Germany Outbound Travel Market

Germany Outbound Travel Market Size, Share, and Forecast Analysis Outlook From 2025 to 2035

The Germany outbound travel market is poised for robust growth. It is anticipated to expand from USD 649.4 billion in 2025 to USD 1.2 trillion by 2035, representing a CAGR of 6.6% during the forecast period. This growth is driven by increasing disposable income, a preference for diverse international destinations, and a surge in interest for sustainable and experiential travel.

Market Overview

Germany’s outbound tourism market is expanding steadily, with Germans traveling more frequently for both leisure and business. Growing interest in cultural, wellness, and eco-tourism is reshaping how German travelers experience international destinations. Increasing flight options and flexible travel offerings from both traditional and low-cost airlines contribute to this upward trend.

Semi-annual Market Update for the Germany Outbound Travel Market

The following chart compares the growth trends for the Germany outbound travel market between the base year of 2024 and 2025.

CAGR Values for Germany Outbound Travel Market (2024 to 2025)

It is forecast that the Germany outbound travel market will grow at a CAGR of 5% in the first half of 2024, slightly improving to 5.1% in the second half. This momentum is expected to carry through 2025, with the market reaching a steady 6.2% in H1 2025 and a slight boost to 6.6% in H2 2025, as demand for long-haul trips and experiential travel rises.

Footprint of the Germany Outbound Travel Industry in Europe (2024)

In 2024, Germany’s outbound tourism sector maintains a solid presence in Europe, with an estimated market value of USD 21.5 billion, accounting for 20% of the region's outbound tourism. German tourists make up 45% of outbound travel to destinations like the USA, Thailand, and the UAE. Notably, New York attracts a large portion of the German luxury market, drawn to the city’s shopping and fine dining experiences. Thailand, renowned for its cultural richness and tropical resorts, remains a favorite for German families, especially those seeking affordable yet luxurious vacations. Dubai’s blend of opulence and family-friendly attractions further entices Germans, making it a staple destination for both winter holidays and business trips. Seasonal peaks, particularly during Christmas and summer holidays, contribute significantly to local economies, as German tourists splurge on high-end shopping, entertainment, and culinary experiences.

Recent Developments

An Analysis of Germany Outbound Travel Categories by Type and Traveller Type

% Share of Individual Categories by Type and Traveller Type in 2025

Day Trips & Local Gateways Lead the Segment

In 2025, Day Trips & Local Gateways would represent 32 percent of the outbound tourism market for Germany, one of the major segments of tourism. It is appealing to German travelers who prefer short trips to close destinations or to neighboring countries. These are perfect getaways for travelers who yearn to experience a different scenery during long weekends or public holidays without taking an extended leave. As a result of their closeness to Germany, nations such as France, Switzerland, and the Netherlands are becoming very popular for these quick getaways, providing a simple and hassle-free alternative for travelers who desire minimal travel and planning time.

For example, weekend trips to cities like Paris, Zurich, or Amsterdam are common choices for Germans. The accessibility by train or short flights makes it feasible to enjoy vibrant cultural experiences, such as exploring Paris’s famous museums or strolling through Amsterdam’s historic canals, all within a few days. Additionally, the well-connected European rail system makes destinations like Brussels or Luxembourg even more appealing, as travelers can enjoy leisurely journeys without the need for airports or long lines.

The growth of road trips in Europe is another factor driving this segment. German travelers frequently opt for scenic drives through the Alps or along the French Riviera, making use of flexible itineraries to stop at charming villages or breathtaking natural landscapes. These trips offer both cultural immersion and outdoor exploration, making them a perfect choice for travelers who seek a fulfilling experience in a short amount of time. With affordable accommodations and easy access, Day Trips & Local Gateways are expected to continue expanding in popularity among German tourists.

Independent Travelers Lead the Market

In 2025, independent travelers will make up 60% of Germany’s outbound travel market, a notable shift fueled by the growing demand for personalized, self-guided experiences. More Germans are gravitating towards customized trips, seeking unique destinations and authentic encounters that go beyond traditional package tours. Solo travelers, in particular, are drawn to activities that immerse them in local cultures and landscapes. Popular choices include hiking through the Swiss Alps, where travelers can experience the stunning scenery at their own pace, or exploring ancient historical sites in Greece, such as the Acropolis or the ruins of Delphi, where they can delve deep into the rich history of the Mediterranean without the constraints of guided tours.

Families and couples are also embracing the trend of independent travel, valuing the flexibility it provides. Families, for example, may choose to create an educational adventure in London, combining visits to iconic landmarks like the British Museum and Tower of London with kid-friendly activities such as taking in a West End show or enjoying the city’s famous amusement parks like Legoland Windsor. Couples, on the other hand, may opt for a road trip through the United States, visiting national parks like Yellowstone or the Grand Canyon, while stopping at must-see cities like San Francisco and Las Vegas. These trips allow couples to customize their schedules, combining outdoor adventures with cultural exploration and city attractions.

The rise of online travel platforms like Booking.com, Kayak, and Airbnb is making it easier for independent travelers to plan their own journeys. These platforms provide access to a wide range of accommodations, flights, and activities, often with user reviews and suggestions tailored to specific interests. This digital flexibility allows travelers to create bespoke itineraries, ensuring that their trips reflect personal tastes, whether that’s staying in boutique hotels, attending a cooking class in Tuscany, or exploring off-the-beaten-path destinations.

Competitive Landscape

The German outbound travel industry is led by major online platforms and well-established travel agencies. Key players include TUI, DER Touristik, and FTI Touristik, offering a broad range of travel packages and destinations. Smaller, niche operators like Viator (for tours) and Intrepid Travel (for adventure and eco-tours) cater to specific traveler segments, focusing on unique experiences such as guided cultural explorations and off-the-beaten-path adventures. These companies excel in delivering specialized travel options, particularly for those seeking meaningful and immersive vacations.

2025 Market Share of Germany Outbound Travel Industry Players

In the Germany outbound travel industry, TUI holds a leading market share of 23%, followed by DER Touristik at 18%, and FTI Touristik at 12%. Niche players cater to adventure and culturally curious travelers. Smaller operators focusing on luxury or wellness tourism occupy 25% of the market.

Top Segments Studied in the Germany Outbound Travel Market Report

By Type:

The industry is segmented into Day Trips & Local Gateways, Museums, Pilgrimages, Religious and Heritage Tours, and Others.

By Traveller Type:

The market is analyzed by Independent Traveller, Tour Group, and Package Traveller.

By Booking Channel:

The industry is segmented into Online Booking and Offline Booking.

By Age Group:

Segmentation includes 0 to 20 Years, 21 to 40 Years, 41 to 60 Years, and 60 Above.

By Tourism Type:

The industry includes Domestic and International tourism.