China Outbound Meetings, Incentives, Conferences, Exhibitions (MICE) Tourism to Europe Market Outlook (2025 to 2035)

The China Outbound Meetings, Incentives, Conferences, Exhibitions (MICE) Tourism to Europe Market is estimated to be valued at USD 115.5 billion in 2025 and is projected to reach USD 206.9 billion by 2035, registering a compound annual growth rate (CAGR) of 6.0% over the forecast period.

Quick Stats for China Outbound Meetings, Incentives, Conferences, Exhibitions (MICE) Tourism to Europe Market

  • China Outbound Meetings, Incentives, Conferences, Exhibitions (MICE) Tourism to Europe Market Industry Value (2025): USD 115.5 billion
  • China Outbound Meetings, Incentives, Conferences, Exhibitions (MICE) Tourism to Europe Market Forecast Value (2035): USD 206.9 billion
  • China Outbound Meetings, Incentives, Conferences, Exhibitions (MICE) Tourism to Europe Market Forecast CAGR: 6.0%
  • Leading Segment in China Outbound Meetings, Incentives, Conferences, Exhibitions (MICE) Tourism to Europe Market in 2025: Business Field (37.0%)
  • Key Growth Region in China Outbound Meetings, Incentives, Conferences, Exhibitions (MICE) Tourism to Europe Market: North America, Asia-Pacific, Europe
  • Top Key Players in China Outbound Meetings, Incentives, Conferences, Exhibitions (MICE) Tourism to Europe Market: CTM, Egencia UK, Fello and Others

China Outbound Meetings, Incentives, Conferences, Exhibitions (mice) Tourism To Europe Market Market Value Analysis

Metric Value
China Outbound Meetings, Incentives, Conferences, Exhibitions (MICE) Tourism to Europe Market Estimated Value in (2025 E) USD 115.5 billion
China Outbound Meetings, Incentives, Conferences, Exhibitions (MICE) Tourism to Europe Market Forecast Value in (2035 F) USD 206.9 billion
Forecast CAGR (2025 to 2035) 6.0%

Rationale for Segmental Growth in the China Outbound Meetings, Incentives, Conferences, Exhibitions (MICE) Tourism to Europe Market

The China outbound MICE tourism market to Europe is witnessing steady growth, fueled by expanding trade partnerships, corporate globalization strategies, and the repositioning of Europe as a high-value destination for knowledge exchange and professional networking. Chinese enterprises are increasingly integrating international MICE events into their brand strategy and business development agendas, especially in major European cities offering cultural prestige, modern infrastructure, and access to sector-specific thought leadership.

Government support through relaxed visa norms and bilateral tourism promotion agreements has further facilitated group travel coordination. Moreover, the adoption of virtual hybrid platforms is complementing physical participation, rather than replacing it, enhancing engagement and attendance rates.

As more Chinese organizations pursue overseas business expansion and recognition, outbound MICE tourism to Europe is expected to deepen, particularly within the business field, meetings, and digitally enabled booking formats.

Segmental Analysis

The market is segmented by Application Type, Event Channel, Booking Channel, Tourist Type, Tour Type, and Consumer Orientation and region. By Application Type, the market is divided into Business Field, Academic Field, Political Field, and Exhibitions, Others. In terms of Event Channel, the market is classified into Meetings, Incentives, Conferences, and Exhibitions. Based on Booking Channel, the market is segmented into Online Booking, Phone Booking, and In-Person Booking. By Tourist Type, the market is divided into International and Domestic. By Tour Type, the market is segmented into Tour Group, Independent Traveller, and Package Traveller. By Consumer Orientation, the market is segmented into Men and Women. Regionally, the market is classified into North America, Latin America, Western Europe, Eastern Europe, Balkan & Baltic Countries, Russia & Belarus, Central Asia, East Asia, South Asia & Pacific, and the Middle East & Africa.

Insights into the Business Field Application Type Segment

China Outbound Meetings, Incentives, Conferences, Exhibitions (mice) Tourism To Europe Market Analysis By Application Type

Business field applications are projected to generate 37.0% of the market revenue in 2025, making them the dominant application type within China’s outbound MICE tourism to Europe. This leadership is being shaped by the growing volume of international collaborations, cross-border investments, and strategic alliances involving Chinese firms.

MICE travel in the business domain is being prioritized for strengthening global presence, hosting investor meets, and conducting product launches at international trade expos. European cities, with their reputation for hosting sectoral forums and exhibitions, continue to attract Chinese corporates seeking industry recognition.

Demand has been amplified by the presence of bilingual venues, turnkey MICE services, and regulatory facilitation for foreign business gatherings. With China’s private sector undergoing rapid innovation and market expansion, outbound business travel for MICE events has remained a strategic imperative.

Insights into the Meetings Event Channel Segment

China Outbound Meetings, Incentives, Conferences, Exhibitions (mice) Tourism To Europe Market Analysis By Event Channel

Meetings are forecast to account for 34.0% of the market revenue in 2025, making them the leading event channel. This segment has remained dominant due to the critical importance of face-to-face interaction in relationship-driven business cultures.

For Chinese companies and government delegations, meetings continue to be a preferred method to solidify partnerships, negotiate deals, and align with international stakeholders. European destinations offer premium meeting venues equipped with advanced AV setups, multilingual support, and diplomatic neutrality—making them attractive for both public and private sector collaborations.

Frequent scheduling of annual summits, bilateral committees, and regional cooperation forums in Europe is also contributing to sustained outbound demand. The cultural value placed on formal engagement and protocol adherence further reinforces meetings as the central pillar of outbound MICE tourism.

Insights into the Online Booking Channel Segment

China Outbound Meetings, Incentives, Conferences, Exhibitions (mice) Tourism To Europe Market Analysis By Booking Channel

Online booking is expected to capture 41.0% of the revenue share in 2025, emerging as the primary booking channel. This growth has been supported by the rapid digitization of China's travel ecosystem, the ubiquity of mobile-first platforms, and the demand for real-time itinerary customization.

Online channels provide enterprise users and travel administrators with transparent pricing, centralized documentation, and integration with corporate expense management systems. The rise of B2B travel portals and APIs connecting directly to European event operators has further streamlined the booking process.

Trust in online payment platforms and digital authentication tools has enabled large-volume group travel arrangements with minimal friction. With post-pandemic emphasis on travel safety, flexibility, and instant communication, the shift to online booking in outbound MICE travel has become both strategic and structural.

2017 to 2021 China Outbound Meetings, Incentives, Conferences, Exhibitions (MICE) Tourism to Europe Market Outlook Compared to 2025 to 2035 Forecast

Outbound thinking Mice tourism has risen as a result of economic changes and globalization. People have congregated in meetings from the beginning of time. MICE (meetings, incentives, conventions, and exhibits) tourism's target demographic is the vast number of people who travel nowadays for specific professional goals. B2B and B2C events, which still serve as the initiatives' main funding sources, are responsible for the majority of them. But today's government agencies, non-governmental organizations, and improvement organizations all play a big part in enabling such gatherings. The growing business sector on the international market and the developing economies are two major factors driving the growth of the outbound MICE industry.

Meetings, incentives, conventions, and exhibitions (MICE) are regarded to be the tourist industry that is growing the fastest. MICE strengthens local economies, generates foreign exchange, fosters trade, and investment, and advertises destinations.

The corporate community is following trends with hybrid events

Hybrid occurrences have traditionally drawn a lot of curiosity, and the pandemic has further increased that interest. More hybrid events than ever before have taken place in recent months, and this trend is increasing as more individuals use this format. Combining conventional face-to-face events with digital technologies is always a good option when a wider reach is needed and new target groups need to be recruited or included. For formats like conferences and congresses, there is space for expansion in this sector because it might result in the inclusion of customer groups that weren't previously convertible.

Globalization will accelerate and fuel the MICE Market

The fast economic expansion brought on by globalization is having an impact on the MICE sector globally. For instance, businesses like Adidas, Wal-Mart stores, and Toyota Motor Corporation have swiftly expanded their operations abroad in order to boost economic potential. It is believed that rapid globalization is what is driving the demand for MICE events. For instance, organizations from all over the world are prepared to spend more money to go to new places and hold events that offer uncommon chances and raise the value of travel. The liberalization of market entrance strategies in countries like Saudi Arabia, China, and India encourages companies to grow their operations in order to boost their market presence. As a result, these businesses actively compete

Country-wise Insight

China Outbound Meetings, Incentives, Conferences, Exhibitions (mice) Tourism To Europe Market Cagr Analysis By Country

Chinese Tourism to Europe

Traditionally-held perceptions of Europe, the USA and Australia in China are that Europe is rich in cultural heritage, tradition and luxury, The USA represents wealth, modernity and popular culture, and Australia offers a natural environment and a relaxed lifestyle, The top two choices for travellers who have never travelled abroad are Europe and the USA, while all three locations may provide a variety of attractions and activities to satisfy the needs of more seasoned travellers searching for destinations and activities outside of the typical tourist routes, There are comprehensive Chinese language programmes at all three locations. both in China's marketing strategies and the execution of tourism products and services offered there. The Chinese view the USA favourably because it is more sensitive to their needs and the needs of travellers.

Chinese leisure Market is boosting the Tourism Market in Europe

The first-time traveller segment of the Chinese leisure market is made up of those who are drawn by the following factors: doing a lot of things quickly, shopping for international brands, getting good value for their money, finding familiar foods and mingling with Chinese communities, the prestige of seeing famous landmarks and getting their picture taken in front of them, and a safe environment.

The more seasoned traveller is still drawn to many of these features, but they are also looking to travel as a way to express their growing individualism and self-confidence also look for an emotional connection with the destination through authenticity, clear skies and clean air, access to the arts and culture, etc.

Chinese population ageing will increase international travel

The levelling of birth rates, extensive urbanisation, and the rapidly ageing population are key demographic factors that have an impact on travel and tourism 38.

The age bracket of 60 to 64 will make up the majority of the Chinese population by 2035. International travel will increase as the population ages and more retirees have the means to travel. Increased leisure time, outside of the designated Golden Weeks, will also promote travel.

Category-wise Insights

Which is the most preferred Event Type in the China Outbound Meetings, Incentives, Conferences, Exhibitions (MICE) Tourism to Europe Market?

Meetings are the most preferred Application type in China Outbound Meetings, Incentives, Conferences, Exhibitions (MICE) Tourism to Europe Market

In spite of the fact that technology may be bringing us closer together every day, face-to-face interaction is still the most effective way to communicate. If you've traveled thousands of miles to attend or host a conference in China, you shouldn't have to worry about the setup's logistics or minor issues. The China Guide's rigorous planning and efficient communication will help you to relax. Board meetings, meetings with management, shareholder meetings, training sessions, gatherings with clients, partners, or suppliers, product launches, and strategic planning are some examples of the meetings that the China Guide can cover.

Which Booking Channel is Preferred by the Consumers in the China Outbound Meetings, Incentives, Conferences, Exhibitions (MICE) Tourism to Europe Market?

Online booking channels lead the booking channel segmentation

The results show that when it comes to booking channels, the online travel sector holds a sizable market share. Internet use has increased dramatically worldwide during the last few years. Customers may easily learn more about a number of industries. The service provider thinks there is a lot of potential for marketing and promotion on the internet because booking is so simple and convenient for the customer.

What Tour Type is Famous Amongst Tourists in the China Outbound Meetings, Incentives, Conferences, Exhibitions (MICE) Tourism to Europe Market?

Packaged Traveler is the most prominent category

The majority of packaged visitors are those who book vacations that include particular locations. They are less likely to plan private tours, customize excursions, or buy specific travel packages. These clients can save money, time, and effort by buying goods in bulk and using packages designed by travel agencies, and they also find the tour package enticing. They currently account for the great majority of the hotel tour sector.

Competitive Landscape

China Outbound Meetings, Incentives, Conferences, Exhibitions (mice) Tourism To Europe Market Analysis By Company

MICE, in the context of travel, stands for meetings, incentives, conferences, and exhibits. The sector, which denotes a specialized area of group tourism devoted to planning, arranging, and conducting conferences, seminars, and other events, is the largest source of revenue for the travel industry. CTM, Egencia United Kingdom, Fello, and others are important players. Due to CTM's massive global purchasing power, hotels, airlines, and car rental providers receive significant discounts.

For Instance:

  • The first dates back to the early 1990s when the Chinese Government created its Approved Destination Status (ADS), a bilateral tourism agreement with 148 nations that have been in place since then. This was done to ensure that Chinese tourists would receive trustworthy and safe tourism services.
  • Initiatives from the Chinese government increased trade liberalization, and an expansion of air routes have all contributed to significant growth in the following areas: 1. International operations in China (many of which spark Chinese interest in visiting, such as Swiss companies); 2. Chinese enterprises abroad; and 3. Chinese travel and tourism abroad.

Scope of Report

Attribute Details
Forecast Period 2025 to 2035
Historical Data Available for 2020 to 2024
Market Analysis USD Billion for Value
Key Regions Covered Europe; China
Key Countries Covered Europe, China
Key Segments Covered Application Type, Event Type, Booking Channel, Tourist Type, Tour Type, Consumer Orientation, Age Group, and Region
Key Companies Profiled CTM; Egencia United Kingdom; Fello and others
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

The China Outbound Meetings, Incentives, Conferences, Exhibitions (MICE) Tourism to Europe Market by Category

By Application Type:

  • Business Field
  • Academic field
  • Political Field
  • Exhibitions, others

By Event Channel:

  • Meetings
  • Incentives
  • Conferences
  • Exhibitions

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In Person Booking

By Tourist Type:

  • Domestic
  • International

By Tour Type:

  • Independent Traveller
  • Package Traveller
  • Tour Group

By Consumer Orientation:

  • Men
  • Women

By Age Group:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 66-75 Years

Table of Content

  1. Executive Summary
    • Global Market Outlook
    • Demand-side Trends
    • Supply-side Trends
    • Technology Roadmap Analysis
    • Analysis and Recommendations
  2. Market Overview
    • Market Coverage / Taxonomy
    • Market Definition / Scope / Limitations
  3. Market Background
    • Market Dynamics
      • Drivers
      • Restraints
      • Opportunity
      • Trends
    • Scenario Forecast
      • Demand in Optimistic Scenario
      • Demand in Likely Scenario
      • Demand in Conservative Scenario
    • Opportunity Map Analysis
    • Product Life Cycle Analysis
    • Supply Chain Analysis
    • Investment Feasibility Matrix
    • Value Chain Analysis
    • PESTLE and Porter’s Analysis
    • Regulatory Landscape
    • Regional Parent Market Outlook
    • Production and Consumption Statistics
    • Import and Export Statistics
  4. Global Market Analysis 2020 to 2024 and Forecast, 2025 to 2035
    • Historical Market Size Value (USD Million) Analysis, 2020 to 2024
    • Current and Future Market Size Value (USD Million) Projections, 2025 to 2035
      • Y-o-Y Growth Trend Analysis
      • Absolute $ Opportunity Analysis
  5. Global Market Pricing Analysis 2020 to 2024 and Forecast 2025 to 2035
  6. Global Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Application Type
    • Introduction / Key Findings
    • Historical Market Size Value (USD Million) Analysis By Application Type , 2020 to 2024
    • Current and Future Market Size Value (USD Million) Analysis and Forecast By Application Type , 2025 to 2035
      • Business Field
      • Academic Field
      • Political Field
      • Exhibitions, Others
    • Y-o-Y Growth Trend Analysis By Application Type , 2020 to 2024
    • Absolute $ Opportunity Analysis By Application Type , 2025 to 2035
  7. Global Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Event Channel
    • Introduction / Key Findings
    • Historical Market Size Value (USD Million) Analysis By Event Channel, 2020 to 2024
    • Current and Future Market Size Value (USD Million) Analysis and Forecast By Event Channel, 2025 to 2035
      • Meetings
      • Incentives
      • Conferences
      • Exhibitions
    • Y-o-Y Growth Trend Analysis By Event Channel, 2020 to 2024
    • Absolute $ Opportunity Analysis By Event Channel, 2025 to 2035
  8. Global Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Booking Channel
    • Introduction / Key Findings
    • Historical Market Size Value (USD Million) Analysis By Booking Channel, 2020 to 2024
    • Current and Future Market Size Value (USD Million) Analysis and Forecast By Booking Channel, 2025 to 2035
      • Online Booking
      • Phone Booking
      • In-Person Booking
    • Y-o-Y Growth Trend Analysis By Booking Channel, 2020 to 2024
    • Absolute $ Opportunity Analysis By Booking Channel, 2025 to 2035
  9. Global Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Tourist Type
    • Introduction / Key Findings
    • Historical Market Size Value (USD Million) Analysis By Tourist Type, 2020 to 2024
    • Current and Future Market Size Value (USD Million) Analysis and Forecast By Tourist Type, 2025 to 2035
      • International
      • Domestic
    • Y-o-Y Growth Trend Analysis By Tourist Type, 2020 to 2024
    • Absolute $ Opportunity Analysis By Tourist Type, 2025 to 2035
  10. Global Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Tour Type
    • Introduction / Key Findings
    • Historical Market Size Value (USD Million) Analysis By Tour Type, 2020 to 2024
    • Current and Future Market Size Value (USD Million) Analysis and Forecast By Tour Type, 2025 to 2035
      • Tour Group
      • Independent Traveller
      • Package Traveller
    • Y-o-Y Growth Trend Analysis By Tour Type, 2020 to 2024
    • Absolute $ Opportunity Analysis By Tour Type, 2025 to 2035
  11. Global Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Consumer Orientation
    • Introduction / Key Findings
    • Historical Market Size Value (USD Million) Analysis By Consumer Orientation, 2020 to 2024
    • Current and Future Market Size Value (USD Million) Analysis and Forecast By Consumer Orientation, 2025 to 2035
      • Men
      • Women
    • Y-o-Y Growth Trend Analysis By Consumer Orientation, 2020 to 2024
    • Absolute $ Opportunity Analysis By Consumer Orientation, 2025 to 2035
  12. Global Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Region
    • Introduction
    • Historical Market Size Value (USD Million) Analysis By Region, 2020 to 2024
    • Current Market Size Value (USD Million) Analysis and Forecast By Region, 2025 to 2035
      • North America
      • Latin America
      • Western Europe
      • Eastern Europe
      • East Asia
      • South Asia and Pacific
      • Middle East & Africa
    • Market Attractiveness Analysis By Region
  13. North America Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Country
    • Historical Market Size Value (USD Million) Trend Analysis By Market Taxonomy, 2020 to 2024
    • Market Size Value (USD Million) Forecast By Market Taxonomy, 2025 to 2035
      • By Country
        • USA
        • Canada
        • Mexico
      • By Application Type
      • By Event Channel
      • By Booking Channel
      • By Tourist Type
      • By Tour Type
      • By Consumer Orientation
    • Market Attractiveness Analysis
      • By Country
      • By Application Type
      • By Event Channel
      • By Booking Channel
      • By Tourist Type
      • By Tour Type
      • By Consumer Orientation
    • Key Takeaways
  14. Latin America Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Country
    • Historical Market Size Value (USD Million) Trend Analysis By Market Taxonomy, 2020 to 2024
    • Market Size Value (USD Million) Forecast By Market Taxonomy, 2025 to 2035
      • By Country
        • Brazil
        • Chile
        • Rest of Latin America
      • By Application Type
      • By Event Channel
      • By Booking Channel
      • By Tourist Type
      • By Tour Type
      • By Consumer Orientation
    • Market Attractiveness Analysis
      • By Country
      • By Application Type
      • By Event Channel
      • By Booking Channel
      • By Tourist Type
      • By Tour Type
      • By Consumer Orientation
    • Key Takeaways
  15. Western Europe Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Country
    • Historical Market Size Value (USD Million) Trend Analysis By Market Taxonomy, 2020 to 2024
    • Market Size Value (USD Million) Forecast By Market Taxonomy, 2025 to 2035
      • By Country
        • Germany
        • UK
        • Italy
        • Spain
        • France
        • Nordic
        • BENELUX
        • Rest of Western Europe
      • By Application Type
      • By Event Channel
      • By Booking Channel
      • By Tourist Type
      • By Tour Type
      • By Consumer Orientation
    • Market Attractiveness Analysis
      • By Country
      • By Application Type
      • By Event Channel
      • By Booking Channel
      • By Tourist Type
      • By Tour Type
      • By Consumer Orientation
    • Key Takeaways
  16. Eastern Europe Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Country
    • Historical Market Size Value (USD Million) Trend Analysis By Market Taxonomy, 2020 to 2024
    • Market Size Value (USD Million) Forecast By Market Taxonomy, 2025 to 2035
      • By Country
        • Russia
        • Poland
        • Hungary
        • Balkan & Baltic
        • Rest of Eastern Europe
      • By Application Type
      • By Event Channel
      • By Booking Channel
      • By Tourist Type
      • By Tour Type
      • By Consumer Orientation
    • Market Attractiveness Analysis
      • By Country
      • By Application Type
      • By Event Channel
      • By Booking Channel
      • By Tourist Type
      • By Tour Type
      • By Consumer Orientation
    • Key Takeaways
  17. East Asia Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Country
    • Historical Market Size Value (USD Million) Trend Analysis By Market Taxonomy, 2020 to 2024
    • Market Size Value (USD Million) Forecast By Market Taxonomy, 2025 to 2035
      • By Country
        • China
        • Japan
        • South Korea
      • By Application Type
      • By Event Channel
      • By Booking Channel
      • By Tourist Type
      • By Tour Type
      • By Consumer Orientation
    • Market Attractiveness Analysis
      • By Country
      • By Application Type
      • By Event Channel
      • By Booking Channel
      • By Tourist Type
      • By Tour Type
      • By Consumer Orientation
    • Key Takeaways
  18. South Asia and Pacific Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Country
    • Historical Market Size Value (USD Million) Trend Analysis By Market Taxonomy, 2020 to 2024
    • Market Size Value (USD Million) Forecast By Market Taxonomy, 2025 to 2035
      • By Country
        • India
        • ASEAN
        • Australia & New Zealand
        • Rest of South Asia and Pacific
      • By Application Type
      • By Event Channel
      • By Booking Channel
      • By Tourist Type
      • By Tour Type
      • By Consumer Orientation
    • Market Attractiveness Analysis
      • By Country
      • By Application Type
      • By Event Channel
      • By Booking Channel
      • By Tourist Type
      • By Tour Type
      • By Consumer Orientation
    • Key Takeaways
  19. Middle East & Africa Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Country
    • Historical Market Size Value (USD Million) Trend Analysis By Market Taxonomy, 2020 to 2024
    • Market Size Value (USD Million) Forecast By Market Taxonomy, 2025 to 2035
      • By Country
        • Kingdom of Saudi Arabia
        • Other GCC Countries
        • Turkiye
        • South Africa
        • Other African Union
        • Rest of Middle East & Africa
      • By Application Type
      • By Event Channel
      • By Booking Channel
      • By Tourist Type
      • By Tour Type
      • By Consumer Orientation
    • Market Attractiveness Analysis
      • By Country
      • By Application Type
      • By Event Channel
      • By Booking Channel
      • By Tourist Type
      • By Tour Type
      • By Consumer Orientation
    • Key Takeaways
  20. Key Countries Market Analysis
    • USA
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Application Type
        • By Event Channel
        • By Booking Channel
        • By Tourist Type
        • By Tour Type
        • By Consumer Orientation
    • Canada
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Application Type
        • By Event Channel
        • By Booking Channel
        • By Tourist Type
        • By Tour Type
        • By Consumer Orientation
    • Mexico
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Application Type
        • By Event Channel
        • By Booking Channel
        • By Tourist Type
        • By Tour Type
        • By Consumer Orientation
    • Brazil
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Application Type
        • By Event Channel
        • By Booking Channel
        • By Tourist Type
        • By Tour Type
        • By Consumer Orientation
    • Chile
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Application Type
        • By Event Channel
        • By Booking Channel
        • By Tourist Type
        • By Tour Type
        • By Consumer Orientation
    • Germany
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Application Type
        • By Event Channel
        • By Booking Channel
        • By Tourist Type
        • By Tour Type
        • By Consumer Orientation
    • UK
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Application Type
        • By Event Channel
        • By Booking Channel
        • By Tourist Type
        • By Tour Type
        • By Consumer Orientation
    • Italy
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Application Type
        • By Event Channel
        • By Booking Channel
        • By Tourist Type
        • By Tour Type
        • By Consumer Orientation
    • Spain
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Application Type
        • By Event Channel
        • By Booking Channel
        • By Tourist Type
        • By Tour Type
        • By Consumer Orientation
    • France
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Application Type
        • By Event Channel
        • By Booking Channel
        • By Tourist Type
        • By Tour Type
        • By Consumer Orientation
    • India
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Application Type
        • By Event Channel
        • By Booking Channel
        • By Tourist Type
        • By Tour Type
        • By Consumer Orientation
    • ASEAN
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Application Type
        • By Event Channel
        • By Booking Channel
        • By Tourist Type
        • By Tour Type
        • By Consumer Orientation
    • Australia & New Zealand
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Application Type
        • By Event Channel
        • By Booking Channel
        • By Tourist Type
        • By Tour Type
        • By Consumer Orientation
    • China
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Application Type
        • By Event Channel
        • By Booking Channel
        • By Tourist Type
        • By Tour Type
        • By Consumer Orientation
    • Japan
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Application Type
        • By Event Channel
        • By Booking Channel
        • By Tourist Type
        • By Tour Type
        • By Consumer Orientation
    • South Korea
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Application Type
        • By Event Channel
        • By Booking Channel
        • By Tourist Type
        • By Tour Type
        • By Consumer Orientation
    • Russia
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Application Type
        • By Event Channel
        • By Booking Channel
        • By Tourist Type
        • By Tour Type
        • By Consumer Orientation
    • Poland
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Application Type
        • By Event Channel
        • By Booking Channel
        • By Tourist Type
        • By Tour Type
        • By Consumer Orientation
    • Hungary
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Application Type
        • By Event Channel
        • By Booking Channel
        • By Tourist Type
        • By Tour Type
        • By Consumer Orientation
    • Kingdom of Saudi Arabia
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Application Type
        • By Event Channel
        • By Booking Channel
        • By Tourist Type
        • By Tour Type
        • By Consumer Orientation
    • Turkiye
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Application Type
        • By Event Channel
        • By Booking Channel
        • By Tourist Type
        • By Tour Type
        • By Consumer Orientation
    • South Africa
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Application Type
        • By Event Channel
        • By Booking Channel
        • By Tourist Type
        • By Tour Type
        • By Consumer Orientation
  21. Market Structure Analysis
    • Competition Dashboard
    • Competition Benchmarking
    • Market Share Analysis of Top Players
      • By Regional
      • By Application Type
      • By Event Channel
      • By Booking Channel
      • By Tourist Type
      • By Tour Type
      • By Consumer Orientation
  22. Competition Analysis
    • Competition Deep Dive
      • CTM
        • Overview
        • Product Portfolio
        • Profitability by Market Segments (Product/Age /Sales Channel/Region)
        • Sales Footprint
        • Strategy Overview
          • Marketing Strategy
          • Product Strategy
          • Channel Strategy
      • Egencia UK
      • Fello and Others
  23. Assumptions & Acronyms Used
  24. Research Methodology

List of Tables

  • Table 1: Global Market Value (USD Million) Forecast by Region, 2020-2035
  • Table 2: Global Market Value (USD Million) Forecast by Application Type , 2020-2035
  • Table 3: Global Market Value (USD Million) Forecast by Event Channel, 2020-2035
  • Table 4: Global Market Value (USD Million) Forecast by Booking Channel, 2020-2035
  • Table 5: Global Market Value (USD Million) Forecast by Tourist Type, 2020-2035
  • Table 6: Global Market Value (USD Million) Forecast by Tour Type, 2020-2035
  • Table 7: Global Market Value (USD Million) Forecast by Consumer Orientation, 2020-2035
  • Table 8: North America Market Value (USD Million) Forecast by Country, 2020-2035
  • Table 9: North America Market Value (USD Million) Forecast by Application Type , 2020-2035
  • Table 10: North America Market Value (USD Million) Forecast by Event Channel, 2020-2035
  • Table 11: North America Market Value (USD Million) Forecast by Booking Channel, 2020-2035
  • Table 12: North America Market Value (USD Million) Forecast by Tourist Type, 2020-2035
  • Table 13: North America Market Value (USD Million) Forecast by Tour Type, 2020-2035
  • Table 14: North America Market Value (USD Million) Forecast by Consumer Orientation, 2020-2035
  • Table 15: Latin America Market Value (USD Million) Forecast by Country, 2020-2035
  • Table 16: Latin America Market Value (USD Million) Forecast by Application Type , 2020-2035
  • Table 17: Latin America Market Value (USD Million) Forecast by Event Channel, 2020-2035
  • Table 18: Latin America Market Value (USD Million) Forecast by Booking Channel, 2020-2035
  • Table 19: Latin America Market Value (USD Million) Forecast by Tourist Type, 2020-2035
  • Table 20: Latin America Market Value (USD Million) Forecast by Tour Type, 2020-2035
  • Table 21: Latin America Market Value (USD Million) Forecast by Consumer Orientation, 2020-2035
  • Table 22: Western Europe Market Value (USD Million) Forecast by Country, 2020-2035
  • Table 23: Western Europe Market Value (USD Million) Forecast by Application Type , 2020-2035
  • Table 24: Western Europe Market Value (USD Million) Forecast by Event Channel, 2020-2035
  • Table 25: Western Europe Market Value (USD Million) Forecast by Booking Channel, 2020-2035
  • Table 26: Western Europe Market Value (USD Million) Forecast by Tourist Type, 2020-2035
  • Table 27: Western Europe Market Value (USD Million) Forecast by Tour Type, 2020-2035
  • Table 28: Western Europe Market Value (USD Million) Forecast by Consumer Orientation, 2020-2035
  • Table 29: Eastern Europe Market Value (USD Million) Forecast by Country, 2020-2035
  • Table 30: Eastern Europe Market Value (USD Million) Forecast by Application Type , 2020-2035
  • Table 31: Eastern Europe Market Value (USD Million) Forecast by Event Channel, 2020-2035
  • Table 32: Eastern Europe Market Value (USD Million) Forecast by Booking Channel, 2020-2035
  • Table 33: Eastern Europe Market Value (USD Million) Forecast by Tourist Type, 2020-2035
  • Table 34: Eastern Europe Market Value (USD Million) Forecast by Tour Type, 2020-2035
  • Table 35: Eastern Europe Market Value (USD Million) Forecast by Consumer Orientation, 2020-2035
  • Table 36: East Asia Market Value (USD Million) Forecast by Country, 2020-2035
  • Table 37: East Asia Market Value (USD Million) Forecast by Application Type , 2020-2035
  • Table 38: East Asia Market Value (USD Million) Forecast by Event Channel, 2020-2035
  • Table 39: East Asia Market Value (USD Million) Forecast by Booking Channel, 2020-2035
  • Table 40: East Asia Market Value (USD Million) Forecast by Tourist Type, 2020-2035
  • Table 41: East Asia Market Value (USD Million) Forecast by Tour Type, 2020-2035
  • Table 42: East Asia Market Value (USD Million) Forecast by Consumer Orientation, 2020-2035
  • Table 43: South Asia and Pacific Market Value (USD Million) Forecast by Country, 2020-2035
  • Table 44: South Asia and Pacific Market Value (USD Million) Forecast by Application Type , 2020-2035
  • Table 45: South Asia and Pacific Market Value (USD Million) Forecast by Event Channel, 2020-2035
  • Table 46: South Asia and Pacific Market Value (USD Million) Forecast by Booking Channel, 2020-2035
  • Table 47: South Asia and Pacific Market Value (USD Million) Forecast by Tourist Type, 2020-2035
  • Table 48: South Asia and Pacific Market Value (USD Million) Forecast by Tour Type, 2020-2035
  • Table 49: South Asia and Pacific Market Value (USD Million) Forecast by Consumer Orientation, 2020-2035
  • Table 50: Middle East & Africa Market Value (USD Million) Forecast by Country, 2020-2035
  • Table 51: Middle East & Africa Market Value (USD Million) Forecast by Application Type , 2020-2035
  • Table 52: Middle East & Africa Market Value (USD Million) Forecast by Event Channel, 2020-2035
  • Table 53: Middle East & Africa Market Value (USD Million) Forecast by Booking Channel, 2020-2035
  • Table 54: Middle East & Africa Market Value (USD Million) Forecast by Tourist Type, 2020-2035
  • Table 55: Middle East & Africa Market Value (USD Million) Forecast by Tour Type, 2020-2035
  • Table 56: Middle East & Africa Market Value (USD Million) Forecast by Consumer Orientation, 2020-2035

List of Figures

  • Figure 1: Global Market Pricing Analysis
  • Figure 2: Global Market Value (USD Million) Forecast 2020-2035
  • Figure 3: Global Market Value (USD Million) Share and BPS Analysis by Region, 2025 and 2035
  • Figure 4: Global Market Y-o-Y Growth Comparison by Region, 2025-2035
  • Figure 5: Global Market Attractiveness Analysis by Region
  • Figure 6: North America Market Incremental Dollar Opportunity, 2025-2035
  • Figure 7: Latin America Market Incremental Dollar Opportunity, 2025-2035
  • Figure 8: Western Europe Market Incremental Dollar Opportunity, 2025-2035
  • Figure 9: Eastern Europe Market Incremental Dollar Opportunity, 2025-2035
  • Figure 10: East Asia Market Incremental Dollar Opportunity, 2025-2035
  • Figure 11: South Asia and Pacific Market Incremental Dollar Opportunity, 2025-2035
  • Figure 12: Middle East & Africa Market Incremental Dollar Opportunity, 2025-2035
  • Figure 13: North America Market Value Share and BPS Analysis by Country, 2025 and 2035
  • Figure 14: Latin America Market Value Share and BPS Analysis by Country, 2025 and 2035
  • Figure 15: Western Europe Market Value Share and BPS Analysis by Country, 2025 and 2035
  • Figure 16: Eastern Europe Market Value Share and BPS Analysis by Country, 2025 and 2035
  • Figure 17: East Asia Market Value Share and BPS Analysis by Country, 2025 and 2035
  • Figure 18: South Asia and Pacific Market Value Share and BPS Analysis by Country, 2025 and 2035
  • Figure 19: Middle East & Africa Market Value Share and BPS Analysis by Country, 2025 and 2035
  • Figure 20: Global Market - Tier Structure Analysis
  • Figure 21: Global Market - Company Share Analysis

Frequently Asked Questions

How big is the china outbound meetings, incentives, conferences, exhibitions (mice) tourism to europe market in 2025?

The global china outbound meetings, incentives, conferences, exhibitions (mice) tourism to europe market is estimated to be valued at USD 115.5 billion in 2025.

What will be the size of china outbound meetings, incentives, conferences, exhibitions (mice) tourism to europe market in 2035?

The market size for the china outbound meetings, incentives, conferences, exhibitions (mice) tourism to europe market is projected to reach USD 206.9 billion by 2035.

How much will be the china outbound meetings, incentives, conferences, exhibitions (mice) tourism to europe market growth between 2025 and 2035?

The china outbound meetings, incentives, conferences, exhibitions (mice) tourism to europe market is expected to grow at a 6.0% CAGR between 2025 and 2035.

What are the key product types in the china outbound meetings, incentives, conferences, exhibitions (mice) tourism to europe market?

The key product types in china outbound meetings, incentives, conferences, exhibitions (mice) tourism to europe market are business field, academic field, political field and exhibitions, others.

Which event channel segment to contribute significant share in the china outbound meetings, incentives, conferences, exhibitions (mice) tourism to europe market in 2025?

In terms of event channel, meetings segment to command 34.0% share in the china outbound meetings, incentives, conferences, exhibitions (mice) tourism to europe market in 2025.

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China Outbound Meetings, Incentives, Conferences, Exhibitions (MICE) Tourism to Europe Market