Pet Milk Replacers Market Snapshot
As per a recent market analysis by Future Market Insights (FMI), the global pet milk replacers market reached US$ 192.7 Mn in 2021. Growing prevalence of pet humanization trends across the globe is a key factor bolstering consumers' expenditure on high-quality pet milk replacers.
With a favorable demand outlook, FMI projects the market to grow at a robust 7.10% CAGR through 2031. After countering the initial impacts of COVID-19, sales are anticipated to recover significantly. Product innovations by leading players are on the cards, which will further foster growth in the pet milk replacers market.
Key Points Covered in Pet Milk Replacers Market Survey
- Market estimates and forecast 2021-2031
- Key drivers and restraints impacting market growth
- Segment-wise, Country-wise, and Region-wise Analysis
- Competition Mapping and Benchmarking
- Brand share and Market Share Analysis
- Key Product Innovations and Regulatory Climate
- COVID-19 Impact on Pet Milk Replacers Market and how to Navigate
- Recommendation on Key Winning Strategies
Pet Milk Replacers Market Historic Sales Compared to 2021-2031 Forecast Outlook
Demand for pet milk replacers registered a positive 6.30% CAGR between 2016 and 2020. As the rate of pet ownership increases by the year, commercial milk replacers for puppies and kittens experienced high demand and the trend is anticipated to continue through 2031.
Pet milk replacers are widely being adopted for rearing orphaned baby animals, ill or weak neonates, and to supplement diets for dogs and cats in large litters. Nutrients present in cow and goat milk can cause gastrointestinal problems in puppies. This factor is translating into high demand for pet milk replacers in the market.
Sales of pet milk replacers experienced a downturn during the initial months of the COVID-19 pandemic. However, with expedited vaccination drives and convenient delivery of pet milk replacers achieved through online retail, sales are anticipated to recover, as the market experienced year-over-year growth at 6.70% from 2020-2021.
Increasing research and development to innovate nutrient-rich pet milk replacers will continue fuelling market growth. As per FMI's analysis, the U.S, France, Germany, China, and Brazil will emerge as key producers of pet milk replacers.
Has Pet Humanization Increased During the Pandemic?
Customers are increasingly willing to pay hefty prices for top-shelf pet foods and specialty items. With this trend, people are giving equal importance to food and supplements that their pets are consuming. Pet owners are projecting their own eating habits onto their pets, which in turn is fueling demand for premium pet food.
Trends such as glutton-free diet and veganism are influencing consumer's preferences. Clean-label ingredient lists are gaining significance, and the same is being applied to pet food items. Pet owners are increasingly seeking sustainable pet food ingredients, that have the least impact on the environment, further driving the demand for pet milk replacers in the market.
In recent years, pet humanization has been largely driven by millennials, and the pandemic has further boosted pet adoption rates among home-bound individuals. As per reports presented by Shelter Animal Counts, 26,000 pet adoptions were recorded in 2020, a 15% increase compared to 2019.
With rising pet adoption rates, sales of pet accessories and pet food have risen exponentially. The trend is anticipated to continue throughout the forecast period, further fostering sales of pet milk replacers.
Why are Milk Replacers Better Alternatives to Cow Milk for Puppies?
Milk derived from different animal species is uniquely tailored to the needs of newborns. The nutrients present in cow milk, goat milk, and dog milk are completely different from each other and might fail to suffice the growing animals' needs.
Cow milk is the most commonly consumed form of animal-derived products. However, cow milk lacks an adequate ratio of amino acids for puppies, and its basic composition is insufficient.
In comparison to dog milk, cow milk only contains about half of the fat and one-third of protein. The sugar content in cow milk is also higher than that of dog milk, which leads to bone disfigurement and hypoallergenic reactions in puppies. Additionally, goat milk and cow milk can lead to severe gastrointestinal problems and ingestion in puppies.
However, dehydrated and powdered forms of milk can be more tolerable during the weaning process. These products are specifically designed to fulfill the nutrient requirements, with proportionate amounts of amino acids, calcium, phosphorous, and protein.
Key stakeholders in the pet milk replacers market are investing in research and development to derive products with adequate nutrition for newborn puppies. Additional supplements that are meant to be mixed with milk replacers are also gracing supermarket shelves, which is translating into higher demand for pet milk replacers.
What is the Sales Outlook of Pet Milk Replacers for Cats?
Concerns regarding the safety of milk consumption for cats has led to innovations in the pet milk replacers market. Milk can cause serious ailments in felines, including cramps, severe diarrhea, and indigestion. Most cat breeds are lactose intolerant and become severely dehydrated when they are fed cow milk.
To supplement the nutrient requirements in kittens and cats, pet milk replacers are being adopted by pet owners and animal shelters. Pet milk replacers contain sufficient protein and fat content to mimic the amounts found in cat's milk. Kittens are susceptible to indigestion. Consequently, adequate amounts of probiotics and prebiotics are added to pet milk replacers. These ingredients promote the growth of good bacteria in the kitten's intestine, protecting it from gastrointestinal problems.
Vitamins and minerals including vitamin A, D3, E and B12 are found in pet milk replacers, which is a key factor influencing cat parents to incorporate pet milk replacers in feed.
Increasing Cost of Production in Pet Milk Replacers May Stunt Market Growth
The demand for fortified ingredients and nutrients in pet milk replacers is increasing by the day, and market players are constantly pushing to add supplements in pet milk replacers to improve their nutritional profile.
Inclusions of high-quality ingredients and nutrients are translating into higher production costs, which is acting as a bottleneck in the overall market growth.
The surge in demand for plant-based and cleaner ingredients in pet milk replacers has underpinned the value of constant monitoring to avoid contamination. Such processes require complex equipment to achieve superior quality control, thereby increasing the overall production cost of pet milk replacers.
Since pet milk replacers are reasonably priced in the market, garnering sufficient profit margins is a challenge for players in the market.
Country-wise Insights
How Will the Pet Milk Replacers Market Expand Across the U.S.?
As per FMI’s regional analysis, the U.S. is anticipated to lead the North America pet milk replacers market, which is projected to expand at a 4.90% CAGR.
Growing pet adoption in the country is accelerating the demand for pet milk replacers. According to the data availed by the Humane Society of the United States, the number of households with pets in the U.S. reached 84.9 million in 2020.
Active adoption drives and the growing number of animal shelters in the U.S. are spurring growth opportunities for players in the country.
The presence of robust healthcare infrastructure and increasing disposable incomes are anticipated to boost sales of pet milk replacers in the U.S.
Why is Germany Considered a Lucrative Pet Milk Replacers Market?
Germany is one of the key producers in the pet milk replacers market in Europe. Presence of leading market players in the country, coupled with growing awareness among consumers regarding pet nutrition are emerging as key growth accelerators in the pet milk replacers market. FMI projects the Europe market to grow at a steady 5.60% CAGR.
Germany is a country that has the most progressive animal welfare laws and regulations, which has propelled the number of animal shelters called 'tierheims’ in the country. Tierheim is a private animal shelter that takes care of animals and comprises permanent healthcare staff and veterinarians.
As per the World Animal Rescue Fund, over 10,000 animals are adopted through tierheim in Germany. Stringent animal welfare laws have a huge influence on pet adoption criteria in these shelters, which mandates fulfillment of criteria such as family composition, working hours, and housing among others.
These factors are encouraging the adoption of high-quality pet nutrition and increments in per capita expenditure on pet products in Germany, creating positive growth prospects in the pet milk replacers market.
How is Growing Pet Adoption Impacting Pet Milk Replacers Sales in China?
The Asian pet milk replacers market has remained untapped. However, with growing pet adoption rates, particularly in China, product innovations fulfil the growing demand.
Apart from animal lovers, need for companionship in Chinese nuclear families is driving pet ownership. The country’s one-child policy has rendered the young population without siblings and old people without companions. These concerns have unfolded into high demand for pets and pet products in the country.
Efforts made by animal activists in China have promoted the development of animal shelters across various districts and provinces. These shelters facilitate animal care, breeding, and adoption and educate new pet parents about pets' dietary requirements.
Taking the aforementioned factors into account, FMI projects a positive growth outlook in the pet milk replacers market through 2031.
Category-wise Insights
How are Sales of Non-medicated Pet Milk Replacers Contributing to Growth?
Non-medicated pet milk replacers are rich in vitamins, probiotics, calcium, and coccidiostats, which are essential for the growth of newborn dogs, cats and calves. Pet milk replacers are calm on the digestive system and can be easily adopted by puppies and kittens.
On the other hand, medicated pet milk replacers are only given to newborns who are born with certain illnesses and deficiencies and need better nutrient support. These products are not given to healthy newborns as the antibiotic composition may cause indigestion, leading to severe gastrointestinal disorders.
Why are Powders the Preferred Form of Pet Milk Replacers?
Powdered milk replacers are easy to transport and convenient to store. Powdered products can be mixed easily with water and are comparatively easy to consume among new born animals.
Pet owners are increasingly resorting to powdered milk replacers due to busy schedules which restrict them from investing time in inconvenient food products. Additionally, powdered pet milk replacers come with scoops for measurement, which ensures proper nutrient intake in puppies and kittens.
Owing to these factors, demand for powdered milk replacers is projected to grow at a healthy pace throughout the forecast period.
Pet Milk Replacers for Dogs To Account for Maximum Share
As per FMI’s analysis, increasing pet adoption across the globe, particularly among dogs, is anticipated to bolster sales of pet milk replacers. Growing rates of breeding and grooming of dogs are expected to drive market growth.
Puppies born in large litters have a high mortality rate. These newborns are susceptible to numerous infections and gastrointestinal problems. These factors have underscored the need for nutrient-rich pet milk replacers, encouraging market players to launch nutrient-specific variants and additional supplements in the pet milk replacers market.
How are Sales of Non-medicated Pet Milk Replacers Contributing to Growth?
Non-medicated pet milk replacers are rich in vitamins, probiotics, calcium, and coccidiostats, which are essential for the growth of newborn dogs, cats and calves. Pet milk replacers are calm on the digestive system and can be easily adopted by puppies and kittens.
On the other hand, medicated pet milk replacers are only given to newborns who are born with certain illnesses and deficiencies and need better nutrient support. These products are not given to healthy newborns as the antibiotic composition may cause indigestion, leading to severe gastrointestinal disorders.
Why are Powders the Preferred Form of Pet Milk Replacers?
Powdered milk replacers are easy to transport and convenient to store. Powdered products can be mixed easily with water and are comparatively easy to consume among new born animals.
Pet owners are increasingly resorting to powdered milk replacers due to busy schedules which restrict them from investing time in inconvenient food products. Additionally, powdered pet milk replacers come with scoops for measurement, which ensures proper nutrient intake in puppies and kittens.
Owing to these factors, demand for powdered milk replacers is projected to grow at a healthy pace throughout the forecast period.
Pet Milk Replacers for Dogs To Account for Maximum Share
As per FMI’s analysis, increasing pet adoption across the globe, particularly among dogs, is anticipated to bolster sales of pet milk replacers. Growing rates of breeding and grooming of dogs are expected to drive market growth.
Puppies born in large litters have a high mortality rate. These newborns are susceptible to numerous infections and gastrointestinal problems. These factors have underscored the need for nutrient-rich pet milk replacers, encouraging market players to launch nutrient-specific variants and additional supplements in the pet milk replacers market.
Competitive Landscape
Top players in the pet milk replacers market include Cargill, Incorporated, Archer Daniels Midland Company, Glanbia plc, CHS Inc., and Pet-Ag, Inc. As per FMI's market survey, the top five players in the market account for 15-25% of the total pet milk replacers market share.
Prominent players in the pet milk replacers market are focusing on research and development to launch high-quality products to fulfil demand. Production facility expansions and revamped product portfolios will remain key growth strategies through 2031. For instance:
- In February 2021, Pet-Ag Inc. launched goat’s milk Esbilac Liquid Milk Replacer through its retail and distribution partners. The new product is formulated with goat's milk to suit puppies' sensitive digestive systems.
- In May 2021, CHS Inc, a leading agribusiness cooperative, announced its plans to renovate and expand its production facility in Myrtle Grove, LA. The US$ 73 Mn investment focuses on storage and handling of grain products for the company's ever-growing product portfolio.
Scope of Report
| Attribute | Details |
| Forecast Period | 2021-2031 |
| Historical Data Available for | 2016-2020 |
| Market Analysis | USD Million for Value |
| Key Regions Covered | North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa |
| Key Countries Covered | US, Canada, Germany, U.K., France, Italy, Spain, Russia, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, GCC Countries, Turkey, Northern Africa, and South Africa |
| Key Segments Covered | Pet Type, Product Type, Form Type, and Regions |
| Key Companies Profiled |
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| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
Key Questions Answered in the Report
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What is the current pet milk replacers market value?
The pet milk replacers market reached a valuation of US$ 192.7 Mn in 2021.
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At what rate did the pet milk replacers market grow between 2016 and 2020?
The pet milk replacers market experienced positive growth, exhibiting a 6.30% CAGR between 2016 and 2020.
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What are the key trends driving pet milk replacers sales?
Growing prevalence of pet humanization, coupled with longer shelf life and convenience of pet milk replacers are key growth accelerators in the market.
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Who are the leading players in the pet milk replacers market?
Leading players operating in the pet milk replacers market include Cargill, Incorporated, Archer Daniels Midland Company, Glanbia plc, CHS Inc. and Pet-Ag, Inc.
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What will be the demand outlook for the North America pet milk replacers market?
The North America pet milk replacers market is anticipated to grow at a steady 4.90% CAGR during the forecast period.
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At what rate will the sales of pet milk replacers grow in Europe?
The pet milk replacers market in Europe is expected to exhibit a healthy 5.60% CAGR through 2031.
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What is the market share of leading players in the pet milk replacers market?
The top 5 players in the pet milk replacers market collectively account for approximately 15-25% of the global market share in 2021.
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Which are the top countries driving the sales of pet milk replacers?
Top countries in driving the pet milk replacers market sales are the U.S., France, Germany, China, and Brazil.
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What is the current market share of Japan and South Korea in the global pet milk replacers market?
Japan and South Korea will account for 4.9% and 3.2% of the total market share respectively.
Pet Milk Replacers Market by Category
By Pet Type:
- Dogs
- Cats
- Others
By Product Type:
- Medicated
- Non-medicated
By Form Type:
- Liquid
- Powder
By Region:
- North America
- Latin America
- Eastern Europe
- Western Europe
- Asia Pacific Excluding China (APEC)
- China
- Middle East & Africa (MEA)
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by - Sudip Saha, Managing Director and Co-Founder of Future Market Insights
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