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Philippines Culinary Tourism Market

Why Philippines is One of the Best Culinary Tourism Markets? FMI Explores the Market Trends

Philippines Culinary Tourism Market by Activity Type, Booking Channel, Tourist Type, Tour Type, Consumer Orientation, Age Group & Region - Forecast 2022 – 2032

Philippines Culinary Tourism Market Outlook (2022-2032)

[324 Pages Report] The Philippines culinary tourism market is estimated to reach US$ 5405 Mn in 2022 and projected to surpass US$ 21,302.47 Mn by 2032. As per the report, demand for culinary tourism in Philippines are forecasted to increase at a CAGR of 14.7% during 2022-2032. Total sales in the Philippines culinary tourism market represent 3%-7 % of the global culinary tourism market.

Attribute

Details

Philippines Culinary Tourism Market Estimated Size (2022)

US$ 5405 Mn

Philippines Culinary Tourism Market Value-based CAGR (2022-2032)

14.7%

Philippines Culinary Tourism Market Top Players Share in 2021.

2%-7%

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2017-2021 Philippines Culinary Tourism Market Outlook Compared to 2022-2032 Forecast

The historical value of the Philippines culinary tourism market was diminishing due to a lack of awareness about the exquisite tourism destinations in the Philippines, lack of government initiatives, and so on. However, now that the government has turned its emphasis to improve culinary tourism in the Philippines, queries such as "what is the tourism policy in the Philippines" are being answered.

Thanks to the unique location, hospitality, cultural heritage, and the presence of popular food destinations in the Philippines, the demand for culinary tourism in Philippines is expected to grow significantly. Cooking, or the ability to prepare, taste, or eat delicious food, is one of many aspects positively impacting the Philippines culinary tourism market outlook.

As a result, the value of the Filipino cuisine business has increased in recent years. In the field of cooking, visitors can visit different places and taste and enjoy different foods and drinks from other places. The adoption of culinary tourism in Philippines is expected to grow as people all around the world travel to Philippines to study about their food culture. Furthermore, increased exposure to various social media sites has increased people's knowledge of numerous trends propelling the Philippines culinary tourism market growth.

Social media is rapidly serving as a virtual travel agency which is another factor boosting the demand for culinary tourism in Philippines. Customers are increasingly choosing travel services and products based on recommendations from others and make reference to reviews and insights found on numerous social networking platforms. This factor is anticipated to offer growth opportunities to key players in the Philippines culinary tourism market.

What are the Key Growth Factors in Philippines Culinary Tourism Market?

The surge in the number of travellers choosing unique and exotic holiday destinations to escape their busy everyday lives and gain worthwhile experiences might be ascribed to the growing demand for culinary tourism in Philippines. People are opting for culinary tourism in Philippines as it is peaceful and exotic region with a rich food culture. Tourists also chose Philippines as their top preference with a wide choice of tasty foods and beverages.

Tourists experience family bonds by dining in indigenous homes or cooking together at local eateries and culinary tours. Its goal is to directly promote food cultural customs. As the adoption of culinary tourism in Philippines grows, guests are more likely to get to know the food culture by sharing a home-cooked meal with the locals. Key players are shifting from globalisation to localism, favouring local things that reflect their culture over global trends in culinary tourism market.

Furthermore, cooking classes are becoming increasingly popular in the Philippines culinary tourism market. While eating at a diner allows visitors to sample local cuisine, watching and participating in food production allows them to have a deeper understanding of a Philippines gastronomy.

The demand for culinary tourism in Philippines is anticipated to rise as cooking training is becoming popular amongst younger people. Furthermore, households with younger children, and unmarried tourists are taking this opportunity to fulfil and interact with new people, such as locals and global tourists. This factor is anticipated to propel the Philippines culinary tourism market share during the forecast period.

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Category-wise Insights

Which Activity Type is Dominating the Philippines Culinary Tourism Market?

The food festival category accounted for a considerable part of the market in 2021, based on activity type. This trend is anticipated to maintain at some stage in the forecast period. The increase of this phase can be due to the developing affinity of vacationers for distinct meals and drinks.

In addition, culinary experiments permit tourists to make the maximum in their holiday time, exploring extraordinary towns in a brief quantity of time and experiencing extraordinary flavours in a single area. Therefore, the demand for culinary tourism in Philippines is rising as tourists experience the great cultures in an extraordinarily brief time.

What Type of Booking Channel is Leading the Philippines Culinary Tourism Market?

The online booking segment is anticipated to dominate the Philippines culinary tourism market. This is due to swift features made available through internet channels. Furthermore, the adoption of culinary tourism in Philippines is growing due to the simple, hassle-free digital money transfer, live monitoring, and increased security offered by online booking and mobile application platform. Online booking is becoming increasingly popular all around the world since visitors can use the internet to research and compare information on trip destinations, hotels, restaurants, and other factors..

Which Tour Types Are More Popular in the Philippines Culinary Tourism Market?

In 2021, package tours dominated the global culinary tourism industry. In the packaging, cooking experiences are noted in a variety of ways. The expansion of Philippines culinary tourism market is likely to be fuelled by the pairing of cooking classes with language lessons, sightseeing, scuba diving, exploring various islands etc.

Country-wise Insight

How does the Philippines Culinary Tourism Market Benefit from its Diverse Culture?

“Vibrant Philippines Culture is Driving the Demand for Culinary Tourism in Philippines “

Philippines's culinary tourism market is predicted to develop due to the presence of many conventional grocery stores. In addition, spices, curries and Philippine dishes of diverse flavours are continually treated as artwork. This artwork draws overseas site visitors to Philippines cuisine.

In addition, another factor propelling the adoption of culinary tourism market in Philippines is the preference to research Philippines's lifestyle, subculture and traditions. This is predicted to boost the culinary tourism market size over the forecast period.

What is the Role of Technology in Attracting the Tourists to Philippines?

“Digitalization is Expected to Boost the Culinary Tourism Market in Philippines”

Apps are increasingly being utilized by hoteliers to control the offerings they offer to their visitors, and they are able to now manipulate many regions of the traveller cycle and experience. Since 2020, the fashion closer to digitized and contactless offerings is grown exponentially. As a result of this factor, the Philippines culinary tourism market is set to witness exponential growth throughout the forecast period.

Additional offerings which include virtual check-in, contactless cards, voice recognition, and fingerprints have become a makeover due to the developing use of innovative solutions. Users' awareness about the use of facial and fingerprint verification to get entry privileges to their mobile phones and laptops is anticipated to boost the adoption of culinary tourism in Philippines. Unfortunately, the fee of adopting and retaining those enhancements can be prohibitive for companies participating in the market.

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Competition Seems to be Up to the Brim in the Philippines Culinary Tourism Market

Leading players in the Philippines culinary tourism market are estimated to account for approximately 2%-7% of the total market share.

International and domestic players all around the world target visitors through memberships and by offering a variety of services in a restricted number of packages. Furthermore, through various internet channels, these players encourage travellers to participate in seasonal and festival culinary excursions.

In order to obtain a competitive advantage in the Philippines culinary tourism market, the major companies are concentrating on organic and inorganic growth strategies such as acquisitions, mergers and partnerships.

Key Players in the Philippines culinary Tourism Market:

  • Rio Travel and Tour
  • Viator travelers
  • Tripadvisor travelers
  • Leisure Pro Journeys
  • Yolo Travel Philippines
  • Blue Horizons Travel and Tours, Inc
  • Rio Travel and Tour
  • CTPH TOUR

Recent Developments in the Philippines culinary Tourism Market

  • Asia venture Tours & Travel has created custom programmes and "à la carte" itineraries for a wide range of niche specialisations, including high-end luxury, honeymooners and families, special interest, group tourism, and meetings and incentive events.
  • Rajah Vacation Corporation and Club Med have formed a strategic alliance to offer upmarket travel experiences to the Philippine market. Since the 1950s, Club Med has been renowned as the pioneer in all-inclusive vacation packages with a French twist. It has nearly 70 locations worldwide, including 20 ski resorts.

Scope of Report

Attribute

Details

Forecast Period

2022-2032

Historical Data Available for

2017-2021

Market Analysis

US$ Million for Value

Key Region Covered

Asia

Key Countries Covered

Philippines

Key Segments Covered

Activity Type, Booking Channel, Tourist Type, Tour Type, Customer Orientation , Age Group and Region.

Key Companies Profiled

  • Rio Travel and Tour
  • Viator travelers
  • Tripadvisor travelers
  • Leisure Pro Journeys
  • Yolo Travel Philippines
  • Blue Horizons Travel and Tours, Inc
  • Rio Travel and Tour
  • CTPH TOUR
  • Saferide Car Rental
  • Traveling Spoon
  • Royal Island Resort and Watersports
  • Explore Manila Tours
  • Sebastien Chamaret and Michelle Africa
  • World Holiday Travel and Tours Palawan
  • Poochie's Kitchen
  • Joner Germina

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Customization & Pricing

Available upon Request

The Philippines Culinary Tourism Market by Category

By Activity Type:

  • Culinary Trials
  • Cooking Classes,
  • Restaurants
  • Food Festivals
  • Others

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In Person Booking

By Tourist Type:

  • Domestic
  • International

By Tour Type:

  • Independent Traveler
  • Package Traveler
  • Tour Group

By Consumer Orientation:

  • Men
  • Women

By Age Group:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 66-75 Years

Frequently Asked Questions

The Philippines culinary tourism market is expected to reach a valuation of US$ 5405 Mn in 2022.

The demand for culinary tourism in Philippines is forecasted to increase at a CAGR of 14.7% during 2022-2032.

Online Booking segment is anticipated to dominate the Philippines culinary tourism market.

The Philippines culinary tourism market is estimated to reach US$ 21,302.47 Mn by 2032

Table of Content

1. Executive Summary

    1.1. Philippines Culinary Tourism Market Outlook

        1.1.1. Who Is Travelling?

        1.1.2. How Much Do They Spend?

        1.1.3. Direct Contribution of Tourism To GDP

        1.1.4. Direct Contribution of Tourism To Employment

    1.2. Culinary Tourism Evolution Analysis

    1.3. FMI Analysis and Recommendations

2. Market Introduction

        2.1. Total Spending (US$ Mn) and Forecast (2022-2032)

        2.2. Number of Tourists (Mn) and Forecast (2022-2032)

        2.3. Total Spending Y-o-Y Growth Projections (2022-2032)

        2.4. Number of Tourists Y-o-Y Growth Projections

3. Culinary Tourism Industry Analysis

    3.1. Culinary Tourism Industry Overview

        3.1.1. Culinary Tourism Industry Contribution to Philippines GDP

        3.1.2. Culinary Tourism Sector Contribution to India’s Overall Employment

        3.1.3. Impact of Covid-19

        3.1.4. Others

4. Philippines Culinary Tourism Market Dynamics

    4.1. Market Drivers & Opportunities

        4.1.1. The culinary tourism market is fueled by the rise of home cooking and shared dining

        4.1.2. The growing tendency to learn cooking is affecting the culinary tourism market

        4.1.3. Others (during course study)

5. Market Background

    5.1. Macro-Economic Factors

        5.1.1. Philippines GDP Growth Outlook

        5.1.2. Philippines Industry Value Added

        5.1.3. Consumer Spending Outlook

        5.1.4. Philippines Direct contribution of Culinary Tourism to GDP

        5.1.5. Internet Penetration Rates

        5.1.6. Capital Investment in Culinary Tourism

    5.2. Forecast Factors - Relevance & Impact

6. Categorizing of Philippines Culinary Tourism Market, 2021

    6.1. Introduction/ Key Findings

    6.2. Current Market Analysis by Activity Type

        6.2.1. Culinary Trials

        6.2.2. Cooking Classes,

        6.2.3. Restaurants

        6.2.4. Food Festivals

        6.2.5. Others

    6.3. Current Market Analysis by Tour Type

        6.3.1. Independent Traveller

        6.3.2. Tour Group

        6.3.3. Package Traveller

    6.4. Current Market Analysis by Consumer Orientation

        6.4.1. Men

        6.4.2. Women

        6.4.3. Children

    6.5. Current Market Analysis by Age Group

        6.5.1. 15-25 Years

        6.5.2. 26-35 Years

        6.5.3. 36-45 Years

        6.5.4. 46-55 Years

        6.5.5. 66-75 Years

    6.6. Current Market Analysis by Booking Channel

        6.6.1. Phone Booking

        6.6.2. Online Booking

        6.6.3. In-Person Booking

7. Social Media Sentimental Analysis

    7.1. Social Media Platforms Preferred

            7.1.1.1. Facebook

            7.1.1.2. YouTube

            7.1.1.3. Instagram

            7.1.1.4. Twitter

            7.1.1.5. LinkedIn

            7.1.1.6. Pinterest

            7.1.1.7. Google+

            7.1.1.8. Others

    7.2. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions

    7.3. Trending #Hashtags

    7.4. Social Media Platform Mentions (% of Total Mentions)

    7.5. Region-Wise Social Media Mentions (% of Total Mentions)

    7.6. Trending Subject Titles

8. Competition Analysis

    8.1. Competition Dashboard

    8.2. Pricing Analysis by Competition

    8.3. Competition Benchmarking

    8.4. Competition Deep Dive

        8.4.1. Rio Travel and Tour

            8.4.1.1. Overview

            8.4.1.2. Product Portfolio

            8.4.1.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.1.4. Sales Footprint

            8.4.1.5. Strategy Overview

                8.4.1.5.1. Marketing Strategy

                8.4.1.5.2. Product Strategy

                8.4.1.5.3. Channel Strategy

        8.4.2. Viator travellers

            8.4.2.1. Overview

            8.4.2.2. Product Portfolio

            8.4.2.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.2.4. Sales Footprint

            8.4.2.5. Strategy Overview

                8.4.2.5.1. Marketing Strategy

                8.4.2.5.2. Product Strategy

                8.4.2.5.3. Channel Strategy

        8.4.3. Tripadvisor travellers

            8.4.3.1. Overview

            8.4.3.2. Product Portfolio

            8.4.3.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.3.4. Sales Footprint

            8.4.3.5. Strategy Overview

                8.4.3.5.1. Marketing Strategy

                8.4.3.5.2. Product Strategy

                8.4.3.5.3. Channel Strategy

        8.4.4. Leisure Pro Journeys

            8.4.4.1. Overview

            8.4.4.2. Product Portfolio

            8.4.4.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.4.4. Sales Footprint

            8.4.4.5. Strategy Overview

                8.4.4.5.1. Marketing Strategy

                8.4.4.5.2. Product Strategy

                8.4.4.5.3. Channel Strategy

        8.4.5. Yolo Travel Philippines

            8.4.5.1. Overview

            8.4.5.2. Product Portfolio

            8.4.5.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.5.4. Sales Footprint

            8.4.5.5. Strategy Overview

                8.4.5.5.1. Marketing Strategy

                8.4.5.5.2. Product Strategy

                8.4.5.5.3. Channel Strategy

        8.4.6. Blue Horizons Travel and Tours, Inc

            8.4.6.1. Overview

            8.4.6.2. Product Portfolio

            8.4.6.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.6.4. Sales Footprint

            8.4.6.5. Strategy Overview

                8.4.6.5.1. Marketing Strategy

                8.4.6.5.2. Product Strategy

                8.4.6.5.3. Channel Strategy

        8.4.7. Rio Travel and Tour

            8.4.7.1. Overview

            8.4.7.2. Product Portfolio

            8.4.7.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.7.4. Sales Footprint

            8.4.7.5. Strategy Overview

                8.4.7.5.1. Marketing Strategy

                8.4.7.5.2. Product Strategy

                8.4.7.5.3. Channel Strategy

        8.4.8. CTPH TOUR

            8.4.8.1. Overview

            8.4.8.2. Product Portfolio

            8.4.8.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.8.4. Sales Footprint

            8.4.8.5. Strategy Overview

                8.4.8.5.1. Marketing Strategy

                8.4.8.5.2. Product Strategy

                8.4.8.5.3. Channel Strategy

        8.4.9. Saferide Car Rental

            8.4.9.1. Overview

            8.4.9.2. Product Portfolio

            8.4.9.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.9.4. Sales Footprint

            8.4.9.5. Strategy Overview

                8.4.9.5.1. Marketing Strategy

                8.4.9.5.2. Product Strategy

                8.4.9.5.3. Channel Strategy

        8.4.10. Traveling Spoon

            8.4.10.1. Overview

            8.4.10.2. Product Portfolio

            8.4.10.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.10.4. Sales Footprint

            8.4.10.5. Strategy Overview

                8.4.10.5.1. Marketing Strategy

                8.4.10.5.2. Product Strategy

                8.4.10.5.3. Channel Strategy

        8.4.11. Royal Island Resort and Watersports

            8.4.11.1. Overview

            8.4.11.2. Product Portfolio

            8.4.11.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.11.4. Sales Footprint

            8.4.11.5. Strategy Overview

                8.4.11.5.1. Marketing Strategy

                8.4.11.5.2. Product Strategy

                8.4.11.5.3. Channel Strategy

        8.4.12. Explore Manila Tours

            8.4.12.1. Overview

            8.4.12.2. Product Portfolio

            8.4.12.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.12.4. Sales Footprint

            8.4.12.5. Strategy Overview

                8.4.12.5.1. Marketing Strategy

                8.4.12.5.2. Product Strategy

                8.4.12.5.3. Channel Strategy

        8.4.13. Sebastien Chamaret and Michelle Africa

            8.4.13.1. Overview

            8.4.13.2. Product Portfolio

            8.4.13.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.13.4. Sales Footprint

            8.4.13.5. Strategy Overview

                8.4.13.5.1. Marketing Strategy

                8.4.13.5.2. Product Strategy

                8.4.13.5.3. Channel Strategy

        8.4.14. World Holiday Travel and Tours Palawan

            8.4.14.1. Overview

            8.4.14.2. Product Portfolio

            8.4.14.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.14.4. Sales Footprint

            8.4.14.5. Strategy Overview

                8.4.14.5.1. Marketing Strategy

                8.4.14.5.2. Product Strategy

                8.4.14.5.3. Channel Strategy

        8.4.15. Poochie's Kitchen

            8.4.15.1. Overview

            8.4.15.2. Product Portfolio

            8.4.15.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.15.4. Sales Footprint

            8.4.15.5. Strategy Overview

                8.4.15.5.1. Marketing Strategy

                8.4.15.5.2. Product Strategy

                8.4.15.5.3. Channel Strategy

        8.4.16. Joner Germina

            8.4.16.1. Overview

            8.4.16.2. Product Portfolio

            8.4.16.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.16.4. Sales Footprint

            8.4.16.5. Strategy Overview

                8.4.16.5.1. Marketing Strategy

                8.4.16.5.2. Product Strategy

                8.4.16.5.3. Channel Strategy

        8.4.17. Others (As per request)

9. Assumptions and Acronyms Used

10. Research Methodology

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