1. Overview 19.1.7.2. Product Portfolio 19.1.7.3. Profitability by Market Segments 19.1.7.4. Sales Footprint 19.1.7.5. Strategy Overview 19.1.7.5.1. Marketing Strategy 19.1.7.5.2. Product Strategy 19.1.7.5.3. Channel Strategy 19.1.8. Best Friends Animal Society 19.1.8.1. Overview 19.1.8.2. Product Portfolio 19.1.8.3. Profitability by Market Segments 19.1.8.4. Sales Footprint 19.1.8.5. Strategy Overview 19.1.8.5.1. Marketing Strategy 19.1.8.5.2. Product Strategy 19.1.8.5.3. Channel Strategy 19.1.9. Petco Foundation 19.1.9.1. Overview 19.1.9.2. Product Portfolio 19.1.9.3. Profitability by Market Segments 19.1.9.4. Sales Footprint 19.1.9.5. Strategy Overview 19.1.9.5.1. Marketing Strategy 19.1.9.5.2. Product Strategy 19.1.9.5.3. Channel Strategy 19.1.10. Petango 19.1.10.1. Overview 19.1.10.2. Product Portfolio 19.1.10.3. Profitability by Market Segments 19.1.10.4. Sales Footprint 19.1.10.5. Strategy Overview 19.1.10.5.1. Marketing Strategy 19.1.10.5.2. Product Strategy 19.1.10.5.3. Channel Strategy 20. Assumptions & Acronyms Used 21. Research Methodology
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