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Indonesia Sustainable Tourism Market

FMI Explores the Amalgamation of Nature and Sustainability in Indonesia! Find Out More

Indonesia Sustainable Tourism Market By Type, Booking Channel, Tourism Type, Tourist Type, Consumer Orientation, Age Group & Region - Forecast 2022 – 2032

Indonesia Sustainable Tourism Market Outlook (2022-2032)

[300 Pages Report] The Indonesia sustainable tourism market is estimated to reach US$ 10.2 Mn in 2022. As per the report, sales are forecast to increase at an impressive 27.3% CAGR. Total sales in the Indonesia sustainable tourism market represent 3-8% of the global tourism market.

Attribute

Key Insights

Indonesia Sustainable Tourism Market Estimated Size (2022)

US$ 10.2 Mn

Indonesia Sustainable Tourism Market Value-based CAGR (2022-2032)

27.3%

Indonesia Sustainable Tourism Market Top Players Share in 2021.

4-9%

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2017-2021 Indonesia Sustainable Tourism Market Outlook Compared to 2022-2032 Forecast

Indonesia has diverse and rich landscapes and ecosystems that position the country as an attractive destination for tourists. Traditionally, Indonesia has earned most of its foreign currency by exporting primary products. Indonesia’s competitiveness as a tourist destination improved from 70th in 2013 to 42nd in 2017, according to the World Economic Forum's Travel and tourism competitiveness index (WEF, 2017).

In the last decade, low travelling costs in the country are encouraging travelers to visit and experience the unique culture and society, from language to food and the diverse way of life of Indonesian citizens.

In Indonesia, the government is taking initiatives for community empowerment, and some programs have a direct impact on tourism development. Village Tourism is a form that integrates attraction, accommodation, and other supporting services into the ambiance of the village’s life, while consistently keeping the ethics and traditions of the village intact.

Why is Indonesia Considered an Attractive Destination for Sustainable Tourism?

“Organic Farming to Place Indonesia as a Sustainable Travel Destination”

Organic farming, tree planting, rainwater recycling, solid waste segregation, composting, coastal clean-ups, farm-to-table eating, using local building materials, and employing solar energy are just a few sustainable activities that eco-friendly hotels engage in across Indonesia. Being in nature has several health advantages, including lowering stress and boosting the immune system, and more. In Indonesia, visiting exciting and natural sites might help one feel this sense of well-being.

Transportation is acknowledged as one of the most significant factors contributing to the development of tourism. Transport is also viewed as part of leisure, and companies in Indonesia are trying to blend transportation services with natural attractions to gain a competitive edge.

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What are the Challenges Faced by the Sustainable Tourism Market in Indonesia?

Factors such as climate change and unexpected weather conditions are hindering growth in the sector in Indonesia. Tropical hurricanes, floods, and rising sea-water levels pose a challenge in the country by severely deteriorating tourism infrastructure, resources, and buildings.

Also, rebuilding and maintaining infrastructure could be a time-consuming process, depending on the severity of the natural calamity. These factors may impact the market's growth, which is another challenge for the tourism and hospitality sector in Indonesia during the forecast period.

Country Insight

How are Government Initiatives and Strategies Propelling Sales in the Sustainable Tourism Industry in Indonesia?

“Government-led Sustainability Projected in Indonesia Will Fuel Growth in the Tourism Sector”

The Government of Indonesia aims for tourism development to achieve a range of economic, social, and environmental benefits, specifically to reduce unemployment, eradicate poverty, protect the environment.

In 2015, the government made visa policy changes to attract more foreign tourists. Now citizens of 169 countries do not require a visa to enter and stay in Indonesia (for a maximum period of 30 days). The free visa policy is expected to bring significant foreign exchange earnings per year, as the loss of the visa receipts (USD 35 per person) is more than compensated by the spending of additional tourists in the country (around USD 1000 per visit). In 2016 the government also legislated to allow international cruise liners to embark and disembark passengers at five seaports, which should facilitate arrivals by sea.

Destination development will be supported by drawing on the power of digital technologies to differentiate new and existing locations with creative products and packaging suitable for modern travelers. For example, (1) the ‘10 new Bali’ initiative is intended to develop and realize 10 priority destinations across the country.

The development of priority destinations is carried out through the design process of an Integration Tourism Master Plan (ITMP), investment, construction, and capacity building through promotion and marketing, and structuring of destinations (accessibility, amenities, attractions).

To become a sustainable tourism destination, all strategies highlight some important points, such as the importance of technology for promotion activities and development of innovative tourism attractions, conservation-oriented, better infrastructure, and accommodation. In addition to this, education and training for all stakeholders including the tourism staff, the local community, and local community for increasing environmental and economic awareness will augment the growth in the market.

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Category-wise Insights

Which Age Group is More Likely to Travel?

“Popularity of Indonesia Sustainable Tourism among Middle-aged Tourists Will Remain High”

In terms of age group, individuals in the 26- 35 age group are more likely to travel across Indonesia for sustainable tours. Travelers are getting more inclined towards islands, new adventures experiences like scuba diving, water rafting, kayaking, surfing, etc. and visiting popular sites according to destination rating.

What Tour Type is More Preferred by Tourists?

“Package Tours are Mostly Preferred by Travelers”

Packaged travel is mostly chosen by the tourist because It is cheaper than traveling individually Packaged travel includes expenses of accommodations, transportation, sight entrance fee with heavy discount and offers.

What Type of Booking Channel is the Most Prominent Channel?

“Online Booking is More Preferred by Tourists”

Tourists prefer to book online or use a mobile application platform as it provides hassle-free digital payment transfer, live tracking, and enhanced security. In addition, online booking is becoming an increasingly popular approach worldwide, as travelers can use the Internet to search and compare information about vacation spots, accommodations, restaurants, and more.

Competitive landscape

Key companies operating in the Indonesia sustainable tourism market are aiming to gain a competitive edge by focusing on nature-based travelling experiences and activities to attract travelers. They are promoting travel packages on social media channels to improve sales.

In addition to this, the Indonesia sustainable tourism market is being shaped by a plethora of startups and entrants that are offering innovative services. As individuals are getting more inclined towards fitness and wellness, they are choosing visually attractive locations across Indonesia that are close to nature to relax and unwind. For instance:

  • Delokal is a village tourism network application that helps individuals find information on remote villages and book activities online for sustainable tourism. Village tourism managers can use the platform for collaborating with tour providers to develop a local and sustainable travelling experience based on any given remote location.
  • Sumba Sustainable Solutions enables rural communities in Indonesia to increase their income through solar-powered equipment and secondary commodities such as bamboo and virgin coconut oil. The company provides bamboo products for local tourism construction projects.
  • 1001malam is a travel exchange platform that connects brands, companies, and stakeholders in the tourism sector in Indonesia. The platform also allows hotels, travel agents, tour operators and guides across tourism destinations to connect with each other.

Scope of Report

Attribute

Details

Estimated Market Size (2022)

US$ 10.2 Mn

Value-based CAGR (2022-2032)

27.3%

Top Players Share (2021)

4-9%

Forecast Period

2022-2032

Historical Data Available for

2017-2021

Market Analysis

US$ Million for Value

Key Region Covered

South-East Asia

Key Countries Covered

Indonesia

Key Segments Covered

Tourism Type, Booking Channel, Consumer Orientation, Tourist Type, Tour Type, Age Group, and Region.

Key Companies Profiled

  • Altai Travel
  • Travelxism Sustainable Tour
  • Sumatra Eco Travel Bukit Lawang- Tours & Treks
  • Javaindo Ecotourism Tour & Services
  • Exo Travel Indonesia
  • Happy Trails! Asia-Indonesia
  • Azimuth Adventure Travel Ltd
  • Satguru Indonesia-Travel Management Company
  • K.B.A Tur (PT. Karang Bali Asli Tur)
  • Delokal- Travel Like local
  • Authentic Indonesia
  • Trijaya Travel: Sumatra Tour & Travel Agent Medan
  • Destinazones
  • Wild Sumatra Tours
  • Others

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Indonesia Sustainable Tourism Market by Category

Tourism Type:

  • Eco-Tourism
  • Green Tourism
  • Soft Tourism
  • Community Tourism

Booking Channel:

  • Phone Booking
  • Online Booking
  • In-Person Booking

Tourism Type:

  • Domestic
  • International

By Tourist Type, Indonesia Sustainable Tourism Market is segmented as:

  • Independent Traveler
  • Tour Group
  • Package Traveler

Consumer Orientation, Indonesia Sustainable Tourism Market is segmented as:

  • Men
  • Women

By Age Group, Indonesia Sustainable Tourism Market is segmented as:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 66-75 Years

Frequently Asked Questions

The Indonesia sustainable tourism market is expected to reach a valuation of US$ 10.2 Million in 2022.

The Indonesia sustainable tourism market is anticipated to expand at a 27.3% CAGR over the forecast period.

Leading players operating in the Indonesian tourism market are Altai Travel, Travelxism Sustainable Tour, Sumatra Eco Travel Bukit Lawang- Tours & Trek, Javaindo Ecotourism Tour & Service, Exo Travel Indonesia, Happy Trails! Asia-Indonesi, Azimuth Adventure Travel Lt, Satguru Indonesia-Travel Management Compan, K.B.A Tur (PT. Karang Bali Asli Tur, Delokal- Travel Like loca, Authentic Indonesi, Trijaya Travel: Sumatra Tour & Travel Agent Meda, Destinazones, and Wild Sumatra Tours.

The Indonesian sustainable tourism market grew at a 21.4 % CAGR between 2017 and 2021.

Table of Content

1. Executive Summary

    1.1. Indonesia Sustainable Tourism Market Outlook

        1.1.1. Who Is Travelling?

        1.1.2. How Much Do They Spend?

        1.1.3. Direct Contribution of Tourism To GDP

        1.1.4. Direct Contribution of Tourism To Employment

    1.2. Sustainable Tourism Evolution Analysis

    1.3. FMI Analysis and Recommendations

2. Market Introduction

    2.1. Total Spending (US$ Mn) and Forecast (2022-2032)

    2.2. Number of Tourists (Mn) and Forecast (2022-2032)

    2.3. Total Spending Y-o-Y Growth Projections (2022-2032)

    2.4. Number of Tourists Y-o-Y Growth Projections

3. Sustainable Tourism Industry Analysis

    3.1. Sustainable Tourism Industry Overview

        3.1.1. Sustainable Tourism Industry Contribution to INDONESIA ’s GDP

        3.1.2. Sustainable Tourism Sector Contribution to India’s Overall Employment

        3.1.3. Impact of Covid-19

        3.1.4. Others

4. Indonesia Sustainable Tourism Market Dynamics

    4.1. Market Drivers & Opportunities

        4.1.1. The Key Trending Drivers of the Indonesia Sustainable Tourism Market

        4.1.2. The challenges faced by the Sustainable Tourism Industry in Indonesia

        4.1.3. Others (during course study)

5. Market Background

    5.1. Macro-Economic Factors

        5.1.1. Indonesia GDP Growth Outlook

        5.1.2. Indonesia Industry Value Added

        5.1.3. Consumer Spending Outlook

        5.1.4. Indonesia Direct contribution of Sustainable Tourism to GDP

        5.1.5. Internet Penetration Rates

        5.1.6. Capital Investment in Sustainable Tourism

    5.2. Forecast Factors - Relevance & Impact

6. Categorizing of INDONESIA Sustainable Tourism Market, 2021

    6.1. Introduction/ Key Findings

    6.2. Current Market Analysis by Tourism Type

        6.2.1. Eco-Tourism

        6.2.2. Green Tourism

        6.2.3. Soft Tourism

        6.2.4. Community Tourism

        6.2.5. Others

    6.3. Current Market Analysis by Tourist Type

        6.3.1. Domestic

        6.3.2. Internationals

    6.4. Current Market Analysis by Tour Type

        6.4.1. Independent Traveller

        6.4.2. Tour Group

        6.4.3. Package Traveller

    6.5. Current Market Analysis by Consumer Orientation

        6.5.1. Men

        6.5.2. Women

        6.5.3. Children

    6.6. Current Market Analysis by Age Group

        6.6.1. 15-25 Years

        6.6.2. 26-35 Years

        6.6.3. 36-45 Years

        6.6.4. 46-55 Years

        6.6.5. 66-75 Years

    6.7. Current Market Analysis by Booking Channel

        6.7.1. Phone Booking

        6.7.2. Online Booking

        6.7.3. In-Person Booking

7. Social Media Sentimental Analysis

    7.1. Social Media Platforms Preferred

            7.1.1.1. Facebook

            7.1.1.2. YouTube

            7.1.1.3. Instagram

            7.1.1.4. Twitter

            7.1.1.5. LinkedIn

            7.1.1.6. Pinterest

            7.1.1.7. Google+

            7.1.1.8. Others

    7.2. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions

    7.3. Trending #Hashtags

    7.4. Social Media Platform Mentions (% of Total Mentions)

    7.5. Region-Wise Social Media Mentions (% of Total Mentions)

    7.6. Trending Subject Titles

8. Competition Analysis

    8.1. Competition Dashboard

    8.2. Pricing Analysis by Competition

    8.3. Competition Benchmarking

    8.4. Competition Deep Dive

        8.4.1. Altai Travel

            8.4.1.1. Overview

            8.4.1.2. Product Portfolio

            8.4.1.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.1.4. Sales Footprint

            8.4.1.5. Strategy Overview

                8.4.1.5.1. Marketing Strategy

                8.4.1.5.2. Product Strategy

                8.4.1.5.3. Channel Strategy

        8.4.2. Travelxism Sustainable Tour

            8.4.2.1. Overview

            8.4.2.2. Product Portfolio

            8.4.2.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.2.4. Sales Footprint

            8.4.2.5. Strategy Overview

                8.4.2.5.1. Marketing Strategy

                8.4.2.5.2. Product Strategy

                8.4.2.5.3. Channel Strategy

        8.4.3. Sumatra Eco Travel Bukit Lawang- Tours & Treks

            8.4.3.1. Overview

            8.4.3.2. Product Portfolio

            8.4.3.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.3.4. Sales Footprint

            8.4.3.5. Strategy Overview

                8.4.3.5.1. Marketing Strategy

                8.4.3.5.2. Product Strategy

                8.4.3.5.3. Channel Strategy

        8.4.4. Javaindo Ecotourism Tour & Services

            8.4.4.1. Overview

            8.4.4.2. Product Portfolio

            8.4.4.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.4.4. Sales Footprint

            8.4.4.5. Strategy Overview

                8.4.4.5.1. Marketing Strategy

                8.4.4.5.2. Product Strategy

                8.4.4.5.3. Channel Strategy

        8.4.5. Exo Travel Indonesia

            8.4.5.1. Overview

            8.4.5.2. Product Portfolio

            8.4.5.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.5.4. Sales Footprint

            8.4.5.5. Strategy Overview

                8.4.5.5.1. Marketing Strategy

                8.4.5.5.2. Product Strategy

                8.4.5.5.3. Channel Strategy

        8.4.6. Happy Trails! Asia-Indonesia

            8.4.6.1. Overview

            8.4.6.2. Product Portfolio

            8.4.6.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.6.4. Sales Footprint

            8.4.6.5. Strategy Overview

                8.4.6.5.1. Marketing Strategy

                8.4.6.5.2. Product Strategy

                8.4.6.5.3. Channel Strategy

        8.4.7. Azimuth Adventure Travel Ltd

            8.4.7.1. Overview

            8.4.7.2. Product Portfolio

            8.4.7.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.7.4. Sales Footprint

            8.4.7.5. Strategy Overview

                8.4.7.5.1. Marketing Strategy

                8.4.7.5.2. Product Strategy

                8.4.7.5.3. Channel Strategy

        8.4.8. Satguru Indonesia-Travel Management Company

            8.4.8.1. Overview

            8.4.8.2. Product Portfolio

            8.4.8.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.8.4. Sales Footprint

            8.4.8.5. Strategy Overview

                8.4.8.5.1. Marketing Strategy

                8.4.8.5.2. Product Strategy

                8.4.8.5.3. Channel Strategy

        8.4.9. K.B.A Tur (PT. Karang Bali Asli Tur)

            8.4.9.1. Overview

            8.4.9.2. Product Portfolio

            8.4.9.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.9.4. Sales Footprint

            8.4.9.5. Strategy Overview

                8.4.9.5.1. Marketing Strategy

                8.4.9.5.2. Product Strategy

                8.4.9.5.3. Channel Strategy

        8.4.10. Delokal- Travel Like local

            8.4.10.1. Overview

            8.4.10.2. Product Portfolio

            8.4.10.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.10.4. Sales Footprint

            8.4.10.5. Strategy Overview

                8.4.10.5.1. Marketing Strategy

                8.4.10.5.2. Product Strategy

                8.4.10.5.3. Channel Strategy

        8.4.11. Authentic Indonesia

            8.4.11.1. Overview

            8.4.11.2. Product Portfolio

            8.4.11.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.11.4. Sales Footprint

            8.4.11.5. Strategy Overview

                8.4.11.5.1. Marketing Strategy

                8.4.11.5.2. Product Strategy

                8.4.11.5.3. Channel Strategy

        8.4.12. Trijaya Travel: Sumatra Tour & Travel Agent Medan

            8.4.12.1. Overview

            8.4.12.2. Product Portfolio

            8.4.12.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.12.4. Sales Footprint

            8.4.12.5. Strategy Overview

                8.4.12.5.1. Marketing Strategy

                8.4.12.5.2. Product Strategy

                8.4.12.5.3. Channel Strategy

        8.4.13. Destinazones

            8.4.13.1. Overview

            8.4.13.2. Product Portfolio

            8.4.13.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.13.4. Sales Footprint

            8.4.13.5. Strategy Overview

                8.4.13.5.1. Marketing Strategy

                8.4.13.5.2. Product Strategy

                8.4.13.5.3. Channel Strategy

        8.4.14. Wild Sumatra Tours

            8.4.14.1. Overview

            8.4.14.2. Product Portfolio

            8.4.14.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.14.4. Sales Footprint

            8.4.14.5. Strategy Overview

                8.4.14.5.1. Marketing Strategy

                8.4.14.5.2. Product Strategy

                8.4.14.5.3. Channel Strategy

        8.4.15. Others

            8.4.15.1. Overview

            8.4.15.2. Product Portfolio

            8.4.15.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.15.4. Sales Footprint

            8.4.15.5. Strategy Overview

                8.4.15.5.1. Marketing Strategy

                8.4.15.5.2. Product Strategy

                8.4.15.5.3. Channel Strategy

9. Assumptions and Acronyms Used

10. Research Methodology

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