Thailand Culinary Tourism Market
Thailand Culinary Tourism Market is Prepping Up for Massive Growth. Check out the Vital Signs of Growth
Thailand Culinary Tourism Market by Activity Type, Booking Channel, Tourist Type, Tour Type, Consumer Orientation & Region - Forecast 2022 – 2032
Thailand Culinary Tourism Market Outlook (2022-2032)
[333 Pages Report] The Thailand Culinary Tourism market is expected to have a humongous market size of US$ 123951.28 million. The market is expected to grow at an enormous CAGR of 18.2% and is currently valued at US$ 23285 million.
“The availability of wide range of food and the easy affordability of customers to spend because of the relatively lower value of Thai Baht as compared to various global currencies is expected to drive the demand for Thailand culinary tourism.”
Thailand Culinary Tourism Market Size (2022)
US$ 23,285 million
Thailand Culinary Tourism Market Anticipated Valuation in 2032
US$ 123951.28 million
Thailand Culinary Tourism Market Value-based CAGR (2022-2032)
The Thailand culinary tourism has had a massive impact on the Thailand tourism industry. Not only that, the Thailand culinary tourism market has a share of nearly 4% in the global culinary tourism market, which is a huge valuation, and it is all because of the love for Thailand food culture. The stats display the love for Thailand culinary tourism at a global level owing to Thai food flavors.
Thailand culinary tourism is synonymous to variety. The place is heaven to a wide variety of food lovers, be it vegans, or those who want to try out the sumptuous sea food. Apart from that, the Thai tradition that is adopted for the preparation such delicious food is something that sets it apart from the rest of the world, and tourists love to know everything about the food starting from Thai cuisine basics.
What makes Thailand Culinary Tourism Mouth-watering?
The world is always in search for unity in diversity. But, as the food quote says” Food is meant for breaking shackles, and is should be enjoyed while being together.” This is something that has certainly gone down quite well with the tourists, as tourists from across the globe visit the place in large numbers to taste the exquisite Thai cuisine.
Here are some of the most happening culinary regions in Thailand.
The region is famous for red meat. These are offered along with a variety of vegetable dishes, both in cooked and raw form. The combination of sticky rice along with red meat makes the region a one of the favourites for food lovers. For example, the Thai Jungle Curry is something which tourists love to consume.
The North East is the poorest region of Thailand. The reason being droughts are common in this region, and the region faces severely high temperature. Beef, chicken, pork and boar are common in this region, and these are prepared by cooking or roasting. Clear curries are extremely popular in this region.
The Southern region is the one that is adjacent to Malaysia. Being located near the sea, the fishing industry is quite popular over here. This ultimately makes the region a master in the production of fish sauce, which is believed to be one of the most important ingredients of a Thai dish. Apart from the sea food dishes, the region is also famous for coconut milk-based curries.
Moreover, the region is meant for tropical fruits like pineapple, mango and many other fruits. With so much to offer the Thailand culinary tourism market share is expected to upsurge during the forecast period.
These are known as the great rice bowls of Asia, as these are famous for fertile rice farms. The presence of abundant water in this region makes it easier for rice production. The region is mainly meant for rice noodles and one of the most famous Thai snack ‘pad Thai’.
To sum it up in the opening itself, Bangkok tourism is something which virtually drives the demand for Thailand culinary tourism because of the amazing ambience it provides to various kinds of tourists.
The city is hooked as well as revolves around food. Eateries are available are every nook and corner of the city. Bangkok is especially famous for palace-style cooking. The thriving Chinese presence in the city further adds the tinge of China Town flavour in almost every dish served.
Moreover, the region is famous for Thai desserts like cakes, puddings, etc. which are made from rice, sugar, egg and coconut.
Owing to influx of tourists who mainly follow a vegetarian or vegan diet, the Thailand culinary tourism had evolved into a complete market. People who visit Thailand for spiritual purposes, those who focus on meditation prefer going to restaurants that purely serve vegetarian or vegan food.
Having so much to offer, Thailand is a place which can only be felt from the doors of senses and with so much to offer the demand for Thailand culinary tourism is forecasted to sky rocket.
Government Initiatives is Influential to Thailand Culinary Tourism Market Growth
One of the most important factors which is driving the Thailand culinary tourism market is the rise in the disposable income across the globe. People are earning more today as compared to what they were five years back. Because of this they can afford to spend to experience the rich Thai cuisine.
The airline operators have been observing the trend of surge in the Thailand tourism market. Owing to this, the number of flights for Thailand have significantly increased over the years. A large chunk of visitors who visit Thailand are gourmands. This is expected to significantly surge the demand for Thailand culinary tourism. Moreover, there are a number of food chains which are on a spree to expand their market in Thailand. This is because of the growing fane base of Thailand culinary tourism market.
The Thailand culinary tourism market is expected to grow due to the presence of many traditional grocery stores. In addition, various flavours of spices, curries and Thai cuisine are always looked up to by many tourists.
The Thailand government has decided to give mark of certification to local and big restaurants too who serve authentic Thai cuisine. This would ensure that utmost care is taken while preparing any kind of cuisine, which would increase footfall in the restaurants. Moreover, if we look at the macroeconomic point of view, the value of Thai Baht is quite low as compared to a lot of other currencies. This makes visiting and enjoying the Thai culinary much more affordable.
Internet—A Bane for the Thailand Culinary Tourism Market?
Internet has rapidly penetrated over the years. This has allowed people across the world to access any content they want to. Owing to this, people who want to taste Thai food can very well learn how to prepare them using online videos and blogs. Moreover, there is a rising scare of bird flu in the recent times, is something which might potentially hurt the demand for Thailand culinary tourism.
Another really important point to note is that after the Covid 19 pandemic and Russia Ukraine war, the world is heading towards a potential recession, and some of the experts are of the view that this recession is comparable to the 2008 recession. This is something which might hurt the growth of Thailand culinary tourism market.
Which Activity Type is the Most Preferred?
“Food festivals have always been the most preferred activity tourists want to do “
The market for culinary tourism in Thailand is anticipated to expand the fastest due to the abundance of traditional grocery stores. Additionally, curry, spices, and diverse Indian foods are always viewed as works of art. Foreign tourists are drawn to Thailand's cuisine by this art. In addition, the passion to know more about Thai lifestyle, culture, and customs is another major factor driving the development of the culinary tourism industry. Over the projected period, this is anticipated to boost the market for culinary tourism.
What Type of Booking Channel is the Most Prominent Channel through Forecast Period?
“Online booking is the most used booking channel in Thailand Culinary Tourism “
According to analysis, the market for online travel agencies is growing significantly in terms of booking channels. The Internet has expanded dramatically in recent years on a global scale. Customers may now easily get information regarding a variety of aspects thanks to this. Furthermore, service providers view internet platforms as a powerful medium for marketing and promotion.
Which Tour type is more popular?
“Package traveler is the most tour type in Thailand Culinary Tourism market”
The Thailand culinary tourism industry was led by package travel in 2021. Different methods are used to record cooking experiences on the package. Cooking with locals is one example. The expansion of this market will be fueled by the pairing of cooking classes with language lessons, culinary classes with outdoor activities like hiking, trekking, and horseback riding.
By Consumer Orientation, which Segment of Thailand Culinary Tourism Market has the Highest Share?
“Men have the highest market share based on the consumer orientation.”
This can be attributed to the fact that men love discovering new places and new things. But, over the past few years, things appear to be changing. There is an exponential increase in the share of women, and in a few years, we might get to see women dominating this segment. The reason being increased participation of women in work areas and penetration of internet which is making women aware.
Which Tourist Type has the Maximum Market Share in the Thailand Culinary Tourism Market?
“Domestic tourists have the highest market share in the Thailand culinary tourism market.”
The reason being locals are much aware of the surroundings and language is not at all a barrier for them. Moreover, they themselves are involved in this industry, because of which they will be able to guide their relatives and friends better, and this ultimately increases the share of domestic tourists.
Which Age Group has the Highest Market Share in the Thailand Culinary Tourism Market?
“The age group of 26-35 has the highest market share in the Thailand culinary tourism market.”
The people of this age group are the ones who are eager to experience a lot of new things, and this eagerness coupled with their ability to spend makes them the largest customers. Moreover, they are much more knowledgeable than people of any other age group as they are the ones who remain in sync with the latest trends around the globe, and based on that they are able to discern what is good and bad for them.
Start-Up Space in the Thailand Culinary Tourism Market
With tourist footfall increasing in Thailand, the start-ups are looking at ways to provide a memorable experience via Thai cuisine.
For this, they are either entering into agreements within the start up community or with the existing major players to focus more on delivering amazing customer experience. For this, they are forming an itinerary which mainly focuses on food. Apart from that, the itinerary also suggests some good places to visit in the nearby locations.
Competition Turning Spicer in the Thailand Culinary Tourism Market
Increasingly popular among international visitors who are also confronting street food are culinary excursions, which are growing increasingly receptive to spicy cuisine. The key players carefully plan our trips to include culinary outlets with a focus on quality and sanitation to offer a safe experience for international visitors. These tour possibilities are increasingly being investigated by both domestic and international travelers.
- The panorama destination Thailand had shifted its office back to its original base in Jakarta in January 2020. This was a major step towards increasing team productivity, work time effectiveness and increase synergy with other business units in Panorama Group.
- In 2020, Expique’s “Bangkok by night: Temples, Markets, and food by tuk tuk” was recognized as No.1 experience in Thailand in 2020 Travelers’ choice awards.
Key Companies Profiled
- Bangkok Food Tours
- A Chef's Tour (Bangkok)
- IAsia Thailand
- Chiang Mai Street Food Tours
- Chiang Mai Foodie Tours
- Food Adventure Food Tours in Bangkok
- Bangkok Food Tours
- Panorama Destination Thailand
- Expique - Bangkok Tours and Experiences
- Feast Thailand
- Secret Food Tours Bangkok
- ForeverVacation Bangkok
- Bangkok Urban Adventures
- Magical Trip Bangkok
The Thailand Culinary Tourism Market Segmentation
By Activity Type:
- Culinary Trials
- Cooking Classes,
- Food Festivals
By Booking Channel:
- Phone Booking
- Online Booking
- In Person Booking
By Tourist Type:
By Tour Type:
- Independent Traveller
- Package Traveller
- Tour Group
By Consumer Orientation:
By Age Group:
- 15-25 Years
- 26-35 Years
- 36-45 Years
- 46-55 Years
- 66-75 Years
Frequently Asked Questions
The Thailand culinary tourism market has a valuation of US$ 23,285 Mn in 2022.
The Thailand culinary tourism market is expected to be valued at US$ 123951.28 million in 2032.
The anticipated CAGR for the Thailand culinary tourism market during the forecast period is 18.2%.
Rising disposable income and a greater number of flights for Thailand are the main market drivers.
Rising bird flu cases and emergence of a potential global recession are some of the key restraints for the Thailand culinary tourism.
Table of Content
1. Executive Summary
1.1. Thailand Culinary Tourism Market Outlook
1.1.1. Who Is Travelling?
1.1.2. How Much Do They Spend?
1.1.3. Direct Contribution of Tourism To GDP
1.1.4. Direct Contribution of Tourism To Employment
1.2. Culinary Tourism Evolution Analysis
1.3. FMI Analysis and Recommendations
2. Market Introduction
2.1. Total Spending (US$ Mn) and Forecast (2022-2032)
2.2. Number of Tourists (Mn) and Forecast (2022-2032)
2.3. Total Spending Y-o-Y Growth Projections (2022-2032)
2.4. Number of Tourists Y-o-Y Growth Projections
3. Culinary Tourism Industry Analysis
3.1. Culinary Tourism Industry Overview
3.1.1. Culinary Tourism Industry Contribution to Thailand GDP
3.1.2. Culinary Tourism Sector Contribution to Thailand’s Overall Employment
3.1.3. Thailand Culinary Tourism Growth Rate
3.1.4. Impact of Covid-19
3.1.5. Capital Investment in Thailand Culinary Tourism Industry
3.1.6. Different Components of Thailand Culinary Tourism
4. Thailand Culinary Tourism Market Dynamics
4.1. Market Drivers & Opportunities
4.1.1. Culinary Tourism Market will be Propelled by Surge in Home Cooked food and Meal Sharing
4.1.2. The growing tendency to learn cooking is affecting the culinary tourism market
4.1.3. Others (during course study)
5. Market Background
5.1. Macro-Economic Factors
5.1.1. Thailand GDP Growth Outlook
5.1.2. Thailand Industry Value Added
5.1.3. Consumer Spending Outlook
5.1.4. Thailand Direct contribution of Culinary Tourism to GDP
5.1.5. Internet Penetration Rates
5.1.6. Capital Investment in Culinary Tourism
5.2. Forecast Factors - Relevance & Impact
6. Categorizing of Thailand Culinary Tourism Market, 2021
6.1. Introduction/ Key Findings
6.2. Current Market Analysis by Activity Type
6.2.1. Culinary Trials
6.2.2. Cooking Classes,
6.2.4. Food Festivals
6.3. Current Market Analysis by Tour Type
6.3.1. Independent Traveller
6.3.2. Tour Group
6.3.3. Package Traveller
6.4. Current Market Analysis by Consumer Orientation
6.5. Current Market Analysis by Age Group
6.5.1. 15-25 Years
6.5.2. 26-35 Years
6.5.3. 36-45 Years
6.5.4. 46-55 Years
6.5.5. 66-75 Years
6.6. Current Market Analysis by Booking Channel
6.6.1. Phone Booking
6.6.2. Online Booking
6.6.3. In-Person Booking
7. Social Media Sentimental Analysis
7.1. Social Media Platforms Preferred
7.2. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions
7.3. Trending #Hashtags
7.4. Social Media Platform Mentions (% of Total Mentions)
7.5. Region-Wise Social Media Mentions (% of Total Mentions)
7.6. Trending Subject Titles
8. Competition Analysis
8.1. Competition Dashboard
8.2. Pricing Analysis by Competition
8.3. Competition Benchmarking
8.4. Competition Deep Dive
8.4.1. Bangkok Food Tours
18.104.22.168. Product Portfolio
22.214.171.124. Profitability by Market Segments (Product/Channel/Region)
126.96.36.199. Sales Footprint
188.8.131.52. Strategy Overview
184.108.40.206.1. Marketing Strategy
220.127.116.11.2. Product Strategy
18.104.22.168.3. Channel Strategy
8.4.2. A Chef's Tour (Bangkok)
22.214.171.124. Product Portfolio
126.96.36.199. Profitability by Market Segments (Product/Channel/Region)
188.8.131.52. Sales Footprint
184.108.40.206. Strategy Overview
220.127.116.11.1. Marketing Strategy
18.104.22.168.2. Product Strategy
22.214.171.124.3. Channel Strategy
8.4.3. IAsia Thailand
126.96.36.199. Product Portfolio
188.8.131.52. Profitability by Market Segments (Product/Channel/Region)
184.108.40.206. Sales Footprint
220.127.116.11. Strategy Overview
18.104.22.168.1. Marketing Strategy
22.214.171.124.2. Product Strategy
126.96.36.199.3. Channel Strategy
8.4.4. Chiang Mai Street Food Tours
188.8.131.52. Product Portfolio
184.108.40.206. Profitability by Market Segments (Product/Channel/Region)
220.127.116.11. Sales Footprint
18.104.22.168. Strategy Overview
22.214.171.124.1. Marketing Strategy
126.96.36.199.2. Product Strategy
188.8.131.52.3. Channel Strategy
184.108.40.206. Product Portfolio
220.127.116.11. Profitability by Market Segments (Product/Channel/Region)
18.104.22.168. Sales Footprint
22.214.171.124. Strategy Overview
126.96.36.199.1. Marketing Strategy
188.8.131.52.2. Product Strategy
184.108.40.206.3. Channel Strategy
8.4.6. Chiang Mai Foodie Tours
220.127.116.11. Product Portfolio
18.104.22.168. Profitability by Market Segments (Product/Channel/Region)
22.214.171.124. Sales Footprint
126.96.36.199. Strategy Overview
188.8.131.52.1. Marketing Strategy
184.108.40.206.2. Product Strategy
220.127.116.11.3. Channel Strategy
8.4.7. Food Adventure Food Tours in Bangkok
18.104.22.168. Product Portfolio
22.214.171.124. Profitability by Market Segments (Product/Channel/Region)
126.96.36.199. Sales Footprint
188.8.131.52. Strategy Overview
184.108.40.206.1. Marketing Strategy
220.127.116.11.2. Product Strategy
18.104.22.168.3. Channel Strategy
22.214.171.124. Product Portfolio
126.96.36.199. Profitability by Market Segments (Product/Channel/Region)
188.8.131.52. Sales Footprint
184.108.40.206. Strategy Overview
220.127.116.11.1. Marketing Strategy
18.104.22.168.2. Product Strategy
22.214.171.124.3. Channel Strategy
8.4.9. Bangkok Food Tours
126.96.36.199. Product Portfolio
188.8.131.52. Profitability by Market Segments (Product/Channel/Region)
184.108.40.206. Sales Footprint
220.127.116.11. Strategy Overview
18.104.22.168.1. Marketing Strategy
22.214.171.124.2. Product Strategy
126.96.36.199.3. Channel Strategy
8.4.10. Panorama Destination Thailand
188.8.131.52. Product Portfolio
184.108.40.206. Profitability by Market Segments (Product/Channel/Region)
220.127.116.11. Sales Footprint
18.104.22.168. Strategy Overview
22.214.171.124.1. Marketing Strategy
126.96.36.199.2. Product Strategy
188.8.131.52.3. Channel Strategy
8.4.11. Expique - Bangkok Tours and Experiences
184.108.40.206. Product Portfolio
220.127.116.11. Profitability by Market Segments (Product/Channel/Region)
18.104.22.168. Sales Footprint
22.214.171.124. Strategy Overview
126.96.36.199.1. Marketing Strategy
188.8.131.52.2. Product Strategy
184.108.40.206.3. Channel Strategy
8.4.12. Feast Thailand
220.127.116.11. Product Portfolio
18.104.22.168. Profitability by Market Segments (Product/Channel/Region)
22.214.171.124. Sales Footprint
126.96.36.199. Strategy Overview
188.8.131.52.1. Marketing Strategy
184.108.40.206.2. Product Strategy
220.127.116.11.3. Channel Strategy
8.4.13. Secret Food Tours Bangkok
18.104.22.168. Product Portfolio
22.214.171.124. Profitability by Market Segments (Product/Channel/Region)
126.96.36.199. Sales Footprint
188.8.131.52. Strategy Overview
184.108.40.206.1. Marketing Strategy
220.127.116.11.2. Product Strategy
18.104.22.168.3. Channel Strategy
8.4.14. ForeverVacation Bangkok
22.214.171.124. Product Portfolio
126.96.36.199. Profitability by Market Segments (Product/Channel/Region)
188.8.131.52. Sales Footprint
184.108.40.206. Strategy Overview
220.127.116.11.1. Marketing Strategy
18.104.22.168.2. Product Strategy
22.214.171.124.3. Channel Strategy
8.4.15. Bangkok Urban Adventures
126.96.36.199. Product Portfolio
188.8.131.52. Profitability by Market Segments (Product/Channel/Region)
184.108.40.206. Sales Footprint
220.127.116.11. Strategy Overview
18.104.22.168.1. Marketing Strategy
22.214.171.124.2. Product Strategy
126.96.36.199.3. Channel Strategy
8.4.16. Magical Trip BangkokOthers (As per request)
188.8.131.52. Product Portfolio
184.108.40.206. Profitability by Market Segments (Product/Channel/Region)
220.127.116.11. Sales Footprint
18.104.22.168. Strategy Overview
22.214.171.124.1. Marketing Strategy
126.96.36.199.2. Product Strategy
188.8.131.52.3. Channel Strategy
9. Assumptions and Acronyms Used
10. Research Methodology
List of Tables
List of Charts