South Africa Sports Tourism Market
Is South Africa Sports Tourism Market Platform Agnostic? FMI Uncovers the Trends
South Africa Sports Tourism Market by Sports Tourism Type, Sports Type, Booking Channel, Consumer Orientation, Tourist Type, Tour Type, Age Group & Region - Forecast 2022 – 2032
South Africa Sports Tourism Market Outlook (2022-2032)
[333 Pages Report] The South Africa sports tourism market is estimated to reach US$ 3,666 million in 2022. As per the report, demand for sports tourism in South Africa is forecast to increase at a robust 9.0% CAGR through 2032. The total South Africa sports tourism market share represents ~2%-5% of the global sports tourism market.
The South Africa sports tourism market is a rapidly growing sector of the travel and tourism industry. In fact, it is currently the fastest growing segment of the sports tourism market in South Africa, generating billions of dollars per year. Sports tourism is a growing industry that may continue to grow in the coming years boosting the South Africa sports tourism market key trends and opportunities.
South Africa sports tourism market caters to a diverse group of tourists who travel to various parts of the world to participate in and observe sporting events. Tourists spend money on transportation, lodging, and food and beverages, among other things. This benefits the economy because South Africa sports tourism promotes the expansion of the sports tourism supply chain, which leads to GDP growth in South Africa.
South Africa Sports Tourism Market Estimated Size (2022)
US$ 3,666 Million
South Africa Sports Tourism Market Value-based CAGR (2022-2032)
South Africa Sports Tourism Market Top Players Share in 2021.
2017-2021 South Africa Sports Tourism Market Outlook Compared to 2022-2032 Forecast
Sports tourism is one of the fastest-growing segments of the tourism industry. In 1994, South Africa experienced a dramatic increase in tourism, attributed in part to hosting numerous high-profile sports events. South Africa Sports Tourism (SAST) was launched by the government as it has put up with that sports tourism has a strategic role to play in achieving the aims of the Reconstruction and Development Program (RDP), which targets to raise South African society economically and socially.
South Africa's sports tourism market key trends and opportunities were boosted by its successful hosting of the 1995 Rugby World Cup and have progressively boarded up on hosting several major world events. The promotion of sports events has become mainly important to achieve South Africa sports tourism market growth.
While recent technological developments may not appear to have had a significant impact on the South Africa sports tourism market, they most certainly have. People now have access to resources that were not available a decade ago, thanks to the availability of purchasing sports tickets online through various applications and websites.
People are also more aware of when and where the games and competitions may take place in advance, allowing them to better plan for the cost and time required to attend the events boosting the South Africa sports tourism adoption trends.
South Africa’s Sports Tourism Market Has an Opportunity in the midst of the Chaos
COVID-19 had a significant impact on the South Africa sports tourism market. Most local, national, and international events have been cancelled or are being held in a different format, such as with a limited number of South Africa sports tourism market participants.
Many outdoor activities and programmes have been cancelled as a result of travel restrictions. However, some types of sports tourism activities, such as outdoor recreation, are alternatives to mass tourism, and their popularity is expected to grow to surge the South Africa sports tourism market future trends.
What is the Key Strategies Driving the South Africa Sports Tourism Market?
Focusing on mega-events such as the Whitbread Round-the-World Yacht Race, the All Africa Games, the Cricket World Cup, and the Soccer World Cup, these ongoing sports events are likely to drive the South Africa sports tourism market future trends.
For example, using sports as a subject for a non-sport tourist theme should receive greater attention. Providing various activity holiday centers, e.g. water sports centers, outdoor pursuit’s centers, etc., in the form of lodging and a supervised list of activity-based near the facility.
Manufacturers are using strategies like sports tours for sports teams and clubs, which is surging the demand for sports tourism in South Africa. For instance, off-season vacations are provided for international sports teams.
Visiting teams are given access to training facilities and the chance to play in friendly matches against regional teams. It is further said that youth sports tours give team members and their families/friends the chance to go to the nations, towns, and regions where the tournaments are held, in addition to giving them the chance to compete.
Prominence of Education and Research in South Africa Sports Tourism Market
Education and training are critical for the South Africa sports tourism market, as they ensure sporting bodies have the necessary business skills to manage successful events and capitalize on tourism opportunities that arise from hosting such events. It had been stated that a variety of accreditation options needed to be developed to improve professional development opportunities for employees, trainees, and volunteers in the South Africa sports tourism market.
There has been a dearth of research in the area of sports tourism, which offers multiple South Africa sports tourism market opportunities. Moreover, higher education institutions involved in sports and tourism recognize the importance of introducing sports tourism as a discipline at this level. The government support and initiatives in sporting events and tours are likely to increase the South Africa sports tourism market share.
The South Africa sports tourism market research revealed a lack of dedicated sport tourism management degrees, diplomas, or certificates, as well as a subsequent shortage of higher level graduates with a combined understanding of both sectors.
Stakeholders in the South Africa sports tourism market identified a variety of general and specialized skills as being required. The significance of internships and volunteers was emphasized, both of which face several challenges in the South African context. The government, private sector, and sports federations' roles are defined. The South Africa sports tourism market study presents important considerations for the development of a national strategy for skill development in the industry.
How is Government Campaigns Boosting the Sports Tourism Industry in South Africa?
"The launch of projects and campaigns creates opportunities for development and progress in the South Africa sports tourism market."
Multiple initiatives have been taken by the government to boost the South Africa sports tourism market future trends. The sports tourism campaign seems to be focused on the monetary benefits of athletic events, but there is still more study to be done throughout the projected period to make use of these benefits in the South Africa sports tourism market.
Government Initiatives Promoting the South Africa Sports Tourism Market
- The government of South Africa introduced an initiative in 1997, which was the beginning of the upliftment of the South Africa sports tourism market. The campaign was called SAST (South Africa Sports Tourism) under the Ministry of Sport and Recreation.
- In February 1998, the first in a succession of SAST workshops were held to formulate systems of attachment for national sports and tourism bodies. This workshop set up the standards by which specific events/activities would be chosen for the campaign through SAST. The SAST campaign was selected as it represents South Africa with a prospect to secure superior prominence in the international tourism marketplace.
In addition to that, increasing international awareness of the destination boosts the South Africa sports tourism market during the forecast period. Therefore, the goals for tourism should be integrated with overall community objectives. The sports tourism campaign intends to contribute to the economic improvement of South African society.
Category based Insights
Which Is The Most Popular Sport Played In South Africa?
“In South Africa, football is considered the most popular game among the people.”
Football is the most popular sport among South Africans. The 2010 FIFA World Cup in South Africa, which was the first African nation to be chosen to host the illustrious football tournament, helped the game gain popularity. Its accessibility is one of the factors contributing to its popularity in the South Africa sports tourism market escalating the South Africa sports tourism market trends.
What Type of Booking Channel is the Most Prominent in South Africa Sports Tourism?
“Tourists prefer Online Booking over other modes of booking”
Due to the performance of sports tourism over the time and the convenience of online bookings, South Africa sports tourism has increased in popularity. Since using an online booking or mobile application platform allows for a direct, hassle-free digital transaction, instant tracking, and increased security, tourists choose to do so; South Africa sports tourism market is likely to grow at the fastest rate through 2032.
Moreover, travelers may use the internet to search for and compare information on vacation locations, accommodation, restaurants, and other aspects, making online booking for South Africa sports tourism market a more popular approach around the world.
What Tour Type is More Preferred by the Sports-based tourist?
“Package travel is mostly preferred by the consumers”
As tour type for South Africa sports tourism market, package travel is regularly chosen by the tourist, as the tour operators offer numerous package travel tours by even offering customization in the tours. Additionally, in the package tours, the operators even provide some services which have not been included in other types, such as accommodations, heavy discounts on package tours, etc.
Which Type Of Tourist Dominates The South African Sports Tourism Market?
“The South African government can stably boost its sports tourism sector and is likely to have a CAGR of 9.0% in the forecast period, due to its several campaigns and initiatives.”
The South Africa sports tourism market is not as established as other popular countries that are economically and socially ahead and capable enough to fund and organize/host various national and international game events which attract tourists and fans all over the world. Hence, most of the tourists visiting are coming from different regions of South Africa.
How Competition Affects the South African Sports Tourism Market?
Travel companies operating in the South Africa sports tourism market are aiming at strategic collaborations and partnerships with other travel operators or agencies to expand their service portfolio to attract tourists to the South African sports domain.
Major Market Player: Edusport
Edusport is South Africa's Leading Sport Travel Agent. As a specialist sports travel agency, they provide packages and operate tours to some of the world's most iconic sporting events.
They are a one-stop shop for event tickets, flights, accommodation, and transfers, with over 25 years of experience in sports travel. They easily customise your sports packages to meet your specific travel needs, and our dedicated incentive team thrives on developing travel incentives and reward programmes that align with your business objectives, regardless of budget or destination.
- On World Tourism Day, SATSA launches its latest campaign, which strives to form a new way of collaboration between stakeholders across the Tourism, Events, Arts, Culture, and Heritage (TEACH). Along with that, it also launched a PR campaign through South Africa’s B2B and tourism trade publications.
- In April 2018, Connect Sports Academy joined forces and formed a new partnership with Edwin Doran for training & fixtures. South Africa sports tourism market opportunities are benefitting the high-performance athletes through more playing opportunities.
- Sports Tours
- Edwin Doran
- Tourvest Destination
Scope of Report
Historical Data Available for
US$ Million for Value
Key Region Covered
MEA (Middle East Africa)
Key Countries Covered
Key Segments Covered
Sports Type, Sports Tourism Type, Consumer Orientation, Booking Channel, Tourist Type, Tour Type, Age Group, and Region.
Key Companies Profiled
Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
South Africa Sports Tourism Market by Category
By Sports Type:
- Motor sports
By Sports Tourism Type:
- Sports Event Tourism
- Nostalgia Sports Tourism
- Active Sports Tourism
- Passive Sports Tourism
By Consumer Orientation:
By Booking Channel:
- Phone Booking
- Online Booking
- In-Person Booking
By Tourist Type:
By Tour Type:
- Independent Traveler
- Tour Group
- Package Traveler
By Age Group:
- 15-25 Years
- 26-35 Years
- 36-45 Years
- 46-55 Years
- 66-75 Years
Frequently Asked Questions
The South African sports tourism market is expected to reach a valuation of US$3,666 million in 2022.
The South Africa sports tourism market is anticipated to expand at a 9.0% CAGR over the forecast period.
Top players hold 3-6% of the South Africa sports tourism market share.
The South African sports tourism market grew at a moderate 8.5% CAGR between 2017 and 2021.
Table of Content
1. Executive Summary
1.1. South Africa Sports Tourism Market Outlook
1.1.1. Who Is Travelling?
1.1.2. How Much Do They Spend?
1.1.3. Direct Contribution of Tourism To GDP
1.1.4. Direct Contribution of Tourism To Employment
1.2. Sports Tourism Evolution Analysis
1.3. FMI Analysis and Recommendations
2. Market Introduction
2.1. Total Spending (US$ Mn) and Forecast (2022-2032)
2.2. Number of Tourists (Mn) and Forecast (2022-2032)
2.3. Total Spending Y-o-Y Growth Projections (2022-2032)
2.4. Number of Tourists Y-o-Y Growth Projections
3. Sports Tourism Industry Analysis
3.1. Sports Tourism Industry Overview
3.1.1. Sports Tourism Industry Contribution to South Africa GDP
3.1.2. Sports Tourism Sector Contribution to South Africa’s Overall Employment
3.1.3. Impact of Covid-19
4. South Africa Sports Tourism Market Dynamics
4.1. Market Drivers & Opportunities
4.1.1. What are the Key Strategies Driving the South Africa Sports Tourism Market?
4.1.2. Importance of Education and Research in South Africa Sports Tourism
4.1.3. Others (during course study)
5. Market Background
5.1. Macro-Economic Factors
5.1.1. South Africa GDP Growth Outlook
5.1.2. South Africa Industry Value Added
5.1.3. Consumer Spending Outlook
5.1.4. South Africa Direct contribution of Sports Tourism to GDP
5.1.5. Internet Penetration Rates
5.1.6. Capital Investment in Sports Tourism
5.2. Forecast Factors - Relevance & Impact
6. Categorizing of South Africa Sports Tourism Market, 2021
6.1. Introduction/ Key Findings
6.2. Current Market Analysis by Sports Type
6.3. Current Market Analysis by Tourism type
6.3.1. Sports Event Tourism
6.3.2. Nostalgia Sports Tourism
6.3.3. Active Sports Tourism
6.3.4. Passive Sports Tourism
6.4. Current Market Analysis by Tour Type
6.4.1. Independent Traveller
6.4.2. Tour Group
6.4.3. Package Traveller
6.5. Current Market Analysis by Consumer Orientation
6.6. Current Market Analysis by Age Group
6.6.1. 15-25 Years
6.6.2. 26-35 Years
6.6.3. 36-45 Years
6.6.4. 46-55 Years
6.6.5. 66-75 Years
6.7. Current Market Analysis by Booking Channel
6.7.1. Phone Booking
6.7.2. Online Booking
6.7.3. In-Person Booking
7. Social Media Sentimental Analysis
7.1. Social Media Platforms Preferred
7.2. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions
7.3. Trending #Hashtags
7.4. Social Media Platform Mentions (% of Total Mentions)
7.5. Region-Wise Social Media Mentions (% of Total Mentions)
7.6. Trending Subject Titles
8. Competition Analysis
8.1. Competition Dashboard
8.2. Pricing Analysis by Competition
8.3. Competition Benchmarking
8.4. Competition Deep Dive
18.104.22.168. Product Portfolio
22.214.171.124. Profitability by Market Segments (Product/Channel/Region)
126.96.36.199. Sales Footprint
188.8.131.52. Strategy Overview
184.108.40.206.1. Marketing Strategy
220.127.116.11.2. Product Strategy
18.104.22.168.3. Channel Strategy
8.4.2. Sports Tours
22.214.171.124. Product Portfolio
126.96.36.199. Profitability by Market Segments (Product/Channel/Region)
188.8.131.52. Sales Footprint
184.108.40.206. Strategy Overview
220.127.116.11.1. Marketing Strategy
18.104.22.168.2. Product Strategy
22.214.171.124.3. Channel Strategy
126.96.36.199. Product Portfolio
188.8.131.52. Profitability by Market Segments (Product/Channel/Region)
184.108.40.206. Sales Footprint
220.127.116.11. Strategy Overview
18.104.22.168.1. Marketing Strategy
22.214.171.124.2. Product Strategy
126.96.36.199.3. Channel Strategy
8.4.4. Edwin Doran
188.8.131.52. Product Portfolio
184.108.40.206. Profitability by Market Segments (Product/Channel/Region)
220.127.116.11. Sales Footprint
18.104.22.168. Strategy Overview
22.214.171.124.1. Marketing Strategy
126.96.36.199.2. Product Strategy
188.8.131.52.3. Channel Strategy
8.4.5. Tourvest Destination
184.108.40.206. Product Portfolio
220.127.116.11. Profitability by Market Segments (Product/Channel/Region)
18.104.22.168. Sales Footprint
22.214.171.124. Strategy Overview
126.96.36.199.1. Marketing Strategy
188.8.131.52.2. Product Strategy
184.108.40.206.3. Channel Strategy
8.4.6. Travel and Sport
220.127.116.11. Product Portfolio
18.104.22.168. Profitability by Market Segments (Product/Channel/Region)
22.214.171.124. Sales Footprint
126.96.36.199. Strategy Overview
188.8.131.52.1. Marketing Strategy
184.108.40.206.2. Product Strategy
220.127.116.11.3. Channel Strategy
18.104.22.168. Product Portfolio
22.214.171.124. Profitability by Market Segments (Product/Channel/Region)
126.96.36.199. Sales Footprint
188.8.131.52. Strategy Overview
184.108.40.206.1. Marketing Strategy
220.127.116.11.2. Product Strategy
18.104.22.168.3. Channel Strategy
8.4.8. Africa Sports Travel
22.214.171.124. Product Portfolio
126.96.36.199. Profitability by Market Segments (Product/Channel/Region)
188.8.131.52. Sales Footprint
184.108.40.206. Strategy Overview
220.127.116.11.1. Marketing Strategy
18.104.22.168.2. Product Strategy
22.214.171.124.3. Channel Strategy
8.4.9. SPORT N SAFARI
126.96.36.199. Product Portfolio
188.8.131.52. Profitability by Market Segments (Product/Channel/Region)
184.108.40.206. Sales Footprint
220.127.116.11. Strategy Overview
18.104.22.168.1. Marketing Strategy
22.214.171.124.2. Product Strategy
126.96.36.199.3. Channel Strategy
8.4.10. Champion Tours CC
188.8.131.52. Product Portfolio
184.108.40.206. Profitability by Market Segments (Product/Channel/Region)
220.127.116.11. Sales Footprint
18.104.22.168. Strategy Overview
22.214.171.124.1. Marketing Strategy
126.96.36.199.2. Product Strategy
188.8.131.52.3. Channel Strategy
8.4.11. Group Sports Travel
184.108.40.206. Product Portfolio
220.127.116.11. Profitability by Market Segments (Product/Channel/Region)
18.104.22.168. Sales Footprint
22.214.171.124. Strategy Overview
126.96.36.199.1. Marketing Strategy
188.8.131.52.2. Product Strategy
184.108.40.206.3. Channel Strategy
8.4.12. RM Marvie Travel & Tours South Africa
220.127.116.11. Product Portfolio
18.104.22.168. Profitability by Market Segments (Product/Channel/Region)
22.214.171.124. Sales Footprint
126.96.36.199. Strategy Overview
188.8.131.52.1. Marketing Strategy
184.108.40.206.2. Product Strategy
220.127.116.11.3. Channel Strategy
8.4.13. Sport Helicopter Rides Cape Town
18.104.22.168. Product Portfolio
22.214.171.124. Profitability by Market Segments (Product/Channel/Region)
126.96.36.199. Sales Footprint
188.8.131.52. Strategy Overview
184.108.40.206.1. Marketing Strategy
220.127.116.11.2. Product Strategy
18.104.22.168.3. Channel Strategy
8.4.14. FLI-AFRIKA TRAVELOthers (As per request)
22.214.171.124. Product Portfolio
126.96.36.199. Profitability by Market Segments (Product/Channel/Region)
188.8.131.52. Sales Footprint
184.108.40.206. Strategy Overview
220.127.116.11.1. Marketing Strategy
18.104.22.168.2. Product Strategy
22.214.171.124.3. Channel Strategy
9. Assumptions and Acronyms Used
10. Research Methodology
List of Tables
List of Charts