The outbound travel market in the United Kingdom is projected to reach USD 98.24 billion by 2025 and increase to USD 224.17 billion by 2035, growing at a compound annual growth rate (CAGR) of 8.60%. European countries are expected to be the largest market for outbound travel during the 2025 to 2035 period.
Significant growth in the UK outbound travel market is being driven by factors such as increased disposable income, the rise in remote working trends, and growing demand for adventure and wellness tourism.
A shift towards short getaways and the use of online booking platforms is also evident, as travelers increasingly seek convenience and affordability. However, challenges such as rising travel costs, economic uncertainties, and fluctuating exchange rates are presenting obstacles to growth.
Key trends such as the rise of “workcations,” the evolution of luxury travel towards more personalized and authentic experiences, and the increasing demand for festival tourism are shaping the market. Travel companies are responding by diversifying their offerings, enhancing digital booking experiences, and developing bespoke travel experiences for consumers. These trends are expected to provide continued opportunities for growth in both leisure and business travel sectors.
Between 2025 and 2035, the outbound travel market in the United Kingdom is expected to continue its growth trajectory. The demand for wellness and adventure travel is projected to increase as travelers prioritize health and unique experiences.
Additionally, the remote work trend is expected to encourage more professionals to blend work and travel, resulting in a significant rise in demand for destinations catering to “workcations.” As younger demographics continue to seek unconventional travel experiences and accessible international destinations, the market is anticipated to experience further expansion. With these evolving preferences, the outbound travel market in the UK is poised for continued growth, driven by shifting consumer behavior and increasing globalization.
| Metric | Value |
|---|---|
| Industry Size (2025E) | USD 98.24 billion |
| Industry Value (2035F) | USD 224.17 billion |
| CAGR (2025 to 2035) | 8.60% |
The following chart highlights the growth trends for the UK outbound travel market between 2024 and 2025.
CAGR Values for UK Outbound Travel Market (2024 to 2025)
It is anticipated that the UK outbound travel market will witness a CAGR of 3.9% in the first half of 2024, increasing slightly to 4% in the second half. This upward trajectory is expected to continue into 2025, with a projected 4.6% CAGR in H1 2025 and rising to 4.8% in H2 2025 as British travellers increasingly seek new global destinations and experiences.
The market analysis covers various segments including Day Trips & Local Gateways, Museums, Pilgrimages, Religious and Heritage Tours, and Other (such as eco-tourism, adventure travel, and wellness retreats). Additionally, the analysis includes Traveler Types such as Independent Traveler, Tour Group, and Package Traveler. It further examines Booking Channels, including Online Booking and Offline Booking. Age Groups analyzed include 0 to 20 Years, 21 to 40 Years, 41 to 60 Years, and 60 Above. Finally, the analysis encompasses regional insights from England, Scotland, Wales, and Northern Ireland.
The outbound travel market is segmented into Day Trips & Local Gateways, Museums, Pilgrimages, Religious and Heritage Tours, and Others (including eco-tourism, adventure travel, wellness retreats, and cultural experiences).
Among these, Day Trips & Local Gateways dominate the market, projected to maintain a significant market share due to the growing demand for short and budget-friendly vacations. With an increasing preference for quick getaways and regional exploration, this segment is expected to witness a robust CAGR of approximately 9.5% from 2025 to 2035.
Conversely, Pilgrimages and Religious & Heritage Tours are expected to experience steady growth, driven by spiritual and cultural travel but at a slower pace due to their niche appeal. The Others segment, incorporating emerging trends like wellness and adventure travel, is anticipated to see moderate growth, though it remains highly fragmented and dependent on evolving consumer preferences.
| Category | CAGR (2025 to 2035) |
|---|---|
| Day Trips & Local Gateways | 9.5% |
The outbound travel market is segmented into Independent Traveler, Tour Group, and Package Traveler. Among these, the Independent Traveler segment is projected to experience the highest growth, driven by increasing consumer demand for personalized, flexible travel experiences.
This segment is favored by younger, tech-savvy travelers who value autonomy and unique itineraries. As a result, Independent Travelers are expected to see a CAGR of 10.2% from 2025 to 2035, capturing a larger share of the market.
The Tour Group segment is likely to see slower growth due to its more structured and traditional approach, which may not resonate as strongly with the younger demographics seeking spontaneity and custom experiences. The Package Traveler segment will maintain a steady pace, attracting families and older travelers seeking convenience and all-inclusive offerings, but it is anticipated to grow at a more muted rate.
| Category | CAGR (2025 to 2035) |
|---|---|
| Independent Traveler | 10.2% |
The outbound travel market is segmented into Online Booking and Offline Booking. Among these, the Online Booking segment is anticipated to experience the highest growth due to the increasing reliance on digital platforms, convenience, and technological advancements.
Consumers are increasingly opting for online booking channels, benefiting from the ability to compare prices, read reviews, and access a wide variety of travel options with ease. This segment is expected to see a robust CAGR of 9.7% from 2025 to 2035, capturing a dominant market share of nearly 60%.
In contrast, Offline Booking will likely experience more muted growth, driven mainly by older demographics or individuals seeking personalized services or specific travel experiences that require agent intervention. The reliance on traditional booking methods is diminishing as digital literacy and mobile device usage continue to rise among travelers, contributing to the increased demand for online platforms.
| Category | Market Share |
|---|---|
| Online Booking | 60% |
The outbound travel market is segmented by age group, including 0 to 20 Years, 21 to 40 Years, 41 to 60 Years, and 60 Above. Among these, the 21 to 40 Years segment is expected to be the fastest-growing, driven by millennials and Gen Z who increasingly value travel as an integral part of their lifestyle. This demographic tends to prioritize experiences over material goods, resulting in greater demand for international travel.
As a result, the 21 to 40 Years segment is projected to witness a CAGR of 10.3% from 2025 to 2035, capturing a substantial share of the market. The 41 to 60 Years segment will likely see steady growth, driven by professionals with greater disposable income seeking leisure travel.
However, the 0 to 20 Years and 60 Above segments will experience muted growth due to the younger age group's limited spending power and the 60+ demographic’s preference for more relaxed and less frequent travel.
| Category | CAGR (2025 to 2035) |
|---|---|
| 21 to 40 Years | 10.3% |
| Date | Development & Details |
|---|---|
| Jan 2025 | Eco-Friendly Travel Packages - Leading agencies such as Trailfinders launched new eco-conscious travel packages to destinations like Costa Rica and Iceland, offering carbon offset options. |
| Dec 2024 | New Flight Routes to Asia - British Airways introduced direct flights from London to Ho Chi Minh City, catering to UK travellers exploring Southeast Asia. |
| Nov 2024 | Luxury Train Journeys - The Belmond brand launched a new luxury train route through Italy, attracting high-end tourists seeking a slower pace of travel. |
| Oct 2024 | Digital Nomad Programs - Companies like Workaway introduced bespoke travel packages targeting remote workers in locations such as Lisbon and Bali. |
| Sept 2024 | Family Travel Packages - Thomas Cook introduced new family-oriented itineraries to the Mediterranean, including family-friendly tours and kid-centric experiences in Greece and Spain. |
The UK outbound travel market is competitive, with major international players like TUI Group, Jet2holidays, Thomas Cook Grou leading the charge. These large companies dominate through strong online booking platforms, offering a range of travel packages that include everything from budget to luxury options.
Niche operators like The Luxury Travel Company and Exodus Travels cater to specialized markets, offering high-end travel experiences or adventure holidays for active travellers. These smaller agencies have gained ground by focusing on tailored, boutique experiences that larger operators may not offer, particularly in the realms of luxury, adventure, and sustainable travel.
2025 Market Share of UK Outbound Travel Industry Players
In the UK outbound travel industry, leading players include TUI Group, Jet2holidays, Thomas Cook Grou. Niche agencies such as The Luxury Travel Company (8%) and Exodus Travels (7%) are seeing growing demand due to their specialized offerings. Smaller players catering to specific traveller types, including solo adventurers, wellness enthusiasts, and eco-tourists, account for the remaining 29%.
The industry is segmented into Day Trips & Local Gateways, Museums, Pilgrimages, Religious and Heritage Tours, and Others.
The market is analyzed by Independent Traveller, Tour Group, and Package Traveller.
The industry is segmented into Online Booking and Offline Booking.
Segmentation includes 0 to 20 Years, 21 to 40 Years, 41 to 60 Years, and 60 Above.
The industry includes Domestic and International tourism.
The outbound travel industry in the United Kingdom is poised to reach USD 98.24 billion in 2025.
The industry is anticipated to surpass a valuation of USD 224.17 billion by 2035.
The demand for outbound travel in the United Kingdom is likely to rise at a CAGR of 8.60% from 2025 to 2035.
Independent travellers are the leading outbound travel type in the industry.
The online booking channel is anticipated to lead the industry in 2025.
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UK Outbound Travel Market
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