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Pet Skin and Coat Health Supplement Market Outlook from 2024 to 2034

The global pet skin and coat health supplement market is estimated to be valued at USD 450.6 million in 2024. Global consumption of pet skin and coat health supplements is slated to increase at a CAGR of 10.7%, with total industry size reaching USD 1,245.3 million by 2034.

Sales of pet skin and coat supplements are witnessing strong demand, driven by shifting consumer preferences and ingredient innovation related to skin and coat supplements. More pet owners are seeking natural and organic ingredients that have been sustainably procured to manufacture supplements.

There is a sharp rise in pet adoption, especially across nations like China and the United States, due to increasing number of pet enthusiasts. This, in turn, is expected to create lucrative growth prospects for pet skin and coat health supplement market players.

Around 4.8 million dogs and cats are adopted annually in the United States, as per WorldAnimalFoundation.org. This spike in pet adoption is likely to increase the importance and usage of pet supplements, including those targeting skin and coat health.

The more the pet adoption rate in a region, the more there is going to be demand for pet care products, including skin and coat health supplements. Thus, companies need to keep a close watch on pet adoption rates before entering a region or expanding their presence.

Supplements that are free from synthetic additives and preservatives are gaining widespread popularity across regions. Consumers are also seeking customizable pet supplements made for the unique needs of pets’ skins.

The world is witnessing a noticeable shift in the approach to pet health. This is reflected in the fact that one type of supplement does not fit all the needs of a pet and, thus, requires an individual approach. Companies are offering innovative ingredients in a manner suitable to the pets, such as chewables.

Integration of pet skin and coat supplement subscriptions and auto-replenishment services is expected to boost sales growth. Subsequently, technological advancements in pet skin and coat supplement packaging for freshness and shelf-life preservation are likely to benefit the industry.

Attributes Description
Estimated Global Pet Skin and Coat Health Supplement Market Size (2024E) USD 450.6 million
Projected Global Pet Skin and Coat Health Supplement Market Value (2034F) USD 1,245.3 million
Value-based CAGR (2024 to 2034) 10.7%

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Key Industry Highlights

Changing the Mindset of Consumers Regarding Pets Globally

The pet humanization trend is gaining immense traction in the world due to the changing attitudes of pet owners. Companies are specifically targeting potential pet-owning consumers via various platforms and events.

The rise of the idea that pets aren’t just animals to be cared for but proper members of the family has been a massive victory for the marketing teams of pet companies. They deserve as pristine treatment as the owners themselves. This shift has caused consumers to start spending more amounts on the health, safety, and well-being of their pets. This is driving the pet skin and coat health supplements industry as well.

Growing Pet Population and Pet Disease Rates

The population of pets has been rising robustly in the past few years, leading to the expansion of the pet supplements sector. People, especially across nations like the United States and China, are increasingly adopting pets to remove their boredom, creating growth prospects for the industry.

Increasing incidences of illnesses and diseases in pets, particularly skin allergies, are making pet owners worried about the safety of pets. This is leading to a sharp increase in preventive measures taken by pet owners for their pets in the form of various supplements.

The pet skin and coat health supplements sector benefits from the growing preventive healthcare trend. The desire of pet owners to have their pets look the best is likely to continue to direct them toward pet skin and coat health products through 2034.

Focus of Companies on Creating Personalized Supplements with Specific Functionality

The landscape of pet supplements is rapidly evolving, driven by increasing demand for personalized solutions and easy-to-use skin and coat health products for pets. The rise of chewable supplements has been a great victory for the research and development departments of pet companies.

Manufacturers of pet skin and coat health supplements are also incorporating unique ingredients such as apple cider vinegar, quercetin and bromelain into their formulations. This is likely to help them increase their customer base.

Lack of Awareness and High Product Costs Limiting Growth

The future pet skin and coat health supplement market forecast looks bright, given the increasing pet ownership globally. However, several factors are anticipated to limit industry growth.

One growth limiting factor is the lack of awareness among pet owners about the need for additional supplements. To address this, companies need to educate pet owners about the potential benefits of skin and coat supplements, including their ability to counter allergies and itchiness.

High-quality pet skin and coat supplements are also more expensive. This is another factor limiting the growth of the target industry.

2019 to 2023 Global Pet Skin and Coat Health Supplement Sales Analysis Compared to Demand Forecast for 2024 to 2034

Global sales of pet skin and coat health supplements increased at a CAGR of 9.1% from 2019 to 2023. For the next ten years (2024 to 2034), projections are that expenditure on pet skin and coat supplements is likely to rise at 10.7% CAGR.

Rapid growth of the pet skin and coat health supplement industry is fueled by several factors. This includes increasing pet adoption rates and growing awareness of health and wellness for pets.

Key pet dietary supplement market trends like the rising popularity of pet humanization and growing interest in preventive healthcare are set to create growth prospects for companies. Similarly, high incidences of skin problems like allergies and dermatitis among pets are likely to benefit the industry.

Today, pet owners are becoming more aware of the importance of pet health and welfare. As a result, spending on pet care products, including skin and coat health supplements, is increasing rapidly, boosting industry growth.

Pet’s appearance is something that pet owners are concerned about. So, they are spending resources on skin and coat supplements, especially those containing omega-3 and omega-6 fatty acids, vitamin E, and biotin, in order to make their pet look the best and remain healthy.

Growing industry reach, which the increase in disposable income and an expanding middle-class population support, help in the sector’s expansion and penetration. Digital health platforms, personalized nutrition solutions, and telephonic pet health services are expected to push the utilization of pet skin and coat supplements.

Several manufacturers are also prioritizing raw material transparency and standard regulatory frameworks. This is anticipated to give an added push to global pet skin and coat health supplement sales growth.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Comparative Market Overview

The below section provides a comparative analysis of two industries in the food and beverage division related to the target industry, namely, the Europe pet food supplement and global natural pet food industries. The information provided in the tables below would enable potential clients to make wise investment decisions and put efforts in the most beneficial zones.

Europe Pet Food Supplement Industry Assessment:

Growing demand for natural and organic pet food supplements and the expansion of pet food supplement formulations by certified and trained veterinarians are key growth-shaping trends. The rise of subscription services as a sales model for pet food supplements is also an important one in the sector right now.

Attributes Description
Related Market Europe Pet Food Supplement Market
CAGR (2024 to 2034) 5.9%
Growth Factor Growing pet adoption rates across European nations
Opportunity Development of novel pet food formulations
Key Trends Rise in subscription services model for sales of pet food supplements

Natural Pet Food Industry Assessment:

There has been an ongoing trend of humanization of pets in the eyes of the pet owners. This has led to rise of natural foods for pets, which do not contain harmful synthetic ingredients. The rising pet population around the world has added to this trend. It has been aided by intriguing marketing techniques by brands, such as attractive packaging and consumer awareness campaigns at prime locations.

Attributes Description
Related Market Natural Pet Food Market
CAGR (2024 to 2034) 4.8%
Growth Factor Growing pet humanization trend
Opportunity Increasing pet population globally
Key Trends Adoption of attractive packaging

Country-wise Insights

The following table shows the estimated growth rates of the top nations. India and China are predicted to exhibit robust CAGRs of 11.5% and 10.1%, respectively, through 2034. Increasing pet ownership and high spending on pet care products are key growth factors influencing the pet skin and coat health supplement market in developing and developed nations.

Regional variations in pet owner preferences for skin and coat supplement delivery are prompting companies to innovate. New pet skin and coat supplement formulations for allergy relief and dermatological conditions are being created to attract customers in attractive regions.

Countries CAGR 2024 to 2034
United States 9.6%
Germany 8.8%
China 10.1%
India 11.5%
Australia 8.2%

Growing Pet Adoption is Boosting the United States Pet Skin and Coat Health Supplement Industry Growth

The United States has a considerable pet population, which is rising day by day. For instance, according to the American Pet Products Association, around 70% of United States households own a pet.

The increasing pet adoption is expected to play a key role in propelling demand for pet care products, including supplements that protect skin and coat health. Pet owners in the nation are becoming more and more aware of the benefits of skin and coat supplements for their pets.

Pet humanization trend is also gaining momentum in the United States. As a result, taking care of a pet’s health has become a top priority for pet owners. This is prompting them to invest in pet skin health supplements.

The United States pet skin and coat health supplement market is projected to experience a CAGR of 9.6% during the assessment period. By 2034, revenue from the sales of pet skin and coat health supplements in the nation is likely to total USD 389.8 million.

Increasing Pet Health Awareness Uplifting Germany’s Pet Skin and Coat Health Supplement Market

Demand for pet skin and coat health supplements in Germany is estimated to surge at 8.8% CAGR during the forecast period. By 2034, the market size of pet skin and coat health supplements in the country is set to reach USD 110.8 million, driven by increasing pet ownership and growing pet health awareness.

Germany is a large economy in Europe and home to a vast pet population. Increasing number of people are adopting pets in their homes and are keen to take excellent care of them. Because of this, Germany and Europe, as a whole as well, are becoming the hub for pet supplements and, especially, skin and coat supplements.

Widespread availability of different supplements through online and offline channels is another key growth-shaping factor. There is a wider availability of pet coat and skin supplements in Germany, including liquids, chewable tablets, and topical sprays. This allows pet owners to choose any specific type as per their requirements.

India to Present Lucrative Opportunities to Pet Skin and Coat Health Supplement Market Players

India is set to offer lucrative growth opportunities to pet skin and coat health supplement manufacturers during the forecast period. This is attributable to factors like increasing pet population, growing incidence of pet allergies and skin problems, and favorable government support.

Rising disposable incomes in the middle-class and upper-middle-class populations are propelling the desire of Indians to be able to adopt a pet and care for it. This is likely to influence sales of pet skin and coat health supplements in the nation through 2034.

Pet population is growing rapidly in India, with more and more pet owners becoming aware of the various cares that are required to keep pets in a healthy state. The concept of pet humanization is also spreading in minds of pet owners in India, which is making them concerned for their pet’s well-being. These factors are set to shape growth trajectory of India.

A CAGR of 11.5% has been assigned for the pet skin and coat health supplement market in India from 2024 to 2034. Further, total revenue in the nation is projected to reach USD 151.9 million by 2034.

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Category-wise Insights

The section provides pet skin and coat health supplement market segmentation, along with shares of leading categories. The detailed segmentation analysis can help companies invest in popular forms and frame their strategies accordingly.

Based on form, the chewables segment is likely to dominate the industry, accounting for a value share of 45.5% in 2024. The over-the-counter category is anticipated to account for a prominent value share of 83.2% in 2024.

OTC Supplements Becoming Popular due to Affordability and Accessibility

Segment Over-the-counter (Availability)
Value Share (2024) 83.2%

Over-the-counter supplement sales are projected to record a CAGR of 11.1% from 2024 to 2034. The target segment is poised to total USD 374.9 million in 2024, holding a value share of around 83.2% owing to convenience and cost-effectiveness of OTC pet supplements.

Going to the vet’s office can be expensive, and most pet owners prefer to go to the vet only if a serious wellness crisis arises. Because of this, the trend of preferring over-the-counter supplements, which do not require any prescription from a veterinarian, is widely popular.

Pet owners are becoming increasingly aware of the benefits of skin-health supplements for pets. As a result, they are willing to spend resources in order to maintain pets’ healthy skin and coat. OTC supplements are available through different platforms and stores, making them a convenient choice for pet owners.

Consumers Prefer Chewable Supplements

Segment Chewables (Form)
Value Share (2024) 45.5%

Holding a considerable 45.5% share, chewables are still on the rise and are expected to remain the prominent form of pet skin and coat health supplements. This growth is likely to propel the target segment’s value to USD 205 million in 2024. Further projections suggest demand for chewable supplements to surge at a CAGR of 12.4% through 2034.

Dogs and cats, just like humans, have a prominent chewing habit. So, supplements that are in a chewable format appeal greatly to pet owners as a convenient form.

The palatability and taste of chewable supplements are becoming key reasons for their growing fame. Owners do not have to spend time to get their pets to eat the supplements, as the pets naturally gravitate towards supplements in a chewable form.

Competition Outlook

The competitive landscape of the pet skin and coat health supplement industry is a vibrant one, consisting of both large and small players. Leading pet skin and coat health supplement market players are focusing on constantly introducing new and specialized formulations.

Pet skin and coat health supplement producers are working on innovating their supplement ingredients through various products such as apple cider vinegar, quercetin, and bromelain. This transition is likely to create new growth opportunities for veterinary-recommended skin and coat health supplement brands.

Several players are launching marketing campaigns and programs to educate pet owners about the impact of supplements on pet’s appearance and well-being. This can help companies to significantly increase sales and expand their customer base.

The impact of natural and organic ingredients on the popularity of pet skin and coat supplements cannot be neglected. New pet care products with high-quality, natural ingredients are making their way into this thriving sector. Companies can benefit from this as the pet humanization trend continues to gain momentum, with pet owners seeking premium supplements for pets.

eCommerce is becoming a goldmine for pet skin and coat health supplement companies. Online platforms allow companies to reach pet owners directly and provide them flexibility of shopping from the convenience of their homes.

Many companies are using social media platforms to reach potential customers. Similarly, strategies like partnerships, distribution agreements, collaborations, acquisitions, mergers, and new facility establishments are becoming prevalent in this sector.

Industry Updates

  • In 2023, the United States-based company LuckyTail forayed into the pet skin supplements sector with the launch of ‘Skin&Coat Chews’ product line. The new products are formulated to give dogs a beautiful, shiny coat and healthy skin.
  • In 2023, ‘Super20’, a new multi-benefit that supports the well-being of dogs, was launched by the United States-based Badlands Ranch.

Leading Pet Skin and Coat Health Supplement Brands

  • WagWell Allergy & Itch Chews
  • iHeartDogs
  • PetNC Natural Care
  • Vet’s Best
  • Pet Parents USA
  • Lloyd & Lucy’s
  • VetriScience
  • Mushroom Matrix
  • Makondo Pets
  • StrellaLabs
  • Others

Key Segments of Market Report

By Pet Type:

As per pet type, the industry has been categorized into dog, cat, and others.

By Form:

When it comes to supplement form, the report is categorized into pill/tablet, chewables, powder, liquid/syrup, paste/gel, and others.

By Availability:

Pet skin and coat health supplements are available in prescription-based and over-the-counter (OTC) categories.

By Sales Channel:

Different sales channels include store-based retailing and online retailers. The store-based retailing is further divided into hypermarkets/supermarkets, convenience stores, pet stores, discounters, independent grocery retailers, and drugstores. On the other hand, online retailers segment is divided into company website, eCommerce platform, and hyperlocal delivery.

By Region:

Industry analysis has been carried out in key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania, and Middle East and Africa.

Frequently Asked Questions

How Big is the Pet Skin and Coat Health Supplement Market?

Global revenue is estimated to total USD 450.6 million in 2024.

At What Rate did the Industry Grow between 2019 and 2023?

Sales increased at 9.1% CAGR between 2019 and 2023.

How is Demand for Pet Skin and Coat Health Supplements Increasing?

Global demand is anticipated to increase at 10.7% CAGR through 2034.

What is the Projected Pet Skin and Coat Health Supplement Market Size for 2034?

The global industry size is projected to reach USD 1,245.3 million by 2034.

Who are the Key Players in the Pet Skin and Coat Health Supplement Industry?

WagWell Allergy & Itch Chews, iHeartDogs, PetNC Natural Care, and Vet’s Best.

Which Region will Garner a Significant Value Share in 2024?

North America is set to hold a revenue share of 31.3%.

Table of Content

1. Executive Summary

2. Industry Introduction, Including Taxonomy and Market Definition

3. Market Trends and Success Factors, Including Macro-economic Factors, Market Dynamics, and Recent Industry Developments

4. Global Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections

5. Pricing Analysis

6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    6.1. Pet Type

    6.2. Form

    6.3. Availability

    6.4. Sales Channel

    6.5. Region

7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Pet Type

    7.1. Dog

    7.2. Cat

    7.3. Others

8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Form

    8.1. Pill / Tablet

    8.2. Chewables

    8.3. Powder

    8.4. Liquid / Syrup

    8.5. Paste / Gel

    8.6. Others

9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Availability

    9.1. Prescription-based

    9.2. Over-the-counter (OTC)

10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Sales Channel

    10.1. Store-based Retailing

        10.1.1. Hypermarkets/Supermarkets

        10.1.2. Convenience Stores

        10.1.3. Pet Stores

        10.1.4. Discounters

        10.1.5. Independent Grocery Retailers

        10.1.6. Drugstores

    10.2. Online Retailers

        10.2.1. Company Website

        10.2.2. E-commerce Platform

        10.2.3. Hyperlocal Delivery

11. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region

    11.1. North America

    11.2. Latin America

    11.3. Western Europe

    11.4. Eastern Europe

    11.5. East Asia

    11.6. South Asia and Pacific

    11.7. Middle East and Africa

12. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

13. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

14. Western Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

15. Eastern Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

16. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

17. South Asia and Pacific Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

18. Middle East and Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

19. Sales Forecast 2024 to 2034 by Category A, Category B, and Category C for 30 Countries

20. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard

21. Company Profile

    21.1. Viter Energy

    21.2. WagWell Allergy and Itch Chews

    21.3. iHeartDogs

    21.4. PetNC Natural Care

    21.5. Vet’s Best

    21.6. Pet Parents USA

    21.7. Lloyd and Lucy’s

    21.8. VetriScience

    21.9. Mushroom Matrix

    21.10. Makondo Pets

    21.11. StrellaLabs

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