Tourism Industry Loyalty Programs market
FMI offers in-depth coverage of how loyalty programs are expected to evolve within the tourism sector in forthcoming years
Tourism Industry Loyalty Programs Market by Program Type, Booking Channel, Tourist Type, Tour Type, Customer Orientation, Age Group & Region - Forecast 2022 - 2032
Tourism Industry Loyalty Programs market Outlook (2022-2032)
[310 Pages Report] As per newly released data by Future Market Insights (FMI), the Tourism Industry Loyalty Programs market is estimated at US$ 24 Bn in 2022 and is projected to reach US$ 73.6 Bn by 2032, at a CAGR of 9.20% from 2022 to 2032. Share of Tourism Industry Loyalty Programs market in its parent market (Tourism market) is approximately ~5%-6%.
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Attribute |
Details |
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Tourism Industry Loyalty Programs Market Estimated Size (2022) |
US$ 24 Bn |
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Tourism Industry Loyalty Programs Market Projected Size (2032) |
US$ 73.6 Bn |
|
Tourism Industry Loyalty Programs Value-based CAGR (2022-2032) |
9.20 % |
|
Tourism Industry Loyalty Programs Market Top players market share |
~5%-6 % |
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2017-2021 Tourism Industry Loyalty Programs Market Outlook Compared to 2022-2032 Forecast
Since it costs more for a firm to sell to a new client than it does to an existing one, loyal consumers are one of the main drivers of any business. Loyalty programs are incentives offered by businesses to customers who make repeated purchases from them. In order to improve the value of customers' travel experiences, loyalty programs have developed in the travel industry.
The reward system and loyalty programs are always being improved by the travel industry. With a growing number of new competitors entering each of its businesses, the tourist industry has become extremely competitive. The benefits that customers receive in the form of awards increase with membership level. Both the number of first-time travelers and the frequency of repeat visitors has increased as a result of these activities.
What are the key trends driving sales of loyalty program in the travel industry in the global market?
The key trends driving the loyalty program in the travel industry in the global companies are the digital transformation in the recent years. The digitalization has attracted more tourists because it has become hassle free (they do not have to carry the loyalty card around anymore). Also it is easier to avail the loyalty rewards by just entering one’s email id or phone number on the tour company’s website. It is seen that it is easier to avail loyalty programs digitally.
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Talk to AnalystHow are personalized rewards helping to gain more consumers to the market?
The personalization of loyalty rewards is attracting more consumers to the market because the company is putting in more efforts to programs. Personalized emails/ offers are helping the tour companies because the customers stick with them for a very long period of time. Personalization of loyalty programs include discounts, mystery gifts, different tours according to the consumer likings etc.
Region wise- Insight
How is the loyalty program in the travel industry doing in the APAC countries?
“The APAC countries have contributed to the strong market growth of this particular industry “
The APAC countries have contributed 33.5% to the market growth of the loyalty program in the travel industry. In the Asia Pacific region, loyalty and incentive programs are expanding their market share. The region's robust market growth was primarily driven by the region's vast population, fast digitalization, and customer preference for rewards programs. Loyalty and rewards programs have become very popular in the APAC countries as internet buying has become an increasingly popular trend over the past ten years. This trend is anticipated to continue as national and international brands continue to look for ways to differentiate their strategies through loyalty and rewards programs.
How is the loyalty program in the travel industry attracting more countries to the European countries?
“The customization and personalization provided by the companies is helping to expand the market”
The European region has contributed 29% to the global loyalty program in the travel industry sector. Demand changes, an inability to manage qualitative development and supply expansion, as well as individualized and erratic consumer behavior, have forced many organizations to create strong competitive advantages over their rivals.
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Category-wise Insights
What program type of loyalty programs in the travel industry is more popular?
“Tiered program is the most popular loyalty program in the travel industry”
There are different program types in the loyalty program in the travel industry which includes: Point programs, Tiered programs, Value-based programs, Omni channel loyalty programs, Paid programs, Others etc. The most popular among these programs is the tiered program. In that they often let consumers earn points for their purchases, tiered programs are comparable to point schemes. Various benefits, such as free gifts, discounts, early access to new items, and unique voting privileges on products are available to customers based on their tier.
No matter how frequently a consumer chooses to make purchases—once a year, once a month, or even every day—using tiers in incentive programs guarantees that customers receive genuine value.
What Type of Booking Channel is the Most Prominent Channel through Forecast Period?
“Tourists Prefer to Make Online Bookings”
There are different booking channels that can be used by consumers like online bookings, in person bookings and phone bookings. The most preferred channel among the tourists is the online booking. This is due to the fact that in recent years the use of loyalty cards has lessen. There is more use of loyalty points which one can redeem putting in the email id or phone number on the particular tour company’s website.
Which Tour type is more popular?
“Package traveler is the most popular tour type of the loyalty program in the travel industry”
Tourists prefer to take the loyalty program when the tour type is package traveler. This is because when one selects to go on a package traveler it mostly includes exploring all the popular places of that region/state/ country, cuisine, most preferred activity of that place etc. which can be very heavy on the pocket. So through loyalty programs available in the travel industry which the loyal customers can avail the costs of the tour lessen.
Competitive Landscape
The leading businesses in the loyalty program in the travel industry are focusing on updating their offerings by introducing sales, new tour destinations, and package deals in order to get a competitive edge in the market.
For instance:
- The Savoy sends personalized emails to their loyalty members with information that matches personal preferences, past bookings, or upcoming trips. For example, The Savoy sends personalized recommendations to a subscriber who is about to visit London. With this type of targeting, loyalty customers receive only emails that are bound to pique individual interests.
- Thompson Hotels goes the extra mile with their loyalty program by asking members for feedback after a booking or brand interaction. They then use this feedback to implement changes that will provide a better customer experience.
Scope of Report
|
Attribute |
Details |
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Forecast Period |
2022-2032 |
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Historical Data Available for |
2017-2021 |
|
Market Analysis |
US$ Million for Value |
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Key Region Covered |
North America, Latin America, Europe, South Asia, East Asia, Oceania, MEA |
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Key Countries Covered |
U.S. , Canada, Mexico, Brazil, Peru, Chile, Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, Poland, Russia, Luxembourg, India, Thailand, Indonesia, Malaysia ,China, Japan ,South Korea, Australia ,New Zealand, GCC, Southern Africa, and North Africa |
|
Key Segments Covered |
Program Type, Booking Channel, Tourist Type, Tour Type, Customer Orientation , Age Group and Region. |
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Key Companies Profiled |
|
|
Report Coverage |
Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
|
Customization & Pricing |
Available upon Request |
The Tourism Industry Loyalty Programs market by Category
By Program Type:
- Point programs
- Tiered programs
- Value-based programs
- Others
By Booking Channel:
- Phone Booking
- Online Booking
- In Person Booking
By accessibility:
- Card based
- Digital based access
By Tourist Type:
- Domestic
- International
By Tour Type:
- Independent Traveler
- Package Traveler
- Tour Group
By Consumer Orientation:
- Men
- Women
By Age Group:
- 15-25 Years
- 26-35 Years
- 36-45 Years
- 46-55 Years
- 66-75 Years
Frequently Asked Questions
The Tourism Industry Loyalty Programs market is expected to reach a valuation of US$ 24 Mn in 2022.
One of the main key trend driving the Tourism Industry Loyalty Programs market is that companies in the tourist business are forming coalition initiatives and strategic alliances.
Leading players operating in the Tourism Industry Loyalty Programs market are Thompson Hotels, Hotel Tonight, The Hertz Corporation, National Car Rental, Travelex Limited ABN, Zinrelo, Flight Centre among others.
Leading players in the India Culinary Tourism market are estimated to account for approximately 5%-6% of the total market share.
Table of Content
1. Executive Summary
1.1. Global Market Outlook
1.1.1. Who Is Travelling?
1.1.2. How Much Do They Spend?
1.1.3. Direct Contribution of Tourism To GDP
1.1.4. Direct Contribution of Tourism To Employment
1.2. Tourism Evolution Analysis
1.3. FMI Analysis and Recommendations
2. Market Introduction
2.1. Total Spending (US$ Mn) and Forecast (2022-2032)
2.2. Number of Faith based Tourists (Mn) and Forecast (2022-2032)
2.3. Total Spending Y-o-Y Growth Projections (2022-2032)
2.4. Number of Faith based Tourists Y-o-Y Growth Projections
3. Global Tourism Industry Analysis
3.1. Tourism Industry Overview
3.1.1. Travel & Tourism Industry Contribution To Global GDP
3.1.1.1. Business Spending v/s Leisure Spending
3.1.1.2. Domestic v/s Foreign
3.1.1.3. Direct, Indirect, and Induced
3.1.2. Travel Sector Contribution To Global Overall Employment
3.1.3. Travel & Tourism Growth Rate
3.1.4. Foreign Visitor Exports As Percentage of Total Exports
3.1.5. Capital Investment In Travel & Tourism Industry
3.1.6. Different Components of Travel & Tourism
3.1.7. Global Tourism Industry Outlook
3.1.7.1. Cultural Tourism
3.1.7.2. Culinary Tourism
3.1.7.3. Eco/Sustainable Tourism
3.1.7.4. Sports Tourism
3.1.7.5. Spiritual Tourism
3.1.7.6. Wellness Tourism
3.1.7.7. Others
4. Global Tourism Industry Loyalty Programs Market Dynamics
4.1. Market Drivers & Opportunities
4.1.1. Digital presence has helped to boost the Loyalty Programs in the Tourism Sector.
4.1.2. Personalized rewards helping to gain more consumers to the market
4.1.3. Others (during course study)
5. Market Background
5.1. Top 10 Tourism Industry Loyalty Programs Market Companies
5.2. Macro-Economic Factors
5.2.1. Global GDP Growth Outlook
5.2.2. Global Industry Value Added
5.2.3. Global Consumer Spending Outlook
5.2.4. Global Direct contribution of Travel & Tourism to GDP
5.2.5. Global Visitor Exports and International Tourist Arrivals
5.2.6. Capital Investment In Travel & Tourism
5.2.7. Top Tourism Spending Countries
5.3. Forecast Factors - Relevance & Impact
6. Categorizing of Global Tourism Industry Loyalty Programs Market 2021
6.1. Introduction/ Key Findings
6.2. Current Market Analysis by Program Type (% of Demand)
6.2.1. Point programs
6.2.2. Tiered programs
6.2.3. Value-based programs
6.2.4. Others
6.3. Current Market Analysis By Booking Channel (% of Demand)
6.3.1. Phone Booking
6.3.2. Online Booking
6.3.3. In Person Booking
6.4. Current Market Analysis By Tourist Type (% of Demand)
6.4.1. Domestic
6.4.2. International
6.5. Current Market Analysis By Tour Type (% of Demand)
6.5.1. Independent Traveller
6.5.2. Tour Group
6.5.3. Package Traveller
6.6. Current Market Analysis By Consumer Orientation (% of Demand)
6.6.1. Men
6.6.2. Women
6.6.3. Children
6.7. Current Market Analysis By Age Group (% of Demand)
6.7.1. 15-25 Years
6.7.2. 26-35 Years
6.7.3. 36-45 Years
6.7.4. 46-55 Years
6.7.5. 66-75 Years
6.8. Current Market Analysis By Region (% of Demand)
6.8.1. North America
6.8.2. Latin America
6.8.3. Europe
6.8.4. East Asia
6.8.5. South Asia
6.8.6. Oceania
6.8.7. MEA
6.9. Key Findings, By Each Category
7. Categorizing of North America Tourism Industry Loyalty Programs Market 2021
7.1. Introduction/ Key Findings
7.2. Current Market Analysis by Program Type (% of Demand)
7.2.1. Point programs
7.2.2. Tiered programs
7.2.3. Value-based programs
7.2.4. Others
7.3. Current Market Analysis By Booking Channel (% of Demand)
7.3.1. Phone Booking
7.3.2. Online Booking
7.3.3. In Person Booking
7.4. Current Market Analysis By Tourist Type (% of Demand)
7.4.1. Domestic
7.4.2. International
7.5. Current Market Analysis By Tour Type (% of Demand)
7.5.1. Independent Traveler
7.5.2. Tour Group
7.5.3. Package Traveler
7.6. Current Market Analysis By Consumer Orientation (% of Demand)
7.6.1. Men
7.6.2. Women
7.6.3. Children
7.7. Current Market Analysis By Age Group (% of Demand)
7.7.1. 15-25 Years
7.7.2. 26-35 Years
7.7.3. 36-45 Years
7.7.4. 46-55 Years
7.7.5. 66-75 Years
7.8. Current Market Analysis By Country (% of Demand)
7.8.1. US
7.8.2. Canada
7.9. Key Findings, By Each Category
8. Categorizing of Latin America Tourism Industry Loyalty Programs Market 2021
8.1. Introduction/ Key Findings
8.2. Current Market Analysis by Program Type (% of Demand)
8.2.1. Point programs
8.2.2. Tiered programs
8.2.3. Value-based programs
8.2.4. Others
8.3. Current Market Analysis By Booking Channel (% of Demand)
8.3.1. Phone Booking
8.3.2. Online Booking
8.3.3. In Person Booking
8.4. Current Market Analysis By Tourist Type (% of Demand)
8.4.1. Domestic
8.4.2. International
8.5. Current Market Analysis By Tour Type (% of Demand)
8.5.1. Independent Traveler
8.5.2. Tour Group
8.5.3. Package Traveler
8.6. Current Market Analysis By Consumer Orientation (% of Demand)
8.6.1. Men
8.6.2. Women
8.6.3. Children
8.7. Current Market Analysis By Age Group (% of Demand)
8.7.1. 15-25 Years
8.7.2. 26-35 Years
8.7.3. 36-45 Years
8.7.4. 46-55 Years
8.7.5. 66-75 Years
8.8. Current Market Analysis By Country (% of Demand)
8.8.1. Brazil
8.8.2. Mexico
8.8.3. Argentina
8.8.4. Colombia
8.8.5. Rest of LA
8.9. Key Findings, By Each Category
9. Categorizing of Europe Tourism Industry Loyalty Programs Market 2021
9.1. Introduction/ Key Findings
9.2. Current Market Analysis By Type (% of Demand)
9.2.1. Point programs
9.2.2. Tiered programs
9.2.3. Value-based programs
9.2.4. Others
9.3. Current Market Analysis By Booking Channel (% of Demand)
9.3.1. Phone Booking
9.3.2. Online Booking
9.3.3. In Person Booking
9.4. Current Market Analysis By Tourist Type (% of Demand)
9.4.1. Domestic
9.4.2. International
9.5. Current Market Analysis By Tour Type (% of Demand)
9.5.1. Independent Traveler
9.5.2. Tour Group
9.5.3. Package Traveler
9.6. Current Market Analysis By Consumer Orientation (% of Demand)
9.6.1. Men
9.6.2. Women
9.6.3. Children
9.7. Current Market Analysis By Age Group (% of Demand)
9.7.1. 15-25 Years
9.7.2. 26-35 Years
9.7.3. 36-45 Years
9.7.4. 46-55 Years
9.7.5. 66-75 Years
9.8. Current Market Analysis By Country (% of Demand)
9.8.1. Germany
9.8.2. Russia
9.8.3. France
9.8.4. Italy
9.8.5. UK
9.8.6. Rest of Europe
9.9. Key Findings, By Each Category
10. Categorizing of East Asia Tourism Industry Loyalty Programs Market 2021
10.1. Introduction/ Key Findings
10.2. Current Market Analysis by Program Type (% of Demand)
10.2.1. Point programs
10.2.2. Tiered programs
10.2.3. Value-based programs
10.2.4. Others
10.3. Current Market Analysis By Booking Channel (% of Demand)
10.3.1. Phone Booking
10.3.2. Online Booking
10.3.3. In Person Booking
10.4. Current Market Analysis By Tourist Type (% of Demand)
10.4.1. Domestic
10.4.2. International
10.5. Current Market Analysis By Tour Type (% of Demand)
10.5.1. Independent Traveler
10.5.2. Tour Group
10.5.3. Package Traveler
10.6. Current Market Analysis By Consumer Orientation (% of Demand)
10.6.1. Men
10.6.2. Women
10.6.3. Children
10.7. Current Market Analysis By Age Group (% of Demand)
10.7.1. 15-25 Years
10.7.2. 26-35 Years
10.7.3. 36-45 Years
10.7.4. 46-55 Years
10.7.5. 66-75 Years
10.8. Current Market Analysis By Country (% of Demand)
10.8.1. China
10.8.2. Japan
10.8.3. South Korea
10.9. Key Findings, By Each Category
11. Categorizing of South Asia Tourism Industry Loyalty Programs Market 2021
11.1. Introduction/ Key Findings
11.2. Current Market Analysis by Program Type (% of Demand)
11.2.1. Point programs
11.2.2. Tiered programs
11.2.3. Value-based programs
11.2.4. Others
11.3. Current Market Analysis By Booking Channel (% of Demand)
11.3.1. Phone Booking
11.3.2. Online Booking
11.3.3. In Person Booking
11.4. Current Market Analysis By Tourist Type (% of Demand)
11.4.1. Domestic
11.4.2. International
11.5. Current Market Analysis By Tour Type (% of Demand)
11.5.1. Independent Traveler
11.5.2. Tour Group
11.5.3. Package Traveler
11.6. Current Market Analysis By Consumer Orientation (% of Demand)
11.6.1. Men
11.6.2. Women
11.6.3. Children
11.7. Current Market Analysis By Age Group (% of Demand)
11.7.1. 15-25 Years
11.7.2. 26-35 Years
11.7.3. 36-45 Years
11.7.4. 46-55 Years
11.7.5. 66-75 Years
11.8. Current Market Analysis By Country (% of Demand)
11.8.1. India
11.8.2. Malaysia
11.8.3. Indonesia
11.8.4. Thailand
11.8.5. Philippines
11.8.6. Cambodia
11.8.7. Vietnam
11.8.8. Rest of SA
11.9. Key Findings, By Each Category
12. Categorizing of Oceania Tourism Industry Loyalty Programs Market 2021
12.1. Introduction/ Key Findings
12.2. Current Market Analysis by Program Type (% of Demand)
12.2.1. Point programs
12.2.2. Tiered programs
12.2.3. Value-based programs
12.2.4. Others
12.3. Current Market Analysis By Booking Channel (% of Demand)
12.3.1. Phone Booking
12.3.2. Online Booking
12.3.3. In Person Booking
12.4. Current Market Analysis By Tourist Type (% of Demand)
12.4.1. Domestic
12.4.2. International
12.5. Current Market Analysis By Tour Type (% of Demand)
12.5.1. Independent Traveler
12.5.2. Tour Group
12.5.3. Package Traveler
12.6. Current Market Analysis By Consumer Orientation (% of Demand)
12.6.1. Men
12.6.2. Women
12.6.3. Children
12.7. Current Market Analysis By Age Group (% of Demand)
12.7.1. 15-25 Years
12.7.2. 26-35 Years
12.7.3. 36-45 Years
12.7.4. 46-55 Years
12.7.5. 66-75 Years
12.8. Current Market Analysis By Country (% of Demand)
12.8.1. Australia
12.8.2. New Zealand
12.9. Key Findings, By Each Category
13. Categorizing of Middle East and Africa Tourism Industry Loyalty Programs Market 2021
13.1. Introduction/ Key Findings
13.2. Current Market Analysis by Program Type (% of Demand)
13.2.1. Point programs
13.2.2. Tiered programs
13.2.3. Value-based programs
13.2.4. Others
13.3. Current Market Analysis By Booking Channel (% of Demand)
13.3.1. Phone Booking
13.3.2. Online Booking
13.3.3. In Person Booking
13.4. Current Market Analysis By Tourist Type (% of Demand)
13.4.1. Domestic
13.4.2. International
13.5. Current Market Analysis By Tour Type (% of Demand)
13.5.1. Independent Traveler
13.5.2. Tour Group
13.5.3. Package Traveler
13.6. Current Market Analysis By Consumer Orientation (% of Demand)
13.6.1. Men
13.6.2. Women
13.6.3. Children
13.7. Current Market Analysis By Age Group (% of Demand)
13.7.1. 15-25 Years
13.7.2. 26-35 Years
13.7.3. 36-45 Years
13.7.4. 46-55 Years
13.7.5. 66-75 Years
13.8. Current Market Analysis By Country (% of Demand)
13.8.1. Turkey
13.8.2. South Africa
13.8.3. UAE
13.8.4. Egypt
13.8.5. Jordan
13.8.6. Rest of MEA
13.9. Key Findings, By Each Category
14. Competition Analysis
14.1. Competition Dashboard
14.2. Competition Benchmarking
14.3. Competition Deep Dive
14.3.1. Thompson Hotels
14.3.1.1. Overview
14.3.1.2. Service Portfolio
14.3.1.3. Strategy Overview/campaigns
14.3.2. Hotel Tonight
14.3.3. The Hertz Corporation
14.3.4. National Car Rental
14.3.5. Travelex Limited ABN
14.3.6. Zinrelo
14.3.7. Flight Centre
14.3.8. Delta airlines
14.3.9. Virgin Experience Days
14.3.10. The Drake
14.3.11. The Savoy
14.3.12. Wonderful Union
14.3.13. Other Players (As Per Request)
15. Social Media Sentimental Analysis
15.1. Social Media Platforms Preferred
15.1.1. Facebook
15.1.2. YouTube
15.1.3. Instagram
15.1.4. Twitter
15.1.5. LinkedIn
15.1.6. Pinterest
15.1.7. Google+
15.1.8. Others
15.2. Perceptions on the Proposed Tourism Industry Loyalty Programs Market Tour Package
15.3. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions
15.4. Trending #Hashtags
15.5. Social Media Platform Mentions (% of Total Mentions)
15.6. Region-Wise Social Media Mentions (% of Total Mentions)
15.7. Trending Subject Titles
16. Assumptions and Acronyms Used
17. Research Methodology
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