Market Survey on Germany Culinary Tourism Market Covering Sales Outlook, Up-to-date Key Trends, Market Size and Forecast, Analysis of Tour Package Sales, Visitor Expenditure Outlook, Number of Trip Analysis, Market Statistics on Number of Arrivals and Departures, Statistics on Length of Visit
An In-depth Market Insights of Germany Culinary Tourism Market including Culinary Trials, Cooking Classes, Restaurants, and Food Festivals Covering Germany
Germany Culinary Tourism Market Outlook (2022 to 2032)
The German culinary tourism market is estimated to reach US$ 48,199 Million in 2022. As per the report, sales in the culinary tourism market are forecast to increase at a robust 12.4%CAGR over the forecast period. Total sales in the German culinary tourism market represent 4-8% of the global tourism market.
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2017 to2021 Germany Culinary Tourism Market Outlook Compared To 2022 to 2032 Forecast
Germany is well-known throughout the world for its tourist destinations and food. The main trend influencing the German culinary tourism sector is the availability of local foods in cafés, restaurants, and other establishments. More culinary excursions are being requested by the individuals as they want to learn more about the culinary culture of the nation.
As a result, more cafés and restaurants are offering foods that are unique to the culture of Germany. Additionally, the government is promoting more cooking workshops and festivals, which is expected to augment the growth in the German culinary tourism market over the assessment period.
Which Factors Are Fueling Sales In The Germany Culinary Tourism Market?
Travelers in Germany are Getting Inclined Towards Local Food Tourism
The tourism sector in Germany is growing rapidly due to the beautiful locations present across the country. Nowadays, vacationing tourists are more interested in learning about the culture and cuisine of the country.
Germany has a wide variety of cuisines to offer tourists. The tourism industry in Germany offers self-guided food tours. In addition, the tourism industry that promotes culinary tourism in Germany can help create employment in the tourism sector, thereby promoting culinary traditions in Germany.
Cooking Classes in Germany are the Most Popular Culinary Tourism Activity
German citizens offer cooking classes where one can learn how to make fresh Brot & Brötchen, choose the best products or ingredients, and buy them in local markets. Across the country, cooking classes are growing in popularity. Competition for these courses is strong, fluent English speakers and those who lead these courses are preferred for experience-based German cooking lessons.
Local food festivals attract more international tourists. These food festivals promote local dishes and wines. Germany has always been famous for its culture, cuisine, and wine, which makes it an attractive destination for cultural tourism in Europe.
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Country Insight
What are the Steps Taken by the Government to Boost Culinary Tourism in Germany?
Quaint Cafes and Eateries Are Gaining Popularity in Germany
The German government is making taking initiative to boost the culinary tourism sector by supporting culinary tourism through food museums, cooking classes, food festivals, and online and offline marketing. By promoting regional foods and ingredients, the government keeps the region's wealth intact. Together, they are collaborating with neighborhood cafes and eateries by providing adequate funding for expansion.
Demand for Locally Produced Wine is Driving the Germany Culinary Tourism Market
Winemaking and tasting are one of the most popular culinary tourism activities in Germany. Tourists in Germany are keen to explore wineries and vineyards to learn more about the wine-making process and enjoy delicious culinary delicacies and local dishes at these sites.
Category-Wise Insights
Which Activity Type is the Most Preferred?
Tourists in Germany are Keen on Local Food Tourism
Based on activity, restaurants are expected to emerge as the most lucrative segment in the German culinary tourism market. In Germany, local cuisine and dishes have long been available at restaurants and cafés. In recent years, restaurants have started to advertise gourmet meals and cooking schools.
Which Tourist Type Will Lead the German Culinary Tourism Market?
International Tourists Will Fuel the Germany Culinary Tourism Market
International visitors that travel to Germany for their vacations like taking culinary tours to explore the cultural heritage of the country. In order to meet the demand of foreign visitors, tour operators provide excursions to local locations that serve regionalspecialties.
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Competitive Landscape
The German culinary tourism market is consolidated with many small-scale and large players that are competing to offer tours to food festivals, cooking classes in certain cities, and samples of all the well-known German delicacies to tourists. Utilizing numerous online platforms and social media, they are advertising their business.
Some recent developments include:
A six-day fest dedicated to the humble but irresistible pretzel, the Speyerer Brezelfest is held during thesecond week of July. A pretzel queen is chosen, and there’s also a colorful parade during which delectable pretzels are tossed into the crowds. Fireworks, live music, rides, games, and a running race (Brezelfestlauf) round out the event.
Every September, the pretty southwestern spa town of Bad Dürkheim hosts the world’s largest wine festival, the Dürkheimer Wurstmarkt. More than 300 types of wine flow during the nine-day event. You’ll find sparkling Sekt, as well as flavorful white varietals like Riesling, Silvaner, and Gewürztraminer.
The Bavarian cooking class takes one inside a local’s 150-year-old farmhouse in Oberaudorf, while you learn firsthand how to make a Bavarian-style dinner. Learn to make strudel and schnitzel, with one sip of Bavarian beer and local schnapps, and then take home the recipes and skills to do it again after their trip.
Many emerging companies are making a mark in the German culinary tourism market. They are offering food delivery services, platforms to book culinary tours, and ride-booking services to assist tourists in booking experience-based activities in the country.
For instance:
German start-up Quandoo offers online channels to find, explore and reserve local restaurants and eateries across various cities in Germany.
Founded in 2013, FlixBus is a German app-based aggregator for booking bus tickets that offers self-branded bus operators providing intercity bus routes. The app also offers real-time tracking and shows available food-based activities at nearby locations.
Scope Of Report
Attribute
Details
Market Estimated Size (2022)
US$ 48,199 Million
Market Value-based CAGR (2022 to 2032)
12.4 %
Market Top Players Share in 2021.
5%-8%
Forecast Period
2022 to 2032
Historical Data Available for
2017 to 2021
Market Analysis
US$ Million for Value
Key Region Covered
Europe
Key Countries Covered
Germany
Key Segments Covered
Activity Type, Booking Channel, Tourist Type, Tour Type, Customer Orientation, Age Group, and Region.
Key Companies Profiled
Fork & Walk Tours Munich
VOC - Vereinte Ostdeutsche Compagnie GmbH
Withlocals
Travelxsite
Discover Bohemia Tours
Fat Tire Tours Berlin
Henry Heidelberg Tours
A Friend in Berlin
Räucherspeziatlitäten Pfau
Wie schmeckt meine Stadt
Opatrip.com Germany
Travelxsite
Essence of Berlin
Tripaneer
Goway Travel
Report Coverage
Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
The Germany Culinary Tourism Market By Category
By Activity Type:
Culinary Trials
Cooking Classes
Restaurants
Food Festivals
Others
By Booking Channel:
Phone Booking
Online Booking
In Person Booking
By Tourist Type:
Domestic
International
By Tour Type:
Independent Traveler
Package Traveler
Tour Group
By Consumer Orientation:
Men
Women
By Age Group:
15-25 Years
26-35 Years
36-45 Years
46-55 Years
66-75 Years
Frequently Asked Questions
What is the current Germany culinary tourism market value?
The German culinary tourism market is expected to reach a valuation of US$ 48,199 Million in 2022.
What are the key trends driving the Germany Culinary Tourism market?
The growing popularity of local delicacies in the German culinary tourism market will drive growth.
Who are the leading players in the Germany culinary tourism market?
Leading players operating in the German culinary tourism market are Alkof Holidays, Raj Tour & Travel, Intrepid Travel, and MW Tours (Mandarin World Tours) among others.
What is the market share of the leading players operating in the Germany culinary tourism market?
Leading players in the German culinary tourism market are estimated to account for approximately 5-8% of the total market share.
Table of Content
1. Executive Summary | Germany Culinary Tourism Market
1.1. Germany Culinary Tourism Market Outlook
1.1.1. Who Is Travelling?
1.1.2. How Much Do They Spend?
1.1.3. Direct Contribution of Tourism To GDP
1.1.4. Direct Contribution of Tourism To Employment
1.2. Culinary Tourism Evolution Analysis
1.3. FMI Analysis and Recommendations
2. Market Introduction
2.1.1. Total Spending (US$ Million) and Forecast (2022 to 2032)
2.1.2. Number of Tourists (Million) and Forecast (2022 to 2032)
2.1.3. Total Spending Y-o-Y Growth Projections (2022 to 2032)
2.1.4. Number of Tourists Y-o-Y Growth Projections
3. Culinary Tourism Industry Analysis
3.1. Culinary Tourism Industry Overview
3.1.1. Culinary Tourism Industry Contribution to Germany's GDP
3.1.2. Culinary Tourism Sector Contribution to Germany’s Overall Employment
3.1.3. Impact of Covid-19
3.1.4. Others
4. Market Dynamics
4.1. Market Drivers & Opportunities
4.1.1. Tourism helps to boost German's culinary tourism industry
4.1.2. The growing trend of learning to cook is driving the food tourism market
4.1.3. Others (during course study)
5. Market Background
5.1. Macro-Economic Factors
5.1.1. Germany GDP Growth Outlook
5.1.2. Germany Industry Value Added
5.1.3. Consumer Spending Outlook
5.1.4. Germany's Direct Contribution of Culinary Tourism to GDP
5.1.5. Internet Penetration Rates
5.1.6. Capital Investment in Culinary Tourism
5.2. Forecast Factors - Relevance & Impact
6. Categorizing of Market, 2021
6.1. Introduction/ Key Findings
6.2. Current Market Analysis by Activity Type
6.2.1. Culinary Trials
6.2.2. Cooking Classes
6.2.3. Restaurants
6.2.4. Food Festivals
6.2.5. Others
6.3. Current Market Analysis by Tour Type
6.3.1. Independent Traveller
6.3.2. Tour Group
6.3.3. Package Traveller
6.4. Current Market Analysis by Consumer Orientation
6.4.1. Men
6.4.2. Women
6.4.3. Children
6.5. Current Market Analysis by Age Group
6.5.1. 15-25 Years
6.5.2. 26-35 Years
6.5.3. 36-45 Years
6.5.4. 46-55 Years
6.5.5. 66-75 Years
6.6. Current Market Analysis by Booking Channel
6.6.1. Phone Booking
6.6.2. Online Booking
6.6.3. In-Person Booking
7. Social Media Sentimental Analysis
7.1. Social Media Platforms Preferred
7.1.1.1. Facebook
7.1.1.2. YouTube
7.1.1.3. Instagram
7.1.1.4. Twitter
7.1.1.5. LinkedIn
7.1.1.6. Pinterest
7.1.1.7. Google+
7.1.1.8. Others
7.2. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions
7.3. Trending #Hashtags
7.4. Social Media Platform Mentions (% of Total Mentions)
7.5. Region-Wise Social Media Mentions (% of Total Mentions)
7.6. Trending Subject Titles
8. Competition Analysis
8.1. Competition Dashboard
8.2. Pricing Analysis by Competition
8.3. Competition Benchmarking
8.4. Competition Deep Dive
8.4.1. Fork & Walk Tours Munich
8.4.1.1. Overview
8.4.1.2. Product Portfolio
8.4.1.3. Profitability by Market Segments (Product/Channel/Region)
8.4.1.4. Sales Footprint
8.4.1.5. Strategy Overview
8.4.1.5.1. Marketing Strategy
8.4.1.5.2. Product Strategy
8.4.1.5.3. Channel Strategy
8.4.2. VOC - Vereinte Ostdeutsche Compagnie GmbH
8.4.2.1. Overview
8.4.2.2. Product Portfolio
8.4.2.3. Profitability by Market Segments (Product/Channel/Region)
8.4.2.4. Sales Footprint
8.4.2.5. Strategy Overview
8.4.2.5.1. Marketing Strategy
8.4.2.5.2. Product Strategy
8.4.2.5.3. Channel Strategy
8.4.3. Withlocals
8.4.3.1. Overview
8.4.3.2. Product Portfolio
8.4.3.3. Profitability by Market Segments (Product/Channel/Region)
8.4.3.4. Sales Footprint
8.4.3.5. Strategy Overview
8.4.3.5.1. Marketing Strategy
8.4.3.5.2. Product Strategy
8.4.3.5.3. Channel Strategy
8.4.4. Travelxsite
8.4.4.1. Overview
8.4.4.2. Product Portfolio
8.4.4.3. Profitability by Market Segments (Product/Channel/Region)
8.4.4.4. Sales Footprint
8.4.4.5. Strategy Overview
8.4.4.5.1. Marketing Strategy
8.4.4.5.2. Product Strategy
8.4.4.5.3. Channel Strategy
8.4.5. Discover Bohemia Tours
8.4.5.1. Overview
8.4.5.2. Product Portfolio
8.4.5.3. Profitability by Market Segments (Product/Channel/Region)
8.4.5.4. Sales Footprint
8.4.5.5. Strategy Overview
8.4.5.5.1. Marketing Strategy
8.4.5.5.2. Product Strategy
8.4.5.5.3. Channel Strategy
8.4.6. Fat Tire Tours Berlin
8.4.6.1. Overview
8.4.6.2. Product Portfolio
8.4.6.3. Profitability by Market Segments (Product/Channel/Region)
8.4.6.4. Sales Footprint
8.4.6.5. Strategy Overview
8.4.6.5.1. Marketing Strategy
8.4.6.5.2. Product Strategy
8.4.6.5.3. Channel Strategy
8.4.7. Henry Heidelberg Tours
8.4.7.1. Overview
8.4.7.2. Product Portfolio
8.4.7.3. Profitability by Market Segments (Product/Channel/Region)
8.4.7.4. Sales Footprint
8.4.7.5. Strategy Overview
8.4.7.5.1. Marketing Strategy
8.4.7.5.2. Product Strategy
8.4.7.5.3. Channel Strategy
8.4.8. A Friend in Berlin
8.4.8.1. Overview
8.4.8.2. Product Portfolio
8.4.8.3. Profitability by Market Segments (Product/Channel/Region)
8.4.8.4. Sales Footprint
8.4.8.5. Strategy Overview
8.4.8.5.1. Marketing Strategy
8.4.8.5.2. Product Strategy
8.4.8.5.3. Channel Strategy
8.4.9. Räucherspeziatlitäten Pfau
8.4.9.1. Overview
8.4.9.2. Product Portfolio
8.4.9.3. Profitability by Market Segments (Product/Channel/Region)
8.4.9.4. Sales Footprint
8.4.9.5. Strategy Overview
8.4.9.5.1. Marketing Strategy
8.4.9.5.2. Product Strategy
8.4.9.5.3. Channel Strategy
8.4.10. Wie schmeckt meine Stadt
8.4.10.1. Overview
8.4.10.2. Product Portfolio
8.4.10.3. Profitability by Market Segments (Product/Channel/Region)
8.4.10.4. Sales Footprint
8.4.10.5. Strategy Overview
8.4.10.5.1. Marketing Strategy
8.4.10.5.2. Product Strategy
8.4.10.5.3. Channel Strategy
8.4.11. Opatrip.com Germany
8.4.11.1. Overview
8.4.11.2. Product Portfolio
8.4.11.3. Profitability by Market Segments (Product/Channel/Region)
8.4.11.4. Sales Footprint
8.4.11.5. Strategy Overview
8.4.11.5.1. Marketing Strategy
8.4.11.5.2. Product Strategy
8.4.11.5.3. Channel Strategy
8.4.12. Travelxsite
8.4.12.1. Overview
8.4.12.2. Product Portfolio
8.4.12.3. Profitability by Market Segments (Product/Channel/Region)
8.4.12.4. Sales Footprint
8.4.12.5. Strategy Overview
8.4.12.5.1. Marketing Strategy
8.4.12.5.2. Product Strategy
8.4.12.5.3. Channel Strategy
8.4.13. Essence of Berlin
8.4.13.1. Overview
8.4.13.2. Product Portfolio
8.4.13.3. Profitability by Market Segments (Product/Channel/Region)
8.4.13.4. Sales Footprint
8.4.13.5. Strategy Overview
8.4.13.5.1. Marketing Strategy
8.4.13.5.2. Product Strategy
8.4.13.5.3. Channel Strategy
8.4.14. Tripaneer
8.4.14.1. Overview
8.4.14.2. Product Portfolio
8.4.14.3. Profitability by Market Segments (Product/Channel/Region)
8.4.14.4. Sales Footprint
8.4.14.5. Strategy Overview
8.4.14.5.1. Marketing Strategy
8.4.14.5.2. Product Strategy
8.4.14.5.3. Channel Strategy
8.4.15. Goway Travel
8.4.15.1. Overview
8.4.15.2. Product Portfolio
8.4.15.3. Profitability by Market Segments (Product/Channel/Region)
8.4.15.4. Sales Footprint
8.4.15.5. Strategy Overview
8.4.15.5.1. Marketing Strategy
8.4.15.5.2. Product Strategy
8.4.15.5.3. Channel Strategy
8.4.16. Others (As per request)
8.4.16.1. Overview
8.4.16.2. Product Portfolio
8.4.16.3. Profitability by Market Segments (Product/Channel/Region)
8.4.16.4. Sales Footprint
8.4.16.5. Strategy Overview
8.4.16.5.1. Marketing Strategy
8.4.16.5.2. Product Strategy
8.4.16.5.3. Channel Strategy
9. Assumptions and Acronyms Used10. Research Methodology
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