- Global Locations -


Future Market Insights, Inc.

Christiana Corporate, 200
Continental Drive, Suite 401,
Newark, Delaware - 19713,
United States

T: +1-845-579-5705


Future Market Insights, Inc.

616 Corporate Way, Suite 2-9018,
Valley Cottage, NY 10989, United States

T: +1-347-918-3531


Future Market Insights

1602-6 Jumeirah Bay X2 Tower, Plot No: JLT-PH2-X2A,
Jumeirah Lakes Towers, Dubai,
United Arab Emirates


Future Market Insights

3rd Floor, 207 Regent Street,
W1B 3HH London
United Kingdom

T: + 44 (0) 20 8123 9659
D: +44 (0) 20 3287 4268

Asia Pacific

Future Market Insights

Office No. 401-A, 4th Floor,
VANTAGE 9, S.No. 36/1/1,
Baner, Pune 411045, India

Destination Wedding Industry Analysis in China

China Destination Wedding Industry Outlook from 2023 to 2033

The Destination Wedding business in China reached a valuation of US$ 3,059.9 million in 2022. Demand for Destination Wedding Services in China recorded a y-o-y growth of 14.4% in 2022.

The business is expected to reach US$ 3,499.0 million in 2023. By 2033, China’s destination wedding space is projected to exhibit a 14.1% CAGR. It is estimated to reach a total valuation of US$ 13,074.6 million by 2033.

Attributes Key Insights
China Destination Wedding Business Size (2022A) US$ 3,059.9 million
China Destination Wedding Business Estimated Value (2023E) US$ 3,499.0 million
China Destination Wedding Business Projected Value (2033F) US$ 13,074.6 million
China Destination Wedding Business Value-based CAGR (2023 to 2033) 14.1%

The space for destination weddings in China is anticipated to expand rapidly during the forecast period due to several factors. These include increasing exposure to Western culture and changing social values and attitudes toward marriage. Further, as more and more couples utilize social media to share their engagement and wedding preparation experiences, destination weddings are becoming immensely popular, thereby pushing the business.

Spouses in China would become more self-reliable, and they would search for opportunities to manifest their idiosyncrasies at marriage celebrations. This is where a destination wedding comes in since it provides an opportunity for couples to tie the knot in a place that holds meaning to them and aligns with their interests. These trends suggest that China remains a popular wedding destination for couples.

Partnerships and collaborations in the business landscape have also fueled growth. Collaborations between hotels, resorts, and wedding planners, as well as joint ventures with well-known wedding service providers, broaden the range of wedding services. These would provide clients with more alternatives and knowledge, which is set to promote the destination wedding business in China.

Don't pay for what you don't need

Customize your report by selecting specific countries or regions and save 30%!

2018 to 2022 China Destination Wedding Industry Analysis Vs. 2023 to 2033

The demand for destination wedding services in China expanded at a CAGR of 2.5% during the historical period from 2018 to 2022. New trends and chances for advancements are continually emerging in the field.

Destination weddings have recently gained high popularity in China. Future destination weddings in the country will be even more varied, with couples looking for a wide range of options, such as opulent resorts, quaint venues, and unusual off-the-beaten-path places. Couples will also be searching for unique offers that fit within their budgets.

The wedding business has changed significantly. Individuals now want small, private destination weddings in far-off places that emphasize building cherished gatherings over a number of days. As a result, it is anticipated that the China destination wedding business will expand at a projected 14.1% CAGR throughout the course of the forecast period.

Several couples in China choose outdoor locations with picturesque settings, such as riverbanks, vineyards, gardens, and historical sites. Celebrity weddings, both domestic and global, have had an important impact on China's destination wedding business. Couples often seek to emulate the styles and wedding locations of celebrities.

With the growing scale and complexity of destination weddings, the demand for specialized wedding planning services is also increasing. Expertise in managing international wedding logistics has become important. Couples in China place great importance on professional videography and photography to capture recollections of their destination wedding. High-quality visual documentation is considered vital.

Modern couples have also chosen locations with historical or cultural significance, incorporating local civilizations and landmarks into their weddings. A handful of them have chosen to have a wellness-focused destination wedding.

Such weddings have a combination of carnival with activities such as spa experiences, yoga retreats, and adventure travel. The use of technology, comprising virtual venue tours, live streaming of ceremonies for remote guests, and social media for sharing and planning, is becoming increasingly popular.

Trends, Opportunities, and Challenges in China Destination Wedding Space

The table below provides the latest trends observed in the China destination wedding space, growth obstacles, and upcoming opportunities. Business strategies for pushing destination wedding demand in China would enable stakeholders to invest in the right area and gain profit.

Attributes Key Factors
Latest Trends
  • Desire for Personalized Experiences: More and more couples are looking for personalized and distinctive wedding experiences. This involves picking out unusual locations, such as boutique hotels, historic places, or even undeveloped areas.
  • Western Wedding Traditions: A lot of couples in China are enhancing their ceremonies by adding aspects of Western wedding customs. This covers customs such as exchanging vows, having bridesmaids and groomsmen, and dressing in white for the wedding.
  • High-quality Photography and Videography: Couples in China are starting to recognize the importance of professional photography and videography services. To commemorate their momentous day, they want movies and photos of the superior caliber.
Upcoming Opportunities
  • Emerging Destinations: There are other charming, lesser-known sites in China that have a lot of promise for destination weddings, even though well-known locations such as Hainan Island and Sanya remain appealing. These locations could provide couples and their guests with an unforgettable experience.
  • Expansion of the Luxury Segment: In China, the demand for upscale, luxurious destination weddings is rising. This offers chances for upscale locations, opulent services, and excellent experiences to appeal to wealthy couples.
  • Technology Integration: Modern technological advancements, such as live-streaming capabilities and virtual reality site tours, can improve the destination wedding experience for the couple and their guests who are unable to attend in person.
  • Legal and Visa Issues: It can be difficult and time-consuming to get the required visas and to comply with all legal procedures for a wedding in a foreign nation. This can deter modern couples from choosing to get married somewhere else.
  • Language and Cultural Barriers: It can be difficult for a couple and their guests to comprehend local traditions and communicate with merchants in a foreign place, particularly if they do not speak the same language.
  • Financial Considerations: Compared to regular weddings, destination weddings can be more expensive, particularly when travel, lodging, and other related expenses for the couple and their guests are taken into account.
Ronak Shah
Ronak Shah

Principal Consultant

Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

Comparative View of Adjacent China Destination Wedding Businesses

The peer or tangential businesses in the travel and tourism sector are expected to have an impact on the destination wedding business in China. This covers both the global and Europe destination wedding spaces. These insights will be useful for creating distinctive differentiated strategies to pursue growth and opportunity.

Factor Pushing Destination Wedding Demand in China:

CAGR (2023 to 2033) 14.1%
Value (2023) US$ 3,499.0 million
Growth Factor Improved infrastructure, international flight connections, and visa facilitation fueling the growth of the business
Key Trend Government to remain supportive in terms of policy and infrastructure development

Key Trends in Global Destination Wedding Landscape:

CAGR (2023 to 2033) 13.1%
Value (2023) US$ 30,259.6 million
Growth Factor Growing middle-class population and celebrity endorsements
Key Trend The rising popularity of ecotourism and agritourist are the key trends.

Opportunities in Europe Destination Wedding Space:

CAGR (2023 to 2033) 19%
Value (2023) US$ 9.9 million
Growth Factor Increasing cultural significance of wedding
Key Trend Rising adoption of eco-friendly wedding, easy accessibility on portals, and increasing awareness of destination weddings

Key Dynamics in the China Destination Wedding Business

  • Influence of Celebrity Weddings Augmenting Growth

Celebrity weddings have been instrumental in driving the growth of China's destination wedding business. Their choice of exotic locations serves as an inspiration for their followers. This influence is particularly notable among millennials in China, known for their independent and adventurous spirit, setting them apart from earlier generations.

The prominence of celebrity weddings has also significantly elevated the status of destination weddings in China. A notable example is the 2016 wedding of Taiwan-based pop star Jay Chou and China’s renowned actress Hannah Quinlivan at Selby Abbey in Yorkshire, England.

Their wedding received extensive coverage in the media across China. This high-profile event was perceived as a symbol of prestige and elegance, consequently fueling the expansion of China’s destination wedding business.

  • Exposure to Destination Weddings through Social Media Fueling Growth

The growth of China's destination wedding business has been significantly spurred by social media. By showcasing its offerings and igniting interest in the concept of a destination wedding, it acts as a powerful platform for wedding planners and locations to interact with potential couples. Social media is becoming a popular wedding preparation tool among modern couples in China.

Social media is being used more frequently by couples to organize their weddings. According to a poll conducted by the China Wedding Industry Association in 2023, around 83% of couples in the country look for wedding inspiration, locations, and suppliers on social media. Social media has positively impacted the China destination wedding business, which is anticipated to develop over the forecast years.

  • Supportive Government Policies and Infrastructural Development Driving Demand

The government of China introduced a series of financial incentives for businesses venturing into the destination wedding space. They aim to spur new investments and foster the growth of additional wedding venues and related services. In conjunction, they streamlined the visa processes for international visitors coming to China for destination weddings, augmenting the planning process for couples worldwide.

Substantial investments were allocated to improve infrastructure, facilitating easier access for couples and their guests to these wedding locations. This involved enhancements in transportation hubs, including airports, roads, and railways.

The government also focused on augmenting the tourism infrastructure, including the construction of new hotels, resorts, and diverse wedding venues. This strategy is expected to help broaden the array of choices available for couples planning their destination weddings.

Get the data you need at a Fraction of the cost

Personalize your report by choosing insights you need
and save 40%!

Category-wise Insights

The table below highlights the demand for destination wedding services in China by service type and season. Under service type, the wedding planning segment will likely remain dominant in the assessment period with a CAGR of 6.1%. The high season segment, while smaller, is set to showcase a significant CAGR of 7.3% through 2033 in the field of destination weddings in China.

Segment Value-based CAGR
Wedding Planning (Service Type) 6.1%
High Season (Season) 7.3%
Luxurious Wedding (Target Segment) 7.9%

Luxurious Wedding More Likely to be Picked by Millennials

The luxurious wedding segment is anticipated to rise at a CAGR of 7.9% during the projection period. Couples in China are likely to choose expensive, spectacular weddings as these are perceived as a symbol of social status and wealth.

It mainly holds significance in China’s culture, where the concept of ‘face’ holds importance. As deposable income in China increases, there is a growing inclination toward spending on high-end experiences and services, including luxury destination weddings.

Weddings are considered the most important ceremonies in China, involving huge celebrations. Opting for a luxurious destination wedding allows couples to combine traditional customs with a modern, opulent experience, creating unforgettable memories for themselves.

Wedding Planning to be the Immensely Popular Service Type

In China’s destination wedding business, the wedding planning segment is anticipated to expand prominently with a CAGR of 6.1% during the estimated time frame. Couples often choose a wedding planner who can help them manage the entire wedding ceremony in a hassle-free way, which would drive demand.

Couples often look for a wedding planner who can help them provide full service, including venue selection, accommodation, and transportation, among others. They also want to relax and enjoy their big day without having to worry about any wedding service. Weeding planners can help couples make their wedding memorable by providing unique and personalized services according to their needs.

Destination Weddings in China to Take Place in the High Season

Couples often plan their weddings when the weather is mild and pleasant in most parts of the country. As a result, the high-season segment is expected to lead the China destination wedding business in the forecast period. The segment will likely expand at a CAGR of 7.3% from 2023 to 2033.

The high season is often seen to be the ideal time to travel to China, as the weather is generally mild and sunny. This makes it easier for couples and their guests to travel. Couples often choose to get married during the long holidays that fall during this time of year, making the high season popular among them for destination weddings in China.

Competitive Landscape

The China destination wedding business has a fragmented landscape, with a sizable number of providers competing on the basis of diverse services and packages. They are working with well-known wedding planners. Leading companies are also collaborating and forming partnerships in an effort to draw in more clients and give customers access to a wide variety of options and expertise.

For instance

  • In 2023, Sun Siyam Wedding Company launched a new wedding package for couples looking for a sustainable and eco-friendly wedding.
  • In October 2023, the Publicity Department of the CPC Qingdao Shinan District Committee released a report. It states that Qingdao, a port city in Northern China, is considered a top choice for wedding photoshoots.
  • With a focus on the hotel business, Wanda Hotels & Resorts was established in 1996 and aspires to be regarded as the most valuable asset management organization globally. Five brands are currently managed by Wanda Hotels & Resorts: select service brand Wanda Jin, premium midscale brand Wanda Moments, ultra-luxury brand Wanda Reign, luxury brand Wanda Vista, and brand high-end Wanda Realm.

Scope of the Report

Attribute Details
Estimated China Destination Wedding Business Revenue (2023) US$ 3,499.0 million
Projected China Destination Wedding Business Revenue (2033) US$ 13,074.6 million
Value-based CAGR (2023 to 2033) 14.1%
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Sales Analysis US$ million/billion for Value
Key Countries Covered


Key Segments Covered
  • Wedding Type
  • Service Type
  • Target Segment
  • Season
  • Organization of Stay
  • Guest Capacity
Key Companies Profiled
  • Lovebird Weddings
  • Say I Do Weddings
  • My Wedding Planner China
  • 77 Destinations
  • The Knotty Ones
  • Wanda Hotels & Resorts
  • InterContinental Hotels Group
  • Hilton Hotels & Resorts
  • Marriott International
  • Hyatt Hotels Corporation
  • MyWed
  • OneWed
  • WeddingWire China
  • Wedding Asia
  • Others (as requested)
Report Coverage Forecast, Company Share Analysis, Competition Intelligence, Dynamics and Challenges, and Strategic Growth Initiatives

China Destination Wedding Business Segmentation by Category

By Wedding Type:

  • Beach Wedding
  • Mountain Wedding
  • Vineyard Wedding
  • Castle Wedding
  • City Wedding
  • Island Wedding
  • Cultural Wedding

By Service Type:

  • Wedding Planning
  • Venue Selection
  • Catering
  • Photography
  • Decor
  • Entertainment
  • Transportation

By Target Segment:

  • Small Wedding
  • Luxurious Wedding
  • Themed Wedding

By Season:

  • High Season
  • Mid-Season
  • Low Season
  • Mid-peak Season

By Organization of Stay:

  • Package
  • Non Package

By Guest Capacity:

  • Above 100
  • Below 100

Frequently Asked Questions

The business is anticipated to reach a valuation of US$ 3,499.0 million in 2023.

The luxurious wedding segment is projected to hold the dominant share.

The business is predicted to reach US$ 13,074.6 million by 2033.

The China destination wedding business grew at a 2.5% CAGR by 2022.

The top 3 players operating are Lovebird Weddings, Say I Do Weddings and 77 Destinations.

Table of Content

1. Executive Summary

    1.1.Business Outlook

        1.1.1. Who Is Travelling?

        1.1.2. Travel Gross Bookings

        1.1.3. Travel Gross Revenue

        1.1.4. How Much Do They Spend?

    1.2. Evolution Analysis

    1.3. Future Market Insights (FMI) Analysis and Recommendations

2. Growth Parameters

    2.1. Emphasis On Personalized Experiences

    2.2. Convenience and Accessibility Authentic Local Fusion Food Experiences

    2.3. Social Media Influence

    2.4. Better Group Travel Incentives

3. Supply to Demand: Today Travel Distribution Network 

    3.1. Direct v/s Indirect Distribution

    3.2. Travel Gross Revenues, by Channel, 2022

        3.2.1. Supplier Direct

        3.2.2. TMC

        3.2.3. Tour Operator

        3.2.4. OTA

4. Type

    4.1. Total Supplier Business, Share by Segment (%), 2022

        4.1.1. Beach

        4.1.2. Mountain

        4.1.3. Vineyard

        4.1.4. Castle

        4.1.5. City

        4.1.6. Island

        4.1.7. Cultural

5. Service Type

    5.1. Planning

    5.2. Venue Selection

    5.3. Catering

    5.4. Photography

    5.5. Decor

    5.6. Entertainment

    5.7. Transportation

6. Target Segment 2022

    6.1. By Target Segment

        6.1.1. Small

        6.1.2. Luxurious

        6.1.3. Themed

    6.2. By Season

        6.2.1. High Season

        6.2.2. Mid-Season

        6.2.3. Low Season

        6.2.4. Mid-peak Season

    6.3. By Organization of Stay

        6.3.1. Package

        6.3.2. Non Package

    6.4. By Guest Capacity

        6.4.1. Above 100

        6.4.2. Below 100

7. Gross Revenue

    7.1. Gross Revenue (US$ million) and Forecast (2023 to 2033)

    7.2. Target Sales and Forecast (2023 to 2033)

    7.3. Total Spending Y-o-Y Growth Projections (2023 to 2033)

    7.4. Number of Tourists Y-o-Y Growth Projections

8. Challenges and Looking Forward

    8.1. Success Stories: Case Studies

    8.2. Future Market Insights (FMI) Recommendations

9. Stakeholders Landscape-Key Direct Suppliers 

    9.1. Planning

        9.1.1. Top Players

        9.1.2. Concentration

        9.1.3. Share

    9.2. Venue Selection

        9.2.1. Top Players

        9.2.2. Concentration

        9.2.3. Share

    9.3. Catering

        9.3.1. Top Players

        9.3.2. Concentration

        9.3.3. Share

    9.4. Photography

        9.4.1. Top Players

        9.4.2. Concentration

        9.4.3. Share

    9.5. Decor

        9.5.1. Top Players

        9.5.2. Concentration

        9.5.3. Share

    9.6. Entertainment

        9.6.1. Top Players

        9.6.2. Concentration

        9.6.3. Share

    9.7. Transportation

        9.7.1. Top Players

        9.7.2. Concentration

        9.7.3. Share

10. Social Media Sentimental Analysis

    10.1. Travel Influencers: A new Phenomenon in the world of Tourism

    10.2. Social Media Platforms Preferred

    10.3. Trending #Hashtags

    10.4. Social Media Platform Mentions (% of Total Mentions)

    10.5. Trending Subject Titles

11. Assumptions and Acronyms Used

12. Research Methodology

Don't pay for what you don't need

Customize your report by selecting specific countries or regions and save 30%!

List of Tables

Table 01: Capital Investment in Destination by Country (US$ million)

Table 02: Total Tourist Arrivals (million), 2022

Table 03: Total Spending (US$ million) and Forecast (2018 to 2033)

Table 04: Number of Tourists (million) and Forecast (2018 to 2033)

Table 05: Spending per Traveler (US$ million) and Forecast (2018 to 2033)
Ronak Shah
Ronak Shah

Principal Consultant

Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

List of Charts

Figure 01: Total Spending (US$ million) and Forecast (2023 to 2033)

Figure 02: Total Spending Y-o-Y Growth Projections (2018 to 2033)

Figure 03: Number of Tourists (million) and Forecast (2023 to 2033)

Figure 04: Number of Tourists Y-o-Y Growth Projections (2018 to 2033)

Figure 05: Spending per Traveler (US$ million) and Forecast (2023 to 2033)

Figure 06: Spending per Traveler Y-o-Y Growth Projections (2018 to 2033)

Figure 07: Current Sales Analysis (% of demand), By Type, 2022

Figure 08: Current Sales Analysis (% of demand), By Service Type, 2022

Figure 09: Current Sales Analysis (% of demand), By Target Sales, 2022

Figure 10: Current Sales Analysis (% of demand), By Season, 2022

Figure 11: Current Sales Analysis (% of demand), By Organization of Stay, 2022

Figure 12: Current Sales Analysis (% of demand), By Guest Capacity, 2022


Travel and Tourism

Caribbean Destination Wedding Market

Published : July 2023

Travel and Tourism

Destination Weddings Market

Published : July 2023

Travel and Tourism

Social Media and Destination Market

Published : July 2023

Travel and Tourism

Europe Destination Wedding Market

Published : July 2023

Explore Travel and Tourism Insights

View Reports