France Culinary Tourism Market Outlook (2022-2032)
[300 Pages Report] The France culinary tourism market size is estimated to reach US$ 29,917 Mn in 2022. Furthermore, with growing consumer inclination towards exploring French cuisines, sales are forecast to increase at a stupendous 16.5% CAGR through 2032. Currently, total sales in the France culinary tourism market represent 4%-7% of the global culinary tourism market.
France Culinary Tourism Market Estimated Size (2022)
US$ 29,917 Mn
Value-based CAGR (2022-2032)
Top Players Share in 2021
2017-2021 France Culinary Tourism Market Outlook Compared to 2022-2032 Forecast
As per Future Market Insights (FMI), France is considered to have one of the best cuisine across the globe. This is owing to the availability of freshly baked breads and other delicious high quality bakery and other food products.
French food is undoubtedly a dream, with an abundance of delectable cheeses, the largest assortment of pastries known to man, and the best red wine to accompany it. Rising popularity of these French foods coupled with expansion of tourism industry are some of the key factors driving the French culinary tourism market.
Similarly, to promote culinary tourism in the country, food festivals, and culinary classes are organized by the government. FMI predicts, the demand in France culinary tourism market is expected to grow at a prolific 16.5% CAGR during the forecast period (2022-2032).
What are the Key Trends Shaping Growth of the France Culinary Tourism Industry?
“Growth in Culinary Tourism Creating Ample Employment Opportunities in France”
With rising expansion of culinary industry and interest in cooking, numerous culinary institutes are witnessing an upsurge across France. Subsequently, awareness about cooking being a gender-neutral profession and the inclination towards cooking is attracting a large number of cooking experts to culinary employment opportunities.
Consequently, with increasing number of students in the country and a plethora of opportunities in hospitality sector, the France culinary tourism market is predicted to flourish over the upcoming decade.
“Culinary Marketing and Culinary Classes Pushing Demand for Gastronomic Tourism in France”
Growing trend of culinary marketing and surge in culinary classes are positively influencing the growth in France culinary tourism market.
In certain culinary tours in France the packages include wine tasting, wine making, cheese tasting, cheese making and culinary classes taken by experts of French cuisine. This draws a lot of tourists to take a culinary tour in France.
The idea of learning to prepare French delicacies is a cheery on top of the cake for tourists as they will find paying a huge amount of money worth it.
How will Favorable Government Initiatives Improve France Culinary Tourism Market Demand?
Growing Preference for Hygienic Cuisines to Push Culinary Tourism Market Growth
For serious foodies France is not a top option anymore for a culinary tour. The culinary tourism in France is declining due to the research study that found that restaurant and cafes are not preparing on- site foods and use some form of industrial and vacuum or frozen food.
To stop this the French government stepped in and created a controversial regulation that all dishes made on site on the menu should have the government approved logo before them. The government is also taking initiatives to market, advertise and promote the French culinary.
How will Growing Preference for Wine Drive the Demand in France Culinary Tourism Market?
“Wine Tourism is the Major Attraction for Tourists in French Culinary Tourism Market”
France is the mostly known for its cuisine and wine. Vineyards tours, wine tasting and learning how to make a bottle of wine is part of some packages of culinary tours in France. This grabs the attention of a lot of international tourists.
Which Activity Type is Most Preferred?
“Food Festival is the Most Preferred Activity by Culinary Tourists”
In France’s culinary tour a tourist can do different activities like: attending food festivals, culinary trials, cooking classes, restaurants, etc. he most preferred activity for the tourists is visiting food festivals organized in different states of France.
There are 15 very popular food festivals organized in France, which a tourist must attend while visiting France. Some of these festivals sell regional foods only whereas some sell all the popular delicacies of France.
Which is the Most Prominent Booking Channel in the France Culinary Tourism Market?
“Online Bookings to Contribute Most to the France Culinary Tourism Market Through 2032”
Bookings for France culinary tour can be done from three different channels, which includes phone booking, online booking, and in person booking. Out of all these channels the online booking segment is the mostly preferred by culinary tourists and this trend will continue during the forecast period.
Also, surging penetration of online platforms and preference for digital mode of payment is expected to augment the growth in online booking segment. To capitalize on this, key players are collaborating with online food service platforms and e-payment providers.
Further, these companies are also offering discounts and information about the tour. This is expected to create lucrative growth opportunities for key players in the market, propelling the growth in the segment.
Which Tourist Type Contributes Most to the France Culinary Tourism Market?
“International Tourists to Account for the Largest Revenue Share of France Culinary Tourism Market “
France has always been known for its cuisine which draws a lot of tourist and food enthusiast to book for culinary tours in France. Tourists from different countries come to visit France to discover it and explore its heritage, most iconic places, and learn how to prepare the particular dishes. They also love to gorge the regional cuisines, especially cheese and wine.
Leading players in the French culinary tourism market are competing to attract domestic and international tourists. They are offering various packages which include tours to vineyards, food festivals, culinary classes etc.
Furthermore, advertisements are being done using social media and online websites and new technologies are being used to promote culinary tourism in France. For instance, in 2021, Scenic Luxury Cruises and Tours launched two new culinary cruises sailing in France from April 2021.
In 2022, a new gastronomy and wine complex was opened in the Capital of France’s Central Burgundy region, Dijon.
Companies like La Route des Gourmets, a French based company specialized in food tourism in France, have become popular in creating, organizing, and selling visits, tastings, cooking classes and sightseeing tours in Paris and across France. These companies provide a broad and varied look at French Gastronomy through their emblematic products, tableware, culture and traditions.
Similarly, startups like Taster are partnering with food delivery companies like Uber Eats, Glovo, and Deliveroo for logistics services.
Scope of Report
Estimated Market Size (2022)
US$ 29,917 Mn
Projected Growth Rate (2022-2032)
Historical Data Available for
US$ Million for Value
Key Region Covered
Key Countries Covered
Key Segments Covered
Activity Type, Booking Channel, Tourist Type, Tour Type, Customer Orientation, Age Group and Region.
Key Companies Profiled
Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
The France Culinary Tourism Market by Category
By Activity Type:
- Culinary Trials
- Cooking Classes,
- Food Festivals
By Booking Channel:
- Phone Booking
- Online Booking
- In Person Booking
By Tourist Type:
By Tour Type:
- Independent Traveller
- Package Traveller
- Tour Group
By Consumer Orientation:
By Age Group:
- 15-25 Years
- 26-35 Years
- 36-45 Years
- 46-55 Years
- 66-75 Years
Frequently Asked Questions
The France culinary tourism market is expected to reach a valuation of US$ 29,917 Mn in 2022.
Growing popularity in the France culinary tourism is due to the government initiative to promote more regional restaurants and use of social media to promote the market.
Leading players operating in The France culinary tourism market are Flag Travel Holidays, My French Voyage, Contiki, Provence Small Group Tours, Food N’ Wine Vacations, So Provence So Alps, and among others.
Leading players in the France culinary tourism market are estimated to account for approximately 5%-8% of the total market share.
Table of Content
1. Executive Summary
1.1. France Culinary Tourism Market Outlook
1.1.1. Who Is Travelling?
1.1.2. How Much Do They Spend?
1.1.3. Direct Contribution of Tourism To GDP
1.1.4. Direct Contribution of Tourism To Employment
1.2. Culinary Tourism Evolution Analysis
1.3. FMI Analysis and Recommendations
2. Market Introduction
2.1. Total Spending (US$ Mn) and Forecast (2022-2032)
2.2. Number of Tourists (Mn) and Forecast (2022-2032)
2.3. Total Spending Y-o-Y Growth Projections (2022-2032)
2.4. Number of Tourists Y-o-Y Growth Projections
3. France Culinary Tourism Market Dynamics
3.1. Market Drivers & Opportunities
3.1.1. Rate of unemployment is decreasing in France due to the culinary tourism market.
3.1.2. The wine making and culinary classes is increasing the demand of the culinary tourism market of France.
3.1.3. Others (during course study)
4. Market Background
4.1. Macro-Economic Factors
4.1.1. France GDP Growth Outlook
4.1.2. France Industry Value Added
4.1.3. Consumer Spending Outlook
4.1.4. France Direct contribution of culinary Tourism to GDP
4.1.5. Internet Penetration Rates
4.1.6. Capital Investment in Medical Tourism
4.2. Forecast Factors - Relevance & Impact
5. Categorizing of France Culinary Tourism Market, 2021
5.1. Introduction/ Key Findings
5.2. Current Market Analysis by Activity Type
5.2.1. Culinary Trials
5.2.2. Cooking Classes,
5.2.4. Food Festivals
5.3. Current Market Analysis by Tour Type
5.3.1. Independent Traveller
5.3.2. Tour Group
5.3.3. Package Traveller
5.4. Current Market Analysis by Consumer Orientation
5.5. Current Market Analysis by Age Group
5.5.1. 15-25 Years
5.5.2. 26-35 Years
5.5.3. 36-45 Years
5.5.4. 46-55 Years
5.5.5. 66-75 Years
5.6. Current Market Analysis by Booking Channel
5.6.1. Phone Booking
5.6.2. Online Booking
5.6.3. In-Person Booking
6. Social Media Sentimental Analysis
6.1. Social Media Platforms Preferred
6.2. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions
6.3. Trending #Hashtags
6.4. Social Media Platform Mentions (% of Total Mentions)
6.5. Region-Wise Social Media Mentions (% of Total Mentions)
6.6. Trending Subject Titles
7. Competition Analysis
7.1. Competition Dashboard
7.2. Pricing Analysis by Competition
7.3. Competition Benchmarking
7.4. Competition Deep Dive
7.4.1. Flag Travel Holidays
188.8.131.52. Product Portfolio
184.108.40.206. Profitability by Market Segments (Product/Channel/Region)
220.127.116.11. Sales Footprint
18.104.22.168. Strategy Overview
22.214.171.124.1. Marketing Strategy
126.96.36.199.2. Product Strategy
188.8.131.52.3. Channel Strategy
7.4.2. My French Voyage
184.108.40.206. Product Portfolio
220.127.116.11. Profitability by Market Segments (Product/Channel/Region)
18.104.22.168. Sales Footprint
22.214.171.124. Strategy Overview
126.96.36.199.1. Marketing Strategy
188.8.131.52.2. Product Strategy
184.108.40.206.3. Channel Strategy
220.127.116.11. Product Portfolio
18.104.22.168. Profitability by Market Segments (Product/Channel/Region)
22.214.171.124. Sales Footprint
126.96.36.199. Strategy Overview
188.8.131.52.1. Marketing Strategy
184.108.40.206.2. Product Strategy
220.127.116.11.3. Channel Strategy
7.4.4. Provence Small Group Tours
18.104.22.168. Product Portfolio
22.214.171.124. Profitability by Market Segments (Product/Channel/Region)
126.96.36.199. Sales Footprint
188.8.131.52. Strategy Overview
184.108.40.206.1. Marketing Strategy
220.127.116.11.2. Product Strategy
18.104.22.168.3. Channel Strategy
7.4.5. Food N’ Wine Vacations
22.214.171.124. Product Portfolio
126.96.36.199. Profitability by Market Segments (Product/Channel/Region)
188.8.131.52. Sales Footprint
184.108.40.206. Strategy Overview
220.127.116.11.1. Marketing Strategy
18.104.22.168.2. Product Strategy
22.214.171.124.3. Channel Strategy
7.4.6. So Provence So Alps!
126.96.36.199. Product Portfolio
188.8.131.52. Profitability by Market Segments (Product/Channel/Region)
184.108.40.206. Sales Footprint
220.127.116.11. Strategy Overview
18.104.22.168.1. Marketing Strategy
22.214.171.124.2. Product Strategy
126.96.36.199.3. Channel Strategy
7.4.7. Blue-Roads Touring
188.8.131.52. Product Portfolio
184.108.40.206. Profitability by Market Segments (Product/Channel/Region)
220.127.116.11. Sales Footprint
18.104.22.168. Strategy Overview
22.214.171.124.1. Marketing Strategy
126.96.36.199.2. Product Strategy
188.8.131.52.3. Channel Strategy
7.4.8. Exodus Travels
184.108.40.206. Product Portfolio
220.127.116.11. Profitability by Market Segments (Product/Channel/Region)
18.104.22.168. Sales Footprint
22.214.171.124. Strategy Overview
126.96.36.199.1. Marketing Strategy
188.8.131.52.2. Product Strategy
184.108.40.206.3. Channel Strategy
7.4.9. Back-Roads Touring
220.127.116.11. Product Portfolio
18.104.22.168. Profitability by Market Segments (Product/Channel/Region)
22.214.171.124. Sales Footprint
126.96.36.199. Strategy Overview
188.8.131.52.1. Marketing Strategy
184.108.40.206.2. Product Strategy
220.127.116.11.3. Channel Strategy
7.4.10. Scenic Luxury Cruises & Tours
18.104.22.168. Product Portfolio
22.214.171.124. Profitability by Market Segments (Product/Channel/Region)
126.96.36.199. Sales Footprint
188.8.131.52. Strategy Overview
184.108.40.206.1. Marketing Strategy
220.127.116.11.2. Product Strategy
18.104.22.168.3. Channel Strategy
7.4.11. Avalon Waterways
22.214.171.124. Product Portfolio
126.96.36.199. Profitability by Market Segments (Product/Channel/Region)
188.8.131.52. Sales Footprint
184.108.40.206. Strategy Overview
220.127.116.11.1. Marketing Strategy
18.104.22.168.2. Product Strategy
22.214.171.124.3. Channel Strategy
126.96.36.199. Product Portfolio
188.8.131.52. Profitability by Market Segments (Product/Channel/Region)
184.108.40.206. Sales Footprint
220.127.116.11. Strategy Overview
18.104.22.168.1. Marketing Strategy
22.214.171.124.2. Product Strategy
126.96.36.199.3. Channel Strategy
7.4.13. CroisiEurope River Cruises
188.8.131.52. Product Portfolio
184.108.40.206. Profitability by Market Segments (Product/Channel/Region)
220.127.116.11. Sales Footprint
18.104.22.168. Strategy Overview
22.214.171.124.1. Marketing Strategy
126.96.36.199.2. Product Strategy
188.8.131.52.3. Channel Strategy
7.4.14. Omega Tours
184.108.40.206. Product Portfolio
220.127.116.11. Profitability by Market Segments (Product/Channel/Region)
18.104.22.168. Sales Footprint
22.214.171.124. Strategy Overview
126.96.36.199.1. Marketing Strategy
188.8.131.52.2. Product Strategy
184.108.40.206.3. Channel Strategy
220.127.116.11. Product Portfolio
18.104.22.168. Profitability by Market Segments (Product/Channel/Region)
22.214.171.124. Sales Footprint
126.96.36.199. Strategy Overview
188.8.131.52.1. Marketing Strategy
184.108.40.206.2. Product Strategy
220.127.116.11.3. Channel Strategy
7.4.16. Food N’ Wine Vacations
18.104.22.168. Product Portfolio
22.214.171.124. Profitability by Market Segments (Product/Channel/Region)
126.96.36.199. Sales Footprint
188.8.131.52. Strategy Overview
184.108.40.206.1. Marketing Strategy
220.127.116.11.2. Product Strategy
18.104.22.168.3. Channel Strategy
8. Assumptions and Acronyms Used
9. Research Methodology
List of Tables
List of Charts