Tourism Industry Loyalty Programs market
FMI offers in-depth coverage of how loyalty programs are expected to evolve within the tourism sector in forthcoming years
Tourism Industry Loyalty Programs Market by Program Type, Booking Channel, Tourist Type, Tour Type, Customer Orientation, Age Group & Region - Forecast 2022 - 2032
Tourism Industry Loyalty Programs market Outlook (2022-2032)
[310 Pages Report] As per newly released data by Future Market Insights (FMI), the Tourism Industry Loyalty Programs market is estimated at US$ 24 Bn in 2022 and is projected to reach US$ 73.6 Bn by 2032, at a CAGR of 9.20% from 2022 to 2032. Share of Tourism Industry Loyalty Programs market in its parent market (Tourism market) is approximately ~5%-6%.
Attribute |
Details |
Tourism Industry Loyalty Programs Market Estimated Size (2022) |
US$ 24 Bn |
Tourism Industry Loyalty Programs Market Projected Size (2032) |
US$ 73.6 Bn |
Tourism Industry Loyalty Programs Value-based CAGR (2022-2032) |
9.20 % |
Tourism Industry Loyalty Programs Market Top players market share |
~5%-6 % |
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2017-2021 Tourism Industry Loyalty Programs Market Outlook Compared to 2022-2032 Forecast
Since it costs more for a firm to sell to a new client than it does to an existing one, loyal consumers are one of the main drivers of any business. Loyalty programs are incentives offered by businesses to customers who make repeated purchases from them. In order to improve the value of customers' travel experiences, loyalty programs have developed in the travel industry.
The reward system and loyalty programs are always being improved by the travel industry. With a growing number of new competitors entering each of its businesses, the tourist industry has become extremely competitive. The benefits that customers receive in the form of awards increase with membership level. Both the number of first-time travelers and the frequency of repeat visitors has increased as a result of these activities.
What are the key trends driving sales of loyalty program in the travel industry in the global market?
The key trends driving the loyalty program in the travel industry in the global companies are the digital transformation in the recent years. The digitalization has attracted more tourists because it has become hassle free (they do not have to carry the loyalty card around anymore). Also it is easier to avail the loyalty rewards by just entering one’s email id or phone number on the tour company’s website. It is seen that it is easier to avail loyalty programs digitally.
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Talk to AnalystHow are personalized rewards helping to gain more consumers to the market?
The personalization of loyalty rewards is attracting more consumers to the market because the company is putting in more efforts to programs. Personalized emails/ offers are helping the tour companies because the customers stick with them for a very long period of time. Personalization of loyalty programs include discounts, mystery gifts, different tours according to the consumer likings etc.
Region wise- Insight
How is the loyalty program in the travel industry doing in the APAC countries?
“The APAC countries have contributed to the strong market growth of this particular industry “
The APAC countries have contributed 33.5% to the market growth of the loyalty program in the travel industry. In the Asia Pacific region, loyalty and incentive programs are expanding their market share. The region's robust market growth was primarily driven by the region's vast population, fast digitalization, and customer preference for rewards programs. Loyalty and rewards programs have become very popular in the APAC countries as internet buying has become an increasingly popular trend over the past ten years. This trend is anticipated to continue as national and international brands continue to look for ways to differentiate their strategies through loyalty and rewards programs.
How is the loyalty program in the travel industry attracting more countries to the European countries?
“The customization and personalization provided by the companies is helping to expand the market”
The European region has contributed 29% to the global loyalty program in the travel industry sector. Demand changes, an inability to manage qualitative development and supply expansion, as well as individualized and erratic consumer behavior, have forced many organizations to create strong competitive advantages over their rivals.

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Category-wise Insights
What program type of loyalty programs in the travel industry is more popular?
“Tiered program is the most popular loyalty program in the travel industry”
There are different program types in the loyalty program in the travel industry which includes: Point programs, Tiered programs, Value-based programs, Omni channel loyalty programs, Paid programs, Others etc. The most popular among these programs is the tiered program. In that they often let consumers earn points for their purchases, tiered programs are comparable to point schemes. Various benefits, such as free gifts, discounts, early access to new items, and unique voting privileges on products are available to customers based on their tier.
No matter how frequently a consumer chooses to make purchases—once a year, once a month, or even every day—using tiers in incentive programs guarantees that customers receive genuine value.
What Type of Booking Channel is the Most Prominent Channel through Forecast Period?
“Tourists Prefer to Make Online Bookings”
There are different booking channels that can be used by consumers like online bookings, in person bookings and phone bookings. The most preferred channel among the tourists is the online booking. This is due to the fact that in recent years the use of loyalty cards has lessen. There is more use of loyalty points which one can redeem putting in the email id or phone number on the particular tour company’s website.
Which Tour type is more popular?
“Package traveler is the most popular tour type of the loyalty program in the travel industry”
Tourists prefer to take the loyalty program when the tour type is package traveler. This is because when one selects to go on a package traveler it mostly includes exploring all the popular places of that region/state/ country, cuisine, most preferred activity of that place etc. which can be very heavy on the pocket. So through loyalty programs available in the travel industry which the loyal customers can avail the costs of the tour lessen.
Competitive Landscape
The leading businesses in the loyalty program in the travel industry are focusing on updating their offerings by introducing sales, new tour destinations, and package deals in order to get a competitive edge in the market.
For instance:
- The Savoy sends personalized emails to their loyalty members with information that matches personal preferences, past bookings, or upcoming trips. For example, The Savoy sends personalized recommendations to a subscriber who is about to visit London. With this type of targeting, loyalty customers receive only emails that are bound to pique individual interests.
- Thompson Hotels goes the extra mile with their loyalty program by asking members for feedback after a booking or brand interaction. They then use this feedback to implement changes that will provide a better customer experience.
Scope of Report
Attribute |
Details |
Forecast Period |
2022-2032 |
Historical Data Available for |
2017-2021 |
Market Analysis |
US$ Million for Value |
Key Region Covered |
North America, Latin America, Europe, South Asia, East Asia, Oceania, MEA |
Key Countries Covered |
U.S. , Canada, Mexico, Brazil, Peru, Chile, Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, Poland, Russia, Luxembourg, India, Thailand, Indonesia, Malaysia ,China, Japan ,South Korea, Australia ,New Zealand, GCC, Southern Africa, and North Africa |
Key Segments Covered |
Program Type, Booking Channel, Tourist Type, Tour Type, Customer Orientation , Age Group and Region. |
Key Companies Profiled |
|
Report Coverage |
Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
Customization & Pricing |
Available upon Request |
The Tourism Industry Loyalty Programs market by Category
By Program Type:
- Point programs
- Tiered programs
- Value-based programs
- Others
By Booking Channel:
- Phone Booking
- Online Booking
- In Person Booking
By accessibility:
- Card based
- Digital based access
By Tourist Type:
- Domestic
- International
By Tour Type:
- Independent Traveler
- Package Traveler
- Tour Group
By Consumer Orientation:
- Men
- Women
By Age Group:
- 15-25 Years
- 26-35 Years
- 36-45 Years
- 46-55 Years
- 66-75 Years
Frequently Asked Questions
What is the current Tourism Industry Loyalty Programs market value?
The Tourism Industry Loyalty Programs market is expected to reach a valuation of US$ 24 Mn in 2022.
What are the key trends driving the Tourism Industry Loyalty Programs market?
One of the main key trend driving the Tourism Industry Loyalty Programs market is that companies in the tourist business are forming coalition initiatives and strategic alliances.
Who are the leading players in the Tourism Industry Loyalty Programs market?
Leading players operating in the Tourism Industry Loyalty Programs market are Thompson Hotels, Hotel Tonight, The Hertz Corporation, National Car Rental, Travelex Limited ABN, Zinrelo, Flight Centre among others.
What is the market share of the leading players operating in Tourism Industry Loyalty Programs market?
Leading players in the India Culinary Tourism market are estimated to account for approximately 5%-6% of the total market share.
Table of Content
1. Executive Summary 1.1. Global Market Outlook 1.1.1. Who Is Travelling? 1.1.2. How Much Do They Spend? 1.1.3. Direct Contribution of Tourism To GDP 1.1.4. Direct Contribution of Tourism To Employment 1.2. Tourism Evolution Analysis 1.3. FMI Analysis and Recommendations 2. Market Introduction 2.1. Total Spending (US$ Mn) and Forecast (2022-2032) 2.2. Number of Faith based Tourists (Mn) and Forecast (2022-2032) 2.3. Total Spending Y-o-Y Growth Projections (2022-2032) 2.4. Number of Faith based Tourists Y-o-Y Growth Projections 3. Global Tourism Industry Analysis 3.1. Tourism Industry Overview 3.1.1. Travel & Tourism Industry Contribution To Global GDP 3.1.1.1. Business Spending v/s Leisure Spending 3.1.1.2. Domestic v/s Foreign 3.1.1.3. Direct, Indirect, and Induced 3.1.2. Travel Sector Contribution To Global Overall Employment 3.1.3. Travel & Tourism Growth Rate 3.1.4. Foreign Visitor Exports As Percentage of Total Exports 3.1.5. Capital Investment In Travel & Tourism Industry 3.1.6. Different Components of Travel & Tourism 3.1.7. Global Tourism Industry Outlook 3.1.7.1. Cultural Tourism 3.1.7.2. Culinary Tourism 3.1.7.3. Eco/Sustainable Tourism 3.1.7.4. Sports Tourism 3.1.7.5. Spiritual Tourism 3.1.7.6. Wellness Tourism 3.1.7.7. Others 4. Global Tourism Industry Loyalty Programs Market Dynamics 4.1. Market Drivers & Opportunities 4.1.1. Digital presence has helped to boost the Loyalty Programs in the Tourism Sector. 4.1.2. Personalized rewards helping to gain more consumers to the market 4.1.3. Others (during course study) 5. Market Background 5.1. Top 10 Tourism Industry Loyalty Programs Market Companies 5.2. Macro-Economic Factors 5.2.1. Global GDP Growth Outlook 5.2.2. Global Industry Value Added 5.2.3. Global Consumer Spending Outlook 5.2.4. Global Direct contribution of Travel & Tourism to GDP 5.2.5. Global Visitor Exports and International Tourist Arrivals 5.2.6. Capital Investment In Travel & Tourism 5.2.7. Top Tourism Spending Countries 5.3. Forecast Factors - Relevance & Impact 6. Categorizing of Global Tourism Industry Loyalty Programs Market 2021 6.1. Introduction/ Key Findings 6.2. Current Market Analysis by Program Type (% of Demand) 6.2.1. Point programs 6.2.2. Tiered programs 6.2.3. Value-based programs 6.2.4. Others 6.3. Current Market Analysis By Booking Channel (% of Demand) 6.3.1. Phone Booking 6.3.2. Online Booking 6.3.3. In Person Booking 6.4. Current Market Analysis By Tourist Type (% of Demand) 6.4.1. Domestic 6.4.2. International 6.5. Current Market Analysis By Tour Type (% of Demand) 6.5.1. Independent Traveller 6.5.2. Tour Group 6.5.3. Package Traveller 6.6. Current Market Analysis By Consumer Orientation (% of Demand) 6.6.1. Men 6.6.2. Women 6.6.3. Children 6.7. Current Market Analysis By Age Group (% of Demand) 6.7.1. 15-25 Years 6.7.2. 26-35 Years 6.7.3. 36-45 Years 6.7.4. 46-55 Years 6.7.5. 66-75 Years 6.8. Current Market Analysis By Region (% of Demand) 6.8.1. North America 6.8.2. Latin America 6.8.3. Europe 6.8.4. East Asia 6.8.5. South Asia 6.8.6. Oceania 6.8.7. MEA 6.9. Key Findings, By Each Category 7. Categorizing of North America Tourism Industry Loyalty Programs Market 2021 7.1. Introduction/ Key Findings 7.2. Current Market Analysis by Program Type (% of Demand) 7.2.1. Point programs 7.2.2. Tiered programs 7.2.3. Value-based programs 7.2.4. Others 7.3. Current Market Analysis By Booking Channel (% of Demand) 7.3.1. Phone Booking 7.3.2. Online Booking 7.3.3. In Person Booking 7.4. Current Market Analysis By Tourist Type (% of Demand) 7.4.1. Domestic 7.4.2. International 7.5. Current Market Analysis By Tour Type (% of Demand) 7.5.1. Independent Traveler 7.5.2. Tour Group 7.5.3. Package Traveler 7.6. Current Market Analysis By Consumer Orientation (% of Demand) 7.6.1. Men 7.6.2. Women 7.6.3. Children 7.7. Current Market Analysis By Age Group (% of Demand) 7.7.1. 15-25 Years 7.7.2. 26-35 Years 7.7.3. 36-45 Years 7.7.4. 46-55 Years 7.7.5. 66-75 Years 7.8. Current Market Analysis By Country (% of Demand) 7.8.1. US 7.8.2. Canada 7.9. Key Findings, By Each Category 8. Categorizing of Latin America Tourism Industry Loyalty Programs Market 2021 8.1. Introduction/ Key Findings 8.2. Current Market Analysis by Program Type (% of Demand) 8.2.1. Point programs 8.2.2. Tiered programs 8.2.3. Value-based programs 8.2.4. Others 8.3. Current Market Analysis By Booking Channel (% of Demand) 8.3.1. Phone Booking 8.3.2. Online Booking 8.3.3. In Person Booking 8.4. Current Market Analysis By Tourist Type (% of Demand) 8.4.1. Domestic 8.4.2. International 8.5. Current Market Analysis By Tour Type (% of Demand) 8.5.1. Independent Traveler 8.5.2. Tour Group 8.5.3. Package Traveler 8.6. Current Market Analysis By Consumer Orientation (% of Demand) 8.6.1. Men 8.6.2. Women 8.6.3. Children 8.7. Current Market Analysis By Age Group (% of Demand) 8.7.1. 15-25 Years 8.7.2. 26-35 Years 8.7.3. 36-45 Years 8.7.4. 46-55 Years 8.7.5. 66-75 Years 8.8. Current Market Analysis By Country (% of Demand) 8.8.1. Brazil 8.8.2. Mexico 8.8.3. Argentina 8.8.4. Colombia 8.8.5. Rest of LA 8.9. Key Findings, By Each Category 9. Categorizing of Europe Tourism Industry Loyalty Programs Market 2021 9.1. Introduction/ Key Findings 9.2. Current Market Analysis By Type (% of Demand) 9.2.1. Point programs 9.2.2. Tiered programs 9.2.3. Value-based programs 9.2.4. Others 9.3. Current Market Analysis By Booking Channel (% of Demand) 9.3.1. Phone Booking 9.3.2. Online Booking 9.3.3. In Person Booking 9.4. Current Market Analysis By Tourist Type (% of Demand) 9.4.1. Domestic 9.4.2. International 9.5. Current Market Analysis By Tour Type (% of Demand) 9.5.1. Independent Traveler 9.5.2. Tour Group 9.5.3. Package Traveler 9.6. Current Market Analysis By Consumer Orientation (% of Demand) 9.6.1. Men 9.6.2. Women 9.6.3. Children 9.7. Current Market Analysis By Age Group (% of Demand) 9.7.1. 15-25 Years 9.7.2. 26-35 Years 9.7.3. 36-45 Years 9.7.4. 46-55 Years 9.7.5. 66-75 Years 9.8. Current Market Analysis By Country (% of Demand) 9.8.1. Germany 9.8.2. Russia 9.8.3. France 9.8.4. Italy 9.8.5. UK 9.8.6. Rest of Europe 9.9. Key Findings, By Each Category 10. Categorizing of East Asia Tourism Industry Loyalty Programs Market 2021 10.1. Introduction/ Key Findings 10.2. Current Market Analysis by Program Type (% of Demand) 10.2.1. Point programs 10.2.2. Tiered programs 10.2.3. Value-based programs 10.2.4. Others 10.3. Current Market Analysis By Booking Channel (% of Demand) 10.3.1. Phone Booking 10.3.2. Online Booking 10.3.3. In Person Booking 10.4. Current Market Analysis By Tourist Type (% of Demand) 10.4.1. Domestic 10.4.2. International 10.5. Current Market Analysis By Tour Type (% of Demand) 10.5.1. Independent Traveler 10.5.2. Tour Group 10.5.3. Package Traveler 10.6. Current Market Analysis By Consumer Orientation (% of Demand) 10.6.1. Men 10.6.2. Women 10.6.3. Children 10.7. Current Market Analysis By Age Group (% of Demand) 10.7.1. 15-25 Years 10.7.2. 26-35 Years 10.7.3. 36-45 Years 10.7.4. 46-55 Years 10.7.5. 66-75 Years 10.8. Current Market Analysis By Country (% of Demand) 10.8.1. China 10.8.2. Japan 10.8.3. South Korea 10.9. Key Findings, By Each Category 11. Categorizing of South Asia Tourism Industry Loyalty Programs Market 2021 11.1. Introduction/ Key Findings 11.2. Current Market Analysis by Program Type (% of Demand) 11.2.1. Point programs 11.2.2. Tiered programs 11.2.3. Value-based programs 11.2.4. Others 11.3. Current Market Analysis By Booking Channel (% of Demand) 11.3.1. Phone Booking 11.3.2. Online Booking 11.3.3. In Person Booking 11.4. Current Market Analysis By Tourist Type (% of Demand) 11.4.1. Domestic 11.4.2. International 11.5. Current Market Analysis By Tour Type (% of Demand) 11.5.1. Independent Traveler 11.5.2. Tour Group 11.5.3. Package Traveler 11.6. Current Market Analysis By Consumer Orientation (% of Demand) 11.6.1. Men 11.6.2. Women 11.6.3. Children 11.7. Current Market Analysis By Age Group (% of Demand) 11.7.1. 15-25 Years 11.7.2. 26-35 Years 11.7.3. 36-45 Years 11.7.4. 46-55 Years 11.7.5. 66-75 Years 11.8. Current Market Analysis By Country (% of Demand) 11.8.1. India 11.8.2. Malaysia 11.8.3. Indonesia 11.8.4. Thailand 11.8.5. Philippines 11.8.6. Cambodia 11.8.7. Vietnam 11.8.8. Rest of SA 11.9. Key Findings, By Each Category 12. Categorizing of Oceania Tourism Industry Loyalty Programs Market 2021 12.1. Introduction/ Key Findings 12.2. Current Market Analysis by Program Type (% of Demand) 12.2.1. Point programs 12.2.2. Tiered programs 12.2.3. Value-based programs 12.2.4. Others 12.3. Current Market Analysis By Booking Channel (% of Demand) 12.3.1. Phone Booking 12.3.2. Online Booking 12.3.3. In Person Booking 12.4. Current Market Analysis By Tourist Type (% of Demand) 12.4.1. Domestic 12.4.2. International 12.5. Current Market Analysis By Tour Type (% of Demand) 12.5.1. Independent Traveler 12.5.2. Tour Group 12.5.3. Package Traveler 12.6. Current Market Analysis By Consumer Orientation (% of Demand) 12.6.1. Men 12.6.2. Women 12.6.3. Children 12.7. Current Market Analysis By Age Group (% of Demand) 12.7.1. 15-25 Years 12.7.2. 26-35 Years 12.7.3. 36-45 Years 12.7.4. 46-55 Years 12.7.5. 66-75 Years 12.8. Current Market Analysis By Country (% of Demand) 12.8.1. Australia 12.8.2. New Zealand 12.9. Key Findings, By Each Category 13. Categorizing of Middle East and Africa Tourism Industry Loyalty Programs Market 2021 13.1. Introduction/ Key Findings 13.2. Current Market Analysis by Program Type (% of Demand) 13.2.1. Point programs 13.2.2. Tiered programs 13.2.3. Value-based programs 13.2.4. Others 13.3. Current Market Analysis By Booking Channel (% of Demand) 13.3.1. Phone Booking 13.3.2. Online Booking 13.3.3. In Person Booking 13.4. Current Market Analysis By Tourist Type (% of Demand) 13.4.1. Domestic 13.4.2. International 13.5. Current Market Analysis By Tour Type (% of Demand) 13.5.1. Independent Traveler 13.5.2. Tour Group 13.5.3. Package Traveler 13.6. Current Market Analysis By Consumer Orientation (% of Demand) 13.6.1. Men 13.6.2. Women 13.6.3. Children 13.7. Current Market Analysis By Age Group (% of Demand) 13.7.1. 15-25 Years 13.7.2. 26-35 Years 13.7.3. 36-45 Years 13.7.4. 46-55 Years 13.7.5. 66-75 Years 13.8. Current Market Analysis By Country (% of Demand) 13.8.1. Turkey 13.8.2. South Africa 13.8.3. UAE 13.8.4. Egypt 13.8.5. Jordan 13.8.6. Rest of MEA 13.9. Key Findings, By Each Category 14. Competition Analysis 14.1. Competition Dashboard 14.2. Competition Benchmarking 14.3. Competition Deep Dive 14.3.1. Thompson Hotels 14.3.1.1. Overview 14.3.1.2. Service Portfolio 14.3.1.3. Strategy Overview/campaigns 14.3.2. Hotel Tonight 14.3.3. The Hertz Corporation 14.3.4. National Car Rental 14.3.5. Travelex Limited ABN 14.3.6. Zinrelo 14.3.7. Flight Centre 14.3.8. Delta airlines 14.3.9. Virgin Experience Days 14.3.10. The Drake 14.3.11. The Savoy 14.3.12. Wonderful Union 14.3.13. Other Players (As Per Request) 15. Social Media Sentimental Analysis 15.1. Social Media Platforms Preferred 15.1.1. Facebook 15.1.2. YouTube 15.1.3. Instagram 15.1.4. Twitter 15.1.5. LinkedIn 15.1.6. Pinterest 15.1.7. Google+ 15.1.8. Others 15.2. Perceptions on the Proposed Tourism Industry Loyalty Programs Market Tour Package 15.3. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions 15.4. Trending #Hashtags 15.5. Social Media Platform Mentions (% of Total Mentions) 15.6. Region-Wise Social Media Mentions (% of Total Mentions) 15.7. Trending Subject Titles 16. Assumptions and Acronyms Used 17. Research Methodology
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