Culinary traveller is a newly developed concept that gives an opportunity to food and wine enthusiasts to visit various new destinations and test a local or regional cuisine. Culinary tourism became prominent when Erik Wolf, president of the International Culinary Tourism Association, presented a white paper about culinary tourism to his organisation in 2001. Since then there was no looking back for culinary travellers who are involved in learning new cooking techniques and attend wine and food testing and culinary adventures. Culinary travellers are basically those who keep less interest in travelling for shopping, meeting friends or relatives and playing games. Their sole intention is to visit different countries across the globe and relish various types of food and drinks.
Benefits for the culinary traveller
The first and foremost benefit for culinary travellers is that they get a chance to explore the local area of any region across the world and can study and understand local food trends, food history and cooking techniques. Culinary travellers can also participate in cultural activities at select destinations across the world. In places such as Spain, Paris or Italy they can participate in various events. For instance, culinary travellers can join cooking classes or can attend French cooking classes as a guest in Paris. In Spain and Italy or in any Mediterranean countries culinary travellers can enjoy farmhouse vacations, where they usually get an opportunity to stay in a villa or a farmhouse and can learn and relish the local or regional cuisine. Not only this, some culinary tours offer food and wine tasting at bistros and cafes and culinary travellers are allowed to meet the chef from whom they can learn cooking techniques and take part in different food related events and seminars.
Factors leading to a growth of culinary tourism
Social platforms are playing a major role in the growth of culinary tourism. Culinary tourists share their photographs on social networking sites. These photos are reaching up to millions of travel buffs and thus an increasing awareness about this newly developed concept is creating robust development in this sector. Many festivals or events across the globe need active participation from culinary travellers. The rising number of such food driven festivals that offer an opportunity to test local food are boosting the culinary tourism sector. Due to a rising interest in food channels and travel shows that feature food documentaries, more travel buffs are now coming forward to relish food and wine experiences, which are ultimately increasing the growth of the culinary tourism sector. However, one of the major restraint which is hampering the growth of the culinary tourism sector is that it is expensive than any other type of travelling. It attracts only a certain category of culinary travellers whose sole passion is a rich and vast culinary experience.
Culinary Traveller: General Outlook
According to the International Culinary Tourism Association, the number of culinary travellers are increasing exponentially every year. With rising online culinary travel shows more consumers will travel to various destinations to relish food and wine. This is likely to give a good fillip to culinary tourism – a good news for the food craving and experience seeking culinary traveller.
Culinary Traveller: Tour Operators
International Kitchen, Cellar Tours, Mexican Mushroom Tours, Gourmet Getaways, Wok Wiz, Saranjan Tours, and La Villa Bonita are some of the tour operators globally that arrange culinary tours mainly in Italy, Spain, Mexico and France. Some of these tour operators offer culinary tours in Mexico just for mushroom hunting, while some offer packaged tours with visits in Manhattan restaurants. Offer of a one week package of cultural gourmet delights in the south of France is also available with some of these tour operators. Apart from this some of these tour operators even arrange tours and cooking classes together in Southern Tuscany and in Italy.
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Culinary Traveller Sector Overview
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