Indonesia Sustainable Tourism Market By Type, Booking Channel, Tourism Type, Tourist Type, Consumer Orientation, Age Group & Region | Forecast 2022 to 2032
FMI Explores the Amalgamation of Nature and Sustainability in Indonesia! Find Out More
Indonesia Sustainable Tourism Market Outlook (2022 to 2032)
The Indonesia sustainable tourism market is estimated to reach US$ 10.2 Million in 2022. As per the report, sales are forecast to increase at an impressive 27.3% CAGR. Total sales in the Indonesia sustainable tourism market represent 3% - 8% of the global tourism market.
Attributes
Key Insights
Indonesia Sustainable Tourism Market Estimated Size (2022)
US$ 10.2 Million
Indonesia Sustainable Tourism Market Value-based CAGR (2022 to 2032)
27.3%
Indonesia Sustainable Tourism Market Top Players Share in 2021.
4% - 9%
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2017 to 2021 Indonesia Sustainable Tourism Market Outlook Compared to 2022 to 2032 Forecast
Indonesia has diverse and rich landscapes and ecosystems that position the country as an attractive destination for tourists. Traditionally, Indonesia has earned most of its foreign currency by exporting primary products. Indonesia’s competitiveness as a tourist destination improved from 70th in 2013 to 42nd in 2017, according to the World Economic Forum's Travel and tourism competitiveness index (WEF, 2017).
In the last decade, low traveling costs in the country are encouraging travelers to visit and experience the unique culture and society, from language to food and the diverse way of life of Indonesian citizens.
In Indonesia, the government is taking initiatives for community empowerment, and some programs have a direct impact on tourism development. Village Tourism is a form that integrates attraction, accommodation, and other supporting services into the ambiance of the village’s life, while consistently keeping the ethics and traditions of the village intact.
Why is Indonesia Considered an Attractive Destination for Sustainable Tourism?
Organic Farming to Place Indonesia as a Sustainable Travel Destination
Organic farming, tree planting, rainwater recycling, solid waste segregation, composting, coastal clean-ups, farm-to-table eating, using local building materials, and employing solar energy are just a few sustainable activities that eco-friendly hotels engage in across Indonesia. Being in nature has several health advantages, including lowering stress and boosting the immune system, and more. In Indonesia, visiting exciting and natural sites might help one feel this sense of well-being.
Transportation is acknowledged as one of the most significant factors contributing to the development of tourism. Transport is also viewed as part of leisure, and companies in Indonesia are trying to blend transportation services with natural attractions to gain a competitive edge.
Find your sweet spots for generating winning opportunities in this market.
What are the Challenges Faced by the Sustainable Tourism Market in Indonesia?
Factors such as climate change and unexpected weather conditions are hindering growth in the sector in Indonesia. Tropical hurricanes, floods, and rising sea-water levels pose a challenge in the country by severely deteriorating tourism infrastructure, resources, and buildings.
Also, rebuilding and maintaining infrastructure could be a time-consuming process, depending on the severity of the natural calamity. These factors may impact the market's growth, which is another challenge for the tourism and hospitality sector in Indonesia during the forecast period.
Country Insight
How are Government Initiatives and Strategies Propelling Sales in the Sustainable Tourism Industry in Indonesia?
Government-led Sustainability Projected in Indonesia Will Fuel Growth in the Tourism Sector
The Government of Indonesia aims for tourism development to achieve a range of economic, social, and environmental benefits, specifically to reduce unemployment, eradicate poverty, and protect the environment.
In 2015, the government made visa policy changes to attract more foreign tourists. Now citizens of 169 countries do not require a visa to enter and stay in Indonesia (for a maximum period of 30 days). The free visa policy is expected to bring significant foreign exchange earnings per year, as the loss of the visa receipts (USD 35 per person) is more than compensated by the spending of additional tourists in the country (around USD 1000 per visit). In 2016 the government also legislated to allow international cruise liners to embark and disembark passengers at five seaports, which should facilitate arrivals by sea.
Destination development will be supported by drawing on the power of digital technologies to differentiate new and existing locations with creative products and packaging suitable for modern travelers. For example, (1) the ‘10 new Bali’ initiative is intended to develop and realize 10 priority destinations across the country.
The development of priority destinations is carried out through the design process of an Integration Tourism Master Plan (ITMP), investment, construction, and capacity building through promotion and marketing, and structuring of destinations (accessibility, amenities, attractions).
To become a sustainable tourism destination, all strategies highlight some important points, such as the importance of technology for promotion activities and development of innovative tourism attractions, conservation-oriented, better infrastructure, and accommodation. In addition to this, education and training for all stakeholders including the tourism staff, the local community, and the local community for increasing environmental and economic awareness will augment the growth in the market.
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Category-wise Insights
Which Age Group is More Likely to Travel?
The popularity of Indonesia's Sustainable Tourism among Middle-aged Tourists Will Remain High
In terms of age group, individuals in the 26- 35 age group are more likely to travel across Indonesia for sustainable tours. Travelers are getting more inclined towards islands, new adventure experiences like scuba diving, water rafting, kayaking, surfing, etc., and visiting popular sites according to destination ratings.
What Tour Type is More Preferred by Tourists?
Package Tours are Mostly Preferred by Travelers
Packaged travel is mostly chosen by the tourist because It is cheaper than traveling individually Packaged travel includes expenses of accommodations, transportation, and sight entrance fee with heavy discounts and offers.
What Type of Booking Channel is the Most Prominent Channel?
Online Booking is More Preferred by Tourists
Tourists prefer to book online or use a mobile application platform as it provides hassle-free digital payment transfer, live tracking, and enhanced security. In addition, online booking is becoming an increasingly popular approach worldwide, as travelers can use the Internet to search and compare information about vacation spots, accommodations, restaurants, and more.
Competitive landscape
Key companies operating in the Indonesia sustainable tourism market are aiming to gain a competitive edge by focusing on nature-based traveling experiences and activities to attract travelers. They are promoting travel packages on social media channels to improve sales.
The Indonesian sustainable tourism market is being shaped by a plethora of startups and entrants that are offering innovative services. As individuals are getting more inclined towards fitness and wellness, they are choosing visually attractive locations across Indonesia that are close to nature to relax and unwind. For instance:
Delokal is a village tourism network application that helps individuals find information on remote villages and book activities online for sustainable tourism. Village tourism managers can use the platform for collaborating with tour providers to develop a local and sustainable traveling experience based on any given remote location.
Sumba Sustainable Solutions enables rural communities in Indonesia to increase their income through solar-powered equipment and secondary commodities such as bamboo and virgin coconut oil. The company provides bamboo products for local tourism construction projects.
1001malam is a travel exchange platform that connects brands, companies, and stakeholders in the tourism sector in Indonesia. The platform also allows hotels, travel agents, tour operators, and guides across tourism destinations to connect with each other.
Scope of Report
Attributes
Details
Estimated Market Size (2022)
US$ 10.2 Million
Value-based CAGR (2022 to 2032)
27.3%
Top Players Share (2021)
4% - 9%
Forecast Period
2022 to 2032
Historical Data Available for
2017 to 2021
Market Analysis
US$ Million for Value
Key Region Covered
South-East Asia
Key Countries Covered
Indonesia
Key Segments Covered
Tourism Type, Booking Channel, Consumer Orientation, Tourist Type, Tour Type, Age Group, and Region.
Key Companies Profiled
Altai Travel
Travelxism Sustainable Tour
Sumatra Eco Travel Bukit Lawang- Tours & Treks
Javaindo Ecotourism Tour & Services
Exo Travel Indonesia
Happy Trails! Asia-Indonesia
Azimuth Adventure Travel Ltd
Satguru Indonesia-Travel Management Company
K.B.A Tur (PT. Karang Bali Asli Tur)
Delokal- Travel Like Local
Authentic Indonesia
Trijaya Travel: Sumatra Tour & Travel Agent Medan
Destinazones
Wild Sumatra Tours
Others
Report Coverage
Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Indonesia Sustainable Tourism Market by Category
By Tourism Type:
Eco-Tourism
Green Tourism
Soft Tourism
Community Tourism
By Booking Channel:
Phone Booking
Online Booking
In-Person Booking
By Tourism Type:
Domestic
International
By Tourist Type:
Independent Traveler
Tour Group
Package Traveler
By Consumer Orientation:
Men
Women
By Age Group:
15-25 Years
26-35 Years
36-45 Years
46-55 Years
66-75 Years
Frequently Asked Questions
What is the current Indonesia sustainable tourism market value?
The Indonesia sustainable tourism market is expected to reach a valuation of US$ 10.2 Million in 2022.
What is the sustainable tourism demand outlook for Indonesia?
The Indonesia sustainable tourism market is anticipated to expand at a 27.3% CAGR over the forecast period.
Who are the leading players in the Indonesia sustainable tourism market?
Leading players operating in the Indonesian tourism market are Altai Travel, Travelxism Sustainable Tour, Sumatra Eco Travel Bukit Lawang- Tours & Trek, Javaindo Ecotourism Tour & Service, Exo Travel Indonesia, Happy Trails! Asia-Indonesi, Azimuth Adventure Travel Lt, Satguru Indonesia-Travel Management Compan, K.B.A Tur (PT. Karang Bali Asli Tur, Delokal- Travel Like loca, Authentic Indonesi, Trijaya Travel: Sumatra Tour & Travel Agent Meda, Destinazones, and Wild Sumatra Tours.
At what rate did the Indonesia sustainable tourism market grow between 2017 and 2021?
The Indonesian sustainable tourism market grew at a 21.4 % CAGR between 2017 and 2021.
Table of Content
1. Executive Summary | Indonesia Sustainable Tourism Market
1.1. Market Outlook
1.1.1. Who Is Travelling?
1.1.2. How Much Do They Spend?
1.1.3. Direct Contribution of Tourism To GDP
1.1.4. Direct Contribution of Tourism To Employment
1.2. Sustainable Tourism Evolution Analysis
1.3. FMI Analysis and Recommendations
2. Market Introduction
2.1. Total Spending (US$ Million) and Forecast (2022 to 2032)
2.2. Number of Tourists (Million) and Forecast (2022 to 2032)
2.3. Total Spending Y-o-Y Growth Projections (2022 to 2032)
2.4. Number of Tourists Y-o-Y Growth Projections
3. Sustainable Tourism Industry Analysis
3.1. Sustainable Tourism Industry Overview
3.1.1. Sustainable Tourism Industry Contribution to INDONESIA ’s GDP
3.1.2. Sustainable Tourism Sector Contribution to India’s Overall Employment
3.1.3. Impact of Covid-19
3.1.4. Others
4. Market Dynamics
4.1. Market Drivers & Opportunities
4.1.1. The Key Trending Drivers of the Market
4.1.2. The challenges faced by the Sustainable Tourism Industry in Indonesia
4.1.3. Others (during course study)
5. Market Background
5.1. Macro-Economic Factors
5.1.1. Indonesia GDP Growth Outlook
5.1.2. Indonesia Industry Value Added
5.1.3. Consumer Spending Outlook
5.1.4. Indonesia's Direct Contribution of Sustainable Tourism to GDP
5.1.5. Internet Penetration Rates
5.1.6. Capital Investment in Sustainable Tourism
5.2. Forecast Factors - Relevance & Impact
6. Categorizing of Market, 2021
6.1. Introduction/ Key Findings
6.2. Current Market Analysis by Tourism Type
6.2.1. Eco-Tourism
6.2.2. Green Tourism
6.2.3. Soft Tourism
6.2.4. Community Tourism
6.2.5. Others
6.3. Current Market Analysis by Tourist Type
6.3.1. Domestic
6.3.2. Internationals
6.4. Current Market Analysis by Tour Type
6.4.1. Independent Traveller
6.4.2. Tour Group
6.4.3. Package Traveller
6.5. Current Market Analysis by Consumer Orientation
6.5.1. Men
6.5.2. Women
6.5.3. Children
6.6. Current Market Analysis by Age Group
6.6.1. 15-25 Years
6.6.2. 26-35 Years
6.6.3. 36-45 Years
6.6.4. 46-55 Years
6.6.5. 66-75 Years
6.7. Current Market Analysis by Booking Channel
6.7.1. Phone Booking
6.7.2. Online Booking
6.7.3. In-Person Booking
7. Social Media Sentimental Analysis
7.1. Social Media Platforms Preferred
7.1.1.1. Facebook
7.1.1.2. YouTube
7.1.1.3. Instagram
7.1.1.4. Twitter
7.1.1.5. LinkedIn
7.1.1.6. Pinterest
7.1.1.7. Google+
7.1.1.8. Others
7.2. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions
7.3. Trending #Hashtags
7.4. Social Media Platform Mentions (% of Total Mentions)
7.5. Region-Wise Social Media Mentions (% of Total Mentions)
7.6. Trending Subject Titles
8. Competition Analysis
8.1. Competition Dashboard
8.2. Pricing Analysis by Competition
8.3. Competition Benchmarking
8.4. Competition Deep Dive
8.4.1. Altai Travel
8.4.1.1. Overview
8.4.1.2. Product Portfolio
8.4.1.3. Profitability by Market Segments (Product/Channel/Region)
8.4.1.4. Sales Footprint
8.4.1.5. Strategy Overview
8.4.1.5.1. Marketing Strategy
8.4.1.5.2. Product Strategy
8.4.1.5.3. Channel Strategy
8.4.2. Travelxism Sustainable Tour
8.4.2.1. Overview
8.4.2.2. Product Portfolio
8.4.2.3. Profitability by Market Segments (Product/Channel/Region)
8.4.2.4. Sales Footprint
8.4.2.5. Strategy Overview
8.4.2.5.1. Marketing Strategy
8.4.2.5.2. Product Strategy
8.4.2.5.3. Channel Strategy
8.4.3. Sumatra Eco Travel Bukit Lawang- Tours & Treks
8.4.3.1. Overview
8.4.3.2. Product Portfolio
8.4.3.3. Profitability by Market Segments (Product/Channel/Region)
8.4.3.4. Sales Footprint
8.4.3.5. Strategy Overview
8.4.3.5.1. Marketing Strategy
8.4.3.5.2. Product Strategy
8.4.3.5.3. Channel Strategy
8.4.4. Javaindo Ecotourism Tour & Services
8.4.4.1. Overview
8.4.4.2. Product Portfolio
8.4.4.3. Profitability by Market Segments (Product/Channel/Region)
8.4.4.4. Sales Footprint
8.4.4.5. Strategy Overview
8.4.4.5.1. Marketing Strategy
8.4.4.5.2. Product Strategy
8.4.4.5.3. Channel Strategy
8.4.5. Exo Travel Indonesia
8.4.5.1. Overview
8.4.5.2. Product Portfolio
8.4.5.3. Profitability by Market Segments (Product/Channel/Region)
8.4.5.4. Sales Footprint
8.4.5.5. Strategy Overview
8.4.5.5.1. Marketing Strategy
8.4.5.5.2. Product Strategy
8.4.5.5.3. Channel Strategy
8.4.6. Happy Trails! Asia-Indonesia
8.4.6.1. Overview
8.4.6.2. Product Portfolio
8.4.6.3. Profitability by Market Segments (Product/Channel/Region)
8.4.6.4. Sales Footprint
8.4.6.5. Strategy Overview
8.4.6.5.1. Marketing Strategy
8.4.6.5.2. Product Strategy
8.4.6.5.3. Channel Strategy
8.4.7. Azimuth Adventure Travel Ltd
8.4.7.1. Overview
8.4.7.2. Product Portfolio
8.4.7.3. Profitability by Market Segments (Product/Channel/Region)
8.4.7.4. Sales Footprint
8.4.7.5. Strategy Overview
8.4.7.5.1. Marketing Strategy
8.4.7.5.2. Product Strategy
8.4.7.5.3. Channel Strategy
8.4.8. Satguru Indonesia-Travel Management Company
8.4.8.1. Overview
8.4.8.2. Product Portfolio
8.4.8.3. Profitability by Market Segments (Product/Channel/Region)
8.4.8.4. Sales Footprint
8.4.8.5. Strategy Overview
8.4.8.5.1. Marketing Strategy
8.4.8.5.2. Product Strategy
8.4.8.5.3. Channel Strategy
8.4.9. K.B.A Tur (PT. Karang Bali Asli Tur)
8.4.9.1. Overview
8.4.9.2. Product Portfolio
8.4.9.3. Profitability by Market Segments (Product/Channel/Region)
8.4.9.4. Sales Footprint
8.4.9.5. Strategy Overview
8.4.9.5.1. Marketing Strategy
8.4.9.5.2. Product Strategy
8.4.9.5.3. Channel Strategy
8.4.10. Delokal- Travel Like Local
8.4.10.1. Overview
8.4.10.2. Product Portfolio
8.4.10.3. Profitability by Market Segments (Product/Channel/Region)
8.4.10.4. Sales Footprint
8.4.10.5. Strategy Overview
8.4.10.5.1. Marketing Strategy
8.4.10.5.2. Product Strategy
8.4.10.5.3. Channel Strategy
8.4.11. Authentic Indonesia
8.4.11.1. Overview
8.4.11.2. Product Portfolio
8.4.11.3. Profitability by Market Segments (Product/Channel/Region)
8.4.11.4. Sales Footprint
8.4.11.5. Strategy Overview
8.4.11.5.1. Marketing Strategy
8.4.11.5.2. Product Strategy
8.4.11.5.3. Channel Strategy
8.4.12. Trijaya Travel: Sumatra Tour & Travel Agent Medan
8.4.12.1. Overview
8.4.12.2. Product Portfolio
8.4.12.3. Profitability by Market Segments (Product/Channel/Region)
8.4.12.4. Sales Footprint
8.4.12.5. Strategy Overview
8.4.12.5.1. Marketing Strategy
8.4.12.5.2. Product Strategy
8.4.12.5.3. Channel Strategy
8.4.13. Destinazones
8.4.13.1. Overview
8.4.13.2. Product Portfolio
8.4.13.3. Profitability by Market Segments (Product/Channel/Region)
8.4.13.4. Sales Footprint
8.4.13.5. Strategy Overview
8.4.13.5.1. Marketing Strategy
8.4.13.5.2. Product Strategy
8.4.13.5.3. Channel Strategy
8.4.14. Wild Sumatra Tours
8.4.14.1. Overview
8.4.14.2. Product Portfolio
8.4.14.3. Profitability by Market Segments (Product/Channel/Region)
8.4.14.4. Sales Footprint
8.4.14.5. Strategy Overview
8.4.14.5.1. Marketing Strategy
8.4.14.5.2. Product Strategy
8.4.14.5.3. Channel Strategy
8.4.15. Others
8.4.15.1. Overview
8.4.15.2. Product Portfolio
8.4.15.3. Profitability by Market Segments (Product/Channel/Region)
8.4.15.4. Sales Footprint
8.4.15.5. Strategy Overview
8.4.15.5.1. Marketing Strategy
8.4.15.5.2. Product Strategy
8.4.15.5.3. Channel Strategy
9. Assumptions and Acronyms Used10. Research Methodology
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