Thailand Tourism Market
Market Insights on Thailand Tourism covering sales outlook, demand forecast & up-to-date key trends
Thailand Tourism Market By Booking Channel, Consumer Orientation, Age Group, Tour Type, Tourist Type & Region - Forecast 2022-2032
Thailand Tourism Market Outlook (2022-2032)
[250 Pages Report] The Thailand tourism market, which is valued at US$ 57 billion as on 2022, is expected to grow at a CAGR of 3%, and is expected to be valuated at US$ 76.60 billion in 2032.
The rich history, wildlife, food and many other factors are expected to increase the influx of tourists and drive the demand for Thailand tourism.
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Report Attribute |
Details |
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Thailand Tourism Market Valuation as on 2022 |
US$ 57 Billion |
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Thailand Tourism Market Anticipated Valuation for 2032 |
US$ 76.60 Billion |
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Thailand Tourism Market Anticipated Growth Rate (2022-2032) |
3% |
Thailand is located in South East Asia. In fact, Thailand remains to be the only South East Asian country which was never colonised by any European Nation. The name ‘Thailand’ itself means ‘land of the free’.
Thailand was once popularly known as ‘the Venice of East’. The reason being that the waterways were the mode of transportation. Although Thailand doesn’t have any official religion, more than 90% of Thais are Buddhist.
The Thai is the most widely spoken language in Thailand.
Apart from that, Thailand also has the reputation of being the largest exporter of Orchids in the world.
Moreover, the bumble bee bat, which is the smallest mammal in the world is found in Thailand.
Additionally, even the Thai cuisine is highly appreciated throughout the world. The flavours, texture, and the cooking methods makes the Thai food one of the tastiest foods.
Thailand is also believed to be one of the cheapest countries to live and travel throughout the world.
All these things make Thailand one of the most favourite holiday destinations for the visitors throughout the world.
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What are the Current Market Dynamics pertaining to Thailand Tourism Market?
Thailand is believed to be one of the most famous destinations for rock climbers. The tourists from across the world visit the Railay beach for rock climbing. This something which tourists look forward to while visiting Thailand.
Thailand is also the place for some of the most beautiful beaches. The beaches are or everybody, be it for spending time in solace, for partying, or for learning to dive.
Both Phuket and Krabi, which are located in Southern Thailand are thronged by tourists across the world. They are incredibly famous for their well-developed facilities and plentiful activities.
Likewise, on the East of Thailand, islands like Ko Pha-Ngan and Ko Samui are stunning beaches and is especially for those who want to stay away from the hustle of the cities, and need to spend some peaceful time.
The beaches might be one of the reasons why the Thailand tourism market share is anticipated to increase in the future.
Thailand is also famous for the Buddhist temples and sanctuaries. Some of the most famous Buddhist sanctuaries in Thailand are Wat Doi Suthep, Wat Phra Kew, and Wat Ratburana. The Buddhist devotes from across the world would visit these temples.
The Pra Buddha Maha Nawamin is one of the tallest statues of the world, and is also known as the ‘Great Buddha of Thailand’. The gold painted giant statue is 92 metres long. This statue is often visited by tourists.
Such temples and structures are expected to increase the Thailand tourism market size.
The history of Thailand dates back to more than 20,000 years. The history is long as well as complex. The country has been influenced by the Indians, Chinese, Laos, Vietnamese, and Cambodians. Cities like Chiang Mi and Bangkok are home to some of the most ancient ruins.
Tourists visit these places, and enjoy viewing the tradition in various artistic forms like dancing or through puppet performance.
Such historical places are expected to drive the Thailand tourism market.
If we talk about massaging, Thailand is probably the place that comes to our mind. There is actually a massage style as well that goes by the name ‘Thai Massage’. It is a yogic acupressure massage technique, which is applied from head to toe.
There are different types of massages offered like oil massage, foot massage, and pinda massage as well. In fact, a huge chunk of tourists visit Thailand particularly to have a great time taking some quality massage.
Even because of the massaging, the Thailand tourism market is expected to thrive in the future.
In fact, Thailand is also the central point for shopaholics. Doesn’t matter if the budget is small or large, Thailand has everything to offer irrespective of the budget.
Thailand is also a famous destination for its wildlife. In the recent years a number of Elephant sanctuaries have been set up. Visitors are allowed to feed them and bathe them in the rivers.
Chiang Mai is one of the best places to have close encounters with the elephants.
Thailand is also home to nearly 10% of the world’s animals. Natural forests cover up to 25% of Thailand’s area. There are around 147 national parks. Khao Sok National park is famous for birds and some rare breed of apes.
Khao Yai National park is famous for wild boars, tigers, porcupines, and elephants.
The wildlife sanctuary is expected to further increase the demand for Thailand tourism.
Thailand is also famous for its festivals. The Loy Krathong which means the light festival is held in November. The festival is famous for lanterns flying into the night sky.
Songkran is another Thai festival which is held in the month of April. A three-day nationwide water fight takes place to celebrate this festival.
With so much to offer, Thailand is a perfect tourist destination, and has got everything at its disposal to make the time for tourists a memorable one.
The increasing rate of natural disaster in Thailand remains a major concern for the Thailand tourism market.
Moreover, there were also youth led democracy protests, which was concerning for the entire nation. This could potentially damage Thailand’s reputation in the entire world if the authorities do not take necessary steps.
What is the Regional Outlook for the Thailand Tourism Market?
Some of the places that have been analysed are: Bangkok, Chiang Mai, Hua Hin, Phuket, Pattaya, Kanchanaburi, Krabi, Sukhothai, Chiang Rai, and Pai.
Bangkok is the most visited place in Thailand, which is followed by Chiang Mai.
Find your sweet spots for generating winning opportunities in this market.
Talk to AnalystWho are Some of the Key Players in the Thailand Tourism Market?
Some of the key players in the Thailand tourism market are: Bangkok Travel Agency Thailand, NS Travels & Tours, Elite Holiday & Agency, Sun leisure World, Holiday Tours and Travel, Bike Tours Thailand, Thailand Holiday Group, Thai Travel Plus Co. Ltd., TIC Holidays Company Limited, Thrilling Thai tours ltd., Discover Thailand Co. Ltd., Exodus Travels, and Thailand Elite Travel Agency
Thailand tourism market is expected to face a tough rebuild as all the covid travel curbs ends from July 2022. The rebuild is expected to be challenging following tough norms and lack of tourists visiting Thailand.
Thailand's new tourism campaign, Amazing Thailand New Chapter, is an attempt to revive the country's economy.
- Thrilling Thai tours were the winners of the Get Your Guide Awards, 2018.
- Exodus travels won the Wanderlust Awards Best Response to the Pandemic - Bronze.
Report Scope
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Report Attribute |
Details |
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Growth Rate |
CAGR of 3% from 2022 to 2032 |
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Base Year for Estimation |
2021 |
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Historical Data |
2014-2020 |
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Forecast Period |
2022-2032 |
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Quantitative Units |
Revenue in USD Million and CAGR from 2022-2032 |
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Report Coverage |
Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis |
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Segments Covered |
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Key Companies Profiled |
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Customization |
Available Upon Request |
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Key Segments Profiled in the Thailand Tourism Market Survey
By Booking Channel:
- Phone booking
- Online booking
- In person booking
By Consumer Orientation:
- Men
- Women
- Children
By Age group:
- 15-25 years
- 26-35 years
- 36-45 years
- 46-55 years
- 56-65 years
- 66-75 years
By Tour type:
- Independent traveller
- Tour Group
- Package Traveller
By Tourist Type:
- Domestic
- International
Frequently Asked Questions
Demand for Thailand tourism market is likely to grow at a CAGR of 3% through 2032.
The Thailand tourism market is expected to be valued at US$ 76.6 billion by 2032.
The valuation of Thailand tourism market is US$ 57 billion in 2022.
Table of Content
1. Executive Summary
1.1. Thailand Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Investment Feasibility Matrix
3.5. Value Chain Analysis
3.5.1. Profit Margin Analysis
3.5.2. Service Providers
3.6. PESTLE and Porter’s Analysis
3.7. Regulatory Landscape
3.7.1. By Key Countrys
3.7.2. By Key Countries
3.8. Countryal Parent Market Outlook
4. Market Analysis 2017-2021 and Forecast, 2022-2032
4.1. Historical Market Size Value (US$ Mn) Analysis, 2017-2021
4.2. Current and Future Market Size Value (US$ Mn) Projections, 2022-2032
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Market Analysis 2017-2021 and Forecast 2022-2032, By Tourist Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Mn) Analysis By Tourist Type, 2017-2021
5.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Tourist Type, 2022-2032
5.3.1. Domestic Tourists
5.3.2. International Tourists
5.4. Y-o-Y Growth Trend Analysis By Tourist Type, 2017-2021
5.5. Absolute $ Opportunity Analysis By Tourist Type, 2022-2032
6. Market Analysis 2017-2021 and Forecast 2022-2032, By Traveler Type
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Mn) Analysis By Traveler Type, 2017-2021
6.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Traveler Type, 2022-2032
6.3.1. Solo
6.3.2. Individual
6.4. Y-o-Y Growth Trend Analysis By Traveler Type, 2017-2021
6.5. Absolute $ Opportunity Analysis By Traveler Type, 2022-2032
7. Market Analysis 2017-2021 and Forecast 2022-2032, By Mode of Travel
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Mn) Analysis By Mode of Travel, 2017-2021
7.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Mode of Travel, 2022-2032
7.3.1. Roadways
7.3.2. Airways
7.3.3. Seaways
7.4. Y-o-Y Growth Trend Analysis By Mode of Travel, 2017-2021
7.5. Absolute $ Opportunity Analysis By Mode of Travel, 2022-2032
8. Market Analysis 2017-2021 and Forecast 2022-2032, By Mode of Stay
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Mn) Analysis By Mode of Stay, 2017-2021
8.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Mode of Stay, 2022-2032
8.3.1. Hotels
8.3.2. Resorts
8.4. Y-o-Y Growth Trend Analysis By Mode of Stay, 2017-2021
8.5. Absolute $ Opportunity Analysis By Mode of Stay, 2022-2032
9. Market Analysis 2017-2021 and Forecast 2022-2032, By Country
9.1. Introduction
9.2. Historical Market Size Value (US$ Mn) Analysis By Country, 2017-2021
9.3. Current Market Size Value (US$ Mn) Analysis and Forecast By Country, 2022-2032
9.3.1. Thailand
9.4. Market Attractiveness Analysis By Country
10. Market Analysis 2017-2021 and Forecast 2022-2032, By Country
10.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
10.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
10.2.1. By Country
10.2.2. By Tourist Type
10.2.3. By Traveler Type
10.2.4. By Mode of Travel
10.2.5. By Mode of Stay
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Tourist Type
10.3.3. By Traveler Type
10.3.4. By Mode of Travel
10.3.5. By Mode of Stay
10.4. Key Takeaways
11. Key Countries Tourism Market Analysis
11.1. Thailand
11.1.1. Pricing Analysis
11.1.2. Market Share Analysis, 2021
11.1.2.1. By Tourist Type
11.1.2.2. By Traveler Type
11.1.2.3. By Mode of Travel
11.1.2.4. By Mode of Stay
12. Market Structure Analysis
12.1. Competition Dashboard
12.2. Competition Benchmarking
12.3. Market Share Analysis of Top Players
12.3.1. By Countryal
12.3.2. By Tourist Type
12.3.3. By Traveler Type
12.3.4. By Mode of Travel
12.3.5. By Mode of Stay
13. Competition Analysis
13.1. Competition Deep Dive
13.1.1. THAILAND TRAVEL GROUP JSC
13.1.1.1. Overview
13.1.1.2. Product Portfolio
13.1.1.3. Profitability by Market Segments
13.1.1.4. Sales Footprint
13.1.1.5. Strategy Overview
13.1.1.5.1. Marketing Strategy
13.1.1.5.2. Product Strategy
13.1.1.5.3. Channel Strategy
13.1.2. Lily’s Travel Agency
13.1.2.1. Overview
13.1.2.2. Product Portfolio
13.1.2.3. Profitability by Market Segments
13.1.2.4. Sales Footprint
13.1.2.5. Strategy Overview
13.1.2.5.1. Marketing Strategy
13.1.2.5.2. Product Strategy
13.1.2.5.3. Channel Strategy
13.1.3. TruTravels
13.1.3.1. Overview
13.1.3.2. Product Portfolio
13.1.3.3. Profitability by Market Segments
13.1.3.4. Sales Footprint
13.1.3.5. Strategy Overview
13.1.3.5.1. Marketing Strategy
13.1.3.5.2. Product Strategy
13.1.3.5.3. Channel Strategy
13.1.4. Thailand Amazing Tours
13.1.4.1. Overview
13.1.4.2. Product Portfolio
13.1.4.3. Profitability by Market Segments
13.1.4.4. Sales Footprint
13.1.4.5. Strategy Overview
13.1.4.5.1. Marketing Strategy
13.1.4.5.2. Product Strategy
13.1.4.5.3. Channel Strategy
13.1.5. G Adventures
13.1.5.1. Overview
13.1.5.2. Product Portfolio
13.1.5.3. Profitability by Market Segments
13.1.5.4. Sales Footprint
13.1.5.5. Strategy Overview
13.1.5.5.1. Marketing Strategy
13.1.5.5.2. Product Strategy
13.1.5.5.3. Channel Strategy
13.1.6. Exodus Travels
13.1.6.1. Overview
13.1.6.2. Product Portfolio
13.1.6.3. Profitability by Market Segments
13.1.6.4. Sales Footprint
13.1.6.5. Strategy Overview
13.1.6.5.1. Marketing Strategy
13.1.6.5.2. Product Strategy
13.1.6.5.3. Channel Strategy
13.1.7. World Expeditions
13.1.7.1. Overview
13.1.7.2. Product Portfolio
13.1.7.3. Profitability by Market Segments
13.1.7.4. Sales Footprint
13.1.7.5. Strategy Overview
13.1.7.5.1. Marketing Strategy
13.1.7.5.2. Product Strategy
13.1.7.5.3. Channel Strategy
14. Assumptions & Acronyms Used
15. Research Methodology
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List of Tables
Table 1: Market Value (US$ Mn) Forecast by Country, 2017-2032
Table 2: Market Value (US$ Mn) Forecast by Tourist Type, 2017-2032
Table 3: Market Value (US$ Mn) Forecast by Traveler Type, 2017-2032
Table 4: Market Value (US$ Mn) Forecast by Mode of Travel, 2017-2032
Table 5: Market Value (US$ Mn) Forecast by Mode of Stay, 2017-2032
Table 6: Market Value (US$ Mn) Forecast by Country, 2017-2032
Table 7: Market Value (US$ Mn) Forecast by Tourist Type, 2017-2032
Table 8: Market Value (US$ Mn) Forecast by Traveler Type, 2017-2032
Table 9: Market Value (US$ Mn) Forecast by Mode of Travel, 2017-2032
Table 10: Market Value (US$ Mn) Forecast by Mode of Stay, 2017-2032
Find your sweet spots for generating winning opportunities in this market.
Talk to AnalystList of Charts
Figure 1: Market Value (US$ Mn) by Tourist Type, 2022-2032
Figure 2: Market Value (US$ Mn) by Traveler Type, 2022-2032
Figure 3: Market Value (US$ Mn) by Mode of Travel, 2022-2032
Figure 4: Market Value (US$ Mn) by Mode of Stay, 2022-2032
Figure 5: Market Value (US$ Mn) by Country, 2022-2032
Figure 6: Market Value (US$ Mn) Analysis by Country, 2017-2032
Figure 7: Market Value Share (%) and BPS Analysis by Country, 2022-2032
Figure 8: Market Y-o-Y Growth (%) Projections by Country, 2022-2032
Figure 9: Market Value (US$ Mn) Analysis by Tourist Type, 2017-2032
Figure 10: Market Value Share (%) and BPS Analysis by Tourist Type, 2022-2032
Figure 11: Market Y-o-Y Growth (%) Projections by Tourist Type, 2022-2032
Figure 12: Market Value (US$ Mn) Analysis by Traveler Type, 2017-2032
Figure 13: Market Value Share (%) and BPS Analysis by Traveler Type, 2022-2032
Figure 14: Market Y-o-Y Growth (%) Projections by Traveler Type, 2022-2032
Figure 15: Market Value (US$ Mn) Analysis by Mode of Travel, 2017-2032
Figure 16: Market Value Share (%) and BPS Analysis by Mode of Travel, 2022-2032
Figure 17: Market Y-o-Y Growth (%) Projections by Mode of Travel, 2022-2032
Figure 18: Market Value (US$ Mn) Analysis by Mode of Stay, 2017-2032
Figure 19: Market Value Share (%) and BPS Analysis by Mode of Stay, 2022-2032
Figure 20: Market Y-o-Y Growth (%) Projections by Mode of Stay, 2022-2032
Figure 21: Market Attractiveness by Tourist Type, 2022-2032
Figure 22: Market Attractiveness by Traveler Type, 2022-2032
Figure 23: Market Attractiveness by Mode of Travel, 2022-2032
Figure 24: Market Attractiveness by Mode of Stay, 2022-2032
Figure 25: Market Attractiveness by Country, 2022-2032
Figure 26: Market Value (US$ Mn) by Tourist Type, 2022-2032
Figure 27: Market Value (US$ Mn) by Traveler Type, 2022-2032
Figure 28: Market Value (US$ Mn) by Mode of Travel, 2022-2032
Figure 29: Market Value (US$ Mn) by Mode of Stay, 2022-2032
Figure 30: Market Value (US$ Mn) by Country, 2022-2032
Figure 31: Market Value (US$ Mn) Analysis by Country, 2017-2032
Figure 32: Market Value Share (%) and BPS Analysis by Country, 2022-2032
Figure 33: Market Y-o-Y Growth (%) Projections by Country, 2022-2032
Figure 34: Market Value (US$ Mn) Analysis by Tourist Type, 2017-2032
Figure 35: Market Value Share (%) and BPS Analysis by Tourist Type, 2022-2032
Figure 36: Market Y-o-Y Growth (%) Projections by Tourist Type, 2022-2032
Figure 37: Market Value (US$ Mn) Analysis by Traveler Type, 2017-2032
Figure 38: Market Value Share (%) and BPS Analysis by Traveler Type, 2022-2032
Figure 39: Market Y-o-Y Growth (%) Projections by Traveler Type, 2022-2032
Figure 40: Market Value (US$ Mn) Analysis by Mode of Travel, 2017-2032
Figure 41: Market Value Share (%) and BPS Analysis by Mode of Travel, 2022-2032
Figure 42: Market Y-o-Y Growth (%) Projections by Mode of Travel, 2022-2032
Figure 43: Market Value (US$ Mn) Analysis by Mode of Stay, 2017-2032
Figure 44: Market Value Share (%) and BPS Analysis by Mode of Stay, 2022-2032
Figure 45: Market Y-o-Y Growth (%) Projections by Mode of Stay, 2022-2032
Figure 46: Market Attractiveness by Tourist Type, 2022-2032
Figure 47: Market Attractiveness by Traveler Type, 2022-2032
Figure 48: Market Attractiveness by Mode of Travel, 2022-2032
Figure 49: Market Attractiveness by Mode of Stay, 2022-2032
Figure 50: Market Attractiveness by Country, 2022-2032
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