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China Culinary Tourism Market

Will China Make a Mark as a Global Culinary Destination? Explore Exclusive Insights

China Culinary Tourism Market by Activity Type, Booking Channel, Tourist Type, Consumer Orientation & Region - Forecast 2022 – 2032

China Culinary Tourism Market Outlook (2022-2032)

[300 Pages Report] China culinary tourism market is estimated to reach US$ 5,405 Mn in 2022. As per the report, sales of culinary hospitality services in China are forecast to increase at a robust 14.7% CAGR. Total sales in the China culinary tourism market represent 3%-7% of the global tourism market.

Attribute

Key Insights

China Culinary Tourism Market Estimated Size (2022)

US$ 5,405 Mn

Market Value-based CAGR (2022-2032)

14.7%

Market Top Players Share in 2021.

5%-8%

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2017-2021 China Culinary Tourism Market Outlook Compared to 2022-2032 Forecast

Cuisine is an integral aspect that represents the culture of the country and plays a critical role in shaping the tourism quotient of the place. Due to its distinctive environment and rich cultural legacy, China's tourism sector is predicted to grow significantly. The practice of creating, appreciating, or indulging in the excellent cuisine is one of the many elements that influence culinary tourism in China.

As a result, the value of the China food sector has increased. In case of culinary travel, tourists stop at various places to sample a wide range of foods and drinks that are native to the country’s population. As more food enthusiasts travel to experience new food cultures, cuisines, and drinks, it is projected that the culinary tourism sector in China will grow.

What are the Noteworthy Trends in China Culinary Tourism Market?

“Multifaceted Regional Cuisine is Stealing the Show”

China's beautiful environment helps fuel the nation's booming tourist industry. Travelers nowadays select locations for their vacation based on the local cuisine. China offers a vast selection of cuisines for visitors. China's tourist industry has made it possible for visitors to independently explore the country's cuisine. Additionally, by promoting culinary tourism in China, the tourism industry might help many unemployed locals find opportunities and raise awareness of Chinese culinary traditions across the globe.

“Online Food Blogging is Fueling the Popularity of Chinese Cuisine”

The internet has advanced quickly in recent years and is being utilized as a powerful tool for advertising and marketing, especially in travel and hospitality sectors. In a way that is distinct from traditional media, the internet offers information representation, collaboration, communication, interaction, and commerce.

A successful website can draw users, hold their attention, improve engagement, guarantee their return, learn about each user's preferences, and then communicate that knowledge back to the users to deliver tailored interactions and experiences.

The internet has had a significant impact on the culinary tourism sector in China as various food bloggers are promoting the cuisine at social media platforms such as Facebook, Instagram, and video sharing platform YouTube. This plays a critical role in the development of the China culinary tourism market.

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Comparative View of Adjacent China Culinary Tourism Market

China Medical Tourism Market:

Attributes

China Medical Tourism Market

Key Trends

High adoption of technologically advanced medical equipment in the healthcare sector is augmenting growth.

Future Opportunities

The emergence of telehealth services, incorporation of connective technologies such as artificial intelligence (AI) and big data is creating opportunities for growth.

Key Players

Beijing Saint Lucia Consulting Ltd., Dr. Prem Community, Asia Pacific Medical Group, China Medical Tourism Inc., and Clifford Hospital

Start-Ups

CYL (Complete Your Life), Cycare, DL DD Lemon, DoctorU, and Nuanyang Health

China Outbound Travel Market:

Attributes

China Outbound Travel Market

Key Trends

Convenient Visa policies, emergence of experience-based travel companies, along with international connectivity will drive the market.

Future Opportunities

Rising preference for luxury hotels and restaurants among travellers is will create a conducive environment for restaurateur’s hoteliers in China.

Key Players

BEIJING TIANPING INTERNATIONAL TRAVEL, BTG INTERNATIONAL TRAVEL & TOURS, CHINA NATIONALITY TRAVEL SERVICE CO., LTD, and CHINA SCITECH INTERNATIONAL TOURS

Start-Ups

Atzuche, Lvyouquan, Huilianyi, iMike, and Yhouse

China Tourism Market:

Attributes

China Tourism Market

Key Trends

Rapid infrastructural development, particularly public infrastructure such as parks, museums, and railway connectivity is boosting sales.

Future Opportunities

Growing interest in Chinese culture and tradition among travel enthusiast will serve as an opportunity for experience-based travel brands in China.

Key Players

CITS Group Corporation, China CYTS Tours Holding Co., Ltd., HNA Tourism Group, Beijing Tourism Group and Shanghai Jinjiang International Travel Co., Ltd.

Start-Ups

Klook, Xiaozhu, Debeijin Service Technology, Ekuaibao, and Huangbaoche

Country Insight

How is China's Diverse Culture Fueling the Culinary Tourism Sector?

“Travelers in China are Keen on Street Food Tourism”

Chinese food, curries, and other dishes with diverse spice characteristics and flavour notes are recognized as works of art. Chinese food is popular across many countries as it embodies distinctive flavours and strong spices notes.

The desire to learn more about China's culture and customs is another important factor which is boosting sales in the country’s culinary tourism market.

Through culinary tourism, travelers get to explore different regional foods and cuisines and understand the local culture. Food is considered one of six foundations of tourism alongside travel, transportation, lodging, entertainment, and shopping, which cannot be unnoticed. The Chinese government has issued various policies to support gastronomy tourism and promote the regional food culture in the context of tourism for visitors and travelers.

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Category-wise Insights

Which Activity Type is the Most Preferred?

“Cooking Classes are the Most Popular Activity Among Chinese Food Enthusiasts”

China culinary tourism market offers a variety of activities, such as cooking classes, restaurants, food festivals, and culinary competitions. Travelers choose to take culinary lessons to learn how to make delectable Chinese dishes such as dim sum, traditional noodles, hot-pot cooking, and street food. These lessons last between two and two and a half hours. They occasionally take place at the hosts' homes, when the hosts prepare meals from scratch using items they get at the neighborhood market.

Which Type of Booking Channel is Most Preferred?

“Online Bookings for China are Being Preferred by Travel Enthusiasts”

Bookings for a Chinese food tour can be made through phone calls, online websites, or in person. The online mode is the most popular booking channel. Bookings cannot be made on the spot due to the popularity of China’s culinary tourism and long waiting hours. Tourists can benefit from fantastic offers, discounts, and comprehensive information about the tour by making online reservations. Following the Covid-19 pandemic, the online reservations channel has gained popularity because it allows for cashless transactions, which was a crucial practice during the covid-19 pandemic.

Which Tourist Type Will Offer Opportunities to China Culinary Tourism Players?

“Influx of International Tourists in China Will Remain High”

International tourists are showing great interest in China’s culinary tourism experience and the government is also taking initiatives to improve the infrastructure to provide a better experience to travelers. International vacationers are individuals who are extra inquisitive about getting to know the nuances for Chinese cuisine.

Competitive Landscape

Leading players in the China culinary tourism market are specializing in enhancing their services by offering discounts, new excursion places, and applications to provide a memorable experience to international tourists. For instance:

  • Recently, UnTour’s Shanghai food tours launched their services of providing food tours in the capital city of Beijing. They were lauded by The New York Times, Travel Leisure, and Monocle as it immensely led to an increase in the number of tourists, especially domestically.

However, as the culinary sector in China is witnessing many entrants, travel agencies are partnering up with homegrown chefs and local bars and eateries to offer unique experiences. They are also offering cab rental services, online booking platforms, and location-specific experiences that enable travellers to enjoy a holistic culinary experience at the most remote locations as well.

  • Zanadu, an online travel agency that specialises in luxury travel received investments from Prometheus Capital and US$ 12 million investment led by Tencent in China. The company has also debuted a store in Shanghai where travellers can use virtual reality devices to explore safaris, luxury adventure travel and resort locations.

Scope of Report

Attribute

Details

Estimated Market Size (2022)

US$ 5,405 Mn

Value-based CAGR (2022-2032)

14.7%

Forecast Period

2022-2032

Historical Data Available for

2017-2021

Market Analysis

US$ Million for Value

Key Region Covered

South Asia

Key Countries Covered

China

Key Segments Covered

Activity Type, Booking Channel, Tourist Type, Tour Type, Customer Orientation, Age Group, and Region.

Key Companies Profiled

  • Hello Hong Kong: Private & Small Group Tours
  • Lost Plate Beijing Food Tours
  • UnTour Shanghai Food Tours
  • Lost Plate Xian Food Tours
  • UnTour Beijing Food Tours
  • UnTour Shanghai Food Tours
  • Lost Plate Shanghai Food Tour
  • Discover Beijing Tours
  • Sunny Tours Shanghai
  • Withlocals
  • Dong Dong Tour
  • Catherine Lu Tours
  • Janvi Tours - Guangzhou Off the Beaten Path
  • Catherine Lu Tours Xi'an
  • Amazing Shanghai Trip
  • Lily's Private Tours

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

China Culinary Tourism Market by Category

By Activity Type:

  • Culinary Trials
  • Cooking Classes,
  • Restaurants
  • Food Festivals
  • Others

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In-Person Booking

By Tourist Type:

  • Domestic
  • International

By Tour Type:

  • Independent Traveler
  • Package Traveler
  • Tour Group

By Consumer Orientation:

  • Men
  • Women

By Age Group:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 66-75 Years

Frequently Asked Questions

The China culinary tourism market is expected to reach a valuation of US$ 5,405 Mn in 2022.

Growing popularity in China culinary tourism due to the world-renowned traditional Chinese cuisine will augment the growth in the market.

Leading players operating in the China culinary tourism market are Hello Hong Kong: Private & Small Group Tours, Lost Plate Beijing Food Tours, UnTour Shanghai Food Tours, Lost Plate Xian Food Tours, UnTour Beijing Food Tours, and UnTour Shanghai Food Tours among others.

The total number of tourists visiting China was approximately 35 million across the globe in the year 2021.

Table of Content

1. Executive Summary

    1.1. China Culinary Tourism Market Outlook

        1.1.1. Who Is Travelling?

        1.1.2. How Much Do They Spend?

        1.1.3. Direct Contribution of Tourism To GDP

        1.1.4. Direct Contribution of Tourism To Employment

    1.2. Culinary Tourism Evolution Analysis

    1.3. FMI Analysis and Recommendations

2. Market Introduction

        2.1.1. Total Spending (US$ Mn) and Forecast (2022-2032)

        2.1.2. Number of Tourists (Mn) and Forecast (2022-2032)

        2.1.3. Total Spending Y-o-Y Growth Projections (2022-2032)

        2.1.4. Number of Tourists Y-o-Y Growth Projections

3. Culinary Tourism Industry Analysis

    3.1. Culinary Tourism Industry Overview

        3.1.1. Culinary Tourism Industry Contribution to China GDP

        3.1.2. Culinary Tourism Sector Contribution to China’s Overall Employment

        3.1.3. Impact of Covid-19

        3.1.4. Others

4. China Culinary Tourism Market Dynamics

    4.1. Market Drivers & Opportunities

        4.1.1. The China culinary tourism business is growing thanks to the tourist sector.

        4.1.2. Online social media's quick expansion is influencing sales.

        4.1.3. Others (during course study)

5. Market Background

    5.1. Macro-Economic Factors

        5.1.1. China GDP Growth Outlook

        5.1.2. China Industry Value Added

        5.1.3. Consumer Spending Outlook

        5.1.4. China Direct contribution of Culinary Tourism to GDP

        5.1.5. Internet Penetration Rates

        5.1.6. Capital Investment in Culinary Tourism

    5.2. Forecast Factors - Relevance & Impact

6. Categorizing of China Culinary Tourism Market, 2021

    6.1. Introduction/ Key Findings

    6.2. Current Market Analysis by Activity Type

        6.2.1. Culinary Trials

        6.2.2. Cooking Classes,

        6.2.3. Restaurants

        6.2.4. Food Festivals

        6.2.5. Others

    6.3. Current Market Analysis by Tour Type

        6.3.1. Independent Traveller

        6.3.2. Tour Group

        6.3.3. Package Traveller

    6.4. Current Market Analysis by Consumer Orientation

        6.4.1. Men

        6.4.2. Women

        6.4.3. Children

    6.5. Current Market Analysis by Age Group

        6.5.1. 15-25 Years

        6.5.2. 26-35 Years

        6.5.3. 36-45 Years

        6.5.4. 46-55 Years

        6.5.5. 66-75 Years

    6.6. Current Market Analysis by Booking Channel

        6.6.1. Phone Booking

        6.6.2. Online Booking

        6.6.3. In-Person Booking

7. Social Media Sentimental Analysis

    7.1. Social Media Platforms Preferred

            7.1.1.1. Facebook

            7.1.1.2. YouTube

            7.1.1.3. Instagram

            7.1.1.4. Twitter

            7.1.1.5. LinkedIn

            7.1.1.6. Pinterest

            7.1.1.7. Google+

            7.1.1.8. Others

    7.2. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions

    7.3. Trending #Hashtags

    7.4. Social Media Platform Mentions (% of Total Mentions)

    7.5. Region-Wise Social Media Mentions (% of Total Mentions)

    7.6. Trending Subject Titles

8. Competition Analysis

    8.1. Competition Dashboard

    8.2. Pricing Analysis by Competition

    8.3. Competition Benchmarking

    8.4. Competition Deep Dive

        8.4.1. Hello Hong Kong: Private & Small Group Tours

            8.4.1.1. Overview

            8.4.1.2. Product Portfolio

            8.4.1.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.1.4. Sales Footprint

            8.4.1.5. Strategy Overview

                8.4.1.5.1. Marketing Strategy

                8.4.1.5.2. Product Strategy

                8.4.1.5.3. Channel Strategy

        8.4.2. Lost Plate Beijing Food Tours

            8.4.2.1. Overview

            8.4.2.2. Product Portfolio

            8.4.2.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.2.4. Sales Footprint

            8.4.2.5. Strategy Overview

                8.4.2.5.1. Marketing Strategy

                8.4.2.5.2. Product Strategy

                8.4.2.5.3. Channel Strategy

        8.4.3. UnTour Shanghai Food Tours

            8.4.3.1. Overview

            8.4.3.2. Product Portfolio

            8.4.3.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.3.4. Sales Footprint

            8.4.3.5. Strategy Overview

                8.4.3.5.1. Marketing Strategy

                8.4.3.5.2. Product Strategy

                8.4.3.5.3. Channel Strategy

        8.4.4. Lost Plate Xian Food Tours

            8.4.4.1. Overview

            8.4.4.2. Product Portfolio

            8.4.4.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.4.4. Sales Footprint

            8.4.4.5. Strategy Overview

                8.4.4.5.1. Marketing Strategy

                8.4.4.5.2. Product Strategy

                8.4.4.5.3. Channel Strategy

        8.4.5. UnTour Beijing Food Tours

            8.4.5.1. Overview

            8.4.5.2. Product Portfolio

            8.4.5.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.5.4. Sales Footprint

            8.4.5.5. Strategy Overview

                8.4.5.5.1. Marketing Strategy

                8.4.5.5.2. Product Strategy

                8.4.5.5.3. Channel Strategy

        8.4.6. UnTour Shanghai Food Tours

            8.4.6.1. Overview

            8.4.6.2. Product Portfolio

            8.4.6.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.6.4. Sales Footprint

            8.4.6.5. Strategy Overview

                8.4.6.5.1. Marketing Strategy

                8.4.6.5.2. Product Strategy

                8.4.6.5.3. Channel Strategy

        8.4.7. Lost Plate Shanghai Food Tour

            8.4.7.1. Overview

            8.4.7.2. Product Portfolio

            8.4.7.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.7.4. Sales Footprint

            8.4.7.5. Strategy Overview

                8.4.7.5.1. Marketing Strategy

                8.4.7.5.2. Product Strategy

                8.4.7.5.3. Channel Strategy

        8.4.8. Discover Beijing Tours

            8.4.8.1. Overview

            8.4.8.2. Product Portfolio

            8.4.8.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.8.4. Sales Footprint

            8.4.8.5. Strategy Overview

                8.4.8.5.1. Marketing Strategy

                8.4.8.5.2. Product Strategy

                8.4.8.5.3. Channel Strategy

        8.4.9. Sunny Tours Shanghai

            8.4.9.1. Overview

            8.4.9.2. Product Portfolio

            8.4.9.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.9.4. Sales Footprint

            8.4.9.5. Strategy Overview

                8.4.9.5.1. Marketing Strategy

                8.4.9.5.2. Product Strategy

                8.4.9.5.3. Channel Strategy

        8.4.10. Withlocals

            8.4.10.1. Overview

            8.4.10.2. Product Portfolio

            8.4.10.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.10.4. Sales Footprint

            8.4.10.5. Strategy Overview

                8.4.10.5.1. Marketing Strategy

                8.4.10.5.2. Product Strategy

                8.4.10.5.3. Channel Strategy

        8.4.11. Dong Dong Tour

            8.4.11.1. Overview

            8.4.11.2. Product Portfolio

            8.4.11.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.11.4. Sales Footprint

            8.4.11.5. Strategy Overview

                8.4.11.5.1. Marketing Strategy

                8.4.11.5.2. Product Strategy

                8.4.11.5.3. Channel Strategy

        8.4.12. Catherine Lu Tours

            8.4.12.1. Overview

            8.4.12.2. Product Portfolio

            8.4.12.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.12.4. Sales Footprint

            8.4.12.5. Strategy Overview

                8.4.12.5.1. Marketing Strategy

                8.4.12.5.2. Product Strategy

                8.4.12.5.3. Channel Strategy

        8.4.13. Janvi Tours - Guangzhou Off the Beaten Path

            8.4.13.1. Overview

            8.4.13.2. Product Portfolio

            8.4.13.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.13.4. Sales Footprint

            8.4.13.5. Strategy Overview

                8.4.13.5.1. Marketing Strategy

                8.4.13.5.2. Product Strategy

                8.4.13.5.3. Channel Strategy

        8.4.14. Catherine Lu Tours Xi'an

            8.4.14.1. Overview

            8.4.14.2. Product Portfolio

            8.4.14.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.14.4. Sales Footprint

            8.4.14.5. Strategy Overview

                8.4.14.5.1. Marketing Strategy

                8.4.14.5.2. Product Strategy

                8.4.14.5.3. Channel Strategy

        8.4.15. Amazing Shanghai Trip

            8.4.15.1. Overview

            8.4.15.2. Product Portfolio

            8.4.15.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.15.4. Sales Footprint

            8.4.15.5. Strategy Overview

                8.4.15.5.1. Marketing Strategy

                8.4.15.5.2. Product Strategy

                8.4.15.5.3. Channel Strategy

        8.4.16. Lily's Private Tours

            8.4.16.1. Overview

            8.4.16.2. Product Portfolio

            8.4.16.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.16.4. Sales Footprint

            8.4.16.5. Strategy Overview

                8.4.16.5.1. Marketing Strategy

                8.4.16.5.2. Product Strategy

                8.4.16.5.3. Channel Strategy

        8.4.17. Others (As per request)

            8.4.17.1. Overview

            8.4.17.2. Product Portfolio

            8.4.17.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.17.4. Sales Footprint

            8.4.17.5. Strategy Overview

                8.4.17.5.1. Marketing Strategy

                8.4.17.5.2. Product Strategy

                8.4.17.5.3. Channel Strategy

9. Assumptions and Acronyms Used

10. Research Methodology

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