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Tourism Industry Loyalty Programs market

FMI offers in-depth coverage of how loyalty programs are expected to evolve within the tourism sector in forthcoming years

Tourism Industry Loyalty Programs Market by Program Type, Booking Channel, Tourist Type, Tour Type, Customer Orientation, Age Group & Region - Forecast 2022 - 2032

Tourism Industry Loyalty Programs market Outlook (2022-2032)

[310 Pages Report] As per newly released data by Future Market Insights (FMI), the Tourism Industry Loyalty Programs market is estimated at US$ 24 Bn in 2022 and is projected to reach US$ 73.6 Bn by 2032, at a CAGR of 9.20% from 2022 to 2032. Share of Tourism Industry Loyalty Programs market in its parent market (Tourism market) is approximately ~5%-6%.

Attribute

Details

Tourism Industry Loyalty Programs Market Estimated Size (2022)

US$ 24 Bn

Tourism Industry Loyalty Programs Market Projected Size (2032)

US$ 73.6 Bn

Tourism Industry Loyalty Programs Value-based CAGR (2022-2032)

9.20 %

Tourism Industry Loyalty Programs Market Top players market share

~5%-6 %

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2017-2021 Tourism Industry Loyalty Programs Market Outlook Compared to 2022-2032 Forecast

Since it costs more for a firm to sell to a new client than it does to an existing one, loyal consumers are one of the main drivers of any business. Loyalty programs are incentives offered by businesses to customers who make repeated purchases from them. In order to improve the value of customers' travel experiences, loyalty programs have developed in the travel industry.

The reward system and loyalty programs are always being improved by the travel industry. With a growing number of new competitors entering each of its businesses, the tourist industry has become extremely competitive. The benefits that customers receive in the form of awards increase with membership level. Both the number of first-time travelers and the frequency of repeat visitors has increased as a result of these activities.

What are the key trends driving sales of loyalty program in the travel industry in the global market?

The key trends driving the loyalty program in the travel industry in the global companies are the digital transformation in the recent years. The digitalization has attracted more tourists because it has become hassle free (they do not have to carry the loyalty card around anymore). Also it is easier to avail the loyalty rewards by just entering one’s email id or phone number on the tour company’s website. It is seen that it is easier to avail loyalty programs digitally.

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How are personalized rewards helping to gain more consumers to the market?

The personalization of loyalty rewards is attracting more consumers to the market because the company is putting in more efforts to programs. Personalized emails/ offers are helping the tour companies because the customers stick with them for a very long period of time. Personalization of loyalty programs include discounts, mystery gifts, different tours according to the consumer likings etc.

Region wise- Insight

How is the loyalty program in the travel industry doing in the APAC countries?

The APAC countries have contributed to the strong market growth of this particular industry “

The APAC countries have contributed 33.5% to the market growth of the loyalty program in the travel industry. In the Asia Pacific region, loyalty and incentive programs are expanding their market share. The region's robust market growth was primarily driven by the region's vast population, fast digitalization, and customer preference for rewards programs. Loyalty and rewards programs have become very popular in the APAC countries as internet buying has become an increasingly popular trend over the past ten years. This trend is anticipated to continue as national and international brands continue to look for ways to differentiate their strategies through loyalty and rewards programs.

How is the loyalty program in the travel industry attracting more countries to the European countries?

“The customization and personalization provided by the companies is helping to expand the market”

The European region has contributed 29% to the global loyalty program in the travel industry sector. Demand changes, an inability to manage qualitative development and supply expansion, as well as individualized and erratic consumer behavior, have forced many organizations to create strong competitive advantages over their rivals.

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Category-wise Insights

What program type of loyalty programs in the travel industry is more popular?

“Tiered program is the most popular loyalty program in the travel industry”

There are different program types in the loyalty program in the travel industry which includes: Point programs, Tiered programs, Value-based programs, Omni channel loyalty programs, Paid programs, Others etc. The most popular among these programs is the tiered program. In that they often let consumers earn points for their purchases, tiered programs are comparable to point schemes. Various benefits, such as free gifts, discounts, early access to new items, and unique voting privileges on products are available to customers based on their tier.

No matter how frequently a consumer chooses to make purchases—once a year, once a month, or even every day—using tiers in incentive programs guarantees that customers receive genuine value.

What Type of Booking Channel is the Most Prominent Channel through Forecast Period?

“Tourists Prefer to Make Online Bookings”

There are different booking channels that can be used by consumers like online bookings, in person bookings and phone bookings. The most preferred channel among the tourists is the online booking. This is due to the fact that in recent years the use of loyalty cards has lessen. There is more use of loyalty points which one can redeem putting in the email id or phone number on the particular tour company’s website.

Which Tour type is more popular?

“Package traveler is the most popular tour type of the loyalty program in the travel industry”

Tourists prefer to take the loyalty program when the tour type is package traveler. This is because when one selects to go on a package traveler it mostly includes exploring all the popular places of that region/state/ country, cuisine, most preferred activity of that place etc. which can be very heavy on the pocket. So through loyalty programs available in the travel industry which the loyal customers can avail the costs of the tour lessen.

Competitive Landscape

The leading businesses in the loyalty program in the travel industry are focusing on updating their offerings by introducing sales, new tour destinations, and package deals in order to get a competitive edge in the market.

For instance:

  • The Savoy sends personalized emails to their loyalty members with information that matches personal preferences, past bookings, or upcoming trips. For example, The Savoy sends personalized recommendations to a subscriber who is about to visit London. With this type of targeting, loyalty customers receive only emails that are bound to pique individual interests.
  • Thompson Hotels goes the extra mile with their loyalty program by asking members for feedback after a booking or brand interaction. They then use this feedback to implement changes that will provide a better customer experience.

Scope of Report

Attribute

Details

Forecast Period

2022-2032

Historical Data Available for

2017-2021

Market Analysis

US$ Million for Value

Key Region Covered

North America, Latin America, Europe, South Asia, East Asia, Oceania, MEA

Key Countries Covered

U.S. , Canada, Mexico, Brazil, Peru, Chile, Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, Poland, Russia, Luxembourg, India, Thailand, Indonesia, Malaysia ,China, Japan ,South Korea, Australia ,New Zealand, GCC, Southern Africa, and North Africa

Key Segments Covered

Program Type, Booking Channel, Tourist Type, Tour Type, Customer Orientation , Age Group and Region.

Key Companies Profiled

  • Thompson Hotels
  • Hotel Tonight
  • The Hertz Corporation
  • National Car Rental
  • Travelex Limited ABN
  • Zinrelo
  • Flight Centre
  • Delta airlines
  • Virgin Experience Days
  • The Drake
  • The Savoy
  • Wonderful Union
  • Others

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Customization & Pricing

Available upon Request

The Tourism Industry Loyalty Programs market by Category

By Program Type:

  • Point programs
  • Tiered programs
  • Value-based programs
  • Others

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In Person Booking

By accessibility:

  • Card based
  • Digital based access

By Tourist Type:

  • Domestic
  • International

By Tour Type:

  • Independent Traveler
  • Package Traveler
  • Tour Group

By Consumer Orientation:

  • Men
  • Women

By Age Group:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 66-75 Years

Frequently Asked Questions

The Tourism Industry Loyalty Programs market is expected to reach a valuation of US$ 24 Mn in 2022.

One of the main key trend driving the Tourism Industry Loyalty Programs market is that companies in the tourist business are forming coalition initiatives and strategic alliances.

Leading players operating in the Tourism Industry Loyalty Programs market are Thompson Hotels, Hotel Tonight, The Hertz Corporation, National Car Rental, Travelex Limited ABN, Zinrelo, Flight Centre among others.

Leading players in the India Culinary Tourism market are estimated to account for approximately 5%-6% of the total market share.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

        1.1.1. Who Is Travelling?

        1.1.2. How Much Do They Spend?

        1.1.3. Direct Contribution of Tourism To GDP

        1.1.4. Direct Contribution of Tourism To Employment

    1.2. Tourism Evolution Analysis

    1.3. FMI Analysis and Recommendations

2. Market Introduction

    2.1. Total Spending (US$ Mn) and Forecast (2022-2032)

    2.2. Number of Faith based Tourists (Mn) and Forecast (2022-2032)

    2.3. Total Spending Y-o-Y Growth Projections (2022-2032)

    2.4. Number of Faith based Tourists Y-o-Y Growth Projections

3. Global Tourism Industry Analysis

    3.1. Tourism Industry Overview

        3.1.1. Travel & Tourism Industry Contribution To Global GDP

            3.1.1.1. Business Spending v/s Leisure Spending

            3.1.1.2. Domestic v/s Foreign

            3.1.1.3. Direct, Indirect, and Induced

        3.1.2. Travel Sector Contribution To Global Overall Employment

        3.1.3. Travel & Tourism Growth Rate

        3.1.4. Foreign Visitor Exports As Percentage of Total Exports

        3.1.5. Capital Investment In Travel & Tourism Industry

        3.1.6. Different Components of Travel & Tourism

        3.1.7. Global Tourism Industry Outlook

            3.1.7.1. Cultural Tourism

            3.1.7.2. Culinary Tourism

            3.1.7.3. Eco/Sustainable Tourism

            3.1.7.4. Sports Tourism

            3.1.7.5. Spiritual Tourism

            3.1.7.6. Wellness Tourism

            3.1.7.7. Others

4. Global Tourism Industry Loyalty Programs Market Dynamics

    4.1. Market Drivers & Opportunities

        4.1.1. Digital presence has helped to boost the Loyalty Programs in the Tourism Sector.

        4.1.2. Personalized rewards helping to gain more consumers to the market

        4.1.3. Others (during course study)

5. Market Background

    5.1. Top 10 Tourism Industry Loyalty Programs Market Companies

    5.2. Macro-Economic Factors

        5.2.1. Global GDP Growth Outlook

        5.2.2. Global Industry Value Added

        5.2.3. Global Consumer Spending Outlook

        5.2.4. Global Direct contribution of Travel & Tourism to GDP

        5.2.5. Global Visitor Exports and International Tourist Arrivals

        5.2.6. Capital Investment In Travel & Tourism

        5.2.7. Top Tourism Spending Countries

    5.3. Forecast Factors - Relevance & Impact

6. Categorizing of Global Tourism Industry Loyalty Programs Market 2021

    6.1. Introduction/ Key Findings

    6.2. Current Market Analysis by Program Type (% of Demand)

        6.2.1. Point programs

        6.2.2. Tiered programs

        6.2.3. Value-based programs

        6.2.4. Others

    6.3. Current Market Analysis By Booking Channel (% of Demand)

        6.3.1. Phone Booking

        6.3.2. Online Booking

        6.3.3. In Person Booking

    6.4. Current Market Analysis By Tourist Type (% of Demand)

        6.4.1. Domestic

        6.4.2. International

    6.5. Current Market Analysis By Tour Type (% of Demand)

        6.5.1. Independent Traveller

        6.5.2. Tour Group

        6.5.3. Package Traveller

    6.6. Current Market Analysis By Consumer Orientation (% of Demand)

        6.6.1. Men

        6.6.2. Women

        6.6.3. Children

    6.7. Current Market Analysis By Age Group (% of Demand)

        6.7.1. 15-25 Years

        6.7.2. 26-35 Years

        6.7.3. 36-45 Years

        6.7.4. 46-55 Years

        6.7.5. 66-75 Years

    6.8. Current Market Analysis By Region (% of Demand)

        6.8.1. North America

        6.8.2. Latin America

        6.8.3. Europe

        6.8.4. East Asia

        6.8.5. South Asia

        6.8.6. Oceania

        6.8.7. MEA

    6.9. Key Findings, By Each Category

7. Categorizing of North America Tourism Industry Loyalty Programs Market 2021

    7.1. Introduction/ Key Findings

    7.2. Current Market Analysis by Program Type (% of Demand)

        7.2.1. Point programs

        7.2.2. Tiered programs

        7.2.3. Value-based programs

        7.2.4. Others

    7.3. Current Market Analysis By Booking Channel (% of Demand)

        7.3.1. Phone Booking

        7.3.2. Online Booking

        7.3.3. In Person Booking

    7.4. Current Market Analysis By Tourist Type (% of Demand)

        7.4.1. Domestic

        7.4.2. International

    7.5. Current Market Analysis By Tour Type (% of Demand)

        7.5.1. Independent Traveler

        7.5.2. Tour Group

        7.5.3. Package Traveler

    7.6. Current Market Analysis By Consumer Orientation (% of Demand)

        7.6.1. Men

        7.6.2. Women

        7.6.3. Children

    7.7. Current Market Analysis By Age Group (% of Demand)

        7.7.1. 15-25 Years

        7.7.2. 26-35 Years

        7.7.3. 36-45 Years

        7.7.4. 46-55 Years

        7.7.5. 66-75 Years

    7.8. Current Market Analysis By Country (% of Demand)

        7.8.1. US

        7.8.2. Canada

    7.9. Key Findings, By Each Category

8. Categorizing of Latin America Tourism Industry Loyalty Programs Market 2021

    8.1. Introduction/ Key Findings

    8.2. Current Market Analysis by Program Type (% of Demand)

        8.2.1. Point programs

        8.2.2. Tiered programs

        8.2.3. Value-based programs

        8.2.4. Others

    8.3. Current Market Analysis By Booking Channel (% of Demand)

        8.3.1. Phone Booking

        8.3.2. Online Booking

        8.3.3. In Person Booking

    8.4. Current Market Analysis By Tourist Type (% of Demand)

        8.4.1. Domestic

        8.4.2. International

    8.5. Current Market Analysis By Tour Type (% of Demand)

        8.5.1. Independent Traveler

        8.5.2. Tour Group

        8.5.3. Package Traveler

    8.6. Current Market Analysis By Consumer Orientation (% of Demand)

        8.6.1. Men

        8.6.2. Women

        8.6.3. Children

    8.7. Current Market Analysis By Age Group (% of Demand)

        8.7.1. 15-25 Years

        8.7.2. 26-35 Years

        8.7.3. 36-45 Years

        8.7.4. 46-55 Years

        8.7.5. 66-75 Years

    8.8. Current Market Analysis By Country (% of Demand)

        8.8.1. Brazil

        8.8.2. Mexico

        8.8.3. Argentina

        8.8.4. Colombia

        8.8.5. Rest of LA

    8.9. Key Findings, By Each Category

9. Categorizing of Europe Tourism Industry Loyalty Programs Market 2021

    9.1. Introduction/ Key Findings

    9.2. Current Market Analysis By Type (% of Demand)

        9.2.1. Point programs

        9.2.2. Tiered programs

        9.2.3. Value-based programs

        9.2.4. Others

    9.3. Current Market Analysis By Booking Channel (% of Demand)

        9.3.1. Phone Booking

        9.3.2. Online Booking

        9.3.3. In Person Booking

    9.4. Current Market Analysis By Tourist Type (% of Demand)

        9.4.1. Domestic

        9.4.2. International

    9.5. Current Market Analysis By Tour Type (% of Demand)

        9.5.1. Independent Traveler

        9.5.2. Tour Group

        9.5.3. Package Traveler

    9.6. Current Market Analysis By Consumer Orientation (% of Demand)

        9.6.1. Men

        9.6.2. Women

        9.6.3. Children

    9.7. Current Market Analysis By Age Group (% of Demand)

        9.7.1. 15-25 Years

        9.7.2. 26-35 Years

        9.7.3. 36-45 Years

        9.7.4. 46-55 Years

        9.7.5. 66-75 Years

    9.8. Current Market Analysis By Country (% of Demand)

        9.8.1. Germany

        9.8.2. Russia

        9.8.3. France

        9.8.4. Italy

        9.8.5. UK

        9.8.6. Rest of Europe

    9.9. Key Findings, By Each Category

10. Categorizing of East Asia Tourism Industry Loyalty Programs Market 2021

    10.1. Introduction/ Key Findings

    10.2. Current Market Analysis by Program Type (% of Demand)

        10.2.1. Point programs

        10.2.2. Tiered programs

        10.2.3. Value-based programs

        10.2.4. Others

    10.3. Current Market Analysis By Booking Channel (% of Demand)

        10.3.1. Phone Booking

        10.3.2. Online Booking

        10.3.3. In Person Booking

    10.4. Current Market Analysis By Tourist Type (% of Demand)

        10.4.1. Domestic

        10.4.2. International

    10.5. Current Market Analysis By Tour Type (% of Demand)

        10.5.1. Independent Traveler

        10.5.2. Tour Group

        10.5.3. Package Traveler

    10.6. Current Market Analysis By Consumer Orientation (% of Demand)

        10.6.1. Men

        10.6.2. Women

        10.6.3. Children

    10.7. Current Market Analysis By Age Group (% of Demand)

        10.7.1. 15-25 Years

        10.7.2. 26-35 Years

        10.7.3. 36-45 Years

        10.7.4. 46-55 Years

        10.7.5. 66-75 Years

    10.8. Current Market Analysis By Country (% of Demand)

        10.8.1. China

        10.8.2. Japan

        10.8.3. South Korea

    10.9. Key Findings, By Each Category

11. Categorizing of South Asia Tourism Industry Loyalty Programs Market 2021

    11.1. Introduction/ Key Findings

    11.2. Current Market Analysis by Program Type (% of Demand)

        11.2.1. Point programs

        11.2.2. Tiered programs

        11.2.3. Value-based programs

        11.2.4. Others

    11.3. Current Market Analysis By Booking Channel (% of Demand)

        11.3.1. Phone Booking

        11.3.2. Online Booking

        11.3.3. In Person Booking

    11.4. Current Market Analysis By Tourist Type (% of Demand)

        11.4.1. Domestic

        11.4.2. International

    11.5. Current Market Analysis By Tour Type (% of Demand)

        11.5.1. Independent Traveler

        11.5.2. Tour Group

        11.5.3. Package Traveler

    11.6. Current Market Analysis By Consumer Orientation (% of Demand)

        11.6.1. Men

        11.6.2. Women

        11.6.3. Children

    11.7. Current Market Analysis By Age Group (% of Demand)

        11.7.1. 15-25 Years

        11.7.2. 26-35 Years

        11.7.3. 36-45 Years

        11.7.4. 46-55 Years

        11.7.5. 66-75 Years

    11.8. Current Market Analysis By Country (% of Demand)

        11.8.1. India

        11.8.2. Malaysia

        11.8.3. Indonesia

        11.8.4. Thailand

        11.8.5. Philippines

        11.8.6. Cambodia

        11.8.7. Vietnam

        11.8.8. Rest of SA

    11.9. Key Findings, By Each Category

12. Categorizing of Oceania Tourism Industry Loyalty Programs Market 2021

    12.1. Introduction/ Key Findings

    12.2. Current Market Analysis by Program Type (% of Demand)

        12.2.1. Point programs

        12.2.2. Tiered programs

        12.2.3. Value-based programs

        12.2.4. Others

    12.3. Current Market Analysis By Booking Channel (% of Demand)

        12.3.1. Phone Booking

        12.3.2. Online Booking

        12.3.3. In Person Booking

    12.4. Current Market Analysis By Tourist Type (% of Demand)

        12.4.1. Domestic

        12.4.2. International

    12.5. Current Market Analysis By Tour Type (% of Demand)

        12.5.1. Independent Traveler

        12.5.2. Tour Group

        12.5.3. Package Traveler

    12.6. Current Market Analysis By Consumer Orientation (% of Demand)

        12.6.1. Men

        12.6.2. Women

        12.6.3. Children

    12.7. Current Market Analysis By Age Group (% of Demand)

        12.7.1. 15-25 Years

        12.7.2. 26-35 Years

        12.7.3. 36-45 Years

        12.7.4. 46-55 Years

        12.7.5. 66-75 Years

    12.8. Current Market Analysis By Country (% of Demand)

        12.8.1. Australia

        12.8.2. New Zealand

    12.9. Key Findings, By Each Category

13. Categorizing of Middle East and Africa Tourism Industry Loyalty Programs Market 2021

    13.1. Introduction/ Key Findings

    13.2. Current Market Analysis by Program Type (% of Demand)

        13.2.1. Point programs

        13.2.2. Tiered programs

        13.2.3. Value-based programs

        13.2.4. Others

    13.3. Current Market Analysis By Booking Channel (% of Demand)

        13.3.1. Phone Booking

        13.3.2. Online Booking

        13.3.3. In Person Booking

    13.4. Current Market Analysis By Tourist Type (% of Demand)

        13.4.1. Domestic

        13.4.2. International

    13.5. Current Market Analysis By Tour Type (% of Demand)

        13.5.1. Independent Traveler

        13.5.2. Tour Group

        13.5.3. Package Traveler

    13.6. Current Market Analysis By Consumer Orientation (% of Demand)

        13.6.1. Men

        13.6.2. Women

        13.6.3. Children

    13.7. Current Market Analysis By Age Group (% of Demand)

        13.7.1. 15-25 Years

        13.7.2. 26-35 Years

        13.7.3. 36-45 Years

        13.7.4. 46-55 Years

        13.7.5. 66-75 Years

    13.8. Current Market Analysis By Country (% of Demand)

        13.8.1. Turkey

        13.8.2. South Africa

        13.8.3. UAE

        13.8.4. Egypt

        13.8.5. Jordan

        13.8.6. Rest of MEA

    13.9. Key Findings, By Each Category

14. Competition Analysis

    14.1. Competition Dashboard

    14.2. Competition Benchmarking

    14.3. Competition Deep Dive

        14.3.1. Thompson Hotels

            14.3.1.1. Overview

            14.3.1.2. Service Portfolio

            14.3.1.3. Strategy Overview/campaigns

        14.3.2. Hotel Tonight

        14.3.3. The Hertz Corporation

        14.3.4. National Car Rental

        14.3.5. Travelex Limited ABN

        14.3.6. Zinrelo

        14.3.7. Flight Centre

        14.3.8. Delta airlines

        14.3.9. Virgin Experience Days

        14.3.10. The Drake

        14.3.11. The Savoy

        14.3.12. Wonderful Union

        14.3.13. Other Players (As Per Request)

15. Social Media Sentimental Analysis

    15.1. Social Media Platforms Preferred

        15.1.1. Facebook

        15.1.2. YouTube

        15.1.3. Instagram

        15.1.4. Twitter

        15.1.5. LinkedIn

        15.1.6. Pinterest

        15.1.7. Google+

        15.1.8. Others

    15.2. Perceptions on the Proposed Tourism Industry Loyalty Programs Market Tour Package

    15.3. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions

    15.4. Trending #Hashtags

    15.5. Social Media Platform Mentions (% of Total Mentions)

    15.6. Region-Wise Social Media Mentions (% of Total Mentions)

    15.7. Trending Subject Titles

16. Assumptions and Acronyms Used

17. Research Methodology

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Tourism Industry Loyalty Programs market