The global pet food palatants market volume reached USD 2,348.3 million in 2024. The growth rate for demand of the pet food palatants is about 4.2%, (compared to last year) and it is expected that, international market will reach USD 2,446.9 million in 2025. Global sales for Suture are set to be valued at over USD 4,053.8 million by the end of 2035, with sales exhibiting a 5.2% CAGR over the projection period (2025 to 2035).
The growing humanization of pet animals, is one of the key growth factors of this market ppt. We now live in a world of pet owners who consider their animals family members and are therefore willing to pay a higher price for food that is both nutritious and appealing to their pets. So firms, such as AFB International, Kemin Industries, and ADM, are pouring R&D cash to create customized, species-specific palatants that liven up both taste and smell for felines and canines.
The movement towards natural and clean-label ingredients is also affecting palatant formulations. Companies such as DSM and Symrise are prioritizing sustainable sourcing, organic protein bases and non-GMO ingredients. In addition, encapsulation and fermentation technology developments are contributing to better palatants shelf life and efficacy.
Palatants are especially important in dry pet foods and treats, which are otherwise relatively flavor poor. As pet food manufacturers diversify and explore high-protein, grain-free, and functional diet formulations, palatants also can help ensure pet acceptance and repeat consumption. The growth of e-commerce and private-label brands, as well as mergers and acquisitions, are also reshaping competitive dynamics and spurring innovation around flavor, texture, and aroma profiles.
Generally, the pet food palatants market is projected to burgeon in the next decade owing to the adaptation of pet food preferences, health-centric formulations and sensory properties.
| Attributes | Description |
|---|---|
| Estimated Global Pet Food Palatants Industry Size (2025E) | USD 2,446.9 million |
| Projected Global Pet Food Palatants Industry Value (2035F) | USD 4,053.8 million |
| Value-based CAGR (2025 to 2035) | 5.2% |
The following table summarizes the analysis of the change in CAGR over a period of 6 months for the base year (2024) and current year (2025) for the global pet food palatants industry. This analysis outlines these important performance shifts over time and shows revenue recognition trends to give stakeholders a clearer view of the trajectory of this growth over the course of 12 months.
| Particular | Value |
|---|---|
| H1 (2024 to 2034) | 4.3% |
| H2 (2024 to 2034) | 4.6% |
| H1 (2025 to 2035) | 5.1% |
| H2 (2025 to 2035) | 5.2% |
Over the five-year period, the North American VMS market is expected to grow at a CAGR of 5.1% as the North American VMS market continues to expand in the first half (H1; 2025 to 2030) of the decade, and slightly faster at 5.2% in the second half (H2; 2030 to 2035) of the same decade. 2024 H2 grew by 30 BPS as compared to H1, 2025 H2 only grew by 10 BPS, thus pushing us to believe the market momentum is on the rise, but also suggests strong stability in the trend.
Tier 1, there exists a (very small) competitive group of players that, in terms of revenue, global coverage & market saturation, represent a multidimensional real estate to all intents and purposes. These players hold significant proportional market share of pet food palatants and invest in new innovations, strategic acquisitions, and advertising.
Tier 1 e.g. companies such as Kemin Industries, Inc., AFB International, ADM, Symrise, and DSM. They have strong relationships with major pet food manufacturers and maintain robust global supply chains, leading advances in taste science, protein enhancement and natural flavor technologies. In addition to their vast product portfolio, these companies also have a leading sustainability agenda and offer customized palatant solutions for various species and formulations.
Tier 3 Companies: Generated Revenue up to USD 3 billion. These brands can be specialists in pet nutrition or flavor solutions and may specialize in regional or niche markets. Examples include Ohly, BRF Ingredients, Kerry Group plc., Pet Flavors. These companies are often smaller than Tier 1 companies, expanding in innovative ways in an agile market.
They also tend to have their own bespoke formulations, like yeast-based palatants, organic mixes or breed-targeted taste boosters. Their strength comes from retaining quality yet concentrating on functional and palatability improvement in dry and wet pet food formats.
Tier 3 - includes emerging players and small-scale firms that are making their presence felt in palatants. Others, such as Profypet, Trilogy Flavors, Lyka and Susheela Group, tend to be regional pressure cooker players with small distribution networks. These companies probably don’t have the broad resources or name recognition of the upper echelons yet, but frequently distinguish themselves with inventive product lines, direct-to-consumer models or sustainable practices.
Their agility lets them pivot quickly to niche trends, such as grain-free or insect-protein-based palatants, and grab a toehold with premium and specialty pet food makers.
Reformulations for the Health-Conscious
Shift: Pet parents are looking for more natural, clean-label and functional food ingredients in their pets’ diets. In particular, there is huge demand for organic, grain-free, hypoallergenic, and gut-health-promoting palatants in the USA and Europe. Trends include functional formulations incorporating probiotics, prebiotics and immune-boosting ingredients, based on growing understanding of pet wellness.
Strategic Response: Kemin Industries introduced clean-label palatants free from artificial flavors and preservatives, designed for sensitive pets. AFB International launched protein-boosted, gut-friendly palatants in dry and liquid forms. To meet the needs and expectations of health-conscious pet parents, Symrise Pet Food broadened its palatant lines to include health-forward, naturally-derived solutions high in bioactive ingredients.
Wet and Hybrid Format Expansion
Shift: Palatants are moving from dry-only formats to wet and semi-moist, as well as hybrid (wet-on-dry) applications, because they improve taste and aroma. These are particularly popular for older pets with decreased appetite or chewing difficulties.
Strategic Response: ADM formulated high-moisture content palatants and flavor masking ingredients specifically for prescription and functional pet food lines. DSM attractive palatants for wet and canned pet foods co-developed with the world’s leading pet food brands to increase palatability and feeding compliance. BRF Ingredients developed a flavor-enhancing emulsions for hybrid pet food formats in Latin America and Asia.
Innovating for a New Generation of Pet Owners
Shift: Millennial and Gen Z pet owners increasingly want premium, sustainably sourced, and tailored pet food, including palatants from alternative proteins (such as insects or legumes). These consumers are among the most tech-savvy and are drawn to innovation, transparency and sustainability.
Strategic Response:Lean back in your chair and enjoy this Yap USA and Protix launched high-sustainable insect protein palatants, which appealed to the eco-conscious younger consumer segment. Pet Flavors, which introduced customizable palatant solutions to cater to breed, age, and pet preferences, frequently delivered through e-commerce platforms.
Enhancing Relationships with Our Wholesale and Co-Manufacturing Partners
Shift: To accommodate growth in private label and demand for formulation flexibility, manufacturers are collaborating more closely with pet food brands and contract manufacturers to formulate customized palatants.
Strategic Response: Symrise and AFB International strengthened collaboration with downstream co-manufacturers in Europe and North America by integrating palatant innovation into the production line. Kerry Group expanded its contract development from larger to smaller DTC pet food startups, enabling them to scale with better flavor profiles and nutritional value.
Agricultural Sustainability and Ethical Sourcing Initiatives
Shift: More than 60% of global pet owners prefer brands that use sustainably sourced and cruelty-free ingredients in their pets’ food. In premium markets such as the U.K., Germany and Canada, the demand for plant-based products for example, including any combination of low-carbon ingredient profiles, eco-friendly packaging, and other green benefits, is strong and growing.
Strategic Response: Develop and commercialise palatants from upcycled animal by-products and work with the supply chain to ensure traceability and nutrient density, and the creation of upcycled products. A subsidiary of ABF Ingredients, Ohly has committed to sourcing yeast-based palatants from sustainable fermentation processes that attract ethical buyers.
Affordable Pricing Strategies for Widespread Market Adoption
Shift: While premiumization is certainly on the increase, there remains healthy demand for more cost-effective palatants in developing markets and multi-pet households. Low-priced palatants are not an interest for cost-focused consumers as performance is key.
Strategic Response: BRF Ingredients and Pet Flavors focused on optimising unit production costs and marketed efficient palatants targeting lower-tier pet food brands across Latin America and Asia. Locally-sourced palatants with low volatility and price controllability in the Indian market are introduced by Susheela Group in India to cast value-based product lines.
The Power of E-Commerce and Subscription-Based Pet Foods
Shift: As many DTC pet food brands and online pet retail businesses increasingly arrive on the scene, the need for palatants that maintain flavor and shelf-stability when packaged, sealed, shipped and portioned out into meals has grown.
Strategic Response: Developing palatants for e-commerce subscription kits with high aroma retention, freshness in vacuum sealers in collaboration between AFB International and Kerry Group. So, they collaborated with local pet food DTC startups to provide tailored-flavor packs for personalized monthly meals.
Strategies for Adapation: Regional
Shift: Palatants preferences differ by region liver-based and meat-forward palatants dominate the North American landscape, while fish- and yeast-forward palatants lead the charge in Europe and Asia. However, Latin American markets are fast-expanding, spearheaded by poultry- and offal-based variants.
Strategic Response: Involved balanced rural product portfolios focused on poultry palatants in Brazil and Mexico and fish-based palatants in Japan and Korea. To match European vegetarian pet food trends, DSM tailored their production of yeast- and mushroom-extract palatants.
The following table shows the estimated growth rates of the top five territories. These are set to exhibit high consumption through 2035.
| Country | CAGR, 2025 to 2035 |
|---|---|
| USA | 4.3% |
| Germany | 4.9% |
| China | 5.5% |
| Japan | 5.0% |
| India | 6.2% |
Driven by pet humanization trends, the USA pet food palatants market is poised for steady growth as American pet owners are opting for high-quality food products, which deliver enhanced flavor and functional benefits. The growth of clean-label pet food has stimulated the demand for palatants, which are derived from natural ingredients such as liver, poultry fat, yeast extracts, and hydrolyzed proteins.
Players like Kemin Industries, AFB International and ADM are professionalizing species-specific palatants for performance, palatability and health. The rising expenditure on premium pet food and therapeutic diets has led to an increase in the incorporation of targeted palatants aiding digestive health and higher adherence to prescription meals.
This is a growing sector from the rise of e-commerce platforms and DTC brands, creating the demand for palatants that retain aroma and flavor fidelity during the shelf life of dry and wet packaged foods.
Germany continues to be an important European market that is attracting consumers who are focused on sustainable, transparent ingredients, as well as functional nutrition. (For eco-sensitive consumers, demand for sustainable palatants insect protein-based, yeast-derived, and fermentation-origin flavor enhancers has soared.
In Germany, pet parents are jumping on the grain-free and vet-recommended dog food bandwagon, too, often needing better palatability from their limited-ingredient lists. These companies are exploiting new frontier in flavor science, developing palatants that enhance flavor and authenticity, while remaining compatibly with hypoallergenic and functional products.
Similarly, the robustness of EU regulations regarding feed and food safety has driven pet food manufacturers in Germany to work with trusted palatant suppliers who provide and test for traceability and regulatory compliance.
The premium pet food boom is sweeping across China, stimulated by accelerated urbanization, a rising middle class, and the humanization of pets. Chinese companies have invested in these palatants, since consumers are willing to pay for quality and manufacturers have no choice but to add high-end palatants that mirror the aroma and taste of freshly prepared meat.
As pet food allows for functional, therapeutic, and life-stage-specific diversification, palatants are key to assure acceptability.” Urban pet parents favoring palatants in their snacks and treats are also expanding among Chinese manufacturers. Moreover, the country's large consumer feed industry has also introduced palatants to address feed waste and help with nutrient absorption, supporting the demand across pet and animal nutrition sectors. Local R&D is also on the rise, with partnerships with international brands to co-develop palatants for Asian palates.
Among the key territories, India is the fastest-growing pet food palatants market. As pet ownership continues to grow in urban and tier-2 cities, Indian consumers are on the lookout for tasty, protein-rich food for their pets. At the same time, affordability is still a priority which is fueling demand for effective but palatable formulations.
Domestically manufacturers such as Susheela Group and Profypet are launching poultry-based and organ-meat palatants customized for local palates and price points. Moreover, international players are foraying into the Indian market via partnerships to provide customized palatants as per FSSAI and export norms.
Similar trends are also emerging in India with growing consumption of pets' treat opening fresh growth opportunities for palatants used in the preparation of baked and dehydrated goods. The increase of online pet retail platforms went further increase way to worldwide brands, which led a positive pressure toward the quality and sensorial facet of daily pet meals.
| Segment | Animal Based (By Nature) |
|---|---|
| Value Share (2025) | 71.6% |
Today’s pet parents are more mindful than ever about providing diets that are more in line with what animals would naturally eat in the wild. Animal-based palatants fulfill this need with high protein, higher digestibility and bioavailability of key nutrients such as amino acids. Innovative hydrolyzed meat-based palatants that enhance palatability without sacrificing health com manufacturer, such as AFB International and Kemin Industries.
In addition, animal-based palatants can be incorporated to suit a variety of functional and therapeutic diets such as those for aging pets, recovery, and those with appetite loss. Improved appetite stimulation and increased consumption of prescribed diets have resulted in increased adoption within the dry and wet food segments. Animals-based palatants remain the choice in a premium top-shelf pet food formulation especially as personalization and premiumization trends march on across global markets.
| Segment | Dry (By Form) |
|---|---|
| Value Share (2025) | 64.1% |
Dry palatants have become the most common type in the worldwide pet food market, attributed primarily to their long shelf life, their ability to be easily handled and their use in dry kibble formulations. The palatants in powder or granule format then can be used topically or mixed into the pet food in processing to improve aroma and flavor retention.
Since the dry format has great stability under various storage and transport conditions, this format is especially popular with manufacturers. This keeps the palatant effective over the product’s life cycle, even in hot and humid conditions. In addition, dry palatants are economical to use on a per-kilo basis, expose smaller packaged volume than liquid or wet formats and integrate smoothly into high-volume production lines. With dry pet food rapidly gaining popularity due to economic, storage, and feeding advantages, dry palatants have experienced similar growth.
They are particularly useful for dogs and cats affected by sensitivity or dietary restriction as they flavour mask therapeutic diets, improving voluntary intake. Now, companies are looking to microencapsulation and flavor-release technologies to make dry palatants with everything from more intensity to health-boosting functionalities.
Top players in the Pet Food Palatants Market such as AFB International, Kemin Industries and Diana Pet Food gain market share through robust brand awareness, continual product development and effective alliances. These players have established their positions in the market by providing a wide array of palatants for various pet species, breed-specific needs, and dietary preferences, including natural, organic and functional formulations. Such a diverse offering expands their consumer base and ensures that they stay competitive.
These companies are also utilizing technological innovation including enzymatic hydrolysis and microencapsulation in order to make palatants that provide improved aroma, stability and nutrition. This allows improved palatability but also meets the need of pet owners to offer their furry friends with health-conscious and high-quality food product.
Plus, multiple companies have started directing funds to sustainable sourcing and plant-based substitutes, attracting the eye of environmentally-conscious customers. As pet owners continue to humanize and premiumize their pets, brands are turning to partnerships with veterinary nutritionists and food scientists to develop next-gen palatants that also promote gut health, immunity and overall wellness.
Furthermore, many participants have entered into alliances with regional feed manufacturers and local distributors to extend their presence in emerging markets in both Asia as well as Latin America, where pet adoption rates continue to grow at a fast pace. Such partnerships have reinforced their supply chains, increased brand visibility, and guaranteed improved access to specialized products.
For instance:
In this segment, the industry has been categorized into dry and wet.
The nature segment has been categorized into Animal Based and Plant Based.
Pets such as Cats (Kitten, Senior), Dogs (Puppy, Adult, and Senior), Birds, and Others are included in the report.
In this segment, the industry has been categorized into Daily Based Food, Treats, Chews, Supplements.
Various claim types such as grain-free, low-fat, non-GMO, and low in calories are included in the report.
The market is segmented as North America, Latin America, Western Europe, Eastern Europe, East Asia, South Asia & Pacific, Central Asia, Russia and Belarus, Balkan & Baltic Countries, Middle East and Africa.
The global industry is estimated at a value of USD 2,446.9 million in 2025.
Sales increased at 3.5% CAGR between 2020 and 2024.
Some of the leaders in this industry include Kemin Industries, Inc., AFB International, Ohly, Lyka, BRF Ingredients, Symrise, DSM, ADM.
The North America is projected to hold a revenue share of 65% over the forecast period.
The industry is projected to grow at a forecast CAGR of 5.2% from 2025 to 2035.
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Pet Food Palatants Market
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