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Pet Toys Market By Product Type (Plush Toys, Rope and Tug Toys, Balls, Chew Toys), Pet Type (Dogs, Cats, Birds), Material Type (Rubber, Cotton, Nylon, Plastic) & Region – Forecast 2020 - 2030

Pet Toys Market By Product Type (Plush Toys, Rope and Tug Toys, Balls, Chew Toys), Pet Type (Dogs, Cats, Birds), Material Type (Rubber, Cotton, Nylon, Plastic) & Region – Forecast 2020 - 2030

Pet Toys Market - Analysis, Outlook, Growth, Trends, Forecasts

About the Report

The pet toys market participants are currently engaged in leveraging their presence in both commercial and residential sectors that include households, pet hotels and day care centers. The prevailing pet humanization trend is a chief factor that is likely to play an important role in driving adoption of pet toys by pet owners in the coming years.

The rapidly growing dog and cat ownership is further expected to directly impact pet toys sales in the following years. The swiftly rising pet owners spending on their pets is another positive indicator that is likely to fuel growth in the coming years in the pet toys adoption.

In its latest version of the study, ESOMAR-certified market research and consulting firm Future Market Insights (FMI) offers insights about key factors driving demand for pet toys. The report tracks the global demand for pet toys in 20+ high-growth markets, along with analysing the impact COVID-19 has had on global sales.

How Does the Future Outlook Match Up with Historic Pet Toys Sales?

The sales of pet toys have ballooned in the past few years. Pets are today considered as a part of their family by pet parents. This pet parenting trend has encouraged pet parents to provide the best possible luxury to their pets as they would want for their own children or any other family member. The strengthening bond between humans and their pets has been encouraging pet owners to spend more for their pet luxuries.

The idea of pet ownership as preparations for child parenting has gained significance. In such instances, all of the necessities likely to be provided to the child are being offered to pets. Prevalence of such trend point out towards an optimistic sales growth in the coming years. According to Future Market Insights analysis, pet toys sales are set to grow at a 7.2% CAGR between 2021 and 2031.

Will the Demand from Pet Day Care Centers Facilitate Growth?

Pet hotels and day care centers are playing a key role in driving the sales of animal luxuries and necessities. With the rapidly growing pet love the pet daycare and hotels have now engaged in providing an extensive range of luxury services for family members. Moreover, day care centers also provide other services like grooming, spa, pets playing area, and other entertainment services. Subsequently, booming day care industry is further expected to fuel demand for pet toys in the coming years.

Considering this, market participants are undertaking efforts to enhance their market reach in the booming B2B category.

Is Personalization Key to Expansion of Pet Toys Market?

With the rapidly booming pet care industry, the participants have realized the need to provide personalized and customized items that cater to the specific end-use requirements of pet users. In the light of the growing demand for personalized pet toys, the market participants are providing an opportunity to pet owners to personalize their pet requirements through their online platforms.

Customization is currently provided in terms of style, size, design, color, etc. that can best match the pet’s requirements. Shutterfly, Inc. is one such company that provides an opportunity to pet owners to customize their purchases. Such aspects are expected to play a key role in driving the sales growth of pet toys in the coming years.

How Are Pet Toys Manufacturers Planning on Increasing Their Reach?

The pet toys market is classified as highly competitive with high penetration of regional and local players. To gain a sales advantage over other players, enhancing the business reach is one of the key strategies. The more the reach in the market, better will be the sales growth. An increasing number of market players are driven by this idea.

Besides this, the manufacturers are enhancing their penetration in the industry through collaboration with digital pet care retailers such as Amazon, Walmart, Chewy, Petco, etc. with an aim to extend their toy offerings to broader audience base. Such expansion strategies adopted on the part of players are further expected to play an important role in enhancing the product adoption.

Is the Emergence of Smart Toys Reshaping Consumer Preferences?

With rapid technological advancement, smart pet toys are slowly gaining traction. The tech-savvy nature of millennial pet owners has encouraged the players operating in the market to develop hi-tech and smart pet entertainment solutions like AI-powered interactive robots, etc.

For instance, Felik is one such smart pet toy that comes with a camera and AI (Machine Learning) with the capability of tracking the pet’s movements automatically.

This is how the introduction of smart pet toys has changed entertainment for the pets. The adoption of such smart toys is likely to increase as these toys also eliminate the need for manual control of toys by pet owners.

Shift from Indirect to DTC Channels Reshaping Operations

In terms of sales channel, the direct-to-consumer (DTC) trend is gaining momentum. Increasing penetration of regional and local players is further likely to drive the trend of adopting DTC distribution channels. Besides this, the expansion of digital eco-system has played an important role in facilitating the manufacturers to directly connect with their consumers.

The players are also actively engaged in promoting their brands through content advertisement like blogs, articles, etc. Developing such direct contact with end customers is likely to help players to increase brand awareness.

How Pet Toys Industry has been Impacted by COVID-19?

The outbreak of novel coronavirus has resulted in slowdown in profitability growth. The growth in few of the retail sectors were badly impacted. Due to this many of the market participants in the overall pet care industry undertook efforts to shore up cash reserves to manage dynamic demand fluctuations of pet products. According to American Pet Products Associations, the store closures have caused a negative impact on the pet toys market. Besides the supply side the significant change in consumer buying behavior from discretionary to essential goods has impacted the demand for pet toys amid the pandemic outbreak. Apart from this, the covid-19 outbreak has also created a sense of ethical living among consumers where the local and regional players have come to lime light.

Rise of Private Pet Toys Labels

The emergence of private label brands is the new retail revolution that is reshaping industry trends. The well-established pet care retailers have now engaged in offering their own line of products by introducing private label brands.

Moreover, private labels are currently engaged in offering cost-effective products and the mid-range and premium range has become their focus. The brand Vibrant Life introduced by Walmart is one such example for private label brand.

Impact of Low-cost DIY Products on Pet Toys Sales

The do-it-yourself or DIY trend is currently experiencing a remarkable growth, and pet toys market is not to be left aside. This behavior on the part of consumers is likely to encourage them to make toys for their pets rather than buying them. Price-conscious consumers have now resorted to DIY as the preference for better materials, durable product without the hassle of extra expenses is increasing.

These consumers are increasingly engaged in making entertainment toys for their pets out of the available materials. Besides this, article and blog publications related to DIY toys are further encouraging the consumers to resort to making toys by themselves instead of buying one. This trend on the part of consumers is expected to hinder the adoption of pet toys by pet owners to some extent in the coming years.

Country-wise Insights

Increasing Pet Spending to Facilitate Growth in U.S.?

The pet ownership is rapidly growing in the United States. The American Pet Products Association states that approximately 70% of households in the U.S. own a pet. As per the association’s analysis dog pets are prominent than cat pets.

Pet owners in the United States are very serious about their responsibility towards their furry family members, which is why they do not hesitate to spend over luxuries and necessities for their pets.

The love for their furry members has encouraged the pet parents in the U.S. is encouraging pet owners to spend more on their pets. The pet spending in the country recorded a surge of 10% in 2017 than the previous year. This is one of the factor that has encouraged or facilitated regional growth in the United States.

Increasing Pet Adoption Driving Pet Toys Sales in UK

The U.K. is another country of pet lovers. The growing pet culture in nation is expected to drive pet toys adoption in the coming years. Besides dogs, cat ownership is also prominent in UK. In 2019, 20%-25% population of the United Kingdom owned over 10 million-12 million pet cats. This reflects that the love for feline friends in UK is also prominent as canine friends.

Such pet culture is further expected to play a key role in driving growth of dog as well as cat toys in UK.

Will Millennial Pet Parents Create Sales Opportunities in India?

Pet adoption in India is swiftly increasing. Indian millennials are best known for influencing change in a greater way right from business to taking care of their pets. Indian millennials are considered as a class in themselves that easily attract and adapt to new modern way of lifestyle.

Just like the westerners, the bond between Indian millennials and pets has significantly increased. Indian millennials now prefer going an extra mile to gift and treat their pets. Such changing culture among millennials is likely to positively impact the sales of pet toys in the coming years in India.

What are the Sales Opportunities of Pet Toys in Brazil?

Brazilians are very pet enthusiastic. The Brazilian pet market is considered among the top five in the world. Like other pet owners in the region Brazilian pet owners also increasingly love to gift and treat their pets. Thus the lovable nature of pet parents in Brazil has further opened up new sales opportunities for market participants in Brazil.

What Drives Pet Toy Sales In Mexico?

The Mexican pet toys market is also expected to open up new growth opportunities for the players as the penetration of pet cats and dogs is surging in the region. Besides this, the enthusiasm among people to provide all the necessities to their canine and feline members is expected to reflect a positive growth outlook.

Category-Wise Insights

Chew Toys to Remain Top-selling Category

In terms of the revenue share by product type, chew toys top remain a top-selling category followed by plush toys in 2020. Chew toys are an essential toy for pets as they help relieve separation anxiety and also help keep up oral care. Besides this, plush toys’ ability to withstand rough play has played a significant role in facilitating increased product adoption. Plush toys are further expected to register a CAGR growth of 9.7% during the forecast period 2021-2031.

Rubber and Plastic Materials Remain Highly Preferred for Pet Toys

In terms of material type, rubber and plastic are prominent toy materials as rubber is considered safe for a pet’s teeth. Plastic accounts for a notable share of approximately 27%. However, rubber is further likely to register a CAGR growth of 7.3% during the forecast period.

E-Retail Sales Expected to Register Significant Growth

In the highly unorganized market, store-based retailing through supermarkets/hypermarkets, convenience stores, pet specialty stores, and multi-brand stores are still prominent. However, with rising digital penetration online sales are expected to register a significant CAGR growth of 11.4% during the forecast period 2021-2031.

Pet Toys Analysis in Terms of Pet Type, Size, and Price Range

In the case of pet type, dogs account for a notable share. The demand for pet toys by dog owners is further likely to register high growth during the forecast period. Apart from this, the surging desire to gift premium category products to pets is expected to fuel the growth of premium pet toys in the coming years. In terms of size, small pet toys account for a noteworthy share, however, large toys are expected to register high growth in the coming years.

Competitive Landscape

The global pet toys market remains highly unorganized with a large number of players operating in the industry. The rapidly enhancing pet culture in the low and middle income countries is further expected to open up new opportunities for players operating. In light of growing sustainability, the players have resorted to natural offerings made with sustainable materials.

All of such factors are expected to drive adoption of pet toys in the market in coming years.

Some of the leading companies operating in the market are:

  • Central Garden & Pet Company
  • Cosmic Pet
  • ZyppyPaws
  • Radio Systems Corporation
  • Multipet
  • Kyjen Company LLC
  • KONG Company
  • Benebone LLC
  • Petmate
  • Coastal Pet Products, Inc.
  • Ethical Products, Inc.
  • West Paw
  • Fluff and Tuff, Inc.
  • Jolly Pets
  • Mammoth Pet Products
  • Petsport USA, Inc.
  • Company of Animals, Ltd.
  • Honest Pet Products

*The list is not exhaustive, and only for representational purposes. Full competitive intelligence with SWOT analysis available in the report.

Scope of the Report



Forecast Period


Historical Data Available for


Market Analysis

USD Million for value

Key Regions Covered

North America, Latin America, Europe, East Asia, South Asia, Oceania Middle East & Africa

Key Countries Covered

US, Canada, Germany, U.K., France, Italy, Spain, Russia, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, South Africa, Brazil, Mexico, Turkey

Key Segments Covered

Product Type, Pet Type, Material Type, Type, Price Range, Sales Channel, Size and Region

Key Companies Profiled

  • Central Garden & Pet Company
  • Cosmic Pet
  • ZyppyPaws
  • Radio Systems Corporation
  • Multipet
  • Kyjen Company LLC
  • KONG Company
  • Benebone LLC
  • Petmate
  • Coastal Pet Products, Inc.
  • Ethical Products, Inc.
  • West Paw
  • Fluff and Tuff, Inc
  • Jolly Pets
  • Mammoth Pet Products
  • Petsport USA, Inc.
  • Company of Animals, Ltd
  • Honest Pet Products

Report Coverage

Market Forecast, brand share analysis, competition intelligence, DROT analysis, Market Dynamics and Challenges, Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Enquiry before Buying

Is this research conducted by Future Market Insights?

Yes, the research has been conducted by expert analysts of Future Market Insights through a combination of primary research and secondary research. To know more about how the research was conducted, you can speak to a research analyst

What research methodology is followed by FMI?

Future Market Insights follows a methodology that encompasses demand-side assessment of the market and triangulates the same through supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions. Request detailed methodology

Who are the respondents for primary research?

Future Market Insights speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, industry experts. For a full list of primary respondents, please reach out to us.

What are the sources of secondary research?

Future Market Insights conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request

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Pet Toys Market by Category

Product Type

  • Plush Toys
  • Rope and Tug Toys
  • Balls
  • Chew Toys
  • Squeaky Toys
  • Interactive Toys
  • Others

Pet Type

  • Dogs
  • Cats
  • Birds
  • Others

Material Type

  • Rubber
  • Cotton
  • Nylon
  • Plastic
  • Others


  • Non-Edible
  • Edible


  • Small
  • Medium
  • Large

Price Range

  • Economy (Below US$10)
  • Mid-Range (US$10 - US$25)
  • Premium (Above US$25)

Sales Channel

  • Wholesalers/Distributors
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Multi-Brand Stores
  • Online Retailers
  • Pet Specialty Stores


  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Middle East and Africa (MEA)
  • Oceania

Key Questions Answered in the Report

What is the pet toys market size?

The global pet toys market is expected to witness a CAGR of 7.2% during the forecast period 2021-2031. As per Future Market Insights, the global pet toys market valuation is around US$ 2,552.1 million in 2021
US currently leads the global market for pet toys. Sales in US account for a notable share of global sales.
The demand for pet toys is expected to be significantly high among dog owners followed by cat, birds, and others.
Some of the leading companies in pet toys market are Central Garden & Pet Company, Cosmic Pet, ZyppyPaws, Radio Systems Corporation, Multipet, Kyjen Company, LLC., KONG Company, Benebone LLC, Petmate, Coastal Pet Products, Inc., Ethical Products, Inc.,West Paw, Fluff and Tuff, Inc., Jolly Pets, Mammoth Pet Products, Petsport USA, Inc., Company of Animals, Ltd., Honest Pet Products.

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