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Brazil Culinary Tourism Market

Brazil Culinary Tourism – Haven for Food & Wine Enthusiasts! Get Detailed Insights in FMI’s Latest Survey

Brazil culinary tourism Market By Activity Type, Booking Channel, Tourist, Tour, Customer Orientation, Age Group & Region- Forecast 2022 – 2032

Brazil Culinary Tourism Market Outlook (2022-2032)

[300 Pages Report] The Brazil culinary tourism market is estimated to reach a valuation of US$ 17,831 Mn in 2022. As per the report, sales are forecast to increase at a robust 17.6% CAGR over the forecast period (2022-2032). Total sales in the brazil culinary tourism market represent ~5%-8 % of the global culinary tourism market.

Attribute

Key Statistics

Brazil Culinary Tourism Market Estimated Size (2022)

US$ 17,831 Mn

Market Value-based CAGR (2022-2032)

17.6 %

Market Top Players Share in 2021

~3%-7%

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2017-2021 Brazil Culinary Tourism Market Outlook Compared to 2022-2032 Forecast

As per Future Market Insights (FMI), Brazil is considered to be the hotspot for tourism, travel destinations, and food. The key trend influencing the Brazilian culinary tourism market is the availability of local food in cafés, restaurants, and other establishments.

Several culinary excursions are being requested by the public as they want to learn more about the cuisine of the nation. Further, growing penetration of social media coupled with surging consumption of international cuisine will drive the demand in Brazil culinary tourism market.

As a result, numerous cafés and restaurants are attempting to provide customers foods that are unique to that city or area of Brazil. Additionally, the government is promoting cooking workshops and festivals, which is aiding the growth in Brazil culinary tourism industry.

Backed by these factors, the sales in the Brazil culinary tourism market are expected to grow at a staggering 17.6% CAGR over the assessment period (2022-2032). The demand in the market is projected to surpass US$ 17,831 Mn by 2022.

Which are the Key Trends Propelling the Demand in Brazil Culinary Tourism Market?

Tourism Industry Is Helping to Boost the Culinary Tourism Industry in Brazil

Brazil’s picturesque setting is contributing to the expansion of tourism industry over the upcoming decade. Nowadays, travelers choose their holiday destinations based on the local food.

Availability of a wide variety of cuisines in Brazil is expected to be a hub for millennials keen on travelling. Tourists also take self-guided culinary excursions in Brazil owing to the advancements in tourism sector.

Growing Fad of Instagram Cooking to Boost Brazil Culinary Tourism Market

Increasing penetration of social media coupled with rising trend of cooking international cuisine is one of the key factors augmenting the demand in the market. End users in Brazil make fresh pasta in workshops, as well as use fresh vegetables and ingredients.

Culinary programmers in Brazil are gaining immense popularity across the globe. Additionally, foreign tourists are attending local cuisine festivals in Brazil due to rising popularity through social media and entertainment industry. Since brazil has long been renowned for its culture, food, and wine, these culinary festivals highlight regional specialties and locally made wines.

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Country Insight

Which are the Factors Augmenting the Demand in Brazil Culinary Tourism Market?

Favorable Government Initiatives to Promote Brazil Culinary Tourism Market

The government in Brazil is making effort to boost the culinary tourism sector through food museums, cooking workshops, food festivals, online and offline marketing. They are also promoting Brazil as a gastronomic destination, aiding the growth in the market.

By promoting regional foods and ingredients, the Brazil culinary tourism market is expected to gain momentum over the forecast period. Hence, the government is collaborating with neighborhood business owners by providing funding for neighborhood cafés and eateries.

How will Increased Consumption of Wine Drive the Brazil Culinary Tourism Market?

Growing Fad of Wine Tasting and Regional Food to Push Sales in Brazil Culinary Tourism Market

One of the key factors influencing the demand in Brazil culinary tourism market is the production and consumption of wine. The oldest and most traditional commodity in the Brazil market is wine.

In Brazil, visitors are constantly taken on tours of the vineyards, encouraged to sample the wine produced there, and learn about the wine-making process. Cheese, regional foods, and delicacies are supplied to travelers in addition on these sampling trips. This is expected to propel the demand in the Brazil culinary tourism market.

Category-wise Insights

Which Type of Activity Will Augment the Sales in Brazil Culinary Tourism Market?

Increasing Number of Gourmet Restaurants to Facilitate Brazil Culinary Tourism Market Growth

In terms of activity, the market is sub-segmented into culinary trials, cooking classes, restaurants, food festivals, and others. Availability of local food and dishes at restaurants and cafés in Brazil is another factor fueling the growth in restaurant segment. In recent years, restaurants have started to advertise gourmet meals and cooking schools.

What Type of Booking Channel is the Most Preferred?

Online Reservations to be the Most Prominent Channel for Culinary Tourism Market Players

According to FMI, online reservations are gaining immense traction on the back of rising e-commerce and e-delivery platforms in the country. Hence, some of the key players are collaborating with these online channels through promotions and offers.

Businesses are using social media platforms such as Facebook, Instagram, and others for advertising. Online reservations also give customers a thorough itinerary for the trip, and some businesses even give travelers discounts.

Which Tourist Type Are Contributing Most to the Brazil Culinary Tourism Market?

International Tourists to Account for Lion’s Share in Brazil Culinary Tourism Market

The market for culinary tourism in Brazil is dominated by foreign visitors. International visitors that travel to Brazil for their vacations like taking a culinary tour of the country. These travelers are interested in discovering a country's culture, food, etc. In order to meet the demand, tour operators provide excursions to local locations that serve regional specialties.

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Competitive Landscape

Key companies operating in Brazil culinary tourism market are imparting excursions to meals festivals, culinary training in certain areas and flavour to the tourists. Some of these companies are collaborating with online platforms and social media influencers to gain consumer base.

They are also adopting innovative marketing strategies such as advertising and celebrity endorsements to gain revenue. Meanwhile, other players are promoting their gourmet food and cuisines to maintain a strong foothold in the industry.

Scope of Report

Attribute

Details

Market Estimated Size (2022)

US$ 17,831 Mn

Market Value-based CAGR (2022-2032)

17.6 %

Market Top Players Share in 2021

~3%-7%

Forecast Period

2022-2032

Historical Data Available for

2017-2021

Market Analysis

US$ Million for Value

Key Region Covered

South America

Key Countries Covered

Brazil

Key Segments Covered

Activity Type, Booking Channel, Tourist Type, Tour Type, Customer Orientation , Age Group and Region.

Key Companies Profiled

  • Tasting Tour SP by Vicky Constantinescu
  • Uluwatour Viagens & Receptivos
  • Rio Carioca Tours
  • ESPAÇO DISCOVER POA
  • Paraty Explorer
  • Tour de Boteco
  • Traveller XP
  • Concrete Jungles Walking Tours
  • Way to Know Rio
  • Jeep Tour - Rio de Janeiro
  • C2RIO TOURS & TRAVEL
  • Cook in Rio
  • Concrete Jungles Walking Tours
  • Free Walker Tours
  • Amazon Amazing Tours
  • Rio Alternative Tour

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Brazil Culinary Tourism Market by Category

By Activity Type:

  • Culinary Trials
  • Cooking Classes,
  • Restaurants
  • Food Festivals
  • Others

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In Person Booking

By Tourist Type:

  • Domestic
  • International

By Tour Type:

  • Independent Traveller
  • Package Traveller
  • Tour Group

By Consumer Orientation:

  • Men
  • Women

By Age Group:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 66-75 Years

Frequently Asked Questions

The Brazil culinary tourism market is expected to reach a valuation of US$ 17,831 Mn in 2022.

Growing consumption of wine coupled with rising fad of international cuisines is the key factor propelling the demand in Brazil culinary tourism market.

Leading players operating in the Brazil culinary tourism market are Tasting Tour SP by Vicky Constantinesco, Uluwatour Viagens & Receptivos, Rio Carioca Tours, ESPAÇO DISCOVER POA, Paraty Explorer, Tour de Boteco, and Traveller XP among others.

Leading players in the Brazil culinary tourism market are estimated to account for approximately 3%-7% of the total market share.

Table of Content

1. Executive Summary

    1.1. Brazil Culinary Tourism Market Outlook

        1.1.1. Who Is Travelling?

        1.1.2. How Much Do They Spend?

        1.1.3. Direct Contribution of Tourism To GDP

        1.1.4. Direct Contribution of Tourism To Employment

    1.2. Culinary Tourism Evolution Analysis

    1.3. FMI Analysis and Recommendations

2. Market Introduction

    2.1. Total Spending (US$ Mn) and Forecast (2022-2032)

    2.2. Number of Tourists (Mn) and Forecast (2022-2032)

    2.3. Total Spending Y-o-Y Growth Projections (2022-2032)

    2.4. Number of Tourists Y-o-Y Growth Projections

3. Culinary Tourism Industry Analysis

    3.1. Culinary Tourism Industry Overview

        3.1.1. Culinary Tourism Industry Contribution to Brazil GDP

        3.1.2. Culinary Tourism Sector Contribution to Brazil’s Overall Employment

        3.1.3. Impact of Covid-19

        3.1.4. Others

4. Brazil Culinary Tourism Market Dynamics

    4.1. Market Drivers & Opportunities

        4.1.1. The tourism industry is helping to boost the culinary tourism industry in Brazil

        4.1.2. The growing tendency to learn cooking is driving the culinary tourism market

        4.1.3. Others (during course study)

5. Market Background

    5.1. Macro-Economic Factors

        5.1.1. Brazil GDP Growth Outlook

        5.1.2. Brazil Industry Value Added

        5.1.3. Consumer Spending Outlook

        5.1.4. Brazil Direct contribution of Culinary Tourism to GDP

        5.1.5. Internet Penetration Rates

        5.1.6. Capital Investment in Culinary Tourism

    5.2. Forecast Factors - Relevance & Impact

6. Categorizing of Brazil Culinary Tourism Market, 2021

    6.1. Introduction/ Key Findings

    6.2. Current Market Analysis by Activity Type

        6.2.1. Culinary Trials

        6.2.2. Cooking Classes,

        6.2.3. Restaurants

        6.2.4. Food Festivals

        6.2.5. Others

    6.3. Current Market Analysis by Tour Type

        6.3.1. Independent Traveller

        6.3.2. Tour Group

        6.3.3. Package Traveller

    6.4. Current Market Analysis by Consumer Orientation

        6.4.1. Men

        6.4.2. Women

    6.5. Current Market Analysis by Age Group

        6.5.1. 15-25 Years

        6.5.2. 26-35 Years

        6.5.3. 36-45 Years

        6.5.4. 46-55 Years

        6.5.5. 66-75 Years

    6.6. Current Market Analysis by Booking Channel

        6.6.1. Phone Booking

        6.6.2. Online Booking

        6.6.3. In-Person Booking

    6.7. Current Market Analysis by Tourist Type

        6.7.1. Domestic

        6.7.2. International

7. Social Media Sentimental Analysis

    7.1. Social Media Platforms Preferred

        7.1.1. Facebook

        7.1.2. YouTube

        7.1.3. Instagram

        7.1.4. Twitter

        7.1.5. LinkedIn

        7.1.6. Pinterest

        7.1.7. Google+

        7.1.8. Others

    7.2. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions

    7.3. Trending #Hashtags

    7.4. Social Media Platform Mentions (% of Total Mentions)

    7.5. Region-Wise Social Media Mentions (% of Total Mentions)

    7.6. Trending Subject Titles

8. Competition Analysis

    8.1. Competition Dashboard

    8.2. Pricing Analysis by Competition

    8.3. Competition Benchmarking

    8.4. Competition Deep Dive

        8.4.1. Tasting Tour SP by Vicky Constantinescu

            8.4.1.1. Overview

            8.4.1.2. Product Portfolio

            8.4.1.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.1.4. Sales Footprint

            8.4.1.5. Strategy Overview

                8.4.1.5.1. Marketing Strategy

                8.4.1.5.2. Product Strategy

                8.4.1.5.3. Channel Strategy

        8.4.2. Uluwatour Viagens & Receptivos

            8.4.2.1. Overview

            8.4.2.2. Product Portfolio

            8.4.2.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.2.4. Sales Footprint

            8.4.2.5. Strategy Overview

                8.4.2.5.1. Marketing Strategy

                8.4.2.5.2. Product Strategy

                8.4.2.5.3. Channel Strategy

        8.4.3. Rio Carioca Tours

            8.4.3.1. Overview

            8.4.3.2. Product Portfolio

            8.4.3.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.3.4. Sales Footprint

            8.4.3.5. Strategy Overview

                8.4.3.5.1. Marketing Strategy

                8.4.3.5.2. Product Strategy

                8.4.3.5.3. Channel Strategy

        8.4.4. ESPAÇO DISCOVER POA

            8.4.4.1. Overview

            8.4.4.2. Product Portfolio

            8.4.4.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.4.4. Sales Footprint

            8.4.4.5. Strategy Overview

                8.4.4.5.1. Marketing Strategy

                8.4.4.5.2. Product Strategy

                8.4.4.5.3. Channel Strategy

        8.4.5. Paraty Explorer

            8.4.5.1. Overview

            8.4.5.2. Product Portfolio

            8.4.5.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.5.4. Sales Footprint

            8.4.5.5. Strategy Overview

                8.4.5.5.1. Marketing Strategy

                8.4.5.5.2. Product Strategy

                8.4.5.5.3. Channel Strategy

        8.4.6. Tour de Boteco

            8.4.6.1. Overview

            8.4.6.2. Product Portfolio

            8.4.6.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.6.4. Sales Footprint

            8.4.6.5. Strategy Overview

                8.4.6.5.1. Marketing Strategy

                8.4.6.5.2. Product Strategy

                8.4.6.5.3. Channel Strategy

        8.4.7. Traveller XP

            8.4.7.1. Overview

            8.4.7.2. Product Portfolio

            8.4.7.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.7.4. Sales Footprint

            8.4.7.5. Strategy Overview

                8.4.7.5.1. Marketing Strategy

                8.4.7.5.2. Product Strategy

                8.4.7.5.3. Channel Strategy

        8.4.8. Concrete Jungles Walking Tours

            8.4.8.1. Overview

            8.4.8.2. Product Portfolio

            8.4.8.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.8.4. Sales Footprint

            8.4.8.5. Strategy Overview

                8.4.8.5.1. Marketing Strategy

                8.4.8.5.2. Product Strategy

                8.4.8.5.3. Channel Strategy

        8.4.9. Way to Know Rio

            8.4.9.1. Overview

            8.4.9.2. Product Portfolio

            8.4.9.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.9.4. Sales Footprint

            8.4.9.5. Strategy Overview

                8.4.9.5.1. Marketing Strategy

                8.4.9.5.2. Product Strategy

                8.4.9.5.3. Channel Strategy

        8.4.10. Jeep Tour - Rio de Janeiro

            8.4.10.1. Overview

            8.4.10.2. Product Portfolio

            8.4.10.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.10.4. Sales Footprint

            8.4.10.5. Strategy Overview

                8.4.10.5.1. Marketing Strategy

                8.4.10.5.2. Product Strategy

                8.4.10.5.3. Channel Strategy

        8.4.11. C2RIO TOURS & TRAVEL

            8.4.11.1. Overview

            8.4.11.2. Product Portfolio

            8.4.11.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.11.4. Sales Footprint

            8.4.11.5. Strategy Overview

                8.4.11.5.1. Marketing Strategy

                8.4.11.5.2. Product Strategy

                8.4.11.5.3. Channel Strategy

        8.4.12. Cook in Rio

            8.4.12.1. Overview

            8.4.12.2. Product Portfolio

            8.4.12.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.12.4. Sales Footprint

            8.4.12.5. Strategy Overview

                8.4.12.5.1. Marketing Strategy

                8.4.12.5.2. Product Strategy

                8.4.12.5.3. Channel Strategy

        8.4.13. Concrete Jungles Walking Tours

            8.4.13.1. Overview

            8.4.13.2. Product Portfolio

            8.4.13.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.13.4. Sales Footprint

            8.4.13.5. Strategy Overview

                8.4.13.5.1. Marketing Strategy

                8.4.13.5.2. Product Strategy

                8.4.13.5.3. Channel Strategy

        8.4.14. Free Walker Tours

            8.4.14.1. Overview

            8.4.14.2. Product Portfolio

            8.4.14.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.14.4. Sales Footprint

            8.4.14.5. Strategy Overview

                8.4.14.5.1. Marketing Strategy

                8.4.14.5.2. Product Strategy

                8.4.14.5.3. Channel Strategy

        8.4.15. Amazon Amazing Tours

            8.4.15.1. Overview

            8.4.15.2. Product Portfolio

            8.4.15.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.15.4. Sales Footprint

            8.4.15.5. Strategy Overview

                8.4.15.5.1. Marketing Strategy

                8.4.15.5.2. Product Strategy

                8.4.15.5.3. Channel Strategy

        8.4.16. Rio Alternative Tour

            8.4.16.1. Overview

            8.4.16.2. Product Portfolio

            8.4.16.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.16.4. Sales Footprint

            8.4.16.5. Strategy Overview

                8.4.16.5.1. Marketing Strategy

                8.4.16.5.2. Product Strategy

                8.4.16.5.3. Channel Strategy

        8.4.17. Others (As per request)

            8.4.17.1. Overview

            8.4.17.2. Product Portfolio

            8.4.17.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.17.4. Sales Footprint

            8.4.17.5. Strategy Overview

                8.4.17.5.1. Marketing Strategy

                8.4.17.5.2. Product Strategy

                8.4.17.5.3. Channel Strategy

9. Assumptions and Acronyms Used

10. Research Methodology

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