The baby bottle market in Indonesia is valued at USD 64.77 million in 2025. As per FMI's analysis, the baby bottle industry will grow at a CAGR of 5.8% and reach USD 113.82 million by 2035.
In 2024, the industry experienced steady growth, primarily driven by the increasing demand for baby bottles made from safer, eco-friendly materials. A significant shift was observed towards BPA-free and recyclable bottles, with parents becoming more conscious of the environmental impact and safety standards of baby products. This trend was evident as manufacturers introduced new designs with enhanced features like spill-proof lids and ergonomic shapes.
Additionally, a rise in disposable income and the growing middle-class population in Indonesia contributed to higher spending on baby products, further boosting the demand for quality baby bottles. E-commerce platforms played a crucial role in distributing baby bottles, making them more accessible to a wider range of consumers.
Looking ahead to 2025 and beyond, the industry is expected to witness continued growth, driven by further innovations in product safety and convenience. The ongoing trend towards sustainability will likely continue to influence consumer preferences, with more brands focusing on eco-friendly packaging and materials. The increasing awareness of infant care and the rise in urban populations are also expected to support the industry’s expansion.
Indonesia Baby Bottle Sales Statistics 2025
| Metric | Value |
|---|---|
| Industry Size (2025E) | USD 64.77 million |
| Industry Value (2035F) | USD 113.82 million |
| CAGR (2025 to 2035) | 5.8% |
To ensure sustained growth in the Indonesian baby bottle industry, executives should prioritize research and development (R&D) focused on eco-friendly, BPA-free bottle designs and sustainable packaging. The shift toward safe, non-toxic, and recyclable materials will be a key differentiator as consumer awareness about product safety and environmental impact increases. Proactively adopting these innovations will help companies meet evolving consumer expectations and regulatory standards.
Strategic partnerships with e-commerce platforms and retailers will be essential for expanding industry reach, especially as online sales continue to rise. Companies should focus on enhancing their distribution networks in key regions.
This is particularly important in urban centres, where disposable incomes are rising and demand for premium products is growing.Strengthening collaborations with environmental advocacy groups will also bolster brand credibility and appeal to environmentally conscious consumers.
Key risks to address include regulatory pressures surrounding plastic waste management and product safety, which may impact production costs and industry entry. Fluctuations in raw material prices, especially for eco-friendly materials, pose another medium-to-high impact risk.
Additionally, supply chain disruptions, particularly in sourcing sustainable materials, can lead to delays in production and increased costs. To mitigate these, companies should invest in sustainable supply chain solutions, conduct thorough industry research to adapt to shifting trends, and forge strong relationships with regulatory bodies to stay ahead of compliance changes.
FMI’s survey of stakeholders in the Indonesian baby bottle industry revealed that 68% of industry professionals believe consumer demand for eco-friendly and BPA-free bottles will continue to grow in the coming years. A significant 75% of manufacturers are prioritizing sustainable materials, with a strong emphasis on recyclable plastics and bio-based alternatives.
This trend reflects growing awareness among parents about the safety of baby products and their environmental impact. Additionally, 55% of surveyed retailers noted an increase in online baby product sales, with e-commerce platforms becoming the dominant distribution channel, particularly in urban regions where disposable incomes are higher.
Looking ahead, 62% of stakeholders expressed confidence in the industry's growth, anticipating a steady rise in demand for innovative designs such as spill-proof and ergonomic bottles. However, 48% raised concerns about potential regulatory changes around plastic waste management, which could lead to higher production costs and tighter compliance requirements.
Despite this, 54% of manufacturers are investing in R&D to address these challenges and stay competitive. As for future industry expansion, 67% of respondents see opportunities in emerging regions, particularly in smaller cities and towns where awareness of product safety is rising, and urbanization is contributing to growing demand for baby care products. Overall, the survey found that stakeholders are focused on innovation, sustainability, and adapting to evolving consumer preferences.
| Region | Impact of Policies and Government Regulations |
|---|---|
| Sumatra | Strict environmental regulations on plastic waste management are being enforced. Companies must comply with national standards for safety and non-toxic materials in baby products. BPA-free certification is required for certain products. (Source: Indonesian Ministry of Environment and Forestry) |
| Java | Java sees stringent regulations regarding child safety and product standards. Companies need certifications like SNI (Indonesian National Standard) for product safety and compliance with environmentally friendly packaging laws. (Source: Indonesian National Standardization Agency) |
| Kalimantan | Similar to Java, stricter rules on material safety, especially with BPA-free bottles, are enforced. Companies must comply with eco- labeling regulations and undergo periodic inspections to ensure compliance. |
| Nusa Tenggara | Regulatory focus is on the safety of baby products in this region. Compliance with the Indonesian Ministry of Health's standards is mandatory. Companies may also need eco-friendly certification to meet local industry preferences. |
| Sulawesi | Companies are required to meet SNI and health and safety regulations. There is growing demand for BPA-free products due to heightened awareness, and companies must meet these demands through proper certifications. |
| Maluku Islands | Regulatory oversight is increasing with an emphasis on the environmental impact of plastic products. Companies must have eco-friendly product certifications, along with ensuring safety standards under Indonesian law. |
| Papua (Western New Guinea) | Although less regulated, there is increasing pressure for companies to adopt BPA-free products. Local certifications for health and safety must be obtained to sell in Papua, in line with national p olicies for baby care products. |
The segment with the highest projected growth in the capacity category is 361 ml and above, with a CAGR of 7.0%. This capacity is seeing the fastest growth due to the increasing demand from parents of older infants and toddlers, who require larger bottles for feeding. As working parents seek convenience in bottle size to accommodate their infants' growing needs, this segment stands to benefit significantly.
The growing trend of larger bottle adoption is driven by both functionality and convenience, with products becoming more tailored to the needs of busy, modern parents. The increase in disposable incomes and awareness of larger bottle availability further boosts this segment's future prospects.
Silicone bottles stand out as the fastest-growing material type in the industry, with a CAGR of 9.0%. Silicone is perceived as a highly flexible, lightweight, and safe option for baby bottles, making it incredibly popular among parents looking for durability and ease of use. Its non-toxic, BPA-free nature is also contributing to its increased demand, especially as parents become more environmentally conscious and health-conscious.
Silicone's ability to withstand extreme temperatures and its long-lasting properties further bolster its position in the industry. As awareness of the benefits of silicone grows, this material type is poised for significant future expansion.
The Online Retailers channel is experiencing the highest growth rate in the sales category, with a CAGR of 12.0%. This channel benefits from the convenience of shopping from home, coupled with attractive discounts, which is particularly appealing to younger, tech-savvy parents.
E-commerce platforms offer a wide range of products, allowing consumers to compare prices, check reviews, and access convenience-focused features like fast delivery and subscription options. The increase in online shopping and the rise of digital marketing strategies by e-commerce giants are key drivers behind the growth of this segment. With continued investment in logistics and customer experience, online retail will dominate the baby bottle sales space.
The High (Above USD 10) price range segment exhibits the highest projected CAGR at 7.5%. This category's growth is driven by a premiumization trend, where parents are willing to invest in high-quality, durable, and eco-friendly baby bottles, including those made from materials like glass and stainless steel.
Additionally, the rise of smart bottles, which offer features such as temperature control and monitoring, contributes to the growth of this segment. Urban consumers with higher disposable incomes are especially attracted to premium options that promise enhanced safety, longevity, and design. As disposable incomes rise, the demand for premium baby bottles will likely continue to grow significantly.
The industry in Sumatra is anticipated to grow at a CAGR of 5.8% from 2025 to 2035. As the second-largest island in Indonesia, Sumatra offers a relatively steady industry for baby bottle sales. While not as economically developed as Java, Sumatra benefits from a growing population and improving healthcare infrastructure.
Urban centres like Medan are expected to drive the growth of baby product demand, especially among the rising middle class. However, compared to Java, the industry growth might be slightly slower due to a less dense population and fewer large urban centres. Still, steady improvements in living standards will support ongoing demand.
Sales in Java is anticipated to grow at a CAGR of 6.0% from 2025 to 2035. As the economic and population hub of Indonesia, Java remains the most lucrative region for baby bottle sales. With Jakarta being a metropolitan centre and the largest consumer base in the country, the demand for baby products will continue to rise rapidly.
The increasing number of working parents and high urbanization rates will continue to drive the industry. Additionally, higher purchasing power and a more extensive distribution network will support the growth of baby bottle sales in this region.
The industry in Kalimantan is anticipated to grow at a CAGR of 5.5% from 2025 to 2035. As a region with significant natural resources, Kalimantan’s economy is gradually diversifying. However, the industry for baby products is expected to grow more moderately compared to Java and Sumatra.
The slower urbanization rate and relatively low population density in certain parts of the region are factors that could limit faster industry expansion. That said, economic development, especially in cities like Balikpapan, will drive demand for baby products in the long term. Continued infrastructural improvements will also support this industry's gradual growth.
Sales in Nusa Tenggara are anticipated to grow at a CAGR of 5.3% from 2025 to 2035. Nusa Tenggara, with its relatively smaller population and agriculture-focused economy, is expected to experience moderate growth in the baby bottle industry. The region's demand for baby products will likely increase as living standards improve, especially in more developed areas.
However, the slower pace of urbanization and the rural character of many areas may limit the industry’s overall potential. Despite this, growing healthcare access and a higher standard of living in urban centres will provide consistent industry opportunities for baby products.
In Sulawesi sales are anticipated to grow at a CAGR of 5.7% from 2025 to 2035. Sulawesi is expected to see solid growth in the baby bottle industry as the region is experiencing gradual urbanization, with an expanding middle class. The economic growth in cities like Makassar and Manado will contribute to increasing demand for baby products.
Furthermore, the region is seeing more access to modern healthcare services, which will likely increase the demand for quality baby care products. While not as rapid as Java, Sulawesi’s growth potential is significant due to rising incomes and changing consumer preferences.
The industry in Maluku Islands is anticipated to grow at a CAGR of 5.2% from 2025 to 2035. As a less developed region with lower population density, the Maluku Islands will see slower growth compared to other parts of Indonesia. However, improvements in healthcare, access to baby products, and rising consumer awareness will lead to steady demand for baby bottles.
The small but growing middle-class population in the urban areas of Ambon will support the industry. Despite the challenges posed by geographic isolation and slower economic development, the demand for baby products will see gradual but consistent growth.
Sales in Papua (Western New Guinea) are anticipated to grow at a CAGR of 4.8% from 2025 to 2035. Papua faces significant challenges in terms of infrastructure and accessibility, which limits the growth of consumer industries such as baby products. The relatively low population density and slower pace of economic development also contribute to slower industry growth.
However, as the region slowly improves its healthcare access and living standards, there will be some gradual growth in the baby bottle industry. Government and NGO initiatives aimed at improving maternal and child health may drive demand for baby products in the long run.
The Indonesian baby bottle industry is experiencing notable developments in 2024. Philips Avent introduced a new line of eco-friendly silicone bottles, responding to growing consumer demand for sustainable products.
Pigeon Indonesia formed a strategic partnership with Tokopedia to strengthen its online distribution network, aligning with the 15% year-on-year growth in e-commerce sales of baby products. New BPOM regulations enforcing stricter BPA-free certification are accelerating the shift toward glass and stainless-steel materials (Source: SGS). Industry analysts project sustained industry growth exceeding 6%, fueled by premium product trends and expanding digital retail channels.
In 2024, Pigeon Corporation (16-20% industry share) maintains its leadership in the Indonesian baby bottle industry, leveraging its strong brand presence and innovative products, such as BPA-free and anti-colic bottles, to cater to the growing demand for safe and sustainable baby products.
Phillips Avent (14-18%) continues to capture industry share with its advanced, ergonomic baby bottles and strong distribution network, especially in urban centres like Jakarta. Tupperware (12-15%) is focusing on expanding its presence through direct-to-consumer channels and partnerships with retail stores, capitalizing on the increasing consumer preference for durable and environmentally-friendly materials.
Cussons Baby (10-13%) benefits from its reputation for affordable, high-quality baby products and is focused on gaining industry share in both urban and rural areas by offering budget-friendly options. Medela AG (8-10%) continues to focus on premium, medically designed products, appealing to a growing segment of health-conscious parents, especially in high-income areas. Farlin (7-9%) is poised to capture a larger industry share, particularly through increasing distribution in specialty baby stores and online channels.
PT. Dodorindo Jaya Abadi (6-8%) targets local industries with cost-effective and locally manufactured baby bottles. Lustybunny Baby (5-7%) is gaining traction in the Southeast Asian region by offering budget-friendly, high-quality alternatives.
Baby Huki Corporation (4-6%) continues to expand its presence through strong regional distribution and localized product development. Baby Safe (3-5%) focuses on enhancing its industry share by introducing bottles with advanced safety features, responding to the growing safety concerns among parents.Top of Form
the industry is segmented into Up to 90 ml, 91 ml to 180 ml, 181 ml to 270 ml, 271 ml to 360 ml, 361 ml and Above
the industry is divided into polycarbonate, polypropylene, stainless steel, glass and silicone
the industry modern trade, departmental stores, convenience stores, specialty stores, mono brand store, online retailers, direct to customer, indirect to customer, drug stores and other sales channel
the industry is segmented into low (Below 5 USD), mid (Between 5 to 10 USD) and high (Above 10 USD)
the industry is studied across Sumatra, Java, Kalimantan, Nusa Tenggara, Sulawesi, Maluka Islands and Papua (Western New Guinea)
The growth is driven by increasing demand for eco-friendly, BPA-free bottles, innovations in product design, and rising disposable incomes.
E-commerce plays a crucial role by making baby bottles more accessible to a wider range of consumers across the country.
The industry is expected to grow at a CAGR of 5.8%, reaching USD 113.82 million by 2035.
Sustainability trends, product safety innovations, urbanization, and rising disposable incomes will influence the industry’s growth.
Companies should focus on strategic partnerships with e-commerce platforms, enhance distribution networks, and collaborate with environmental groups.
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Baby Bottle Industry Analysis In Indonesia
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