Pet Food Palatants Market

Pet Food Palatants Market Outlook and Forecast 2025 to 2035

The global pet food palatants market is valued at USD 2.4 billion in 2025 and is projected to expand further to USD 4 billion by 2035. This growth reflects a CAGR of 5.2% over the forecast period. The market’s steady expansion is driven by the increasing demand for high-quality pet food ingredients that enhance the taste, aroma, and overall palatability of pet food products, encouraging pets to consume their food more eagerly and consistently.

Quick Stats Of Pet Food Palatants Market

• Market Value (2025): USD 2.4 billion
• Forecast Value (2035): USD 4 billion
• Forecast CAGR: 5.2%
• Type Leader in 2025: Animal-based (71.6% market share)
• Top Form Segment: Dry (64.1% share)
• Key Growth Region: Asia Pacific (India fastest-growing market with a 6.2% CAGR)

Metric	Value
Industry Size (2025E)	USD 2.4 billion
Industry Value (2035F)	USD 4 billion
CAGR (2025 to 2035)	5.2%

This trend is reflective of the growing pet ownership worldwide and a rising willingness among pet owners to invest in premium nutrition to support the health and well-being of their animals.

The pet food industry has witnessed significant innovation in recent years, focusing on palatants as key additives that improve the sensory appeal of food products for pets. Pet owners are increasingly treating their pets as family members, leading to a surge in demand for nutritious, tasty, and safe pet food options.

This shift has pushed manufacturers to develop advanced palatants that cater to diverse dietary needs and preferences. Moreover, with the rise of urbanization and busy lifestyles, convenience and product appeal have become crucial factors, making palatants an essential component for pet food manufacturers striving to maintain customer loyalty and increase market share.

One of the major driving factors behind the growth of the pet food palatants market is the increased awareness about pet health and nutrition. Pet owners today are more informed and conscious of the ingredients in pet food, demanding products that not only meet nutritional requirements but also appeal to their pets’ taste buds.

Additionally, the expansion of the pet care industry in emerging markets, alongside the development of new palatant manufacturing facilities such as the one inaugurated by Symrise in Brazil, highlights the industry’s commitment to serving both local and global demand. This expansion is further supported by ongoing research and development efforts aimed at producing natural, sustainable, and effective palatants, ensuring continued market growth in the coming years.

India is expected to be the fastest-growing market for pet food palatants, with a projected CAGR of 6.2%. Animal-based will dominate the nature segment, holding 71.6% of the market share by 2025. Dry segment will lead form with a 64.1% share. China and Japan are also expected to experience notable growth, with projected CAGRs of 5.5% and 5.0%, respectively.

Semi-Annual Market Update

The following table summarizes the analysis of the change in CAGR over a period of 6 months for the base year (2024) and current year (2025) for the global pet food palatants industry. This analysis outlines these important performance shifts over time and shows revenue recognition trends to give stakeholders a clearer view of the trajectory of this growth over the course of 12 months.

Particular	Value
H1 (2024 to 2034)	4.3%
H2 (2024 to 2034)	4.6%
H1 (2025 to 2035)	5.1%
H2 (2025 to 2035)	5.2%

Over the five-year period, the North American VMS market is expected to grow at a CAGR of 5.1% as the North American VMS market continues to expand in the first half (H1; 2025 to 2030) of the decade, and slightly faster at 5.2% in the second half (H2; 2030 to 2035) of the same decade. 2024 H2 grew by 30 BPS as compared to H1, 2025 H2 only grew by 10 BPS, thus pushing us to believe the market momentum is on the rise, but also suggests strong stability in the trend.

Analyzing Pet Food Palatants Market by Top Investment Segments

In 2025, the Animal-Based segment will dominate the Pet Food Palatants Market with a substantial 71.6% value share, driven by the demand for protein-rich and digestible diets for pets. Meanwhile, Dry Palatants will lead the Form segment, capturing 64.1% of the market share, owing to their superior shelf stability, ease of handling, and compatibility with dry pet food formulations.

Animal-Based Palatants Gain Popularity for Protein-Rich Pet Nutrition

Animal-based palatants are projected to maintain their dominance in the Pet Food Palatants Market by Nature, holding a commanding 71.6% market share in 2025. This dominance is fueled by pet owners’ growing preference for protein-rich diets that closely mimic the natural feeding patterns of animals in the wild. These palatants deliver superior digestibility, bioavailability of amino acids, and enhanced palatability, making them a key component in premium pet food products.

Innovations such as hydrolyzed meat-based palatants, developed by companies like AFB International and Kemin Industries, are helping pet food manufacturers meet the dual demands of health and taste without compromising product integrity. Animal-based palatants are widely incorporated into therapeutic diets, addressing conditions like appetite loss, recovery needs, and age-related nutritional demands in pets.

As trends of pet food premiumization and personalization gain momentum globally, the demand for animal-based palatants continues to rise. Their proven ability to stimulate appetite and improve the acceptability of both dry and wet pet food formats ensures that they remain the top choice in high-quality pet nutrition products.

Dry Palatants Lead the Market for Shelf Stability and Production Efficiency

The Dry Palatants segment is forecast to dominate the Form category in the Pet Food Palatants Market with a projected 64.1% market share in 2025. This prominence is largely attributed to their exceptional shelf life, ease of use, and adaptability in high-volume pet food production lines, particularly in dry kibble formulations.

Dry palatants, available in powder or granule forms, can be applied topically or mixed during processing to enhance aroma and flavor retention, crucial for maintaining pet food appeal over extended storage periods. Their resilience under diverse transport and storage conditions-especially in humid or warm climates-makes them a preferred choice among manufacturers aiming for long-lasting effectiveness.

The cost-efficiency and compact packaging advantages of dry palatants further contribute to their widespread adoption. They are also increasingly being used in therapeutic and specialized diets for pets with sensitivities, helping mask less palatable functional ingredients and improving voluntary food intake. Recent advancements in microencapsulation and controlled flavor-release technologies are expected to enhance the intensity and functional benefits of dry palatants, ensuring their continued market leadership in the pet food industry.

Market Concentration

Tier 1, there exists a (very small) competitive group of players that, in terms of revenue, global coverage & market saturation, represent a multidimensional real estate to all intents and purposes. These players hold significant proportional market share of pet food palatants and invest in new innovations, strategic acquisitions, and advertising.

Tier 1 e.g. companies such as Kemin Industries, Inc., AFB International, ADM, Symrise, and DSM. They have strong relationships with major pet food manufacturers and maintain robust global supply chains, leading advances in taste science, protein enhancement and natural flavor technologies. In addition to their vast product portfolio, these companies also have a leading sustainability agenda and offer customized palatant solutions for various species and formulations.

Tier 3 Companies: Generated Revenue up to USD 3 billion. These brands can be specialists in pet nutrition or flavor solutions and may specialize in regional or niche markets. Examples include Ohly, BRF Ingredients, Kerry Group plc., Pet Flavors. These companies are often smaller than Tier 1 companies, expanding in innovative ways in an agile market.

They also tend to have their own bespoke formulations, like yeast-based palatants, organic mixes or breed-targeted taste boosters. Their strength comes from retaining quality yet concentrating on functional and palatability improvement in dry and wet pet food formats.

Tier 3 - includes emerging players and small-scale firms that are making their presence felt in palatants. Others, such as Profypet, Trilogy Flavors, Lyka and Susheela Group, tend to be regional pressure cooker players with small distribution networks. These companies probably don’t have the broad resources or name recognition of the upper echelons yet, but frequently distinguish themselves with inventive product lines, direct-to-consumer models or sustainable practices.

Their agility lets them pivot quickly to niche trends, such as grain-free or insect-protein-based palatants, and grab a toehold with premium and specialty pet food makers.

Country-wise Insights

The following table shows the estimated growth rates of the top five territories. These are set to exhibit high consumption through 2035.

Countries	CAGR, 2025 to 2035
USA	4.3%
Germany	4.9%
China	5.5%
Japan	5.0%
India	6.2%

USA Growth - Clean Labels, Premiumization, and Pet Humanization Propelling Growth

Driven by pet humanization trends, the USA pet food palatants market is poised for steady growth as American pet owners are opting for high-quality food products, which deliver enhanced flavor and functional benefits. The growth of clean-label pet food has stimulated the demand for palatants, which are derived from natural ingredients such as liver, poultry fat, yeast extracts, and hydrolyzed proteins.

Players like Kemin Industries, AFB International and ADM are professionalizing species-specific palatants for performance, palatability and health. The rising expenditure on premium pet food and therapeutic diets has led to an increase in the incorporation of targeted palatants aiding digestive health and higher adherence to prescription meals.

This is a growing sector from the rise of e-commerce platforms and DTC brands, creating the demand for palatants that retain aroma and flavor fidelity during the shelf life of dry and wet packaged foods.

Functional Additives and Sustainability Spurring Growth in Germany

Germany continues to be an important European market that is attracting consumers who are focused on sustainable, transparent ingredients, as well as functional nutrition. (For eco-sensitive consumers, demand for sustainable palatants insect protein-based, yeast-derived, and fermentation-origin flavor enhancers has soared.

In Germany, pet parents are jumping on the grain-free and vet-recommended dog food bandwagon, too, often needing better palatability from their limited-ingredient lists. These companies are exploiting new frontier in flavor science, developing palatants that enhance flavor and authenticity, while remaining compatibly with hypoallergenic and functional products.

Similarly, the robustness of EU regulations regarding feed and food safety has driven pet food manufacturers in Germany to work with trusted palatant suppliers who provide and test for traceability and regulatory compliance.

The urbanization process, coupled with a boom in premium pet food, has driven growth in China

The premium pet food boom is sweeping across China, stimulated by accelerated urbanization, a rising middle class, and the humanization of pets. Chinese companies have invested in these palatants, since consumers are willing to pay for quality and manufacturers have no choice but to add high-end palatants that mirror the aroma and taste of freshly prepared meat.

As pet food allows for functional, therapeutic, and life-stage-specific diversification, palatants are key to assure acceptability.” Urban pet parents favoring palatants in their snacks and treats are also expanding among Chinese manufacturers. Moreover, the country's large consumer feed industry has also introduced palatants to address feed waste and help with nutrient absorption, supporting the demand across pet and animal nutrition sectors. Local R&D is also on the rise, with partnerships with international brands to co-develop palatants for Asian palates.

India - Growth spurred by fast-paced pet ownership coupled with growing need for affordable nutrition

Among the key territories, India is the fastest-growing pet food palatants market. As pet ownership continues to grow in urban and tier-2 cities, Indian consumers are on the lookout for tasty, protein-rich food for their pets. At the same time, affordability is still a priority which is fueling demand for effective but palatable formulations.

Domestically manufacturers such as Susheela Group and Profypet are launching poultry-based and organ-meat palatants customized for local palates and price points. Moreover, international players are foraying into the Indian market via partnerships to provide customized palatants as per FSSAI and export norms.

Similar trends are also emerging in India with growing consumption of pets' treat opening fresh growth opportunities for palatants used in the preparation of baked and dehydrated goods. The increase of online pet retail platforms went further increase way to worldwide brands, which led a positive pressure toward the quality and sensorial facet of daily pet meals.

Leading Pet Food Palatants Suppliers and Manufacturers

The pet food palatants market is moderately consolidated, with key players including Kemin Industries, Inc., AFB International, Ohly, Lyka, BRF Ingredients, Symrise, DSM, ADM, Profypet, Trilogy Flavors, Susheela Group, Kerry Group plc., and Pet Flavors. These companies lead the market by providing innovative and high-quality palatant solutions that enhance the taste and aroma of pet food, catering to the growing demand for premium pet nutrition worldwide.

For example, Kemin Industries focuses on science-based, natural palatants that improve pet food palatability while supporting health. Symrise is notable for its global production capabilities and advanced flavor technologies, exemplified by their recent facility opening in Brazil. DSM and ADM contribute through their extensive ingredient portfolios and sustainability initiatives, aiming to meet diverse pet food formulation needs. Other players like AFB International and Kerry Group plc. specialize in tailored flavor systems designed for various pet types, reinforcing their positions in the competitive pet food palatants market.

Leading Brands

• Kemin Industries, Inc.
• AFB International
• Ohly
• Lyka
• BRF Ingredients
• Symrise
• DSM
• ADM
• Profypet
• Trilogy Flavors
• Susheela Group
• Kerry Group plc.
• Pet Flavors

Report Scope - Pet Food Palatants Market

Report Attributes	Details
Market Size (2025)	USD 2.4 billion
Projected Market Size (2035)	USD 4 billion
CAGR (2025 to 2035)	5.2%
Base Year for Estimation	2024
Historical Period	2020 to 2024
Projections Period	2025 to 2035
Quantitative Units	USD billion for value and thousand metric tons for volume
Form Analyzed (Segment 1)	Dry, Wet
Nature Analyzed (Segment 2)	Animal Based, Plant Based
Pet Type Analyzed (Segment 3)	Cats (Kitten, Senior), Dogs (Puppy, Adult, Senior), Birds, Others
Application Analyzed (Segment 4)	Daily Based Food, Treats, Chews, Supplements
Claims Analyzed (Segment 5)	Grain-Free, Low-Fat, Non-GMO, Low in Calories
Regions Covered	North America, Latin America, Western Europe, Eastern Europe, East Asia, South Asia & Pacific, Central Asia, Russia & Belarus, Balkan & Baltic Countries, Middle East & Africa
Countries Covered	United States, Canada, Germany, United Kingdom, France, Italy, Spain, China, Japan, South Korea, India, Australia, Brazil, Mexico, GCC Countries, South Africa
Key Players influencing the Pet Food Palatants Market	Kemin Industries, Inc., AFB International, Ohly, Lyka, BRF Ingredients, Symrise, DSM, ADM, Profypet, Trilogy Flavor, Other Prominent Market Player
Additional Attributes	Dollar sales by pet type (cats vs. dogs), Adoption trends in grain-free & low-fat palatants, Regional demand drivers for wet vs. dry forms, Influence of natural & organic claims, Demand patterns in Asia & North America

Key Segments

By Form:

In this segment, the industry has been categorized into dry and wet.

By Nature:

The nature segment has been categorized into Animal Based and Plant Based.

By Pet Type:

Pets such as Cats (Kitten, Senior), Dogs (Puppy, Adult, and Senior), Birds, and Others are included in the report.

By Application:

In this segment, the industry has been categorized into Daily Based Food, Treats, Chews, Supplements.

By Claims:

Various claim types such as grain-free, low-fat, non-GMO, and low in calories are included in the report.

By Region:

The market is segmented as North America, Latin America, Western Europe, Eastern Europe, East Asia, South Asia & Pacific, Central Asia, Russia and Belarus, Balkan & Baltic Countries, Middle East and Africa.