The global Pet Probiotics Supplements industry is estimated to be worth USD 780 million by 2024. It is projected to reach USD 1100 million by 2034, reflecting a CAGR of 3.5% over the assessment period 2024 to 2034.
The increasing number of pet owners and growing awareness about pet health and wellness are driving sales in the pet food industry. As the demand for high-quality pet food rises, pet food options with added probiotics are entering the market. Probiotics are health supplements that contain live microorganisms, such as bacteria and yeast, which support and improve health when consumed in adequate amounts.
Companies like Chr Hansen and Purina are leading the development of new innovations in pet probiotics. Chr Hansen’s pet and animal health team has developed products specifically for different age groups of pets, focusing on the use of natural probiotic solutions. Meanwhile, Purina is collaborating with animal health experts and focusing on probiotic solutions that offer the best possible functional benefits to both dogs and cats using targeted strains.
The growing demand for specialized health-focused pet food is fueling the expansion of the pet probiotics supplements industry. These supplements are designed to enhance the nutrient content of pet food and improve the overall health of pets. Additionally, advancements in probiotic strain development and production technologies have made high-quality supplements more accessible and affordable, contributing to the industry's growth.
| Attributes | Description |
|---|---|
| Estimated Global Pet Probiotics Supplements Industry Size (2024E) | USD 780 million |
| Projected Global Pet Probiotics Supplements Industry Value (2034F) | USD 1100 million |
| Value-based CAGR (2024 to 2034) | 3.5% |
Using modern biotechnology in research and development, companies such as Bacterfield have developed patented technology to manufacture probiotic supplements with higher viability counts and better preservation of bacterial strains. This improves efficiency, productivity, and profitability of probiotic supplements, and attracts more investment into the industry.
Surge in demand for specialized pet probiotic supplements, driven by their numerous health benefits
The benefits of probiotic supplements go beyond gut health and digestive issues, providing additional help with allergies, boosting immunity, itching problems, and coat quality. Pet owners are ensuring they provide the best animal nutrition to meet their pets' dietary needs.
Probiotic supplements are now being enhanced with functional ingredients such as multi-vitamins, prebiotics, digestive enzymes, and essential acids to create better pet nutrition products.
Probiotic bacterial strains such as Lactobacillus and Bifidobacterium, along with yeast Saccharomyces boulardii, are dominating the market. Various strategies, including formulating probiotic strains suitable for various pet animals, are being employed to enhance growth trends in pet probiotic supplements and improve probiotic efficiency. This not only meets consumers' demands for exclusive probiotics but also satisfies pets' nutritional requirements.
Expansion of the Global Pet Food Industry
After the COVID-19 pandemic, millennials and Gen Z are adopting more pets, resulting in a higher increase in the pet population than ever before. This has led to the emergence of the pet industry as a sector that creates opportunities for new innovations in pet food and pet care products. Dogs are the dominant pets, followed by cats, birds, and others. Historically, dogs have consumed the most supplements in the pet industry, and probiotics are no exception.
Manufacturers are responding to rising customer demands for new flavors, the use of organic ingredients, improved packaging, and clear labeling by offering premium products made with no artificial additives. Pet food manufacturers are incorporating the use of probiotics in their products to attract more consumers by enhancing the product quality and clearly communicating the presence of probiotics in their products.
The pet food market is continuously evolving, and trends such as probiotic treats, functional foods, and symbiotic product formulations are expected to drive the growth of the market in the near future.
Enhancing Probiotics Strains Count and Viability through Advance Manufacturing
The pet probiotic supplements come in various forms such as powder, capsules, chews, and liquid suspension. Dry form products are more stable and can be stored for a longer duration compared to liquid form. All these forms have issues with bacterial count and their viability until their shelf life period.
According to the World Health Organization (WHO), the minimum live bacterial count should be 106 CFU/g to have beneficial health effects. Companies like Canine India are isolating soil-based bacteria such as Bacillus strains to improve count and viability in dry form products. Manufacturers are continuously adopting better fermentation and drying technologies to improve product quality.
The companies are shifting towards grain-free product formulations to make allergen-free products. Companies like Bacterfield and Purina are collaborating with veterinarians to formulate probiotic supplements with selected bacterial strains with higher CFUs and longer viability. Premium quality products and selective bacterial strains that specifically fulfill customers' needs are going to drive market growth.
Global sales increased at a CAGR of 4.7% from 2019 to 2023. For the next ten years (2024 to 2034), projections are that expenditure on such products will rise at 3.5% CAGR.
Between 2019 and 2023, the pet industry saw a rapid increase in the number of pet owners. This led to a focus on developing customized and premium pet food products to meet the growing demand. Pet probiotics supplements became popular during this time as health-conscious pet owners sought out products with functional ingredients to enhance their pets' well-being. This trend drove significant growth in the industry as manufacturers responded with a variety of probiotics-infused pet foods and treats to meet consumer demand.
Between 2024 and 2034, the pet sector is expected to grow rapidly due to increased demand for specialized pet diets, higher-quality pet products, and advancements in probiotics production. With a focus on age groups, gender, and pet health conditions, there will be a greater need for specialized pet diets and probiotic supplements, leading to improved manufacturing processes across different animal categories.
The emergence of new start-ups utilizing advanced technology and innovative formulations, coupled with adherence to strict government regulations in the pet industry, is anticipated to drive the pet probiotic supplements market forward.
Tier 1 companies are considered the major players in the industry. They are fully established worldwide and hold the majority shares of the business ecosystem. Industry leaders are known for their high level of creativity, research, and development, and they often set the trends.
Examples of Tier 1 companies include Nestle Purina and Chr Hansen. Nestle Purina, known for its innovative probiotics formulations and global industry distribution, is the leading provider of probiotics supplements due to the effective distribution of their products.
Tier 2 companies are regional players with sufficient market coverage and are known for offering specialized products. They are typically more localized and address specific issues rather than general ones. An example of this is Nutramax, which performs well in the European market due to its veterinarian-recommended probiotic formulations. Similarly, Zesty Paws develops and offers probiotic supplements in various flavors that cater to different health benefits and dietary needs, with a focus on probiotic quality and sustainability.
Tier 3 companies are smaller players typically confined to local or regional markets. They tend to cater to localized areas and do not have the same level of research and development capabilities as larger companies. However, they are still valuable in meeting local demands. These companies may be smaller in size but are influential in their respective industries due to their strong innovation and customer service.
The following table shows the estimated growth rates of the top five territories. China and USA are set to exhibit high consumption, recording CAGRs of 7.7% and 7.4%, respectively, through 2034.
| Countries | CAGR 2024 to 2034 |
|---|---|
| The USA | 7.4% |
| Spain | 8.1% |
| Canada | 9.2% |
| UK | 7.5% |
| China | 7.7% |
USA pet owners are significant consumers of pet food and supplements. They are seeking products to optimize their pets' health. In the USA, there is a high demand for dog probiotic supplements. Probiotics offer various benefits such as relief from stress and anxiety, allergy remedies, improved dental health, better coat quality, and help with liver disease.
As a result, companies like ADM Protexin, one of the world's leading animal feed producers, are providing live bacteria probiotics to over 90 countries. Advanced production technologies like precision fermentation, as well as the preservation of live cells through microencapsulation and freeze drying, have expanded the product range and increased their shelf life.
The pet industry in China is growing rapidly, especially among urban pet owners who are increasingly focused on their pets' healthcare and well-being. There are more cats than dogs in China, and currently, dog probiotics are in high demand. This presents an opportunity for manufacturers to develop specialized pet products for cats.
Additionally, animal and pet food companies are expanding into the probiotic supplement market, leading to a need for specialized probiotics for different animal species. One of the leading probiotic manufacturers is Pangoo, which offers customized probiotic strains for livestock, poultry, aquaculture, pets, and agriculture.
The increasing trend of pet owners being health-conscious has led to a higher demand for high-quality pet food. This has resulted in the production of pet probiotic supplements with significant benefits. There is a rising demand for products that have clear labeling, mentioning all the ingredients and potential health claims.
This assists consumers in choosing the right product and enables companies to target specific pet groups. Pet owners prefer products with claims such as allergen-free, non-GMO, and all-natural. In the UK, companies like Nutramx and Bacterfield are designing attractive product labeling and promoting their claims effectively.
The expansion of pet treat products is a growing sector, which is a major factor in new product developments in pet probiotics. The increased demand for pet treats in the UK is mainly attributed to lifestyle changes among urban pet owners.
| Segment | Soft Chews (By Form) |
|---|---|
| Value Share (2024) | 27% |
The global market for dog probiotic supplements is currently experiencing a surge in demand for soft chews, which have become the dominant product in this sector. Companies like Fera are actively developing a diverse range of soft chew options in flavors such as chicken, duck, beef, and pumpkin to enhance their appeal to pets.
These soft chews not only offer enhanced palatability but also contribute to improving dental health, combating plaque, and promoting healthy skin in pets. Soft chews are particularly favored for young animals due to their ease of consumption and popularity among puppies and kittens. Moreover, manufacturers are proactively investing in streamlining production activities to meet the growing industry demands by adopting improved and sustainable technologies.
Furthermore, there is a notable emphasis on enhancing the quality and safety of probiotics, along with their sustainable manufacturing processes. This involves integrating probiotics with other dietary supplements such as prebiotics, multivitamins, and postbiotics. Notably, companies like NaturVet and Zest Paws are leading this charge by offering soft chew probiotics supplemented with advanced enzymes and prebiotics, which has significantly contributed to the overall expansion of the pet probiotics market.
| Segment | Gut Health (By Functionality) |
|---|---|
| Value Share (2024) | 19.5% |
A healthy gut microbiota plays a crucial role in improving nutrient uptake, reducing the incidence of diseases, and promoting overall well-being in pet animals. It helps boost immunity, treat digestive issues, maintain bowel regularity, and prevent skin irritations. To tap into the growing demand for pet supplements, companies are actively developing probiotic strain formulations tailored for various animals.
One such company, Unique Biotech, has been formulating probiotic supplements suitable for both cats and dogs, considering the unique dietary and digestive needs of each species. The recommended daily dosage of probiotic supplements varies depending on the age group of the pet. Veterinarians are increasingly advocating for the use of probiotics to maintain the health and well-being of pets, thereby contributing to the growth of the pet supplement industry. This growth is further driven by ongoing research that validates the health claims associated with probiotics, affirming their efficacy in promoting pet health.
Probiotic supplements have been found to reduce the reliance on frequent medications for pet animals by bolstering their natural immunity. Additionally, they help in building resistance against pathogenic bacteria, thereby minimizing the need for antibiotics in certain infectious diseases. This highlights the significant role of probiotics in not only promoting pet health but also in reducing the overall reliance on traditional medications.
There is intense competition in the Pet Probiotics Supplements industry. Nestle Purina, ADM Protexin, and Chr Hansen are dominating the market and are making significant investments in R&D for the sustainable manufacturing of probiotics and formulating innovative strains combinations.
Leaders in the pet food industry, such as Mars Petcare, have also introduced pet probiotic supplements. To expand their product portfolios, companies are targeting pet animals like cats and birds, where the competition is relatively less.
To expand their sales, manufacturers are embracing different strategies, including vertical and strategic acquisitions. For instance, ADM is planning to acquire Nutreco’s subsidiary company, PT Trouw Nutrition Indonesia, to strengthen ADM’s presence in providing functional and nutritional solutions in Indonesia.
For instance
As per form, the industry has been categorized into Powders, Soft Chews, Capsules and Liquid.
As per species, the industry has been categorized into Dogs, Cats, Birds and Reptiles.
Based on product claims, the industry has been categorized into No Artificial Additives, No Artificial Flavours, No Artificial Preservatives, Non-GMO, Allergen Free, 100% Vegan, Grain Free, Soil Based and All Natural.
As per product functionalities, the industry has been categorized into Gut Health, Immunity Booster, Allergy Support, Digestive Health, Coat Quality and Itching Skin.
This segment is further categorized into Online (Company Website, Ecommerce and Third Party Websites) and Offline (Distributor, Supermarket, Pet Food Shops and Veterinary Clinics).
Industry analysis has been carried out by Regions which is segmented into North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa.
The global industry is estimated at a value of USD 780 million in 2024.
The Global Pet Probiotics Supplements market is expected to grow at a CAGR of 3.5% between 2024 to 2034.
Among the species segment, the dog probiotics supplement is contributing the most by volume in 2024.
Canada is projected to record a dominant CAGR of 9.2% over the forecast period.
Some of the key companies in the industry include Chr. Hansen, Nestle Purina, ADM Protexin, Mars Petcare Inc, Zesty Paws, Unique Biotech, Nutramax, Bacterfield, INLIFE, NaturVet, Canine India and Fera.
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Pet Probiotics Supplements Market
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