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India Culinary Tourism Market

Discover Fresh Revelations about India Culinary Tourism Market Dynamics

India Culinary Tourism Market by Activity Type, Booking Channel, Tourist Type, Tour Type, Consumer Orientation, Age Group & Region - Forecast 2022 – 2032

India Culinary Tourism Market Outlook (2022-2032)

[300 Pages Report] The India culinary tourism market is estimated to reach US$ 19,127 Mn in 2022. Sales in the market are expected to grow at a robust 20.4% CAGR from 2022 to 2032. The India culinary tourism market represents nearly 6%-9% of sales in the global culinary tourism industry.

Attributes

Key Statistics

India Culinary Tourism Market Estimated Size (2022E)

US$ 19,127 Mn

Value-based CAGR (2022-2032)

20.4%

Collective Value Share: Top Players (2021)

8%-11%

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2017-2021 India Culinary Tourism Demand Outlook Compared to 2022-2032 Forecast

Due to its distinctive locations, hospitality, and cultural legacy, India food tourism businesses are predicted to showcase significant growth in the next decade. Culinary, also referred to as the skill of making, tasting, or eating fine food, is one of the many aspects that influence tourism.

As a result, in the last few years, culinary tourism activities in India have surged in terms of value. Visitors are traveling to various parts of the country to enjoy a wide range of cuisines and beverages.

Rising number of food aficionados traveling to study about food cultures and drinks is likely to push the India local food tourism sector in the evaluation period. High disposable income and rapid globalization are some of the other factors that would contribute to growth.

Top 5 Trends Responsible for the Expansion of Culinary Tourism in India

  • Dine-in Practices in a Native’s House

In India, tourists often dine in a native's house and observe how a family connects while preparing a meal together through local eateries and food tours. They do so for the purpose of spreading detailed information about first-hand culinary cultural customs in their own countries.

  • Increasing Shift towards Localism

Growing demand for an authentic tourism experience is anticipated to fuel the trend of travelers joining locals for home-cooked dinners and getting to know each other. Thus, people living in remote areas are moving away from globalization and shifting towards localism, which would favor demand for local food and beverages. It is also set to help reflect their cultures, instead of following a global trend.

  • Rising Popularity of Cooking Lessons

In the era of culinary tourism, cooking lessons are becoming increasingly popular among tourists. While dining at a restaurant allows travelers to try out local cuisines, observing and participating in food preparation programs help them to gain a deeper understanding of a country’s gastronomy.

Cooking lessons are nowadays becoming immensely popular among young people, families with young children, and single travelers as a fun opportunity to meet and engage with new people, including locals and international tourists. Besides, travelers may acquire insights into various forces that have produced a cuisine by starting the process of creating a meal.

  • Availability of Traditional Ingredients

Presence of a large number of conventional grocery stores across India providing traditional cooking ingredients is set to aid growth. Spices, curries and Indian dishes of various flavors are often treated as an art by foreign tourists. Apart from that, a growing desire to learn more about India’s vibrant traditions, culture, and lifestyles is expected to drive the market.

  • Government Initiatives to Boost Tourism

The Indian government is taking various initiatives to boost tourism in the country. It is also focusing on developing new hotels and hostels at relatively low-cost for international travelers.

As the quality, cleanliness, and origin of ingredients used in street food are frequently questioned by tourists, the Food Safety and Standards Authority of India (FSSAI) has undertaken various programs to ensure food safety across the country. In phase one of Project Clean Street Food, which began in 2016, the goal is to teach about the importance of health and cleanliness to nearly 20,000 street sellers in Delhi.

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Comparative View of Adjacent Travel and Tourism Market

Culinary Tourism Market:

Attributes

Culinary Tourism Market

Projected Market Valuation (2032)

US$ 4,530.9 Bn

Value-based CAGR (2022-2032)

16.6%

Latest Trends

  • Greater desire for authentic travel experiences
  • Adoption of localism rather than globalization in remote areas

Future Opportunities

  • Rising popularity of cooking classes among millennials to surge number of tourists
  • Growing number of local culinary programs at music or art festivals to create lucrative opportunities

Japan Tourism Market:

Attributes

Japan Tourism Market

Projected Market Valuation (2032)

US$ 20236.53 Mn

Value-based CAGR (2022-2032)

8.7%

Latest Trends

  • Availability of skiing & snowboarding in winter and river rafting & marine sports during summer
  • Government initiatives to conduct trail running, hiking, zip-lining, and trekking activities

Future Opportunities

  • Cross-country snow rafting, snowboarding, and skiing activities to be held in mountainous areas
  • Development of online portals for ticket booking and participation to attract more tourists

Middle East Tourism Market:

Attributes

Middle East Tourism Market

Projected Market Valuation (2032)

US$ 400.71 Bn

Value-based CAGR (2022-2032)

5%

Latest Trends

  • Rapid urbanization and other development projects in the Middle East to attract more tourists
  • Environmental sustainability and international openness in countries like Oman

Future Opportunities

  • Availability of direct flights and easy visa procedures to travel to Dubai from India and China
  • Ongoing development of world-class hotels and amusement parks to attract more families

Category-wise Insights

Which is the Most Preferred Activity Type in the India Culinary Tourism Market?

“Food Festivals Are Gaining Traction in the India Cooking Tourism Sector”

Based on activity type, the food festival segment is expected to generate the highest India culinary tourism market share in 2022 and the trend is set to continue throughout the forecast period. Growth is attributed to increasing demand for exotic food and drinks from tourists.

In addition, culinary experiments allow tourists to make the most of their vacation time. These also enable them to explore different cities in a short amount of time and experience numerous flavors in one area. Therefore, a large number of restaurants are expected to organize novel food festivals to provide tourists with several options to experience more dishes in a relatively short time.

Which is the Leading Booking Channel in the India Culinary Tourism Market?

“Tourists Are Preferring Online Booking Platforms for Gastronomic Tourism”

By booking channel, the online booking segment is expected to hold significant market share in the upcoming decade. Increasing penetration of the internet across the globe is projected to drive the segment.

It would further provide customers with easy access to detailed information about various locations in India. In addition, many service providers are targeting online channels as an effective platform for marketing and promotional activities.

Which is the Most Popular Tour Type?

“Customers Are Opting for Package Travelers for Culinary Tourism Activities”

In terms of tour type, the package traveler segment dominated the India culinary tourism market in 2021. Various travel agencies provide innovative tour packages that include unique cooking activities, including cooking with natives. Some of the other packages also include additional language courses and outdoor activities such as hiking, trekking, and horseback riding, along with cooking.

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Competitive Landscape

Culinary tours are becoming more popular among foreign tourists who are looking for spicy street foods in India. To ensure a safe experience for foreign tourists, key companies are carefully managing their tours to include food venues with a great deal of emphasis on quality and hygiene.

Domestic travelers are also expected to explore these tour options. However, the number of domestic travelers is still very low, as compared to international travelers. It is further anticipated to create new growth opportunities for Indian street food tourism companies.

For instance,

  • Beat Street, Delhi’s one of the most popular street food and music festivals is set to be held from August 26th to August 28th 2022 at Jawaharlal Nehru Stadium Gate No. 2. The festival is set to host more than 50 restaurants and pop-ups, as well as live performances of various artists.
  • In February 2022, Hotel Royal Orchid in Bangalore unveiled the Legend of Sindh, a sensory journey through contemporary, forgotten recipes and a new age perspective on the cuisine from one of the largest provinces of undivided India. The 10-day food festival provided a glimpse of a little-known style of cooking from pre-partition days with numerous traditional recipes.

A Recent Government Initiative:

  • The Chhattisgarh state government announced that it is planning to launch the Chhattisgarhi food festival from July 17 to August 7, 2022 at various locations across the state to accelerate community-based tourism.

Scope of Report

Attribute

Details

Projected Market Valuation (2032)

US$ 19,127 Mn

Value-based CAGR (2022-2032)

20.4%

Forecast Period

2022-2032

Historical Data Available for

2017-2021

Market Analysis

Value (US$ Mn)

Key Region Covered

South Asia

Key Countries Covered

India

Key Segments Covered

Activity Type, Booking Channel, Tourist Type, Tour Type, Customer Orientation, Age Group, and Region.

Key Companies Profiled

  • Alkof Holidays
  • Raj Tour & Travel
  • Intrepid Travel
  • MW Tours (Mandarin World Tours)
  • Agora Voyages OPC Pvt Ltd
  • SpiceRoads Cycling
  • Wendy Wu Tours
  • Travel Con
  • Karma Yatri
  • A Chef's Tour
  • The lost compass
  • No footprints
  • Yo Tours
  • Five senses tours
  • Delhi urban adventures

Report Coverage

Market forecast, company share analysis, competition intelligence, DROT analysis, market dynamics and challenges, and strategic growth initiatives

India Culinary Tourism Market Outlook by Category

By Activity Type:

  • Culinary Trials
  • Cooking Classes
  • Restaurants
  • Food Festivals
  • Others

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In-Person Booking

By Tourist Type:

  • Domestic
  • International

By Tour Type:

  • Independent Traveler
  • Package Traveler
  • Tour Group

By Consumer Orientation:

  • Men
  • Women
  • Children

By Age Group:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 66-75 Years

Frequently Asked Questions

The India culinary tourism market is expected to reach a valuation of US$ 19,127 Mn in 2022.

Easy availability of a wide variety of food items and vibrant culture of India are expected to drive the culinary tourism market in the country.

Leading players operating in the India culinary tourism market are Alkof Holidays, Raj Tour & Travel, Intrepid Travel, and MW Tours (Mandarin World Tours) among others.

Leading players in the India culinary tourism market accounted for approximately 8%-11% of share in 2021.

Table of Content

1. Executive Summary

    1.1. India Culinary Tourism Market Outlook

        1.1.1. Who Is Travelling?

        1.1.2. How Much Do They Spend?

        1.1.3. Direct Contribution of Tourism To GDP

        1.1.4. Direct Contribution of Tourism To Employment

    1.2. Culinary Tourism Evolution Analysis

    1.3. FMI Analysis and Recommendations

2. Market Introduction

        2.1.1. Total Spending (US$ Mn) and Forecast (2022-2032)

        2.1.2. Number of Tourists (Mn) and Forecast (2022-2032)

        2.1.3. Total Spending Y-o-Y Growth Projections (2022-2032)

        2.1.4. Number of Tourists Y-o-Y Growth Projections

3.  Culinary Tourism Industry Analysis

    3.1. Culinary Tourism Industry Overview

        3.1.1. Culinary Tourism Industry Contribution to India GDP

        3.1.2. Culinary Tourism Sector Contribution to India’s Overall Employment

        3.1.3. India Culinary Tourism Growth Rate

        3.1.4. Impact of Covid-19

        3.1.5. Others

4. India Culinary Tourism Market Dynamics

    4.1. Market Drivers & Opportunities

        4.1.1. Tourism Market will be Propelled by Surging Demand for Home Cooked Food and Meal Sharing

        4.1.2. Growing Need to Learn Cooking to Positively Affect the Culinary Tourism Market

        4.1.3. Others (during course study)

5. Market Background

    5.1. Macro-Economic Factors

        5.1.1. India GDP Growth Outlook

        5.1.2. India Industry Value Added

        5.1.3. Consumer Spending Outlook

        5.1.4. India Direct contribution of Culinary Tourism to GDP

        5.1.5. Internet Penetration Rates

        5.1.6. Capital Investment in Culinary Tourism

    5.2. Forecast Factors - Relevance & Impact

6. Categorizing of India Culinary Tourism Market, 2021

    6.1. Introduction/ Key Findings

    6.2. Current Market Analysis by Activity Type

        6.2.1. Culinary Trials

        6.2.2. Cooking Classes

        6.2.3. Restaurants

        6.2.4. Food Festivals

        6.2.5. Others

    6.3. Current Market Analysis by Tour Type

        6.3.1. Independent Traveller

        6.3.2. Tour Group

        6.3.3. Package Traveller

    6.4. Current Market Analysis by Consumer Orientation

        6.4.1. Men

        6.4.2. Women

        6.4.3. Children

    6.5. Current Market Analysis by Age Group

        6.5.1. 15-25 Years

        6.5.2. 26-35 Years

        6.5.3. 36-45 Years

        6.5.4. 46-55 Years

        6.5.5. 66-75 Years

    6.6. Current Market Analysis by Booking Channel

        6.6.1. Phone Booking

        6.6.2. Online Booking

        6.6.3. In-Person Booking

    6.7. Current Market Analysis by Tourist Type

        6.7.1. Domestic

        6.7.2. International

7. Social Media Sentimental Analysis

    7.1. Social Media Platforms Preferred

            7.1.1.1. Facebook

            7.1.1.2. YouTube

            7.1.1.3. Instagram

            7.1.1.4. Twitter

            7.1.1.5. LinkedIn

            7.1.1.6. Pinterest

            7.1.1.7. Google+

            7.1.1.8. Others

    7.2. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions

    7.3. Trending #Hashtags

    7.4. Social Media Platform Mentions (% of Total Mentions)

    7.5. Region-Wise Social Media Mentions (% of Total Mentions)

    7.6. Trending Subject Titles

8. Competition Analysis

    8.1. Competition Dashboard

    8.2. Pricing Analysis by Competition

    8.3. Competition Benchmarking

    8.4. Competition Deep Dive

        8.4.1. Alkof Holidays

            8.4.1.1. Overview

            8.4.1.2. Product Portfolio

            8.4.1.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.1.4. Sales Footprint

            8.4.1.5. Strategy Overview

                8.4.1.5.1. Marketing Strategy

                8.4.1.5.2. Product Strategy

                8.4.1.5.3. Channel Strategy

        8.4.2. Raj Tour & Travel

            8.4.2.1. Overview

            8.4.2.2. Product Portfolio

            8.4.2.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.2.4. Sales Footprint

            8.4.2.5. Strategy Overview

                8.4.2.5.1. Marketing Strategy

                8.4.2.5.2. Product Strategy

                8.4.2.5.3. Channel Strategy

        8.4.3. Intrepid Travel

            8.4.3.1. Overview

            8.4.3.2. Product Portfolio

            8.4.3.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.3.4. Sales Footprint

            8.4.3.5. Strategy Overview

                8.4.3.5.1. Marketing Strategy

                8.4.3.5.2. Product Strategy

                8.4.3.5.3. Channel Strategy

        8.4.4. MW Tours (Mandarin World Tours)

            8.4.4.1. Overview

            8.4.4.2. Product Portfolio

            8.4.4.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.4.4. Sales Footprint

            8.4.4.5. Strategy Overview

                8.4.4.5.1. Marketing Strategy

                8.4.4.5.2. Product Strategy

                8.4.4.5.3. Channel Strategy

        8.4.5. Agora Voyages OPC Pvt Ltd

            8.4.5.1. Overview

            8.4.5.2. Product Portfolio

            8.4.5.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.5.4. Sales Footprint

            8.4.5.5. Strategy Overview

                8.4.5.5.1. Marketing Strategy

                8.4.5.5.2. Product Strategy

                8.4.5.5.3. Channel Strategy

        8.4.6. SpiceRoads Cycling

            8.4.6.1. Overview

            8.4.6.2. Product Portfolio

            8.4.6.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.6.4. Sales Footprint

            8.4.6.5. Strategy Overview

                8.4.6.5.1. Marketing Strategy

                8.4.6.5.2. Product Strategy

                8.4.6.5.3. Channel Strategy

        8.4.7. Wendy Wu Tours

            8.4.7.1. Overview

            8.4.7.2. Product Portfolio

            8.4.7.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.7.4. Sales Footprint

            8.4.7.5. Strategy Overview

                8.4.7.5.1. Marketing Strategy

                8.4.7.5.2. Product Strategy

                8.4.7.5.3. Channel Strategy

        8.4.8. Travel Con

            8.4.8.1. Overview

            8.4.8.2. Product Portfolio

            8.4.8.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.8.4. Sales Footprint

            8.4.8.5. Strategy Overview

                8.4.8.5.1. Marketing Strategy

                8.4.8.5.2. Product Strategy

                8.4.8.5.3. Channel Strategy

        8.4.9. Karma Yatri

            8.4.9.1. Overview

            8.4.9.2. Product Portfolio

            8.4.9.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.9.4. Sales Footprint

            8.4.9.5. Strategy Overview

                8.4.9.5.1. Marketing Strategy

                8.4.9.5.2. Product Strategy

                8.4.9.5.3. Channel Strategy

        8.4.10. A Chef's Tour

            8.4.10.1. Overview

            8.4.10.2. Product Portfolio

            8.4.10.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.10.4. Sales Footprint

            8.4.10.5. Strategy Overview

                8.4.10.5.1. Marketing Strategy

                8.4.10.5.2. Product Strategy

                8.4.10.5.3. Channel Strategy

        8.4.11. The lost compass

            8.4.11.1. Overview

            8.4.11.2. Product Portfolio

            8.4.11.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.11.4. Sales Footprint

            8.4.11.5. Strategy Overview

                8.4.11.5.1. Marketing Strategy

                8.4.11.5.2. Product Strategy

                8.4.11.5.3. Channel Strategy

        8.4.12. No footprints

            8.4.12.1. Overview

            8.4.12.2. Product Portfolio

            8.4.12.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.12.4. Sales Footprint

            8.4.12.5. Strategy Overview

                8.4.12.5.1. Marketing Strategy

                8.4.12.5.2. Product Strategy

                8.4.12.5.3. Channel Strategy

        8.4.13. Yo Tours

            8.4.13.1. Overview

            8.4.13.2. Product Portfolio

            8.4.13.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.13.4. Sales Footprint

            8.4.13.5. Strategy Overview

                8.4.13.5.1. Marketing Strategy

                8.4.13.5.2. Product Strategy

                8.4.13.5.3. Channel Strategy

        8.4.14. Five senses tours

            8.4.14.1. Overview

            8.4.14.2. Product Portfolio

            8.4.14.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.14.4. Sales Footprint

            8.4.14.5. Strategy Overview

                8.4.14.5.1. Marketing Strategy

                8.4.14.5.2. Product Strategy

                8.4.14.5.3. Channel Strategy

        8.4.15. Delhi urban adventures

            8.4.15.1. Overview

            8.4.15.2. Product Portfolio

            8.4.15.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.15.4. Sales Footprint

            8.4.15.5. Strategy Overview

                8.4.15.5.1. Marketing Strategy

                8.4.15.5.2. Product Strategy

                8.4.15.5.3. Channel Strategy

9. Assumptions and Acronyms Used

10. Research Methodology

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