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Germany Culinary Tourism Market

Discover How Germany May Dethrone France as the Gastronomy Capital of Europe

Germany Culinary Tourism Market by Product, Capacity, Application, Distribution Channel & Region - Forecast 2022 - 2032

Germany Culinary Tourism Market Outlook (2022-2032)

[300 Pages Report] The Germany culinary tourism market is estimated to reach US$ 48,199 Mn in 2022. As per the report, sales in the culinary tourism market are forecast to increase at a robust 12.4%CAGR over the forecast period. Total sales in the Germany culinary tourism market represent 4-8% of the global tourism market.

Attribute

Details

Germany Culinary Tourism Market Estimated Size (2022)

US$ 48,199 Mn

Market Value-based CAGR (2022-2032)

12.4 %

Market Top Players Share in 2021.

5%-8%

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2017-2021 Germany Culinary Tourism Market Outlook Compared To 2022-2032 Forecast

Germany is well-known throughout the world for its tourist destinations and food. The main trend influencing the Germany culinary tourism sector is the availability of local foods in cafés, restaurants, and other establishments. More culinary excursions are being requested by the individuals as they want to learn more about the culinary culture of the nation.

As a result, more cafés and restaurants are offering foods that are unique to that culture of Germany. Additionally, the government is promoting more cooking workshops and festivals, which is expected to augment the growth in the Germany culinary tourism market over the assessment period.

Which Factors Are Fueling Sales In The Germany Culinary Tourism Market?

“Travelers in Germany are Getting Inclined Towards Local Food Tourism”

The tourism sector in Germany is growing rapidly due to the beautiful locations present across the country. Nowadays, vacationing tourists are more interested in learning the cultural and cuisine of the country.

Germany has a wide variety of cuisines to offer tourists. The tourism industry in Germany offers self-guided food tours. In addition, the tourism industry that promotes culinary tourism in Germany can help create employment in the tourism sector, thereby promoting the culinary traditions in Germany.

“Cooking Classes in Germany are the Most Popular Culinary Tourism Activity”

German citizens offer cooking classes where one can learn how to make fresh Brot & Brötchen, choose the best products or ingredients, and buy them in local markets. Across the country, cooking classes are growing in popularity. Competition for these courses is strong, fluent English speakers and those who lead these courses are being preferred for experience-based German cooking lessons.

In addition to this, local food festivals attract more international tourists. These food festivals promote local dishes and wines. Germany has always been famous for its culture, cuisine and wine, which makes it an attractive destination for cultural tourism in Europe.

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Country Insight

What are the Steps Taken by the Government to Boost Culinary Tourism in Germany?

“Quaint Cafes and Eateries Are Gaining Popularity in Germany”

The German government is making taking initiative to boost the culinary tourism sector in by supporting culinary tourism through food museums, cooking classes, food festivals, and online and offline marketing. By promoting regional foods and ingredients, the government keeps the region's wealth intact. Together, they are collaborating with neighbourhood cafes and eateries by providing adequate funding for expansion.

“Demand for Locally Produced Wine is Driving the Germany Culinary Tourism Market”

Winemaking and tasting is one of the most popular culinary tourism activities in Germany. Tourists in Germany are keen to explore wineries and vineyards to learn more about the wine making process and enjoy delicious culinary delicacies and local dishes at these sites.

Category-Wise Insights

Which Activity Type is the Most Preferred?

“Tourists in Germany are Keen on Local Food Tourism”

Based on activity, restaurants are expected to emerge as the most lucrative segment in the Germany culinary tourism market. In Germany, local cuisine and dishes have long been available at restaurants and cafés. In recent years, restaurants have started to advertise gourmet meals and cooking schools.

Which Tourist Type Will Lead the Germany Culinary Tourism Market?

“International Tourists Will Fuel the Germany Culinary Tourism Market”

International visitors that travel to Germany for their vacations like taking culinary tours to explore the cultural heritage of the country. In order to meet the demand of foreign visitors, tour operators provide excursions to local locations that serve regional specialties.

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Competitive Landscape

The Germany culinary tourism market is consolidated with many small-scale and large players that are competing to offer tours to food festivals, cooking classes in certain cities, and samples of all the well-known German delicacies to tourists. Utilizing numerous online platforms and social media, they are advertising their business.

Some recent developments include:

  • A six-day fest dedicated to the humble but irresistible pretzel, the Speyerer Brezelfest is held during the second week of July. A pretzel queen is chosen, and there’s also a colorful parade during which delectable pretzels are tossed into the crowds. Fireworks, live music, rides, games, and a running race (Brezelfestlauf) round out the event.
  • Every September, the pretty south-western spa town of Bad Dürkheim hosts the world’s largest wine festival, the Dürkheimer Wurstmarkt. More than 300 types of wine flow during the nine-day event. You’ll find sparkling Sekt, as well as flavorful white varietals like Riesling, Silvaner, and Gewürztraminer.
  • Bavarian cooking class takes one inside a local’s 150-year-old farmhouse in Oberaudorf, while you learn firsthand how to make a Bavarian-style dinner. Learn to make strudel and schnitzel, as one sips on Bavarian beer and local schnapps, and then take home the recipes and skills to do it again after their trip.

In addition to this, many emerging companies are making a mark in the Germany culinary tourism market. They are offering food delivery services, platforms to book culinary tours, and ride booking services to assist tourists for booking experience-based activities in the country.

For instance:

  • German startuo Quandoo offers online channels to find, explore and reserve local restaurants and eateries across various cities in Germany.
  • Founded in 2013, FlixBus is a German app-based aggregator for booking bus tickets that offers self-branded bus operators providing intercity bus routes. The app also offers real-time tracking and shows available food-based activities at nearby locations.

Scope Of Report

Attribute

Details

Market Estimated Size (2022)

US$ 48,199 Mn

Market Value-based CAGR (2022-2032)

12.4 %

Market Top Players Share in 2021.

5%-8%

Forecast Period

2022-2032

Historical Data Available for

2017-2021

Market Analysis

US$ Million for Value

Key Region Covered

Europe

Key Countries Covered

Germany

Key Segments Covered

Activity Type, Booking Channel, Tourist Type, Tour Type, Customer Orientation , Age Group and Region.

Key Companies Profiled

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

The Germany Culinary Tourism Market By Category

By Activity Type:

  • Culinary Trials
  • Cooking Classes
  • Restaurants
  • Food Festivals
  • Others

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In Person Booking

By Tourist Type:

  • Domestic
  • International

By Tour Type:

  • Independent Traveler
  • Package Traveler
  • Tour Group

By Consumer Orientation:

  • Men
  • Women

By Age Group:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 66-75 Years

Frequently Asked Questions

The Germany culinary tourism market is expected to reach a valuation of US$ 48,199 Mn in 2022.

Growing popularity of local delicacies in the Germany culinary tourism market will drive growth.

Leading players operating in the Germany culinary tourism market are Alkof Holidays, Raj Tour & Travel, Intrepid Travel and MW Tours (Mandarin World Tours) among others.

Leading players in the Germany culinary tourism market are estimated to account for approximately 5-8% of the total market share.

Table of Content

1. Executive Summary

    1.1. Germany Culinary Tourism Market Outlook

        1.1.1. Who Is Travelling?

        1.1.2. How Much Do They Spend?

        1.1.3. Direct Contribution of Tourism To GDP

        1.1.4. Direct Contribution of Tourism To Employment

    1.2. Culinary Tourism Evolution Analysis

    1.3. FMI Analysis and Recommendations

2. Market Introduction

        2.1.1. Total Spending (US$ Mn) and Forecast (2022-2032)

        2.1.2. Number of Tourists (Mn) and Forecast (2022-2032)

        2.1.3. Total Spending Y-o-Y Growth Projections (2022-2032)

        2.1.4. Number of Tourists Y-o-Y Growth Projections

3. Culinary Tourism Industry Analysis

    3.1. Culinary Tourism Industry Overview

        3.1.1. Culinary Tourism Industry Contribution to Germany GDP

        3.1.2. Culinary Tourism Sector Contribution to Germany’s Overall Employment

        3.1.3. Impact of Covid-19

        3.1.4. Others

4. Germany Culinary Tourism Market Dynamics

    4.1. Market Drivers & Opportunities

        4.1.1. Tourism helps to boost German's culinary tourism industry

        4.1.2. The growing trend of learning to cook is driving the food tourism market

        4.1.3. Others (during course study)

5. Market Background

    5.1. Macro-Economic Factors

        5.1.1. Germany GDP Growth Outlook

        5.1.2. Germany Industry Value Added

        5.1.3. Consumer Spending Outlook

        5.1.4. Germany Direct contribution of Culinary Tourism to GDP

        5.1.5. Internet Penetration Rates

        5.1.6. Capital Investment in Culinary Tourism

    5.2. Forecast Factors - Relevance & Impact

6. Categorizing of Germany Culinary Tourism Market, 2021

    6.1. Introduction/ Key Findings

    6.2. Current Market Analysis by Activity Type

        6.2.1. Culinary Trials

        6.2.2. Cooking Classes

        6.2.3. Restaurants

        6.2.4. Food Festivals

        6.2.5. Others

    6.3. Current Market Analysis by Tour Type

        6.3.1. Independent Traveller

        6.3.2. Tour Group

        6.3.3. Package Traveller

    6.4. Current Market Analysis by Consumer Orientation

        6.4.1. Men

        6.4.2. Women

        6.4.3. Children

    6.5. Current Market Analysis by Age Group

        6.5.1. 15-25 Years

        6.5.2. 26-35 Years

        6.5.3. 36-45 Years

        6.5.4. 46-55 Years

        6.5.5. 66-75 Years

    6.6. Current Market Analysis by Booking Channel

        6.6.1. Phone Booking

        6.6.2. Online Booking

        6.6.3. In-Person Booking

7. Social Media Sentimental Analysis

    7.1. Social Media Platforms Preferred

            7.1.1.1. Facebook

            7.1.1.2. YouTube

            7.1.1.3. Instagram

            7.1.1.4. Twitter

            7.1.1.5. LinkedIn

            7.1.1.6. Pinterest

            7.1.1.7. Google+

            7.1.1.8. Others

    7.2. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions

    7.3. Trending #Hashtags

    7.4. Social Media Platform Mentions (% of Total Mentions)

    7.5. Region-Wise Social Media Mentions (% of Total Mentions)

    7.6. Trending Subject Titles

8. Competition Analysis

    8.1. Competition Dashboard

    8.2. Pricing Analysis by Competition

    8.3. Competition Benchmarking

    8.4. Competition Deep Dive

        8.4.1. Fork & Walk Tours Munich

            8.4.1.1. Overview

            8.4.1.2. Product Portfolio

            8.4.1.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.1.4. Sales Footprint

            8.4.1.5. Strategy Overview

                8.4.1.5.1. Marketing Strategy

                8.4.1.5.2. Product Strategy

                8.4.1.5.3. Channel Strategy

        8.4.2. VOC - Vereinte Ostdeutsche Compagnie GmbH

            8.4.2.1. Overview

            8.4.2.2. Product Portfolio

            8.4.2.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.2.4. Sales Footprint

            8.4.2.5. Strategy Overview

                8.4.2.5.1. Marketing Strategy

                8.4.2.5.2. Product Strategy

                8.4.2.5.3. Channel Strategy

        8.4.3. Withlocals

            8.4.3.1. Overview

            8.4.3.2. Product Portfolio

            8.4.3.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.3.4. Sales Footprint

            8.4.3.5. Strategy Overview

                8.4.3.5.1. Marketing Strategy

                8.4.3.5.2. Product Strategy

                8.4.3.5.3. Channel Strategy

        8.4.4. Travelxsite

            8.4.4.1. Overview

            8.4.4.2. Product Portfolio

            8.4.4.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.4.4. Sales Footprint

            8.4.4.5. Strategy Overview

                8.4.4.5.1. Marketing Strategy

                8.4.4.5.2. Product Strategy

                8.4.4.5.3. Channel Strategy

        8.4.5. Discover Bohemia Tours

            8.4.5.1. Overview

            8.4.5.2. Product Portfolio

            8.4.5.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.5.4. Sales Footprint

            8.4.5.5. Strategy Overview

                8.4.5.5.1. Marketing Strategy

                8.4.5.5.2. Product Strategy

                8.4.5.5.3. Channel Strategy

        8.4.6. Fat Tire Tours Berlin

            8.4.6.1. Overview

            8.4.6.2. Product Portfolio

            8.4.6.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.6.4. Sales Footprint

            8.4.6.5. Strategy Overview

                8.4.6.5.1. Marketing Strategy

                8.4.6.5.2. Product Strategy

                8.4.6.5.3. Channel Strategy

        8.4.7. Henry Heidelberg Tours

            8.4.7.1. Overview

            8.4.7.2. Product Portfolio

            8.4.7.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.7.4. Sales Footprint

            8.4.7.5. Strategy Overview

                8.4.7.5.1. Marketing Strategy

                8.4.7.5.2. Product Strategy

                8.4.7.5.3. Channel Strategy

        8.4.8. A Friend in Berlin

            8.4.8.1. Overview

            8.4.8.2. Product Portfolio

            8.4.8.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.8.4. Sales Footprint

            8.4.8.5. Strategy Overview

                8.4.8.5.1. Marketing Strategy

                8.4.8.5.2. Product Strategy

                8.4.8.5.3. Channel Strategy

        8.4.9. Räucherspeziatlitäten Pfau

            8.4.9.1. Overview

            8.4.9.2. Product Portfolio

            8.4.9.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.9.4. Sales Footprint

            8.4.9.5. Strategy Overview

                8.4.9.5.1. Marketing Strategy

                8.4.9.5.2. Product Strategy

                8.4.9.5.3. Channel Strategy

        8.4.10. Wie schmeckt meine Stadt

            8.4.10.1. Overview

            8.4.10.2. Product Portfolio

            8.4.10.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.10.4. Sales Footprint

            8.4.10.5. Strategy Overview

                8.4.10.5.1. Marketing Strategy

                8.4.10.5.2. Product Strategy

                8.4.10.5.3. Channel Strategy

        8.4.11. Opatrip.com Germany

            8.4.11.1. Overview

            8.4.11.2. Product Portfolio

            8.4.11.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.11.4. Sales Footprint

            8.4.11.5. Strategy Overview

                8.4.11.5.1. Marketing Strategy

                8.4.11.5.2. Product Strategy

                8.4.11.5.3. Channel Strategy

        8.4.12. Travelxsite

            8.4.12.1. Overview

            8.4.12.2. Product Portfolio

            8.4.12.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.12.4. Sales Footprint

            8.4.12.5. Strategy Overview

                8.4.12.5.1. Marketing Strategy

                8.4.12.5.2. Product Strategy

                8.4.12.5.3. Channel Strategy

        8.4.13.  Essence of Berlin

            8.4.13.1. Overview

            8.4.13.2. Product Portfolio

            8.4.13.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.13.4. Sales Footprint

            8.4.13.5. Strategy Overview

                8.4.13.5.1. Marketing Strategy

                8.4.13.5.2. Product Strategy

                8.4.13.5.3. Channel Strategy

        8.4.14. Tripaneer

            8.4.14.1. Overview

            8.4.14.2. Product Portfolio

            8.4.14.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.14.4. Sales Footprint

            8.4.14.5. Strategy Overview

                8.4.14.5.1. Marketing Strategy

                8.4.14.5.2. Product Strategy

                8.4.14.5.3. Channel Strategy

        8.4.15. Goway Travel

            8.4.15.1. Overview

            8.4.15.2. Product Portfolio

            8.4.15.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.15.4. Sales Footprint

            8.4.15.5. Strategy Overview

                8.4.15.5.1. Marketing Strategy

                8.4.15.5.2. Product Strategy

                8.4.15.5.3. Channel Strategy

        8.4.16. Others (As per request)

            8.4.16.1. Overview

            8.4.16.2. Product Portfolio

            8.4.16.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.16.4. Sales Footprint

            8.4.16.5. Strategy Overview

                8.4.16.5.1. Marketing Strategy

                8.4.16.5.2. Product Strategy

                8.4.16.5.3. Channel Strategy

9. Assumptions and Acronyms Used

10. Research Methodology

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Germany Culinary Tourism Market